Pub Date : 2025-08-27DOI: 10.1016/j.im.2025.104238
Yefei Yang , Rachel W.Y. Yee , Peter K.C. Lee , Jing han Zhu
In this work, we sought to theoretically hypothesize and empirically investigate the effect of digital technologies on firms’ operational performance and the moderating effect of lean production (LP) on this relationship, from the perspective of the socio-technical systems theory. The hypothesized relationships are examined based on an event study of 303 lean manufacturing companies adopting digital technologies in China between 2010 and 2021. Results demonstrate that the effect of digital technologies on enhanced operational efficiency is more pronounced for firms implementing people-oriented LP practices, while LP’s effect on diminished innovativeness is more obvious for firms undertaking process-oriented LP practices.
{"title":"When digital technologies meet lean production: A socio-technical system perspective for operational efficiency and innovativeness","authors":"Yefei Yang , Rachel W.Y. Yee , Peter K.C. Lee , Jing han Zhu","doi":"10.1016/j.im.2025.104238","DOIUrl":"10.1016/j.im.2025.104238","url":null,"abstract":"<div><div>In this work, we sought to theoretically hypothesize and empirically investigate the effect of digital technologies on firms’ operational performance and the moderating effect of lean production (LP) on this relationship, from the perspective of the socio-technical systems theory. The hypothesized relationships are examined based on an event study of 303 lean manufacturing companies adopting digital technologies in China between 2010 and 2021. Results demonstrate that the effect of digital technologies on enhanced operational efficiency is more pronounced for firms implementing people-oriented LP practices, while LP’s effect on diminished innovativeness is more obvious for firms undertaking process-oriented LP practices.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"63 1","pages":"Article 104238"},"PeriodicalIF":8.2,"publicationDate":"2025-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145684649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-08-19DOI: 10.1016/j.im.2025.104237
Tarun Jain , Satyam Mukherjee
The quality of a product offering is vital for the success of a business. In this paper, we study how the local competition dynamics impact product quality decisions (measured by quality ratings over online platforms). Furthermore, we also evaluate how the extent of similarity in product offering between competing businesses impacts the quality rating differential between them. We begin by analyzing a game-theoretic model to formulate our research hypothesis. In addition, we empirically examine how location and product similarity influence quality decision differentials, using a dataset from Zomato that features restaurants in Bangalore, India. We implement natural language processing to estimate product similarity among various restaurants. Our analysis indicates a positive association between the distance between competing businesses and the differential in online ratings. Furthermore, we observe that high product differentiation is correlated with greater rating differentials between competing businesses. Our results imply that businesses entering a particular locality should consider geographical separation and product differentiation from competing businesses while making product quality investment decisions.
{"title":"How does distance from competitors impact online quality ratings? Empirical analysis of data from Zomato","authors":"Tarun Jain , Satyam Mukherjee","doi":"10.1016/j.im.2025.104237","DOIUrl":"10.1016/j.im.2025.104237","url":null,"abstract":"<div><div>The quality of a product offering is vital for the success of a business. In this paper, we study how the local competition dynamics impact product quality decisions (measured by quality ratings over online platforms). Furthermore, we also evaluate how the extent of similarity in product offering between competing businesses impacts the quality rating differential between them. We begin by analyzing a game-theoretic model to formulate our research hypothesis. In addition, we empirically examine how location and product similarity influence quality decision differentials, using a dataset from Zomato that features restaurants in Bangalore, India. We implement natural language processing to estimate product similarity among various restaurants. Our analysis indicates a positive association between the distance between competing businesses and the differential in online ratings. Furthermore, we observe that high product differentiation is correlated with greater rating differentials between competing businesses. Our results imply that businesses entering a particular locality should consider geographical separation and product differentiation from competing businesses while making product quality investment decisions<strong><em>.</em></strong></div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104237"},"PeriodicalIF":8.2,"publicationDate":"2025-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144908698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-08-13DOI: 10.1016/j.im.2025.104236
Di Cai , Yong Zhang , Shengming Liu , Jia Liu , Li Yao
Although recent research indicates the positive role of enterprise social media (ESM) in the newcomer socialization process, the underlying mechanism and how it interacts with traditional mentoring to influence proactive newcomer socialization remain underexplored. Drawing on the social media affordance perspective and communication visibility theory, this study examines how ESM use for organizational communication influences proactive newcomer socialization behavior. In a lagged survey of 194 newcomers, we find that ESM use for organizational communication affects proactive socialization behavior positively via message transparency and network translucence. Furthermore, perceived mentoring quality reduces the effect of ESM use for organizational communication on proactive socialization behavior. These results contribute to the understanding of ESM’s role in promoting proactive newcomer socialization behavior.
