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Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust 咖啡店品牌体验对忠诚度的影响——品牌爱与品牌信任的作用
IF 0.7 Q4 BUSINESS Pub Date : 2022-10-06 DOI: 10.22146/gamaijb.63218
Raden Bernard Eka Hutomo Putra Maduretno, M. Junaedi
Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business. An understanding customers' emotional and rational dimensions regarding brand performance is required to collect information to develop a great brand management strategy. Therefore, this study examines mediating roles of both brand love and brand trust in relation to the dimensions of brand experience (sensory, affective, intellectual, and behavioral) and brand loyalty in the coffee shop business context. A total of 225 valid questionnaires were collected from Generation Z (Gen Z) and Y (Gen Y) coffee consumers in Yogyakarta, Indonesia. The Partial Least Squares Structural Equation Modeling (PLS-SEM) was selected as an analytical method to evaluate the research results. The results show that affective, intellectual, and behavioral experiences directly influence brand love and brand trust, while the sensory experience only affects brand love. Furthermore, brand love and brand trust are proven to have a direct influence on brand loyalty. Subsequently, brand love successfully mediates the effect of each dimension of brand experience on brand loyalty. In contrast, brand trust is not successful in mediating the effect of sensory experience on brand loyalty. The results also clearly show that none of the model coefficient paths are significantly moderated by generation due to the small age gap. Finally, the findings suggest what all factors that could enhance brand loyalty to achieve competitive advantages and develop marketing strategies are. Limitations and further research are also discussed.
忠诚是一个特定品牌与客户保持良好关系并确保其持续长期业务的重要资产。了解消费者对品牌绩效的情感和理性维度是收集信息以制定伟大的品牌管理战略所必需的。因此,本研究考察了品牌爱和品牌信任在咖啡店经营情境下品牌体验(感官、情感、智力和行为)和品牌忠诚维度上的中介作用。从印度尼西亚日惹的Z世代(Gen Z)和Y世代(Gen Y)咖啡消费者中收集了225份有效问卷。选择偏最小二乘结构方程模型(PLS-SEM)作为分析方法对研究结果进行评价。结果表明,情感体验、智力体验和行为体验直接影响品牌爱和品牌信任,而感官体验只影响品牌爱。此外,品牌爱和品牌信任对品牌忠诚度有直接影响。随后,品牌爱成功中介了品牌体验各维度对品牌忠诚的影响。而品牌信任在感官体验对品牌忠诚的中介作用并不成功。结果还清楚地表明,由于年龄差距小,所有模型系数路径都不受代际的显著调节。最后,研究结果提出了提高品牌忠诚度以获得竞争优势和制定营销策略的所有因素是什么。并讨论了局限性和进一步的研究。
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引用次数: 2
The Roles of Organizational Politics and Procedural Fairness in the Relationship between Performance Evaluation Systems and Budget Gaming Behavior 组织政治和程序公平在绩效评估体系与预算博弈行为关系中的作用
IF 0.7 Q4 BUSINESS Pub Date : 2022-10-06 DOI: 10.22146/gamaijb.46605
SeTin SeTin, Roy Sembel, Y. Sudibyo, A. Purwanti
This study investigates the relationship between performance evaluation systems and budget gaming behavior. Specifically, it examines the mediating role of organizational politics and procedural fairness. Data collection was conducted by a questionnaire survey of managers of go-public manufacturing companies in Indonesia. Based on a sample of 128 responses, the partial least squares results indicate that general political behavior, the politics of pay and promotion policies, and procedural fairness significantly mediate the non-financial measures and budget gaming relationship. In contrast, the results indicate that the mediating effects of organizational politics and procedural fairness on the relationship between relative performance measures and budget gaming behavior are generally insignificant. This study supports the goal setting theory and the organizational justice theory, and contributes to the management control system literature by recognizing the importance of performance evaluation systems, the importance of understanding political behavior and the perception of fairness to overcome budget gaming behavior. This study provides assurance that organizations can reduce budget gaming behavior through using non-financial measures or incentives.
