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Language in E-Business: Gender-Based Perspectives of Male and Female Beauty Products’ Advertisement on Instagram: The Linguistic Features and Copywriting Differences in Marketing 电子商务中的语言:基于性别视角的男女美容产品Instagram广告:营销中的语言特征与文案差异
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599614
Valentina Wijaya, C. H. Karjo
This study aims to identify the types of illocutionary acts employed in both male and female beauty product advertisements on Instagram, as well as to discover the male and female customers’ perspectives on the linguistic features of the advertised products as shown in their comments. The data were taken from six (6) official Instagram accounts of beauty product brands, particularly 10 male and female product advertisements and the customers’ comments of those products. The data were analyzed qualitatively by categorizing and comparing the types of illocutionary acts employed in the advertisements. Moreover, the customers’ comments were analyzed based on the tone and context as well as the copywriting techniques used. The findings show that there are 3 types of illocutionary acts found in 10 advertisements: representatives, directives, and commissives. Male products have in total of 12 representative acts, 4 directives, and 1 commissive act, while female products used 12 representative acts, 5 directives, and 3 commissive acts. Furthermore, this study also found that both female and male customers give more positive comments toward each gender's products. However, there are no significant language differences between male and female products in their copywriting techniques. We hope that this study could provide insight on the use of illocutionary types, particularly in e-business and copywriting, to get a better understanding of the hidden intention behind the advertisements as well as to provide sufficient information for the readers to explore.
本研究旨在识别Instagram上男性和女性美容产品广告中所使用的言外行为类型,并发现男性和女性顾客对广告产品语言特征的看法,这些语言特征表现在他们的评论中。数据取自6个美容产品品牌的Instagram官方账号,特别是10个男性和女性产品广告以及客户对这些产品的评论。通过对广告中使用的言外行为类型进行分类和比较,对数据进行定性分析。此外,根据语气和语境以及所使用的文案技巧来分析客户的评论。结果表明,10个广告中的言外行为有3种类型:代表行为、指示行为和委托行为。男性产品共有12个代表行为、4个指令、1个委托行为,女性产品共有12个代表行为、5个指令、3个委托行为。此外,本研究还发现,女性和男性顾客对各自性别的产品都给予了更多的积极评价。然而,男性和女性产品在文案技巧上并没有明显的语言差异。我们希望透过这项研究,能深入了解语用类型的使用,特别是在电子商务和文案方面,从而更深入了解广告背后隐藏的意图,并提供足够的资料供读者探索。
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引用次数: 0
Government subsidy strategy based on competitive retail market during COVID-19 基于竞争零售市场的政府补贴策略
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599632
Yuan Song, Huihui Wang
COVID-19 has a significant impact on consumer shopping behavior in retail markets. In this paper, we consider a competitive market consisting of brick-and-mortar retailer and online retailer, and use game theory to construct a Hotelling model in a competitive situation. Three decision models of no government subsidy, consumer subsidy, and brick-and-mortar retailer subsidy are considered to explore the effects of consumer social distance preferences and government subsidy strategies on retailer pricing and epidemic prevention service levels. The results show that subsidizing consumers will not lead to better socio-economic development, but it will definitely benefit the operation of B&M retailer. To some extent, the cost subsidy of epidemic prevention services for B&M retailer can improve the economic level of society.
新冠肺炎疫情对零售市场消费者的购物行为产生了重大影响。本文考虑了一个由实体零售商和网络零售商组成的竞争市场,运用博弈论构建了竞争环境下的霍特林模型。考虑无政府补贴、消费者补贴和实体零售商补贴三种决策模型,探讨消费者社会距离偏好和政府补贴策略对零售商定价和防疫服务水平的影响。结果表明,对消费者的补贴不会带来更好的社会经济发展,但对零售企业的经营无疑是有利的。在一定程度上,零售企业的防疫服务成本补贴可以提高社会经济水平。
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引用次数: 0
The Application of Machine Learning Algorithms in Predicting the Usage of IoT-based Cleaning Dispensers: Machine Learning Algorithms in Predicting the Usage if IoT-based Dispensers 机器学习算法在预测基于物联网的清洁分配器使用中的应用:机器学习算法在预测基于物联网的分配器使用中的应用
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599637
Tobechi Obinwanne, Chibuzor Udokwu, P. Brandtner
Internet of Things (IoT) based liquid cleaning dispensers are being increasingly used in public buildings for personal sanitation purposes. However, it is not always easy for facility managers to keep track of, as well as predict product usage. Most devices deployed at facilities still require the facility/building manager or staff at the facility, to check the devices from time to time. In recent years, the need to effectively utilize these devices as well as anticipate usage rates has become necessary because the time lag between refilling the dispensers and their being out of service can pose health risks. This paper thus explores how machine learning (ML) algorithms can be applied to improve the availability of IoT-based liquid cleaning dispensers. The goal of the paper is to apply machine learning in predicting the daily usage volumes of cleaning solutions, thereby increasing the efficiency of the cleaning dispensers. The paper compares different machine learning algorithms to determine the best algorithm for predicting the usage patterns of IoT-based cleaning dispensers, thereby, develops a predictive model that can be applied to improve the availability of cleaning products in IoT-based dispensers. The results of the analysis show that the Random Forest algorithm performed best among the evaluated models using regression performance measures. Hence, ML algorithms can be applied to help building or sanitation managers improve the availability of cleaning products in IoT-based cleaning dispensers, ultimately improving the user experience.
