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KEY FACTORS DETERMINING RELATIONSHIP MARKETING IN THE FOOD E-COMMERCE NETWORK: A BUSINESS-TO-BUSINESS SERVICE PERSPECTIVE 决定食品电子商务网络中关系营销的关键因素:一个企业对企业服务的视角
Pub Date : 2022-02-13 DOI: 10.24198/agricore.v6i2.37354
H. Utami, D. T. Alamanda
Discussion about the business and marketing paradigm is observed by shifting the focus from product-focused to customer-focused with service - dominant logic orientation. Digital technology advancement, such as the Internet and social media, has influenced business and marketing practices into online business, such as e-commerce, including food businesses. This study explored the factors determining marketing relationship s in the food e-commerce network. An i nductive research method was applied, and data were analysed using thematic analysis based on in-depth interviews with various business actors involve d in the food e-commerce chain. The results reveal seven critical elements that determine a success relationship marketing in the food e-commerce network: commitment, communication, trust, coordination, reputation, professionalism, and relationship risk. The analysis provides a foundation for further development of relationship marketing in the food businesses on using e-commerce and service - dominant logic as the underlying principle for farmer producers, traders or suppliers, and retailers.
关于商业和营销范式的讨论是通过将焦点从以产品为中心转移到以服务为主导的逻辑导向的以客户为中心来观察的。数字技术的进步,如互联网和社交媒体,影响了商业和营销实践进入在线业务,如电子商务,包括食品业务。本研究探讨了食品电子商务网络中影响营销关系的因素。采用归纳研究方法,对食品电子商务链中涉及的各种商业参与者进行深入访谈,并使用主题分析来分析数据。研究结果揭示了决定食品电子商务网络关系营销成功的七个关键要素:承诺、沟通、信任、协调、声誉、专业和关系风险。本文的分析为食品企业关系营销的进一步发展提供了基础,将电子商务和服务主导逻辑作为农民生产者、贸易商或供应商以及零售商的基本原则。
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引用次数: 0
KINERJA TENAGA PENDAMPING PROFESIONAL DI KABUPATEN ACEH BESAR
Pub Date : 2022-02-13 DOI: 10.24198/agricore.v6i2.38070
M. Mujiburrahmad, Anwar Deli, Ira Manyamsari, Muhammad Husnul Yaqin
AbstrakPeraturan Kementerian Desa Nomor 3 Tahun 2015 Tentang Pendamping Profesional, sebagai kegiatan untuk melakukan tindakan pemberdayaan masyarakat melalui asistensi, pengorganisasian, pengarahan dan fasilitasi Desa. Dalam Pasal 3 Ruang lingkup pendampingan Desa, Pendampingan masyarakat Desa dilaksanakan secara berjenjang untuk memberdayakan dan memperkuat Desa. Dalam pendampingan desa salah satu pihak yang berhadapan langsung dengan masyarakat adalah Pendamping Desa dan Pendamping Lokal Desa. Tujuan dari penelitian ini adalah  (a). Untuk mengetahui Kinerja Pendamping Lokal Desa di Kabupaten Aceh Besar, dan (b). Untuk mengetahui apa saja faktor berhubungan dengan Kinerja Pendamping Lokal desa di Kabupaten Aceh Besar. Pengambilan data diperoleh dari wawancara (survey) terhadap 12 Pendamping Lokal Desa di Kecamatan Indrapuri. Metode analisis dalam penelitian ini menggunakan model Skala Likert dan uji statistik Korelasi Spearman. Hasil penelitian ini menunjukkan bahwa Kinerja Pendamping Lokal Desa di Kabupaten Aceh Besar memiliki peran yang sangat efektif untuk peningkatan program Pemberdayaan dan Pembangunan Desa (P3MD), sebesar 83,33% masuk kedalam kategori tinggi, dan sebesar 16,67% masuk kedalam kategori sedang. Hubungan karakteristik Eksternal memiliki hubungan dengan Kinerja Pendamping Lokal Desa antara lain yaitu Sarana Prasarana (X2.3), Jarak kerja  (X2.1), dan Lingkungan Kerja (X2.2). Sedangkan untuk karakteristik Internal tidak memiliki hubungan yaitu Pendidikan (X1.1), Masa Kerja (X3.2), dan Usia (X1.3).Kata kunci: Kinerja, Pendamping, Masyarakat, Desa.AbstractMinistry of Village Regulation Number 3 of 2015 concerning Professional Assistance, as an activity to carry out community empowerment actions through village assistance, organization, direction and facilitation. In Article 3 the scope of Village assistance, Village community assistance is carried out in stages to empower and strengthen the Village. In village assistance, one of the parties who deal directly with the community is the Village Facilitator and the Village Local Facilitator. The aims of this research are (a). To find out the Performance of Local Village Facilitators in Aceh Besar District, and (b). To find out what factors are related to the Performance of Village Local Facilitators in Aceh Besar District. Data collection was obtained from interviews (surveys) of 12 Village Local Facilitators in Indrapuri District. The analytical method in this study uses a Likert Scale model and Spearman Correlation statistical test. The results of this study indicate that the Performance of Local Village Facilitators in Aceh Besar District has a very effective role in improving the Village Empowerment and Development (P3MD) program, 83.33% in the high category, and 16.67% in the medium category. The relationship of External characteristics has a relationship with the Performance of Local Village Facilitators, among others, namely Infrastructure (X2.3), Work Distance (X2.1), and Work
