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Customer redemption analytics in multi-vendor loyalty programs: a design science research approach 多厂商忠诚度计划中的客户赎回分析:一种设计科学研究方法
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-12-09 DOI: 10.1016/j.im.2025.104289
Mingwei Li , Loo Geok Pee , Shan-Ling Pan , Xiang Xie
As digital platforms evolve, more vendors are participating in multi-vendor loyalty programs (MVLPs), which offer a wide variety of point redemption rewards to enhance customer engagement. However, an increase in redemption options can lead to greater confusion because of the choice overload effect. In this study, we explore how to design customer redemption analytics (CRA) for marketing professionals to effectively manage customer redemption choice overload in MVLPs. Using the design science research approach, we identify three CRA design requirements, which inform the formulation of design principles. We then instantiate these design principles into an operational CRA by embedding analytical algorithms and design features across three development iterations. To test the effectiveness of the artifacts, two summative evaluations are conducted in a real MVLP context. The results of our evaluation suggest the effectiveness of our designed CRA in reducing customer redemption choice overload from the perspectives of customers, vendors, and program managers. Our research contributes to design knowledge concerning CRA development in both the problem space and the solution space.
随着数字平台的发展,越来越多的供应商加入了多供应商忠诚度计划(mvlp),该计划提供各种积分兑换奖励,以提高客户参与度。然而,由于选择过载效应,兑换选项的增加可能会导致更大的混乱。在本研究中,我们探讨如何为行销人员设计客户赎回分析(CRA),以有效管理mvlp的客户赎回选择过载。利用设计科学的研究方法,我们确定了三个CRA设计要求,这些要求为设计原则的制定提供了信息。然后,我们通过在三个开发迭代中嵌入分析算法和设计特性,将这些设计原则实例化为可操作的CRA。为了测试工件的有效性,在真实的MVLP上下文中进行了两次总结性评估。我们的评估结果表明,从客户、供应商和项目经理的角度来看,我们设计的CRA在减少客户赎回选择过载方面是有效的。我们的研究有助于在问题空间和解决方案空间中提供有关CRA开发的设计知识。
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引用次数: 0
The marketing effects of live streaming in online marketplaces 在线市场中直播的营销效果
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-12-03 DOI: 10.1016/j.im.2025.104288
Jianping Zheng , Youwei Wang , Yifan Dou , Hong Ling
With the development of live-streaming e-commerce, brands are experimenting with live streaming as a new sales channel. However, the real-time nature of live streaming, coupled with promotional content and a large volume of products, may overwhelm viewers and diminish the brand’s benefits. From the dual perspectives of information overload theory and trust theory, this paper utilizes the sales data of beauty and skincare products during the “Double 11″ shopping festival of Taobao in the year 2020 and examines the effects of the duration of product introduction and the number of listed products on sales performance for different live-streaming modes. The empirical results reveal that the duration of product introduction affects brand online stores’ sales performance positively, while the number of listed products affects sales performance negatively. In addition, compared with Internet celebrity live streaming, the positive effect of the duration of product introduction on sales performance is stronger in the brand shop live-streaming mode. Compared with brand shop live streaming, the negative effect of the number of listed products on sales performance is stronger in the Internet celebrity live-streaming mode.
