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Beyond popularity bias in e-commerce: Aligning collaborative knowledge with large language models via causal intervention for robust recommendations 超越电子商务中的流行偏见:通过因果干预将协作知识与大型语言模型结合起来,以获得健壮的推荐
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-12-27 DOI: 10.1016/j.dss.2025.114599
Hongke Zhao , Zhichen Xiang , Likang Wu , Yanhong Guo
Recommendation systems are pivotal in personalizing user experiences across e-commerce platforms. Yet, they often suffer from inherent biases, such as popularity bias. Popularity bias refers to the tendency of recommendation systems to favor overrepresented items, leading to homogenized suggestions that limit diversity and fail to address the needs of users with unique or less common preferences. While large language models (LLMs) promise to enhance recommendation quality through semantic understanding, they struggle with biased data and insufficient collaborative knowledge. To address these challenges, we propose Causal-Enhanced LLM-based Debiased Recommender System (CLD-Rec), a novel two-stage framework that synergizes causal inference and LLMs to mitigate biases and improve recommendation robustness. In the first stage, causal reasoning identifies and eliminates biases (e.g., popularity bias) from user–item interactions, thereby generating debiased collaborative knowledge. In the second stage, this knowledge is integrated with LLMs; by leveraging the latter’s robust language comprehension capabilities, the system generates personalized recommendations that not only align with user preferences but also ensure fairness. Experimental results show that CLD-Rec consistently outperforms state-of-the-art models across multiple datasets, including Games, Toys, and Sports. Additionally, CLD-Rec demonstrates superior fairness by effectively mitigating popularity bias, leading to more balanced and diverse recommendations.
推荐系统是跨电子商务平台个性化用户体验的关键。然而,他们经常受到固有偏见的影响,比如受欢迎程度偏见。流行偏差是指推荐系统倾向于支持代表性过高的项目,导致同质化的建议,限制了多样性,无法满足具有独特或不太常见偏好的用户的需求。虽然大型语言模型(llm)承诺通过语义理解来提高推荐质量,但它们与有偏见的数据和协作知识不足作斗争。为了解决这些挑战,我们提出了基于因果增强的llm的去偏见推荐系统(CLD-Rec),这是一个新的两阶段框架,可以协同因果推理和llm来减轻偏见并提高推荐的鲁棒性。在第一阶段,因果推理从用户-物品交互中识别并消除偏见(例如,流行偏见),从而产生无偏见的协作知识。在第二阶段,这些知识与法学硕士相结合;通过利用后者强大的语言理解能力,系统生成个性化的推荐,不仅符合用户偏好,而且确保公平性。实验结果表明,CLD-Rec在多个数据集(包括游戏、玩具和体育)上始终优于最先进的模型。此外,CLD-Rec通过有效地减轻人气偏见,展示了卓越的公平性,从而导致更平衡和多样化的推荐。
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引用次数: 0
Hierarchy-team appointment implementation and physician service productivity: The moderating role of individual and team characteristics 层级团队预约执行与医师服务生产力:个人与团队特质的调节作用
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-12-26 DOI: 10.1016/j.dss.2025.114598
Hang Xie , Ji Wu , Doris Chenguang Wu , Xiaomei Zeng
The uneven distribution of patient flow among physicians—marked by overburdened specialists and underutilized junior practitioners—perpetuates systemic inefficiencies in outpatient healthcare systems. This study examines the impact of Hierarchical Team Appointment (HTA) system, an innovative appointment scheduling function that probabilistically allocates patients across tiers, on individual physician's patient-volume-based productivity (PVBP). While prior research focuses on individual physicians' adoption of digital channels, the role of team-based systems like HTA in enhancing PVBP through operational efficiency remains underexplored. In this study, we examine the impact of HTA implementation on individual physician's PVBP, mediated by improvements in efficiency. We also explore how this impact varies across specialties, teams and physicians. Using a quasi-experimental design, we analyzed data from 201 physicians at a leading ophthalmology specialty hospital in China, tracking their weekly HTA engagement. Our findings reveal that HTA participation significantly boosts physician PVBP, particularly for junior physicians and in less complexity specialties. Moreover, HTA mitigates patient flow disparities (6.6 %) between team members. The HTA implementation demonstrates potential for managing patient flow and improving physician PVBP, offering valuable insights for healthcare decision support.