本研究探讨绩效评估系统与预算博弈行为之间的关系。具体而言,它考察了组织政治和程序公平的中介作用。数据收集是通过对印度尼西亚上市制造公司经理的问卷调查进行的。基于128个回答的样本,偏最小二乘结果表明,一般政治行为、薪酬和晋升政策的政治性以及程序公平性显著中介了非财务措施和预算博弈关系。相反,研究结果表明,组织政治和程序公平对相对绩效指标与预算博弈行为之间关系的中介作用通常不显著。本研究支持目标设定理论和组织公平理论,并通过认识绩效评估系统的重要性、理解政治行为的重要性以及克服预算博弈行为的公平感,为管理控制系统文献做出贡献。这项研究保证了组织可以通过使用非财务措施或激励措施来减少预算博弈行为。
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引用次数: 0
Empowering Leadership in Creativity and Work-Effort: An Elucidation through the Psychological Empowerment and Self- Leadership of the Millennials Generation 授权领导的创造力和工作努力:通过心理授权和自我领导的阐释千禧一代
IF 0.7 Q4 BUSINESS Pub Date : 2022-10-06 DOI: 10.22146/gamaijb.61306
Muhammad Ikhsan Alif, Tur Nastiti
The purpose of this article is to elucidate the relations of empowering leadership on creativity and work-effort by using psychological empowerment and self-leadership. This elucidation contributes to fill the void in empirical studies by simultaneously examining the dynamics of relations among empowering leadership, creativity, work-effort, psychological empowerment, and self-leadership. The social exchange theory is applied to theoretically explain the psychological mechanisms among the constructs. As millennials are categorized as a creative generation, this study focuses on discussing the factors influencing their creativity and work-effort, with a specific notion of empowerment. This study is based on survey data (n = 113) of millennial generation employees working in digital start-up creative industries in Indonesia. Partial least squares structural equation modeling (PLS-SEM) is used to estimate the model. Results of the study find that empowering leadership influences employee creativity and work-effort either directly or indirectly through psychological empowerment and self-leadership. More specifically, the psychological empowerment of employees partially mediates the influence of empowering leadership on employee creativity and employee work-effort. Employee self-leadership also partially mediates the effect of empowering leadership on psychological empowerment, creativity, and employee work-effort. This study implies the practical and theoretical application of empowering leadership in the creativity context of the millennial generation.
本文的目的是通过心理授权和自我领导来阐明授权领导对创造力和工作努力的关系。这一解释填补了实证研究的空白,同时考察了授权领导、创造力、工作努力、心理授权和自我领导之间的动态关系。运用社会交换理论对构念之间的心理机制进行了理论解释。由于千禧一代被归类为创造性的一代,因此本研究侧重于讨论影响他们创造力和工作努力的因素,并提出了赋权的具体概念。本研究基于对印度尼西亚数字创业创意产业的千禧一代员工的调查数据(n = 113)。采用偏最小二乘结构方程模型(PLS-SEM)对模型进行估计。研究结果发现,授权领导通过心理授权和自我领导直接或间接地影响员工的创造力和工作努力。更具体地说,员工的心理授权部分中介了授权领导对员工创造力和员工工作努力的影响。员工自我领导在授权领导对心理授权、创造力和员工工作努力的影响中也有部分中介作用。本研究暗示了授权领导在千禧一代创造力背景下的实践和理论应用。
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引用次数: 1
Insiders, Outsiders and Performance of Vietnamese Firms 内部人、外部人与越南企业绩效
IF 0.7 Q4 BUSINESS Pub Date : 2022-10-06 DOI: 10.22146/gamaijb.65194
Richard D. Beason, T. T. Tran, Dong Phuong Dao, Hồng Minh Nguyễn
The consensus in the finance literature is that a large proportion of inside ownership (defined as greater than 5% share ownership by non-institutional holders, managerial holdings, founding family holdings, cross-shareholdings by affiliated firms and ownership by creditors) tends to be associated with more unsatisfactory performance (as measured by ROE or ROA) when compared to firms with lower inside ownership, all else equal. However, this need not be the case if insiders act as monitors of the firm and have the same interest in returns as outsiders.  Ownership structure and firm level financial performance have not been widely studied in Vietnam.  Using data from 729 listed firms in Vietnam for 2018, we test the hypothesis that greater insider ownership has a negative impact on firm performance. We found that Vietnam's insiders play a monitoring role, exercising their relative power to ensure the firm's profitable functioning. These findings are inconsistent with research on Japanese groupings, as well as other findings. The Vietnamese stock market does not appear to be negatively affected by insider influence; indeed, insiders appear to act as positive monitors. 
