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Establishment and Optimization of Enterprise Financial Shared Center in the Era of Big Data–taking Haier as an Example 大数据时代下企业财务共享中心的建立与优化——以海尔为例
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537719
Yong Guo
With the rapid development of Internet technology, the technological innovation based on "Internet+" has been applied in many industries and fields, which has played a vital role in promoting economic development. The development of big data has intensified economic globalization, the business scale of the group company continuously expands to all regions and the trend of extending from China to abroad is more obvious, increasing the difficulty in financial control of each branch (subsidiary) by the group. To solve the problem, the group enterprises are required to accelerate the promotion of financial transformation and upgrading, focus on enhancing financial value creation and business support capabilities and effectively control financial and operational risks. The research and practice show that the effect achieved by implementing financial sharing service is relatively remarkable. This paper takes Haier enterprise as a case for study and analysis, studies the problems in the application of enterprise Financial Shared Service Center under the big data environment, deeply analyzes the cause of the problem, and puts forward detailed solutions and suggestions for specific problems. With Haier's Financial Shared Service Center as the study object, this paper studies the advantage and application of financial sharing, the specific operation of each business process, the deficiencies of each financial management module and the process modules of the Financial Shared Service Center to be improved and optimized under the big data technology environment, and explores the theoretical methods and practical application value of enterprises optimizing the Financial Shared Center under the background of big data by deep analysis of Haier case.
随着互联网技术的飞速发展,以“互联网+”为基础的技术创新已经在许多行业和领域得到了应用,对经济发展起到了至关重要的推动作用。大数据的发展加剧了经济全球化,集团公司的业务规模不断向各地区扩张,从国内向国外延伸的趋势更加明显,增加了集团对各分公司(子公司)财务控制的难度。要解决这一问题,需要集团企业加快推进财务转型升级,着力提升财务价值创造和业务支撑能力,有效控制财务和经营风险。研究和实践表明,实施财务共享服务取得了较为显著的效果。本文以海尔企业为案例进行研究分析,研究大数据环境下企业财务共享服务中心应用中存在的问题,深入分析问题产生的原因,并针对具体问题提出详细的解决方案和建议。本文以海尔财务共享服务中心为研究对象,研究了大数据技术环境下财务共享的优势与应用、各业务流程的具体操作、各财务管理模块的不足以及财务共享服务中心需要改进和优化的流程模块。并通过对海尔案例的深入分析,探索大数据背景下企业优化财务共享中心的理论方法和实际应用价值。
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引用次数: 0
Can Fund Dividends Improve the Performance of the Fund? ——Evidence From China's Capital Market 基金派息能改善基金业绩吗?——来自中国资本市场的证据
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537694
Cuifeng Wu, Shuyi Yuan
Fund dividends can reflect the profitability of the fund to a certain extent. Funds with high dividends are usually more attractive to investors. So can fund dividends improve the performance of the fund? This paper selects medium- and long-term pure debt funds as the research object, to study whether the fund paying dividends and whether the fund paying high dividends has a significant positive impact on the performance of the fund The empirical results show that both paying dividends and paying high dividends have a significant positive impact on the fund performance. The research results have certain reference for investors to choose funds in the future.
基金分红可以在一定程度上反映基金的盈利能力。高股息的基金通常对投资者更有吸引力。那么,基金分红能改善基金的业绩吗?本文选取中长期纯债型基金作为研究对象,研究基金是否分红以及基金是否高分红对基金业绩有显著的正向影响。实证结果表明,无论是分红还是高分红对基金业绩都有显著的正向影响。研究结果对投资者今后选择基金有一定的参考意义。
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引用次数: 0
Analysis on the Influence of Ant Check Later on Shopping Willingness of Chinese College Students: Analysis on the influence of internet credit products of Chinese college students 蚂蚁晚查对中国大学生购物意愿的影响分析:互联网信贷产品对中国大学生的影响分析
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537723
Hongyan Lin, Xiaoyan Nie, Xiaomei Wu, Ting Shao, Zhankui Chen
With the development of China's economy and the growth of people's consumption capability, the types of internet credit products have been continuously updated. The prevalence of internet credit products such as Ant check later, which has the function of buying this month and returning the next month, is an important factor to stimulate the development of credit services, and it partly solves the financial constraints of Chinese college students and makes their lives more convenient, so it is of great significance to explore the impact of Ant check later's on Chinese college students' shopping willingness. This article combines the UTAUT model to build a research model. Through online questionnaires and SPSS25.0, it found that PEU, PU, and PI have positive effects on Chinese college students' SW, PEU plays an mediated role in PU and PI on Chinese college students' SW, PR and PC have a negative impact on Chinese college students' SW.
