Pub Date : 2020-11-11DOI: 10.22441/visikom.v19i02.14214
Frisca Arta Mulia
This research was conducted to determine the Integrated Marketing Communication (IMC) Strategy to Reach Resellers from Agrowing.co.id.The paradigm used in this thesis is the post-positivist paradigm and uses a qualitative approach with descriptive research type, data collection techniques through interviews. Data analysis techniques are data reduction, data presentation, and drawing conclusions. The technique of checking the validity of the data uses source triangulation. The results of this thesis indicate that the integrated marketing communication strategy (IMC) chosen is able to get a reseller from Agrowing.co.id. In planning an integrated marketing communication strategy, Agrowing.co.id used SWOT Analysis, STP analysis, Target audience Determination, Media Selection, and Determination of the Mixture of Marketing Communication Elements. In its activities Agrowing.co.id used all integrated marketing communication (IMC) which is advertising, sales promotion, public relations, personal selling, interactive marketing, and direct marketing. The most effective integrated marketing communication strategies are interactive marketing, personal selling, and sales promotion. Suggestion according to researchers is to strengthen the marketing element mix that is advertising so that integrated marketing communication strategies are more optimal. As well as adding human resources to optimize integrated marketing communication.
{"title":"STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENDAPATKAN RESELLER DARI AGROWING.CO.ID","authors":"Frisca Arta Mulia","doi":"10.22441/visikom.v19i02.14214","DOIUrl":"https://doi.org/10.22441/visikom.v19i02.14214","url":null,"abstract":"This research was conducted to determine the Integrated Marketing Communication (IMC) Strategy to Reach Resellers from Agrowing.co.id.The paradigm used in this thesis is the post-positivist paradigm and uses a qualitative approach with descriptive research type, data collection techniques through interviews. Data analysis techniques are data reduction, data presentation, and drawing conclusions. The technique of checking the validity of the data uses source triangulation. The results of this thesis indicate that the integrated marketing communication strategy (IMC) chosen is able to get a reseller from Agrowing.co.id. In planning an integrated marketing communication strategy, Agrowing.co.id used SWOT Analysis, STP analysis, Target audience Determination, Media Selection, and Determination of the Mixture of Marketing Communication Elements. In its activities Agrowing.co.id used all integrated marketing communication (IMC) which is advertising, sales promotion, public relations, personal selling, interactive marketing, and direct marketing. The most effective integrated marketing communication strategies are interactive marketing, personal selling, and sales promotion. Suggestion according to researchers is to strengthen the marketing element mix that is advertising so that integrated marketing communication strategies are more optimal. As well as adding human resources to optimize integrated marketing communication.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47241036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-10DOI: 10.22441/visikom.v19i02.14205
Dwi Feni Aiman
Social media influencer as a strategy that markets products, with a variety of social media platforms such as Instagram, YouTube, Facebook and other social media, social media influencers provide Brands to market and advertise directly to their target audience. There are several influencers that have been categorized according to the skills or concepts they made from the beginning, such as beauty influencers, influencers whose concept of beauty. Through reviews given by social media influencers will add value to the Brand's credibility and increase public awareness of the Brand so that the public can use the value of the service or product offered to a personal level. This study discusses how to increase the appeal possessed by one of the beauty influences, namely Tasya Farasya in supporting a "Safi" skin care product on the YouTube platform. This type of research is constructivism with qualitative research. The method used was survey research on followers of Tasya Farasya. Where researchers collect data at the premiere of transferring questionnaires to respondents and observations on Tasya Farasya's Instagram or YouTube social media accounts. Based on the results of the study, the appeal of social media influencer Tasya Farasya's in the eyes of the public in promoting Safi's products is on the credibility given by Tasya as an honest, detailed and beautiful influencer beauty.
