Pub Date : 2022-07-22DOI: 10.22441/visikom.v21i01.14811
Angga Grariyanto, Happy Prasetyawati
Adanya sebuah teknologi pada dalam media pembelajaran mampu memberikan akibat yang sangat optimal. Pembelajaran dengan basis yg memiliki teknologi serta komunikasi bisa berjalan efektif Bila kiprah pengajar saat melakukan pembelajaran menjadi fasilator yang mampu menyampaikan kemudahan pada para peserta didik pada melakukan pembelajaran bukan hanya sekedar memberikan info yang tidak praktis buat dipahami sang peserta didik. Menggunakan teknologi sebagai media infomasi serta komunikasi pada pembelajaran, kita mampu memanfaatkan e-learning. Salah satu tujuan penerapan e-learning pada pembelajaran agar menaikkan motivasi belajar peserta didik sebagai akibatnya prestasi belajar akan semakin baik hasilnya. Penelitian ini bertujuan buat mengetahui bagaimana efektivitas media pembelajaran e-learning melalui video terhadap taraf motivasi belajar di anak SMA. Teori yg digunakan pada penelitian ini adalah teori difusi inovasi. Pengambilan data diambil menggunakan metode probability sampling dengan teknik simple random sampling. akibat penelitian ini menunjukkan bahwa kurang signifikan atau kurang efektivitas media pembelajaran e-learning melalui video terhadap motivasi belajar di anak Sekolah Menengah Atas
{"title":"Efektivitas Media Pembelajaran E-learning Melalui Video Terhadap Tingkat Motivasi Belajar Pada Anak SMA","authors":"Angga Grariyanto, Happy Prasetyawati","doi":"10.22441/visikom.v21i01.14811","DOIUrl":"https://doi.org/10.22441/visikom.v21i01.14811","url":null,"abstract":"Adanya sebuah teknologi pada dalam media pembelajaran mampu memberikan akibat yang sangat optimal. Pembelajaran dengan basis yg memiliki teknologi serta komunikasi bisa berjalan efektif Bila kiprah pengajar saat melakukan pembelajaran menjadi fasilator yang mampu menyampaikan kemudahan pada para peserta didik pada melakukan pembelajaran bukan hanya sekedar memberikan info yang tidak praktis buat dipahami sang peserta didik. Menggunakan teknologi sebagai media infomasi serta komunikasi pada pembelajaran, kita mampu memanfaatkan e-learning. Salah satu tujuan penerapan e-learning pada pembelajaran agar menaikkan motivasi belajar peserta didik sebagai akibatnya prestasi belajar akan semakin baik hasilnya. Penelitian ini bertujuan buat mengetahui bagaimana efektivitas media pembelajaran e-learning melalui video terhadap taraf motivasi belajar di anak SMA. Teori yg digunakan pada penelitian ini adalah teori difusi inovasi. Pengambilan data diambil menggunakan metode probability sampling dengan teknik simple random sampling. akibat penelitian ini menunjukkan bahwa kurang signifikan atau kurang efektivitas media pembelajaran e-learning melalui video terhadap motivasi belajar di anak Sekolah Menengah Atas","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45398769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.22441/visikom.v21i01.15120
Sofia Aunul, Daniel Handoko
News aggregator is as a process of taking news from published sources, then reshaping the news, and republishing it in a shorter form in one presentation. LINE today as news aggregator appeared on the third stage of the time line of online journalism in Indonesia. This paper attempts to highlight previous studies findings about LINE Today as news aggregator. News aggregator faces domino effect in which audiences think that news aggregator is not credible as a result of data mining gibing repetitive information. On the other hand, it is urgent that there should be encouragement of digital journalist competence to be familiar with aggregation. Later, this leads to the idea of slow technology as an antithesis of interactive technology (news aggregator) that is based on human-centered activity.