金融文献中的共识是,与业绩较低的公司相比,很大一部分内部所有权(定义为非机构股东持股5%以上、管理层持股、创始家族持股、附属公司交叉持股和债权人持股)往往与更不令人满意的业绩(以ROE或ROA衡量)有关内部所有权,一切平等。然而,如果内部人士充当公司的监督人,并与外部人士对回报有同样的兴趣,那么情况就不必如此。股权结构和企业层面的财务绩效在越南尚未得到广泛研究。利用2018年来自越南729家上市公司的数据,我们检验了内部人持股增加对公司业绩产生负面影响的假设。我们发现,越南内部人士发挥着监督作用,行使他们的相对权力来确保公司的盈利运作。这些发现与对日本群体的研究以及其他发现不一致。越南股市似乎没有受到内部影响的负面影响;事实上,内部人士似乎是积极的监督者。
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引用次数: 0
Panic Purchasing: Food Hoarding in a City under Lockdown during the COVID-19 Pandemic 恐慌性采购:新冠肺炎大流行期间被封锁城市的食品囤积
IF 0.7 Q4 BUSINESS Pub Date : 2022-10-06 DOI: 10.22146/gamaijb.70065
N. Nguyen, Cuong Quoc Nguyen, Phat Tan Khuu, Kha Dao Huy Nguyen
This research aimed to investigate the determinants of panic purchasing to hoard food in Ho Chi Minh City during the lockdown caused by the COVID-19 pandemic. Pragmatism and the deduction approach were used for the research. During the lockdown period in Ho Chi Minh City, the purposive sampling technique was the first method used to reach the population that needed to be measured. Then, simple sampling was the second technique to collect data in the city in July and August 2021. Data were collected from 584 participants—higher than the required minimum sample size—who fulfilled the essential criteria to be included in the sample’s population. Multi-quantitative methods, including descriptive statistics, reliability tests for items, exploratory factor analysis, and linear regression analysis, were used to analyze the data obtained. The main findings are that perceived scarcity, susceptibility, severity, cues to action, and self-efficacy impacted panic purchasing to hoard foods. The results of this study are compared to the literature review in order to discuss panic buying behaviour, and recommendations are offered to policymakers and researchers in the future.
这项研究旨在调查在新冠肺炎大流行导致的封锁期间,胡志明市恐慌性购买囤积食物的决定因素。研究采用实用主义和演绎法。在胡志明市封锁期间,有目的的采样技术是第一种用于接触需要测量的人群的方法。然后,简单采样是2021年7月和8月在该市收集数据的第二种技术。数据是从584名参与者中收集的,高于要求的最小样本量,他们符合纳入样本群体的基本标准。采用描述性统计、项目可靠性检验、探索性因素分析和线性回归分析等多种定量方法对所获得的数据进行分析。主要发现是,感知的稀缺性、易感性、严重性、行动线索和自我效能感影响了囤积食品的恐慌性购买。将这项研究的结果与文献综述进行比较,以讨论恐慌性购买行为,并为未来的决策者和研究人员提供建议。
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引用次数: 2
The Effect of Resource Complementarity on a Company's Performance Post-Merger and Acquisition in the Southeast Asia Region: The Moderating Role of the Merger and Acquisition Experience 东南亚地区资源互补性对公司并购后绩效的影响:并购经验的调节作用
IF 0.7 Q4 BUSINESS Pub Date : 2022-06-02 DOI: 10.22146/gamaijb.61073
Joni Prayogi
This study examines the effect of resource complementarity on a post-merger and acquisition company's performance, moderated by the bidder's merger and acquisition experience. Resource complementarity is an important aspect that needs to be considered when carrying out mergers and acquisitions (M&A). This study uses a purposive sampling method, which has specific criteria for selecting the sample, while the dataset is cross-sectional. Tests have been conducted on 97 non-financial companies that carried out M&A in Southeast Asia between 2007 to 2017, and their post-M&A performance has been examined. This research’s methodology utilizes a quantitative approach and explanatory variables. The results indicate that resource complementarity has a significant effect on the performance of post-M&A companies. In other words, resource complementarity has a positive and significant effect on changes in the performance of companies after their M&A. The moderation test shows exciting findings, namely, for companies with little experience, the effect of resource complementarity on post-M&A performance is more substantial. This study has practical recommendations for decision-makers. When conducting their M&A, organizations should select targets with complementary resources and not depend on prior experience, since it is not necessarily applicable to the present circumstances. Furthermore, as they integrate feedback systems to relate earlier experiences, the acquisition experience will have a more robust learning impact.
