Pub Date : 2022-12-13DOI: 10.1080/17524032.2022.2156574
Elizabeth J. Golebie, C. V. van Riper
ABSTRACT Aquatic invasive species (AIS) pose negative threats to ecosystems and society on a global scale. The unintentional transport of AIS by recreationists who move between waterbodies has prompted outreach campaigns that encourage changes in human behavior. These campaigns have been widely disseminated, however the risks of AIS transport remain high. Thus, evaluations of how these campaigns are being processed by stakeholders are urgently needed. In this study, we tested the persuasive capacity of values-framed messages among recreational water users throughout the U.S. state of Illinois. Results indicated that messages framed to reflect biospheric and altruistic values were most likely to resonate with recreationists. Specifically, participants with strong biospheric values tended to review the message closely when it was aligned with their values, resulting in stronger beliefs about their ability to take action. Implementing values-framing in AIS outreach may ultimately increase support for AIS prevention and lower the risk of spread.
{"title":"Enhancing Aquatic Invasive Species Outreach Through Values-framed Messages","authors":"Elizabeth J. Golebie, C. V. van Riper","doi":"10.1080/17524032.2022.2156574","DOIUrl":"https://doi.org/10.1080/17524032.2022.2156574","url":null,"abstract":"ABSTRACT Aquatic invasive species (AIS) pose negative threats to ecosystems and society on a global scale. The unintentional transport of AIS by recreationists who move between waterbodies has prompted outreach campaigns that encourage changes in human behavior. These campaigns have been widely disseminated, however the risks of AIS transport remain high. Thus, evaluations of how these campaigns are being processed by stakeholders are urgently needed. In this study, we tested the persuasive capacity of values-framed messages among recreational water users throughout the U.S. state of Illinois. Results indicated that messages framed to reflect biospheric and altruistic values were most likely to resonate with recreationists. Specifically, participants with strong biospheric values tended to review the message closely when it was aligned with their values, resulting in stronger beliefs about their ability to take action. Implementing values-framing in AIS outreach may ultimately increase support for AIS prevention and lower the risk of spread.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"C-23 1","pages":"67 - 86"},"PeriodicalIF":2.7,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84425105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-28DOI: 10.1080/17524032.2022.2149587
M. Alblas, M. Meijers, Heleen E. de Groot, S. Mollen
ABSTRACT Meat consumption has detrimental environmental effects. Research shows that social norms are important when it comes to meat consumption. However, social norm interventions have shown mixed effects regarding their effectiveness for decreasing meat consumption. Therefore, an experiment was conducted (n = 279) with a 2 (baseline meat consumption: above- vs. below-average) x 3 (social norm feedback: descriptive norm only, descriptive plus injunctive norm, no feedback) x 3 (time: T0 [baseline], T1 [+1 week from baseline], T2 [+2 weeks from baseline]) mixed-factorial design. Results showed that reported changes in meat consumption at T1 and T2 relative to T0 were not different after receiving social norm feedback (i.e. descriptive norm only or descriptive plus injunctive norm) compared to receiving no feedback. Irrespective of the social norm feedback condition, participants reporting above-average meat consumption at baseline reduced their consumption, whereas those reporting below-average meat consumption at baseline increased their consumption over time. A plausible explanation for these findings may be statistical regression to the mean. Further understanding is needed of how social norm interventions may be used to reduce meat consumption.