{"title":"How enterprise social media facilitate proactive socialization behavior and compensate for mentoring: The role of communication visibility","authors":"Di Cai , Yong Zhang , Shengming Liu , Jia Liu , Li Yao","doi":"10.1016/j.im.2025.104236","DOIUrl":"10.1016/j.im.2025.104236","url":null,"abstract":"<div><div>Although recent research indicates the positive role of enterprise social media (ESM) in the newcomer socialization process, the underlying mechanism and how it interacts with traditional mentoring to influence proactive newcomer socialization remain underexplored. Drawing on the social media affordance perspective and communication visibility theory, this study examines how ESM use for organizational communication influences proactive newcomer socialization behavior. In a lagged survey of 194 newcomers, we find that ESM use for organizational communication affects proactive socialization behavior positively via message transparency and network translucence. Furthermore, perceived mentoring quality reduces the effect of ESM use for organizational communication on proactive socialization behavior. These results contribute to the understanding of ESM’s role in promoting proactive newcomer socialization behavior.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104236"},"PeriodicalIF":8.2,"publicationDate":"2025-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144889978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-08-10DOI: 10.1016/j.im.2025.104235
Tsai-Hsin Chu, Wei-Hsin Chu
User engagement is crucial for streamers on social live streaming services (SLSS) to generate revenue. Active engagement, such as subscriptions and donations, can boost income, while passive viewing can still yield earnings through ads and brand partnerships. To achieve sustainable success in the streaming industry, an SLSS streamer must effectively balance both types of engagement. Current studies focus on media influences and motivations to explain how people engage with SLSS. However, these studies do not address how individuals decide on their engagement practices in SLSS. Using the Stimulus-Organism-Response (S-O-R) model, this study aims to answer the research question: How can SLSS engagement be explained by environmental stimuli and individual emotion and cognition? To explore this research question, we conducted an interpretive qualitative study to investigate users’ S-O-R paths, particularly among two extreme groups (i.e., lurkers and donors). Our findings indicated that individuals selectively focused on environmental stimuli that evoked various emotional states, shaped different interpretations, and led to distinct behavioral responses during SLSS engagement. Lurkers tended to notice stimuli that provided entertainment, developing an emotional connection to the streamers while feeling detached from the audience. They viewed themselves primarily as observers participating in SLSS for enjoyment. In contrast, donors concentrated on game and social events, demonstrating a higher level of empathy toward the streamer and establishing emotional connections with the audience. Donors set goals to enjoy a festive gathering and leveraged donations to foster shared experiences within the community. The theoretical and practical implications of these findings are discussed.
