Pub Date : 2022-01-26DOI: 10.22441/visikom.v20i01.14197
Putrianti Mungi Kurniasari
Online media business competition in Indonesia requires Kompas Daily Newspaper to take efforts to promote Kompas.id. This study aims to find out how digital marketing communication strategy in increasing paid users Kompas.id. This type of research is case study with qualitative approach and in-depth interview data collection techniques. The results concluded that main direction of Kompas.id's digital marketing communication strategy was objective focused in which digital aspects didn’t only appear in the marketing communication mix, but the whole process of the strategy. The steps start from identifying the target audience, designing communication, deciding digital marketing communication mix and it’s channel, determining total budget for digital marketing communication, then measuring the results of digital marketing communication.
{"title":"STRATEGI KOMUNIKASI PEMASARAN DIGITAL PT. KOMPAS MEDIA NUSANTARA DALAM MENINGKATKAN JUMLAH PAID USERS PORTAL BERITA BERBAYAR Kompas.id","authors":"Putrianti Mungi Kurniasari","doi":"10.22441/visikom.v20i01.14197","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14197","url":null,"abstract":"Online media business competition in Indonesia requires Kompas Daily Newspaper to take efforts to promote Kompas.id. This study aims to find out how digital marketing communication strategy in increasing paid users Kompas.id. This type of research is case study with qualitative approach and in-depth interview data collection techniques. The results concluded that main direction of Kompas.id's digital marketing communication strategy was objective focused in which digital aspects didn’t only appear in the marketing communication mix, but the whole process of the strategy. The steps start from identifying the target audience, designing communication, deciding digital marketing communication mix and it’s channel, determining total budget for digital marketing communication, then measuring the results of digital marketing communication.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46936165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-26DOI: 10.22441/visikom.v20i01.14258
Najmatul Fauziah
Communities are generally formed because there are similarities, visions and missions shared by the people who join in it. Bandung City National Entrepreneur Network. Association of Entrepreneurs whose goal is to establish Japnas, to help the growth of the Indonesian economy, by defending our own products. Japnas Bandung was also established in 2018. This research is how the communication pattern of the Bandung National Entrepreneur Network community in maintaining its existence. This study uses a qualitative approach with a descriptive method. Data collection techniques using interviews, observation and documentation. In this study, the communication pattern used is one-way communication, namely the Japnas website, two-way WhatsApp group media, and multi-way communication occurs during face-to-face meetings such as annual events, Branch Deliberations, Annual Meetings, Break Fasting Together, Halal Bi Halal and Meetings. weekly/monthly. Communication activity in Japnas Bandung City uses descriptive communication, Prescriptive communication (Giving Instructions).
社区的形成通常是因为加入社区的人有相似之处、愿景和使命。万隆市国家企业家网络。企业家协会，其目标是建立Japnas，通过保护我们自己的产品来帮助印尼经济增长。Japnas Bandung也于2018年成立。本文研究的是万隆民族企业家网络社区的传播模式如何维持其存在。本研究采用定性方法和描述性方法。使用访谈、观察和文件的数据收集技术。在本研究中，使用的沟通模式是单向沟通，即Japnas网站、双向WhatsApp群组媒体，而在面对面会议期间，如年度活动、分支机构审议、年度会议、集体禁食、Halal Bi Halal和meetings。每周/每月。日本万隆市的交流活动采用描述性交流、规定性交流（给出指示）。
{"title":"POLA KOMUNIKASI KOMUNITAS JARINGAN PENGUSAHA NASIONAL BANDUNG DALAM MEMPERTAHANKAN EKSISTENSINYA","authors":"Najmatul Fauziah","doi":"10.22441/visikom.v20i01.14258","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14258","url":null,"abstract":"Communities are generally formed because there are similarities, visions and missions shared by the people who join in it. Bandung City National Entrepreneur Network. Association of Entrepreneurs whose goal is to establish Japnas, to help the growth of the Indonesian economy, by defending our own products. Japnas Bandung was also established in 2018. This research is how the communication pattern of the Bandung National Entrepreneur Network community in maintaining its existence. This study uses a qualitative approach with a descriptive method. Data collection techniques using interviews, observation and documentation. In this study, the communication pattern used is one-way communication, namely the Japnas website, two-way WhatsApp group media, and multi-way communication occurs during face-to-face meetings such as annual events, Branch Deliberations, Annual Meetings, Break Fasting Together, Halal Bi Halal and Meetings. weekly/monthly. Communication activity in Japnas Bandung City uses descriptive communication, Prescriptive communication (Giving Instructions).","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47872789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-26DOI: 10.22441/visikom.v20i01.14255