随着中国经济的发展和人们消费能力的提高,互联网信贷产品的种类也在不断更新。Ant check later等具有本月购买、下月退货功能的互联网信贷产品的普及,是刺激信贷服务发展的重要因素,它在一定程度上解决了中国大学生的资金紧张问题,使他们的生活更加便利,因此探讨Ant check later对中国大学生购物意愿的影响具有重要意义。本文结合UTAUT模型构建了一个研究模型。通过在线问卷调查和SPSS25.0,发现PEU、PU和PI对中国大学生SW有正向影响,PEU在PU和PI对中国大学生SW有中介作用,PR和PC对中国大学生SW有负向影响。
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引用次数: 0
Smart Farming: Implementation of Industry 4.0 in the Agricultural Sector 智慧农业:工业4.0在农业领域的实施
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537711
V. U. Tjhin, Regina Eka Riantini
Agriculture is a center that touches human life as well as other sectors in all countries. With the development of information technology, the agricultural sector also faces challenges and opportunities in realizing world food security. The development of Industry 4.0 was implemented in the agricultural sector as well as other sectors and was promoted to Farming 4.0. Industry 4.0 is a smart factory where smart digital devices are connected and that communicate with raw materials, semi-finished products, products, machines, tools, robots and people. The pace of technological change in the agricultural sector in the industrial era 4.0 is very high. However, these opportunities have not provided significant benefits in the agricultural sector. Farmers and various other actors need to get important information in line with the agriculture value chain. This paper discusses the successful implementation of Smart farming in several countries. With the many capabilities of Smart Farm, it is hoped that it will provide benefits for farmers and other agricultural actors in increasing agricultural production and their welfare.
农业是一个涉及人类生活以及所有国家其他部门的中心。随着信息技术的发展,农业在实现世界粮食安全方面也面临着挑战和机遇。工业4.0的发展在农业和其他部门得到实施,并被提升为农业4.0。工业4.0是一个智能工厂,其中智能数字设备相互连接,并与原材料,半成品,产品,机器,工具,机器人和人进行通信。在工业4.0时代,农业领域的技术变革步伐非常快。然而,这些机会并没有给农业部门带来显著的好处。农民和其他各方需要获得与农业价值链一致的重要信息。本文讨论了智能农业在几个国家的成功实施。借助智能农场的诸多功能,人们希望它将为农民和其他农业参与者带来好处,提高农业生产和他们的福利。
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引用次数: 1
BKiosk System - A Solution for Context-specific Services Supporting Contextualization Stage of E-government systems BKiosk系统-一种支持电子政务系统情境化阶段的情境化服务的解决方案
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537716
Nguyen T. Binh, P. D. Tinh, Nguyen H. Chien
The evolution of E-government systems normally goes through four stages: Digitization, Transformation, Engagement and Contextualization [1]. The last stage Contextualization features both internal government transformation and transformation of external relationships and depends on the application context. One of the solutions for the transformation is to build online public services on behalf of governmental agencies. Recently, most online public services of the Vietnam E-government systems have supported browser-based environments only such as laptops or PCs. These services are not convenient for uses in other environments like kiosks and smart devices. Moreover, browser-based public services normally do not meet all requirements of specific public services. This paper aims to determine common requirements of specific public services, then we propose an effective solution to meet the requirements: an interactive kiosk system called BKiosk.
