Pub Date : 2023-08-03DOI: 10.22441/jimb.v9i2.21571
Prita Prasetya
This study aims to formulate strategic decision-making in the paint industry through the SWOT-AHP hybrid method. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. From the study results, it is expected to get an overview of the application of strategic analysis using the hybrid SWOT-AHP method based on influencing factors. AHP analysis using expert choice software. The SWOT analysis and AHP method results produce strategy priorities: (1) Build omni channel, (2) Build close relationships with all channels. (3) Build a close relationship with personal values, especially for Pareto stores. (4) Sales collaboration, (5) Start building infrastructure for digital business, (6) Formulate strategies to build collaborative relationships.
{"title":"Determination of Business Strategy with SWOT and AHP","authors":"Prita Prasetya","doi":"10.22441/jimb.v9i2.21571","DOIUrl":"https://doi.org/10.22441/jimb.v9i2.21571","url":null,"abstract":"This study aims to formulate strategic decision-making in the paint industry through the SWOT-AHP hybrid method. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. From the study results, it is expected to get an overview of the application of strategic analysis using the hybrid SWOT-AHP method based on influencing factors. AHP analysis using expert choice software. The SWOT analysis and AHP method results produce strategy priorities: (1) Build omni channel, (2) Build close relationships with all channels. (3) Build a close relationship with personal values, especially for Pareto stores. (4) Sales collaboration, (5) Start building infrastructure for digital business, (6) Formulate strategies to build collaborative relationships.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-03DOI: 10.22441/jimb.v9i2.20914
Jean Richard Jokhu, Renika Yuliana
The proliferation of local skincare products has reach nationwide awareness. Practitioners have find an increasing attention to facilitating skincare consumer purchase decision exposures with influencer and word of mouth strategies. However, previous research on the impact of influencers on consumers' word of mouth is limited. This study aims to provide new insights into the drivers of customer purchase decisions on local skincare products. influencers and electronic word of mouth. The questionnaire spread to determine the appropriate influencers' effect. An online survey was held on to test the proposed model. Results indicate that influencers and word of mouth predict consumer purchase decisions. Word of mouth mediated the effect of influencers and consumer purchase decisions. This study sheds on a new path to the understanding of social media influencers through the lens of digital channels. Word of mouth is able to boost the effect of influencers on all social media channels.
{"title":"Do People Still Listen To Influencers For Buying Decision? Influencer Effect On Purchase Decision Mediated By Electronic Word Of Mouth","authors":"Jean Richard Jokhu, Renika Yuliana","doi":"10.22441/jimb.v9i2.20914","DOIUrl":"https://doi.org/10.22441/jimb.v9i2.20914","url":null,"abstract":"The proliferation of local skincare products has reach nationwide awareness. Practitioners have find an increasing attention to facilitating skincare consumer purchase decision exposures with influencer and word of mouth strategies. However, previous research on the impact of influencers on consumers' word of mouth is limited. This study aims to provide new insights into the drivers of customer purchase decisions on local skincare products. influencers and electronic word of mouth. The questionnaire spread to determine the appropriate influencers' effect. An online survey was held on to test the proposed model. Results indicate that influencers and word of mouth predict consumer purchase decisions. Word of mouth mediated the effect of influencers and consumer purchase decisions. This study sheds on a new path to the understanding of social media influencers through the lens of digital channels. Word of mouth is able to boost the effect of influencers on all social media channels.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"14 3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-03DOI: 10.22441/jimb.v9i2.20015
Lady Diana Warpindyastuti, Herlin Widasiwi Setianingrum, Megaharti Megaharti
Perceived quality of a product is very important because it can be a factor in winning market competition. This study aims to determine what product attributes still need to be improved and which need to be maintained in the Teh Pucuk Harum packaged beverage product. The type of research used is mixed method. Data collection techniques using observation, surveys and interviews. As for data analysis using the Importance Performance Analysis (IPA) method. The results of the research show that the attributes of quality, design, and style still need to be improved and become the focus of the company. Meanwhile, price and feature attributes are considered less important by consumers, so they are not the focus of the company in its marketing strategy.