{"title":"IDENTIFIKASI DAYA TARIK SOSIAL MEDIA INFLUENCER TASYA FARASYA","authors":"Dwi Feni Aiman","doi":"10.22441/visikom.v19i02.14205","DOIUrl":"https://doi.org/10.22441/visikom.v19i02.14205","url":null,"abstract":"Social media influencer as a strategy that markets products, with a variety of social media platforms such as Instagram, YouTube, Facebook and other social media, social media influencers provide Brands to market and advertise directly to their target audience. There are several influencers that have been categorized according to the skills or concepts they made from the beginning, such as beauty influencers, influencers whose concept of beauty. Through reviews given by social media influencers will add value to the Brand's credibility and increase public awareness of the Brand so that the public can use the value of the service or product offered to a personal level. This study discusses how to increase the appeal possessed by one of the beauty influences, namely Tasya Farasya in supporting a \"Safi\" skin care product on the YouTube platform. This type of research is constructivism with qualitative research. The method used was survey research on followers of Tasya Farasya. Where researchers collect data at the premiere of transferring questionnaires to respondents and observations on Tasya Farasya's Instagram or YouTube social media accounts. Based on the results of the study, the appeal of social media influencer Tasya Farasya's in the eyes of the public in promoting Safi's products is on the credibility given by Tasya as an honest, detailed and beautiful influencer beauty.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44092368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-08DOI: 10.22441/visikom.v19i1.9838
Wishnu Mahendra Putra Mangarapian
Marketing communication strategy is a process in which the company plans things to be implemented to achieve company goals. This research aims to describe the marketing communication strategy carried out by PT. Digital Kreasi Internasional in increasing subscribers to the Nussa Official channel on Youtube through social media Instagram for the 2019 period. This research uses a constructivist paradigm, with a case study method, a descriptive-qualitative approach. The results of the study illustrate the stages of the marketing communication strategy carried out by PT. Digital Creation International in 2019, namely, first starting from small research (not carried out massively), secondly carrying out direct implementation (creating content), third doing analysis as well as strategic planning from the results of content that have been broadcast to the public, fourth re-implementation in which there are execution media and monitoring, finally, the company conducts an evaluation. The company uses a pull marketing communication strategy. The effort is being made to update the content on Youtube, Instagram, and website platforms regularly according to market demand.
营销传播策略是公司计划要实施的事情以实现公司目标的过程。本研究旨在描述PT. Digital Kreasi international在2019年期间通过社交媒体Instagram增加Youtube上Nussa官方频道订阅者的营销传播策略。本研究采用建构主义研究范式、案例研究法、描述-定性研究方法。研究结果说明了PT. Digital Creation International在2019年实施的营销传播策略的阶段，即首先从小型研究开始(未大规模开展)，其次进行直接实施(创建内容)，第三从已经向公众传播的内容结果进行分析和战略规划，第四次重新实施，其中有执行媒体和监控，最后，公司进行评估。该公司采用拉动式营销传播策略。根据市场需求，定期更新Youtube、Instagram和网站平台上的内容。
{"title":"STRATEGI KOMUNIKASI PEMASARAN PT. DIGITAL KREASI INDONESIA DALAM MENINGKATKAN SUBSCRIBER CHANNEL NUSSA OFFICIAL DI YOUTUBE MELALUI INSTAGRAM","authors":"Wishnu Mahendra Putra Mangarapian","doi":"10.22441/visikom.v19i1.9838","DOIUrl":"https://doi.org/10.22441/visikom.v19i1.9838","url":null,"abstract":"Marketing communication strategy is a process in which the company plans things to be implemented to achieve company goals. This research aims to describe the marketing communication strategy carried out by PT. Digital Kreasi Internasional in increasing subscribers to the Nussa Official channel on Youtube through social media Instagram for the 2019 period. This research uses a constructivist paradigm, with a case study method, a descriptive-qualitative approach. The results of the study illustrate the stages of the marketing communication strategy carried out by PT. Digital Creation International in 2019, namely, first starting from small research (not carried out massively), secondly carrying out direct implementation (creating content), third doing analysis as well as strategic planning from the results of content that have been broadcast to the public, fourth re-implementation in which there are execution media and monitoring, finally, the company conducts an evaluation. The company uses a pull marketing communication strategy. The effort is being made to update the content on Youtube, Instagram, and website platforms regularly according to market demand. ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47400962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
An entrepreneur builds Personal Branding to advance his business and image, by publishing self-contained content in social media so that he can push himself into a new market. This research aims to find out Top Of Mind, Sandiaga Salahuddin Uno's Personal Branding Entrepreneurship and the entrepreneurial motivation of Mercu Buana University students regarding Personal Branding Sandiaga Salahuddin Uno. The method used in this research is descriptive method using the process of collecting interview data, documentation and literature study. The results of the study have suggestions for Sandiaga Salahuddin Uno, to remain an inspiring figure for the Indonesian people, maintain and remain himself, grounded and inform the knowledge of business and entrepreneurship.