随着直播电商的发展,各大品牌纷纷尝试将直播作为新的销售渠道。然而,直播的实时性,再加上促销内容和大量的产品,可能会让观众不知所措,削弱品牌的利益。本文从信息过载理论和信任理论的双重视角,利用2020年淘宝“双11″”购物节期间的美容护肤品销售数据,考察了不同直播模式下产品推出时长和上架数量对销售业绩的影响。实证结果显示,产品推出时长对品牌网店的销售业绩有正向影响,产品上市数量对品牌网店的销售业绩有负向影响。此外,与网红直播相比,品牌店直播模式下产品介绍时长对销售业绩的正向影响更强。与品牌店直播相比,网红直播模式下上市产品数量对销售业绩的负面影响更大。
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引用次数: 0
Pay to view or pay to ask? The effect of shared questions-and-answers on paid question-and-answer demand 付费观看还是付费询问?共享问答对付费问答需求的影响
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-11-24 DOI: 10.1016/j.im.2025.104276
Yayuan Liu , Haofeng Jin , Yu Tong
Low user payments have long been a challenge for experts who monetize knowledge on paid question-and-answer (Q&A) platforms. To address this issue, many platforms have introduced a “shared Q&A” service, in which users can pay a nominal fee to access previously generated answers. However, its economic implications for experts remain underexplored. This study proposes that shared Q&As play a dual role in both stimulating and substituting for the demand for paid Q&A services, resulting in an inverted U-shaped relationship between an expert’s shared Q&A volume and paid Q&A demand. Drawing on the theoretical lens of knowledge transfer, we further propose that this relationship is moderated by knowledge complexity, knowledge context dependence, and knowledge tacitness of shared Q&As. Empirical analyses based on a leading paid Q&A platform support most of the hypotheses. Our findings add prominent contribution to the knowledge payment literature and offer valuable insights into how shared Q&As can be used to increase expert revenue.
长期以来,对于那些通过付费问答平台将知识货币化的专家来说,低用户付费一直是一个挑战。为了解决这个问题,许多平台推出了“共享问答”服务,用户可以象征性地支付费用来访问之前生成的答案。然而,它对专家的经济影响仍未得到充分探讨。本研究认为,共享问答在刺激和替代付费问答服务需求方面具有双重作用,导致专家的共享问答量与付费问答需求呈倒u型关系。基于知识转移的理论视角,我们进一步提出了知识复杂性、知识语境依赖性和共享问答的知识缄默性对这种关系的调节作用。基于一个领先的付费问答平台的实证分析支持了大多数假设。我们的研究结果为知识付费文献做出了突出贡献,并为如何利用共享问答来增加专家收入提供了有价值的见解。
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引用次数: 0
Social commerce model for business outcomes: Validated structure–conduct–outcome framework using mixed methods design 商业成果的社会商务模型:使用混合方法设计的验证结构-行为-结果框架
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-11-24 DOI: 10.1016/j.im.2025.104280
Xuequn Wang , Xiaolin Lin , Bin Shao
Social commerce continues to grow as a channel for firms to engage with consumers. However, few studies have attempted to provide a comprehensive understanding of the role of customer engagement in generating business outcomes. We utilize a sequential mixed methods design and develop a model illustrating the mechanism through which social commerce generates business outcomes via customer engagement based on the structure–conduct–outcome (SCO) framework from the consumer perspective. We use a qualitative study to conceptualize and develop a contextualized structure, consumer conduct, and outcomes in the context of social commerce. We collected data from American consumers using three rounds of surveys and used quantitative analysis to validate our research. The results show that social ties and social media commitment increase brand community commitment, which is positively related to both social media brand recommendation and brand community interaction (two important types of customer engagement). Accordingly, consumers’ double adoption of social commerce leads to brand commitment, in turn affecting brand loyalty and word of mouth. Our study provides an enhanced understanding of customer engagement in social commerce by validating the SCO framework and integrating the dual model of environmental perception and double adoption. It delivers practical insights into how social commerce can be used as a strategic tool for gaining business benefits.