产品的感知质量非常重要，因为它是赢得市场竞争的一个因素。本研究旨在确定 Teh Pucuk Harum 包装饮料产品中哪些产品属性仍需改进，哪些需要保持。采用的研究类型是混合法。数据收集技术采用观察法、调查法和访谈法。数据分析采用重要性绩效分析法（IPA）。研究结果表明，质量、设计和风格属性仍需改进，并成为公司的重点。同时，消费者认为价格和功能属性不那么重要，因此它们不是公司营销战略的重点。
{"title":"Perceived Quality Analysis Using Importance Performance Analysis (IPA) Method in Teh Pucuk Harum","authors":"Lady Diana Warpindyastuti, Herlin Widasiwi Setianingrum, Megaharti Megaharti","doi":"10.22441/jimb.v9i2.20015","DOIUrl":"https://doi.org/10.22441/jimb.v9i2.20015","url":null,"abstract":"Perceived quality of a product is very important because it can be a factor in winning market competition. This study aims to determine what product attributes still need to be improved and which need to be maintained in the Teh Pucuk Harum packaged beverage product. The type of research used is mixed method. Data collection techniques using observation, surveys and interviews. As for data analysis using the Importance Performance Analysis (IPA) method. The results of the research show that the attributes of quality, design, and style still need to be improved and become the focus of the company. Meanwhile, price and feature attributes are considered less important by consumers, so they are not the focus of the company in its marketing strategy.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-03DOI: 10.22441/jimb.v9i2.20836
Anjhu Richer Natal Ebenezer Situmorang, Mochammed Fahlevi, Y. Ariesa
Start-up ecosystems, with their inherent dynamism and potential for innovation, have grown significantly in recent years. However, understanding the factors that influence their share value remains an intricate task. This research aims to elucidate the direct and indirect impacts of start-up attributes - assets, capital, and employees - and their innovative practices on the share value of these burgeoning enterprises. Using regression analysis on data collected from start-ups operating between 2019 and 2022, this study uncovers several critical insights. The assets, capital, and number of employees were found to have a significant influence on the level of innovation within the start-up. Yet, surprisingly, these factors, along with innovation itself, did not exert a direct influence on the start-up shares. However, an indirect effect was noticed, with assets and capital influencing shares when mediated by innovation. No such indirect effect was discerned with the number of employees. This study enriches the existing literature by providing a nuanced perspective on the interconnectedness of start-up characteristics, innovation, and share value. Moreover, it presents vital insights to investors and start-up decision-makers by underscoring the essential role of innovation in enhancing share value. For future research, exploration of other potential mediators and examination of these relationships across diverse start-up contexts is recommended to develop a more comprehensive understanding.
{"title":"How Do Start-up Characteristics and Innovation Practices Influence Share Value? An Empirical Examination","authors":"Anjhu Richer Natal Ebenezer Situmorang, Mochammed Fahlevi, Y. Ariesa","doi":"10.22441/jimb.v9i2.20836","DOIUrl":"https://doi.org/10.22441/jimb.v9i2.20836","url":null,"abstract":"Start-up ecosystems, with their inherent dynamism and potential for innovation, have grown significantly in recent years. However, understanding the factors that influence their share value remains an intricate task. This research aims to elucidate the direct and indirect impacts of start-up attributes - assets, capital, and employees - and their innovative practices on the share value of these burgeoning enterprises. Using regression analysis on data collected from start-ups operating between 2019 and 2022, this study uncovers several critical insights. The assets, capital, and number of employees were found to have a significant influence on the level of innovation within the start-up. Yet, surprisingly, these factors, along with innovation itself, did not exert a direct influence on the start-up shares. However, an indirect effect was noticed, with assets and capital influencing shares when mediated by innovation. No such indirect effect was discerned with the number of employees. This study enriches the existing literature by providing a nuanced perspective on the interconnectedness of start-up characteristics, innovation, and share value. Moreover, it presents vital insights to investors and start-up decision-makers by underscoring the essential role of innovation in enhancing share value. For future research, exploration of other potential mediators and examination of these relationships across diverse start-up contexts is recommended to develop a more comprehensive understanding.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"71 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-03DOI: 10.22441/jimb.v9i2.18557
Niar Astaginy, Fitri Kumalasari, Irasmia Irasmia
This research is motivated by the existence of gaps in research results and is reinforced by the phenomenon that occurs in Tabita Skincare Cream users in Kolaka Regency, which are still widely used by consumers, but these cosmetic products have not been registered with the BPOM agency. This study aims to measure the effect of product quality and trust on customer loyalty to Tabita skincare cream users in the Kolaka Regency. This study uses a quantitative approach with a purposive sampling technique. The sample used was 50 respondents. Data analysis was processed using structural equation modeling (SEM) with PLS analysis techniques. The study results indicate that product quality has a positive and significant effect on customer loyalty to Tabita skincare cream users in Kolaka Regency. This is evidenced by the t-count, which is 9,816, which is higher than the t-table value of 1,299, and the trust variable also has a positive and significant effect on customer loyalty because the t-count value obtained from the results of data processing is 2.505 higher than the value t-table is 1.299. Then the product quality and trust variables have a positive and significant effect on customer loyalty in the influence of 51.1%, and other variables explain the remaining 48.1% besides those studied in this study.
