Pub Date : 2022-02-26DOI: 10.22441/jvk.v20i02.14373
Dina Hammatul Hayyi
Pesona Tari Gandrung merupakan film dokumenter yang bercerita tentang sebuah kesenian tari tradisional yang pada mulanya di manfaatkan untuk mengelabuhi penjajah Belanda dengan penari laki-laki yang berbusana wanita dan perkembangan jaman Tari Gandrung laki-laki penyalahan penafsiran. Saat ini Tari Gandrung menjadi sebuah kebanggaan bahkan di jadikan icon kepariwisataan di kabutapen Banyuwangi pada tahun 2012Penelitian ini memfokuskan pada bagaimana seorang Penyutradataraan dalam merangkai dan membuat sebuah film dengan jenis dokumenter potret dan dengan bentuk dokumenter eksposisi. Selain itu penulis juga membangun cerita mulai dari sejarah hingga dijadikan icon kepariwisataan di Bayuwangi.
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Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14516
Adharis Kuswidiarto
Identitas merek penting untuk membangun citra dan nilai merek baru di mata masyarakat. Adapun identitas merek yang ingin disampaikan oleh Agrowing.co.id adalah berkualitas dan terjangkau. Penelitian ini dilakukan untuk mengetahui Strategi Identitas Merek Agrowing.co.id sebagai Startup E-Commerce Agribusiness Tahun 2019. Teori yang digunakan adalah komunikasi pemasaran terpadu dan analisa STP (Segmentation, Targeting dan Positioning) oleh Widyastuti (2017), konsep marketing mix 4C (Customer Solution, Customer Cost, Convenience, dan Communication) yang dikembangkan oleh Robert F. Louterborn. Paradigma yang digunakan dalam penelitian ini adalah Paradigma konstrutivis. Tipe penelitian deskriptif dengan pendekatan kualitatif. Dengan teknik pengumpulan data melalui wawancara mendalam, dokumentasi dan observasi partisipatif. Teknik analisis data dalam penelitian ini adalah reduksi data, penyajian data, serta penarikan kesimpulan. Teknik pemeriksaan keabsahan data menggunakan triangulasi sumber. Hasil penelitian ini menunjukkan bahwa strategi identitas merek yang dilakukan oleh Agrowing.co.id melalui beberapa tahap yaitu analisa STP, analisa competitor melalui konsep marketing mix 4C (Customer Solution, Customer Cost, Convenience, dan Communication) dan implementasi strategi komunikasi pemasaran terpadu (IMC) seperti advertising, sales promotion, public relation, digital marketing, personal selling, dan event marketing. Semua tahapan strategi dilakukan untuk mengomunikasikan identitas merek agrowing.co.id yaitu berkualitas dan terjangkau. Identitas merek berkualitas tergambar dari customer solution dan convenience, sedangkan identitas merek terjangkau tergambar dari customer cost dan communication. Saran peneliti dengan melakukan evaluasi strategi secara berkala dapat memberikan insight baru dalam mengomunikasikan identitas merek secara efektif.
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Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14435
Khalishah Nuramalina
Feature included in journalistic products that explain the problem in depth and sharp but with an interesting and mild language style. The television news feature ‘Setengah Hati Kurangi Plastik’ carries the theme of environmental issues that focus on the problem of plastic waste, which is a serious problem in the world including Indonesia. The results of research from researchers from the University of Georgia, United States, Dr. Jenna Jambeck, Indonesia is the second of 192 countries that produce the most plastic waste in the world. While the title 'Half a Heart Reduce Plastic' is a satirical word aimed at people who are still half-hearted in their commitment to reduce the use of plastic. In addition, government regulations are also considered not to be a solution and are still applied unevenly. In making this work, the writer acts as a Camera Person. The shooting technique used is The Developing Shot technique, where this technique is a combination of all the elements contained in the camera, such as lens movement, camera movement, mounting movement.