企业家通过在社交媒体上发布独立的内容来建立个人品牌，从而提升自己的业务和形象，从而将自己推向一个新的市场。本研究旨在了解Top Of Mind、Sandiaga Salahuddin Uno的个人品牌创业以及Mercu Buana大学学生关于个人品牌Sandiaga Salahuddin Uno的创业动机。本研究采用的方法是描述性的方法，采用了收集访谈资料、文献资料和文献研究的过程。这项研究的结果对Sandiaga Salahuddin Uno提出了建议，他要继续成为印度尼西亚人民的鼓舞人心的人物，保持并保持他自己，脚踏实地，传播商业和企业家精神的知识。
{"title":"ANALISIS PERSONAL BRANDING ENTREPRENEURSHIP SANDIAGA SALAHUDDIN UNO DALAM MENUMBUHKAN MOTIVASI BERWIRAUSAHA MAHASISWA UNIVERSITAS MERCU BUANA","authors":"Faridinah Azzah, A. R. Hi","doi":"10.22441/JVK.V19I1.9847","DOIUrl":"https://doi.org/10.22441/JVK.V19I1.9847","url":null,"abstract":"An entrepreneur builds Personal Branding to advance his business and image, by publishing self-contained content in social media so that he can push himself into a new market. This research aims to find out Top Of Mind, Sandiaga Salahuddin Uno's Personal Branding Entrepreneurship and the entrepreneurial motivation of Mercu Buana University students regarding Personal Branding Sandiaga Salahuddin Uno. The method used in this research is descriptive method using the process of collecting interview data, documentation and literature study. The results of the study have suggestions for Sandiaga Salahuddin Uno, to remain an inspiring figure for the Indonesian people, maintain and remain himself, grounded and inform the knowledge of business and entrepreneurship.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43326032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PT. Pegadaian Syariah in increasing gold sales by communicating gold products to consumers, so that consumers after knowing the advantages of buying gold become a profitable purchase option. The problems in this research; how PT. Pegadaian Syariah communicates products, advantages and services in selling gold to consumers and potential consumers. The company's marketing communication process to consumers with the aim of increasing understanding, attracting buying interest and increasing sales of gold products can be achieved. Qualitative research methods - a case study used to research with descriptive design and data collection techniques with participatory observation, in-depth interviews, and documentation study. Companies in increasing sales to consumers by communicating variations of precious metal gold products, prices, procedures for calculating precious metal gold investment through brochures, price tables, promotions through advertising, personal selling, face-to-face communication / direct selling, to consumers who make purchases, seminars and Pegadaian Digital Service (PDS) in the form of web and mobile-based applications. Consumer backgrounds determine how to make purchases and the reasons for consumer purchases vary, so that marketing communication methods are always adapted to the unique needs of consumers.