基于物联网(IoT)的液体清洁分配器越来越多地用于公共建筑中的个人卫生目的。然而,对于设施管理人员来说,跟踪和预测产品的使用情况并不总是那么容易。在设施中部署的大多数设备仍然需要设施/建筑物管理员或设施的工作人员不时检查设备。近年来,有必要有效利用这些设备并预测使用率,因为在重新填充分配器和分配器停止使用之间的时间间隔可能会造成健康风险。因此,本文探讨了如何应用机器学习(ML)算法来提高基于物联网的液体清洁分配器的可用性。本文的目标是应用机器学习来预测清洁溶液的日常使用量,从而提高清洁分配器的效率。本文比较了不同的机器学习算法,以确定预测基于物联网的清洁售货机使用模式的最佳算法,从而开发了一个预测模型,可用于提高基于物联网的售货机中清洁产品的可用性。分析结果表明,随机森林算法在使用回归性能度量的评估模型中表现最好。因此,机器学习算法可以应用于帮助建筑或卫生管理人员提高基于物联网的清洁分配器中清洁产品的可用性,最终改善用户体验。
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引用次数: 0
When Fractional Investment Platform Meets Intellectual Property Assets: A Case Study on MUSICOW 当部分投资平台遇上知识产权资产——以MUSICOW为例
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599622
Yana Pei
ABSTRACT-Fractional investment, a relatively new investment method, has been gaining attention to young retail investors, as it allows investors to buy split ownership of a whole asset that they can invest on expensive assets, such as buildings, artworks, or IP, in a small amount of money. Takes MUSICOW, the first music copyrights fractional trading platform in Korea, as a case study, this paper analyzed the basic operation model, elements for innovations, as well as risk factors of such IP-based fractional investment platform and predicted that MUSICOW could become a template in the industry, and based on its experience, more such platforms would be launched in the near future.
摘要:部分投资作为一种相对较新的投资方式,越来越受到年轻散户投资者的关注,因为它允许投资者以少量的资金购买整个资产的分割所有权,他们可以投资于昂贵的资产,如建筑物,艺术品或IP。本文以韩国首个音乐版权分级交易平台MUSICOW为例,分析了基于ip的分级投资平台的基本运营模式、创新要素和风险因素,并预测MUSICOW可以成为行业的模板,并在其经验的基础上,在不久的将来会有更多这样的平台推出。
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引用次数: 0
Transforming from Mathematical Model to ML Model for Meteorology in Macao's Smart City Planning 澳门智慧城市规划中气象学从数学模型到ML模型的转换
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599620
Vai-Kei Ian, Rita Tse, Su-Kit Tang, Giovanni Pau
Recently, with the rapid development and use of technology in network infrastructures, Macao is being transformed into a smart city progressively, even though it is recognized as a World heritage city for its architectural wonders and rich cultural traditions. The benefits of machine learning technology open up new avenues for environmental monitoring, such as weather forecasting, early extreme or severe weather alerts and safeguards, disaster mitigation enhancement, and technological revolution as part of overall smart city planning in Macao. This study focuses on the evolution of artificial intelligence, the important use of machine learning technology in the field of meteorology, and suggestions on the major future development trends in Macao to the migration of a smart city.We discussed solutions tackling the problems in weather forecasting in Macao while creating advances in its transformation to be a smarter city, starting with the essence of machine learning and turning challenges into opportunities.