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Pub Date : 2022-02-26DOI: 10.22441/jvk.v20i02.14371
Arvi Ristiani Pratami
Indonesia is the second largest contributor to plastic waste in the world. Not only pollutes the environment, plastic waste also causes animals to die. Some people are starting to become aware of the dangers of plastic waste. However, that is only a small part. This final project aims to make people aware that plastic waste is a problem that must be solved together. The theory used as the basis for this final project is hypodermic needle theory which has the principle of stimulus-response principle where the effect is a reaction to a particular stimulus. This theory considers that the mass media coverage is like a drug that is injected into the blood vessels of the audience, which then the audience will react as expected. This applicative final project design concept is made in a television news feature program format entitled Half a Heart Reduce Plastic. The format of the media used is digital 16: 9. This work is intended for all people. Based on the results of the production of plastic waste problems can be resolved if the government draws up regulations that regulate production to the recycling of plastic waste, the community must also contribute by reducing the use of plastic, and producers are asked to process their own plastic waste from production.
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Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14373
Dina Hammatul Hayyi
Pesona Tari Gandrung merupakan film dokumenter yang bercerita tentang sebuah kesenian tari tradisional yang pada mulanya di manfaatkan untuk mengelabuhi penjajah Belanda dengan penari laki-laki yang berbusana wanita dan perkembangan jaman Tari Gandrung laki-laki penyalahan penafsiran. Saat ini Tari Gandrung menjadi sebuah kebanggaan bahkan di jadikan icon kepariwisataan di kabutapen Banyuwangi pada tahun 2012Penelitian ini memfokuskan pada bagaimana seorang Penyutradataraan dalam merangkai dan membuat sebuah film dengan jenis dokumenter potret dan dengan bentuk dokumenter eksposisi. Selain itu penulis juga membangun cerita mulai dari sejarah hingga dijadikan icon kepariwisataan di Bayuwangi.
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Pub Date : 2022-02-26DOI: 10.22441/visikom.v20i02.14372
Eggi Listy Bahatis Muthia
NET television station. is a station that has a young age compared to other televisions in Indonesia, but is much loved by loyal viewers. Seeing the many loyal viewers of the television station, public relations creates a place to gather and exchange the views of loyal viewers of the NET television station. as the NET community. Good people. The purpose of this study was to find out the strategies carried out by the public relations television station NET. in building an image in the community.In this study using the public relations strategy theory Scoot M. Cutlip & Allen H. Center This study uses a constructivist paradigm with a qualitative approach to case study methods. Data collection techniques with interview techniques and observations and supported by literature studies. The results of this study are public relations television station NET. apply the Scoot M. Cutlip & Allen H.Center theory in implementing the public relations strategy. Besides that, "NET. TV is COOL "is a corporate image that is valued by the community. While the obstacles faced are when looking for targets to become members of the NET community. Good people.