{"title":"Mengkomunikasikan Penjualan Emas PT. Pegadaian Syariah di Jakarta Barat","authors":"NW Dewi Susanti","doi":"10.22441/JVK.V18I2.9828","DOIUrl":"https://doi.org/10.22441/JVK.V18I2.9828","url":null,"abstract":"PT. Pegadaian Syariah in increasing gold sales by communicating gold products to consumers, so that consumers after knowing the advantages of buying gold become a profitable purchase option. The problems in this research; how PT. Pegadaian Syariah communicates products, advantages and services in selling gold to consumers and potential consumers. The company's marketing communication process to consumers with the aim of increasing understanding, attracting buying interest and increasing sales of gold products can be achieved. Qualitative research methods - a case study used to research with descriptive design and data collection techniques with participatory observation, in-depth interviews, and documentation study. Companies in increasing sales to consumers by communicating variations of precious metal gold products, prices, procedures for calculating precious metal gold investment through brochures, price tables, promotions through advertising, personal selling, face-to-face communication / direct selling, to consumers who make purchases, seminars and Pegadaian Digital Service (PDS) in the form of web and mobile-based applications. Consumer backgrounds determine how to make purchases and the reasons for consumer purchases vary, so that marketing communication methods are always adapted to the unique needs of consumers. ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49252576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research entitled Marketing Communication Pattern of the Tourism and Culture Office in Building a Maritime Tourism Destination Brand in Padang City intends to find out the patterns and marketing communication strategies carried out by the Tourism and Culture Office in Padang City in building their Maritime Tourism Destination Brand. This is motivated by the need for the Government Office, especially regarding tourism to be able to do marketing and promotion so that tourists who visit continue to increase. Coupled with an increase in the tourism sector is one part of President Joko Widodo's nawacita that must be realized. The city of Padang has amazing marine tourism destinations. For example, like Padang Beach, Air Manis Beach, Pasir Jambak Beach, Nirwana Beach and Caroline Beach..
{"title":"POLA KOMUNIKASI PEMASARAN DINAS PARIWISATA DAN KEBUDAYAAN DALAM MEMBANGUN MEREK DESTINASI WISATA BAHARI DI KOTA PADANG","authors":"Mardhiyyah Mardhiyyah","doi":"10.22441/JVK.V18I2.9614","DOIUrl":"https://doi.org/10.22441/JVK.V18I2.9614","url":null,"abstract":"The research entitled Marketing Communication Pattern of the Tourism and Culture Office in Building a Maritime Tourism Destination Brand in Padang City intends to find out the patterns and marketing communication strategies carried out by the Tourism and Culture Office in Padang City in building their Maritime Tourism Destination Brand. This is motivated by the need for the Government Office, especially regarding tourism to be able to do marketing and promotion so that tourists who visit continue to increase. Coupled with an increase in the tourism sector is one part of President Joko Widodo's nawacita that must be realized. The city of Padang has amazing marine tourism destinations. For example, like Padang Beach, Air Manis Beach, Pasir Jambak Beach, Nirwana Beach and Caroline Beach..","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47178918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Customer Relationships Management (CRM) strategy in a company or organization largely determines success in maintaining brand engagement that is inherent in the company's customers. CRM strategy is a reference that has been planned to carry out the steps of CRM activities to be carried out by the company. The study was conducted to determine the Kompasiana CRM Strategy in order to maintain brand engagement towards Kompasianer, find out the form of communication in the concept of Public Relations in the implementation of CRM and also to know Kompasiana's branding strategy to survive in competition. Research refers to some previous research relating to the concept of CRM and its impact on the company. The method used in qualitative research methods with a case study approach. While the research paradigm is post positivism, where data is obtained through in-depth interviews and observation. The results of the study showed that Kompasiana implemented a CRM strategy process consisting of Understand and Differentiate, Developed and Customized, Interact and Deliver as well as Acquire and Retain. This CRM strategy process is implemented in both online and offline activities. The form of implementation of the activities also had an impact on the image and reputation and the Kompasiana brand