病人流动在医生之间的不均匀分布——以负担过重的专科医生和未充分利用的初级医生为标志——使门诊医疗系统的系统性效率低下。本研究考察了分层团队预约(HTA)系统的影响,这是一种创新的预约调度功能,可以跨层概率地分配患者,对个体医生的基于患者量的生产力(PVBP)。虽然先前的研究主要集中在个体医生对数字渠道的采用上,但基于团队的系统(如HTA)在通过操作效率提高PVBP方面的作用仍未得到充分探索。在这项研究中,我们研究了HTA的实施对个体医生的PVBP的影响,通过提高效率来调节。我们还探讨了这种影响在不同专业、团队和医生之间的差异。采用准实验设计,我们分析了来自中国一家领先眼科专科医院的201名医生的数据,跟踪他们每周的HTA参与情况。我们的研究结果表明,HTA的参与显著提高了医生的PVBP,特别是对于初级医生和不太复杂的专业。此外,HTA减轻了团队成员之间的患者流量差异(6.6%)。HTA的实现显示了管理患者流量和改善医生PVBP的潜力,为医疗保健决策支持提供了有价值的见解。
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引用次数: 0
Does emotional consistency matter? A study of cover image and narrative text in loan-based crowdfunding 情感一致性重要吗?贷款众筹中的封面形象与叙事文本研究
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-12-26 DOI: 10.1016/j.dss.2025.114596
Haohao Li , Weitao He , Luning Liu , Yuqiang Feng
In multimodal communication environments, facial emotions in images and emotional expressions in narrative text shape viewers' decision-making processes. However, there have been limited systematic investigations into how these two emotional cues affect crowdfunding outcomes. This study proposes a novel theoretical construct regarding image-text emotional consistency and quantifies it by integrating computer vision and text analysis techniques. A theoretical perspective of information processing indicates an inverted U-shaped relationship between image-text emotional consistency and crowdfunding performance. This nonlinear relationship is enhanced when fundraisers are female but weakened as the project risk level increases. An analysis of a large-scale dataset containing 1,588,821 valid crowdfunding projects on the Kiva platform from 2006 to 2023 supports these theoretical expectations. The findings presented herein enrich theoretical knowledge about the effects of multimodal emotional expressions in crowdfunding and provide practical guidance for designing effective crowdfunding campaigns.
在多模态传播环境中,图像中的面部情绪和叙事文本中的情感表达塑造了观众的决策过程。然而,关于这两种情绪线索如何影响众筹结果的系统调查却非常有限。本研究提出了一种新的关于图像-文本情感一致性的理论结构,并通过计算机视觉和文本分析技术对其进行量化。从信息加工的理论角度来看,图文情感一致性与众筹绩效之间存在倒u型关系。当筹资人是女性时,这种非线性关系会增强,但随着项目风险水平的增加,这种非线性关系会减弱。对Kiva平台上从2006年到2023年的1,588,821个有效众筹项目的大规模数据集的分析支持了这些理论预期。本文的研究结果丰富了关于多模态情感表达在众筹中的作用的理论知识,为设计有效的众筹活动提供了实践指导。
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引用次数: 0
At your fingertips: Do augmented reality gestures reveal product-related emotion? 触手可及:增强现实手势是否揭示了与产品相关的情感?