{"title":"Researches on LINE Today as News Aggregator","authors":"Sofia Aunul, Daniel Handoko","doi":"10.22441/visikom.v21i01.15120","DOIUrl":"https://doi.org/10.22441/visikom.v21i01.15120","url":null,"abstract":"News aggregator is as a process of taking news from published sources, then reshaping the news, and republishing it in a shorter form in one presentation. LINE today as news aggregator appeared on the third stage of the time line of online journalism in Indonesia. This paper attempts to highlight previous studies findings about LINE Today as news aggregator. News aggregator faces domino effect in which audiences think that news aggregator is not credible as a result of data mining gibing repetitive information. On the other hand, it is urgent that there should be encouragement of digital journalist competence to be familiar with aggregation. Later, this leads to the idea of slow technology as an antithesis of interactive technology (news aggregator) that is based on human-centered activity.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45603828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.22441/visikom.v21i01.15131
C. Gunawan, Juwono Tri Atmodjo
Perkembangan jaman saat ini terus terjadi, adanya perubahan dari generasi ke generasi terus terjadi dan memiliki laju yang sangat pesat, hal ini pun terjadi dalam bisnis penyajian makanan dan minuman di mulai dari skala kecil, skala menengah dan skala besar, salah satunya ada penyedia kopi atau dapat kita sebut sebagai coffee shop. Maraknya bisnis kopi di Indonesia membawa para pebisnis untuk terus menemukan inovasi maupun strategi bisnis yang perlu mereka terapkan sehari-hari. Dan juga adanya peningkatan persaingan tiap tahun dan masa akan mendatang mengharuskan para pebisnis mengetahui cara agar konsumennya memiliki rasa minat pembelian ulang atau repurchase intention sebagai salah satu tolok ukur keberlangsungan suatu bisnis juga dapat diukur berdasarkan dari customer yang puas akan pelayanan barista di Authentic Coffee Shop yang telah dibekali pengetahuan atas konsumen yang mereka layani. Customer Relations yang dimiliki sebuah perusahaan dapat dikatakan sebagai ujung tombak yang akan berhadapan dengan customer secara langsung. Hubungan dengan pelanggan dapat menciptakan rasa diperhatikan, di hargai dan dipentingkan yang dirasakan oleh para customer. Menariknya dalam topik tentang customer relations yang dilakukan barista-barista di Authentic Coffee tersebut, berdasarkan hal tersebut penulis melakukan penelitian yang mengangkat topik mengenai pengaruh customer relations di Authentic Coffee Shop yang berdampak pada kepuasan pelanggan dan minat pembelian kembali pada pelanggan Aunthentic Coffee Shop
{"title":"PENGARUH CUSTOMER RELATIONS BARISTA TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION INTEREST (Survei terhadap Authentic Coffee Shop)","authors":"C. Gunawan, Juwono Tri Atmodjo","doi":"10.22441/visikom.v21i01.15131","DOIUrl":"https://doi.org/10.22441/visikom.v21i01.15131","url":null,"abstract":"Perkembangan jaman saat ini terus terjadi, adanya perubahan dari generasi ke generasi terus terjadi dan memiliki laju yang sangat pesat, hal ini pun terjadi dalam bisnis penyajian makanan dan minuman di mulai dari skala kecil, skala menengah dan skala besar, salah satunya ada penyedia kopi atau dapat kita sebut sebagai coffee shop. Maraknya bisnis kopi di Indonesia membawa para pebisnis untuk terus menemukan inovasi maupun strategi bisnis yang perlu mereka terapkan sehari-hari. Dan juga adanya peningkatan persaingan tiap tahun dan masa akan mendatang mengharuskan para pebisnis mengetahui cara agar konsumennya memiliki rasa minat pembelian ulang atau repurchase intention sebagai salah satu tolok ukur keberlangsungan suatu bisnis juga dapat diukur berdasarkan dari customer yang puas akan pelayanan barista di Authentic Coffee Shop yang telah dibekali pengetahuan atas konsumen yang mereka layani. Customer Relations yang