电子政务系统的演进通常经历数字化、转型、参与和情境化四个阶段[1]。最后一个阶段是情境化,既包括政府内部的转换,也包括外部关系的转换,取决于应用情境。转型的解决方案之一是代表政府机构建立在线公共服务。目前,越南电子政务系统的大多数在线公共服务只支持基于浏览器的环境,如笔记本电脑或个人电脑。这些服务不方便在亭子和智能设备等其他环境中使用。此外,基于浏览器的公共服务通常不能满足特定公共服务的所有要求。本文旨在确定特定公共服务的共同需求,然后我们提出一个有效的解决方案来满足这些需求:一个名为BKiosk的交互式kiosk系统。
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引用次数: 1
Identification of Opportunities as the Component of Digital Entrepreneurial Competences of University Students: A pilot study in Kuwait and Serbia 识别机会作为大学生数字创业能力的组成部分:科威特和塞尔维亚的试点研究
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537724
V. Simovíc, Ivana S. Domazet, Rupali Bhagat, Hamsa Sarhan, Djina Ivanovic
Ten higher education institutions [HEI] in Kuwait and around eighty in Serbia provide curriculums that combine entrepreneurial and IT courses. Their students graduate and enter the labor market in possession of some level of digital entrepreneurial competences [DEC]. The problem lies in the fact that there are no available tools and methodologies that would enable the assessment of the exact levels of DEC the students acquire during their formal education. This problem goes far beyond Kuwait and Serbia and is applicable to any other country in the world. This paper provides an overview of the research design which was applied on a sample of university students in Kuwait and Serbia to measure the levels of their digital entrepreneurial competences. The focus of the research was on the identification of opportunities as the first competence area of EmDigital framework for digital entrepreneurial competences.
科威特的10所高等教育机构(HEI)和塞尔维亚的大约80所高等教育机构提供结合创业和IT课程的课程。他们的学生毕业并进入劳动力市场,拥有一定程度的数字创业能力[DEC]。问题在于,没有可用的工具和方法来评估学生在正规教育期间获得的DEC的确切水平。这个问题远远超出科威特和塞尔维亚的范围,适用于世界上任何其他国家。本文概述了研究设计,该研究设计应用于科威特和塞尔维亚的大学生样本,以衡量他们的数字创业能力水平。研究的重点是确定机会作为EmDigital框架的第一个能力领域,以实现数字创业能力。
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引用次数: 2
Adapt Deep Learning to Recognize Z-Generation Consumer Behavior to Strengthen the Effectiveness of Social Media Advertisement 运用深度学习识别z世代消费者行为,强化社交媒体广告效果
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537742
Khaled Mostafa Mohamed
The world of marketing differed a lot after the spread of social networks that created more different models with the consumer and the target audience, and coincided with digital ads that became more powerful by their ability to measure and analyze data among consumers, brands and advertising agencies, and their compatibility with generation Z. Advertising revenue on social media in the first half of 2018 on an annual basis was $ 13.1 billion, and in 2019, it became $ 84 billion. Beyond spending on print ads (Zenith Media, 2020). Solo Facebook: $ 25.56 billion. An increase of 107% compared to 2016. (The Drum, 2020) Advertising spending is expected to increase dramatically in 2020 and global advertising spending will reach $ 605 billion, of which $ 110 billion is on digital advertising in the United States only, making the digital marketing landscape more competitive . At Corona pandemic, online shopping is multiplying This reflects the importance of digital advertising in the modern marketing mix, due to several key factors the growth of this sector, among them the huge and increasing demand, the ratios of adopting the solutions of the Internet and high mobile devices, the high youth population that uses the Internet significantly and smartly, and the large use of social networks, And cross-border e-commerce, and the increase in the number of entrepreneurs. Which made people more resistant to traditional forms of advertising as a result of being exposed to a large number of advertising messages every day, As well as the presence of many factors that lead to the inaccuracy of the questionnaire and opinion polls in a traditional way, such as the