{"title":"“Meat” Me in the Middle: The Potential of a Social Norm Feedback Intervention in the Context of Meat Consumption – A Conceptual Replication","authors":"M. Alblas, M. Meijers, Heleen E. de Groot, S. Mollen","doi":"10.1080/17524032.2022.2149587","DOIUrl":"https://doi.org/10.1080/17524032.2022.2149587","url":null,"abstract":"ABSTRACT Meat consumption has detrimental environmental effects. Research shows that social norms are important when it comes to meat consumption. However, social norm interventions have shown mixed effects regarding their effectiveness for decreasing meat consumption. Therefore, an experiment was conducted (n = 279) with a 2 (baseline meat consumption: above- vs. below-average) x 3 (social norm feedback: descriptive norm only, descriptive plus injunctive norm, no feedback) x 3 (time: T0 [baseline], T1 [+1 week from baseline], T2 [+2 weeks from baseline]) mixed-factorial design. Results showed that reported changes in meat consumption at T1 and T2 relative to T0 were not different after receiving social norm feedback (i.e. descriptive norm only or descriptive plus injunctive norm) compared to receiving no feedback. Irrespective of the social norm feedback condition, participants reporting above-average meat consumption at baseline reduced their consumption, whereas those reporting below-average meat consumption at baseline increased their consumption over time. A plausible explanation for these findings may be statistical regression to the mean. Further understanding is needed of how social norm interventions may be used to reduce meat consumption.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"50 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73406546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1080/17524032.2022.2151487
Xiaodong Yang, Lianshan Zhang
ABSTRACT This study aimed to investigate the effectiveness of fear appeal messages to promote public engagement with municipal solid waste (MSW) sorting in China using the extended parallel process model (EPPM). By adding information format to the EPPM as guided by the construal-level theory, the study examined whether the interaction effects of threat and efficacy on behavioral intention varied in terms of verbal and numeric information format. The 2 × 2 × 2 factorial experiment revealed a significant main effect for efficacy. The threat, albeit having no significant main effect itself, moderated the effect of efficacy on behavioral intention. Moreover, the significant three-way interaction effect of threat, efficacy, and information format suggested that individuals who received low-threat and high-efficacy messages in numeric format had the highest intention to perform MSW sorting. Findings from this study imply that how messages are presented is of just as much importance as what to communicate to the public when designing environmental campaigns.
{"title":"Message Presentation Is of Importance as Well: The Asymmetric Effects of Numeric and Verbal Presentation of Fear Appeal Messages in Promoting Waste Sorting","authors":"Xiaodong Yang, Lianshan Zhang","doi":"10.1080/17524032.2022.2151487","DOIUrl":"https://doi.org/10.1080/17524032.2022.2151487","url":null,"abstract":"ABSTRACT This study aimed to investigate the effectiveness of fear appeal messages to promote public engagement with municipal solid waste (MSW) sorting in China using the extended parallel process model (EPPM). By adding information format to the EPPM as guided by the construal-level theory, the study examined whether the interaction effects of threat and efficacy on behavioral intention varied in terms of verbal and numeric information format. The 2 × 2 × 2 factorial experiment revealed a significant main effect for efficacy. The threat, albeit having no significant main effect itself, moderated the effect of efficacy on behavioral intention. Moreover, the significant three-way interaction effect of threat, efficacy, and information format suggested that individuals who received low-threat and high-efficacy messages in numeric format had the highest intention to perform MSW sorting. Findings from this study imply that how messages are presented is of just as much importance as what to communicate to the public when designing environmental campaigns.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"9 1","pages":"1059 - 1076"},"PeriodicalIF":2.7,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74674607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1080/17524032.2022.2151486
Emily P. Diamond, Kaitlin Urbanski
ABSTRACT Media framing plays an important role in shaping attitudes and behaviors toward climate change, but the literature remains split on whether positive or negative frames are more effective. Additionally, few studies have investigated the effects that message exposure may have on audiences long-term. This study used a longitudinal experiment to investigate how repeated exposure to negatively- or positively-valenced news articles about climate change impacts attitudes, behaviors, and policy preferences. Participants read either a positive or negative article each week over the course of four weeks, with a follow-up four weeks after treatment concluded. Exposure to both types of messaging increased climate concern and perceived importance in the short term, but this effect only persisted over time in the negatively-valenced article group. Exposure to positively-valenced articles was associated with short-term increases in self- and societal efficacy around climate change, but this did not persist over time. There were minimal effects on behaviors and policy preferences.