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-12-23 DOI: 10.1016/j.dss.2025.114595
Pratik Tarafdar , Alvin Chung Man Leung , Wei Thoo Yue , Indranil Bose
Advances in immersive technologies give online retailers an opportunity to integrate augmented reality (AR) experiences for their customers. With AR, product presentations shift from static images to interactive virtual experiences. This interaction allows online retailers to identify product-related emotions through affective computing. In mobile AR, customers use touch gestures for virtual interaction. Drawing from theories of immersive media and affective computing, we hypothesize that touch movements and pressure in AR-based mobile applications relate to positive emotions during product interactions. We conducted an observational study in a controlled laboratory setting to test our hypotheses and found that these variables can predict emotional responses. To ensure robustness, we applied explainable AI methods, including Shapley Additive Explanations (SHAP), to interpret the contribution of each touch gesture. We found that specific gestures, including the number of pan movements, the average time for pinch movements, touch pressure, and the number of rotate movements, strongly predict positive emotional responses, highlighting the importance of haptic engagement in immersive shopping experiences. These findings have important theoretical and practical implications. We explain how touch behavior can predict product-related emotions and demonstrate how online retailers can implement emotion analytics in AR shopping applications.
沉浸式技术的进步让在线零售商有机会为他们的客户整合增强现实(AR)体验。有了AR,产品展示从静态图像转变为交互式虚拟体验。这种互动允许在线零售商通过情感计算来识别与产品相关的情感。在移动增强现实中,客户使用触摸手势进行虚拟交互。根据沉浸式媒体和情感计算理论,我们假设基于ar的移动应用程序中的触摸运动和压力与产品交互过程中的积极情绪有关。我们在一个受控的实验室环境中进行了一项观察性研究,以检验我们的假设,发现这些变量可以预测情绪反应。为了确保鲁棒性,我们应用了可解释的人工智能方法,包括Shapley加性解释(SHAP),来解释每个触摸手势的贡献。我们发现,特定的手势,包括平移动作的次数、按压动作的平均时间、触摸压力和旋转动作的次数,强烈地预测了积极的情绪反应,强调了触觉参与在沉浸式购物体验中的重要性。这些发现具有重要的理论和实践意义。我们解释了触摸行为如何预测与产品相关的情感,并展示了在线零售商如何在AR购物应用程序中实现情感分析。
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引用次数: 0
The effects of tactile kinesics function in live chat systems: The role of interaction comfort and social presence 实时聊天系统中触觉动力学功能的影响:交互舒适和社交存在的作用
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-12-11 DOI: 10.1016/j.dss.2025.114589
Xixian Peng , Yating Yu , Qiuyu Hu , Xinwei Wang , Lei Wang
Live chat systems have become a critical tool for customer engagement in today's digital business landscape, particularly with the rise of AI-enabled chatbots. This research explores the effective use of a novel sensory feature—tactile kinesics—in live chat systems. Grounded in the S-O-R framework, we investigate how the implementation of tactile kinesics in live chat systems influences satisfaction through social presence and interaction comfort, while also examining potential boundary conditions. To achieve this, we conducted three experimental studies. Study 1 reveals that tactile kinesics in live chat systems benefit human agents but not chatbots in business-oriented contexts. Study 2 shows that tactile kinesics enhance satisfaction with chatbots when the interaction context is perceived as social-oriented. Study 3 demonstrated that using business-related tactile kinesics (e.g., handshake) increases satisfaction with chatbots in business-oriented contexts. Overall, our research contributes to the existing literature by identifying the generally positive effects of tactile kinesics in live chat systems and highlighting the crucial mediating role of interaction comfort.