本研究探讨资源互补性对并购后公司绩效的影响,并受并购方并购经验的调节。资源互补性是企业进行并购时需要考虑的一个重要方面。本研究采用目的性抽样方法,对样本的选择有特定的标准,而数据集是横断面的。本文对2007年至2017年在东南亚进行并购的97家非金融企业进行了测试,并对其并购后的绩效进行了检验。本研究的方法采用定量方法和解释变量。研究结果表明,资源互补性对并购后企业的绩效有显著影响。也就是说,资源互补性对企业并购后的绩效变化具有显著的正向影响。适度性检验显示了令人兴奋的结果,即对于经验较少的公司,资源互补性对并购后绩效的影响更为显著。本研究对决策者有实用的建议。在进行并购时,组织应该选择具有互补资源的目标,而不是依赖于以往的经验,因为它不一定适用于当前的情况。此外,当他们将反馈系统与早期经验联系起来时,习得经验将对学习产生更强大的影响。
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引用次数: 0
Defining Event Marketing as Engagement-Driven Marketing Communication 将活动营销定义为参与驱动的营销传播
IF 0.7 Q4 BUSINESS Pub Date : 2022-06-02 DOI: 10.22146/gamaijb.63788
R. Setiawan, Dermawan Wibisono, M. S. Purwanegara
Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty or the purchase intention beyond the entertainment value. In addition, event marketing now focuses on gaining purchase and visit intentions. When a company focuses on engagement, it causes an increased usage desire and longer customer lifetime value. However, as a consequence of such communications, research into the engagement effect of an event has been lacking. This study clarifies the literature review to better understand it. This study reviews 40 relevant scholarly publications from the Scopus database to build a novel concept of engagement-driven event marketing. This article narrows the search using event marketing characteristics. Previous research has found six event types: sports, festivals, concerts, special events, trade shows, and meetings. Five factors influence the attendees: purchase intention, visit intentions, word-of-mouth, brand loyalty, and brand equity . This paper presents a new event marketing model based on Nufer (2015) and Żyminkowska (2019). Attendee engagement is defined by the relationship among the event’s content, the event’s involvement, the event-brand image congruency, and the attendee’s experience of the event’s content. There are also suggested theoretical and managerial considerations.
几十年来,活动营销一直是企业流行的营销策略之一。该方法是体验式的,旨在不仅改变参与者的感知,还改变他们的行为。尽管如此,一些活动未能在娱乐价值之外建立忠诚度或购买意愿。此外,活动营销现在侧重于获得购买和参观意向。当一家公司专注于参与度时,它会增加使用欲望,延长客户的终身价值。然而,由于这种沟通,缺乏对事件参与效果的研究。本研究对文献综述进行了澄清,以更好地理解它。本研究回顾了Scopus数据库中的40篇相关学术出版物,以构建参与驱动的事件营销的新概念。本文使用事件营销特征缩小搜索范围。先前的研究发现了六种活动类型:体育、节日、音乐会、特别活动、贸易展和会议。五个因素影响与会者:购买意愿、访问意愿、口碑、品牌忠诚度和品牌资产。本文基于Nufer(2015)和Żyminkowska(2019)提出了一种新的活动营销模型。与会者参与度由活动内容、活动参与度、活动品牌形象一致性和与会者对活动内容的体验之间的关系来定义。还提出了一些理论和管理方面的考虑。
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引用次数: 3
Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia 社交媒体上的观众行为:印度尼西亚一部电影预告片的病毒式营销
IF 0.7 Q4 BUSINESS Pub Date : 2022-06-02 DOI: 10.22146/gamaijb.49987
Nur Afifah, Ilzar Daud, Morella Mulyadina
A trailer is a brief description of a film and provides a 1 to 3 minute cinematic experience that displays images from the film to influence consumer behavior. This research was conducted to propose a conceptual model regarding affective, cognitive, and environmental responses to viral marketing, which are moderated by audience behavior, for the movie trailer of “Spiderman: Far from Home.” The film was released in July 2019 by Marvel Cinematic Universe (MCU). This study adopted the wheel of consumer analysis to bridge the research gap. An online survey was forwarded to 200 respondents using structured questionnaires through social media sites, such as Line, WhatsApp, Facebook, and e-mail. The data were then analyzed using structural equation modeling (SEM). The results showed that the audience’s affective, cognitive, and environmental responses significantly influenced viral marketing. The results further indicated that the audience’s behavior was not a moderating variable, as the significance level was less than 0.05. The results can contribute to determining social media marketing strategies for promoting film trailers that are beneficial for companies, especially in Indonesia. Therefore, the companies can grow and become more competitive in the film industry. Although this study discusses viral marketing in the film industry, the results can also contribute to other industries, in order to increase the popularity of their products.
