Abstract Social media advertising has become one of the most popular and profitable advertising modes in today’s business world. Thereby, many firms have adopted digital marketing strategies to promote their business and to increase customer purchases. This study was conducted to examine how identified influential factors, namely, Informativeness, Entertainment, and Irritability, affect social media advertising value and find the ultimate implication on customer’s purchase intention. An online questionnaire was developed and used as a survey instrument to gather the required information from social media users. Relevant research hypotheses were developed and tested using structured equation modelling to identify targeted relationships. The analysis results indicate a more substantial implication of advertising value on customer purchase intention. It implies customers’ positive perception of the advertisement; nevertheless, irritability generates a negative effect. Though the informative components and entertainment acts of promotion had a positive impact on Advertising Value, a more substantial implication was recognized through customers’ evaluation of the entertainment content of those advertisements. Further, the more significant importance of advertising value on brand image and purchase intention was identified through the analysis. The study contributes by identifying needed actions in advertised content to gain customers’ attention through social media advertisements. Further, the model presented confirms the requirement of an effective social media advertising strategy to gain more significant benefit to the firm by enhancing advertising value. Firms need to express a more profound concern about advertised content and repetition frequency since the irritating perception of customers can weaken the advertising value of social media advertisements.
{"title":"Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising","authors":"E. Karunarathne, Weerasinge Asha Thilini","doi":"10.2478/mdke-2022-0019","DOIUrl":"https://doi.org/10.2478/mdke-2022-0019","url":null,"abstract":"Abstract Social media advertising has become one of the most popular and profitable advertising modes in today’s business world. Thereby, many firms have adopted digital marketing strategies to promote their business and to increase customer purchases. This study was conducted to examine how identified influential factors, namely, Informativeness, Entertainment, and Irritability, affect social media advertising value and find the ultimate implication on customer’s purchase intention. An online questionnaire was developed and used as a survey instrument to gather the required information from social media users. Relevant research hypotheses were developed and tested using structured equation modelling to identify targeted relationships. The analysis results indicate a more substantial implication of advertising value on customer purchase intention. It implies customers’ positive perception of the advertisement; nevertheless, irritability generates a negative effect. Though the informative components and entertainment acts of promotion had a positive impact on Advertising Value, a more substantial implication was recognized through customers’ evaluation of the entertainment content of those advertisements. Further, the more significant importance of advertising value on brand image and purchase intention was identified through the analysis. The study contributes by identifying needed actions in advertised content to gain customers’ attention through social media advertisements. Further, the model presented confirms the requirement of an effective social media advertising strategy to gain more significant benefit to the firm by enhancing advertising value. Firms need to express a more profound concern about advertised content and repetition frequency since the irritating perception of customers can weaken the advertising value of social media advertisements.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"287 - 303"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44675321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The literature that empirically investigates the relationship between intellectual capital management and innovativeness in R&D institutions is scarce. Moreover, no sources have been found to extend the analysis to include the technological orientation as a strategic approach to developing innovative capabilities. This study builds on the theoretical premises of the intellectual capital-based view of the firm and the dynamic capabilities view. The paper addresses a research gap by setting out to study the impact of intellectual capital management on innovativeness in an R&D institute while also considering the relationship with technological orientation. It is proposed that intellectual capital management, through its components of human, structural and relational capital, positively affects innovativeness in an R&D institute. Moreover, it is hypothesised that human capital and innovativeness positively affect innovativeness in an R&D institute. The research employs PLS-SEM analysis on data collected from a sample of N=61 employees of an R&D institute. Data has been acquired using a questionnaire measuring intellectual capital management through human, structural and relational capital components as well as innovativeness and technological orientation. Findings confirm the significant direct effects of structural and relational capital on innovativeness and the positive direct effect of human capital and innovativeness on technological orientation. This research represents an original contribution to the academic literature by bringing new evidence concerning the relationships between intellectual capital management, innovativeness, and technological orientation in an R&D institute in Eastern Europe.
