Nur Chamidah, Slamet Muchsin, Sunariyanto Sunariyanto
Malang Regency is the second-largest region in East Java with a diversity of geographical, social, and economic conditions. Data from the Malang Regency Social Service in 2018 shows that the number of impoverished families in Malang Regency reached 230,081 families. The highest number of impoverished families is found in the Dampit District, totaling 12,053 families, while the lowest is in the Kromengan District with 3,061 families. This indicates that the Dampit District has a significant number of impoverished families, surpassing other districts in Malang Regency. This makes the Dampit District a relevant location for research on poverty and its impacts. This research has dual objectives: first, to provide reliable, accurate, and valid information on existing poverty indicators, which will serve as a strong foundation for supporting poverty alleviation programs in Malang Regency. Second, this research aims to formulate strategies in the form of activity guidelines that will enhance the competence of employees in conducting poverty data collection, ultimately supporting poverty alleviation efforts. Data collection methods include interviews, documentation, observation, and Focus Group Discussions to obtain more in-depth information. In-depth interviews were conducted using purposive sampling techniques involving stakeholders related to poverty alleviation in the Dampit District Office, Malang Regency. The analysis results indicate that the government of the Dampit District and the villages in the area have not fully succeeded in implementing the Next Generation Social Welfare System (SIKS-NG) optimally. The poverty data collection has predominantly focused on collecting data on the poor only. Therefore, improvements in the approach and implementation of SIKS-NG are needed to enhance the effectiveness of poverty alleviation programs. The findings of this research highlight the importance of a participatory approach in collecting poverty data, involving village governments, utilizing information infrastructure like BDT, and the data consolidation process to ensure the effectiveness of poverty alleviation programs. Additionally, appropriate training for data collection teams is crucial in improving the accuracy of poverty data.
{"title":"Optimizing Data Collection Strategies for Effective Poverty Alleviation: Insights from the Social Welfare System - Next Generation (SIKS-NG)","authors":"Nur Chamidah, Slamet Muchsin, Sunariyanto Sunariyanto","doi":"10.38043/jimb.v8i2.4535","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4535","url":null,"abstract":"Malang Regency is the second-largest region in East Java with a diversity of geographical, social, and economic conditions. Data from the Malang Regency Social Service in 2018 shows that the number of impoverished families in Malang Regency reached 230,081 families. The highest number of impoverished families is found in the Dampit District, totaling 12,053 families, while the lowest is in the Kromengan District with 3,061 families. This indicates that the Dampit District has a significant number of impoverished families, surpassing other districts in Malang Regency. This makes the Dampit District a relevant location for research on poverty and its impacts. This research has dual objectives: first, to provide reliable, accurate, and valid information on existing poverty indicators, which will serve as a strong foundation for supporting poverty alleviation programs in Malang Regency. Second, this research aims to formulate strategies in the form of activity guidelines that will enhance the competence of employees in conducting poverty data collection, ultimately supporting poverty alleviation efforts. Data collection methods include interviews, documentation, observation, and Focus Group Discussions to obtain more in-depth information. In-depth interviews were conducted using purposive sampling techniques involving stakeholders related to poverty alleviation in the Dampit District Office, Malang Regency. The analysis results indicate that the government of the Dampit District and the villages in the area have not fully succeeded in implementing the Next Generation Social Welfare System (SIKS-NG) optimally. The poverty data collection has predominantly focused on collecting data on the poor only. Therefore, improvements in the approach and implementation of SIKS-NG are needed to enhance the effectiveness of poverty alleviation programs. The findings of this research highlight the importance of a participatory approach in collecting poverty data, involving village governments, utilizing information infrastructure like BDT, and the data consolidation process to ensure the effectiveness of poverty alleviation programs. Additionally, appropriate training for data collection teams is crucial in improving the accuracy of poverty data.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"6 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139158131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to reveal how the concept of employee development management implemented by BPMP DI Yogyakarta optimizes work performance during the COVID-19 pandemic. The pandemic has necessitated that all activities be conducted online, which has created some impediments to employee development, such as instability of the internet network, passive participants, and distractions in the participant environment. This qualitative study uses purposive sampling to select subjects who are knowledgeable, experienced, and understanding of the research theme. Employee development programs at BPMP DI Yogyakarta include institutional development, career development, and education and training. The program has been implemented properly and accurately through the implementation of management functions, including planning, organizing, actuating, controlling, and evaluating. The role of employee development management is illustrated by the increase in the achievement of the SAKIP value of BPMP DI Yogyakarta by 7.9 points in the 2019-2021 period. Additionally, BPMP DI Yogyakarta achieved the ZI-WBK predicate in 2020. These two achievements demonstrate that the employee development management carried out by BPMP Yogyakarta is effective and has successfully optimized employee and institutional performance during the COVID-19 pandemic.