{"title":"STRATEGI CUSTOMER RELATIONSHIPS MANAGEMENT KOMPASIANA DALAM MEMPERTAHANKAN BRAND ENGAGEMENT TERHADAP KOMPASIANER","authors":"Ade Chandra, Ardhariksa Zk Ardhariksa Zk","doi":"10.22441/JVK.V19I1.9842","DOIUrl":"https://doi.org/10.22441/JVK.V19I1.9842","url":null,"abstract":"The Customer Relationships Management (CRM) strategy in a company or organization largely determines success in maintaining brand engagement that is inherent in the company's customers. CRM strategy is a reference that has been planned to carry out the steps of CRM activities to be carried out by the company. The study was conducted to determine the Kompasiana CRM Strategy in order to maintain brand engagement towards Kompasianer, find out the form of communication in the concept of Public Relations in the implementation of CRM and also to know Kompasiana's branding strategy to survive in competition. Research refers to some previous research relating to the concept of CRM and its impact on the company. The method used in qualitative research methods with a case study approach. While the research paradigm is post positivism, where data is obtained through in-depth interviews and observation. The results of the study showed that Kompasiana implemented a CRM strategy process consisting of Understand and Differentiate, Developed and Customized, Interact and Deliver as well as Acquire and Retain. This CRM strategy process is implemented in both online and offline activities. The form of implementation of the activities also had an impact on the image and reputation and the Kompasiana brand","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47579773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This project has the objective of building Brand Awareness of a newcomer brand, Banyumu. Has an innovative product, namely a dispenser machine that is integrated with the application (mobile app) to refill drinking water in a tumbler (drinking bottle). Banyumu is here to provide a solution to Green Consumers' concerns when they want to refill drinking water in their tumbler when they are outside, and also aims to reduce the use of disposable drinking bottles. Using the theoretical foundation of branding, advertising, digital marketing communications, Brand Awareness, creativity in advertising, big ideas, and Creative Directors. To build Brand Awareness, of course, a brand must have an identity to be more easily recognized or remembered by the target audiens, especially Banyumu is a new brand. The use of the Guerrilla Marketing concept on social media (digital media) as the main media with Green Consumers as the main target audiens who are 18-35 years old and live in urban areas, who are active and have flexibility in the digital world.Banyumu has become a Brand Recognition from the Unaware Brand stage, which now makes it easier to introduce and market its products to a target audience. Brand Identity / Brand Elements, Key Visual, Brand Persona, Social Media Account, and Social Media Ads are the result of design that can be used by Banyumu.
{"title":"STRATEGI MEDIA SOSIAL DAN CREATIVE BRANDING BANYUMU DALAM MEMBANGUN BRAND AWARENESS","authors":"Djuniawan Ramadhan","doi":"10.22441/JVK.V19I1.9845","DOIUrl":"https://doi.org/10.22441/JVK.V19I1.9845","url":null,"abstract":"This project has the objective of building Brand Awareness of a newcomer brand, Banyumu. Has an innovative product, namely a dispenser machine that is integrated with the application (mobile app) to refill drinking water in a tumbler (drinking bottle). Banyumu is here to provide a solution to Green Consumers' concerns when they want to refill drinking water in their tumbler when they are outside, and also aims to reduce the use of disposable drinking bottles. Using the theoretical foundation of branding, advertising, digital marketing communications, Brand Awareness, creativity in advertising, big ideas, and Creative Directors. To build Brand Awareness, of course, a brand must have an identity to be more easily recognized or remembered by the target audiens, especially Banyumu is a new brand. The use of the Guerrilla Marketing concept on social media (digital media) as the main media with Green Consumers as the main target audiens who are 18-35 years old and live in urban areas, who are active and have flexibility in the digital world.Banyumu has become a Brand Recognition from the Unaware Brand stage, which now makes it easier to introduce and market its products to a target audience. Brand Identity / Brand Elements, Key Visual, Brand Persona, Social Media Account, and Social Media Ads are the result of design that can be used by Banyumu.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45754148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The success of a company in carrying out its activities cannot be separated from the interference of public relations activities. The steps that will be taken by Public Relations must be considered because the Public Relations function that is carried out in every company activity has a major influence on the sustainability of the company. Online media is a communication channel that occurs online through websites on the internet whether it contains text, photos, videos, or music. All types of communication channels on the internet are online media. With the existence of online media, the information obtained will be spread more quickly, the information provided will get direct feedback from the audience and the cost is relatively cheap. Good and positive use of online media will get good and positive responses from the public as well. Research with the constructivism paradigm with a case study research method. Data collection techniques using non-participant observation and conducting interviews with sources. The results showed that the activities of the Public Relations Function in communicating online media medcom.id had been carried out well by the company. Publicity activities and press agentry are aspects of the public relations function that are most often used in corporate activities including aspects of external relations, advertising, public affairs, lobbying, and issue management.
