Pub Date : 2015-10-05DOI: 10.1590/1982-7849RAC20151754
Luciano Mendes, Ligia Maria Soto Urbina
The objective of this study was to analyze the evolution of Brazilian academic publication regarding the term communities of practice, to identify their growth over time, as well as transformations of the concept and conceptual forms used. To this end, we begin with the emergence of the concept of communities of practice through a general review of the classical texts that address the issue. Next, we detail our methodological approaches, which included bibliometric techniques and contextual analysis. The results show that the classic texts discussed in the theoretical part of this article are commonly referenced (bibliometrics) in Brazilian academic production. Despite this, it is evident that, in terms of dissemination, extension, restriction or limitation of the use of the communities of practice concept, there are conceptual modifications linking this concept more with researchers' purposes and their research than, necessarily, the compatibility of this concept to what is established in the literature on the theme.
{"title":"Análise sobre a Produção Acadêmica Brasileira em Comunidades de Prática","authors":"Luciano Mendes, Ligia Maria Soto Urbina","doi":"10.1590/1982-7849RAC20151754","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151754","url":null,"abstract":"The objective of this study was to analyze the evolution of Brazilian academic publication regarding the term communities of practice, to identify their growth over time, as well as transformations of the concept and conceptual forms used. To this end, we begin with the emergence of the concept of communities of practice through a general review of the classical texts that address the issue. Next, we detail our methodological approaches, which included bibliometric techniques and contextual analysis. The results show that the classic texts discussed in the theoretical part of this article are commonly referenced (bibliometrics) in Brazilian academic production. Despite this, it is evident that, in terms of dissemination, extension, restriction or limitation of the use of the communities of practice concept, there are conceptual modifications linking this concept more with researchers' purposes and their research than, necessarily, the compatibility of this concept to what is established in the literature on the theme.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"305-327"},"PeriodicalIF":0.0,"publicationDate":"2015-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151754","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-01DOI: 10.1590/1982-7849RAC2015150032
Ana Lúcia de Araújo Lima Coelho, C. Godoi, Christiano Coelho
This article aims to demonstrate the discourse analysis on sustainability - the study object - based on visual materials. Sustainability reports published over the past five years (2007–2011) by the studied company were used as discursive sources. We concluded that the company’s discourse on sustainability, from the methodological perspectives of visual material analysis and socio-hermeneutic levels of discourse analysis, is a construction loaded with explicit and implicit interests. The study contributes to exploring the potential of incorporating these materials in the analysis of organizational phenomena and to stimulate the use of this approach as a methodological practice.
{"title":"Análise Sócio-hermenêutica do Discurso da Sustentabilidade a Partir de Materiais Visuais","authors":"Ana Lúcia de Araújo Lima Coelho, C. Godoi, Christiano Coelho","doi":"10.1590/1982-7849RAC2015150032","DOIUrl":"https://doi.org/10.1590/1982-7849RAC2015150032","url":null,"abstract":"This article aims to demonstrate the discourse analysis on sustainability - the study object - based on visual materials. Sustainability reports published over the past five years (2007–2011) by the studied company were used as discursive sources. We concluded that the company’s discourse on sustainability, from the methodological perspectives of visual material analysis and socio-hermeneutic levels of discourse analysis, is a construction loaded with explicit and implicit interests. The study contributes to exploring the potential of incorporating these materials in the analysis of organizational phenomena and to stimulate the use of this approach as a methodological practice.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"649-670"},"PeriodicalIF":0.0,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67229724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-01DOI: 10.1590/1982-7849rac2015150108