Nikmah Afiana Tridarmaningrum
One of them is the @indonesiawithout dating account which positions its account as a syiar media for young people dating. This account activity is not only in the digital world but also penetrates into the real world through the form of self-actualization of the members of the @indonesiawithout dating account. This study aims to find out and explain the effectiveness of the Indonesia Without Dating campaign message on Young Marriage Interests for Generation Z (Study on followers of the @indonesiawithout dating Instagram account). This research is a quantitative explanatory using a survey research approach. Researchers used 100 respondents as samples with the Simple Randomized Probability Technique (Morrisan, 2015) The results of this study can be said that the campaign message for the Instagram account Indonesia Without Dating is effective in encouraging interest in young marriage in generation Z. This is in accordance with the results of the Spearman correlation analysis of 0.751 from Critical Values (Rs) of 0.197. In addition, there is a positive relationship between the variables X and Y from the positive values resulting from the test.
{"title":"EFEKTIVITAS PESAN KAMPANYE INDONESIA TANPA PACARAN TERHADAP MINAT NIKAH MUDA DIKALANGAN GENERASI Z","authors":"Nikmah Afiana Tridarmaningrum","doi":"10.22441/visikom.v20i01.14255","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14255","url":null,"abstract":"One of them is the @indonesiawithout dating account which positions its account as a syiar media for young people dating. This account activity is not only in the digital world but also penetrates into the real world through the form of self-actualization of the members of the @indonesiawithout dating account. This study aims to find out and explain the effectiveness of the Indonesia Without Dating campaign message on Young Marriage Interests for Generation Z (Study on followers of the @indonesiawithout dating Instagram account). This research is a quantitative explanatory using a survey research approach. Researchers used 100 respondents as samples with the Simple Randomized Probability Technique (Morrisan, 2015) The results of this study can be said that the campaign message for the Instagram account Indonesia Without Dating is effective in encouraging interest in young marriage in generation Z. This is in accordance with the results of the Spearman correlation analysis of 0.751 from Critical Values (Rs) of 0.197. In addition, there is a positive relationship between the variables X and Y from the positive values resulting from the test.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48828803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-26DOI: 10.22441/visikom.v20i01.14260
Retma Prastika
Theories in influencing factors explain some of the factors therein; cultural factors, social factors, personal factors and psychological factors. These factors are to find out the factors that influence and are dominant in making decision to purchase travel tickets on Tiket.com. This type of research used in this study is descriptive in a quantitative approach. The method used is a survey research on ticket.com consumers in Jakarta. Where researchers collect data premiere that is distributing questionnaires to respondents as many as 100 using purposive sampling techniques. Based on the results of the study show that cultural factors influence the decision to purchase tickets as much as 58% agree that it is a personal need that includes basic values, social factors as much as 66% disagree with the outdated influence on ticket purchase decision making, then personal factors as much as 71 % agreed that job needs influenced ticket purchasing decisions, while psychological factors as much as 54% agreed with the services provided, 67% strongly agreed with data confidentiality and 66% agreed that there was never an error when making payments.
