Pub Date : 2022-11-28DOI: 10.17265/2159-5542/2022.11.002
Emily Kamruddin
{"title":"The Influence of the Mental Rotation Task on Mental Rotation Skills in Badminton","authors":"Emily Kamruddin","doi":"10.17265/2159-5542/2022.11.002","DOIUrl":"https://doi.org/10.17265/2159-5542/2022.11.002","url":null,"abstract":"","PeriodicalId":73913,"journal":{"name":"Journal of psychology & behavior research","volume":"69 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81468548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper explores the decision-making mechanism of the consuming behavior hidden behind the sudden popularity of the Oriental Selection Company in terms of the mental accounting theory. Firstly, according to the “Non-alternative” characteristics of mental accounting, this paper expounds how the strategy of the bilingual live-streaming of Oriental Selection promoters stimulates consumers’ desire to buy the advertised products and services whilst using the utility theory of mental accounting to analyze how Oriental Selection promoters improve consumers’ acquisition utility and total utility. Secondly, we sum up the successful experiences of Oriental Selection: The live-streaming industry should apply the theory of mental accounting in effectively overcoming the shortcomings of the live-streamed marketing by stimulating consumers’ desire and influencing their decision-making behavior through the streaming of content that triggers them to make purchases. This is achievable by abandoning the traditional ways of loudly urging consumers to buy goods. Finally, this paper puts forward some suggestions on how to use the mental accounting theory in promoting sustainable consumption and points out the prospects for Oriental Selection.
{"title":"Unlocking the Network Traffic Password of the Sudden Popularity of Oriental Selection: Consumer Behavior Decision-Making Mechanism Based on Mental Accounting Theory","authors":"CHU Tiansi, TIAN Hui, Tumpoka Kabinga, ZHU Ruoqing","doi":"10.17265/2159-5542/2022.11.001","DOIUrl":"https://doi.org/10.17265/2159-5542/2022.11.001","url":null,"abstract":" This paper explores the decision-making mechanism of the consuming behavior hidden behind the sudden popularity of the Oriental Selection Company in terms of the mental accounting theory. Firstly, according to the “Non-alternative” characteristics of mental accounting, this paper expounds how the strategy of the bilingual live-streaming of Oriental Selection promoters stimulates consumers’ desire to buy the advertised products and services whilst using the utility theory of mental accounting to analyze how Oriental Selection promoters improve consumers’ acquisition utility and total utility. Secondly, we sum up the successful experiences of Oriental Selection: The live-streaming industry should apply the theory of mental accounting in effectively overcoming the shortcomings of the live-streamed marketing by stimulating consumers’ desire and influencing their decision-making behavior through the streaming of content that triggers them to make purchases. This is achievable by abandoning the traditional ways of loudly urging consumers to buy goods. Finally, this paper puts forward some suggestions on how to use the mental accounting theory in promoting sustainable consumption and points out the prospects for Oriental Selection.","PeriodicalId":73913,"journal":{"name":"Journal of psychology & behavior research","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82541586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-28DOI: 10.17265/2159-5542/2022.11.003
CHEN Mingkun
{"title":"The Equality Thought in Marx’s Critique of Gotha Program and Its Value in the New Era","authors":"CHEN Mingkun","doi":"10.17265/2159-5542/2022.11.003","DOIUrl":"https://doi.org/10.17265/2159-5542/2022.11.003","url":null,"abstract":"","PeriodicalId":73913,"journal":{"name":"Journal of psychology & behavior research","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90905612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-28DOI: 10.17265/2159-5542/2022.10.007
HUA Chuanlin, JIA Xiaoqing
In order to combine the aesthetic characteristics of ceramic art works with translation principles and fully convey the cultural and artistic connotations of the original works, the research was conducted and can be divided into three stages: theoretical research on translation of cross-cultural communication, appreciation of ceramic works of art, and translation practice of ceramic works of art. Through the research, we found that some methods like transliteration can be used to better promote the globalization of Chinese ceramic art and deepen cultural exchanges with other countries.
{"title":"On the Translation of Ceramic Art Works From the Perspective of Cross-Cultural Communication","authors":"HUA Chuanlin, JIA Xiaoqing","doi":"10.17265/2159-5542/2022.10.007","DOIUrl":"https://doi.org/10.17265/2159-5542/2022.10.007","url":null,"abstract":" In order to combine the aesthetic characteristics of ceramic art works with translation principles and fully convey the cultural and artistic connotations of the original works, the research was conducted and can be divided into three stages: theoretical research on translation of cross-cultural communication, appreciation of ceramic works of art, and translation practice of ceramic works of art. Through the research, we found that some methods like transliteration can be used to better promote the globalization of Chinese ceramic art and deepen cultural exchanges with other countries.","PeriodicalId":73913,"journal":{"name":"Journal of psychology & behavior research","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78925999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-28DOI: 10.17265/2159-5542/2022.10.011
DAI Mengfan
Pride and Prejudice is a world famous novel, its storyline is fascinating, and language art is also indispensable. The way of speaking of the characters is also quite characteristic, with British humor, and the article also adopts a lot of irony style, which has the characteristics of British language, which is also unique at that time. The writer also hopes to use this expression to arouse people’s interest in reading, to understand the daily life of the people in the novel, and to ponder on emotions and life.