inability of the sample members to understand a number of questions due to the presence of strange words or poor formulation of the question. If the questionnaire is paper, a number of copies may be lost through the different transmission methods, so the researcher must provide a number of The most important factor affecting the results is the lack of seriousness of the participants in the questionnaire. Some people may neglect to answer a number of questions inadvertently or intentionally, along with many or long questionnaire questions. The respondent may feel bored and tired. With the possibility of some people understanding a number of questions in the wrong way, Thus, they may answer inaccurate answers which created a constant concern about the usefulness of advertising campaigns and their effectiveness? The characteristics of consumers change with the generation z, which requires advertisers and designers to evaluate their advertising methods to follow more effective marketing concepts that employ modern technology such as deep learning on understanding the consumer behavior of generation Z by advertising social networks, through a scientific system that enables multiple parties to work together to model the neural networks, taking advantage of the ability of optimization algorithms They are used in d
营销的世界很多不同社交网络的传播后,创造了更多的消费者和目标受众的不同模型,和伴随着数字广告,成为更强大的消费者通过测量和分析数据的能力,品牌和广告公司,和他们的兼容z一代社交媒体广告收入在2018年上半年,每年为131亿美元,在2019年,它变成了840亿美元。除了在平面广告上的支出(Zenith Media, 2020)。Facebook个人:255.6亿美元。与2016年相比增长了107%。(The Drum, 2020)预计2020年广告支出将大幅增加,全球广告支出将达到6050亿美元,其中仅在美国就有1100亿美元用于数字广告,这使得数字营销领域的竞争更加激烈。这反映了数字广告在现代营销组合中的重要性,原因有几个关键因素:该部门的增长,其中包括巨大且不断增长的需求、采用互联网和高移动设备解决方案的比例、大量聪明地使用互联网的青年人口、大量使用社交网络和跨境电子商务,以及企业家数量的增加。这使得人们对传统的广告形式更加抵触,因为他们每天都会接触到大量的广告信息,以及许多因素的存在,导致传统方式的问卷和民意调查的不准确性,例如,由于一些问题的存在陌生的单词或问题的表述不佳,样本成员无法理解。如果问卷是纸质的,通过不同的传递方式可能会丢失一些副本,所以研究者必须提供一些影响结果的最重要的因素是问卷参与者缺乏严严性。有些人可能会无意或有意地忽略回答一些问题,以及很多或很长的问卷问题。被访者可能会感到无聊和疲倦。由于有些人可能以错误的方式理解一些问题,因此,他们可能会回答不准确的答案,从而引起人们对广告活动的有用性和有效性的持续关注。消费者的特征随着z世代而改变,这要求广告商和设计师评估他们的广告方法,以遵循更有效的营销理念,这些营销理念采用现代技术,如深度学习,通过广告社交网络来理解z世代的消费者行为,通过一个科学的系统,使多方共同努力,建立神经网络模型。利用优化算法的能力,在基于随机梯度起源的深度学习中,帮助设计师和公司了解消费者的心态,分析他们对品牌的感受,改进他们的设计和推广工具。
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引用次数: 0
Advergame and E-Commerce Consumer Decision: Systematic Literature Network Analysis 广告游戏与电子商务消费者决策:系统文献网络分析
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537751
Ika Diyah Candra Arifah, E. Suryani, F. Samopa
Advertisement's ineffectiveness was attributed to several issues, including irritation and intrusiveness. This study aims to investigate the literature on advertising games (advergames) and how these works of literature might be utilized to demonstrate the impact of advergames on customer behaviour. As part of the VOS Viewer 1.6.17 systematic literature network analysis, Publish and Perish software was configured to collect literature from the past 10 years, then mapped and clustered (SLNA). Keyword co-occurrence networks were revealed in the network analysis of these publications. Researchers found that advergames may still be built in game design that effectively accommodates marketing messages and stimulates consumers' positive consumer behaviour in a business-friendly manner. Gamification and advergaming elements in e-commerce platforms are also significantly influenced by cognitive engagement, emotional engagement, and the user's external environment, such as monetary incentives and non-compulsory play. With advergames, a brand's ability to stick in the consumer's mind will increase. Prior to this study, there has been little research on the commercial sector's invention and application development of gamification, which adds to the body of knowledge regarding gamification in e-commerce.