{"title":"ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN TIKET PERJALANAN","authors":"Retma Prastika","doi":"10.22441/visikom.v20i01.14260","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14260","url":null,"abstract":"Theories in influencing factors explain some of the factors therein; cultural factors, social factors, personal factors and psychological factors. These factors are to find out the factors that influence and are dominant in making decision to purchase travel tickets on Tiket.com. This type of research used in this study is descriptive in a quantitative approach. The method used is a survey research on ticket.com consumers in Jakarta. Where researchers collect data premiere that is distributing questionnaires to respondents as many as 100 using purposive sampling techniques. Based on the results of the study show that cultural factors influence the decision to purchase tickets as much as 58% agree that it is a personal need that includes basic values, social factors as much as 66% disagree with the outdated influence on ticket purchase decision making, then personal factors as much as 71 % agreed that job needs influenced ticket purchasing decisions, while psychological factors as much as 54% agreed with the services provided, 67% strongly agreed with data confidentiality and 66% agreed that there was never an error when making payments.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43933937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-05DOI: 10.22441/JVK.V19I02.11388
Zulaikha Rumaisha Alwi
The Woman repesentation in "Sharing Husband" movie is the title of this research. The problem of this research was to know about how the media's repesentation of the woman in the movie. The aim of this research was stated on the research problem it was to know about how the media's repesentation of the woman in the movie. This research is qualitative descriptions research used semiotic model by Roland. The data was collect from the movie scene which is has the media repesentation of the woman on the movie. The data were analyzed used semiotic mode by Rolland. the data were analyze into two steps, the denology analyses was the first step, on this step the actuall meaning of the scene are being analyze. The second step is Conotation analyses , this step the research analyze the Meaning of the scenes that reperesented by the media. The result of this reearch is from the movie " sharing husband", the media was represented the lives of three women as a mother and as the wife. As the mother with a full of love and erudite. And the lonely, innocent , and a shy wife. And the matrealistic wife. The three stories was packed inbthe movie with a different message in every scene
{"title":"REPRESENTASI PEREMPUAN DALAM FILM “BERBAGI SUAMI” (ANALISIS SEMIOTIKA ROLAND BARTHES)","authors":"Zulaikha Rumaisha Alwi","doi":"10.22441/JVK.V19I02.11388","DOIUrl":"https://doi.org/10.22441/JVK.V19I02.11388","url":null,"abstract":"The Woman repesentation in \"Sharing Husband\" movie is the title of this research. The problem of this research was to know about how the media's repesentation of the woman in the movie. The aim of this research was stated on the research problem it was to know about how the media's repesentation of the woman in the movie. This research is qualitative descriptions research used semiotic model by Roland. The data was collect from the movie scene which is has the media repesentation of the woman on the movie. The data were analyzed used semiotic mode by Rolland. the data were analyze into two steps, the denology analyses was the first step, on this step the actuall meaning of the scene are being analyze. The second step is Conotation analyses , this step the research analyze the Meaning of the scenes that reperesented by the media. The result of this reearch is from the movie \" sharing husband\", the media was represented the lives of three women as a mother and as the wife. As the mother with a full of love and erudite. And the lonely, innocent , and a shy wife. And the matrealistic wife. The three stories was packed inbthe movie with a different message in every scene","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42725801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-05DOI: 10.22441/JVK.V19I02.11389
S. Mulya, Irmulansati Tomohardjo
The formation of the concept of self is also owned by JKT48 fans. The formation of the concept of the self is influenced by the experience carried out by fans in doing "Idol You Can Meet" at Theater JKT48 Jakarta, interaction between fans and member, interact with fellow JKT48 fans, join to a community that is associated with JKT48. The method used in this research is qualitative - phenomenology. Primary data collection in this reseach is in-depth interview techniques, observation and documentation. The results of the research are explained the experiences endured by fans, The formation of the concept of self in fans after following the activities of "Idol You Can Meet" JKT48, the interaction between fans, and the experiences about socializing among fans in a community.Conclusion of this research is fans can form the self-concept about their self being fans without opening up their I dentity as fans by directly in their environment that are not closest, fans can get many experiences about memorable experiences and disappointing experiences after during following the activities of "Idol You Can Meet" JKT48, the positive influence of member to fans for doing good activities, and fans can socialize with other fans, make a new friend with another fans and join or make community for socialize and support JKT48 together.