这项研究的动机是研究成果存在空白，而且科拉卡地区 Tabita 护肤霜用户中出现的现象也加强了这项研究。本研究旨在衡量产品质量和信任度对科拉卡地区 Tabita 护肤霜用户忠诚度的影响。本研究采用定量方法和目的性抽样技术。使用的样本为 50 名受访者。数据分析采用结构方程模型（SEM）和 PLS 分析技术。研究结果表明，产品质量对科拉卡地区 Tabita 护肤霜用户的客户忠诚度有积极而显著的影响。信任变量对顾客忠诚度也有积极和显著的影响，因为数据处理结果得出的 t 计数值为 2.505，高于 t 表数值 1.299。那么，产品质量和信任变量对顾客忠诚度的正向显著影响占 51.1%，除本研究的变量外，其他变量对其余 48.1%的影响具有解释作用。
{"title":"Effect of Product Quality and Trust on Customer Loyalty of Tabita Skincare Cream","authors":"Niar Astaginy, Fitri Kumalasari, Irasmia Irasmia","doi":"10.22441/jimb.v9i2.18557","DOIUrl":"https://doi.org/10.22441/jimb.v9i2.18557","url":null,"abstract":"This research is motivated by the existence of gaps in research results and is reinforced by the phenomenon that occurs in Tabita Skincare Cream users in Kolaka Regency, which are still widely used by consumers, but these cosmetic products have not been registered with the BPOM agency. This study aims to measure the effect of product quality and trust on customer loyalty to Tabita skincare cream users in the Kolaka Regency. This study uses a quantitative approach with a purposive sampling technique. The sample used was 50 respondents. Data analysis was processed using structural equation modeling (SEM) with PLS analysis techniques. The study results indicate that product quality has a positive and significant effect on customer loyalty to Tabita skincare cream users in Kolaka Regency. This is evidenced by the t-count, which is 9,816, which is higher than the t-table value of 1,299, and the trust variable also has a positive and significant effect on customer loyalty because the t-count value obtained from the results of data processing is 2.505 higher than the value t-table is 1.299. Then the product quality and trust variables have a positive and significant effect on customer loyalty in the influence of 51.1%, and other variables explain the remaining 48.1% besides those studied in this study.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-03DOI: 10.22441/jimb.v9i2.20585
Fakhri Mujahid Maolani, Solehudin Solehudin
This study aims to determine, analyze, and explain the effect of job analysis on the employee’s performance of SMK PGRI Telagasari Karawang. This research uses descriptive analysis and verification methods with a quantitative approach. The population in this study were users of SMK PGRI Telagasari Karawang Regency, the sample in this study was 85 respondents. The sampling technique used in this research is a saturated sample, namely taking respondents using the population as the research sample. The analysis technique used in this study is multiple linear regression analysis. The results showed that there was a significant effect of job analysis on employee performance at SMK PGRI Telagasari, Karawang Regency. The magnitude of the influence of job analysis on the performance of employees of SMK PGRI Telagasari Karawang Regency is 89.4%. While the remaining 10.6% is explained by other factors not examined in this study.
{"title":"The Influence Analysis Position on The Employee Performance of SMK PGRI Telagasari Karawang Regency","authors":"Fakhri Mujahid Maolani, Solehudin Solehudin","doi":"10.22441/jimb.v9i2.20585","DOIUrl":"https://doi.org/10.22441/jimb.v9i2.20585","url":null,"abstract":"This study aims to determine, analyze, and explain the effect of job analysis on the employee’s performance of SMK PGRI Telagasari Karawang. This research uses descriptive analysis and verification methods with a quantitative approach. The population in this study were users of SMK PGRI Telagasari Karawang Regency, the sample in this study was 85 respondents. The sampling technique used in this research is a saturated sample, namely taking respondents using the population as the research sample. The analysis technique used in this study is multiple linear regression analysis. The results showed that there was a significant effect of job analysis on employee performance at SMK PGRI Telagasari, Karawang Regency. The magnitude of the influence of job analysis on the performance of employees of SMK PGRI Telagasari Karawang Regency is 89.4%. While the remaining 10.6% is explained by other factors not examined in this study.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-03DOI: 10.22441/jimb.v9i2.18905
Ekawati Putri Nur Fatimah
This study aims to explain how the relationship between job resourcefulness towards individual crafting and collaborative crafting is mediated by work engagement. Respondents used in this study were employees of the Sheraton Surabaya Hotel & Towers restaurant, amounting of 53 respondents. This research uses a quantitative method with census sampling and uses Partial Least Square (PLS) analysis method. The test results show that job resourcefulness has a significant effect on work engagement. The effect of job resourcefulness on individual crafting and collaborative crafting has a significant effect. Then, the test results show that work engagement can mediate the relationship of job resourcefulness with individual crafting and collaborative crafting.