{"title":"A Brief Analysis of the Language Features and Styles of Pride and Prejudice","authors":"DAI Mengfan","doi":"10.17265/2159-5542/2022.10.011","DOIUrl":"https://doi.org/10.17265/2159-5542/2022.10.011","url":null,"abstract":"Pride and Prejudice is a world famous novel, its storyline is fascinating, and language art is also indispensable. The way of speaking of the characters is also quite characteristic, with British humor, and the article also adopts a lot of irony style, which has the characteristics of British language, which is also unique at that time. The writer also hopes to use this expression to arouse people’s interest in reading, to understand the daily life of the people in the novel, and to ponder on emotions and life.","PeriodicalId":73913,"journal":{"name":"Journal of psychology & behavior research","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84528006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-28DOI: 10.17265/2159-5542/2022.10.006
ZHU Huizhen, XU Yifang, HU Linjie
{"title":"Influencing Factors of Long-Term Residence Intention of Highly Educated Inter-Provincial and Intra-Provincial Floating Population From the Perspective of Social Integration: Take Guangdong Province for Example","authors":"ZHU Huizhen, XU Yifang, HU Linjie","doi":"10.17265/2159-5542/2022.10.006","DOIUrl":"https://doi.org/10.17265/2159-5542/2022.10.006","url":null,"abstract":"","PeriodicalId":73913,"journal":{"name":"Journal of psychology & behavior research","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72465216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-28DOI: 10.17265/2159-5542/2022.10.008
TAN Xiaojia
With the continuous strengthening of ideological and political construction of college courses at present, the humanistic function of college course is gradually becoming clear. To achieve the goal of “establishing morality and cultivating talents”, how to make use of the humanistic function of college courses has become an urgent problem to be solved in the construction of college courses. Reception aesthetics takes readers as the center and focuses on the effect of works in readers’ minds. From the perspective of reception aesthetics, this essay tries to interpret the ideological and political construction of a college course as a work, with teachers as authors and students as readers. Besides, taking College English Course as an example, it puts forward the basic strategy of implementing the ideological and political construction of college courses with proper teaching methods.
{"title":"An Interpretation of the Ideological and Political Construction of College Courses From the Perspective of Reception Aesthetics","authors":"TAN Xiaojia","doi":"10.17265/2159-5542/2022.10.008","DOIUrl":"https://doi.org/10.17265/2159-5542/2022.10.008","url":null,"abstract":"With the continuous strengthening of ideological and political construction of college courses at present, the humanistic function of college course is gradually becoming clear. To achieve the goal of “establishing morality and cultivating talents”, how to make use of the humanistic function of college courses has become an urgent problem to be solved in the construction of college courses. Reception aesthetics takes readers as the center and focuses on the effect of works in readers’ minds. From the perspective of reception aesthetics, this essay tries to interpret the ideological and political construction of a college course as a work, with teachers as authors and students as readers. Besides, taking College English Course as an example, it puts forward the basic strategy of implementing the ideological and political construction of college courses with proper teaching methods.","PeriodicalId":73913,"journal":{"name":"Journal of psychology & behavior research","volume":"310 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73876599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-28DOI: 10.17265/2159-5542/2022.10.004
JIA Xiaoqing, Yue Baoling
In recent years, many interpreting textbooks have been published in China, making a great contribution to the training of interpreting talents. However, some interpreting textbooks have deficiencies, such as topic repetition and structure similarity, too academic in content, and too much emphasis on written translation. This paper takes A Practical Course in Oral Interpretation (3rd ed.) as an example, and draws on the compiling methods of other interpreting textbooks which reflect critical thinking concept, in order to put forward suggestions for compiling interpreting textbooks to cultivate students’ critical thinking ability to the greatest extent.
{"title":"On Compiling Interpreting Textbooks from the Perspective of Critical Thinking Ability Training","authors":"JIA Xiaoqing, Yue Baoling","doi":"10.17265/2159-5542/2022.10.004","DOIUrl":"https://doi.org/10.17265/2159-5542/2022.10.004","url":null,"abstract":" In recent years, many interpreting textbooks have been published in China, making a great contribution to the training of interpreting talents. However, some interpreting textbooks have deficiencies, such as topic repetition and structure similarity, too academic in content, and too much emphasis on written translation. This paper takes A Practical Course in Oral Interpretation (3rd ed.) as an example, and draws on the compiling methods of other interpreting textbooks which reflect critical thinking concept, in order to put forward suggestions for compiling interpreting textbooks to cultivate students’ critical thinking ability to the greatest extent.","PeriodicalId":73913,"journal":{"name":"Journal of psychology & behavior research","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76267455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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