在当今的数字商业环境中,实时聊天系统已成为客户参与的关键工具,特别是随着人工智能聊天机器人的兴起。本研究探讨了在实时聊天系统中有效使用一种新的感官特征——触觉动力学。在S-O-R框架的基础上,我们研究了实时聊天系统中触觉动力学的实施如何通过社交存在和互动舒适度影响满意度,同时也研究了潜在的边界条件。为此,我们进行了三项实验研究。研究1表明,实时聊天系统中的触觉运动有利于人类代理,而不是面向商业环境的聊天机器人。研究2表明,当互动环境被认为是面向社交的时,触觉运动可以提高对聊天机器人的满意度。研究3表明,在以商业为导向的环境中,使用与商业相关的触觉动作(例如握手)可以提高聊天机器人的满意度。总的来说,我们的研究通过确定触觉动力学在实时聊天系统中的普遍积极影响,并强调交互舒适性的关键中介作用,为现有文献做出了贡献。
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引用次数: 0
Investigating the cross-channel impact of live streaming on retail sales: Evidence from a live streaming e-commerce platform in China 调查直播对零售销售的跨渠道影响:来自中国直播电子商务平台的证据
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-12-11 DOI: 10.1016/j.dss.2025.114591
Lixia Hu , Jiahui Mo , Qingfei Min , Xin (Robert) Luo
The rapid advancement of live streaming technology has given rise to a novel selling channel, enabling real-time, two-way interaction between retailers and consumers and thereby transforming the operational landscape of e-commerce channels. When considering the adoption of live streaming, retailers must carefully evaluate potential cross-channel spillover effects, as these can significantly impact overall sales performance after implementation. However, the presence, magnitude, and underlying mechanisms of such spillover effects remain poorly understood and warrant further empirical investigation. This research aims to evaluate the overall effect and the cross-channel spillover effects generated by the introduction of live streaming channels, along with their underlying mechanisms. Using a difference-in-differences combined with propensity score matching approach and panel data from a leading e-commerce platform in China. We find that the introduction of live streaming channels significantly enhances overall shop sales performance. Furthermore, it not only enhances the sales performance of live-streamed products on traditional online channel (inward cross-channel spillover effect) but also drives increased sales of non-live-streamed products within the same shop on traditional online channel (outward cross-channel spillover effect). Additionally, the implementation of live streaming channels substantially improves a shop's reputation and expands its fan base, indicating that live streaming plays a key role in building brand equity.
直播技术的快速发展催生了一种全新的销售渠道,使零售商和消费者之间实现了实时、双向的互动,从而改变了电子商务渠道的运营格局。在考虑采用直播时,零售商必须仔细评估潜在的跨渠道溢出效应,因为这些效应在实施后会对整体销售业绩产生重大影响。然而,这种溢出效应的存在、程度和潜在机制仍然知之甚少,需要进一步的实证研究。本研究旨在评估引入直播渠道所产生的整体效应和跨渠道溢出效应,以及其潜在机制。采用差异中的差异结合倾向得分匹配方法和来自中国领先电子商务平台的面板数据。我们发现,直播渠道的引入显著提升了店铺的整体销售业绩。不仅提升了传统线上渠道直播产品的销售业绩(向内跨渠道溢出效应),还带动了传统线上渠道同店非直播产品的销售增长(向外跨渠道溢出效应)。此外,直播渠道的实施大大提高了商店的声誉并扩大了其粉丝基础,这表明直播在建立品牌资产方面发挥了关键作用。
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引用次数: 0
Effects of AI reviews on consumers' purchase intention: Influence of product category, review breadth, and consumer review volume AI评论对消费者购买意愿的影响:产品类别、评论广度、消费者评论量的影响
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-12-10 DOI: 10.1016/j.dss.2025.114590
Xinyao Yu , David Jingjun Xu , Kai Li
AI reviews, defined as product reviews generated by artificial intelligence, represent a novel application of AIGC in e-commerce. This study investigates how AI reviews influence consumers' purchase intention, considering the roles of product category, review breadth, and consumer review volume. Results show that AI reviews significantly increase purchase intention for search products but have no effect on experience products. Moreover, consumer review volume strengthens the effect of AI reviews for search products but weakens it for experience products. In addition, an inverted U-shaped relationship is identified between the breadth of AI reviews and consumers' purchase intention for experience products. These findings highlight the context-dependent effectiveness of AI reviews and extend the literature on AI-generated content, while offering practical implications for e-commerce platforms seeking to leverage AI reviews strategically.