{"title":"STRATEGI PUBLIC RELATIONS STASIUN TELEVISI DALAM MEMBANGUN CORPORATE IMAGE (Studi Kasus Program Community Relations NET. Good People di Stasiun Televisi NET.)","authors":"Eggi Listy Bahatis Muthia","doi":"10.22441/visikom.v20i02.14372","DOIUrl":"https://doi.org/10.22441/visikom.v20i02.14372","url":null,"abstract":"NET television station. is a station that has a young age compared to other televisions in Indonesia, but is much loved by loyal viewers. Seeing the many loyal viewers of the television station, public relations creates a place to gather and exchange the views of loyal viewers of the NET television station. as the NET community. Good people. The purpose of this study was to find out the strategies carried out by the public relations television station NET. in building an image in the community.In this study using the public relations strategy theory Scoot M. Cutlip & Allen H. Center This study uses a constructivist paradigm with a qualitative approach to case study methods. Data collection techniques with interview techniques and observations and supported by literature studies. The results of this study are public relations television station NET. apply the Scoot M. Cutlip & Allen H.Center theory in implementing the public relations strategy. Besides that, \"NET. TV is COOL \"is a corporate image that is valued by the community. While the obstacles faced are when looking for targets to become members of the NET community. Good people. ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42137516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-26DOI: 10.22441/visikom.v20i01.14195
Yosika Yosika
The use of social media Facebook as an alternative to new media in online publication activities to be able to reach a wider and targeted audience. As a result, there are more followers on LaSalle College Indonesia social media than other similar educational institutions. This research was conducted to find out how the management strategy of publications conducted by Lasalle College Indonesia through Facebook social media using the stages of managing publications from Manager Creations Publications "Brand Awareness Facebook". This study uses a qualitative approach with descriptive research types. The research method used is a single case study by conducting in-depth interviews with informants and conducting observation activities. The results of this study indicate that Lasalle College Indonesia uses Facebook as a media for publication of achievements to communicate its strategy in its aim to attract audience interest and reach wider target audiences to be interested in Lasalle College Indonesia by using soft selling. In its implementation there are several steps that are considered by Lasalle College Indonesia, namely determining the identification of the intended target audience, determining the type of publication content, determining the budget and publication schedule, placing the right publication, and formatting the content and text published on Facebook
使用社交媒体Facebook作为在线出版活动中新媒体的替代品，以便能够接触到更广泛和有针对性的受众。因此，印尼拉萨尔学院在社交媒体上的粉丝比其他类似的教育机构要多。本研究旨在通过Manager Creations publications“Brand Awareness Facebook”管理出版物的各个阶段，了解Lasalle College Indonesia如何通过Facebook社交媒体进行出版物管理策略。本研究采用定性方法与描述性研究类型。所使用的研究方法是通过与举报人进行深入访谈并开展观察活动进行单一案例研究。本研究的结果表明，拉萨尔学院印度尼西亚使用Facebook作为媒体发布的成果，以传达其战略，其目的是吸引受众的兴趣，并达到更广泛的目标受众，对拉萨尔学院印度尼西亚使用软销售感兴趣。在实施过程中，Lasalle College Indonesia考虑了几个步骤，即确定预期目标受众的识别，确定出版内容的类型，确定预算和出版时间表，放置正确的出版物，以及在Facebook上发布的内容和文本的格式
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Pub Date : 2022-01-26DOI: 10.22441/visikom.v20i01.14196
Silmi Nazilah
Wahana Honda is one of the businesses engaged in the distribution of Honda motorcycles and the service of Honda motorcycles is one of the services of Wahana Honda. This research uses descriptive research method with a qualitative approach. The method used is a case study by conducting in-depth interviews with informants. The results of this study indicate that the role of producers in the Wahana Honda Prime web series process consists of 3 stages, in pre-production which of course it is related in making themes, story ideas, cinematographic processes in the production and editing of images. In the production process the producer is fully responsible for controlling, supervising, and coordinating to all the crew involved for the smooth running of their production, carrying out production in accordance with the script and shooting script made by the producer. In post production there are 2 editing processes, namely offline and online. The producer ensures and supervises the production work in accordance with the client's direction and deliver the results in accordance with the agreed time.