作为企业与消费者接触的渠道,社交商务持续增长。然而,很少有研究试图全面理解客户参与在产生业务成果中的作用。我们利用顺序混合方法设计并开发了一个模型,说明了从消费者角度出发,基于结构-行为-结果(SCO)框架,社交商务通过客户参与产生业务成果的机制。我们使用定性研究来概念化和发展社会商业背景下的情境化结构、消费者行为和结果。我们通过三轮调查从美国消费者那里收集数据,并使用定量分析来验证我们的研究。结果表明,社交关系和社交媒体承诺增加了品牌社区承诺,而品牌社区承诺与社交媒体品牌推荐和品牌社区互动(两种重要的客户参与类型)均呈正相关。因此,消费者对社交商务的双重采用导致品牌承诺,进而影响品牌忠诚度和口碑。我们的研究通过验证SCO框架和整合环境感知和双重采用的双重模型,增强了对社交商务中客户参与的理解。它提供了关于如何将社交商务用作获得商业利益的战略工具的实际见解。
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引用次数: 0
Privacy over health? Understanding discontinuous disclosure in mobile health applications 隐私重于健康?理解移动医疗应用程序中的间断披露
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-11-24 DOI: 10.1016/j.im.2025.104277
Florian Wintmölle, Marco Meier, Christian Maier
Practice shows that many users stop disclosing personal health information (PHI) in mobile health applications due to privacy concerns about potential misuse, thereby foregoing potential health benefits. We draw on privacy calculus theory to explain the reasons for this deliberate behavioral shift, which we label discontinuous disclosure. Privacy calculus theory states that users weigh the benefits of disclosure against the associated costs. We suggest that discontinuous disclosure arises from a discrepancy in users’ perceptions regarding these benefits and costs. Initially, they expect benefits from their PHI disclosure (e.g., health benefits) but subsequently do not experience these benefits or encounter unexpected costs (e.g., privacy concerns), which eventually lead them to discontinue disclosing. To account for such changing perceptions over time, we suggest that a combination of initial expectations and subsequent experiences regarding disclosure benefits and costs leads to discontinuous disclosure. We conducted a two-step fuzzy-set qualitative comparative analysis on survey data from 322 mobile health application users and reveal four configurations that explain discontinuous disclosure. We contribute to privacy research by introducing discontinuous disclosure as a novel disclosure behavior characterized by the discrepancy between expectations and experiences. We also extend privacy calculus theory by shifting from a static, one-time tradeoff to a dynamic view where (1) initial expectations form a baseline for assessing subsequent experiences and (2) experienced and expected benefits and costs work together to explain disclosure behavior. Additionally, we contribute to IS research on mobile health applications by explaining users’ disclosure behavior in this context.
实践表明,由于对潜在滥用的隐私担忧,许多用户停止在移动健康应用程序中披露个人健康信息(PHI),从而放弃了潜在的健康益处。我们利用隐私演算理论来解释这种故意行为转变的原因,我们将其称为不连续披露。隐私演算理论指出,用户会权衡信息披露的收益和相关成本。我们认为,不连续披露源于用户对这些收益和成本的看法的差异。最初,他们期望从PHI披露中获得好处(例如,健康福利),但随后没有体验到这些好处或遇到意想不到的成本(例如,隐私问题),这最终导致他们停止披露。为了解释这种随时间变化的看法,我们认为,关于披露收益和成本的初始期望和随后的经验相结合,导致了不连续披露。我们对322个移动健康应用程序用户的调查数据进行了两步模糊集定性比较分析,揭示了四种解释不连续披露的配置。我们通过将间断披露作为一种以期望与经验之间的差异为特征的新型披露行为,为隐私研究做出了贡献。我们还扩展了隐私演算理论,从静态的、一次性的权衡转变为动态的观点,其中(1)最初的期望形成了评估后续经验的基线;(2)经验和预期的收益和成本共同作用来解释披露行为。此外,我们通过解释用户在这种情况下的披露行为,为移动健康应用程序的IS研究做出了贡献。
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引用次数: 0
Relating digital platform synergy and SME agility: The roles of organizational inertia and modularity 数字平台协同与中小企业敏捷性:组织惯性和模块化的作用
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-11-24 DOI: 10.1016/j.im.2025.104279
Jingkun Bai , Yifan Zha , Haoxiang Zhang , Chengqi Wang , Eva Mavroudi
Organizational agility is vital for the survival of small and medium-sized enterprises (SMEs) in turbulent environments. While several studies have examined the role of digital platforms in shaping organizational agility, the impact of digital platform synergy on organizational agility in the context of SMEs remains underresearched. To address this gap, we examine the impact of SMEs’ digital platform synergy on their organizational agility and identify the mechanisms underlying this relationship. Using a sample of 421 Chinese manufacturing SMEs, the analysis demonstrates that digital platform synergy inhibits organizational agility. Furthermore, organizational inertia mediates this relationship, while organizational modularity negatively moderates the positive effect of digital platform synergy on organizational inertia, thereby reducing the mediating effect of organizational inertia. The study advances the growing literature on the factors influencing the agility of SMEs in digital contexts by illuminating the nuanced roles of digital platform synergy, organizational inertia, and modularity.