{"title":"Exploring the Effect of Intellectual Capital Management on Innovativeness in a R&D Institute","authors":"E. Dinu","doi":"10.2478/mdke-2022-0015","DOIUrl":"https://doi.org/10.2478/mdke-2022-0015","url":null,"abstract":"Abstract The literature that empirically investigates the relationship between intellectual capital management and innovativeness in R&D institutions is scarce. Moreover, no sources have been found to extend the analysis to include the technological orientation as a strategic approach to developing innovative capabilities. This study builds on the theoretical premises of the intellectual capital-based view of the firm and the dynamic capabilities view. The paper addresses a research gap by setting out to study the impact of intellectual capital management on innovativeness in an R&D institute while also considering the relationship with technological orientation. It is proposed that intellectual capital management, through its components of human, structural and relational capital, positively affects innovativeness in an R&D institute. Moreover, it is hypothesised that human capital and innovativeness positively affect innovativeness in an R&D institute. The research employs PLS-SEM analysis on data collected from a sample of N=61 employees of an R&D institute. Data has been acquired using a questionnaire measuring intellectual capital management through human, structural and relational capital components as well as innovativeness and technological orientation. Findings confirm the significant direct effects of structural and relational capital on innovativeness and the positive direct effect of human capital and innovativeness on technological orientation. This research represents an original contribution to the academic literature by bringing new evidence concerning the relationships between intellectual capital management, innovativeness, and technological orientation in an R&D institute in Eastern Europe.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"225 - 238"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42576848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Technology is changing at an exponential rate. As a result, it does have a disruptive life on society and our lives. It changes our personal lives, socialization, and interaction with people and businesses. Technology has changed and does continue to change the way we work. Along with the four industrial revolutions, many jobs have disappeared, more jobs have been created, and almost every job was transformed by automation. The 4th industrial revolution leading to Industry 4.0 is powered by artificial intelligence, robotics, Internet of things. The Information Technology (IT) industry and IT professionals primarily drive this transformation. While information technology specialists contribute with the technology they build to change their world, technology is transforming the profession responsible for this transformation. The paper looks at how digital transformation impacts the transformation of IT jobs, how government policies and managerial strategies impact the transformation of IT jobs and how employees and organizations are responding with investment in skills development. The research relies on a questionnaire-based survey with 132 Romanian IT professionals, students and computer science professors representing small and large organizations. Seven out of the nine hypotheses were supported by the data, confirming that digital transformation impacts the transformation of jobs, particularly IT jobs, and that this drives the need to build new technical and soft skills.
{"title":"Looking into the Antecedents of the Transformation of IT Jobs. A Country-based Perspective","authors":"Ion Moldoveanu","doi":"10.2478/mdke-2022-0017","DOIUrl":"https://doi.org/10.2478/mdke-2022-0017","url":null,"abstract":"Abstract Technology is changing at an exponential rate. As a result, it does have a disruptive life on society and our lives. It changes our personal lives, socialization, and interaction with people and businesses. Technology has changed and does continue to change the way we work. Along with the four industrial revolutions, many jobs have disappeared, more jobs have been created, and almost every job was transformed by automation. The 4th industrial revolution leading to Industry 4.0 is powered by artificial intelligence, robotics, Internet of things. The Information Technology (IT) industry and IT professionals primarily drive this transformation. While information technology specialists contribute with the technology they build to change their world, technology is transforming the profession responsible for this transformation. The paper looks at how digital transformation impacts the transformation of IT jobs, how government policies and managerial strategies impact the transformation of IT jobs and how employees and organizations are responding with investment in skills development. The research relies on a questionnaire-based survey with 132 Romanian IT professionals, students and computer science professors representing small and large organizations. Seven out of the nine hypotheses were supported by the data, confirming that digital transformation impacts the transformation of jobs, particularly IT jobs, and that this drives the need to build new technical and soft skills.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"251 - 271"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45406396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Modern developments in digitization have completely changed business structures and operating procedures. The core structure of a database can be built using the distributed technology known as blockchain, which combines data blocks and hash chains. Blockchain has been recommended by academics as one of the foundational elements of corporate governance. Though previous studies examined the impact of blockchain on firm numerous extents, few study has investigated the impact of blockchain technology on corporate governance. We examined the effects of blockchain technology on corporate governance of financial institutions in Nigeria. We use multiple regression over 121 responses. Samples were collected using a random sampling method. Results indicates that blockchain technology has positive impact on corporate governance suggesting the removal of agents as intermediaries in corporate governance through code, peers’ connectivity, and collaboration. Our results help managers transform the regulatory, financial, and entire governance structure of financial institutions.