2015年农业部关于职业伙伴的限制条例,作为一种通过辅助、组织、指导和促进村庄来实现社区赋权行为的活动。在第三章中,流派农村社区是逐步建立和加强农村社区的。在裁员中,与社区直接对峙的一方是村长和当地村长。本研究的目的是(a)了解亚齐大地区的当地乡村伙伴表演,(b)了解与亚齐地区乡村伙伴表演相关的因素。数据来自于对13个当地村庄同伴的采访(调查)。本研究的分析方法采用Likert震级模型和Spearman相关统计数据检验。这项研究的结果表明,大亚齐地区的一项当地村庄护护工作在提高村庄赋权和建设计划(md)方面发挥了非常有效的作用,其中83.33%属于高类别,16.67%属于中等类别。外部特征关系与当地乡村伙伴表现有关,包括基础设施(x2.3)、工作距离(x2.1)和工作环境(x2.2)。而内部特征没有关系,如教育(x1.1)、工作时间(x3.2)和年龄(x1.3)。关键词:表演,护卫,社区,村庄。2015年《村事务第三部职业援助》,as an activity to carry community empowerment actions通过村援助、组织、方向和设施进行。首先,第三个村庄的救济,农村社区的援助被集中在更大的力量和力量上。在农村援助中,与社区打交道的党派之一是村庄的推动者和当地村庄的推动者。这项研究的后果是找出亚齐地区当地村庄的表现因素,以及(b),找出哪些因素与亚齐地区当地村庄的表现有关。数据收集是从12个村庄的现场设施面试中获得的。这个研究的分析方法是一种Likert规模模型和目标相关测试。这项研究的结果表明,当地村庄的表现影响深远,影响了这个项目,其中83.33%的高等试验项目,以及培养基中16.67%的项目。外部性格的关系与当地村庄的表现、其他人、纳梅里基础设施(x2.3)、工作距离(x2.1)和工作环境(x2.2)有关。我的意思是,内部性格没有关系,namely education (x1.1),终身职位(x3.2)和年龄(x1.3)。社区,乡村
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引用次数: 0
PERAMALAN HARGA CABAI RAWIT DI KOTA MALANG DENGAN METODE HOLT-WINTERS EXPONENTIAL SMOOTHING 将马朗市的辣椒价格与夏季混合平滑法进行比较
Pub Date : 2022-02-13 DOI: 10.24198/agricore.v6i2.34778
Ynez Juylette Siregar, Rachman Hartono, Andrean Eka Hardana
AbstrakHarga cabai rawit yang berfluktuasi menyebabkan petani cabai rawit takut akan adanya kerugian karena tidak dapat memprediksi harga. Salah satu cara yang bisa dilakukan untuk mencegah kerugian adalah dengan melakukan peramalan (forecasting). Peramalan merupakan metode yang digunakan untuk memprediksi sesuatu di masa depan menggunakan data di masa lalu. Salah satu metode peramalan bernama Holt-Winters Exponential Smoothing, merupakan metode yang biasa digunakan pada barang yang memiliki pola harga musiman, sesuai dengan cabai rawit yang merupakan tanaman musiman. Peramalan yang dilakukan menggunakan data sebanyak 108 buah, yaitu data harga rata-rata bulanan cabai rawit di Kota Malang dari 2012-2020. Menggunakan nilai inisialisasi level 0.99, trend 0.01, seasonal 0.01, didapatkan MAPE sebesar 31%, MAD sebesar 9762, dan MSD sebesar 183465457. Hasil peramalan harga cabai rawit di Kota Malang untuk tahun 2021 mengalami pola naik dan turun. Bila dibandingkan dengan data aktual, harga peramalan lebih rendah daripada harga aktual, tetapi pola yang dihasilkan sama, dikarenakan musim penghujan dari bulan Januari yang menyebabkan petani menjadi gagal panen, dan harga melambung tinggi. Rekomendasi untuk para petani di Kota Malang adalah dengan mengatur luas tanam pada saat musim penghujan, melakukan penanaman secara tumpangsari, menjual cabai rawit dalam bentuk selain cabai rawit segar, dan menjalin kemitraan dengan perusahaan.Kata kunci: cabai rawit, peramalan harga, holt-winters exponential smoothingAbstractThe fluctuating price of rawit chilli causes rawit chilli farmers to hesitate to plant rawit chilli, because they are afraid of losses. A way that can be done to prevent losses is by forecasting. Forecasting is a method used to predict something in the future using data from the past. One of the forecasting methods is called Holt-Winters Exponential Smoothing, which is commonly used for goods that have seasonal price patterns, and one of them is rawit chilli. Forecasting is done by using 108 data units, consist of data on the monthly average price of rawit chilli in Malang City from 2012-2020. With level initialization value of 0.99, trend of 0.01, seasonal of 0.01, they produce MAPE of 31%, MAD of 9762, and MSD of 183465457. The results of forecasting of the rawit chilli’s price  experience up and down pattern. When compared with the actual data, the forecasted price is lower than the actual price, but the pattern is the same, due to the rainy season from January which causes farmers to fail, and prices soar. Recommendations that can be given to farmers in Malang City are to regulate the planting area during the rainy season, do intercropping, sell rawit chilli in forms other than fresh rawit chilli, and establish partnerships with companies.Keywords: rawit chilli, forecasting, holt-winters exponential smoothing