dimiliki sebuah perusahaan dapat dikatakan sebagai ujung tombak yang akan berhadapan dengan customer secara langsung. Hubungan dengan pelanggan dapat menciptakan rasa diperhatikan, di hargai dan dipentingkan yang dirasakan oleh para customer. Menariknya dalam topik tentang customer relations yang dilakukan barista-barista di Authentic Coffee tersebut, berdasarkan hal tersebut penulis melakukan penelitian yang mengangkat topik mengenai pengaruh customer relations di Authentic Coffee Shop yang berdampak pada kepuasan pelanggan dan minat pembelian kembali pada pelanggan Aunthentic Coffee Shop ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46824584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.22441/visikom.v21i01.15625
P. A. Edvra, B. B. Puspita
Pandemi COVID-19 membuat konsumsi seseorang pada internet meningkat yang menciptakan masalah soal keamanan data pribadi. Semakin banyak konsumsi internet, semakin banyak data yang dipantau dan dikumpulkan oleh sistem Big Data. Peneliti mengeksplorasi langkah-langkah yang dilakukan para pengguna berat internet agar tetap bisa berinternet dengan data aman. Penelitian kualitatif ini menggunakan teknik pengumpulan data wawancara kepada tujuh pengguna berat internet. Hasil menunjukkan bahwa peningkatan konsumsi selama pandemi tak terelakkan. Pengguna internet juga paham tentang adanya pemantauan atas aktivitas daring mereka, dan mereka maklumi karena sudah tertulis di kebijakan privasi aplikasi. Sementara, terkait kebocoran data para pengguna sudah melakukan beberapa langkah pencegahan.
{"title":"Strategi Pengamanan Privasi: Studi Pada Pengguna Berat Internet di Masa Pandemi COVID-19","authors":"P. A. Edvra, B. B. Puspita","doi":"10.22441/visikom.v21i01.15625","DOIUrl":"https://doi.org/10.22441/visikom.v21i01.15625","url":null,"abstract":"Pandemi COVID-19 membuat konsumsi seseorang pada internet meningkat yang menciptakan masalah soal keamanan data pribadi. Semakin banyak konsumsi internet, semakin banyak data yang dipantau dan dikumpulkan oleh sistem Big Data. Peneliti mengeksplorasi langkah-langkah yang dilakukan para pengguna berat internet agar tetap bisa berinternet dengan data aman. Penelitian kualitatif ini menggunakan teknik pengumpulan data wawancara kepada tujuh pengguna berat internet. Hasil menunjukkan bahwa peningkatan konsumsi selama pandemi tak terelakkan. Pengguna internet juga paham tentang adanya pemantauan atas aktivitas daring mereka, dan mereka maklumi karena sudah tertulis di kebijakan privasi aplikasi. Sementara, terkait kebocoran data para pengguna sudah melakukan beberapa langkah pencegahan.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44733039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14434
Evangelystha Lumban Tobing
Public Relations (PR) has an important role both for institutions and for external public relations. One of the roles of PR in a company is Problem Solving Facilitator, one of the duties of a PR practitioner in his role as a Problem Solving Facilitator is to create alternatives to solve a problem, not only that, a PR practitioner must also be able to detect signs of an issue before the issue develops into a problem that can damage the image of an institution as well as the image of individuals in an institution. The formulation of the problem in this study is how the representation of a spin doctor in improving the image in the film Wag The Dog. The purpose of this study was to determine the representation of a spin doctor in improving the image of the film Wag The Dog. This study uses a qualitative descriptive approach with a semiotic approach. Charles Sanders Peirce, With the Charles Sanders Peirce semiotics research method, the researcher will analyze through Icons, Indexes, and symbols according to the existing context. It contains communication theories which are generally realized by a Public Relations in carrying out their duties and roles both in organizations and companies.
