Pub Date : 2016-06-01DOI: 10.1590/1982-7849RAC2016150010
G. Neves, Vinicius Andrade Brei
This article analyzes if social interaction during shopping and consumption situations influences the level of pleasure a person both anticipates during and actually feels after shopping. Specifically, the paper analyzes the effect of consumer socialization on the hedonic adaptation process and in the actual subsequent hedonic adaptation. Three independent and complementary experiments (one divided in two parts) were carried out in an online environment (Mechanical Turk) and in a laboratory. The results confirmed the hypotheses that the hedonic adaptation forecast is weaker in consumption situations when there is social interaction, when compared to those without social interaction. Consumer socialization also effects actual hedonic adaptation, confirming the hypothesis that adaptation is weaker when there is social interaction. Overall, this research shows that, consumers forecast and actually feel stronger pleasure when there is social interaction, as compared to when there is no social contact in consumption situations. This research extends consumer behavior theory associated with hedonic adaptation, bringing new insights to companies and consumers by showing a practical way of reducing hedonic adaptation in consumption situations: social interaction.
{"title":"O Impacto da Interação Social na Adaptação Hedônica do Consumidor","authors":"G. Neves, Vinicius Andrade Brei","doi":"10.1590/1982-7849RAC2016150010","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016150010","url":null,"abstract":"This article analyzes if social interaction during shopping and consumption situations influences the level of pleasure a person both anticipates during and actually feels after shopping. Specifically, the paper analyzes the effect of consumer socialization on the hedonic adaptation process and in the actual subsequent hedonic adaptation. Three independent and complementary experiments (one divided in two parts) were carried out in an online environment (Mechanical Turk) and in a laboratory. The results confirmed the hypotheses that the hedonic adaptation forecast is weaker in consumption situations when there is social interaction, when compared to those without social interaction. Consumer socialization also effects actual hedonic adaptation, confirming the hypothesis that adaptation is weaker when there is social interaction. Overall, this research shows that, consumers forecast and actually feel stronger pleasure when there is social interaction, as compared to when there is no social contact in consumption situations. This research extends consumer behavior theory associated with hedonic adaptation, bringing new insights to companies and consumers by showing a practical way of reducing hedonic adaptation in consumption situations: social interaction.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"347-367"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-06-01DOI: 10.1590/1982-7849RAC2016140121
Daniel Magalhães Mucci, Fábio Frezatti, Mamadou Díeng
The budget is one of the most important management artifacts and is used for different purposes. Studies have ignored that this artifact can be used for multiple functions and be perceived differently by executives within the same organization. This article discusses the idea of multiple purposes for corporate budgeting and investigates its association with the perceptions of usefulness and relevance. One single entity survey was carried out in an organization of the Brazilian Electric Utilities Industry from a questionnaire sent to executives from different areas covering a sample of 75 managers. The study reveals that the importance of the budget for both planning and dialog functions is associated to managers' perceptions of budgeting usefulness and relevance. Specifically, we have found that the dialog functions (ex post) are greater associated to the perceptions of usefulness for management and relevance for decision-making, than planning functions (ex ante). As a consequence, are obtained evidence that the corporate budgeting should not be seen as a static planning artifact, and concerns about, motivation, communication, some of the dialog functions should be considered as fundamental for the artifact to be explored with greater intensity in the organizational environment.