{"title":"The Impact of Message Valence on Climate Change Attitudes: A Longitudinal Experiment","authors":"Emily P. Diamond, Kaitlin Urbanski","doi":"10.1080/17524032.2022.2151486","DOIUrl":"https://doi.org/10.1080/17524032.2022.2151486","url":null,"abstract":"ABSTRACT Media framing plays an important role in shaping attitudes and behaviors toward climate change, but the literature remains split on whether positive or negative frames are more effective. Additionally, few studies have investigated the effects that message exposure may have on audiences long-term. This study used a longitudinal experiment to investigate how repeated exposure to negatively- or positively-valenced news articles about climate change impacts attitudes, behaviors, and policy preferences. Participants read either a positive or negative article each week over the course of four weeks, with a follow-up four weeks after treatment concluded. Exposure to both types of messaging increased climate concern and perceived importance in the short term, but this effect only persisted over time in the negatively-valenced article group. Exposure to positively-valenced articles was associated with short-term increases in self- and societal efficacy around climate change, but this did not persist over time. There were minimal effects on behaviors and policy preferences.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"40 1","pages":"1046 - 1058"},"PeriodicalIF":2.7,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76677425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1080/17524032.2022.2152847
Prerna Shah, J. Yang
ABSTRACT This study examines consumer willingness to pay (WTP) for sustainable products based on message framing. Results indicate that message frame and construal level influence WTP through cost–benefit perceptions. Eco-friendly frames are associated with higher perceived benefits and instill in participants a sense of hope. Abstract frames, on the other hand, are associated with higher perceived costs and induce anger and sadness among participants. This research has important practical implications for communication and marketing professionals who use strategic messaging to influence purchasing behaviors.
{"title":"Consumer Willingness to Pay for Sustainable Products","authors":"Prerna Shah, J. Yang","doi":"10.1080/17524032.2022.2152847","DOIUrl":"https://doi.org/10.1080/17524032.2022.2152847","url":null,"abstract":"ABSTRACT This study examines consumer willingness to pay (WTP) for sustainable products based on message framing. Results indicate that message frame and construal level influence WTP through cost–benefit perceptions. Eco-friendly frames are associated with higher perceived benefits and instill in participants a sense of hope. Abstract frames, on the other hand, are associated with higher perceived costs and induce anger and sadness among participants. This research has important practical implications for communication and marketing professionals who use strategic messaging to influence purchasing behaviors.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"28 1","pages":"1077 - 1093"},"PeriodicalIF":2.7,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75746939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1080/17524032.2022.2153897
Kira Klinger, Julia Metag, Mike S. Schäfer
ABSTRACT Climate change is one of the primary challenges facing humanity and a topic of controversial public debates. Research on public attitudes toward climate change has a long tradition in social and communication science across different countries. In that field, segmentation analysis has become an important approach. However, the wide variety of methodological approaches and analytical strategies hamper cross-national comparisons. Against this background, we segmented the German population based on their attitudes toward climate change, using a methodological approach similarly employed in international studies as well, thus ensuring better comparability than prior studies. Based on a nationwide representative online survey (N = 999; fielded in 2021) and latent class analysis, we identified five segments: the Alarmed Actives, Convinced, Cautious, Disengaged, and Dismissive. International comparison yields interesting differences: Compared to the U.S. or Australia, e.g. no segment in Germany consists of climate change deniers; rather, the Dismissive group exhibits a German-specific, moderate form of skepticism.
{"title":"Global Warming's Five Germanys – Revisited and Framed in an International Context","authors":"Kira Klinger, Julia Metag, Mike S. Schäfer","doi":"10.1080/17524032.2022.2153897","DOIUrl":"https://doi.org/10.1080/17524032.2022.2153897","url":null,"abstract":"ABSTRACT Climate change is one of the primary challenges facing humanity and a topic of controversial public debates. Research on public attitudes toward climate change has a long tradition in social and communication science across different countries. In that field, segmentation analysis has become an important approach. However, the wide variety of methodological approaches and analytical strategies hamper cross-national comparisons. Against this background, we segmented the German population based on their attitudes toward climate change, using a methodological approach similarly employed in international studies as well, thus ensuring better comparability than prior studies. Based on a nationwide representative online survey (N = 999; fielded in 2021) and latent class analysis, we identified five segments: the Alarmed Actives, Convinced, Cautious, Disengaged, and Dismissive. International comparison yields interesting differences: Compared to the U.S. or Australia, e.g. no segment in Germany consists of climate change deniers; rather, the Dismissive group exhibits a German-specific, moderate form of skepticism.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"2014 1","pages":"1108 - 1126"},"PeriodicalIF":2.7,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86601499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1080/17524032.2022.2152848
Peter Busch Nicolaisen
ABSTRACT Climate science communication holds the potential to stimulate a renegotiation of the conventional roles in the science-society interface. As climate science is conducted within a context of uncertainty, disputed values, high-stakes, and urgency it promises to alter the demands placed on scientists, journalists, and citizens in the public discussion of the research. This study reviews the extant literature on the role perceptions among these three actors to examine how they perceive their own and each other's ideal roles. Based on a systematic literature search and a thematic reading, the examination shows that the normative role perceptions of climate scientists and climate journalists are relatively well described, while the ideal role of citizens in the discussion of climate science has received far less scholarly attention. Activism is shown to be a recurring theme in the discussion of the roles of climate scientists and climate journalists. The literature on the role of citizens is preoccupied with what level of scientific competence citizens ought to possess.
