In this paper, we investigate the multi-hop transmission scheme for quality of experience (QoE)-centric air-ground collaborative emergency communication system (ECS). In unmanned aerial vehicle (UAV) assisted communication, existing efforts focus on the quality of service (QoS) metric, such as fairness and throughput. The optimization mechanism centered on the QoS metric ignores the matching relationship between the transmission demands and achievable end-to-end (E2E) data rate, leading to an underutilized resource utilization. Considering the heterogeneous transmission demands, we apply general utility theory to portray model-free user satisfaction. Assuming the positions of users are previously unknown and network size may dynamically change, we focus on optimizing the UAV deployment and multi-hop transmission scheme to maximize the network-wide QoE while maintaining the regional coverage rate and connectivity. However, the formulated problem is a non-convex problem with the curse of dimensionality. To address this challenge, we propose a game-based best response algorithm for UAV deployment. The game-based many-to-many matching algorithm performs the multi-hop transmission scheme. Simulation results demonstrate that the proposed QoE-centric optimization method can efficiently improve the QoE performance compared to the existing QoS-centric multi-hop transmission algorithms. The proposed QoE optimization improves resource utilization without incurring additional system costs.
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