{"title":"REPRESENTASI SPIN DOCTOR DALAM MEMPERBAIKI CITRA PADA FILM WAG THE DOG (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE)","authors":"Evangelystha Lumban Tobing","doi":"10.22441/visikom.v20i02.14434","DOIUrl":"https://doi.org/10.22441/visikom.v20i02.14434","url":null,"abstract":"Public Relations (PR) has an important role both for institutions and for external public relations. One of the roles of PR in a company is Problem Solving Facilitator, one of the duties of a PR practitioner in his role as a Problem Solving Facilitator is to create alternatives to solve a problem, not only that, a PR practitioner must also be able to detect signs of an issue before the issue develops into a problem that can damage the image of an institution as well as the image of individuals in an institution. The formulation of the problem in this study is how the representation of a spin doctor in improving the image in the film Wag The Dog. The purpose of this study was to determine the representation of a spin doctor in improving the image of the film Wag The Dog. This study uses a qualitative descriptive approach with a semiotic approach. Charles Sanders Peirce, With the Charles Sanders Peirce semiotics research method, the researcher will analyze through Icons, Indexes, and symbols according to the existing context. It contains communication theories which are generally realized by a Public Relations in carrying out their duties and roles both in organizations and companies.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45187168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14350
Sri Lestari
Technological developments have spread among the community, including children. Currently, not a few children have and are good at operating gadgets. Gadgets can have a positive and negative impact on children. Because it is necessary for parents to provide direction to children so as not to be affected by the negative impact of gadgets by using effective communication patterns. Communication patterns are needed to analyze how the picture of communication that occurs between parents and children as active gadget users. The method used in this research is descriptive qualitative accompanied by in-depth interviews (in-depth interviews) in collecting the data needed for research. The results of this study were obtained through analysis of the recap of the results of indepth interviews with each informant. It is shown that indeed every parent has their own way of educating their children, especially in playing gadgets. Obtained from 5 families (Mother and Child), 1 family that applies permissive communication patterns, 2 families that apply democratic communication patterns and 2 families that apply authoritarian communication patterns.
{"title":"POLA KOMUNIKASI INTERPERSONAL ORANG TUA DAN ANAK DALAM MEMAHAMI BAHAYA GADGET DI TANGERANG","authors":"Sri Lestari","doi":"10.22441/visikom.v20i02.14350","DOIUrl":"https://doi.org/10.22441/visikom.v20i02.14350","url":null,"abstract":"Technological developments have spread among the community, including children. Currently, not a few children have and are good at operating gadgets. Gadgets can have a positive and negative impact on children. Because it is necessary for parents to provide direction to children so as not to be affected by the negative impact of gadgets by using effective communication patterns. Communication patterns are needed to analyze how the picture of communication that occurs between parents and children as active gadget users. The method used in this research is descriptive qualitative accompanied by in-depth interviews (in-depth interviews) in collecting the data needed for research. The results of this study were obtained through analysis of the recap of the results of indepth interviews with each informant. It is shown that indeed every parent has their own way of educating their children, especially in playing gadgets. Obtained from 5 families (Mother and Child), 1 family that applies permissive communication patterns, 2 families that apply democratic communication patterns and 2 families that apply authoritarian communication patterns.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41621682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14433
P. Wibowo
Villages are an important part of community development that cannot be separated. The importance of village development has received the attention of various experts in rural planning. The existence of the village is the forerunner to the development of a country that dares to build from the smallest things in the government structure. The village innovation program is designed to encourage and facilitate the strengthening of village capacity that is oriented towards meeting the achievement of the targets of the mediumterm development plan (RPJMN). This research refers to the communication strategy which is the best combination of several communication elements starting from the communicator and message content. The method that the researcher uses in this discussion is a case study in Girimukti Village, Ciemas District, Sukabumi Regency, West Java with a qualitative approach. The results of the study indicate that it can be concluded that the communication strategy carried out by the Ministry of Villages-PDTT towards the Village Innovation Program focuses on two communication strategies. Namely direct and indirect communication. In direct communication, the Ministry of Villages-PDTT chooses mass media, while indirect communication focuses on structural communication strategies.