由于辣椒价格的波动,农民担心会有损失,因为他们无法预测价格。防止损失的一种方法是进行预测。占卜是一种利用过去数据预测未来的方法。其中一种名为Holt-Winters exponal Smoothing的面料是根据季节性价格模式使用的商品,与季节性作物辣椒匹配。截至2020年,马郎市辣椒每月平均价格为108个。使用初始化级别0.99,趋势0.01,级0.01,获得MAPE 31%, MAD为9762,MSD为183465457。2021年马郎市辣椒价格的物价暴跌。与实际数据相比,面值比实际价格低,但由于1月份的降雨导致农民歉收,价格上涨。对马郎市农民的建议是,在雨季期间安排大量种植,进行耕田,出售新鲜辣椒以外的辣椒,并与公司建立合作关系。关键词:辣椒销售,估价值,以避免因害怕失去而引发的儿童肥胖引发的冬季动荡的代价。这是一种预防损失的方法。预测是一种习惯,用来预测未来的一些东西,使用过去的数据。前一种方法被称为“冬季平滑”,通常用于中等价格模式的产品,其中一种叫chilli。预测是通过使用108个数据单元完成的,考虑到从2020年到2011年在马朗市的平均价格。从最初的分数为0.99,趋势为0.01,趋势为0.01,生产31%的MAPE,生气的9762,以及183465457的MSD。智利经济繁荣的预测代价当与实际数据进行比较时,预估价格比实际价格低,但模式是一样的,从去年1月起,由于这些原因导致的价格、价格。这些建议建议,可以分配给马朗市的农民,在雨季、交叉种植、在其他场合销售儿童,建立相互合作的关系。陈词滥调
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引用次数: 1
KARAKTERISTIK KONSUMEN YANG MEMBELI BERAS HITAM ORGANIK SECARA ONLINE MELALUI SOCIAL COMMERCE DAN YANG MENGONSUMSINYA SERTA KEPUASANNYA 消费者的特征是通过社交活动在网上购买有机黑米,并从中消费和满足
Pub Date : 2022-02-13 DOI: 10.24198/agricore.v6i2.38056
Kuswarini Kusno, Rani Andriani Budi Kusumo, Eti Suminartika, T. Karyani
Abstrak Masyarakat sering menganggap beras hitam sebagai ketan hitam sehingga kurang diminati sebagai pangan sehat. Pesatnya peningkatan pengguna media sosial menyebabkan perdagangan beras hitam organik dilakukan secara online melalui social commerce. Tujuan penelitian adalah 1). mendeskripsikan karakteristik konsumen yang membeli beras hitam organik secara online melalui s-commerce dan yang mengonsumsinya serta 2). menganalisis kepuasan konsumen terhadap atributnya. Design penelitian adalah kuantitatif. Sampel berukuran 59 ditarik menggunakan teknik stratified random sampling dan convenience sampling. Data primer dianalisis dengan menggunakan cross tab, Importance Performance Analysis serta Consumer’s Satisfaction Index. Hasil penelitian menunjukkan pada umumnya konsumen beras hitam organik yang membeli secara online melalui s-commerce adalah responden sendiri, wanita, sudah menikah, remaja akhir, berpendidikan sarjana, kepala keluarganya bekerja sebagai PNS atau wiraswasta dan berasal dari kalangan menengah ke atas. Dari 12 atribut, 4 atribut menjadi prioritas utama dalam perbaikan yaitu derajat hitamnya warna beras, daya tahan beras, tercantumnya logo organik dan tanggal kadaluarsa. Konsumen merasa cukup puas terhadap keduabelas atribut beras hitam organik.Kata kunci: beras hitam organik, atribut produk, kepuasan terhadap atribut, pembelian secara online melalui social commerceAbstractPeople often think of black rice as black sticky rice, so it is less desirable as a healthy food. The rapid increase in social media users causes organic black rice trading to be carried out online via social commerce. The research was performed to 1). describe the characteristics of consumers who buy organic black rice online via s-commerce and who consume it and 2). analyze consumer satisfaction with its attributes. The research design was quantitative. The sample size 59 was drawn using stratified random sampling and convenience sampling. The data used primary data which was analyzed using cross tab, Importance Performance Analysis and Consumer's Satisfaction Index. The results show that in general, consumers of organic black rice who buy online via s-commerce were the respondents themselves, women, married, late teens, graduated with a bachelor's degree, the head of his family works as a civil servant or entrepreneur and comes from the upper middle class. Of the 12 attributes, there are 4 attributes that are the main priority for improvement, namely the degree of blackness of the color of the rice, the durability of the rice, organic logo is printed and expiration date are printed. Consumers were quite satisfied with the twelve attributes of organic black rice.Keywords: organic black rice, product attributes, satisfaction with attributes, online purchases via social commerce
抽象的社会常常认为黑大米是黑糯米,因此缺乏作为一种健康食品的兴趣。社交媒体的快速增长导致有机黑米贸易通过社交活动在网上进行。研究的目的是1).描述一个通过s-commerce在网上购买有机黑米粉并加以消费和2)的消费者特征,分析消费者对其属性的满意度。设计研究是定量的。59号样本采用未经认证的随机抽样技术和样本样本。主要数据使用交叉标签、重要表现分析和消费者满意度指数进行分析。研究结果显示,通过s-commerce在网上购买有机大米的消费者通常是自认的应聘者,女性,已婚,十几岁,受过教育,家庭首领为公务员或企业家工作,来自中产阶级。从12个属性中,4个属性成为了修复的主要优先级:质量、颜色、耐久性、有机标志和日期。消费者对有机黑米粒的12种特性感到非常满意。关键词:有机黑米、产品属性、对产品的满意度、通过社会商品关系、通过黑人黏糊糊的米饭在网上购买,所以它不像健康食品那样理想。社交媒体用户的快速增加导致有机有机水稻交易通过社交活动在网上进行。这项研究的结果是这样的。研究设计就是量化。样本号59是用经过认证的随机抽样和样本样本进行的。使用使用交叉标签分析的数据,进值绩效分析和消费者满意度指数。抗议活动的结果是,通过s-commerce在网上购买黑人大米的总主导人是自己的责任、女性、已婚、迟到的青少年、单身汉或企业家,他们的家庭工作的核心是一个民权工作者或企业家,来自上中阶层。在这12次上诉中,有4次指控是对腐败的首要考虑,尽管其本质是腐败的,但其本质是腐败的,大米颜色的二元性,有机标志是印刷日期。Consumers对有机黑大米的12种亚种非常满意。Keywords:有机黑大米,生产诱惑,满足诱惑,通过社交商业在线目的