{"title":"Employee Development Management Practices and Their Role in Enhancing Government Institution Work Performance: A Qualitative Study","authors":"Didy Setiawan, Subiyantoro Subiyantoro, Dynar Vivian Prastica, Wafiq Nur Ziyadatur Rohmah","doi":"10.38043/jimb.v8i2.4572","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4572","url":null,"abstract":"This research aims to reveal how the concept of employee development management implemented by BPMP DI Yogyakarta optimizes work performance during the COVID-19 pandemic. The pandemic has necessitated that all activities be conducted online, which has created some impediments to employee development, such as instability of the internet network, passive participants, and distractions in the participant environment. This qualitative study uses purposive sampling to select subjects who are knowledgeable, experienced, and understanding of the research theme. Employee development programs at BPMP DI Yogyakarta include institutional development, career development, and education and training. The program has been implemented properly and accurately through the implementation of management functions, including planning, organizing, actuating, controlling, and evaluating. The role of employee development management is illustrated by the increase in the achievement of the SAKIP value of BPMP DI Yogyakarta by 7.9 points in the 2019-2021 period. Additionally, BPMP DI Yogyakarta achieved the ZI-WBK predicate in 2020. These two achievements demonstrate that the employee development management carried out by BPMP Yogyakarta is effective and has successfully optimized employee and institutional performance during the COVID-19 pandemic.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"21 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139158245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ida Nyoman Basmantra, Anak Agung Ayu Rika Putri Supartha, Melissa Fong Emmerson, S. Candra
The development of digital technology is an innovation that able to increase the country's economic growth. This development is considered as the key solutions to any problems in Indonesia. Sectors that have high potential is the agricultural sector. Agricultural e-commerce system is one the instance form of implementing digital technology in the agricultural sector. It plays a pivotal role in helping farmers to market their agricultural products and on the other hand, it provides benefits for fresh products consumers. The aim of this research is to synthesize the existing literature on the e-service systems in the agricultural fields by exploring the readiness of the e-commerce, tailored to working women/working housewives in Bali. This research used a qualitative method, and the data was collected using purposive sampling technique through the interview method. For the results, researcher founded knowledge gaps and beliefs in the domains of delivery service, product quality and payments fulfilment. To bridge identified gaps, researcher strongly suggest renewal and improvement on the lacking to meet customers satisfaction and escalate repurchase intention. For practitioners, this study is meaningful in the study of electronic service quality of agricultural e-commerce to understand customer’s motivation and expectations towards the use of e-service.