{"title":"Role Perceptions in Climate Science Communication","authors":"Peter Busch Nicolaisen","doi":"10.1080/17524032.2022.2152848","DOIUrl":"https://doi.org/10.1080/17524032.2022.2152848","url":null,"abstract":"ABSTRACT Climate science communication holds the potential to stimulate a renegotiation of the conventional roles in the science-society interface. As climate science is conducted within a context of uncertainty, disputed values, high-stakes, and urgency it promises to alter the demands placed on scientists, journalists, and citizens in the public discussion of the research. This study reviews the extant literature on the role perceptions among these three actors to examine how they perceive their own and each other's ideal roles. Based on a systematic literature search and a thematic reading, the examination shows that the normative role perceptions of climate scientists and climate journalists are relatively well described, while the ideal role of citizens in the discussion of climate science has received far less scholarly attention. Activism is shown to be a recurring theme in the discussion of the roles of climate scientists and climate journalists. The literature on the role of citizens is preoccupied with what level of scientific competence citizens ought to possess.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"37 1","pages":"1010 - 1026"},"PeriodicalIF":2.7,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80582203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1080/17524032.2022.2153896
Viktoria Cologna, C. Baumberger, R. Knutti, N. Oreskes, Anne Berthold
ABSTRACT Scientists are called upon by policymakers to provide recommendations on how to address climate change. It has been argued that as policy advisors, scientists can legitimately make instrumental value judgements (recommendations based on defined policy goals), but not categorical value judgements (challenge and/or redefine established policy goals), and that to do otherwise is to overstep in ways that may threaten their perceived trustworthiness. However, whether these types of value judgements affect public trust in scientists remains largely untested. We conducted two studies (N1 = 367, N2 = 819) to investigate public perceptions of trustworthiness of a climate scientist expressing either an instrumental or a categorical value judgement. We found no difference in perceived trustworthiness between the two conditions. However, trustworthiness perceptions in both studies depended on individuals’ support for the policy recommended by the scientist. Our findings suggest that climate scientists should not fear for their overall perceived trustworthiness when making categorical value judgments if their opinions are supported by the majority of the public.
{"title":"The Communication of Value Judgements and its Effects on Climate Scientists’ Perceived Trustworthiness","authors":"Viktoria Cologna, C. Baumberger, R. Knutti, N. Oreskes, Anne Berthold","doi":"10.1080/17524032.2022.2153896","DOIUrl":"https://doi.org/10.1080/17524032.2022.2153896","url":null,"abstract":"ABSTRACT Scientists are called upon by policymakers to provide recommendations on how to address climate change. It has been argued that as policy advisors, scientists can legitimately make instrumental value judgements (recommendations based on defined policy goals), but not categorical value judgements (challenge and/or redefine established policy goals), and that to do otherwise is to overstep in ways that may threaten their perceived trustworthiness. However, whether these types of value judgements affect public trust in scientists remains largely untested. We conducted two studies (N1 = 367, N2 = 819) to investigate public perceptions of trustworthiness of a climate scientist expressing either an instrumental or a categorical value judgement. We found no difference in perceived trustworthiness between the two conditions. However, trustworthiness perceptions in both studies depended on individuals’ support for the policy recommended by the scientist. Our findings suggest that climate scientists should not fear for their overall perceived trustworthiness when making categorical value judgments if their opinions are supported by the majority of the public.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"41 1","pages":"1094 - 1107"},"PeriodicalIF":2.7,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88076551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-11DOI: 10.1080/17524032.2022.2143842
Kathryn Thier, Tong Lin
ABSTRACT News media are the public’s primary source about risks such as climate change, but traditional journalistic approaches to climate change have failed to build support for collective social responses. Solutions journalism, an emerging practice focused on credible stories about responses to societal problems, may offer an alternate approach. From an online experiment with a convenience sample of U.S. undergraduates (N = 348), we found that solutions journalism stories were positively associated with perceived behavioral control, which mediated support for collective action for climate change adaptation. Additionally, attribution of responsibility to individuals and government, participant hope, and eco-anxiety were associated with support for collective action. Findings extend our understanding of how risk communication affects policy support for climate change adaptation and suggest that solutions journalism may allow journalists to communicate climate change’s danger without depressing support for social action to mitigate its effects.