人工智能评论是由人工智能生成的产品评论,是人工智能在电子商务中的一种新应用。本研究考察了人工智能评论如何影响消费者的购买意愿,考虑了产品类别、评论广度和消费者评论量的作用。结果表明,人工智能评论显著增加了搜索类产品的购买意愿,但对体验类产品没有影响。此外,消费者评论量增强了AI评论对搜索产品的影响,但削弱了AI评论对体验产品的影响。此外,人工智能评论的广度与消费者对体验产品的购买意愿之间存在倒u型关系。这些发现突出了人工智能评论的上下文依赖有效性,并扩展了人工智能生成内容的文献,同时为寻求战略性地利用人工智能评论的电子商务平台提供了实际意义。
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引用次数: 0
Designing a fair and inclusive digital asset-based name-image-likeness marketplace 设计一个公平包容的基于数字资产的姓名形象相似市场
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-12-02 DOI: 10.1016/j.dss.2025.114580
Arthur Carvalho , Liudmila Zavolokina , Suman Bhunia , Gerhard Schwabe
Regulatory changes have enabled American student-athletes to profit from their name, image, and likeness (NIL). However, only a fraction of the student-athlete population is actually profiting from their NIL, which raises questions concerning fairness and inclusiveness. Motivated by that scenario, we look at technological solutions capable of sharing a limited amount of financial resources fairly and inclusively. Following a design science methodology, we define design requirements for such technological solutions after interviewing student-athletes, which leads us to establish the inclusive-meritocratic fairness criterion. Subsequently, we determine design principles that artifacts aiming at helping student-athletes should satisfy. We find that a solution that satisfies the proposed design principles is to associate student-athletes with digital collectibles represented as non-fungible tokens (NFTs). The core idea behind our artifact is that student-athletes receive royalties in primary markets after NFTs are randomly minted, plus deterministic royalties in secondary markets whenever a transaction involving their collectibles happens. Interviews with student-athletes validate our design. We conclude the paper by discussing how our ideas give rise to a new NIL design theory.
规章制度的改变使美国学生运动员能够从他们的名字、形象和相似性(NIL)中获利。然而,只有一小部分学生运动员真正从他们的零收入中获利,这引发了有关公平和包容性的问题。在这种情况的推动下,我们着眼于能够公平和包容地分享有限财政资源的技术解决办法。遵循设计科学方法,我们在采访学生运动员后定义了此类技术解决方案的设计要求,这导致我们建立了包容性精英公平标准。随后,我们确定了旨在帮助学生运动员的人工制品应该满足的设计原则。我们发现,满足所提出的设计原则的解决方案是将学生运动员与表示为不可替代代币(nft)的数字收藏品联系起来。我们的作品背后的核心理念是,在nft随机铸造后,学生运动员在一级市场中获得版税,在二级市场中,每当涉及他们的收藏品的交易发生时,他们就会获得确定的版税。与学生运动员的访谈验证了我们的设计。最后,我们讨论了我们的想法如何产生一个新的零值设计理论。
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引用次数: 0
Digital charisma or human appeal: A comparative study on how streamers' multidimensional signals affect viewers' impulsive purchases in live commerce 数字魅力或人类吸引力:直播者的多维信号如何影响观众在商业直播中的冲动购买的比较研究
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-11-30 DOI: 10.1016/j.dss.2025.114581
Qian Wang , Xixi Li , Xiangbin Yan
Despite the immense popularity of live commerce, many streamers struggle in conveying appealing signals to viewers and realizing expected commercial returns. It is also confusing that the same signal often delivers differential impacts on viewers across virtual and human streaming settings. Toward this end, we integrate signaling theory with consumption value theory and propose a comprehensive framework to explain how streamers' multidimensional signals collectively shape viewers' impulsive purchases and how such signaling processes differ across virtual and human streaming contexts. Analyzing survey data from 557 experienced livestreaming shoppers, we observe that aesthetic, social, and task signals all significantly enhance viewers' product value perceptions, which in turn motivate their impulsive purchases. Moreover, aesthetic signal displays no differential impacts on viewers' product value perceptions across virtual and human live-show settings. Social signal and task signal respectively exert a stronger and a weaker influence on product value perceptions in virtual live shows than in human ones. Our findings provide nuanced insights to help optimize streaming strategies and signal investments, and ultimately enhance commercial effectiveness of live-streaming ventures.