{"title":"Why do some watch while others donate? An S-O-R Perspective of live streaming engagement","authors":"Tsai-Hsin Chu, Wei-Hsin Chu","doi":"10.1016/j.im.2025.104235","DOIUrl":"10.1016/j.im.2025.104235","url":null,"abstract":"<div><div>User engagement is crucial for streamers on social live streaming services (SLSS) to generate revenue. Active engagement, such as subscriptions and donations, can boost income, while passive viewing can still yield earnings through ads and brand partnerships. To achieve sustainable success in the streaming industry, an SLSS streamer must effectively balance both types of engagement. Current studies focus on media influences and motivations to explain how people engage with SLSS. However, these studies do not address how individuals decide on their engagement practices in SLSS. Using the Stimulus-Organism-Response (S-O-R) model, this study aims to answer the research question: How can SLSS engagement be explained by environmental stimuli and individual emotion and cognition? To explore this research question, we conducted an interpretive qualitative study to investigate users’ S-O-R paths, particularly among two extreme groups (i.e., lurkers and donors). Our findings indicated that individuals selectively focused on environmental stimuli that evoked various emotional states, shaped different interpretations, and led to distinct behavioral responses during SLSS engagement. Lurkers tended to notice stimuli that provided entertainment, developing an emotional connection to the streamers while feeling detached from the audience. They viewed themselves primarily as observers participating in SLSS for enjoyment. In contrast, donors concentrated on game and social events, demonstrating a higher level of empathy toward the streamer and establishing emotional connections with the audience. Donors set goals to enjoy a festive gathering and leveraged donations to foster shared experiences within the community. The theoretical and practical implications of these findings are discussed.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104235"},"PeriodicalIF":8.2,"publicationDate":"2025-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144867125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-08-09DOI: 10.1016/j.im.2025.104234
Jungwon Kuem , Dong-Heon Kwak , Sanjay Goel
Phishing has become one of the most pervasive security threats in today’s world. Despite much research on antiphishing behavior, little attention has been paid to how performance facilitators and individuals’ phishing message-specific coping responses operate jointly to determine antiphishing training performance in the context of this training. Based on goal-setting theory and coping responses, this study was designed to develop and test a model of antiphishing training performance by focusing on performance facilitators (e.g., incentive structures, feedback, time constraints) and their interactions with message-specific coping responses (e.g., task-oriented coping, emotion-oriented coping, avoidance-oriented coping). To empirically test the proposed model, we performed three experiments on 692 subjects in the United States. Our results suggest that performance facilitators and message-specific coping responses are important predictors in understanding antiphishing training performance.
{"title":"How to enhance antiphishing training performance? The roles of performance facilitators and message-specific coping responses","authors":"Jungwon Kuem , Dong-Heon Kwak , Sanjay Goel","doi":"10.1016/j.im.2025.104234","DOIUrl":"10.1016/j.im.2025.104234","url":null,"abstract":"<div><div>Phishing has become one of the most pervasive security threats in today’s world. Despite much research on antiphishing behavior, little attention has been paid to how performance facilitators and individuals’ phishing message-specific coping responses operate jointly to determine antiphishing training performance in the context of this training. Based on goal-setting theory and coping responses, this study was designed to develop and test a model of antiphishing training performance by focusing on performance facilitators (e.g., incentive structures, feedback, time constraints) and their interactions with message-specific coping responses (e.g., task-oriented coping, emotion-oriented coping, avoidance-oriented coping). To empirically test the proposed model, we performed three experiments on 692 subjects in the United States. Our results suggest that performance facilitators and message-specific coping responses are important predictors in understanding antiphishing training performance.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104234"},"PeriodicalIF":8.2,"publicationDate":"2025-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144892795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The global rise of social live streaming services (SLSS) highlights the importance of social interactions in digital spaces. This study explores previously underexamined dimensions of social experiences within SLSS, specifically investigating how social presence influences parasocial relationships (viewer–streamer connections) and viewers' sense of belonging within viewer communities. Additionally, the study examines the effects of these social experiences on viewers' behavior, notably virtual gifting and session visit durations. It also investigates the moderating roles of viewer loneliness and streamer physical attractiveness. Data from 434 respondents, analyzed through partial least squares structural equation modeling (PLS-SEM), demonstrate that social presence contributes significantly to the development of parasocial relationships and a sense of belonging. Furthermore, viewer loneliness moderates these relationships, diminishing the effects of social presence. Parasocial relationships and a sense of belonging affect viewers' visit duration positively, while parasocial relationships additionally encourage virtual gifting. Notably, streamer physical attractiveness amplifies the impact of parasocial relationships on viewers' visit duration. A supplementary lab experiment complements these findings by capturing actual viewer behavior. This research enriches social presence theory and the theory of parasocial relationship by highlighting their relevance in SLSS contexts, and highlights the significance of personal predispositions in shaping social interactions online. Practical implications are offered for SLSS practitioners to strategically enhance user engagement and platform success.