组织敏捷性对于中小型企业(SMEs)在动荡环境中的生存至关重要。虽然有几项研究考察了数字平台在塑造组织敏捷性方面的作用,但在中小企业背景下,数字平台协同作用对组织敏捷性的影响仍未得到充分研究。为了解决这一差距,我们研究了中小企业数字平台协同对其组织敏捷性的影响,并确定了这种关系的机制。以421家中国制造业中小企业为样本,分析表明数字平台协同效应抑制了组织敏捷性。组织惯性在这一关系中起中介作用,而组织模块化负向调节数字平台协同对组织惯性的正向作用,从而降低了组织惯性的中介作用。该研究通过阐明数字平台协同、组织惯性和模块化的微妙作用,推进了影响数字化背景下中小企业敏捷性因素的文献研究。
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引用次数: 0
Concertscapes: An investigation of the mediating and moderating mechanism driving attendance intention through the metaverse platform 情境:通过元空间平台驱动出席意愿的中介与调节机制研究
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-11-24 DOI: 10.1016/j.im.2025.104278
Raras Kirana Wandira , Gwo-Ji Sheen , Aida Loussaief , Julian Ming Sung Cheng , Chris Zeng Wei Luo
The virtual world-based metaverse could revolutionize how individuals experience reality by extending to the physical world and creating a seamless bridge for interaction between digital and tangible realms. Virtualizing live concerts to digital format in a virtual-physical integrated metaverse environment, compared to traditional virtual settings, provides a new paradigm for participating in a more immersive and interactive digital concert. Mainly drawing upon the Cognitive Absorption Theory and complemented by the Process Virtualization Theory, this research proposes a multi-stage framework to investigate the mechanism and underlying processes related to metaverse concert participation under contingent situations. This research applies a multi-survey approach, with two sequential quantitative studies—one distributed in Indonesia using Poplite and a subsequent survey in the United States through MTurk. The consistent findings from the two studies provide robust evidence for the roles of participants’ intrinsic motivations and the characteristics of the virtualization mechanism as vital determinants to influence the virtualizability of the metaverse concert process, leading to higher concert participation intention. Furthermore, concert performance risk is proven to act as a moderator in the relationship between process virtualizability and intention.