{"title":"As Múltiplas Funções do Orçamento Empresarial","authors":"Daniel Magalhães Mucci, Fábio Frezatti, Mamadou Díeng","doi":"10.1590/1982-7849RAC2016140121","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016140121","url":null,"abstract":"The budget is one of the most important management artifacts and is used for different purposes. Studies have ignored that this artifact can be used for multiple functions and be perceived differently by executives within the same organization. This article discusses the idea of multiple purposes for corporate budgeting and investigates its association with the perceptions of usefulness and relevance. One single entity survey was carried out in an organization of the Brazilian Electric Utilities Industry from a questionnaire sent to executives from different areas covering a sample of 75 managers. The study reveals that the importance of the budget for both planning and dialog functions is associated to managers' perceptions of budgeting usefulness and relevance. Specifically, we have found that the dialog functions (ex post) are greater associated to the perceptions of usefulness for management and relevance for decision-making, than planning functions (ex ante). As a consequence, are obtained evidence that the corporate budgeting should not be seen as a static planning artifact, and concerns about, motivation, communication, some of the dialog functions should be considered as fundamental for the artifact to be explored with greater intensity in the organizational environment.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"283-304"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016140121","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-06-01DOI: 10.1590/1982-7849RAC2016140048
Guilherme Macedo de Souza Tieppo, Germano Glufke Reis, Djair Picchiai
Creativity and divergent thinking are cognitive processes involved in generation of new ideas and solutions that can contribute to innovation in organizations. Studies about creativity's antecedent have mostly focused on individual' characteristics, teams and organizational setting conditions; less attention has been given to cognitive stimulation. Along these lines, the present study investigates the effect of cognitive stimulation through music on divergent thinking. It is based on studies related to the Mozart effect that led to the proposition that exposure to music can lead to better performance in the short term, in specific cognitive abilities. An experiment with 133 students from business schools and international relations, divided into different groups was held: two were exposed to musical stimulation with different styles (rock and Mozart) and another had not cognitive stimulation before performing creative tasks. Divergent thinking was assessed by a subjective approach (top two scoring method). It was observed, using the variance analysis is (ANOVA), the groups exposed to music had higher levels of divergent thinking, compared to the control group. Implications and limitations of the study are discussed.
{"title":"Mozart, Rock and Creativity Activation","authors":"Guilherme Macedo de Souza Tieppo, Germano Glufke Reis, Djair Picchiai","doi":"10.1590/1982-7849RAC2016140048","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016140048","url":null,"abstract":"Creativity and divergent thinking are cognitive processes involved in generation of new ideas and solutions that can contribute to innovation in organizations. Studies about creativity's antecedent have mostly focused on individual' characteristics, teams and organizational setting conditions; less attention has been given to cognitive stimulation. Along these lines, the present study investigates the effect of cognitive stimulation through music on divergent thinking. It is based on studies related to the Mozart effect that led to the proposition that exposure to music can lead to better performance in the short term, in specific cognitive abilities. An experiment with 133 students from business schools and international relations, divided into different groups was held: two were exposed to musical stimulation with different styles (rock and Mozart) and another had not cognitive stimulation before performing creative tasks. Divergent thinking was assessed by a subjective approach (top two scoring method). It was observed, using the variance analysis is (ANOVA), the groups exposed to music had higher levels of divergent thinking, compared to the control group. Implications and limitations of the study are discussed.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"261-282"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016140048","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67231074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-06-01DOI: 10.1590/1982-7849RAC2016140059
Marlon Dalmoro, Kasiana Vittorazzi
The growth of the population over 60 years old and increasing life expectancy have increased elderly individuals participation in the consumer market. This phenomenon has been especially evident in the Brazilian bank services market, since retirees need to have a bank account in order to receive their retirement income. However, how these consumers exercise agency in their bank services consumption practices varies, involving both a position as consumer and a construction as elderly subjects. This research aims to analyze the construction of the subject-consumer of banking services by the elderly. An empirical study was conducted through interviews with ten consumers in Progresso - RS - Brazil. Results show that perception of agency power in banking services consumption by the elderly is a phenomenon influenced by individual life trajectory and the ability to deal with the subjectivation process. Consumers' need to deal with others (both people and technology) emerges as an inhibitor to the desire to self-construct as a subject-consumer of banking services. Finally, we theorize that consumer agency perception is built in accordance with individual life trajectories as consumers and social subjects.