Ranniéry Mazzilly Silva de Souza
{"title":"Assédio Moral em Organizações Públicas e a (Re)ação dos Sindicatos. Magnus Luiz Emmendoerfer, Suzana da Rosa Tolfo e Thiago Soares Nunes (Orgs.). Curitiba, PR: Editora CRV, 2015. 276p. ISBN: 978-85-444-0268-9.","authors":"Ranniéry Mazzilly Silva de Souza","doi":"10.1590/1982-7849rac2015150108","DOIUrl":"https://doi.org/10.1590/1982-7849rac2015150108","url":null,"abstract":"","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-01DOI: 10.1590/1982-7849RAC20151510
Marco César Ribeiro Nascimento, Josiane Silva de Oliveira, J. Teixeira, A. Carrieri
This article analyzes how discourses on user profiles of shopping malls in the city of Belo Horizonte evidence two aspects of Brazilian socio-historical context: race relations and spatial segregation in organizational contexts. We discuss race relations in Brazil considering color as a discursive construction and shopping malls as organizations that can be configured as spaces of spatial segregation that constitute symbolically private spaces for certain social groups. We used French-style discourse analysis as a methodological strategy. The body of analysis was constituted by discourses present in the Facebook social network and refers to an image that was published by a news outlet about the city of Belo Horizonte that profiled the city's shopping mall clientele in a series of six photos. The research results evidence the discursive construction of color as a dimension of meaning of social practices and representations of individuals that symbolically demarcate who can circulate, and where, in determined organizational spaces, especially in shopping malls.
{"title":"Com que Cor Eu Vou pro Shopping que Você me Convidou","authors":"Marco César Ribeiro Nascimento, Josiane Silva de Oliveira, J. Teixeira, A. Carrieri","doi":"10.1590/1982-7849RAC20151510","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151510","url":null,"abstract":"This article analyzes how discourses on user profiles of shopping malls in the city of Belo Horizonte evidence two aspects of Brazilian socio-historical context: race relations and spatial segregation in organizational contexts. We discuss race relations in Brazil considering color as a discursive construction and shopping malls as organizations that can be configured as spaces of spatial segregation that constitute symbolically private spaces for certain social groups. We used French-style discourse analysis as a methodological strategy. The body of analysis was constituted by discourses present in the Facebook social network and refers to an image that was published by a news outlet about the city of Belo Horizonte that profiled the city's shopping mall clientele in a series of six photos. The research results evidence the discursive construction of color as a dimension of meaning of social practices and representations of individuals that symbolically demarcate who can circulate, and where, in determined organizational spaces, especially in shopping malls.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"245-268"},"PeriodicalIF":0.0,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151510","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-09-11DOI: 10.1590/1982-7849RAC20151384
Gustavo Abib, Norberto Hoppen
The Strategic Alignment (SA) between Information Technology (IT) and Business remains a priority for managers, according to recently realized studies in several countries. However, as found by a large number of the surveys on this subject, SA does not constitute a priority to companies when planning and implementing IT. Also, consultants often participate in the SA process, particularly to develop and implement IT devices, as much for strategic as operational purposes. The role of these consultants has not been sufficiently analyzed in research on SA. Considering the importance of the consultant’s role in the SA process, our study proposes a discussion of this role as an external agent. Therefore, we analyzed the case of a strategic corporate portal developed in a large transnational company. We adopted participant observation and semi-structured interviews to collect data in this longitudinal case study. The main results we highlight are the complex roles of IT consultants during the AE process, based on their technical and sociopolitical knowledge and especially the need for knowledge sharing. Consultant skills were also necessary to fulfill more effective roles in the AE process.
