Siti Azizah Nur Astuti, Dila Charisma, H. Adiantika
The present study is an investigative one which aims at studying the attitude towards PPL program of EFL pre-service teachers. EFL pre-service teacher refers to those who have worked in one profession, such as training or education. PPL activities do not necessarily foster the interest and readiness of students to become teachers. The present study aims to compare the attitude of male and female EFL pre-service teachers towards PPL program. This study employed quantitative approach by using statistical technique as mean, standard deviation, and independent sample t-test. The population in this study amounted to 30 students (8 males and 22 females). The data were collected through the Teacher Attitude Inventory (TAI) developed by Ahluwalia (1971). It is a 90 items on 5 point Likert type scale as strongly agree (SA), agree (A), undecided (U), disagree (D), strongly disagree (SD). After the research data was collected and analyzed, the result showed that compare the attitude of male and female EFL pre-service teachers.
{"title":"EFL Pre-Service Teachers’ Attitude towards PPL Program through Teacher Attitude Inventory","authors":"Siti Azizah Nur Astuti, Dila Charisma, H. Adiantika","doi":"10.32528/issh.v2i1.136","DOIUrl":"https://doi.org/10.32528/issh.v2i1.136","url":null,"abstract":"The present study is an investigative one which aims at studying the attitude towards PPL program of EFL pre-service teachers. EFL pre-service teacher refers to those who have worked in one profession, such as training or education. PPL activities do not necessarily foster the interest and readiness of students to become teachers. The present study aims to compare the attitude of male and female EFL pre-service teachers towards PPL program. This study employed quantitative approach by using statistical technique as mean, standard deviation, and independent sample t-test. The population in this study amounted to 30 students (8 males and 22 females). The data were collected through the Teacher Attitude Inventory (TAI) developed by Ahluwalia (1971). It is a 90 items on 5 point Likert type scale as strongly agree (SA), agree (A), undecided (U), disagree (D), strongly disagree (SD). After the research data was collected and analyzed, the result showed that compare the attitude of male and female EFL pre-service teachers.","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"24 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86548966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to find the motivational dimensions of online learning and the relationship between these dimensions and student performance. Previous studies have studied and found many dimensions of student learning motivation. However, these studies, at least prior to the upcoming era of the covid-19 pandemic, focused on face-to-face learning contexts and not much on online learning contexts. Self Determination Theory (SDT) is used in this study. Data was collected using a questionnaire which was translated from the Motivational Scale based on SDT theory. Confirmatory Factor Analysis was used to analyze the data obtained from the student participants of the English Education Study Program at Universitas Muhammadiyah Jember. The results of this study indicate, first, that there are 3 dimensions or motivational factors for courageous learning: interest, usefulness, and perceived choice. These dimensions explain 69.141% of the measured motivation. Second, overall, these factors were significantly correlated with student performance, but not individually. These results were discussed in the context of SDT.
{"title":"Dimensions of Student Learning Motivation in the Context of Online Learning in the Covid-19 Pandemic Era","authors":"Mochamad Hatip, Nurkamilah Nurkamilah","doi":"10.32528/issh.v2i1.138","DOIUrl":"https://doi.org/10.32528/issh.v2i1.138","url":null,"abstract":"This study aims to find the motivational dimensions of online learning and the relationship between these dimensions and student performance. Previous studies have studied and found many dimensions of student learning motivation. However, these studies, at least prior to the upcoming era of the covid-19 pandemic, focused on face-to-face learning contexts and not much on online learning contexts. Self Determination Theory (SDT) is used in this study. Data was collected using a questionnaire which was translated from the Motivational Scale based on SDT theory. Confirmatory Factor Analysis was used to analyze the data obtained from the student participants of the English Education Study Program at Universitas Muhammadiyah Jember. The results of this study indicate, first, that there are 3 dimensions or motivational factors for courageous learning: interest, usefulness, and perceived choice. These dimensions explain 69.141% of the measured motivation. Second, overall, these factors were significantly correlated with student performance, but not individually. These results were discussed in the context of SDT.","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"4 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87428546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There are various factors affecting an English learner to be able to learn English successfully. These factors may influence one’s learning pace and difficulties. One factor that is often referred to in many studies is the learner’s belief. The diverse beliefs of English learners are often said to be an influential factor to their language achievement. Based on this notion, this paper makes an effort to prove the correlation between the students’ language beliefs and achievement. This study focuses on students of English Language Teaching (ELT) as the participants. The ELT students’ beliefs are concluded from the questionnaire adapted from Horwitz’s Beliefs About Language Learning Inventory (BALLI). Then, using the quantitative research approach, the results from the questionnaires are correlated to the students’ score of English proficiency test using Pearson correlation with SPSS 26. In the end, the result of the study shows positive beliefs by the ELT students. However, its correlation to language proficiency is not significant.