尽管直播商业非常受欢迎,但许多主播在向观众传达有吸引力的信号并实现预期的商业回报方面仍存在困难。同样令人困惑的是,同样的信号往往在虚拟和真人流媒体设置中给观众带来不同的影响。为此,我们将信号理论与消费价值理论相结合,并提出了一个全面的框架来解释流媒体的多维信号如何共同影响观众的冲动购买,以及这些信号过程在虚拟和真人流媒体环境中有何不同。通过分析557名有经验的直播购物者的调查数据,我们发现美学、社交和任务信号都显著增强了观众对产品价值的感知,从而激发了他们的冲动购买。此外,审美信号在虚拟和真人秀场景下对观众的产品价值感知没有差异影响。社交信号和任务信号对虚拟直播中产品价值感知的影响分别强于真人直播和弱于真人直播。我们的研究结果提供了细致入微的见解,有助于优化流媒体策略和信号投资,并最终提高流媒体企业的商业效益。
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引用次数: 0
Emotion vs. information: Understanding the effect of AI-powered call systems on potential customer decision from a field experiment 情感与信息:从现场实验中了解人工智能呼叫系统对潜在客户决策的影响
IF 6.8 1区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Pub Date : 2025-11-26 DOI: 10.1016/j.dss.2025.114579
Zhe Jing, Xin Xu, Yong Jin, Jie Shen
Emerging technologies such as neural networks, cloud computing, big data, and blockchain have paved the way for the development of artificial intelligence (AI), enabling AI to facilitate business operations. In particular, some organizations seek to leverage AI to replace human agents in positions involving sensitive customer information, with the aim of enhancing privacy protection. However, AI-human interaction tends to fall short of expectations in real-world settings due to the difference between humans and AI. To address this, a study will be conducted to explore the effect of implementing an AI-powered call system on potential customers compared to human agent calls. Leveraging a randomized field experiment conducted at a call center of a large securities company and a randomized online experiment, we investigated the mechanism resulting in the different impacts on customer behavior between humans and AI. The results show that voice-based AI calls trade off emotional and informational support: AI's informational advantages can raise intention, but empathy gaps can suppress it. These findings contribute to the literature on the application of technology in organizations and provide guidance to organizations on the effective implementation of AI systems, highlighting both the advantages and limitations of AI in customer-facing roles.
神经网络、云计算、大数据、区块链等新兴技术为人工智能的发展铺平了道路,使人工智能能够为企业运营提供便利。特别是,一些组织试图利用人工智能来取代涉及敏感客户信息的人工代理,目的是加强隐私保护。然而,由于人类和人工智能之间的差异,在现实世界中,人工智能与人类的互动往往达不到预期。为了解决这个问题,将进行一项研究,以探索与人工代理呼叫相比,实施人工智能呼叫系统对潜在客户的影响。利用在一家大型证券公司呼叫中心进行的随机现场实验和随机在线实验,我们研究了导致人类和人工智能对客户行为产生不同影响的机制。结果表明,基于语音的人工智能通话权衡了情感和信息支持:人工智能的信息优势可以提高意愿,但同理心差距会抑制它。这些发现为组织中技术应用的文献做出了贡献,并为组织有效实施人工智能系统提供了指导,突出了人工智能在面向客户角色中的优势和局限性。
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引用次数: 0
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Decision Support Systems
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