{"title":"The Secret to Success in Agriculture E-Commerce: E-Service Quality of Panenpa","authors":"Ida Nyoman Basmantra, Anak Agung Ayu Rika Putri Supartha, Melissa Fong Emmerson, S. Candra","doi":"10.38043/jimb.v8i2.4562","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4562","url":null,"abstract":"The development of digital technology is an innovation that able to increase the country's economic growth. This development is considered as the key solutions to any problems in Indonesia. Sectors that have high potential is the agricultural sector. Agricultural e-commerce system is one the instance form of implementing digital technology in the agricultural sector. It plays a pivotal role in helping farmers to market their agricultural products and on the other hand, it provides benefits for fresh products consumers. The aim of this research is to synthesize the existing literature on the e-service systems in the agricultural fields by exploring the readiness of the e-commerce, tailored to working women/working housewives in Bali. This research used a qualitative method, and the data was collected using purposive sampling technique through the interview method. For the results, researcher founded knowledge gaps and beliefs in the domains of delivery service, product quality and payments fulfilment. To bridge identified gaps, researcher strongly suggest renewal and improvement on the lacking to meet customers satisfaction and escalate repurchase intention. For practitioners, this study is meaningful in the study of electronic service quality of agricultural e-commerce to understand customer’s motivation and expectations towards the use of e-service.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139159531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the midst of intense competition in the cosmetics industry, customer loyalty is an important key in maintaining the sustainability and existence of a company. This study aims to analyze the influence of store location and service quality on customer loyalty with customer satisfaction as a mediation variable. The investigation aims to understand the relationship between variables, the nature of mediation, and become a cornerstone in formulating practical implications for the cosmetic retail industry. The population in this study is all customers of the cosmetic industry in Badung Regency. The study obtained 150 valid samples. The data collection method is a survey method using questionnaires which was carried out offline and online through a link. The analysis technique used is an inferential analysis technique with Partial Least Square (PLS) to analyze relationships among latent constructs by modeling both the measurement and structural components of a theoretical model. The results showed that there is a significant relationship between store location and service quality to customer loyalty both directly and indirectly through customer satisfaction and this is a partial mediation, suggesting that there are other factors not included in the research model that could explain the relationship between store location and loyalty, as well as service quality and loyalty. The suggestion proposed to increase customer loyalty in cosmetic retail is to pay attention to the availability of parking lots, location convenience, and ease of accessing store locations. In addition, the quality of service can be improved through supporting facilities and infrastructure, the ability of marketers to welcome customers and provide a good value and experience to customers that can be done through trained employees.
{"title":"Enhancing Customer Loyalty in the Cosmetic Industry: The Role of Store Location and Service Quality","authors":"Aviyatun Nisa, Ni Luh Putu Indiani","doi":"10.38043/jimb.v8i2.4544","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4544","url":null,"abstract":"In the midst of intense competition in the cosmetics industry, customer loyalty is an important key in maintaining the sustainability and existence of a company. This study aims to analyze the influence of store location and service quality on customer loyalty with customer satisfaction as a mediation variable. The investigation aims to understand the relationship between variables, the nature of mediation, and become a cornerstone in formulating practical implications for the cosmetic retail industry. The population in this study is all customers of the cosmetic industry in Badung Regency. The study obtained 150 valid samples. The data collection method is a survey method using questionnaires which was carried out offline and online through a link. The analysis technique used is an inferential analysis technique with Partial Least Square (PLS) to analyze relationships among latent constructs by modeling both the measurement and structural components of a theoretical model. The results showed that there is a significant relationship between store location and service quality to customer loyalty both directly and indirectly through customer satisfaction and this is a partial mediation, suggesting that there are other factors not included in the research model that could explain the relationship between store location and loyalty, as well as service quality and loyalty. The suggestion proposed to increase customer loyalty in cosmetic retail is to pay attention to the availability of parking lots, location convenience, and ease of accessing store locations. In addition, the quality of service can be improved through supporting facilities and infrastructure, the ability of marketers to welcome customers and provide a good value and experience to customers that can be done through trained employees.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139159318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Understanding the intricate factors influencing employee performance, encompassing the work environment, motivation, competencies, and compensation, is pivotal in effective human resource management. This comprehension aids companies in identifying areas for improvement, formulating robust human resource policies, fostering supportive work environments, and crafting compensation systems that optimally motivate employees, ensuring the organization's long-term success and sustainability. The primary objective of the study is a thorough investigation into the factors impacting employee performance, with motivation playing a key intermediary role. Employing a quantitative approach, the research utilizes Structural Equation Modelling (SEM) through Smart PLS version 3.0, focusing on personnel within the Public Relations Department of PT. XYZ. Findings reveal significant positive impacts of the work environment, competencies, and compensation on employee performance, with motivation exhibiting a significant negative influence. Interestingly, the study notes an insignificant negative impact of the work environment on motivation, contrasting with the positive effects of competencies and compensation on motivation. The study contributes theoretically by exploring motivation as an intervening factor in the real estate sector, offering practical insights for companies in the study location to make informed decisions about the work environment, competencies, compensation, and employee performance. Despite recognizing limitations, the study recommends future research to consider additional variables, enhancing the comprehensiveness of subsequent investigations.