{"title":"ELT Students’ Language Learning Beliefs and the Correlation to English Proficiency","authors":"Sheila Agustina, F. Megawati","doi":"10.32528/issh.v2i1.118","DOIUrl":"https://doi.org/10.32528/issh.v2i1.118","url":null,"abstract":"There are various factors affecting an English learner to be able to learn English successfully. These factors may influence one’s learning pace and difficulties. One factor that is often referred to in many studies is the learner’s belief. The diverse beliefs of English learners are often said to be an influential factor to their language achievement. Based on this notion, this paper makes an effort to prove the correlation between the students’ language beliefs and achievement. This study focuses on students of English Language Teaching (ELT) as the participants. The ELT students’ beliefs are concluded from the questionnaire adapted from Horwitz’s Beliefs About Language Learning Inventory (BALLI). Then, using the quantitative research approach, the results from the questionnaires are correlated to the students’ score of English proficiency test using Pearson correlation with SPSS 26. In the end, the result of the study shows positive beliefs by the ELT students. However, its correlation to language proficiency is not significant.","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"2 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84451070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
English proficiency test is significantly pivotal for tertiary students as they prepare for their after-school work-life experience. In this case, students are obliged to obtain fair knowledge of global issues but also local-based phenomena students may be familiar with on a daily basis. Besides, competency in English contributes to one’s acknowledgement in building a career or pursuing higher education. That is why many educational institutions in Indonesia require students to obtain a school-leaving English proficiency certificate. In regard to this phenomenon, designing English test materials that accommodate students’ needs in accordance with particularly required competencies is prominent. This present study further examines the test specification construction results developed as an initial study of a standardized English proficiency test implemented in a private university in Indonesia. As a part of research and development project research, this current study focuses on developing a prototype product of English test materials including the design of the test book. The product results of this study are elaborated in four stages of test materials covering two skills of English proficiency test.
{"title":"Designing Prototype Product of English Test Book Materials for Indonesian Tertiary Students","authors":"Rohfin Andria Gestanti, Elok Putri Nimasari, Khoiru Nurfitri, Adi Fajaryanto Cobantoro","doi":"10.32528/issh.v2i1.145","DOIUrl":"https://doi.org/10.32528/issh.v2i1.145","url":null,"abstract":"English proficiency test is significantly pivotal for tertiary students as they prepare for their after-school work-life experience. In this case, students are obliged to obtain fair knowledge of global issues but also local-based phenomena students may be familiar with on a daily basis. Besides, competency in English contributes to one’s acknowledgement in building a career or pursuing higher education. That is why many educational institutions in Indonesia require students to obtain a school-leaving English proficiency certificate. In regard to this phenomenon, designing English test materials that accommodate students’ needs in accordance with particularly required competencies is prominent. This present study further examines the test specification construction results developed as an initial study of a standardized English proficiency test implemented in a private university in Indonesia. As a part of research and development project research, this current study focuses on developing a prototype product of English test materials including the design of the test book. The product results of this study are elaborated in four stages of test materials covering two skills of English proficiency test. \u0000 ","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"4 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89748293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sego berkat ‘rice of blessing’ is one of the most common types of delivery rice in Javanese society. Sego berkat can be used for various purposes, especially for salvation. This study aims to describe the philosophical meaning of sego berkat with an anthropological linguistic approach using a contextual design. Sego berkat is a symbol of asking for blessings to God. Data collection refers to the technique of note-taking, participatory observation, and interviews. The results of this study prove that sego berkat has a philosophical meaning that is in accordance with the values of local Javanese wisdom. Sego berkat contains a strong Javanese philosophy. In one sego berkat container consisting of rice, side dishes, vegetables, snacks, etc. contains a message to share sustenance. Sego berkat is a symbol of solidarity between citizens as a manifestation of the values of hastha behavior or the eight noble values held by the Javanese. These values include (1) tepa selira ‘tolerance’, (2) welas asih ‘love for others’, (3) andhap asor ‘humble, not arrogant’, (4) grapyak semanak ‘friendly and sociable’, (5) gotong royong ‘voluntarily cooperated’, (6) guyub rukun ‘harmonious and far from conflict’, (7) ewuh pekewuh ‘feeling shy’, and (8) saling pangerten ‘understanding each other’. Sego berkat to be able to break the deadlock of community communication that is separated by caste differences and social status gaps.