近年来,随着科技在网络基础设施方面的快速发展和应用,澳门正在逐步向智慧城市转型,尽管澳门因其建筑奇观和丰富的文化传统而被公认为世界遗产城市。作为澳门整体智慧城市规划的一部分,机器学习技术的优势为环境监测开辟了新的途径,例如天气预报、早期极端或恶劣天气警报和保障、减灾增强和技术革命。本研究重点探讨人工智能的演变、机器学习技术在气象领域的重要应用,以及澳门向智慧城市迁移的未来主要发展趋势。我们讨论了解决澳门天气预报问题的解决方案,同时从机器学习的本质出发,将挑战转化为机遇,推动澳门向智慧城市的转型。
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引用次数: 2
Design and Implementation of an IoT-Based Surveillance System using Raspberry Pi, Camera, and Motion Sensor 基于树莓派、摄像头和运动传感器的物联网监控系统的设计与实现
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599638
Kaveepon Chaichana, P. Netinant, Sorapak Pukdesree
Integrating the internet of things (IoT) technology has played a crucial role in developing smart devices such as smartphones, automobiles, smart homes, and artificial intelligence. As a result, researchers have investigated IoT-based home security system development. This research aims to create a system that uses Raspberry Pi, a small computer board, and various sensors to detect intruders and notify users via the internet. The Python programming language and OpenCV library were used to develop the system, which uses a camera and PIR (Passive Infrared Sensor) to detect faces and motion, respectively. The proposed system is designed to monitor specific areas and can be implemented in future home security innovations. In addition, the system sends notifications to users via Line Notify, enabling developers to send messages to LINE users via an API, thereby enhancing the security of homeowners. Utilizing the capabilities of IoT technology, the results of this study are to develop a cost-effective and efficient home security solution.
物联网(IoT)技术的融合在智能手机、汽车、智能家居、人工智能等智能设备的开发中发挥了至关重要的作用。因此,研究人员开始研究基于物联网的家庭安全系统开发。这项研究的目的是创建一个系统,使用树莓派,一个小型计算机板和各种传感器来检测入侵者并通过互联网通知用户。系统采用Python编程语言和OpenCV库进行开发,利用摄像头和PIR(被动红外传感器)分别检测人脸和运动。该系统旨在监测特定区域,并可在未来的家庭安全创新中实施。此外,系统通过Line Notify向用户发送通知,使开发人员能够通过API向Line用户发送消息,从而增强房主的安全性。利用物联网技术的能力,本研究的结果是开发一个经济高效的家庭安全解决方案。
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引用次数: 0
Impact of COVID-19 on the Gig Economy in China: Challenges and Coping Strategies: Impact of COVID-19 on the Gig Economy in China 新冠肺炎疫情对中国零工经济的影响:挑战与应对策略:新冠肺炎疫情对中国零工经济的影响
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599627
Xiaohong Lu
With the rapid development of Internet technology and digital economy, the gig economy has also entered a new era of development. The traditional gig economy has been transforming to the Internet gig economy, thus entering a new “gig age”. In addition to the empowerment of the digital economy, the emergence of the Covid-19 has also pushed the development of the gig economy. However, while many opportunities have emerged, the gig economy has also faced with different challenges from many parties. This article mainly discusses the status and impact of the new gig economy in the context of the Covid-19, analyzes the development trend, opportunities and challenges of the gig economy in the post-epidemic era, and proposes countermeasures and suggestions on how to promote the healthy and sustainable development of the gig economy. In the future, the new gig economy will gradually become an important force to promote “new employment patterns” and a new boost to promote the high-quality development of the national economy.
随着互联网技术和数字经济的快速发展,零工经济也进入了一个新的发展时代。传统的零工经济正在向互联网零工经济转变,进入了一个新的“零工时代”。新冠肺炎疫情不仅为数字经济赋能,也推动了零工经济的发展。然而,尽管出现了许多机遇,但零工经济也面临着来自各方的不同挑战。本文主要探讨新冠疫情背景下新零工经济的现状和影响,分析后疫情时代零工经济的发展趋势、机遇和挑战,并就如何促进零工经济健康可持续发展提出对策和建议。未来,新零工经济将逐步成为推动“新就业模式”的重要力量,成为推动国民经济高质量发展的新动力。
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引用次数: 0
Covid 19’s Impact on Stocks'Relative Risks 2019冠状病毒病对股票相对风险的影响
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599628
Haoran Chu
To understand the impact of the pandemic on different stocks ‘relative risks, we analyze the stock market by comparing pre-covid and post-covid statistics. By using the Capital Asset Pricing Model (CAPM) [1] to fit our data, our result shows interesting trends on both individual and industry levels. There are three significant implications of the result of our research: 1)The R-Square of most stocks’ increased after the outbreak of Covid; 2)The consumer staples, real estate, and utilities sectors experienced a much more significant increase in R-square than other sectors; 3)Companies with stocks with a more significant decrease in their CAPM's β factor are less negatively influenced by COVID-19, and companies with stocks with a more significant increase in their CAPM's β factor are in the utilities and real estate sectors.