{"title":"PENGALAMAN PEMBENTUKAN KONSEP DIRI PENGGEMAR DALAM MENGIKUTI KEGIATAN \"IDOL YOU CAN MEET\" DI THEATER JKT48 JAKARTA","authors":"S. Mulya, Irmulansati Tomohardjo","doi":"10.22441/JVK.V19I02.11389","DOIUrl":"https://doi.org/10.22441/JVK.V19I02.11389","url":null,"abstract":"The formation of the concept of self is also owned by JKT48 fans. The formation of the concept of the self is influenced by the experience carried out by fans in doing \"Idol You Can Meet\" at Theater JKT48 Jakarta, interaction between fans and member, interact with fellow JKT48 fans, join to a community that is associated with JKT48. The method used in this research is qualitative - phenomenology. Primary data collection in this reseach is in-depth interview techniques, observation and documentation. The results of the research are explained the experiences endured by fans, The formation of the concept of self in fans after following the activities of \"Idol You Can Meet\" JKT48, the interaction between fans, and the experiences about socializing among fans in a community.Conclusion of this research is fans can form the self-concept about their self being fans without opening up their I dentity as fans by directly in their environment that are not closest, fans can get many experiences about memorable experiences and disappointing experiences after during following the activities of \"Idol You Can Meet\" JKT48, the positive influence of member to fans for doing good activities, and fans can socialize with other fans, make a new friend with another fans and join or make community for socialize and support JKT48 together.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47119618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-05DOI: 10.22441/JVK.V19I02.11391
C. Purwanti
The existence of language in political communication is very interesting to study. Language is no longer viewed neutrally. The meaning of words, phrases, clauses, sentences, and paragraphs must be understood and understood more than literal meaning, literal meaning, or grammatical meaning. The meaning of language is always obedient to its users in political communication. It can be said that in the practice of political communication, language is always used which is very dynamic and flexible according to the context, situation, and goals of the communicator. Language has power in political communication. Language, on the one hand, has the meaning of agreement as an instrument and expresses symptoms that occur socially which are always free from intervention by power. On the other hand, language can be an instrument capable of presenting itself and providing space and as an arena for various interests and powers. Thus, the existence of language becomes symbols and signs that always present a very specific interest in political communication. Language can shape and educate all human life. In political communication, language is not a neutral tool. Language has the power to always change, the power of language that can destroy, and also can build. So language has a very prominent power in meaning, value, and purpose in the language itself in communicating. Here the level of language use begins to shift; starting from the use of words, the use of statements, the use of text and finally the context itself. In other words, more clearly, the words in the language of a ruler or those who are in power must be able to relate to the context. Likewise, statements in language as a ruler must also be in accordance with the context; Likewise a text that is displayed in the news, in addition to the autonomy of a text, the text must also originate from a context. Language and political communication are highly dependent on “words”, “sentences”, “text” and “context”. the essence of political communication, the expression of the truth of human life as a human being as a communicant in a society that uses a very diverse language in which it is a creature that speaks, a creature who speaks, a creature that has an interest in political communication. Language has power in political communication. This article is written to describe the existence of language in political communication using an interdisciplinary approach.
{"title":"PERAN BAHASA DALAM KOMUNIKASI POLITIK","authors":"C. Purwanti","doi":"10.22441/JVK.V19I02.11391","DOIUrl":"https://doi.org/10.22441/JVK.V19I02.11391","url":null,"abstract":"The existence of language in political communication is very interesting to study. Language is no longer viewed neutrally. The meaning of words, phrases, clauses, sentences, and paragraphs must be understood and understood more than literal meaning, literal meaning, or grammatical meaning. The meaning of language is always obedient to its users in political communication. It can be said that in the practice of political communication, language is always used which is very dynamic and flexible according to the context, situation, and goals of the communicator. Language has power in political communication. Language, on the one hand, has the meaning of agreement as an instrument and expresses symptoms that occur socially which are always free from intervention by power. On the other hand, language can be an instrument capable of presenting itself and providing space and as an arena for various interests and powers. Thus, the existence of language becomes symbols and signs that always present a very specific interest in political communication. Language can shape and educate all human life. In political communication, language is not a neutral tool. Language has the power to always change, the power of language that can destroy, and also can build. So language has a very prominent power in meaning, value, and purpose in the language itself in communicating. Here the level of language use begins to shift; starting from the use of words, the use of statements, the use of text and finally the context itself. In other words, more clearly, the words in the language of a ruler or those who are in power must be able to relate to the context. Likewise, statements in language as a ruler must also be in accordance with the context; Likewise a text that is displayed in the news, in addition to the autonomy of a text, the text must also originate from a context. Language and political communication are highly dependent on “words”, “sentences”, “text” and “context”. the essence of political communication, the expression of the truth of human life as a human being as a communicant in a society that uses a very diverse language in which it is a creature that speaks, a creature who speaks, a creature that has an interest in political communication. Language has power in political communication. This article is written to describe the existence of language in political communication using an interdisciplinary approach.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48281535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-05DOI: 10.22441/JVK.V19I02.11390
Nesya Nesya, Juwono Tri Atmodjo
The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a marketing communication process where information about a brand is packaged in an integrated narrative that is disseminated into contributions in various media channels with the aim of creating certain experiences. This phenomenon has begun to be developed by the digital platform Narasi.Tv, a digital-based company with the www.narasi.tv page. Established in September 2017, Narasi.Tv has a number of programs that are disseminated on social media. Researchers want to see Narasi.Tv in presenting media content on its channel, advertising space on Narasi.Tv, and the transmedia branding model on Narasi.Tv as a whole. This research uses a qualitative approach with study methods collected based on the results of interviews, observations, and documentation. The result of this research is Narasi.Tv applies transmedia branding which includes narration, participation, and brand. Narasi.Tv as a media for young people to embrace its audience aged 18-35 years to be involved in uploaded content. Narasi.Tv also creates content with advertisers with the concept of collaboration where the content must contain positive values that are in line. Narasi.Tv will also not run collaboration content at any time.