{"title":"The Influence Of Job Resourcefulness On Job Crafting Mediated By Work Engagement At Employees In Sheraton Hotel Surabaya Restaurant","authors":"Ekawati Putri Nur Fatimah","doi":"10.22441/jimb.v9i2.18905","DOIUrl":"https://doi.org/10.22441/jimb.v9i2.18905","url":null,"abstract":"This study aims to explain how the relationship between job resourcefulness towards individual crafting and collaborative crafting is mediated by work engagement. Respondents used in this study were employees of the Sheraton Surabaya Hotel & Towers restaurant, amounting of 53 respondents. This research uses a quantitative method with census sampling and uses Partial Least Square (PLS) analysis method. The test results show that job resourcefulness has a significant effect on work engagement. The effect of job resourcefulness on individual crafting and collaborative crafting has a significant effect. Then, the test results show that work engagement can mediate the relationship of job resourcefulness with individual crafting and collaborative crafting.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kebun Raya Bogor adalah tempat wisata unggulan di Kota Bogor yang memiliki daya tarik tersendiri dan juga dilengkapi dengan fasilitas untuk pengunjung. Penelitian ini dilakukan untuk mengetahui pengaruh fasilitas terhadap kepuasan pengunjung di Kebun Raya Bogor. Penelitian ini mengunakan pendekatan kuantitatif dan mengunakan analisis data statistik deskriptif dengan maksud menguji kebenaran dari suatu hipotesis yang dilakukan melalui pengumpulan data dari lapangan guna memprediksi dan menjelaskan hubungan atau pengaruh dari suatu variabel ke variabel lainnya. Data didapatkan dengan menyebarkan kuesioner kepada 100 responden yang pernah berkunjung ke Kebun Raya Bogor menggunakan sampel non probability dengan purposive sampling. Analisis data menggunakan uji coba instrumen yaitu uji validitas, realibilitas, uji normalitas, regresi sederhana, uji hipotesis uji korelasi dan uji koefisien determinasi. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa dari hasil uji hipotesis (Uji T) yang dilakukan oleh Peneliti menghasilkan Thitung 16.149 > Ttabel 1,98447. Hasil tersebut menunjukan bahwa terdapat pengaruh yang signifikan antara Fasilitas terhadap Kepuasan Pengunjung. Sehingga semakin meningkat nya kualitas Fasilitas maka semakin berpengaruh terhadap Kepuasan Pengunjung di Kebun Raya Bogor. Terdapat pengaruh Fasilitas terhadap Kepuasan Pengunjung di Kebun Raya Bogor dengan nilai koefisiensi korelasi sangat kuat dan signifikan antara Fasilitas terhadap Kepuasan Pengunjung. Nilai koefisien determinasi tersebut sebesar 72,7%.