{"title":"KARAKTERISTIK KONSUMEN YANG MEMBELI BERAS HITAM ORGANIK SECARA ONLINE MELALUI SOCIAL COMMERCE DAN YANG MENGONSUMSINYA SERTA KEPUASANNYA","authors":"Kuswarini Kusno, Rani Andriani Budi Kusumo, Eti Suminartika, T. Karyani","doi":"10.24198/agricore.v6i2.38056","DOIUrl":"https://doi.org/10.24198/agricore.v6i2.38056","url":null,"abstract":"Abstrak Masyarakat sering menganggap beras hitam sebagai ketan hitam sehingga kurang diminati sebagai pangan sehat. Pesatnya peningkatan pengguna media sosial menyebabkan perdagangan beras hitam organik dilakukan secara online melalui social commerce. Tujuan penelitian adalah 1). mendeskripsikan karakteristik konsumen yang membeli beras hitam organik secara online melalui s-commerce dan yang mengonsumsinya serta 2). menganalisis kepuasan konsumen terhadap atributnya. Design penelitian adalah kuantitatif. Sampel berukuran 59 ditarik menggunakan teknik stratified random sampling dan convenience sampling. Data primer dianalisis dengan menggunakan cross tab, Importance Performance Analysis serta Consumer’s Satisfaction Index. Hasil penelitian menunjukkan pada umumnya konsumen beras hitam organik yang membeli secara online melalui s-commerce adalah responden sendiri, wanita, sudah menikah, remaja akhir, berpendidikan sarjana, kepala keluarganya bekerja sebagai PNS atau wiraswasta dan berasal dari kalangan menengah ke atas. Dari 12 atribut, 4 atribut menjadi prioritas utama dalam perbaikan yaitu derajat hitamnya warna beras, daya tahan beras, tercantumnya logo organik dan tanggal kadaluarsa. Konsumen merasa cukup puas terhadap keduabelas atribut beras hitam organik.Kata kunci: beras hitam organik, atribut produk, kepuasan terhadap atribut, pembelian secara online melalui social commerceAbstractPeople often think of black rice as black sticky rice, so it is less desirable as a healthy food. The rapid increase in social media users causes organic black rice trading to be carried out online via social commerce. The research was performed to 1). describe the characteristics of consumers who buy organic black rice online via s-commerce and who consume it and 2). analyze consumer satisfaction with its attributes. The research design was quantitative. The sample size 59 was drawn using stratified random sampling and convenience sampling. The data used primary data which was analyzed using cross tab, Importance Performance Analysis and Consumer's Satisfaction Index. The results show that in general, consumers of organic black rice who buy online via s-commerce were the respondents themselves, women, married, late teens, graduated with a bachelor's degree, the head of his family works as a civil servant or entrepreneur and comes from the upper middle class. Of the 12 attributes, there are 4 attributes that are the main priority for improvement, namely the degree of blackness of the color of the rice, the durability of the rice, organic logo is printed and expiration date are printed. Consumers were quite satisfied with the twelve attributes of organic black rice.Keywords: organic black rice, product attributes, satisfaction with attributes, online purchases via social commerce","PeriodicalId":7520,"journal":{"name":"Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80977020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ANALYSIS OF COST OPTIMIZATION OF POTATO DISTRIBUTION IN GARUT REGENCY garut摄制区马铃薯配送成本优化分析
Pub Date : 2022-02-13 DOI: 10.24198/agricore.v6i2.37491
D. T. Alamanda, T. Mulyana, Rohimat Nurhasan, R. Hendayani, R. Sukmawati