广告的无效归因于几个问题,包括刺激性和侵入性。本研究旨在调查广告游戏(广告游戏)的文献,以及如何利用这些文献来证明广告游戏对消费者行为的影响。作为VOS Viewer 1.6.17系统文献网络分析的一部分,我们配置Publish and Perish软件收集近10年的文献,并对其进行映射和聚类(SLNA)。通过对这些出版物的网络分析,发现了关键词共现网络。研究人员发现,广告游戏仍然可以在游戏设计中有效地容纳营销信息,并以一种商业友好的方式刺激消费者的积极消费行为。电子商务平台中的游戏化和广告游戏元素也受到认知参与、情感参与和用户外部环境(如金钱激励和非强制性游戏)的显著影响。有了广告游戏,品牌在消费者心中的影响力就会增强。在本研究之前,很少有关于商业部门游戏化的发明和应用开发的研究,这增加了关于电子商务游戏化的知识体系。
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引用次数: 0
USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience USAWEB:衡量在线商店消费者购买体验的可用性指标
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537721
E. García-Salirrosas, Dany-Yudet Millones-Liza
The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed of 10 items which makes it an easy-to-apply instrument. The pilot test consisted of 422 participants who reported making purchases online. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analyzes were applied to evaluate the proposed model, the results revealed a one-dimensional scale with a good fit of the model that met all the CMIN, DF, CMIN/DF, CFI, SRMR, RMSEA and PClose indicators satisfactorily. In this way, this scale allows the authors to provide the scientific and business community with a reliable instrument to be applied both in future research that seeks to measure the level of usability of web pages intended for electronic commerce.
本研究建议创建并评估一个量表的效度和信度,该量表允许我们测量电子商务网页的可用性,称为USAWEB(网页可用性),该量表由10个项目组成,使其成为一个易于应用的工具。试点测试包括422名报告在网上购物的参与者。这些项目是在对文献进行了详尽的审查后制定的,稍后由专家评估,专家保证了结构的内容。采用探索性因子分析和验证性因子分析对模型进行评价,结果表明,模型具有较好的拟合度,满足CMIN、DF、CMIN/DF、CFI、SRMR、RMSEA和PClose指标。通过这种方式,该量表允许作者为科学和商业社区提供可靠的工具,以便在未来的研究中用于测量用于电子商务的网页的可用性水平。
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引用次数: 2
Effect of Covid-19 on Aviation Industry- A case study of American Airlines and Air China Ord Shs H 新冠肺炎疫情对航空业的影响——以美国航空公司和中国国际航空公司为例
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537731
Haitian Zhou
The airline industry was one of the industries that significantly impacted on a large scale the most during the Covid-19 pandemic. Resulting from the airline is one of the most convenient travel choices around the globe. Consequently, the pandemic makes the airline industry the most precarious and volatile and thus, making businesses difficult to continue. Some of the factors that influenced the operation of the airline industry include limitation to travel due to lockdowns and curfew systems adopted by various countries, capacity cut to abide by the World Health Organization protocols of social distancing, stock market financial bailout, government regulations, and labor and employment. This study discusses the impact of Covid-19 on the stock market in the case of the American Airline Group Inc. and Air China Ord Shs A. Since These two companies operate under the same industry but different markets, the study also explores the volatility of stock markets in other countries.
在新冠肺炎大流行期间,航空业是受大规模影响最大的行业之一。由此而来的航空公司是全球最方便的旅行选择之一。因此,大流行使航空业成为最不稳定和最不稳定的行业,从而使企业难以继续经营。影响航空业运行的因素包括:各国采取的封锁和宵禁制度限制了旅行、为遵守世界卫生组织(who)的保持社会距离议定书而削减运力、股市金融救助、政府管制、劳动雇佣等。本研究以美国航空集团公司和中国国际航空公司为例,讨论了新冠肺炎疫情对股票市场的影响。由于这两家公司处于同一行业,但市场不同,因此本研究还探讨了其他国家股票市场的波动情况。
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引用次数: 0
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电子政务
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