Management of social media, especially the Twitter account of the Ministry of Education and Culture @Kemdikbud_RI. This research is to find out about the management of Kemdikbud_RI's Twitter account in the socialization of the Perpres Strengthening Character Education. The theory used in this study about the management of social media, which includes the processes of planning, activation and supervision, optimization, social media activities, social media strategies, implementation, and to the process of monitoring and evaluation. Case study research method that aims to describe and describe systematically a fact carefully. Data collection techniques using primary and secondary data. Primary data were obtained by in-depth interviews with the Head of the Communication and Public Service Bureau, the Head of Information Services Subdivision and the admin of the Ministry of Education and Culture's social media. Secondary data obtained from pages, books and other documents. The results showed that, the Communication and Public Service Bureau had Standard Operating Procedures in managing the social media accounts of the Ministry of Education and Culture and had grouped the community based on the followers of each social media account (Twitter, Facebook, Instagram, Website, YouTube) owned by the Ministry of Education and Culture, so it is clear what content will be uploaded, so that followers / followers from each account will find it easier to understand the policies that have been conveyed through the Ministry of Education and Culture's social media.
{"title":"PENGELOLAAN MEDIA SOSIAL TWITTER OLEH KEMENTERIAN PENDIDIKAN DAN KEBUDAYAAN DALAM SOSIALISASI PERPRES PENGUATAN PENDIDIKAN KARAKTER","authors":"Ardanari Miranda","doi":"10.22441/JVK.V18I1.6516","DOIUrl":"https://doi.org/10.22441/JVK.V18I1.6516","url":null,"abstract":"Management of social media, especially the Twitter account of the Ministry of Education and Culture @Kemdikbud_RI. This research is to find out about the management of Kemdikbud_RI's Twitter account in the socialization of the Perpres Strengthening Character Education. The theory used in this study about the management of social media, which includes the processes of planning, activation and supervision, optimization, social media activities, social media strategies, implementation, and to the process of monitoring and evaluation. Case study research method that aims to describe and describe systematically a fact carefully. Data collection techniques using primary and secondary data. Primary data were obtained by in-depth interviews with the Head of the Communication and Public Service Bureau, the Head of Information Services Subdivision and the admin of the Ministry of Education and Culture's social media. Secondary data obtained from pages, books and other documents. The results showed that, the Communication and Public Service Bureau had Standard Operating Procedures in managing the social media accounts of the Ministry of Education and Culture and had grouped the community based on the followers of each social media account (Twitter, Facebook, Instagram, Website, YouTube) owned by the Ministry of Education and Culture, so it is clear what content will be uploaded, so that followers / followers from each account will find it easier to understand the policies that have been conveyed through the Ministry of Education and Culture's social media.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49213590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Television stations every day present various types of programs whose types are very diverse. One of them is a talk show program. One of the talk show programs. the mainstay of Trans TV is "Rumpi No Secret" which is packaged in a conversation. The talk show "Rumpi No Secret" was hosted by Feni Rose who has a very unique appeal that is able to attract the attention of loyal viewers. The purpose of this research is to find out whether there is an influence from the style of presenter Feni Rose when guiding the talk show "Rumpi No Secret" that aired on Trans Tv to the satisfaction of watching housewives in Kampung Baru RW residents. 10 Kembangan Utara, West Jakarta. This study uses survey research methods in which this method is a study that takes the main sample from a population of data using a questionnaire statement or questionnaire as a primary data collection tool. Data were analyzed by a causal explanative method with a quantitative approach. The theoretical basis used is the uses and gratification theory owned by Blumer and Katz.
电视台每天都播放各种各样的节目，节目的类型也非常多样化。其中之一是脱口秀节目。脱口秀节目之一。Trans TV的主打是“Rumpi No Secret”，它被包装在一个对话中。脱口秀节目《Rumpi No Secret》的主持人是Feni Rose，她的魅力非常独特，能够吸引忠实观众的注意力。本研究的目的是为了了解在Trans Tv播出的脱口秀节目《Rumpi No Secret》中，主持人Feni Rose的风格对甘榜巴鲁RW居民观看家庭主妇的满意度是否有影响。10 Kembangan Utara，西雅加达。本研究采用调查研究方法，这种方法是一种研究，从人口的数据，使用问卷调查或问卷作为主要的数据收集工具的主要样本。数据分析采用因果解释方法与定量方法。所使用的理论基础是Blumer和Katz拥有的使用和满足理论。
{"title":"PENGARUH GAYA KOMUNIKASI PRESENTER TALKSHOW “RUMPI NO SECRET” DI TRANS TV TERHADAP AUDIENCE SATISFACTION","authors":"Kurniawan Prasetyo","doi":"10.22441/JVK.V18I1.6521","DOIUrl":"https://doi.org/10.22441/JVK.V18I1.6521","url":null,"abstract":"Television stations every day present various types of programs whose types are very diverse. One of them is a talk show program. One of the talk show programs. the mainstay of Trans TV is \"Rumpi No Secret\" which is packaged in a conversation. The talk show \"Rumpi No Secret\" was hosted by Feni Rose who has a very unique appeal that is able to attract the attention of loyal viewers. The purpose of this research is to find out whether there is an influence from the style of presenter Feni Rose when guiding the talk show \"Rumpi No Secret\" that aired on Trans Tv to the satisfaction of watching housewives in Kampung Baru RW residents. 10 Kembangan Utara, West Jakarta. This study uses survey research methods in which this method is a study that takes the main sample from a population of data using a questionnaire statement or questionnaire as a primary data collection tool. Data were analyzed by a causal explanative method with a quantitative approach. The theoretical basis used is the uses and gratification theory owned by Blumer and Katz.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42771336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism is an important commodity for Indonesia, for several reasons, in addition to geographical reasons, namely Indonesia has the world's fourth longest coastline, cultural diversity, and other potential. In the face of the Asean Economic Community (AEC), each country will then compete with each other while supporting each other to face global competition. The aim of the research is to answer the problem, namely to determine the competence of intercultural communication and the development of tourism in coastal areas. To that end, researchers try to explain the research objectives, namely to find out the competency strategies of intercultural communication among coastal communities in the Thousand Islands, Jakarta and to find out coastal communities in the face of changes that tourism in the Thousand Islands, Jakarta is increasingly developing. This research uses a constructivist paradigm. The theory used in this study is the communication competency strategy of Charles Berger that can be used to gather information and reduce the level of uncertainty. This research method uses a case study with a qualitative approach and uses triangulation for data validity techniques.