{"title":"The Meaning of Philosophy of Sego Berkat: an Anthropological Linguistics Study","authors":"Ariyati Wulandari, A. Budiman","doi":"10.32528/issh.v2i1.137","DOIUrl":"https://doi.org/10.32528/issh.v2i1.137","url":null,"abstract":"Sego berkat ‘rice of blessing’ is one of the most common types of delivery rice in Javanese society. Sego berkat can be used for various purposes, especially for salvation. This study aims to describe the philosophical meaning of sego berkat with an anthropological linguistic approach using a contextual design. Sego berkat is a symbol of asking for blessings to God. Data collection refers to the technique of note-taking, participatory observation, and interviews. The results of this study prove that sego berkat has a philosophical meaning that is in accordance with the values of local Javanese wisdom. Sego berkat contains a strong Javanese philosophy. In one sego berkat container consisting of rice, side dishes, vegetables, snacks, etc. contains a message to share sustenance. Sego berkat is a symbol of solidarity between citizens as a manifestation of the values of hastha behavior or the eight noble values held by the Javanese. These values include (1) tepa selira ‘tolerance’, (2) welas asih ‘love for others’, (3) andhap asor ‘humble, not arrogant’, (4) grapyak semanak ‘friendly and sociable’, (5) gotong royong ‘voluntarily cooperated’, (6) guyub rukun ‘harmonious and far from conflict’, (7) ewuh pekewuh ‘feeling shy’, and (8) saling pangerten ‘understanding each other’. Sego berkat to be able to break the deadlock of community communication that is separated by caste differences and social status gaps.","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"102 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88121285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is Using Word Wall to Improve Students’ Vocabulary for the 4th Grade at Elementary School. Vocabulary is the main component of the language that must be learned by students to support their four basic English skills which are speaking, listening, reading and writing. Using word wall to learn vocabulary can help students to improve their vocabularies, because it’s fun learning. This research aimed is to help teacher improve students’ vocabulary using word wall for the 4th grade at elementary school. In this research, the researcher used the Class Action Research, and consists of four procedures in each cycle which were planning, action, observation, and reflection. The results showed that the average score of students before using the word wall was 63 which then increased in the first cycle with an average score was 74 with an increase of 17%. Then the second cycle was carried out which showed the average score of students to be 88 with an increase of 21% from the first cycle.
{"title":"Using Word Wall to Improve Students’ Vocabulary for the 4th Grade at Elementary School","authors":"Sulis Hi Majid, N. Akhsan","doi":"10.32528/issh.v2i1.140","DOIUrl":"https://doi.org/10.32528/issh.v2i1.140","url":null,"abstract":"This research is Using Word Wall to Improve Students’ Vocabulary for the 4th Grade at Elementary School. Vocabulary is the main component of the language that must be learned by students to support their four basic English skills which are speaking, listening, reading and writing. Using word wall to learn vocabulary can help students to improve their vocabularies, because it’s fun learning. This research aimed is to help teacher improve students’ vocabulary using word wall for the 4th grade at elementary school. In this research, the researcher used the Class Action Research, and consists of four procedures in each cycle which were planning, action, observation, and reflection. The results showed that the average score of students before using the word wall was 63 which then increased in the first cycle with an average score was 74 with an increase of 17%. Then the second cycle was carried out which showed the average score of students to be 88 with an increase of 21% from the first cycle.","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"38 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86339915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Merdeka Belajar Kampus Merdeka (MBKM) has many activities, one of which is the Kampus Mengajar. This activity directly provides reinforcement to elementary and junior high school students related to strengthening literacy, numeracy, and technology adaptation. Although the Kampus Mengajar activities have run in three waves, the results of literacy strengthening have not been seen in real terms. This paper will examine the effectiveness of the Merdeka Belajar Kampus Merdeka Program policy, especially for Kampus Mengajar activities in elementary schools. This research was conducted in five elementary schools used for the Kampus Mengajar program in Ponorogo Regency using qualitative research methods. The results of the implementation show that student literacy in elementary schools through the Kampus Mengajar program can be carried out well, but cannot run for long, meaning that the strengthening of student literacy will stop along with the completion of the program. Therefore, the suggestions given in this activity are (1) the existence of a policy for the sustainability of the Kampus Mengajar program, (2) the formation of a literacy community in schools, and (3) the need to strengthen literacy activities for teachers in schools