{"title":"Examining the Impact of Motivation on Employee Performance: A Comprehensive Analysis of Influential Factors","authors":"E. Satoto","doi":"10.38043/jimb.v8i2.4583","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4583","url":null,"abstract":"Understanding the intricate factors influencing employee performance, encompassing the work environment, motivation, competencies, and compensation, is pivotal in effective human resource management. This comprehension aids companies in identifying areas for improvement, formulating robust human resource policies, fostering supportive work environments, and crafting compensation systems that optimally motivate employees, ensuring the organization's long-term success and sustainability. The primary objective of the study is a thorough investigation into the factors impacting employee performance, with motivation playing a key intermediary role. Employing a quantitative approach, the research utilizes Structural Equation Modelling (SEM) through Smart PLS version 3.0, focusing on personnel within the Public Relations Department of PT. XYZ. Findings reveal significant positive impacts of the work environment, competencies, and compensation on employee performance, with motivation exhibiting a significant negative influence. Interestingly, the study notes an insignificant negative impact of the work environment on motivation, contrasting with the positive effects of competencies and compensation on motivation. The study contributes theoretically by exploring motivation as an intervening factor in the real estate sector, offering practical insights for companies in the study location to make informed decisions about the work environment, competencies, compensation, and employee performance. Despite recognizing limitations, the study recommends future research to consider additional variables, enhancing the comprehensiveness of subsequent investigations.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"26 3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139159190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Umar Ali, R. Handoyo, Lilik Sugiharti, Nasir Ahmad Zargarr
This study seeks to examine the multidimensional poverty in Jammu and Kashmir, aiming to illuminate its nature and extent beyond traditional monetary measures. Utilizing the Alkire Foster method and drawing on data from NFHS-5, the research uncovers a prevalence of multidimensional poverty surpassing that of monetary poverty in the region. Within surveyed districts, the study identifies Ramban as experiencing the highest incidence, contrasting with Srinagar, which exhibits the lowest headcount. Anantnag emerges as the district facing the most intense multidimensional poverty. In exploring the factors influencing multidimensional poverty, binary logistic regression reveals the significant roles of education, occupation, and land ownership. Conflict is identified as an amplifier of multidimensional poverty, and a predictive model achieves an accuracy rate of approximately 82.80%. The study underscores the critical importance of local factors in shaping poverty experiences, emphasizing the roles of nutrition, sanitation, housing, and education. Gender, age, and conflict are highlighted as pivotal determinants in the latter stages of the study. The research concludes with a managerial perspective, offering actionable insights for policy recommendations, development initiatives, and specific steps for government agencies and stakeholders. These proposed interventions aim to address identified determinants and contribute to the overarching goal of reducing poverty in Jammu and Kashmir.