基于虚拟世界的虚拟世界可以通过扩展到物理世界,并为数字和有形领域之间的互动创造一个无缝的桥梁,从而彻底改变个人体验现实的方式。与传统的虚拟环境相比,在虚拟物理集成的虚拟环境中将现场音乐会虚拟化为数字格式,为参与更具沉浸感和互动性的数字音乐会提供了一种新的范例。本研究主要以认知吸收理论为基础,以过程虚拟化理论为补充,提出了一个多阶段的框架来研究偶然情况下元宇宙音乐会参与的机制和潜在过程。本研究采用多重调查方法,包括两项连续的定量研究——一项在印度尼西亚使用Poplite,另一项随后在美国通过MTurk进行调查。两项研究的一致结果为参与者的内在动机和虚拟化机制的特征是影响虚拟音乐会过程的重要决定因素,从而导致更高的音乐会参与意愿提供了有力的证据。此外,音乐会表演风险被证明在过程虚拟化和意图之间的关系中起调节作用。
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引用次数: 0
How does the number of attribute ratings affect a product’s overall rating? Evidence from Tripadvisor 属性评级的数量如何影响产品的总体评级?来自Tripadvisor的证据
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-11-23 DOI: 10.1016/j.im.2025.104275
Ziqiong Zhang , Yang Yang , Xueyan Wang , Chuxin Wang , Zili Zhang
A product’s overall rating serves as a quality indicator for prospective consumers, with the online rating system’s design playing a critical role. Yet it remains unclear how the number of attribute ratings that consumers assign informs overall ratings. To address this issue, we examined secondary data collected from online hotel reviews and conducted a randomized experiment. Results showed that consumers who provide more attribute ratings tend to give higher and less extreme overall ratings. More precisely, the presence of multiple attribute rating channels discourages consumers from transferring their evaluations of specific attributes to a product’s or service’s overall rating. Temporal distance and review photo number were found to moderate these relationships. Our research contributes to the literature by clarifying how the number of attribute ratings shapes consumers’ overall rating behavior. We offer corresponding suggestions for online sellers to develop more effective rating management strategies.
产品的整体评级是潜在消费者的质量指标,在线评级系统的设计起着至关重要的作用。然而,目前尚不清楚消费者分配的属性评级数量如何影响总体评级。为了解决这个问题,我们检查了从在线酒店评论中收集的二手数据,并进行了随机实验。结果表明,提供更多属性评级的消费者倾向于给出更高和更少极端的总体评级。更准确地说,多个属性评级渠道的存在阻碍了消费者将其对特定属性的评估转化为对产品或服务的总体评级。时间距离和回顾照片数量对这些关系有调节作用。我们的研究通过澄清属性评级的数量如何影响消费者的整体评级行为,为文献做出了贡献。我们为网上卖家提供了相应的建议,以制定更有效的评级管理策略。
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引用次数: 0
Asymmetric cross-side network effects on online knowledge-sharing platforms and the role of platform recommendations 网络知识共享平台的非对称横向网络效应及平台推荐的作用
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-11-16 DOI: 10.1016/j.im.2025.104274
Wei Liu , Xueying Sun , Weiguo Fan , Zhengfa Yang
Online knowledge-sharing platforms (OKSPs) play an important role in enabling the participants to generate and transfer novel knowledge and obtain social support from their peers. To foster knowledge exchange between knowledge contributors and knowledge seekers, OKSPs implement various governance mechanisms, such as platform recommendations. We are interested in whether cross-side network effects (CNEs) exist on OKSPs, and how the OKSPs’ governance mechanisms affect these CNEs. In this study, we theorize knowledge-sharing processes between the contributor-side and the seeker-side, drawing on the dynamic theory of knowledge conversion. Using fine-grained longitudinal data from the Zhihu platform, we propose a vector autoregressive model (VAR) to examine the temporal dynamics of CNEs on OKSPs and the role of platform recommendations in the CNEs empirically. Our findings indicate that there are symmetrical short-run contributor-to-seeker CNEs and seeker-to-contributor CNEs. However, a temporal asymmetry is present between contributor-to-seeker CNEs and seeker-to-contributor CNEs in the long run. Specifically, we find the answers’ quantity and answers’ quality have short-run and long-run impacts on the growth of questions’ quantity, meaning that the contributor side plays a predominant role in driving the growth and evolution of OKSPs. Our findings also reveal that platform recommendations strengthen immediate and persistent growth in the number of questions and answers through the direct contributor-to-seeker and seeker-to-contributor CNEs rather than the indirect CNEs. Our study provides important theoretical implications to enrich knowledge management research from CNEs’ perspective, as well as practical insights for OKSPs in their operations to incorporate network analytics to promote participants’ engagement and knowledge exchange.