{"title":"Streaming together: Unraveling social experiences in social live streaming services","authors":"Fangfang Hou , Zhengzhi Guan , Boying Li , Alain Yee Loong Chong","doi":"10.1016/j.im.2025.104230","DOIUrl":"10.1016/j.im.2025.104230","url":null,"abstract":"<div><div>The global rise of social live streaming services (SLSS) highlights the importance of social interactions in digital spaces. This study explores previously underexamined dimensions of social experiences within SLSS, specifically investigating how social presence influences parasocial relationships (viewer–streamer connections) and viewers' sense of belonging within viewer communities. Additionally, the study examines the effects of these social experiences on viewers' behavior, notably virtual gifting and session visit durations. It also investigates the moderating roles of viewer loneliness and streamer physical attractiveness. Data from 434 respondents, analyzed through partial least squares structural equation modeling (PLS-SEM), demonstrate that social presence contributes significantly to the development of parasocial relationships and a sense of belonging. Furthermore, viewer loneliness moderates these relationships, diminishing the effects of social presence. Parasocial relationships and a sense of belonging affect viewers' visit duration positively, while parasocial relationships additionally encourage virtual gifting. Notably, streamer physical attractiveness amplifies the impact of parasocial relationships on viewers' visit duration. A supplementary lab experiment complements these findings by capturing actual viewer behavior. This research enriches social presence theory and the theory of parasocial relationship by highlighting their relevance in SLSS contexts, and highlights the significance of personal predispositions in shaping social interactions online. Practical implications are offered for SLSS practitioners to strategically enhance user engagement and platform success.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104230"},"PeriodicalIF":8.2,"publicationDate":"2025-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144810346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-30DOI: 10.1016/j.im.2025.104221
Huiyuan Liu , Yang Huang , Jian-Jun Wang
With the growth of Internet Healthcare, Intelligent Collaborative Healthcare (ICH) services are being increasingly recognized by physicians and patients as an essential channel for value co-creation. However, limited research has examined how value co-creation behaviors between physicians and patients, as well as among physicians, influence their online performance. To address this gap, we used data for 6600 physicians and 870,000 unstructured interaction records from a leading mobile health app in China. Based on trust transfer theory, we empirically examined how different types of physicians’ value co-creation behaviors influence their online performance. We also analyzed the moderating effects of physicians' status capital and disease risk. Before conducting the analysis, we categorized physicians' value co-creation behaviors into instrumental type and emotional type, with instrumental behaviors further divided into cooperative sharing and informational support. Using a combination of coarsened exact matching and staggered difference-in-differences, the results revealed that physicians’ active instrumental and emotional value co-creation behaviors positively influence their online performance. Moreover, the positive effects of cooperative sharing and informational support behaviors on their online performance are further amplified for physicians with higher status capital. When physicians address diseases with higher risk levels, the positive impact of informational support behavior on their online performance is strengthened, whereas the effects of cooperative sharing and emotional behaviors are diminished. These findings offer significant theoretical and practical implications for promoting physicians' sustained participation in ICH services and enhancing value co-creation between physicians and patients, as well as among physicians.
{"title":"The impact of physicians’ value co-creation behavior on their online performance in intelligent collaborative healthcare","authors":"Huiyuan Liu , Yang Huang , Jian-Jun Wang","doi":"10.1016/j.im.2025.104221","DOIUrl":"10.1016/j.im.2025.104221","url":null,"abstract":"<div><div>With the growth of Internet Healthcare, Intelligent Collaborative Healthcare (ICH) services are being increasingly recognized by physicians and patients as an essential channel for value co-creation. However, limited research has examined how value co-creation behaviors between physicians and patients, as well as among physicians, influence their online performance. To address this gap, we used data for 6600 physicians and 870,000 unstructured interaction records from a leading mobile health app in China. Based on trust transfer theory, we empirically examined how different types of physicians’ value co-creation behaviors influence their online performance. We also analyzed the moderating effects of physicians' status capital and disease risk. Before conducting the analysis, we categorized physicians' value co-creation behaviors into instrumental type and emotional type, with instrumental behaviors further divided into cooperative sharing and informational support. Using a combination of coarsened exact matching and staggered difference-in-differences, the results revealed that physicians’ active instrumental and emotional value co-creation behaviors positively influence their online performance. Moreover, the positive effects of cooperative sharing and informational support behaviors on their online performance are further amplified for physicians with higher status capital. When physicians address diseases with higher risk levels, the positive impact of informational support behavior on their online performance is strengthened, whereas the effects of cooperative sharing and emotional behaviors are diminished. These findings offer significant theoretical and practical implications for promoting physicians' sustained participation in ICH services and enhancing value co-creation between physicians and patients, as well as among physicians.