Supply chain management has become an essential concept in the business world. Thus, the supply chain itself occupies an essential position in companies' decisions. This study aimed to determine the supply chain management of potatoes in Garut Regency by offering a scenario for the distribution of goods using the transportation method. This research uses a descriptive quantitative method, based on time; it is cross-sectional. The data were taken through secondary data and interviews with the directors of the three most significant trading companies in the South Garut area. There are three distribution destinations for potato products originating from Garut, namely markets in Jakarta, the city of Tangerang, and Bogor. Data analysis techniques used are production management models and transportation methods. The results showed that the least cost method had the lowest value compared to other methods. The results show that the lowest cost is the distribution of potatoes from trading company 1 to the Bogor area. the Garut Regency Agriculture Service (2017), the three companies have the largest potato harvest area in the 2013-2017 period in Garut Regency. Cikajang sub-district has the highest average harvested area of 1,306 ha/year, although it has decreased from year to year. The area of land certainly affects the amount of potato production. Potato production in the Cikajang District has the highest production rate, with an average of 30,079 tons per year in 5 years. The highest production figure occurred in 2013, which was 35,435 tons per year, and the lowest was in 2017 with 27,904 tons. The decline in production every year certainly needs to be considered and studied from various aspects.
供应链管理已经成为商业世界的一个基本概念。因此,供应链本身在企业决策中占有重要的地位。本研究旨在通过提供使用运输方法分配货物的场景来确定Garut Regency土豆的供应链管理。本研究采用描述性定量方法,以时间为基础;它是横截面的。这些数据是通过二手数据和对南加鲁特地区三家最重要的贸易公司董事的采访获得的。来自加鲁特的马铃薯产品有三个分销目的地,即雅加达、丹格朗市和茂物的市场。使用的数据分析技术是生产管理模型和运输方法。结果表明,与其他方法相比,最低成本法的价值最低。结果表明,从贸易公司1向茂物地区配送土豆的成本最低。Garut Regency农业服务(2017),这三家公司在2013-2017年期间在Garut Regency拥有最大的马铃薯收获面积。Cikajang街道的平均收获面积最高,为1,306公顷/年,尽管每年都在减少。土地面积当然会影响马铃薯的产量。马铃薯产量最高的地区是芝加江地区,5年平均产量为每年30,079吨。2013年的产量最高,为35435吨/年,2017年最低,为27904吨/年。每年的产量下降当然需要从各个方面来考虑和研究。
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引用次数: 1
ANALISIS PENDAPATAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI MENTIMUN (CUCUMIS SATIVUS L) DI KECAMATAN LUBUK ALUNG KABUPATEN PADANG PARIAMAN
Pub Date : 2022-02-13 DOI: 10.24198/agricore.v6i2.35950
Findho Veriandesky, Angelia Leovita, Alvindo Dermawan
AbstrakUsahatani mentimun di Kecamatan Lubuk Alung mengalami penurunan produktivitas dari tahun ke tahun diduga mempengaruhi tingkat pendapatan petani, rendahnya produktivitas disebabkan oleh berbagai faktor dalam usahatani. Penelitian ini bertujuan untuk mengetahui pendapatan usahatani mentimun dan faktor-faktor yang mempengaruhi produksi usahatani mentimun di Kecamatan Lubuk Alung. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan teknik pengambilan sampel yaitu non probability sampling dengan metode sampling incidental, sampel yang diambil sebanyak 30 responden. Teknik analisis data yang digunakan adalah analisis.pendapatan, fungsi.produksi cobb-douglass, uji t (parsial), uji f (simultan) dan keofisien determinasi. Berdasarkan hasil penelitian ditemukan bahwa pendapatan total usahatani mentimun di Kecamatan Lubuk Alung sebesar Rp 13.289.772 dan usahatani mentimun layak…diusahakan.dengan nilai R/C 1,51. Faktor faktor yang mempengaruhi produksi usahatani di Kecamatan Lubuk Alung adalah benih dan pupuk berpengaruh secara nyata terhadap produksi sedangkan luas lahan, pestisida dan tenaga kerja tidak berpengaruh nyata terhadap produksi. Kata kunci: fungsi produksi cobb-douglass, mentimun, pendapatan, usahatani.AbstrakCucumber farming in Lubuk Alung district has decreased productivity from year to year, which is thought to affect farmers income levels, low productivity is caused by varius factors in farming. The purpose of this study was to analyze the income of cucumber farming and the factors that influence the production of cucumber farming in Lubuk Alung District. The method used in this study was quantitative with a sampling technique, namely non-probability sampling with incidental sampling method. The sample was taken as many as 30 respondents. The data analysis technique used is the income analysis of the cobb-douglass production function, t test (partial), f test (simultaneous) and the coefficient of determination. Based on the results of the study, it was found that the total income of cucumber farming in Lubuk Alung District was 13.289.772,00 and cucumber farming was feasible with an R/C value of 1.51. The factors that influence farm production in Lubuk Alung sub-district are seed and fertilizer, which significantly affect production, while land area, pesticides and labor have no significant effect on production.Keywords: cobb-douglass production function, cucumber, income.