{"title":"MODEL PEMASARAN DIGITAL ‘TRANSMEDIA BRANDING’ PADA CHANNEL NARASI.TV","authors":"Nesya Nesya, Juwono Tri Atmodjo","doi":"10.22441/JVK.V19I02.11390","DOIUrl":"https://doi.org/10.22441/JVK.V19I02.11390","url":null,"abstract":"The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a marketing communication process where information about a brand is packaged in an integrated narrative that is disseminated into contributions in various media channels with the aim of creating certain experiences. This phenomenon has begun to be developed by the digital platform Narasi.Tv, a digital-based company with the www.narasi.tv page. Established in September 2017, Narasi.Tv has a number of programs that are disseminated on social media. Researchers want to see Narasi.Tv in presenting media content on its channel, advertising space on Narasi.Tv, and the transmedia branding model on Narasi.Tv as a whole. This research uses a qualitative approach with study methods collected based on the results of interviews, observations, and documentation. The result of this research is Narasi.Tv applies transmedia branding which includes narration, participation, and brand. Narasi.Tv as a media for young people to embrace its audience aged 18-35 years to be involved in uploaded content. Narasi.Tv also creates content with advertisers with the concept of collaboration where the content must contain positive values that are in line. Narasi.Tv will also not run collaboration content at any time.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44204245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-05DOI: 10.22441/JVK.V19I02.11392
T. T. Pureklolon
Political communication consists of political actors and political messages relating to power, governance, and all government policies. This communication takes place in complex political behavior. The complexity of political communication runs in a political process that is always unique and strategic from a communicator through messages and media. The speaking ability and representation of a communicator are the main determining elements in political communication. Political communication is a dynamic element that can determine political socialization and at the same time determine political participation. In this case political communication can be a pattern of human political behavior and a major determinant in politics. Therefore; Political communication is communication that involves political messages and political actors, or is directly related to power, government and government policies in a country. Political communication can also be understood as communication between two institutions, namely "those who govern" and "those who are ruled." This is an important thing in political communication. In every human activity always requires communication. It can be said that communication is an absolute thing in the concrete life of every human being. Communicators in a communication always occur in a social life matrix. Communication also occurs in social situations from the very beginning of a communication, develops until its end, which means: the relationship between the communicator and the public or the public is an inseparable part of the social system. Mass communicators as organizations that occupy important sensitive positions in social networks, respond to various pressures by rejecting and selecting information that all occur in the relevant social system that develops in society at that time. In a political communication, there are often figures of political communicator figures who certainly have authority and popularity such as community leaders, religious leaders, or celebrities, and so on, which are used effectively to attract the masses, such as in elections to gain votes. Actions like this are perfectly fine in a political communication, including also displaying large-scale advertisements with gleaming and excitement. In political communication, the content of political messages uses the media more than using public communication such as campaigns or speeches. The content of political messages is also directly related to the media setting agenda which always comes from orders from certain groups or groups, in this case a propaganda can also play in the message which aims to form new perceptions in the eyes of the public. This political message can influence the success process of a political party when competing for votes for power. The writing method in this article is a qualitative method, literature study with an interdisciplinary approach.