{"title":"FUNGSI PUBLIC RELATIONS DALAM MENGKOMUNIKASIKAN MEDIA ONLINE MEDCOM.ID","authors":"Muhammad Rafi","doi":"10.22441/JVK.V18I2.9833","DOIUrl":"https://doi.org/10.22441/JVK.V18I2.9833","url":null,"abstract":"The success of a company in carrying out its activities cannot be separated from the interference of public relations activities. The steps that will be taken by Public Relations must be considered because the Public Relations function that is carried out in every company activity has a major influence on the sustainability of the company. Online media is a communication channel that occurs online through websites on the internet whether it contains text, photos, videos, or music. All types of communication channels on the internet are online media. With the existence of online media, the information obtained will be spread more quickly, the information provided will get direct feedback from the audience and the cost is relatively cheap. Good and positive use of online media will get good and positive responses from the public as well. Research with the constructivism paradigm with a case study research method. Data collection techniques using non-participant observation and conducting interviews with sources. The results showed that the activities of the Public Relations Function in communicating online media medcom.id had been carried out well by the company. Publicity activities and press agentry are aspects of the public relations function that are most often used in corporate activities including aspects of external relations, advertising, public affairs, lobbying, and issue management.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44819108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A Princess is a title possessed by a female figure in a leadership court of a nation with a Monarch system in its government, however these days, the figure of a Princess tend to be portrayed incorrectly in various media resulting a construction of fallacy in the society’s point of view towards it. As an effort to deconstructs the fallacy built in the society referring to the Princess figure by employing its successful franchise of the Disney Princess, Disney attempts to instill an early educational message regarding the value of feminism and gender equality towards children globally by utilizing a campaign known as ‘Dream Big, Princess’ referring to the cause and delivering the message through commercials which one of them was specifically published as the ‘Where Will Your Imagination Take You?’ version. Done by applicating the constructivism paradigm, this research was intented to find the commercial way of utilizing various sign to representate an ideal image of the Princess’ figure as a role model. By adopting the qualitative methods and the viewpoint of Charles Sanders Peirce’s Semiotic theory, this research was done to the main analysis unit consisting of 11 different sequences from the commercial itself. By the end of the research, signs implying inclusivity, exploration, determination, creation, potential, braveness and feminism shows and as a whole, resulting how a Princess tend to be constructed more of an inspirative figure in the eyes of children which their presence as a role model is able to motivate children with various backgrounds to realize their full potential in their way of reaching their own hopes and dreams.
{"title":"REPRESENTASI CITRA PRINCESS DALAM IKLAN “DREAM BIG, PRINCESS” (Analisis Semiotika Charles Sanders Peirce )","authors":"Juliano Richi","doi":"10.22441/JVK.V19I1.9843","DOIUrl":"https://doi.org/10.22441/JVK.V19I1.9843","url":null,"abstract":"A Princess is a title possessed by a female figure in a leadership court of a nation with a Monarch system in its government, however these days, the figure of a Princess tend to be portrayed incorrectly in various media resulting a construction of fallacy in the society’s point of view towards it. As an effort to deconstructs the fallacy built in the society referring to the Princess figure by employing its successful franchise of the Disney Princess, Disney attempts to instill an early educational message regarding the value of feminism and gender equality towards children globally by utilizing a campaign known as ‘Dream Big, Princess’ referring to the cause and delivering the message through commercials which one of them was specifically published as the ‘Where Will Your Imagination Take You?’ version. Done by applicating the constructivism paradigm, this research was intented to find the commercial way of utilizing various sign to representate an ideal image of the Princess’ figure as a role model. By adopting the qualitative methods and the viewpoint of Charles Sanders Peirce’s Semiotic theory, this research was done to the main analysis unit consisting of 11 different sequences from the commercial itself. By the end of the research, signs implying inclusivity, exploration, determination, creation, potential, braveness and feminism shows and as a whole, resulting how a Princess tend to be constructed more of an inspirative figure in the eyes of children which their presence as a role model is able to motivate children with various backgrounds to realize their full potential in their way of reaching their own hopes and dreams. ","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43592553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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