预告片是对电影的简短描述,提供1到3分钟的电影体验,展示电影中的图像,以影响消费者的行为。本研究旨在针对电影《蜘蛛侠:英雄远征》的预告片,提出一个关于病毒式营销的情感、认知和环境反应的概念模型,这些反应受到观众行为的调节。这部电影于2019年7月由漫威电影宇宙(MCU)发行。本研究采用消费者分析的车轮来弥补研究的空白。一份在线调查通过Line、WhatsApp、Facebook和电子邮件等社交媒体网站,以结构化问卷的形式转发给200名受访者。然后使用结构方程模型(SEM)对数据进行分析。结果表明,受众的情感反应、认知反应和环境反应对病毒式营销有显著影响。结果进一步表明,观众的行为不是一个调节变量,显著性水平小于0.05。研究结果有助于确定对公司有利的电影预告片的社交媒体营销策略,尤其是在印度尼西亚。因此,这些公司可以在电影行业中成长并变得更具竞争力。虽然本研究讨论的是电影行业的病毒式营销,但其结果也可以为其他行业做出贡献,以提高其产品的知名度。
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引用次数: 4
The Influence of Entrepreneurial Ecosystems on Entrepreneurs' Perceptions and Business Success 创业生态系统对企业家认知和企业成功的影响
IF 0.7 Q4 BUSINESS Pub Date : 2022-06-02 DOI: 10.22146/gamaijb.67416
K. Mai, Van Thanh Nguyen
Entrepreneurship continues to grow and receives a great deal of interest from business researchers and practitioners for its importance in the modern economy. This study aims to contribute to the body of knowledge that the entrepreneurial ecosystem correlates with founders' perceptions and startup success. Data were gathered from surveys of 200 founders or CEOs of SMEs and startups in Tay Ninh City (Vietnam), who have operated their own companies for at least five years. The primary data analysis was performed using the partial least squares (PLS) technique. Five out of six ecosystem factors significantly affect entrepreneurs' perceptions and startups’ success, based on the results of the empirical data. Besides, the founders' perceptions also positively affect the success of a startup. The implications show the need to enhance entrepreneurship in a nation.
企业家精神持续发展,并因其在现代经济中的重要性而受到商业研究人员和从业者的极大兴趣。本研究旨在为创业生态系统与创始人的认知和创业成功相关的知识体系做出贡献。数据来自对越南泰宁市200名中小企业和初创企业创始人或首席执行官的调查,他们经营自己的公司至少五年。主要数据分析是使用偏最小二乘(PLS)技术进行的。根据实证数据的结果,六分之五的生态系统因素会显著影响企业家的认知和创业公司的成功。此外,创业者的认知也会对创业公司的成功产生积极影响。这些影响表明,一个国家需要加强创业精神。
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引用次数: 0
The Impact Of Thin Trading Adjustments On Exchange Rate Exposure 薄交易调整对汇率敞口的影响
IF 0.7 Q4 BUSINESS Pub Date : 2022-06-02 DOI: 10.22146/gamaijb.36806
Jaratin Lily, Imbarine Bujang, A. Karia
This study investigates the multiple exchange rate exposure of large non-financial firms in Asia and emerging countries using the unadjusted and adjusted two-factor exchange rate exposure model. The autoregressive-distributed lag (ARDL) method was applied to investigate the existence of exchange rate exposure. The Dimson-Fowler-Rorke (DFR) adjustment method was applied to adjust the ordinary least squares (OLS) market risk estimator for the thin trading phenomenon. The study’s findings indicate that exchange rate exposure does affect firm value. Incorporating the DFR market beta in the exchange rate exposure model indicates two important findings. Firstly, there is a significant increase in the number of firms exposed to exchange rate movements, especially in Indonesia, Thailand, Sri Lanka, and Vietnam. Secondly, there are more firms that will be exposed to multi bilateral exchange rate exposure across the sample countries. The findings imply that market characteristics such as thin trading could be an alternative explanation of the exchange rate exposure puzzle. Furthermore, future research should include asymmetric analysis as an alternative explanation for exchange rate exposure.
本研究采用未调整和调整的双因素汇率风险敞口模型,对亚洲和新兴国家大型非金融企业的多重汇率风险敞口进行了研究。采用自回归分布滞后(ARDL)方法研究汇率暴露的存在性。采用Dimson-Fowler-Rorke (DFR)调整方法对普通最小二乘(OLS)市场风险估计量进行了调整。研究结果表明,汇率风险确实会影响企业价值。在汇率风险模型中纳入DFR市场贝塔表明了两个重要的发现。首先,受汇率变动影响的公司数量显著增加,尤其是在印度尼西亚、泰国、斯里兰卡和越南。其次,在样本国家中,有更多的公司将面临多边双边汇率风险。研究结果表明,交易清淡等市场特征可能是汇率敞口之谜的另一种解释。此外,未来的研究应包括不对称分析作为汇率风险的另一种解释。
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引用次数: 0
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Gadjah Mada international journal of business
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