{"title":"O Papel do Consultor no Processo de Alinhamento Estratégico","authors":"Gustavo Abib, Norberto Hoppen","doi":"10.1590/1982-7849RAC20151384","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151384","url":null,"abstract":"The Strategic Alignment (SA) between Information Technology (IT) and Business remains a priority for managers, according to recently realized studies in several countries. However, as found by a large number of the surveys on this subject, SA does not constitute a priority to companies when planning and implementing IT. Also, consultants often participate in the SA process, particularly to develop and implement IT devices, as much for strategic as operational purposes. The role of these consultants has not been sufficiently analyzed in research on SA. Considering the importance of the consultant’s role in the SA process, our study proposes a discussion of this role as an external agent. Therefore, we analyzed the case of a strategic corporate portal developed in a large transnational company. We adopted participant observation and semi-structured interviews to collect data in this longitudinal case study. The main results we highlight are the complex roles of IT consultants during the AE process, based on their technical and sociopolitical knowledge and especially the need for knowledge sharing. Consultant skills were also necessary to fulfill more effective roles in the AE process.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"584-605"},"PeriodicalIF":0.0,"publicationDate":"2015-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67229884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-09-11DOI: 10.1590/1982-7849RAC20151626
Alex Fernando Borges, Alessandro Gomes Enoque, Jacquelaine Florindo Borges, Lorrana Laila Silva de Almeida
The purpose of this paper consisted of comprehending the particularities of religious entrepreneurship concerning businesses that emerge in a religious context and sell religious products. Based on a theoretical framework that articulates both entrepreneurship and entrepreneurial process definitions, and that establishes relationships between entrepreneurship and religion, 22 businesses that sell products from various religious denominations located in the three largest cities of the Triângulo Mineiro region were studied through qualitative research. The results show the manifestation of a particular type of entrepreneurship, associated with the following categories: the religious entrepreneur, involving the analysis of ideas and individual motivations for business creation; religion as business opportunity, involving the analysis of contextual, religious and business aspects that influence religious entrepreneurship; and the results of those entrepreneurial actions, involving concrete and symbolic effects of religious entrepreneurship.
{"title":"Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade","authors":"Alex Fernando Borges, Alessandro Gomes Enoque, Jacquelaine Florindo Borges, Lorrana Laila Silva de Almeida","doi":"10.1590/1982-7849RAC20151626","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151626","url":null,"abstract":"The purpose of this paper consisted of comprehending the particularities of religious entrepreneurship concerning businesses that emerge in a religious context and sell religious products. Based on a theoretical framework that articulates both entrepreneurship and entrepreneurial process definitions, and that establishes relationships between entrepreneurship and religion, 22 businesses that sell products from various religious denominations located in the three largest cities of the Triângulo Mineiro region were studied through qualitative research. The results show the manifestation of a particular type of entrepreneurship, associated with the following categories: the religious entrepreneur, involving the analysis of ideas and individual motivations for business creation; religion as business opportunity, involving the analysis of contextual, religious and business aspects that influence religious entrepreneurship; and the results of those entrepreneurial actions, involving concrete and symbolic effects of religious entrepreneurship.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"38 1","pages":"565-583"},"PeriodicalIF":0.0,"publicationDate":"2015-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151626","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-09-11DOI: 10.1590/1982-7849RAC20151890
P. Romano, Vinicio de Souza e Almeida
This study investigated the possible effects on the capital markets that occurred before, during and after the merger between Sadia and Perdigao (new BRF) announced on May 19, 2009. Through event study analysis this research reports, analyzes and presents the behavior of abnormal returns in eight selected events in different periods, both for the two companies included in the merger process as well as for their main competitors in the market. The events were divided into six related to the merger and acquisition and two unrelated to the M&A. The most statistically and economically significant results came from the events related to the merger. There were positive and statistically significant abnormal returns for both the acquiring company and the acquired company. Returns for the acquired firm were higher than the returns of the acquiring company. Another result that this study showed was that the merger resulted in higher stock prices for rival firms in all periods analyzed, showing positive and significant abnormal returns. This result is in line with the acquisition probability hypothesis.