{"title":"Unveiling Multidimensional Poverty in Jammu and Kashmir: Insights from Alkire Foster Method and NFHS-5 Data","authors":"Umar Ali, R. Handoyo, Lilik Sugiharti, Nasir Ahmad Zargarr","doi":"10.38043/jimb.v8i2.4641","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4641","url":null,"abstract":"This study seeks to examine the multidimensional poverty in Jammu and Kashmir, aiming to illuminate its nature and extent beyond traditional monetary measures. Utilizing the Alkire Foster method and drawing on data from NFHS-5, the research uncovers a prevalence of multidimensional poverty surpassing that of monetary poverty in the region. Within surveyed districts, the study identifies Ramban as experiencing the highest incidence, contrasting with Srinagar, which exhibits the lowest headcount. Anantnag emerges as the district facing the most intense multidimensional poverty. In exploring the factors influencing multidimensional poverty, binary logistic regression reveals the significant roles of education, occupation, and land ownership. Conflict is identified as an amplifier of multidimensional poverty, and a predictive model achieves an accuracy rate of approximately 82.80%. The study underscores the critical importance of local factors in shaping poverty experiences, emphasizing the roles of nutrition, sanitation, housing, and education. Gender, age, and conflict are highlighted as pivotal determinants in the latter stages of the study. The research concludes with a managerial perspective, offering actionable insights for policy recommendations, development initiatives, and specific steps for government agencies and stakeholders. These proposed interventions aim to address identified determinants and contribute to the overarching goal of reducing poverty in Jammu and Kashmir.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139158960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objects studied and the areas studied in this research are how a business can maintain sustainability and increase its business competitiveness, in this case, cooperatives in the city of Malang, as well as to grow the community's economy through the implementation of entrepreneurship-oriented strategies, the business environment towards innovation and performance strategies cooperative. The role of cooperatives in creating jobs and improving the welfare of their members with the principle that cooperatives are run "from, by, and for their members." The business world, primarily cooperatives, and small and medium enterprises, faces various challenges and must achieve Performance that will increase competitiveness and maintain business sustainability. For this reason, cooperatives must be more creative, innovative, agile, and intelligent in implementing their strategies. This research examines and analyzes the relationship between the business environment, entrepreneurial orientation, innovation, and Performance. Business in the era of information technology requires organizations to adapt to environmental changes and business competition, which is increasingly stringent, requiring cooperatives to provide products and services that are more market-oriented in order to be able to produce innovations that are in line with technological advances and market segments, so that Performance will increase.
{"title":"Exploring Entrepreneurial Orientation’s Impact on Innovation and Academic Performance in Malang City’s Consumer Cooperatives","authors":"R. Rofiaty","doi":"10.38043/jimb.v8i2.4637","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4637","url":null,"abstract":"The objects studied and the areas studied in this research are how a business can maintain sustainability and increase its business competitiveness, in this case, cooperatives in the city of Malang, as well as to grow the community's economy through the implementation of entrepreneurship-oriented strategies, the business environment towards innovation and performance strategies cooperative. The role of cooperatives in creating jobs and improving the welfare of their members with the principle that cooperatives are run \"from, by, and for their members.\" The business world, primarily cooperatives, and small and medium enterprises, faces various challenges and must achieve Performance that will increase competitiveness and maintain business sustainability. For this reason, cooperatives must be more creative, innovative, agile, and intelligent in implementing their strategies. This research examines and analyzes the relationship between the business environment, entrepreneurial orientation, innovation, and Performance. Business in the era of information technology requires organizations to adapt to environmental changes and business competition, which is increasingly stringent, requiring cooperatives to provide products and services that are more market-oriented in order to be able to produce innovations that are in line with technological advances and market segments, so that Performance will increase.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139159417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mochammad Aribowo Adi Sagita Putra, Eka Putri Wulandari
The primary objective of this research is to examine the influence of influencer characteristics on the purchase intentions of their followers on the Instagram social media platform. This study employs a research model predicated on the previous work, encompassing the following variables: homophily, physical attractiveness, social attractiveness, trust, expertise, parasocial relationships, and purchase intentions. A purposive sampling approach was utilized in this study, comprising 225 respondents who were interviewed. Data collection was conducted through an online questionnaire distributed via Google Form on social media. The respondents included Instagram social media users aged 17 or older who follow and have encountered reviews from fashion influencers. Data analysis was performed using the Structural Equation Modelling (SEM) technique, specifically the Partial Least Square (PLS) method. The findings of this research reveal that the homophily attitude variable exerts a positive influence on trust, expertise, and parasocial relationships. Similarly, the physical attractiveness variable demonstrates a positive impact on trust, expertise, and parasocial relationships. Additionally, the social attractiveness variable exhibits a positive impact on trust, expertise, and parasocial relationships. Furthermore, the variables of trust, expertise, and parasocial relationships are positively associated with purchase intentions.