{"title":"EVALUASI STRATEGI KOMUNIKASI KEMENTERIAN DESA-PDTT DALAM MEMBANGUN AWARENESS PROGRAM INOVASI DESA TAHUN 2018-2019 (STUDI KASUS DI KABUPATEN SUKABUMI, JAWA BARAT)","authors":"P. Wibowo","doi":"10.22441/visikom.v20i02.14433","DOIUrl":"https://doi.org/10.22441/visikom.v20i02.14433","url":null,"abstract":"Villages are an important part of community development that cannot be separated. The importance of village development has received the attention of various experts in rural planning. The existence of the village is the forerunner to the development of a country that dares to build from the smallest things in the government structure. The village innovation program is designed to encourage and facilitate the strengthening of village capacity that is oriented towards meeting the achievement of the targets of the mediumterm development plan (RPJMN). This research refers to the communication strategy which is the best combination of several communication elements starting from the communicator and message content. The method that the researcher uses in this discussion is a case study in Girimukti Village, Ciemas District, Sukabumi Regency, West Java with a qualitative approach. The results of the study indicate that it can be concluded that the communication strategy carried out by the Ministry of Villages-PDTT towards the Village Innovation Program focuses on two communication strategies. Namely direct and indirect communication. In direct communication, the Ministry of Villages-PDTT chooses mass media, while indirect communication focuses on structural communication strategies.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48778911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14371
Arvi Ristiani Pratami
Indonesia is the second largest contributor to plastic waste in the world. Not only pollutes the environment, plastic waste also causes animals to die. Some people are starting to become aware of the dangers of plastic waste. However, that is only a small part. This final project aims to make people aware that plastic waste is a problem that must be solved together. The theory used as the basis for this final project is hypodermic needle theory which has the principle of stimulus-response principle where the effect is a reaction to a particular stimulus. This theory considers that the mass media coverage is like a drug that is injected into the blood vessels of the audience, which then the audience will react as expected. This applicative final project design concept is made in a television news feature program format entitled Half a Heart Reduce Plastic. The format of the media used is digital 16: 9. This work is intended for all people. Based on the results of the production of plastic waste problems can be resolved if the government draws up regulations that regulate production to the recycling of plastic waste, the community must also contribute by reducing the use of plastic, and producers are asked to process their own plastic waste from production.
{"title":"DIRECTING TECHNIQUES FEATURE TELEVISION “SETENGAH HATI KURANGI PLASTIK”","authors":"Arvi Ristiani Pratami","doi":"10.22441/visikom.v20i02.14371","DOIUrl":"https://doi.org/10.22441/visikom.v20i02.14371","url":null,"abstract":"Indonesia is the second largest contributor to plastic waste in the world. Not only pollutes the environment, plastic waste also causes animals to die. Some people are starting to become aware of the dangers of plastic waste. However, that is only a small part. This final project aims to make people aware that plastic waste is a problem that must be solved together. The theory used as the basis for this final project is hypodermic needle theory which has the principle of stimulus-response principle where the effect is a reaction to a particular stimulus. This theory considers that the mass media coverage is like a drug that is injected into the blood vessels of the audience, which then the audience will react as expected. This applicative final project design concept is made in a television news feature program format entitled Half a Heart Reduce Plastic. The format of the media used is digital 16: 9. This work is intended for all people. Based on the results of the production of plastic waste problems can be resolved if the government draws up regulations that regulate production to the recycling of plastic waste, the community must also contribute by reducing the use of plastic, and producers are asked to process their own plastic waste from production.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41323347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14517
Paul Pandapotan Sitinjak
Penelitian ini dilakukan untuk mencoba beberapa strategi komunikasi promosi dimedia sosial dengan cara memanfaatkan konten Instagram dan sosial media influencer dalam meningkatkan brand awareness kampus Saint Mary’s College Jakarta. Dimana pengguna Instagram saat ini mayoritas berasal dari kalangan milenial. Adapun tujuan diadakannya penelitian ini adalah untuk mengetahui dan mengurai strategi pemanfaatan konten Instagram dan sosial media influencer dalam meningkatkan brand awareness kampus Saint Mary’s College Jakarta. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara mendalam terhadap 60 siswa kelas 12 Sekolah Menengah Atas, beberapa mahasiswa, staf dan pemilik yayasan kampus Saint Mary’s College Jakarta. Hasil penelitian ini menunjukkan bahwa pemanfataan konten Instagram selama kurang lebih sepuluh bulan dan penggunaan jasa sosial media influencer yang tepat dapat meningkatkan brand awareness dengan signifikan.