{"title":"The Effects of Blockchain Technology on Corporate Governance: Evidence from Emerging Economy","authors":"Grace Osariemen Eghe-Ikhurhe, Mandella Osei Bonsu-Assibey","doi":"10.2478/mdke-2022-0016","DOIUrl":"https://doi.org/10.2478/mdke-2022-0016","url":null,"abstract":"Abstract Modern developments in digitization have completely changed business structures and operating procedures. The core structure of a database can be built using the distributed technology known as blockchain, which combines data blocks and hash chains. Blockchain has been recommended by academics as one of the foundational elements of corporate governance. Though previous studies examined the impact of blockchain on firm numerous extents, few study has investigated the impact of blockchain technology on corporate governance. We examined the effects of blockchain technology on corporate governance of financial institutions in Nigeria. We use multiple regression over 121 responses. Samples were collected using a random sampling method. Results indicates that blockchain technology has positive impact on corporate governance suggesting the removal of agents as intermediaries in corporate governance through code, peers’ connectivity, and collaboration. Our results help managers transform the regulatory, financial, and entire governance structure of financial institutions.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"239 - 250"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49052083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Economists have been dealing with the issue of using sources of financing in business activities for more than half a century. The search for a suitable combination of equity and debt financing has led to a number of studies and later theories that deal with the issue of capital structure optimization. The authors often focus in their publications on whether the capital structure of the enterprise can be optimized or whether the business activities and the fulfilment of its main objectives are conditioned by the management of financial resources. For this reason, the issue of capital structure is constantly highly topical. The main goal of this research paper is to clarify the basic concepts associated with the question about the capital structure of enterprise. The analysis was preceded by a detailed study of the publications by identifying the most crucial research papers, countries, and authors in the Web of Science database. The term capital structure was a search keyword focused on scientific research papers published in the Web of Science database during 2010–2021. The final search result with all available information was exported and subsequently used to create the bibliometric map itself in the VOS Viewer program. The results of the bibliometric analysis show that the keywords capital structure and determinants are the two most related words using the analysis of citations of common occurrence, and the most crucial international co-author relations arose between the USA and China.
半个多世纪以来，经济学家一直在研究企业活动中融资来源的问题。寻找股权融资和债务融资的合适组合导致了许多研究和后来的理论，这些研究和理论涉及资本结构优化问题。作者在其出版物中经常关注企业的资本结构是否可以优化，或者企业的经营活动及其主要目标的实现是否以财务资源管理为条件。因此，资本结构问题一直是人们高度关注的话题。本文的主要目的是澄清与企业资本结构问题相关的基本概念。在分析之前，通过确定Web of Science数据库中最重要的研究论文、国家和作者，对出版物进行了详细的研究。术语资本结构是2010-2021年期间在Web of Science数据库中发表的科研论文的搜索关键词。最后的搜索结果和所有可用信息被导出，随后用于在VOS Viewer程序中创建文献计量图本身。文献计量分析的结果表明，资本结构和决定因素是两国论文被引频次分析中相关度最高的两个关键词，是中美两国论文国际合著关系最重要的两个关键词。
{"title":"A Systematic Review of Literature and Comprehensive Bibliometric Analysis of Capital Structure Issue","authors":"Dominika Gajdosikova, K. Valaskova","doi":"10.2478/mdke-2022-0014","DOIUrl":"https://doi.org/10.2478/mdke-2022-0014","url":null,"abstract":"Abstract Economists have been dealing with the issue of using sources of financing in business activities for more than half a century. The search for a suitable combination of equity and debt financing has led to a number of studies and later theories that deal with the issue of capital structure optimization. The authors often focus in their publications on whether the capital structure of the enterprise can be optimized or whether the business activities and the fulfilment of its main objectives are conditioned by the management of financial resources. For this reason, the issue of capital structure is constantly highly topical. The main goal of this research paper is to clarify the basic concepts associated with the question about the capital structure of enterprise. The analysis was preceded by a detailed study of the publications by identifying the most crucial research papers, countries, and authors in the Web of Science database. The term capital structure was a search keyword focused on scientific research papers published in the Web of Science database during 2010–2021. The final search result with all available information was exported and subsequently used to create the bibliometric map itself in the VOS Viewer program. The results of the bibliometric analysis show that the keywords capital structure and determinants are the two most related words using the analysis of citations of common occurrence, and the most crucial international co-author relations arose between the USA and China.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"10 1","pages":"210 - 224"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47824056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Background: This study emphasises the role of CSR in strengthening corporate reputation of an organization. CSR has been examined as predictor to corporate reputation, but the underlying mechanism has rarely been investigated. The relationship between corporate social responsibility and organisational performance is investigated empirically in this study. Based on a comprehensive literature study, the conceptual framework predicted role of corporate reputation as a moderator on CSR-organizational performance linkages, may lead to the organization's corporate reputation being built. Objectives: To explore the link between corporate social responsibility and organizational performance from the perspective of employees working in FMCG companies and also association with corporate reputation as a moderator on
