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An Experimental Study of the Impact of Greenwashing on Attitudes toward Fossil Fuel Corporations’ Sustainability Initiatives 洗绿对化石燃料公司可持续发展倡议态度影响的实验研究
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-25 DOI: 10.1080/17524032.2023.2215959
Ronald S. Friedman, Dylan S. Campbell
ABSTRACT In recent years, fossil fuel companies have released TV advertisements publicizing their efforts to address climate change, efforts that have been branded “greenwashing”. We conducted an experiment testing whether such ads actually cause individuals to develop more favorable attitudes regarding these corporations’ environmental behavior. Our results showed that a single exposure to two 30-second greenwashing ads was indeed sufficient to bolster individuals’ opinions regarding the efforts and progress of fossil fuel corporations in transitioning to renewable energy. In addition, we found that when individuals were presented with data revealing the true extent of these companies’ investments in renewables, this diminished, but did not fully reverse, the effects of the ads on their attitudes. The findings suggest that greenwashing ads may readily sway individuals to adopt more positive attitudes toward fossil fuel companies’ environmental behavior than might be warranted and do so in a manner that may be difficult to counteract.
近年来,化石燃料公司纷纷发布电视广告,宣传他们为应对气候变化所做的努力,这些努力被贴上了“洗绿”的标签。我们进行了一项实验,测试这些广告是否真的会使个人对这些公司的环境行为产生更有利的态度。我们的研究结果表明,单次暴露在两个30秒的绿色清洗广告中,确实足以支持个人对化石燃料公司向可再生能源转型的努力和进展的看法。此外,我们发现,当个人看到揭示这些公司在可再生能源方面投资的真实程度的数据时,广告对他们态度的影响减弱了,但没有完全逆转。研究结果表明,洗绿广告可能很容易影响个人对化石燃料公司的环保行为采取更积极的态度,而这种态度可能很难抵消。
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引用次数: 1
Tracing the Emergent Field of Digital Environmental and Climate Activism Research: A Mixed-Methods Systematic Literature Review 追踪数字环境和气候行动主义研究的新兴领域:一个混合方法的系统文献综述
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-23 DOI: 10.1080/17524032.2023.2212137
Zozan Baran, Daniela Stoltenberg
ABSTRACT Following Fridays for Future’s transnational mobilization, research into digital environmental and climate activism has rapidly grown. We contribute to the solidification of this emerging field through a mixed-methods systematic literature review. We quantitatively analyze 138 peer-reviewed articles regarding their theories, methodologies, and empirical focus. To identify research trajectories and emerging fields of interest, we add an in-depth qualitative analysis of influential publications. Research interest has grown rapidly and shifted from various areas of environmental grievance towards climate change as the primary focus. The field is driven by theories of framing, connective action, and (in)visibility. It is methodologically diverse, but geographically biased towards the West. Popular approaches include ethnographic case studies and Twitter studies, while other platforms receive limited attention. We diagnose a need for more comparative and relational approaches going beyond individual cases, countries, and platforms.
继“未来星期五”的跨国动员活动之后,对数字环境和气候行动主义的研究迅速发展。我们通过混合方法的系统文献综述,为这一新兴领域的固化做出了贡献。我们定量分析了138篇同行评议文章的理论、方法和实证重点。为了确定研究轨迹和新兴兴趣领域,我们对有影响力的出版物进行了深入的定性分析。研究兴趣迅速增长,并从环境不满的各个领域转向气候变化作为主要焦点。这个领域是由框架理论、关联行为理论和可见性理论驱动的。它在方法论上是多样化的,但在地理上偏向西方。流行的方法包括人种学案例研究和Twitter研究,而其他平台受到的关注有限。我们认为有必要采取超越个案、国家和平台的更具比较性和关联性的方法。
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引用次数: 0
Communicating Agriculture AI Technologies: How American Agricultural Producers’ Perception of Trustworthiness, Risk Perception, and Emotion Affect Their Likelihood of Adopting Artificial Intelligence in Food Systems 传播农业人工智能技术:美国农业生产者对可信度、风险感知和情绪的看法如何影响他们在食品系统中采用人工智能的可能性
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-19 DOI: 10.1080/17524032.2023.2211746
Kaiping Chen, Ashley Cate, Hannah Cheren
ABSTRACT The recent decade has witnessed a rise in novel agriculture AI technologies in the USA to improve productivity and sustainability in food systems. However, there lacks scholarship that investigates how agricultural producers, one of the most important stakeholders in this technological development, perceive the risks of and their trustworthiness in these emerging technologies. We addressed this knowledge gap by surveying a diverse producer population across the United States (N = 132). We found a positive association between producers’ trustworthiness and their likelihood of adopting certain emerging technologies. Moreover, the more these producers feel a technology is worth the various costs, the higher likelihood they will adopt the technology. These findings provide practical lessons for how to communicate novel food production technologies to this crucial stakeholder and how to implement a user-centered technology design.