远东地区黄瓜农场的生产力下降多年来被怀疑影响了农民收入水平,低生产率是由农业因素造成的。这项研究的目的是确定影响黄瓜创业收入和生产的因素。本研究采用的方法是一种提取技术的定量方法,即非概率抽样方法,采用30名受访者。所使用的数据分析技术是分析。收入、功能。cobb-douglass的生产,t(部分)试验,f(同时)测试和定向生理学测定。研究发现,在北京销售黄瓜的总收入为13289772卢比,值得投资。影响内陆地区农业生产的因素是种子和肥料对生产产生了明显的影响,而大片土地、杀虫剂和劳动力对生产没有明显的影响。关键词:cobb-douglass的生产功能,黄瓜,收入,企业家。游离在农村地区的农民每年都在减少产品,这是人们认为影响farmers收入的低生产率是由农场品种造成的。这项研究的目的是分析科研学生的收入,以及影响科研学生在偏远地区的生产养殖场的因素。这种研究中使用的方法多种多样,有样本技术,namely非概率样本与钻样方法样本。样本被接收到几十个急救人员。数据分析技术使用的是对合作-道格拉斯生产功能、t测试、f测试和决心摄入量的分析。根据研究结果,发现在Alung地区的总体增长是13289772.00,cucumber farming farming与1.51卢比/C的价格是一致的。影响农业生产的因素是种子和燧石,这是严重的土壤生产,而陆地地区、鼠疫和实验室对产品没有影响。隐喻:cobb-douglass生产功能,cucumber, come come。
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引用次数: 0
STRUKTUR PENDAPATAN PETANI JAGUNG DI DESA KARANGPARI KECAMATAN RANCAH KABUPATEN CIAMIS
Pub Date : 2022-02-13 DOI: 10.24198/agricore.v6i2.38259
Ivan Sayid Nurahman, S. Sudrajat, Trisna Insan Noor
Abstrak Jagung merupakan salah satu komoditas pangan yang mempunyai peran strategis dalam pembangunan pertanian dan perekonomian nasional. Komoditas ini berfungsi multiguna, baik untuk pangan maupun pakan. Penelitian ini bertujuan untuk mengetahui karakteristik petani jagung, pendapatan petani jagung dan bagaimana struktur pendapatan petani jagung di Desa Karangpari Kecamatan Rancah Kabupaten Ciamis. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan mengambil sampel sebanyak 32 petani jagung menggunakan simple random sampling. Data yang dikumpulkan meliputi data primer dan data sekunder. Analisis data dilakukan dengan menggunakan analisis usahatani dan analisis struktur pendapatan. Hasil penelitian menunjukkan bahwa petani jagung rata-rata berumur 43 tahun, pendidikan formal yang ditamatkan sebagian besar hanya sampai SD, lahan usatahatani jagung tergolong luas pada lahan kering, pengalaman usahatani selama 7 tahun, tanggungan keluarga sebanyak 3 orang. Rata-rata pendapatan petani jagung sebesar Rp. 8.493.194,- yang diperoleh dari penerimaan Rp. 14.400.000,- dikurangi biaya total sebesar Rp. 5.906.806,- per musim tanam. Struktur pendapatan petani jagung per tahun di Desa Karangpari Kecamatan Rancah Kabupaten Ciamis di dominasi oleh pendapatan sektor pertanian sebesar 62,03 persen, sedangkan pendapatan dari sektor non pertanian berkontribusi sebesar 37,97 persen.Kata kunci : struktur, pendapatan, petani, jagung. Abstract Corn is a food commodity that has a strategic role in agricultural development and the national economy. This commodity has a multipurpose function, both for food and feed. This study aims to determine the characteristics of corn farmers, corn farmers' income and how the income structure of corn farmers in Karangpari Village, Rancah District, Ciamis Regency. This research is a quantitative descriptive study by taking a sample of 32 corn farmers using simple random sampling. The data collected includes primary data and secondary data. Data analysis was carried out using farming analysis and income structure analysis. The results showed that the average corn farmer was 43 years old, most of the formal education completed was only up to elementary school, the corn farming area was classified as large on dry land, farming experience for 7 years, family dependents were 3 people. The average income of corn farmers is Rp. 8,493,194, - which is obtained from the receipt of Rp. 14,400,000, - minus the total cost of Rp. 5,906,806, - per growing season. The income structure of corn farmers per year in Karangpari Village, Rancah District, Ciamis Regency is dominated by income from the agricultural sector by 62.03 percent, while income from the non-agricultural sector contributes 37.97 percent.Keywords: structure, income, farmers, corn.