{"title":"Can Literacy Strengthening Policies for Elementary School Students in Kampus Mengajar Programs be Effective?","authors":"Ardhana Januar Mahardhani, H. Cahyono","doi":"10.32528/issh.v2i1.143","DOIUrl":"https://doi.org/10.32528/issh.v2i1.143","url":null,"abstract":"Merdeka Belajar Kampus Merdeka (MBKM) has many activities, one of which is the Kampus Mengajar. This activity directly provides reinforcement to elementary and junior high school students related to strengthening literacy, numeracy, and technology adaptation. Although the Kampus Mengajar activities have run in three waves, the results of literacy strengthening have not been seen in real terms. This paper will examine the effectiveness of the Merdeka Belajar Kampus Merdeka Program policy, especially for Kampus Mengajar activities in elementary schools. This research was conducted in five elementary schools used for the Kampus Mengajar program in Ponorogo Regency using qualitative research methods. The results of the implementation show that student literacy in elementary schools through the Kampus Mengajar program can be carried out well, but cannot run for long, meaning that the strengthening of student literacy will stop along with the completion of the program. Therefore, the suggestions given in this activity are (1) the existence of a policy for the sustainability of the Kampus Mengajar program, (2) the formation of a literacy community in schools, and (3) the need to strengthen literacy activities for teachers in schools","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"13 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74984979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vocabulary is an important part in learning English after grammar and pronunciation. Teachers should help students to improve their vocabulary mastery so that they may communicate effectively. Media is a tool that is used to help teacher in teaching process which has manage and can motivate the student to learning English material. One of the visual learning media in the kind of character figures which may be played by the teacher to interact with students is the paper puppet. This research aims to get to know the improvement of students’ motivation by using paper puppet. This article explains the facts based on young leaners motivation by using paper puppet media. This research is descriptive qualitative. Data were collected through open-ended interviews with young leaners. The result of the implementation, the paper puppet media is able to develop motivation young leaners in English learning also using paper puppet media can be applied by teacher to teaching English learning.
{"title":"The Analysis Of Students’ Motivation by Using Paper Puppet in Vo-cabulary Mastery","authors":"Ansa Eka Putri Kusuma Wardhani, Azwar Abbas","doi":"10.32528/issh.v2i1.131","DOIUrl":"https://doi.org/10.32528/issh.v2i1.131","url":null,"abstract":"Vocabulary is an important part in learning English after grammar and pronunciation. Teachers should help students to improve their vocabulary mastery so that they may communicate effectively. Media is a tool that is used to help teacher in teaching process which has manage and can motivate the student to learning English material. One of the visual learning media in the kind of character figures which may be played by the teacher to interact with students is the paper puppet. This research aims to get to know the improvement of students’ motivation by using paper puppet. This article explains the facts based on young leaners motivation by using paper puppet media. This research is descriptive qualitative. Data were collected through open-ended interviews with young leaners. The result of the implementation, the paper puppet media is able to develop motivation young leaners in English learning also using paper puppet media can be applied by teacher to teaching English learning.","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"10 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76407220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Economic growth in Indonesia cannot be separated from the development of micro-enterprises. One indicator that shows the development of a micro-enterprise is performance. The growth of micro-enterprises in Indonesia, especially in Pasuruan, is very rapid. This study aims to determine the effect of entrepreneurial support (entrepreneurship training, financial support, entrepreneurial marketing and entrepreneurial networking) on the performance of MSMEs in Pasuruan. The sampling technique used in this study was purposive sampling with a total sample of 150 SMEs in the food and beverage sector in Pasuruan. The data analysis technique used in this research is the Structural Equation Model (SEM). Based on the results of the analysis, it is known that the variables that affect the performance of MSMEs in Pasuruan are entrepreneurial networking, entrepreneurial training and financial support. The most influential variable is entrepreneurial networking with a loading factor of 0.556