在线知识共享平台(oksp)在使参与者能够产生和转移新知识并获得同伴的社会支持方面发挥着重要作用。为了促进知识贡献者和知识寻求者之间的知识交流,oksp实施了各种治理机制,例如平台建议。我们感兴趣的是横向网络效应(CNEs)是否存在于oksp上,以及oksp的治理机制如何影响这些CNEs。在本研究中,我们借鉴知识转换的动态理论,将知识共享过程理论化。利用知乎平台的细粒度纵向数据,我们提出了一个向量自回归模型(VAR)来检验CNEs在oksp上的时间动态以及平台推荐在CNEs中的作用。我们的研究结果表明,存在对称的短期“贡献者-寻找者”CNEs和“寻找者-贡献者”CNEs。然而,从长期来看,在贡献者对寻求者的CNEs和寻求者对贡献者的CNEs之间存在时间上的不对称。具体而言,我们发现答案的数量和答案的质量对问题数量的增长有短期和长期的影响,这意味着贡献者方在推动oksp的增长和演变中起着主导作用。我们的研究结果还表明,平台推荐通过直接的贡献者到探索者和探索者到贡献者的CNEs而不是间接的CNEs,加强了问题和答案数量的即时和持续增长。本研究从CNEs的角度为丰富知识管理研究提供了重要的理论启示,并为oksp在运营中整合网络分析以促进参与者参与和知识交流提供了实践见解。
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引用次数: 0
How and when does techno-invasion lead to cyberslacking and decreased performance? The roles of neutralization and a psychological safety climate 科技入侵如何以及何时导致网络懈怠和性能下降?中和与心理安全气候的作用
IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2025-11-01 DOI: 10.1016/j.im.2025.104273
Yifan Li , Christy M.K. Cheung , Yang Chen
Cyberslacking, or the non–work-related use of information technology during work hours, has emerged as an important concern for organizations and individuals, prompting the need to understand why, how, and when employees engage in this deviant workplace behavior. We develop a research model based on the transactional perspective of stress and neutralization theory and examine whether techno-invasion (i.e., the perception of being “always exposed” due to constant connectivity that blurs the desired work–life boundary) triggers a coping response (i.e., cyberslacking) through the psychological mechanism of neutralization, and whether this response affects performance outcomes (i.e., job performance). We then explore whether a team-level shared belief that it is safe to take interpersonal risks (i.e., a psychological safety climate [PSC]) serves as a cross-level boundary condition that reinforces the effect of techno-invasion. Our analysis of the data collected from a three-wave time-lagged survey of 219 employees and their team leaders across 60 work teams provides substantial support for our model. Our findings indicate that employees in teams with a strong PSC are more likely than their counterparts to adopt neutralization techniques and thus engage in cyberslacking when faced with techno-invasion, and that this can negatively affect job performance. This study calls attention to the potential psychological safety risks associated with integrating technology into the workplace. The implications for both research and practice are discussed.
网络懈怠,即在工作时间使用与工作无关的信息技术,已经成为组织和个人关注的一个重要问题,促使人们需要了解员工为什么、如何以及何时会出现这种不正常的工作场所行为。我们基于压力与中和理论的交易视角建立了一个研究模型,并研究了技术入侵(即,由于持续的连接模糊了期望的工作与生活边界而“总是暴露”的感知)是否通过中和的心理机制触发应对反应(即网络懈怠),以及这种反应是否影响绩效结果(即工作绩效)。然后,我们探讨了团队层面的共同信念,即承担人际风险是安全的(即心理安全气候[PSC])是否作为加强技术入侵效应的跨层面边界条件。我们对来自60个工作团队的219名员工及其团队领导的三波滞后调查收集的数据进行了分析,为我们的模型提供了有力的支持。我们的研究结果表明,在PSC较强的团队中,员工更有可能采用中和技术,从而在面对技术入侵时进行网络懈怠,这可能会对工作绩效产生负面影响。这项研究引起了人们对将技术融入工作场所的潜在心理安全风险的关注。讨论了研究和实践的意义。
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