{"title":"Trajetórias de Consumo: O Sujeito-Consumidor de Serviços Bancários na Terceira Idade","authors":"Marlon Dalmoro, Kasiana Vittorazzi","doi":"10.1590/1982-7849RAC2016140059","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016140059","url":null,"abstract":"The growth of the population over 60 years old and increasing life expectancy have increased elderly individuals participation in the consumer market. This phenomenon has been especially evident in the Brazilian bank services market, since retirees need to have a bank account in order to receive their retirement income. However, how these consumers exercise agency in their bank services consumption practices varies, involving both a position as consumer and a construction as elderly subjects. This research aims to analyze the construction of the subject-consumer of banking services by the elderly. An empirical study was conducted through interviews with ten consumers in Progresso - RS - Brazil. Results show that perception of agency power in banking services consumption by the elderly is a phenomenon influenced by individual life trajectory and the ability to deal with the subjectivation process. Consumers' need to deal with others (both people and technology) emerges as an inhibitor to the desire to self-construct as a subject-consumer of banking services. Finally, we theorize that consumer agency perception is built in accordance with individual life trajectories as consumers and social subjects.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"328-346"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016140059","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-06-01DOI: 10.1590/1982-7849RAC2016150025
Marcus Alexandre Yshikawa Salusse, Tales Andreassi
Due to the low consolidation of entrepreneurship teaching methodologies supported by consistent theoretical foundations, the objective of this research is to understand how professors teach entrepreneurship using effectuation theory. The research uses the multiple case study methodology - five teaching experiences in four different countries - in order to understand the context and the structure of the courses, the methodologies applied and the perception of professors regarding the teaching-learning experiences. As main results, it emphasizes the practice of the dynamic model of effectuation as the integrating element in all cases, the identification of emerging teaching methodologies and the categorization of teaching methodologies according to the dimensions and behavior associated with the theory. In addition, the study establishes initial relationships between effectuation and entrepreneurial intention and the need for the field to consider the individual´s personal history, such as culture and formal education, to be tested in future research.
{"title":"O Ensino de Empreendedorismo com Fundamento na Teoria Effectuation","authors":"Marcus Alexandre Yshikawa Salusse, Tales Andreassi","doi":"10.1590/1982-7849RAC2016150025","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016150025","url":null,"abstract":"Due to the low consolidation of entrepreneurship teaching methodologies supported by consistent theoretical foundations, the objective of this research is to understand how professors teach entrepreneurship using effectuation theory. The research uses the multiple case study methodology - five teaching experiences in four different countries - in order to understand the context and the structure of the courses, the methodologies applied and the perception of professors regarding the teaching-learning experiences. As main results, it emphasizes the practice of the dynamic model of effectuation as the integrating element in all cases, the identification of emerging teaching methodologies and the categorization of teaching methodologies according to the dimensions and behavior associated with the theory. In addition, the study establishes initial relationships between effectuation and entrepreneurial intention and the need for the field to consider the individual´s personal history, such as culture and formal education, to be tested in future research.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"305-327"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016150025","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67231137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-04-01DOI: 10.1590/1982-7849RAC2016150018
Silvio Popadiuk, Diogenes de Souza Bido
This paper presents an empirical relationship among exploration, exploitation, and organizational coordination mechanisms, classified as the centralization of decision-making, formalization, and connectedness. In order to analyze the findings of this survey, we used two techniques: Principal Component Analysis (PCA) and Partial Least Squares Path Modeling (PLS-PM). Our analysis was supported by 249 answers from managers of companies located in Brazil (convenience sampling). Contrary to expectations, centralization and exploitation were negatively associated. Our data supports the research hypothesis that formalization is positively associated with exploitation. Although the relationship between formalization and exploration were significant, the result is contrary to the research hypothesis that we made. The relationships among connectedness and exploitation, and connectedness and exploration were both positive and significant. This relationship means that the more connectedness increases, the higher the likelihood of exploitation and exploration.