{"title":"Análise dos Efeitos em Mercado de Capitais Decorrentes de Fusões: o Caso BRF S.A","authors":"P. Romano, Vinicio de Souza e Almeida","doi":"10.1590/1982-7849RAC20151890","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151890","url":null,"abstract":"This study investigated the possible effects on the capital markets that occurred before, during and after the merger between Sadia and Perdigao (new BRF) announced on May 19, 2009. Through event study analysis this research reports, analyzes and presents the behavior of abnormal returns in eight selected events in different periods, both for the two companies included in the merger process as well as for their main competitors in the market. The events were divided into six related to the merger and acquisition and two unrelated to the M&A. The most statistically and economically significant results came from the events related to the merger. There were positive and statistically significant abnormal returns for both the acquiring company and the acquired company. Returns for the acquired firm were higher than the returns of the acquiring company. Another result that this study showed was that the merger resulted in higher stock prices for rival firms in all periods analyzed, showing positive and significant abnormal returns. This result is in line with the acquisition probability hypothesis.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"606-625"},"PeriodicalIF":0.0,"publicationDate":"2015-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151890","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-09-11DOI: 10.1590/1982-7849RAC20151944
Giuliana Isabella, Lucia Salmonson Guimarães Barros, J. Mazzon
Embarrassment is an emotion that emerges during various purchase and consumption situations. There is a lack of studies comprehensively addressing how consumers behave when they are embarrassed. Therefore, the aim of this paper is to map how consumers behave during purchase process situations that cause embarrassment. To do so, drugstores were selected since they are places where a number of products that can cause embarrassment, such as condoms, pregnancy tests, and day-after pills, can be purchased. In-depth interviews with 30 drugstore sales representatives and 26 consumers were conducted using an empiric investigation strategy. Content analysis resulted in the creation of a conceptual framework and some theoretical propositions. According to the framework, consumers, when feeling embarrassed, decide whether to abandon the purchase (by giving up or asking someone else to make the purchase) or if they face the situation, remain confident, and develop strategies to deal with the situation and finish it as soon as possible. The framework details consumers’ actions.
{"title":"A Influência do Constrangimento do Consumidor no Processo de Compra","authors":"Giuliana Isabella, Lucia Salmonson Guimarães Barros, J. Mazzon","doi":"10.1590/1982-7849RAC20151944","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151944","url":null,"abstract":"Embarrassment is an emotion that emerges during various purchase and consumption situations. There is a lack of studies comprehensively addressing how consumers behave when they are embarrassed. Therefore, the aim of this paper is to map how consumers behave during purchase process situations that cause embarrassment. To do so, drugstores were selected since they are places where a number of products that can cause embarrassment, such as condoms, pregnancy tests, and day-after pills, can be purchased. In-depth interviews with 30 drugstore sales representatives and 26 consumers were conducted using an empiric investigation strategy. Content analysis resulted in the creation of a conceptual framework and some theoretical propositions. According to the framework, consumers, when feeling embarrassed, decide whether to abandon the purchase (by giving up or asking someone else to make the purchase) or if they face the situation, remain confident, and develop strategies to deal with the situation and finish it as soon as possible. The framework details consumers’ actions.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"626-648"},"PeriodicalIF":0.0,"publicationDate":"2015-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151944","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-09-11DOI: 10.1590/1982-7849RAC20151794
Diogo Carneiro Santiago, R. P. Leal
This article analyzes equally-weighted stock portfolios (1/N) focusing on unsophisticated investors with small portfolios. The number of shares included in the 1/N portfolios ranged from 6 to 16 with rebalancing executed only three times a year. The period of analysis included daily and monthly returns between 1998 and 2011. The performance of the 1/N portfolios was compared to stock mutual funds, a global minimum variance portfolio with a 10% limit on positive weights (MVP 10%) and the Ibovespa index. The comparisons employed nonparametric tests, measures of risk-adjusted return and considered transaction costs. The results indicate that the performance of the selected funds is, at best, equivalent to the 1/N portfolios, albeit with a lower standard deviation. There was no significant difference in the median returns of the 1/N portfolios relative to the Ibovespa and MVP 10%. The stock selection criterion according to the ranking by the previous period Sharpe ratio is relevant, but rebalancing may be carried out less than three times a year. The 1/N portfolios are an attractive alternative to stock funds for investors with small stock portfolios even though their transaction costs may exceed 400 basis points per year.