{"title":"KOMUNIKASI POLITIK: KAJIAN SUBSTANSIAL DALAM PENDEKATAN POLITIK","authors":"T. T. Pureklolon","doi":"10.22441/JVK.V19I02.11392","DOIUrl":"https://doi.org/10.22441/JVK.V19I02.11392","url":null,"abstract":"Political communication consists of political actors and political messages relating to power, governance, and all government policies. This communication takes place in complex political behavior. The complexity of political communication runs in a political process that is always unique and strategic from a communicator through messages and media. The speaking ability and representation of a communicator are the main determining elements in political communication. Political communication is a dynamic element that can determine political socialization and at the same time determine political participation. In this case political communication can be a pattern of human political behavior and a major determinant in politics. Therefore; Political communication is communication that involves political messages and political actors, or is directly related to power, government and government policies in a country. Political communication can also be understood as communication between two institutions, namely \"those who govern\" and \"those who are ruled.\" This is an important thing in political communication. In every human activity always requires communication. It can be said that communication is an absolute thing in the concrete life of every human being. Communicators in a communication always occur in a social life matrix. Communication also occurs in social situations from the very beginning of a communication, develops until its end, which means: the relationship between the communicator and the public or the public is an inseparable part of the social system. Mass communicators as organizations that occupy important sensitive positions in social networks, respond to various pressures by rejecting and selecting information that all occur in the relevant social system that develops in society at that time. In a political communication, there are often figures of political communicator figures who certainly have authority and popularity such as community leaders, religious leaders, or celebrities, and so on, which are used effectively to attract the masses, such as in elections to gain votes. Actions like this are perfectly fine in a political communication, including also displaying large-scale advertisements with gleaming and excitement. In political communication, the content of political messages uses the media more than using public communication such as campaigns or speeches. The content of political messages is also directly related to the media setting agenda which always comes from orders from certain groups or groups, in this case a propaganda can also play in the message which aims to form new perceptions in the eyes of the public. This political message can influence the success process of a political party when competing for votes for power. The writing method in this article is a qualitative method, literature study with an interdisciplinary approach.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49662510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-26DOI: 10.22441/visikom.v19i02.15873
Sri Edi Teguh Lorosae
In this study, researchers wanted to find out how the process of designing the creative ad of the Mizone version bantu siap balikin. This study uses a constructivist paradigm with a qualitative approach and case study methods. Data collection techniques were carried out through in-depth interviews with key informants and informants. The data validity checking technique uses source triangulation, namely by interviewing two sources, in this case Mizone customers, to obtain data validity. In this case, it can be seen that there are 3 stages carried out in the design of the Mizone version of the assistive creative advertisement, namely, the Pre-production, Production and Post-production stages. These three stages are the general process in making an advertisement. Each stage has an influence on the final results of the advertisements. The concepts and ideas of the ads are sought and then adjusted to the target audience of the ad. Advertising media is determined to have conformity with the target audience, so that the main target of advertising can be achieved. After the ad is displayed, the ad is then evaluated to determine the effect of the advertisement on the target audience (amplication).
{"title":"ANALISIS IKLAN KREATIF MIZONE VERSI BANTU SIAP BALIKIN PADA TIM KREATIF AGENSI RED COMMUNICATION","authors":"Sri Edi Teguh Lorosae","doi":"10.22441/visikom.v19i02.15873","DOIUrl":"https://doi.org/10.22441/visikom.v19i02.15873","url":null,"abstract":"In this study, researchers wanted to find out how the process of designing the creative ad of the Mizone version bantu siap balikin. This study uses a constructivist paradigm with a qualitative approach and case study methods. Data collection techniques were carried out through in-depth interviews with key informants and informants. The data validity checking technique uses source triangulation, namely by interviewing two sources, in this case Mizone customers, to obtain data validity. In this case, it can be seen that there are 3 stages carried out in the design of the Mizone version of the assistive creative advertisement, namely, the Pre-production, Production and Post-production stages. These three stages are the general process in making an advertisement. Each stage has an influence on the final results of the advertisements. The concepts and ideas of the ads are sought and then adjusted to the target audience of the ad. Advertising media is determined to have conformity with the target audience, so that the main target of advertising can be achieved. After the ad is displayed, the ad is then evaluated to determine the effect of the advertisement on the target audience (amplication). ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42041019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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