{"title":"Exploration, Exploitation, and Organizational Coordination Mechanisms","authors":"Silvio Popadiuk, Diogenes de Souza Bido","doi":"10.1590/1982-7849RAC2016150018","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016150018","url":null,"abstract":"This paper presents an empirical relationship among exploration, exploitation, and organizational coordination mechanisms, classified as the centralization of decision-making, formalization, and connectedness. In order to analyze the findings of this survey, we used two techniques: Principal Component Analysis (PCA) and Partial Least Squares Path Modeling (PLS-PM). Our analysis was supported by 249 answers from managers of companies located in Brazil (convenience sampling). Contrary to expectations, centralization and exploitation were negatively associated. Our data supports the research hypothesis that formalization is positively associated with exploitation. Although the relationship between formalization and exploration were significant, the result is contrary to the research hypothesis that we made. The relationships among connectedness and exploitation, and connectedness and exploration were both positive and significant. This relationship means that the more connectedness increases, the higher the likelihood of exploitation and exploration.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"238-260"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016150018","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67231062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-04-01DOI: 10.1590/1982-7849RAC2016140057
Catarina Cecília Odelius, Rafael Nishino Ono, G. Abbad, P. H. Albuquerque
A scale for measurement of Teamwork Attitudes and Skills (TAS) of research groups (components of competencies) is developed in this study, based on previous research and studies by Odelius and Sena (2009) and Odelius et al. (2011). Data were collected by means of interviews and questionnaires. Interview data were submitted to content analysis, and then used to develop a questionnaire. This questionnaire was submitted to judges for theoretical and semantic validation and was pre-tested. It was then answered by 396 participants of research groups. Factor analysis of ordinal variables revealed four competency factors (openness to human diversity; social skills, cooperation, and responsibility) that represent 55% of total variance explained, with reliability α = 0.96. The results are partially similar to those carried out in other contexts. Directions for further research are indicated at the end of the paper.
基于Odelius and Sena(2009)和Odelius et al.(2011)之前的研究和研究，本研究开发了一个测量研究小组团队合作态度和技能(TAS)的量表(能力的组成部分)。通过访谈和问卷调查的方式收集数据。访谈数据提交内容分析，然后用于开发问卷。该问卷提交给评委进行理论和语义验证，并进行预测试。然后，396名研究小组的参与者回答了这个问题。排序变量的因子分析揭示了四个胜任力因子(对人类多样性的开放性;社会技能、合作和责任)占总方差的55%，信度α = 0.96。结果与在其他情况下进行的部分相似。文章最后指出了进一步研究的方向。
{"title":"Atitudes e Habilidades Sociais para Trabalho em Equipe: Desenvolvimento de uma Escala","authors":"Catarina Cecília Odelius, Rafael Nishino Ono, G. Abbad, P. H. Albuquerque","doi":"10.1590/1982-7849RAC2016140057","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016140057","url":null,"abstract":"A scale for measurement of Teamwork Attitudes and Skills (TAS) of research groups (components of competencies) is developed in this study, based on previous research and studies by Odelius and Sena (2009) and Odelius et al. (2011). Data were collected by means of interviews and questionnaires. Interview data were submitted to content analysis, and then used to develop a questionnaire. This questionnaire was submitted to judges for theoretical and semantic validation and was pre-tested. It was then answered by 396 participants of research groups. Factor analysis of ordinal variables revealed four competency factors (openness to human diversity; social skills, cooperation, and responsibility) that represent 55% of total variance explained, with reliability α = 0.96. The results are partially similar to those carried out in other contexts. Directions for further research are indicated at the end of the paper.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"175-196"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016140057","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67231129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-04-01DOI: 10.1590/1982-7849RAC2016140069
Iara Dantas Cordeiro de Morais, A. Soares
The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers. This paper focuses, then, on the influence of internal marketing on the adoption of a corporate culture oriented to customers; i.e., a marketing orientation. Based on operationalization of the internal marketing concept from Lings and Greenley (2005), we propose a conceptual model for connections between the internal market orientation and market orientation concepts. The results of an empirical study based on a questionnaire applied to 109 Brazilian firms from several economic sectors corroborate the proposed model. The adoption of internal market oriented behavior, particularly the dimensions relative to the dissemination of information and implementation of responses, influences external market orientation and its dimensions (information production, information disclosure and response).