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104221"},"PeriodicalIF":8.2,"publicationDate":"2025-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144763982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Virtual streamers have been increasingly adopted in entertainment live streaming, yet the effectiveness of their social interactions remains unexplored. Owing to the avatar abstraction of faces and the limited flexibility of facial expression, they rely primarily on vocal tone and textual content to convey emotion. Drawing on the Elaboration Likelihood Model and Cognitive Tuning Theory, this study examines how streamers' cross-modal emotional misalignment between voice and text influences viewer engagement through streamer-viewer emotional synchrony. Using moment-to-moment data and machine learning–based emotion recognition techniques, we find that greater cross-modal emotional misalignment of streamers increases viewer engagement by heightening viewers’ emotional responses to vocal cues. Additionally, the positivity of the streamer’s vocal tone strengthens the effect of cross-modal emotional misalignment on vocal–emotional synchrony. Finally, we reveal the dual effects of cross-modal emotional misalignment on viewer consumption; while it increases short-term spending on paid comments and virtual gifting, it reduces long-term commitment in the form of premium subscriptions. Our study contributes to the research on live streaming and emotional interaction, and provides practical implications for designing emotionally intelligent virtual streamers.
{"title":"When emotions don’t match: Effects of multimodal emotional misalignment in virtual streamers on viewer engagement","authors":"Menghan Duan , Qi Zhang , Yueyue Zhang , Cheng Zhang","doi":"10.1016/j.im.2025.104222","DOIUrl":"10.1016/j.im.2025.104222","url":null,"abstract":"<div><div>Virtual streamers have been increasingly adopted in entertainment live streaming, yet the effectiveness of their social interactions remains unexplored. Owing to the avatar abstraction of faces and the limited flexibility of facial expression, they rely primarily on vocal tone and textual content to convey emotion. Drawing on the Elaboration Likelihood Model and Cognitive Tuning Theory, this study examines how streamers' cross-modal emotional misalignment between voice and text influences viewer engagement through streamer-viewer emotional synchrony. Using moment-to-moment data and machine learning–based emotion recognition techniques, we find that greater cross-modal emotional misalignment of streamers increases viewer engagement by heightening viewers’ emotional responses to vocal cues. Additionally, the positivity of the streamer’s vocal tone strengthens the effect of cross-modal emotional misalignment on vocal–emotional synchrony. Finally, we reveal the dual effects of cross-modal emotional misalignment on viewer consumption; while it increases short-term spending on paid comments and virtual gifting, it reduces long-term commitment in the form of premium subscriptions. Our study contributes to the research on live streaming and emotional interaction, and provides practical implications for designing emotionally intelligent virtual streamers.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104222"},"PeriodicalIF":8.2,"publicationDate":"2025-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144771360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-27DOI: 10.1016/j.im.2025.104220
Zach W.Y. Lee , White Z.H. Liu , Tommy K.H. Chan , Gwen G.Z. Wei
Impulse buying in live streaming commerce (LSC) is an emerging phenomenon characterized by spontaneous, unplanned purchases driven by real-time social interactions. Despite increasing scholarly attention, the existing literature remains fragmented, lacking consensus on antecedents, theoretical perspectives, and outcomes. This fragmentation hinders theoretical development and accumulation of knowledge of this research stream. To address these issues, this study provides a systematic review of impulse buying in LSC, synthesizing key research trends, theoretical foundations, and methodological approaches. Drawing on the stimulus-organism-response (S-O-R) framework, we propose an integrative framework that consolidates antecedents, psychological mechanisms, and outcomes of impulse buying within LSC. This comprehensive synthesis clarifies existing inconsistencies and offers structured avenues for future research. For practitioners, our framework identifies critical platform features, streamer attributes, and consumer characteristics that influence impulse buying, enabling more effective strategies and responsible practices in LSC.