{"title":"STRATEGI KOMPETENSI KOMUNIKASI ANTAR BUDAYA MASYARAKAT PESISIR PANTAI DI KEPULAUAN SERIBU JAKARTA","authors":"Agustina Zubair","doi":"10.22441/JVK.V18I1.6515","DOIUrl":"https://doi.org/10.22441/JVK.V18I1.6515","url":null,"abstract":"Tourism is an important commodity for Indonesia, for several reasons, in addition to geographical reasons, namely Indonesia has the world's fourth longest coastline, cultural diversity, and other potential. In the face of the Asean Economic Community (AEC), each country will then compete with each other while supporting each other to face global competition. The aim of the research is to answer the problem, namely to determine the competence of intercultural communication and the development of tourism in coastal areas. To that end, researchers try to explain the research objectives, namely to find out the competency strategies of intercultural communication among coastal communities in the Thousand Islands, Jakarta and to find out coastal communities in the face of changes that tourism in the Thousand Islands, Jakarta is increasingly developing. This research uses a constructivist paradigm. The theory used in this study is the communication competency strategy of Charles Berger that can be used to gather information and reduce the level of uncertainty. This research method uses a case study with a qualitative approach and uses triangulation for data validity techniques.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46839598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-27DOI: 10.22441/visikom.v20i01.14259
Vrendi Witoko
The method used in this study is descriptive qualitative, primary data collection methods with in-depth interview techniques, and documentation, while secondary data collection is done by collecting data through research and library studies and then the validity of the data is tested through triangulation techniques. The results of the research from Marketing Public Relations Activities in Building a Brand Position at PT Foods Beverages Indonesia in the eyes of consumers, through the Drink Promotion at Chatime Setia Budi One Jakarta, which succeeded in making consumers keep buying and even making favorite drinks and maintaining good relations between PT. Foods Beverages Indonesia with its customers, so as to create goodwill and mutual understanding from the public in building customer trust and interest in participating in the Promotion Program organized by PT. Foods Beverages Indonesia. Conclusion of this research Every activity carried out in the company in this case Marketing Public Relations activities have a positive and negative impact in terms of promotions that are held positive impacts that must be able to be maintained in order to make Brand Chatime more advanced and always develop innovations while the negative impacts regarding the program that is carried out because of an existing obstacle must be able to immediately overcome it well in order to achieve a customer or buyer satisfaction to be able to always enjoy the chatime by having fun and comfort.
{"title":"AKTIVITAS MARKETING PUBLIC RELATIONS DALAM MEMBANGUN BRAND POSITIONING DI PT FOODS BEVERAGES INDONESIA","authors":"Vrendi Witoko","doi":"10.22441/visikom.v20i01.14259","DOIUrl":"https://doi.org/10.22441/visikom.v20i01.14259","url":null,"abstract":"The method used in this study is descriptive qualitative, primary data collection methods with in-depth interview techniques, and documentation, while secondary data collection is done by collecting data through research and library studies and then the validity of the data is tested through triangulation techniques. The results of the research from Marketing Public Relations Activities in Building a Brand Position at PT Foods Beverages Indonesia in the eyes of consumers, through the Drink Promotion at Chatime Setia Budi One Jakarta, which succeeded in making consumers keep buying and even making favorite drinks and maintaining good relations between PT. Foods Beverages Indonesia with its customers, so as to create goodwill and mutual understanding from the public in building customer trust and interest in participating in the Promotion Program organized by PT. Foods Beverages Indonesia. Conclusion of this research Every activity carried out in the company in this case Marketing Public Relations activities have a positive and negative impact in terms of promotions that are held positive impacts that must be able to be maintained in order to make Brand Chatime more advanced and always develop innovations while the negative impacts regarding the program that is carried out because of an existing obstacle must be able to immediately overcome it well in order to achieve a customer or buyer satisfaction to be able to always enjoy the chatime by having fun and comfort.","PeriodicalId":56211,"journal":{"name":"Jurnal Visi Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48537800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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