{"title":"Analisis Dampak Fasilitas Terhadap Kepuasan Pengunjung Kebun Raya Bogor","authors":"Rima Pratiwi Batubara, Amelia Mega Fitri","doi":"10.38043/jimb.v8i1.4193","DOIUrl":"https://doi.org/10.38043/jimb.v8i1.4193","url":null,"abstract":"Kebun Raya Bogor adalah tempat wisata unggulan di Kota Bogor yang memiliki daya tarik tersendiri dan juga dilengkapi dengan fasilitas untuk pengunjung. Penelitian ini dilakukan untuk mengetahui pengaruh fasilitas terhadap kepuasan pengunjung di Kebun Raya Bogor. Penelitian ini mengunakan pendekatan kuantitatif dan mengunakan analisis data statistik deskriptif dengan maksud menguji kebenaran dari suatu hipotesis yang dilakukan melalui pengumpulan data dari lapangan guna memprediksi dan menjelaskan hubungan atau pengaruh dari suatu variabel ke variabel lainnya. Data didapatkan dengan menyebarkan kuesioner kepada 100 responden yang pernah berkunjung ke Kebun Raya Bogor menggunakan sampel non probability dengan purposive sampling. Analisis data menggunakan uji coba instrumen yaitu uji validitas, realibilitas, uji normalitas, regresi sederhana, uji hipotesis uji korelasi dan uji koefisien determinasi. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa dari hasil uji hipotesis (Uji T) yang dilakukan oleh Peneliti menghasilkan Thitung 16.149 > Ttabel 1,98447. Hasil tersebut menunjukan bahwa terdapat pengaruh yang signifikan antara Fasilitas terhadap Kepuasan Pengunjung. Sehingga semakin meningkat nya kualitas Fasilitas maka semakin berpengaruh terhadap Kepuasan Pengunjung di Kebun Raya Bogor. Terdapat pengaruh Fasilitas terhadap Kepuasan Pengunjung di Kebun Raya Bogor dengan nilai koefisiensi korelasi sangat kuat dan signifikan antara Fasilitas terhadap Kepuasan Pengunjung. Nilai koefisien determinasi tersebut sebesar 72,7%.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135840935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gusti Alit Suputra, Herny Susanti, Ni Wayan Wina Premayani
The development of religious tourism is used as an alternative to tourism development in the new normal era, including Kenderan Tourism Village. However, various technical problems still need to be solved in its operations and development efforts. This study aims to identify the potential and formulate a strategy for developing Pengelukatan Telaga Waja as a religious tourism attraction in Kenderan Tourism Village, Tegalalang, Gianyar. A type of qualitative descriptive research that identifies the potential and strategy of developing vehicle tourism villages as religious tourism by conducting observations and structured interviews on three informants selected by purposive sampling and meeting inclusion criteria. All results are interpreted using tourism area life cycle theory. As a result, the Pengelukatan Telaga Waja could be a religious tourism attraction in Kenderan Tourism Village, Gianyar District. The potential of the village with good natural resources and prioritizing elements of the sacred language, spirituality, and religion based on Balinese local wisdom makes Pengelukatan telaga waja favored by tourists. The results of the 4A analysis show that Pengelukatan Telaga Waja meets the attractive aspect (natural nuances that provide a sense of sacred mystique and still prioritize the religious side), amenities (there are facilities for post melukat meditation at Pancoran Solas), accessibility (road access to the Pengelukatan Telaga Waja site is quite good), and ancillary (the management of this Pengelukatan Telaga Waja place already has a management institution by Puri Figures). SWOT analysis shows that the Pengelukatan Telaga Waja meets all the criteria of a good SWOT as a religious tourism attraction in Kenderan Tourism Village, and improving the image of the area is the main development strategy.
{"title":"Potential and Strategy for the Development of Pengelukatan Telaga Waja as a Religious Tourism Attraction in Kenderan Tourism Village, Gianyar","authors":"Gusti Alit Suputra, Herny Susanti, Ni Wayan Wina Premayani","doi":"10.38043/jimb.v8i1.4289","DOIUrl":"https://doi.org/10.38043/jimb.v8i1.4289","url":null,"abstract":"The development of religious tourism is used as an alternative to tourism development in the new normal era, including Kenderan Tourism Village. However, various technical problems still need to be solved in its operations and development efforts. This study aims to identify the potential and formulate a strategy for developing Pengelukatan Telaga Waja as a religious tourism attraction in Kenderan Tourism Village, Tegalalang, Gianyar. A type of qualitative descriptive research that identifies the potential and strategy of developing vehicle tourism villages as religious tourism by conducting observations and structured interviews on three informants selected by purposive sampling and meeting inclusion criteria. All results are interpreted using tourism area life cycle theory. As a result, the Pengelukatan Telaga