{"title":"The Influence of Entrepreneurial Supports on Entrepreneurial Performance of MSME in Pasuruan","authors":"V. Fibriyani, M. Mashuri","doi":"10.32528/issh.v1i2.201","DOIUrl":"https://doi.org/10.32528/issh.v1i2.201","url":null,"abstract":"Economic growth in Indonesia cannot be separated from the development of micro-enterprises. One indicator that shows the development of a micro-enterprise is performance. The growth of micro-enterprises in Indonesia, especially in Pasuruan, is very rapid. This study aims to determine the effect of entrepreneurial support (entrepreneurship training, financial support, entrepreneurial marketing and entrepreneurial networking) on the performance of MSMEs in Pasuruan. The sampling technique used in this study was purposive sampling with a total sample of 150 SMEs in the food and beverage sector in Pasuruan. The data analysis technique used in this research is the Structural Equation Model (SEM). Based on the results of the analysis, it is known that the variables that affect the performance of MSMEs in Pasuruan are entrepreneurial networking, entrepreneurial training and financial support. The most influential variable is entrepreneurial networking with a loading factor of 0.556","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"4 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90165435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Alifian Nugraha, Reza Aditya Purnomo, Fernani Nur Hafid, Muhammad Abdul Gofur, Annuru Jati Firdaus
Tourism becomes the one sector that contributes to economy, social and culture. New tourist destinations are not easy to compete with other tours. Therefore, marketing is one of important factors for the success of tourist destinations. This research was conducted at the Jember Mini Zoo, which is a zoo tour that was just opened to the public in May 2021. This study aims to analyze the marketing strategies that was used to increase tourist visits at Jember Mini Zoo. This study uses a qualitative approach by conducting in-depth observations and interviews with informants that comes from the marketing department. The method used to test the data obtained using SWOT analysis. The results of this study are strategies that can be used by Jember Mini Zoo to increase tourist visits as follows: 1. Making Jember Mini Zoo as a quality and valuable tourist spot and also building a corporate image. 2. Improving service quality, maintaining good environmental sustainability, and innovating. 3. Continuously updating rides and other facilities, it is also expanding the scope of marketing area by using direct marketing and digital marketing. 4. Improving the maintenance of existing rides and accelerating the process of making rides, so they don’t lose out to competitors.
旅游业成为对经济、社会和文化做出贡献的一个部门。新的旅游目的地不容易与其他旅游目的地竞争。因此，市场营销是旅游目的地成功的重要因素之一。这项研究是在Jember迷你动物园进行的，这是一个于2021年5月刚刚向公众开放的动物园之旅。本研究旨在分析Jember Mini Zoo增加游客访问量的营销策略。本研究采用定性方法，通过对来自营销部门的线人进行深入观察和访谈。检验所用的方法是利用SWOT分析得到的数据。本文的研究结果为Jember Mini Zoo增加游客访问量提供了以下策略:将Jember迷你动物园打造成优质、有价值的旅游景点，树立企业形象。2. 提高服务质量，保持良好的环境可持续性和创新。3.不断更新游乐设施和其他设施，并通过直接营销和数字营销扩大营销范围。4. 改善现有游乐设施的维护，加快制作游乐设施的过程，这样他们就不会输给竞争对手。
{"title":"Analysis of Marketing Strategy in Increasing the Tourist Vis","authors":"Alifian Nugraha, Reza Aditya Purnomo, Fernani Nur Hafid, Muhammad Abdul Gofur, Annuru Jati Firdaus","doi":"10.32528/issh.v1i2.175","DOIUrl":"https://doi.org/10.32528/issh.v1i2.175","url":null,"abstract":"Tourism becomes the one sector that contributes to economy, social and culture. New tourist destinations are not easy to compete with other tours. Therefore, marketing is one of important factors for the success of tourist destinations. This research was conducted at the Jember Mini Zoo, which is a zoo tour that was just opened to the public in May 2021. This study aims to analyze the marketing strategies that was used to increase tourist visits at Jember Mini Zoo. This study uses a qualitative approach by conducting in-depth observations and interviews with informants that comes from the marketing department. The method used to test the data obtained using SWOT analysis. The results of this study are strategies that can be used by Jember Mini Zoo to increase tourist visits as follows: 1. Making Jember Mini Zoo as a quality and valuable tourist spot and also building a corporate image. 2. Improving service quality, maintaining good environmental sustainability, and innovating. 3. Continuously updating rides and other facilities, it is also expanding the scope of marketing area by using direct marketing and digital marketing. 4. Improving the maintenance of existing rides and accelerating the process of making rides, so they don’t lose out to competitors.","PeriodicalId":53795,"journal":{"name":"Agathos-An International Review of the Humanities and Social Sciences","volume":"371 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80479573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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