{"title":"Impulse buying in live streaming commerce: A literature review and research agenda","authors":"Zach W.Y. Lee , White Z.H. Liu , Tommy K.H. Chan , Gwen G.Z. Wei","doi":"10.1016/j.im.2025.104220","DOIUrl":"10.1016/j.im.2025.104220","url":null,"abstract":"<div><div>Impulse buying in live streaming commerce (LSC) is an emerging phenomenon characterized by spontaneous, unplanned purchases driven by real-time social interactions. Despite increasing scholarly attention, the existing literature remains fragmented, lacking consensus on antecedents, theoretical perspectives, and outcomes. This fragmentation hinders theoretical development and accumulation of knowledge of this research stream. To address these issues, this study provides a systematic review of impulse buying in LSC, synthesizing key research trends, theoretical foundations, and methodological approaches. Drawing on the stimulus-organism-response (S-O-R) framework, we propose an integrative framework that consolidates antecedents, psychological mechanisms, and outcomes of impulse buying within LSC. This comprehensive synthesis clarifies existing inconsistencies and offers structured avenues for future research. For practitioners, our framework identifies critical platform features, streamer attributes, and consumer characteristics that influence impulse buying, enabling more effective strategies and responsible practices in LSC.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104220"},"PeriodicalIF":8.2,"publicationDate":"2025-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144781125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-25DOI: 10.1016/j.im.2025.104218
Tao Liu , Wenhuan Yu , Liqiang Huang , Jun Wu , Matthew Pelowski
This study explores consumers’ shopping satisfaction within an innovative shopping context—collaborative shopping with friends enabled by virtual reality (VR) technology. In the experiments, a series of scenarios was devised, and participants’ brain responses were measured using a relatively novel brain imaging technique, functional near-infrared spectroscopy. The experimental conditions included (1) shopping alone in a VR environment; (2) shopping alone without VR; (3) shopping collaboratively with a friend in a VR environment; and (4) shopping collaboratively with a friend without VR. The results reveal that collaborative shopping in a VR setting reduces selection conflict at the individual level. Participants in condition (3) exhibited significantly lower activation in the left inferior frontal gyrus (IFG) compared to those in the other three conditions, suggesting reduced conflict when making choices among alternatives. Notably, activation in the left IFG was negatively correlated with consumers’ reported shopping satisfaction. At the group level, which examined dynamic information exchange between dyads in the collaborative VR condition, higher satisfaction was associated with stronger inter-brain neural alignment over the frontoparietal junction. Theoretical and practical implications of these findings are discussed.
{"title":"Collaborative online shopping with virtual reality: An explorative investigation using fNIRS-based hyperscanning","authors":"Tao Liu , Wenhuan Yu , Liqiang Huang , Jun Wu , Matthew Pelowski","doi":"10.1016/j.im.2025.104218","DOIUrl":"10.1016/j.im.2025.104218","url":null,"abstract":"<div><div>This study explores consumers’ shopping satisfaction within an innovative shopping context—collaborative shopping with friends enabled by virtual reality (VR) technology. In the experiments, a series of scenarios was devised, and participants’ brain responses were measured using a relatively novel brain imaging technique, functional near-infrared spectroscopy. The experimental conditions included (1) shopping alone in a VR environment; (2) shopping alone without VR; (3) shopping collaboratively with a friend in a VR environment; and (4) shopping collaboratively with a friend without VR. The results reveal that collaborative shopping in a VR setting reduces selection conflict at the individual level. Participants in condition (3) exhibited significantly lower activation in the left inferior frontal gyrus (IFG) compared to those in the other three conditions, suggesting reduced conflict when making choices among alternatives. Notably, activation in the left IFG was negatively correlated with consumers’ reported shopping satisfaction. At the group level, which examined dynamic information exchange between dyads in the collaborative VR condition, higher satisfaction was associated with stronger inter-brain neural alignment over the frontoparietal junction. Theoretical and practical implications of these findings are discussed.</div></div>","PeriodicalId":56291,"journal":{"name":"Information & Management","volume":"62 8","pages":"Article 104218"},"PeriodicalIF":8.2,"publicationDate":"2025-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144771359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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