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引用次数: 2
From Virtual Trees to Real Forests: The Impact of Gamification Affordances on Green Consumption Behaviors in Ant Forest 从虚拟树到真实森林:游戏化功能对蚂蚁森林绿色消费行为的影响
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-17 DOI: 10.1080/17524032.2023.2213850
Shuang Chen, Bin Li, Qi Zhou, Hui Liu
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引用次数: 2
Climate Justice Communication: Strategies from U.S. Climate Activists 气候正义传播:美国气候活动家的策略
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-09 DOI: 10.1080/17524032.2023.2209291
J. Fine
ABSTRACT Despite the rise of climate justice movements worldwide, climate justice concerns are insufficiently addressed in recent U.S. policy, and public understanding is not yet widespread. To explore possible avenues for climate justice communication, this analysis examines U.S. climate activists’ recommended target audiences and communication strategies. Drawing on 67 conversational interviews and 112 online surveys with activists, the analysis discusses strategies for engaging two high-priority audiences: (1) social justice advocates who do not see the climate crisis as a justice issue and (2) climate action advocates who do not view climate justice as integral to climate solutions. The analysis also identifies a low-priority audience category of climate justice deniers, or people who—independent of their views on the climate crisis itself—are apathetic to its social justice implications. These results propose a novel audience segmentation for climate justice communication and consolidate activists’ recommendations for engaging each audience, thus providing a grounding for further experimental work.
尽管气候正义运动在全球范围内兴起,但气候正义问题在最近的美国政策中没有得到充分解决,公众的理解尚未普及。为了探索气候正义传播的可能途径,本分析考察了美国气候活动家推荐的目标受众和传播策略。通过对活动家的67次对话访谈和112次在线调查,该分析讨论了吸引两种高优先级受众的策略:(1)不将气候危机视为司法问题的社会正义倡导者;(2)不将气候正义视为气候解决方案不可或缺的气候行动倡导者。该分析还确定了气候正义否认者的低优先级受众类别,即那些独立于自己对气候危机本身的看法,对其社会正义影响漠不关心的人。这些结果为气候正义传播提出了一种新的受众细分方法,并整合了活动家们对吸引每个受众的建议,从而为进一步的实验工作奠定了基础。
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引用次数: 0
Mind the Gap: How Zhongyong Thinking Affects the Effectiveness of Media Use on Pro-Environmental Behaviours in China 注意差距:中庸思维如何影响中国媒体使用对环保行为的影响
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-03 DOI: 10.1080/17524032.2023.2206977
N. Zhang, Da-Jung Li
ABSTRACT This study proposes a moderated serial mediation model to examine the paths and conditions by which authoritative media use and social media use promote public and private pro-environmental behaviours (PEBs). By employing the norm activation theory and through a nationwide survey in China, the study finds that both authoritative media use and social media use can indirectly contribute to both public and private PEBs first by increasing perceived environmental risk, and then by strengthening personal responsibility. In a parallel investigation of the role of traditional culture in influencing people’s behaviour, the study finds that Zhongyong thinking (the golden mean) can affect the effectiveness of authoritative media use and social media use on public and private PEBs. Zhongyong thinking notably enhanced the positive relationship between social media use and both types of PEBs but weakened the relationship between authoritative media use and these PEBs. The study contributes to the environmental engagement literature by confirming that different types of media use have different implications for PEBs, and Zhongyong thinking plays a vital role in the Chinese context.