为了了解疫情对不同股票相对风险的影响,我们通过比较疫情前和疫情后的统计数据来分析股市。通过使用资本资产定价模型(CAPM)来拟合我们的数据,我们的结果显示了个人和行业层面的有趣趋势。我们的研究结果有三个重要意义:1)疫情爆发后,大多数股票的r平方增加;2)必需消费品、房地产和公用事业行业的r平方增长明显高于其他行业;3) CAPM β因子下降越显著的公司受新冠肺炎的负面影响越小,CAPM β因子上升越显著的公司为公用事业和房地产行业。
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引用次数: 0
Exploring the Potential of Information Flow Diagram (IFD) in Graduate Digital Library System Design and Development 信息流图(IFD)在研究生数字图书馆系统设计与开发中的潜力探讨
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599634
P. Netinant, Patthanan Prajaksuvithee, Sorapak Pukdesree
The increasing importance of digital library systems in education has made the design and development of these systems a crucial task. To address the challenges faced in this process, the authors propose the utilization of the Information Flow Diagram (IFD) approach in the design and development of a graduate digital library system. This research provides a comprehensive overview of the IFD approach and its potential benefits in digital library system design and development. Our detailed case study demonstrates the feasibility and effectiveness of the proposed approach. The authors also conduct a comparative analysis between the IFD approach and traditional methods to evaluate the contributions and limitations of each approach. User studies were conducted to assess the usability and effectiveness of the digital library system designed using the IFD approach. The results indicate that the IFD approach is a promising method for designing and developing graduate digital library systems, offering a highly usable and effective system. Overall, this research highlights the potential of the IFD approach in digital library system design and development.
数字图书馆系统在教育中的重要性日益增加,使得这些系统的设计和开发成为一项至关重要的任务。为了解决这一过程中所面临的挑战,作者提出利用信息流图(IFD)方法设计和开发研究生数字图书馆系统。本研究提供了一个全面的概述IFD方法及其在数字图书馆系统设计和开发中的潜在好处。我们详细的案例研究证明了该方法的可行性和有效性。作者还对IFD方法与传统方法进行了比较分析,以评价每种方法的贡献和局限性。进行了用户研究,以评估使用IFD方法设计的数字图书馆系统的可用性和有效性。结果表明,IFD方法是设计和开发研究生数字图书馆系统的一种很有前途的方法,提供了一个高可用性和高效的系统。总的来说,这项研究突出了IFD方法在数字图书馆系统设计和开发中的潜力。
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引用次数: 0
Evaluation of Users’ Participation in Value Co-creation of Open Government Data Platform 政务数据开放平台价值共创中的用户参与评价
Pub Date : 2023-04-27 DOI: 10.1145/3599609.3599617
Ting Shao, Peiting Yang, Hongbo Jiang
During the covid-19 epidemic, open government data (OGD) has become the focus of the world, and users’ participation in value co-creation of open government data platform(OGDP) will help to release the value of data. The purpose of this paper is to evaluate the outcome of users’ participation in value co-creation of OGDP, then it follows analytic hierarchy process (AHP) to construct a hierarchical model from three perspectives, government to users, users to government, users to users, which totally includes 7 dimensions and 22 criteria. TOPSIS is used to rank effect of users’ participation in value co-creation of 4 OGDPs. Finally, it puts forward some suggestions for open government data platform, such as data reuse, promoting cross-border cooperation of government data, and encouraging users to become co-creators of the platform.
新冠肺炎疫情期间,政府开放数据成为全球关注的焦点,用户参与政府开放数据平台的价值共创将有助于数据价值的释放。本文以评价用户参与OGDP价值共创造的结果为目的,运用层次分析法(AHP)从政府到用户、用户到政府、用户到用户三个角度构建了包含7个维度、22个标准的层次模型。利用TOPSIS对4个ogdp的用户参与价值共创效果进行排序。最后,对开放政府数据平台提出了数据重用、促进政府数据跨境合作、鼓励用户成为平台共同创造者等建议。
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引用次数: 0
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