Generative AI has revolutionized content creation across digital ecosystems, yet its broader implications for user-generated content (UGC) remain underexplored. To address this gap, we examine TripAdvisor's introduction of AI-Generated Content (AIGC) summaries and investigate how this feature influences user review behavior. Drawing on a taxonomy of online review-writing motivations, we propose that AIGC fulfills multiple motivations to share experiences, reducing users' incentives to contribute new content. Utilizing a natural experiment with hotel reviews in Singapore, our difference-in-differences analysis reveals that overall review volume declines significantly after AIGC implementation, with high-rated reviews exhibiting a sharper decrease than low-rated ones. This effect is more pronounced for lower-tier hotels than higher-tier hotels. We also observe that reviewers compose longer reviews and assign slightly lower ratings post-AIGC. Our structural topic modeling also reveals a significant shift in review content from general to specific topics. These findings demonstrate how generative AI reshapes UGC dynamics and highlight practical considerations for platform managers seeking to leverage AI innovation while maintaining the authenticity and diversity of user feedback.
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