本研究提出了一个有调节的序列中介模型,以检验权威媒体使用和社交媒体使用促进公共和私人亲环境行为(PEBs)的路径和条件。本研究运用规范激活理论,通过中国的一项全国性调查发现,权威媒体的使用和社交媒体的使用都可以通过增加感知环境风险,然后通过加强个人责任来间接促进公共和私人环境影响。在对传统文化影响人们行为的平行调查中,研究发现中庸思维(中庸之道)可以影响公共和私人peb使用权威媒体和社交媒体的有效性。中庸思维显著增强了社交媒体使用与这两种peb之间的正相关关系,但削弱了权威媒体使用与这两种peb之间的关系。该研究通过确认不同类型的媒体使用对peb有不同的影响,以及中庸思维在中国背景下发挥的重要作用,为环境参与文献做出了贡献。
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引用次数: 2
COVID-19 Pandemic as an Opportunity or Challenge: Applying Psychological Distance Theory and the Co-Benefit Frame to Promote Public Support for Climate Change Mitigation on Social Media COVID-19大流行是机遇还是挑战:运用心理距离理论和共同利益框架在社交媒体上促进公众对减缓气候变化的支持
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-24 DOI: 10.1080/17524032.2023.2205038
Yu Guo, Yongkang Hou
The current study employs psychological distance theory and the co-benefit frame to explore message framing strategies on social media to promote public support in climate change mitigation during the COVID-19 pandemic. This online 2 x 2 x 2 experiment recruited 708 Chinese college students to examine the effect of temporal distance (2025 vs. 2050), spatial distance (China vs. the global), and the co-benefit frame (present vs. absent) on behavioral intentions to mitigate climate change and policy support in climate change mitigation. Unexpectedly, the MANOVA results showed that the co-benefit frame of COVID-19 and climate change did not have main or interaction that affect behavioral intention and policy support. However, close temporal distance increases support for climate change mitigation. Meanwhile, temporal and spatial distance have an interaction on behavioral intention. Our results suggest that strategies to reduce psychological distance on social media are effective, especially on temporal distance, but bonding two events through psychological distance to promote support for climate change mitigation must be reconsidered.
本研究运用心理距离理论和共同利益框架,探讨新冠肺炎大流行期间社交媒体信息框架策略,以促进公众对减缓气候变化的支持。本在线2 × 2 × 2实验招募了708名中国大学生,考察了时间距离(2025年vs 2050年)、空间距离(中国vs全球)和共同利益框架(在场vs缺席)对减缓气候变化行为意愿和减缓气候变化政策支持的影响。出乎意料的是,方差分析结果显示,COVID-19与气候变化的共同利益框架不存在影响行为意愿和政策支持的主要或相互作用。然而,近的时间距离增加了对减缓气候变化的支持。同时,时空距离对行为意向有交互作用。我们的研究结果表明,减少社交媒体心理距离的策略是有效的,特别是在时间距离上,但必须重新考虑通过心理距离将两个事件联系起来以促进对减缓气候变化的支持。
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引用次数: 1
“Even I am a Part of Nature”: Unraveling the Human/Nature Binary to Enable Systems Change “即使我是自然的一部分”:解开人类/自然二元使系统改变
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-19 DOI: 10.1080/17524032.2023.2199946
T. Milstein, M. Thomas, Jeff Hoffmann, John Carr
ABSTRACT While contemporary ecocidal cultures are premised on a human/nature binary that treats humans as separate from, superior to, and entitled to mastery over nature, this study explores a range of commonly existing imaginaries that unravel the binary and could enable broad systems change. We introduce a deceptively simple freewrite methodology around the foundational concept “nature” to decipher such unravelings in Western/ized settings. Applying this methodology in the United States, Australia, and New Zealand, we exhibit how freewrites can improvisationally reveal and engage productive tensions (dialectics) that trouble the binary, support reflexive ecologically centered becoming, and, in some cases, provide ways to eschew the binary altogether. The present study operates from the stubbornly optimistic perspective that our species’ capacity to collectively, even quickly embrace ecocentric meaning systems that trigger massive change should be widely acknowledged and actively encouraged.