{"title":"How Solutions Journalism Shapes Support for Collective Climate Change Adaptation","authors":"Kathryn Thier, Tong Lin","doi":"10.1080/17524032.2022.2143842","DOIUrl":"https://doi.org/10.1080/17524032.2022.2143842","url":null,"abstract":"ABSTRACT News media are the public’s primary source about risks such as climate change, but traditional journalistic approaches to climate change have failed to build support for collective social responses. Solutions journalism, an emerging practice focused on credible stories about responses to societal problems, may offer an alternate approach. From an online experiment with a convenience sample of U.S. undergraduates (N = 348), we found that solutions journalism stories were positively associated with perceived behavioral control, which mediated support for collective action for climate change adaptation. Additionally, attribution of responsibility to individuals and government, participant hope, and eco-anxiety were associated with support for collective action. Findings extend our understanding of how risk communication affects policy support for climate change adaptation and suggest that solutions journalism may allow journalists to communicate climate change’s danger without depressing support for social action to mitigate its effects.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"146 1","pages":"1027 - 1045"},"PeriodicalIF":2.7,"publicationDate":"2022-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78591037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-05DOI: 10.1080/17524032.2022.2125547
S. M. Muller
ABSTRACT In this essay, I utilize the U.S. Congress’ DAIRY PRIDE Act to critique the animal-sourced dairy industry's use of legislative and nutritional discourse to claim the name “dairy” and its analogs. Contextualizing the role of naming, re-naming, and un-naming in environmental communication, I begin with an overview of the U.S. animal-sourced dairy industry’s effort to suppress plant-based alternatives through strategic un-naming practices. I call this genre of un-naming “hypocognitive rhetoric.” I problematize hypocognitive rhetoric by demonstrating how the U.S. animal-sourced dairy industry uses this rhetorical strategy to obfuscate alternative (more specifically, plant-based) agricultural futures. In claiming dairy’s name and painting industrialized, animal-sourced dairying practices as natural, normal, and necessary for human advancement, the animal-sourced dairy industry not only renders invisible the human inequities inherent in animal-sourced dairy production and consumption, but also cloaks the experiences the nonhuman animals used for lactation.
{"title":"Dairy Pride: Hypocognitive Rhetoric and the Battle for Dairy’s Name","authors":"S. M. Muller","doi":"10.1080/17524032.2022.2125547","DOIUrl":"https://doi.org/10.1080/17524032.2022.2125547","url":null,"abstract":"ABSTRACT In this essay, I utilize the U.S. Congress’ DAIRY PRIDE Act to critique the animal-sourced dairy industry's use of legislative and nutritional discourse to claim the name “dairy” and its analogs. Contextualizing the role of naming, re-naming, and un-naming in environmental communication, I begin with an overview of the U.S. animal-sourced dairy industry’s effort to suppress plant-based alternatives through strategic un-naming practices. I call this genre of un-naming “hypocognitive rhetoric.” I problematize hypocognitive rhetoric by demonstrating how the U.S. animal-sourced dairy industry uses this rhetorical strategy to obfuscate alternative (more specifically, plant-based) agricultural futures. In claiming dairy’s name and painting industrialized, animal-sourced dairying practices as natural, normal, and necessary for human advancement, the animal-sourced dairy industry not only renders invisible the human inequities inherent in animal-sourced dairy production and consumption, but also cloaks the experiences the nonhuman animals used for lactation.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"57 72 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89145688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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