{"title":"PEMANFAATAN KONTEN INSTAGRAM DAN SOCIAL MEDIA INFLUENCER DALAM MENINGKATKAN BRAND AWARENESS SAINT MARY’S COLLEGE JAKARTA","authors":"Paul Pandapotan Sitinjak","doi":"10.22441/visikom.v20i02.14517","DOIUrl":"https://doi.org/10.22441/visikom.v20i02.14517","url":null,"abstract":"Penelitian ini dilakukan untuk mencoba beberapa strategi komunikasi promosi dimedia sosial dengan cara memanfaatkan konten Instagram dan sosial media influencer dalam meningkatkan brand awareness kampus Saint Mary’s College Jakarta. Dimana pengguna Instagram saat ini mayoritas berasal dari kalangan milenial. Adapun tujuan diadakannya penelitian ini adalah untuk mengetahui dan mengurai strategi pemanfaatan konten Instagram dan sosial media influencer dalam meningkatkan brand awareness kampus Saint Mary’s College Jakarta. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara mendalam terhadap 60 siswa kelas 12 Sekolah Menengah Atas, beberapa mahasiswa, staf dan pemilik yayasan kampus Saint Mary’s College Jakarta. Hasil penelitian ini menunjukkan bahwa pemanfataan konten Instagram selama kurang lebih sepuluh bulan dan penggunaan jasa sosial media influencer yang tepat dapat meningkatkan brand awareness dengan signifikan.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44773766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14512
Ogrivia Ratih Puspa Ningrum, Juwono Tri Atmodjo
Internet users are increasing every year and the current pandemic conditions indicate an increase in online shopping transactions. Indonesian consumers remain the most active online shoppers, and around 14% of them shop online using smartphones, tablets or other mobile devices. One of the e-commerce is Tokopedia, in increasing its transactions, it carries out advertising activities with the aim that people are interested in opening the Tokopedia application and making transactions on the application. Waktu Indonesia Belanja program using the K-POP model that is currently in demand by the public has become an advertising program carried out by Tokopedia. The approach to Tokopedia's advertising research is to use the Heuristic Systematic Model for purchasing decisions. This study aims to determine the effect of Tokopedia advertising on purchasing decisions for students at Mercu Buana University Jakarta using the Heuristic Systematic Model. Data analysis in this study was carried out by distributing questionnaires to 384 respondents who became the sample of this study where the sampling technique was proportional stratified random sampling, then further analysis was carried out with multiple linear regression models using the SPSS program. The results showed that there was a positive and significant influence between advertising processing carried out heuristically on purchasing decisions, as well as advertising processing carried out systematically which showed a positive and significant influence on purchasing decisions. The magnitude of the effect of systematic processing on purchasing decisions is greater than that of heuristic processing. Simultaneously, advertising processing which is carried out heuristically and systematically shows a positive and significant influence on purchasing decisions.
互联网用户每年都在增加，目前的大流行情况表明网上购物交易有所增加。印尼消费者仍然是最活跃的网上购物者，其中约14%的人使用智能手机、平板电脑或其他移动设备进行网上购物。其中一个电子商务是Tokopedia，为了增加交易，它开展了广告活动，目的是让人们有兴趣打开Tokopedia应用程序并在该应用程序上进行交易。目前广受欢迎的K-POP模式的《Waktu Indonesia Belanja》成为了Tokopedia的广告节目。Tokopedia广告研究的方法是使用启发式系统模型进行购买决策。本研究旨在利用启发式系统模型确定Tokopedia广告对雅加达Mercu Buana大学学生购买决策的影响。本研究的数据分析是通过向384名被调查者发放问卷作为本研究的样本进行的，抽样技术为比例分层随机抽样，然后使用SPSS程序使用多元线性回归模型进行进一步分析。结果表明，启发式广告加工对购买决策有显著的正向影响，系统性广告加工对购买决策有显著的正向影响。系统加工对购买决策的影响程度大于启发式加工。同时，启发式的、系统的广告加工对购买决策产生了积极而显著的影响。
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