{"title":"Analysis of Factors Affecting Followers Purchase Intention on Instagram Social Media","authors":"Mochammad Aribowo Adi Sagita Putra, Eka Putri Wulandari","doi":"10.38043/jimb.v8i2.4586","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4586","url":null,"abstract":"The primary objective of this research is to examine the influence of influencer characteristics on the purchase intentions of their followers on the Instagram social media platform. This study employs a research model predicated on the previous work, encompassing the following variables: homophily, physical attractiveness, social attractiveness, trust, expertise, parasocial relationships, and purchase intentions. A purposive sampling approach was utilized in this study, comprising 225 respondents who were interviewed. Data collection was conducted through an online questionnaire distributed via Google Form on social media. The respondents included Instagram social media users aged 17 or older who follow and have encountered reviews from fashion influencers. Data analysis was performed using the Structural Equation Modelling (SEM) technique, specifically the Partial Least Square (PLS) method. The findings of this research reveal that the homophily attitude variable exerts a positive influence on trust, expertise, and parasocial relationships. Similarly, the physical attractiveness variable demonstrates a positive impact on trust, expertise, and parasocial relationships. Additionally, the social attractiveness variable exhibits a positive impact on trust, expertise, and parasocial relationships. Furthermore, the variables of trust, expertise, and parasocial relationships are positively associated with purchase intentions.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139158373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for business continuity through the role of marketing performance. The aim of this research is to look at the role of creative digital marketing in improving the marketing performance and sustainability of MSMEs. This research uses explanatory quantitative methods with data analysis techniques, namely the SmartPLS 3.0 application. The object of this research is members of MSMEs assisted by Baznas Microfinance Malang with a sample of 170 MSMEs. The results of this research explain that creative digital marketing is able to improve marketing performance and business sustainability and the role of marketing performance is able to mediate between creative digital marketing and business sustainability. The contribution of this research to science is to determine the role of creativity in digital marketing management to improve marketing performance and business sustainability. It is very important to study each dimension of creative digital marketing so that it can be applied to all MSMEs, especially Baznaz-assisted MSMEs in Malang City.