虽然当代生态文明的前提是人类/自然二元,认为人类与自然分离,优越,有权控制自然,但本研究探索了一系列普遍存在的想象,这些想象可以解开二元,并可能实现广泛的系统变革。我们围绕“自然”这一基本概念引入了一种看似简单的自由写作方法,以解读西方/化背景下的这种解开。在美国、澳大利亚和新西兰应用这种方法,我们展示了自由作家是如何即兴地揭示和参与生产紧张(辩证法)的,这些紧张(辩证法)困扰着二元对立,支持反思性的以生态为中心的转变,在某些情况下,提供了完全避开二元对立的方法。目前的研究是从顽固乐观的角度出发的,即我们物种集体的能力,甚至是迅速接受引发巨大变化的生态中心意义系统的能力,应该得到广泛承认和积极鼓励。
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引用次数: 1
Environmental Debates in the Time of the COVID-19 Pandemic: Media, Communication, and the Public 2019冠状病毒病大流行时期的环境辩论:媒体、传播和公众
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-03 DOI: 10.1080/17524032.2023.2193025
S. Ho, Norie Ross Singer, J. Yang, Senja Post, Tsung-Jen Shih, Liang Chen, Silje Kristiansen, Bruno Takahashi
The world has faced a series of pandemics in its history, and the COVID-19 pandemic is a monu-mental one, bringing about far-reaching impacts on all aspects of life, including impacts on public health, and on the way people live. The COVID-19 pandemic has reinforced the interdependence between human beings and the environment, evident from the impact that COVID-19 has had on the environment because of the limits it put to human mobility and travel. The world has witnessed how countries experienced positive environmental impacts on their local areas through improvements in air quality, water quality and noise pollution. This was driven particularly by national lockdown(s), where social interactions and movements were limited due to work-from-home arrangements, people were encouraged to stay at home, and non-essential domestic and international travel were being halted. In the
世界历史上曾发生过一系列大流行,新冠肺炎疫情是一场具有纪念意义的大流行,对人类生活的方方面面产生了深远影响,包括对公共卫生和人们生活方式的影响。COVID-19大流行加强了人类与环境之间的相互依存关系,这一点从COVID-19对环境的影响就可以看出,因为它限制了人类的流动和旅行。世界目睹了各国如何通过改善空气质量、水质和噪音污染,对当地产生积极的环境影响。这主要是由于国家封锁造成的,由于在家工作的安排,社会交往和行动受到限制,鼓励人们呆在家里,非必要的国内和国际旅行被停止。在
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引用次数: 0
Mediated Fire and Distant Suffering: The Global Spectacle of Australian Bushfires in Nature 2.0 介导的火灾和遥远的苦难:澳大利亚森林大火的全球奇观在自然界2.0
IF 2.7 3区 社会学 Q1 COMMUNICATION Pub Date : 2023-03-30 DOI: 10.1080/17524032.2023.2195100
W. Zhang, Jingjing Yi
ABSTRACT The present study collected 10,233 tweets from 193 countries regarding the Australian bushfires from June 1, 2019, to May 13, 2020. Based on the theoretical framework of spectacular environmentalism, distant suffering, and construal level theory, this study explores the spectacle of Australian bushfires in the context of nature 2.0. With the help of the STM, four conclusions are found: the Australian bushfires are a global spectacle co-created by media and audience using five different frames; the spectacle of the Australian bushfires is a metaphor for the end of the world; in the process of creating the Australian bushfires spectacle with media, humans’ relationships with animals, others, and nature have been reconstructed; and Web 2.0 technology does not exceed the limitations of time and space as expected. Social, spatial, and temporal distances still affect the construction of environmental spectacles.
本研究收集了2019年6月1日至2020年5月13日期间来自193个国家关于澳大利亚森林大火的10233条推文。基于壮观环境主义、遥远苦难和解释水平理论的理论框架,本研究探讨了自然2.0背景下澳大利亚森林大火的景观。在STM的帮助下,得出了四个结论:澳大利亚森林大火是媒体和观众使用五种不同框架共同创造的全球奇观;澳大利亚森林大火的壮观景象是世界末日的隐喻;在用媒体创造澳大利亚丛林大火奇观的过程中,重构了人与动物、他人和自然的关系;而Web 2.0技术并没有像人们所期望的那样超越时间和空间的限制。社会、空间和时间距离仍然影响着环境景观的构建。
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引用次数: 0
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Environmental Communication-A Journal of Nature and Culture
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