抽象的玉米是在农业和国家经济发展中发挥战略作用的粮食商品之一。这些商品对食物和饲料都有多种作用。这项研究的目的是确定玉米种植者的特征、玉米农民的收入以及Ciamis区的玉米农民收入结构。该研究是一项定量描述性研究,用简单的随机抽样采集了多达32名玉米种植者的样本。收集的数据包括原始和次要数据。数据分析是通过创业分析和收入结构分析来进行的。研究结果显示,玉米种植者的平均年龄为43岁,受过正规教育,主要是到小学,美国四国玉米农场被列为干地,7年的商业经验,由3人组成。玉米种植者的平均收入为8,493,194卢比(约合1440万卢比),减去每个种植季节总收入为586806卢比(合5906806卢比)。Ciamis摄政地区的玉米农民年收入结构为62.3%,非农业收入占37.97%。关键词:结构,收入,农民,玉米。抽象的玉米是一种食物,在农业发展和国家经济中有战略作用。这种商品有多种用途,既是食物又是食物。这项研究是为了确定玉米农场、玉米农场的特色。这个研究是一项量量的研究,通过获取32个普通随机抽样的玉米淀粉样本进行研究。数据收集包括初级数据和二级数据。数据分析是用farming分析和结果分析进行的。结果显示,平均玉米农民只有43年的历史,大部分的正规教育都是严格的正规教育学校,这个地区被分类为一个大的干旱地区,7年的农业经历,3年的家庭退化。玉米农场的平均收入是8.493.194卢比,从报价单中扣除的是总成本为5.906,806卢比。每年在Ciamis摄政区karanglemvillage村,玉米农场的生产结果被62.03所控制,而来自非农业区的收入为37.97分。结构,进来,农夫,玉米。
{"title":"STRUKTUR PENDAPATAN PETANI JAGUNG DI DESA KARANGPARI KECAMATAN RANCAH KABUPATEN CIAMIS","authors":"Ivan Sayid Nurahman, S. Sudrajat, Trisna Insan Noor","doi":"10.24198/agricore.v6i2.38259","DOIUrl":"https://doi.org/10.24198/agricore.v6i2.38259","url":null,"abstract":"Abstrak Jagung merupakan salah satu komoditas pangan yang mempunyai peran strategis dalam pembangunan pertanian dan perekonomian nasional. Komoditas ini berfungsi multiguna, baik untuk pangan maupun pakan. Penelitian ini bertujuan untuk mengetahui karakteristik petani jagung, pendapatan petani jagung dan bagaimana struktur pendapatan petani jagung di Desa Karangpari Kecamatan Rancah Kabupaten Ciamis. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan mengambil sampel sebanyak 32 petani jagung menggunakan simple random sampling. Data yang dikumpulkan meliputi data primer dan data sekunder. Analisis data dilakukan dengan menggunakan analisis usahatani dan analisis struktur pendapatan. Hasil penelitian menunjukkan bahwa petani jagung rata-rata berumur 43 tahun, pendidikan formal yang ditamatkan sebagian besar hanya sampai SD, lahan usatahatani jagung tergolong luas pada lahan kering, pengalaman usahatani selama 7 tahun, tanggungan keluarga sebanyak 3 orang. Rata-rata pendapatan petani jagung sebesar Rp. 8.493.194,- yang diperoleh dari penerimaan Rp. 14.400.000,- dikurangi biaya total sebesar Rp. 5.906.806,- per musim tanam. Struktur pendapatan petani jagung per tahun di Desa Karangpari Kecamatan Rancah Kabupaten Ciamis di dominasi oleh pendapatan sektor pertanian sebesar 62,03 persen, sedangkan pendapatan dari sektor non pertanian berkontribusi sebesar 37,97 persen.Kata kunci : struktur, pendapatan, petani, jagung. Abstract Corn is a food commodity that has a strategic role in agricultural development and the national economy. This commodity has a multipurpose function, both for food and feed. This study aims to determine the characteristics of corn farmers, corn farmers' income and how the income structure of corn farmers in Karangpari Village, Rancah District, Ciamis Regency. This research is a quantitative descriptive study by taking a sample of 32 corn farmers using simple random sampling. The data collected includes primary data and secondary data. Data analysis was carried out using farming analysis and income structure analysis. The results showed that the average corn farmer was 43 years old, most of the formal education completed was only up to elementary school, the corn farming area was classified as large on dry land, farming experience for 7 years, family dependents were 3 people. The average income of corn farmers is Rp. 8,493,194, - which is obtained from the receipt of Rp. 14,400,000, - minus the total cost of Rp. 5,906,806, - per growing season. The income structure of corn farmers per year in Karangpari Village, Rancah District, Ciamis Regency is dominated by income from the agricultural sector by 62.03 percent, while income from the non-agricultural sector contributes 37.97 percent.Keywords: structure, income, farmers, corn.","PeriodicalId":7520,"journal":{"name":"Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84892094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