{"title":"Carteiras Igualmente Ponderadas com Poucas Ações e o Pequeno Investidor","authors":"Diogo Carneiro Santiago, R. P. Leal","doi":"10.1590/1982-7849RAC20151794","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151794","url":null,"abstract":"This article analyzes equally-weighted stock portfolios (1/N) focusing on unsophisticated investors with small portfolios. The number of shares included in the 1/N portfolios ranged from 6 to 16 with rebalancing executed only three times a year. The period of analysis included daily and monthly returns between 1998 and 2011. The performance of the 1/N portfolios was compared to stock mutual funds, a global minimum variance portfolio with a 10% limit on positive weights (MVP 10%) and the Ibovespa index. The comparisons employed nonparametric tests, measures of risk-adjusted return and considered transaction costs. The results indicate that the performance of the selected funds is, at best, equivalent to the 1/N portfolios, albeit with a lower standard deviation. There was no significant difference in the median returns of the 1/N portfolios relative to the Ibovespa and MVP 10%. The stock selection criterion according to the ranking by the previous period Sharpe ratio is relevant, but rebalancing may be carried out less than three times a year. The 1/N portfolios are an attractive alternative to stock funds for investors with small stock portfolios even though their transaction costs may exceed 400 basis points per year.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"544-564"},"PeriodicalIF":0.0,"publicationDate":"2015-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-08-14DOI: 10.1590/1982-7849RAC20151740
Renato Hübner Barcelos, Carlos Alberto Vargas Rossi
Marketing researchers often employ bibliometric analysis to assess the importance of scientific production in the field, but few studies have examined its influence outside the discipline itself, particularly in the social sciences with which it maintains an interdisciplinary relationship. This study aimed to fill this knowledge gap by analyzing citations of the eleven leading Marketing journals in the top journals of the closest social sciences – Management, Economy and Finance, Psychology, Sociology and Anthropology – and identifying the articles, journals and subjects which have had more impact in these areas. The subjects were constructed by clustering article keywords, and the results were interpreted by means of network analysis and cross-tabulation. The results show that, although the overall contribution of the discipline is relatively small, certain topics have been objects of interest in each social science. Furthermore, the discipline's contribution is polarized, providing Management with methodology and articles of managerial and strategic natures, while providing other areas mainly with articles in Consumer Behavior. Based on the insights obtained, the scientific status of Marketing production is discussed, as well as the avenues for increasing the relevance of the discipline.
{"title":"A Contribuição da Produção Científica em Marketing para as Ciências Sociais","authors":"Renato Hübner Barcelos, Carlos Alberto Vargas Rossi","doi":"10.1590/1982-7849RAC20151740","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151740","url":null,"abstract":"Marketing researchers often employ bibliometric analysis to assess the importance of scientific production in the field, but few studies have examined its influence outside the discipline itself, particularly in the social sciences with which it maintains an interdisciplinary relationship. This study aimed to fill this knowledge gap by analyzing citations of the eleven leading Marketing journals in the top journals of the closest social sciences – Management, Economy and Finance, Psychology, Sociology and Anthropology – and identifying the articles, journals and subjects which have had more impact in these areas. The subjects were constructed by clustering article keywords, and the results were interpreted by means of network analysis and cross-tabulation. The results show that, although the overall contribution of the discipline is relatively small, certain topics have been objects of interest in each social science. Furthermore, the discipline's contribution is polarized, providing Management with methodology and articles of managerial and strategic natures, while providing other areas mainly with articles in Consumer Behavior. Based on the insights obtained, the scientific status of Marketing production is discussed, as well as the avenues for increasing the relevance of the discipline.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"197-220"},"PeriodicalIF":0.0,"publicationDate":"2015-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151740","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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