Waja could be a religious tourism attraction in Kenderan Tourism Village, Gianyar District. The potential of the village with good natural resources and prioritizing elements of the sacred language, spirituality, and religion based on Balinese local wisdom makes Pengelukatan telaga waja favored by tourists. The results of the 4A analysis show that Pengelukatan Telaga Waja meets the attractive aspect (natural nuances that provide a sense of sacred mystique and still prioritize the religious side), amenities (there are facilities for post melukat meditation at Pancoran Solas), accessibility (road access to the Pengelukatan Telaga Waja site is quite good), and ancillary (the management of this Pengelukatan Telaga Waja place already has a management institution by Puri Figures). SWOT analysis shows that the Pengelukatan Telaga Waja meets all the criteria of a good SWOT as a religious tourism attraction in Kenderan Tourism Village, and improving the image of the area is the main development strategy.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135840701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Visi dari Universitas YPPI Rembang untuk menjadi kampus yang mampu mencetak wirausahan-wirausahawan muda mendorong munculnya kebijakan terkait Pendidikan kewirausahaan bagi mahasiswa. Melalui kegiatan Pendidikan kewirausahaan mahasiswa memperoleh bekal untuk menjadi wirausahawan. Tujuan penelitian ini untuk mengetahui pengaruh Pendidikan kewirausahaan terhadap intensi berwirausaha dengan efikasi diri sebagai variabel mediasi pada mahasiswa Universitas YPPI Rembang. Sampling jenuh menjadi teknik sampling yang dipilih pada penelitian ini. Jumlah responden dalam penelitian ini sebanyak 83 mahasiswa Universitas YPPI Rembang yang telah mengambil mata kuliah Entrepreneurial Skill. Structural Equation Model dengan menerapkan pendekatan variance based sem menjadi metode analisis data yang digunakan. Temuan penelitian menunjukkan bahwa efikasi diri berperan sebagai variabel mediasi sempurna pada pengaruh antara pendidikan kewirausahaan terhadap intensi berwirausaha mahasiswa. Pendidikan kewirausahaan yang diterima oleh mahasiswa tidak berpengaruh secara nyata terhadap intensi berwirausaha yang ada di kalangan mahasiswa. Efikasi diri berpengaruh signifikan terhadap intensi berwirausaha Universitas YPPI Rembang hendaknya semakin meningkatkan pengembangan pendidikan kewirausahaan guna mendorong munculnya intensi berwirausaha pada kalangan mahasiswa. Pengembangan ini dapat dilakukan dengan menambah desain dan metode Pendidikan kewirausahaan yang diterima oleh para mahasiswa Universitas YPPI Rembang melalui pengembangan kurikulum pembelajaran mata kuliah kewirausahaan dan penyelenggaraan kuliah tamu yang menarik dirancang oleh kampus guna meningkatkan intensi wirausaha yang ada pada mahasiswa.
{"title":"Peran Efikasi Diri Dalam Menumbuhkan Intensi Berwirausaha di Kalangan Mahasiswa","authors":"Susanti Dwi Ilhami, Muhammad Tahwin","doi":"10.38043/jimb.v8i1.4418","DOIUrl":"https://doi.org/10.38043/jimb.v8i1.4418","url":null,"abstract":"Visi dari Universitas YPPI Rembang untuk menjadi kampus yang mampu mencetak wirausahan-wirausahawan muda mendorong munculnya kebijakan terkait Pendidikan kewirausahaan bagi mahasiswa. Melalui kegiatan Pendidikan kewirausahaan mahasiswa memperoleh bekal untuk menjadi wirausahawan. Tujuan penelitian ini untuk mengetahui pengaruh Pendidikan kewirausahaan terhadap intensi berwirausaha dengan efikasi diri sebagai variabel mediasi pada mahasiswa Universitas YPPI Rembang. Sampling jenuh menjadi teknik sampling yang dipilih pada penelitian ini. Jumlah responden dalam penelitian ini sebanyak 83 mahasiswa Universitas YPPI Rembang yang telah mengambil mata kuliah Entrepreneurial Skill. Structural Equation Model dengan menerapkan pendekatan variance based sem menjadi metode analisis data yang digunakan. Temuan penelitian menunjukkan bahwa efikasi diri berperan sebagai variabel mediasi sempurna pada pengaruh antara pendidikan kewirausahaan terhadap intensi berwirausaha mahasiswa. Pendidikan kewirausahaan yang diterima oleh mahasiswa tidak berpengaruh secara nyata terhadap intensi berwirausaha yang ada di kalangan mahasiswa. Efikasi diri berpengaruh signifikan terhadap intensi berwirausaha Universitas YPPI Rembang hendaknya semakin meningkatkan pengembangan pendidikan kewirausahaan guna mendorong munculnya intensi berwirausaha pada kalangan mahasiswa. Pengembangan ini dapat dilakukan dengan menambah desain dan metode Pendidikan kewirausahaan yang diterima oleh para mahasiswa Universitas YPPI Rembang melalui pengembangan kurikulum pembelajaran mata kuliah kewirausahaan dan penyelenggaraan kuliah tamu yang menarik dirancang oleh kampus guna meningkatkan intensi wirausaha yang ada pada mahasiswa.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135840936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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