{"title":"Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras","authors":"Iara Dantas Cordeiro de Morais, A. Soares","doi":"10.1590/1982-7849RAC2016140069","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016140069","url":null,"abstract":"The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers. This paper focuses, then, on the influence of internal marketing on the adoption of a corporate culture oriented to customers; i.e., a marketing orientation. Based on operationalization of the internal marketing concept from Lings and Greenley (2005), we propose a conceptual model for connections between the internal market orientation and market orientation concepts. The results of an empirical study based on a questionnaire applied to 109 Brazilian firms from several economic sectors corroborate the proposed model. The adoption of internal market oriented behavior, particularly the dimensions relative to the dissemination of information and implementation of responses, influences external market orientation and its dimensions (information production, information disclosure and response).","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"197-215"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016140069","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-04-01DOI: 10.1590/1982-7849RAC2016150019
Marconi Freitas da Costa, S. Farias
This article aimed to analyze the effect of live music, compared to mechanized music, and the absence of music on consumer behavior in supermarket environments. Two field experiments were conducted in two supermarkets. The results of both studies show empirical evidence that live music, as compared to mechanized music (and the absence of music), is able to influence consumers’ affective aspects, leading them to assess the retail environment more positively, to show more favorable behavioral intentions, such as recommending the company to friends and making positive comments, among others. In addition, live music seems to be more influential on consumer behavior when they are less concentrated on buying activity.
{"title":"Efeitos da Música ao Vivo e Mecanizada em Ambientes de Varejo Supermercadista","authors":"Marconi Freitas da Costa, S. Farias","doi":"10.1590/1982-7849RAC2016150019","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016150019","url":null,"abstract":"This article aimed to analyze the effect of live music, compared to mechanized music, and the absence of music on consumer behavior in supermarket environments. Two field experiments were conducted in two supermarkets. The results of both studies show empirical evidence that live music, as compared to mechanized music (and the absence of music), is able to influence consumers’ affective aspects, leading them to assess the retail environment more positively, to show more favorable behavioral intentions, such as recommending the company to friends and making positive comments, among others. In addition, live music seems to be more influential on consumer behavior when they are less concentrated on buying activity.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"154-174"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016150019","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67231095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-04-01DOI: 10.1590/1982-7849RAC2016140016
D. Reis, Ticiana Braga de Vincenzi, Fabrício Palermo Pupo
Future technologies may affect a company’s business, and prediction of such technologies is an important step in the planning process, especially regarding cutting-edge technology industries. The objective of this paper is to develop a comparative theoretical study on key techniques aimed at predicting future technologies, evaluated according to six criteria: operation costs; required number of people; required time to obtain results; operation complexity, that is, ease of implementing techniques; analysis type (subjective or objective), wherein quantitative techniques are considered more objective; and reliability of results (consistency and replicability). Thus, this study provides parameters to assist companies in selecting the most suitable prospective techniques, according to their needs. The research methodology is qualitative, and the study scope is a descriptive analysis using bibliographic and documentary research as data collection methods. The conclusion is that it is advantageous to use several methods simultaneously, providing higher efficiency and producing better assessments. Finally, it is hoped that this article launches a debate on the assigned criteria for techniques used to predict future technologies.
{"title":"Técnicas de Prospecção: Um Estudo Comparativo","authors":"D. Reis, Ticiana Braga de Vincenzi, Fabrício Palermo Pupo","doi":"10.1590/1982-7849RAC2016140016","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2016140016","url":null,"abstract":"Future technologies may affect a company’s business, and prediction of such technologies is an important step in the planning process, especially regarding cutting-edge technology industries. The objective of this paper is to develop a comparative theoretical study on key techniques aimed at predicting future technologies, evaluated according to six criteria: operation costs; required number of people; required time to obtain results; operation complexity, that is, ease of implementing techniques; analysis type (subjective or objective), wherein quantitative techniques are considered more objective; and reliability of results (consistency and replicability). Thus, this study provides parameters to assist companies in selecting the most suitable prospective techniques, according to their needs. The research methodology is qualitative, and the study scope is a descriptive analysis using bibliographic and documentary research as data collection methods. The conclusion is that it is advantageous to use several methods simultaneously, providing higher efficiency and producing better assessments. Finally, it is hoped that this article launches a debate on the assigned criteria for techniques used to predict future technologies.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"20 1","pages":"135-153"},"PeriodicalIF":0.0,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC2016140016","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67231032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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