{"title":"The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance","authors":"Amelindha Vania, Nur Laili Fikriah","doi":"10.38043/jimb.v8i2.4546","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4546","url":null,"abstract":"Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for business continuity through the role of marketing performance. The aim of this research is to look at the role of creative digital marketing in improving the marketing performance and sustainability of MSMEs. This research uses explanatory quantitative methods with data analysis techniques, namely the SmartPLS 3.0 application. The object of this research is members of MSMEs assisted by Baznas Microfinance Malang with a sample of 170 MSMEs. The results of this research explain that creative digital marketing is able to improve marketing performance and business sustainability and the role of marketing performance is able to mediate between creative digital marketing and business sustainability. The contribution of this research to science is to determine the role of creativity in digital marketing management to improve marketing performance and business sustainability. It is very important to study each dimension of creative digital marketing so that it can be applied to all MSMEs, especially Baznaz-assisted MSMEs in Malang City.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139159240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Romindo M Pasaribu, Juara Simanjuntak, Juliansen Purba, Robi Sembiring, Vinsensius Matondang
This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between integration channels and customer loyalty Gen Z. This research is quantitative. The population used was Generation Z in Medan City with a sample size of 253 respondents. Sampling was carried out using a non-probability sampling approach using purposive sampling. The results of this study are product integration and price and transactions have a significant effect on customer experience both affectively and cognitively. Integration of promotions and access to information does not significantly affect the customer's experience effectively and cognitively. Customer service integration significantly affects cognitive customer experience but does not affect effective customer experience. The integration of customer service fulfillment has a significant effect on the customer's affective experience and does not affect the cognitive customer experience. Meanwhile, affective and cognitive customer experiences significantly affect Gen Z customer loyalty. In an indirect relationship, affective and cognitive customer experiences can mediate between promotion integration and access to information on customer loyalty. Affective experience cannot mediate between customer service integration on Gen Z loyalty while cognitive customer experience can mediate. Cognitive customer experience cannot mediate between integration of order fulfillment and loyalty, while affective experience can mediate. This research contributes to the omnichannel marketing literature by providing new insights into the importance of affective and cognitive customer experiences in omnichannel shopping.
本研究旨在确定和分析整合渠道对客户情感和认知体验以及客户忠诚度的直接影响，以及情感和认知体验在整合渠道和 Z 世代客户忠诚度之间的间接关系。研究对象为棉兰市的 Z 世代，样本量为 253 名受访者。抽样采用非概率抽样法，使用目的性抽样。研究结果表明，产品整合、价格和交易对客户的情感和认知体验有显著影响。促销和信息获取的整合对顾客的有效体验和认知体验没有显著影响。客户服务整合对客户认知体验有重大影响，但对有效客户体验没有影响。客户服务履行的整合对客户的情感体验有显著影响，但不影响客户的认知体验。同时，情感型和认知型客户体验会显著影响 Z 世代客户的忠诚度。在间接关系中，情感体验和认知体验可以调节促销整合和信息获取对顾客忠诚度的影响。情感体验不能调节客户服务整合对 Z 世代忠诚度的影响，而认知客户体验可以。认知型客户体验不能在订单履行整合与忠诚度之间起到中介作用，而情感型客户体验可以起到中介作用。本研究对全渠道购物中情感体验和认知体验的重要性提供了新的见解，从而为全渠道营销文献做出了贡献。
{"title":"Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop","authors":"Romindo M Pasaribu, Juara Simanjuntak, Juliansen Purba, Robi Sembiring, Vinsensius Matondang","doi":"10.38043/jimb.v8i2.4621","DOIUrl":"https://doi.org/10.38043/jimb.v8i2.4621","url":null,"abstract":"This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between integration channels and customer loyalty Gen Z. This research is quantitative. The population used was Generation Z in Medan City with a sample size of 253 respondents. Sampling was carried out using a non-probability sampling approach using purposive sampling. The results of this study are product integration and price and transactions have a significant effect on customer experience both affectively and cognitively. Integration of promotions and access to information does not significantly affect the customer's experience effectively and cognitively. Customer service integration significantly affects cognitive customer experience but does not affect effective customer experience. The integration of customer service fulfillment has a significant effect on the customer's affective experience and does not affect the cognitive customer experience. Meanwhile, affective and cognitive customer experiences significantly affect Gen Z customer loyalty. In an indirect relationship, affective and cognitive customer experiences can mediate between promotion integration and access to information on customer loyalty. Affective experience cannot mediate between customer service integration on Gen Z loyalty while cognitive customer experience can mediate. Cognitive customer experience cannot mediate between integration of order fulfillment and loyalty, while affective experience can mediate. This research contributes to the omnichannel marketing literature by providing new insights into the importance of affective and cognitive customer experiences in omnichannel shopping.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"8 8‐9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139158498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：