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Pub Date : 2022-01-26DOI: 10.22441/visikom.v20i01.14324
Rahmadina Rahmadina
This study was introduced by the appearance of technology in the digital era. Youtube is the social media that often used by society today.This study is using the concept of new media, Youtube, management, and management function of POAC (Planning, Organizing, Actuating, Controlling). This study also explaining how the management strategy of Hotman Pari Show youtube account. The methods used in this study is descriptive qualitative with the qualitative approach to describe the result of the study by concluding the interview's result (indepth interview). With three key informant of Hotman Paris Show which are the head of social media officer, the staff of social media officer, and the producer.The result of this study concluded how the management strategy of Hotman Paris Show youtube account in gaining their objective, which is to maximizing every show by creating the headline, caption, and thumbnail as good as possible, so it would make the good impression for the audience when they saw it. Moreover, the production team of Hotman Paris Show has implementing the strategy to always create the theme of the event that inspiring people and became the trending topic of the society. The production team and the social media team have the important role in the implementation of Hotman Paris youtube account because their completing one and another
这项研究是由数字时代技术的出现引入的。Youtube是当今社会经常使用的社交媒体。本研究运用了新媒体、Youtube、管理的概念，以及POAC的管理功能（计划、组织、执行、控制）。本研究还解释了HotmanPariShowyoutube帐号的管理策略。本研究中使用的方法是描述性的定性方法，通过总结访谈结果来描述研究结果（深入访谈）。Hotman Paris Show的三位关键线人分别是社交媒体官负责人、社交媒体官工作人员和制片人。这项研究的结果总结了Hotman Paris Show youtube账户的管理策略是如何实现他们的目标的，即通过创建尽可能好的标题、说明和缩略图来最大限度地提高每一个节目，从而在观众观看时给他们留下好印象。此外，Hotman Paris Show的制作团队一直在实施策略，始终创造出鼓舞人心的活动主题，并成为社会的热门话题。制作团队和社交媒体团队在Hotman Paris youtube账户的实施中发挥着重要作用，因为他们完成了一个又一个
{"title":"STRATEGI PENGELOLAAN AKUN YOUTUBE HOTMAN PARIS SHOW","authors":"Rahmadina Rahmadina","doi":"10.22441/visikom.v20i01.14324","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14324","url":null,"abstract":"This study was introduced by the appearance of technology in the digital era. Youtube is the social media that often used by society today.This study is using the concept of new media, Youtube, management, and management function of POAC (Planning, Organizing, Actuating, Controlling). This study also explaining how the management strategy of Hotman Pari Show youtube account. The methods used in this study is descriptive qualitative with the qualitative approach to describe the result of the study by concluding the interview's result (indepth interview). With three key informant of Hotman Paris Show which are the head of social media officer, the staff of social media officer, and the producer.The result of this study concluded how the management strategy of Hotman Paris Show youtube account in gaining their objective, which is to maximizing every show by creating the headline, caption, and thumbnail as good as possible, so it would make the good impression for the audience when they saw it. Moreover, the production team of Hotman Paris Show has implementing the strategy to always create the theme of the event that inspiring people and became the trending topic of the society. The production team and the social media team have the important role in the implementation of Hotman Paris youtube account because their completing one and another","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48251390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-26DOI: 10.22441/visikom.v20i01.14198
Wiji Rahayu Ningyastuti
Millennials continue to communicate with their friends on social media, and even follow social media trends to show that they are up-to-date and live a happy life. This phenomenon of Fear of Missing Out is examined by the authors in this study. This research aims to find out how FoMO occurs in millennials who use Instagram. This study uses descriptive research with a qualitative approach. Use the phenomenology of Alfred Schutz to illustrate what motivates the millennial generation to use Instagram, the causes of FoMO, the content that causes FoMO, indications of FoMO, as well as the characteristics of FoMO. The results obtained are the millennials who use Instagram excessively can cause FoMO, millennials who experience FoMO in Instagram has several indications and also certain characteristics. Such as fear, anxiety, and worry.
{"title":"FENOMENA FEAR OF MISSING OUT PADA GENERASI MILLENIAL DALAM JEJARING SOSIAL MEDIA INSTAGRAM","authors":"Wiji Rahayu Ningyastuti","doi":"10.22441/visikom.v20i01.14198","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14198","url":null,"abstract":"Millennials continue to communicate with their friends on social media, and even follow social media trends to show that they are up-to-date and live a happy life. This phenomenon of Fear of Missing Out is examined by the authors in this study. This research aims to find out how FoMO occurs in millennials who use Instagram. This study uses descriptive research with a qualitative approach. Use the phenomenology of Alfred Schutz to illustrate what motivates the millennial generation to use Instagram, the causes of FoMO, the content that causes FoMO, indications of FoMO, as well as the characteristics of FoMO. The results obtained are the millennials who use Instagram excessively can cause FoMO, millennials who experience FoMO in Instagram has several indications and also certain characteristics. Such as fear, anxiety, and worry.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45123609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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