{"title":"Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation Performance: Moderating Effect Of Corporate Reputation","authors":"Eti Jain, Anuja Shukla, S. Sharma, Arvind Kumar","doi":"10.57198/2583-4932.1302","DOIUrl":"https://doi.org/10.57198/2583-4932.1302","url":null,"abstract":"Background: This study emphasises the role of CSR in strengthening corporate reputation of an organization. CSR has been examined as predictor to corporate reputation, but the underlying mechanism has rarely been investigated. The relationship between corporate social responsibility and organisational performance is investigated empirically in this study. Based on a comprehensive literature study, the conceptual framework predicted role of corporate reputation as a moderator on CSR-organizational performance linkages, may lead to the organization's corporate reputation being built. Objectives: To explore the link between corporate social responsibility and organizational performance from the perspective of employees working in FMCG companies and also association with corporate reputation as a moderator on","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82624110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cognitive Biases of Trained Finance Professionals in India: An Exploratory Analysis","authors":"Labanya Prakash Jena","doi":"10.57198/2583-4932.1299","DOIUrl":"https://doi.org/10.57198/2583-4932.1299","url":null,"abstract":"","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89263542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online Influencer Marketing – An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement","authors":"Prashant Chaudhary","doi":"10.57198/2583-4932.1296","DOIUrl":"https://doi.org/10.57198/2583-4932.1296","url":null,"abstract":"","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86944237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Work after hours depend on the working conditions of the organization where positive relationship with the organizational commitment and the employee job satisfaction can be seen. Work after hours depend on the working Aim of the study is to recommend a model for the organizational commitment, Job satisfaction and work after hours’ variables for any organization. Vensim 6.4 version and Stella 9.1.4 software packages were used for the analysis. Casual loop analysis was done to identify the interaction of the variables. Model is developed as fully causal loop analysis based on dimensions found in literature and extracted the applicable model. Formalized Casual diagram was mapped as a stock flow Model and simulated the model with previous research studies. Simulation results are matched with the previous literature for the verification of the relationships between the variables. Model validation is done with the direct structure test and sensitivity test. There is a limitation of the study which was that the System Dynamics was not supporting in interpreting the mediation effect of variables.
{"title":"Impact of Work After Hours On Organizational Commitment Level And Job Satisfaction: A System Dynamics Approach","authors":"M. Dilani, Anuja Shukla, Yamini Pandey","doi":"10.57198/2583-4932.1002","DOIUrl":"https://doi.org/10.57198/2583-4932.1002","url":null,"abstract":"Work after hours depend on the working conditions of the organization where positive relationship with the organizational commitment and the employee job satisfaction can be seen. Work after hours depend on the working Aim of the study is to recommend a model for the organizational commitment, Job satisfaction and work after hours’ variables for any organization. Vensim 6.4 version and Stella 9.1.4 software packages were used for the analysis. Casual loop analysis was done to identify the interaction of the variables. Model is developed as fully causal loop analysis based on dimensions found in literature and extracted the applicable model. Formalized Casual diagram was mapped as a stock flow Model and simulated the model with previous research studies. Simulation results are matched with the previous literature for the verification of the relationships between the variables. Model validation is done with the direct structure test and sensitivity test. There is a limitation of the study which was that the System Dynamics was not supporting in interpreting the mediation effect of variables.","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72913624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book Review of Total Quality Management In Education","authors":"S. Mathur","doi":"10.57198/2583-4932.1295","DOIUrl":"https://doi.org/10.57198/2583-4932.1295","url":null,"abstract":"","PeriodicalId":53295,"journal":{"name":"Management Dynamics in the Knowledge Economy","volume":"68 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73692891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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