KARAKTERISTIK KOMUNITAS HIJAU PADA PENGELOLAAN MINYAK JELANTAH JELANTAH石油管理的绿色社区的特点
Pub Date : 2022-02-13 DOI: 10.24198/agricore.v6i2.37066
Indah Setiawati, Dandi Agustian Pratama, Dindy Darmawati Putri, Bambang Soemanto, Yudi Syahrullah, I. Widyarini
AbstrakJelantah merupakan minyak nabati yang dapat diolah menjadi produk sabun cuci. Keberadaan komunitas hijau yang mengelola jelantah saat ini hanya bergerak sebagai pengumpul. Tujuan penelitian ini adalah untuk mengetahui karakteristik komunitas pengelola minyak jelantah dan bagaimana sikap komunitas hijau terhadap pengelolaan minyak jelantah. Penelitian dilakukan pada bulan April-Oktober 2021 di Komunitas Sedekah Jelantah Kabupaten Tegal yang merupakan komunitas pengelola minyak jelantah pertama di Jawa Tengah. Data yang digunakan adalah data primer dan sekunder. Data primer didapatkan dari survei kepada anggota komunitas yang masih aktif selama 3 bulan terakhir. Analisis dilakukan secara deskriptif. Hasil analisis menunjukkan bahwa mayoritas anggota komunitas adalah ibu rumah tangga dengan tingkat pendapatan menengah ke bawah. Karakteristik komunitas hijau memiliki sikap, motivasi, niat dan perilaku yang positif terhadap kegiatan mengelola dan mengolah jelantah. Analisis daya tarik komunitas hijau menunjukkan bahwa sabun cuci olahan minyak jelantah yang diminati adalah sabun cuci cair, aroma lemon, daya bersih baik, busa yang banyak, mengandung bahan alami, dan harga terjangkau.Kata kunci: bank jelantah, minyak jelantah, komunitas hijau, manajemen jelantahAbstractWaste cooking is a vegetable oil that can be processed into laundry soap products. The existence of a green community that manages used cooking oil currently only acts as a collector. The purpose of this study was to determine the characteristics of the used cooking oil management community and how the attitude of the green community towards the management of used cooking oil was made. The research was conducted in April-October 2021 in the Sedekah Jelantah Community, Tegal Regency, which is the first used cooking oil community in Central Java. The data used are primary and secondary data. Primary data were obtained from surveys to community members who were still active during the last 3 months. The analysis was carried out descriptively. The results of the analysis show that the majority of community members are housewives with lower to middle income levels. The characteristics of the green community have positive attitudes, motivations, intentions and behaviors towards the activities of managing and processing used cooking oil. The analysis of the attractiveness of the green community shows that the washing soap processed by used cooking oil that is in demand is liquid laundry soap, lemon scent, good cleaning power, lots of foam, contains natural ingredients, and affordable prices.Keywords: waste cooking bank, used cooking oil, green community, waste cooking management
空泡是一种可以加工成洗衣产品的植物油。管理议会的绿色社区现在只是一个采集者。本研究的目的是了解jelantah油管理社区的特点,以及绿色社区对管理jelantah的态度。这项研究于2021年4月至10月在爪哇岛中部的第一个Jelantah区Jelantah社区进行。所使用的数据是原始和次要数据。主要数据来自于对过去3个月活跃社区成员的调查。分析是描述性的。分析结果表明,社区的大多数成员都是中等收入较低的家庭主妇。绿色社区的特征对管理和耕作活动有积极的态度、动机、意图和行为。对绿色社区吸引力的分析表明,jelantah关心的精油肥皂是液体肥皂、柠檬香味、良好的清洁能力、大量泡沫、天然材料和可负担得起的价格。关键词:jelantah银行、jelantah石油、绿色社区管理、jelantaht waste管理是一种蔬菜油,可以加工肥皂产品。一个用石油做饭的绿色社区的存在只是一个收藏家的秘密。这项研究的目的是确定使用的石油管理社区的特点,以及绿色社区的行为如何影响使用石油烹饪的管理。这项研究是2011年4月至10月21日在爪哇中部的干旱地区珍妮塔社区的施舍中心进行的。主要使用的数据是次要的。主要数据来自调查社区成员,他们在过去的三个月里仍然活跃。分析被编目了。分析结果显示,社区成员的主要成员是低到中层的家庭成员。绿色社区的特点是积极的态度、动机、意图和行为,这些都是管理和消费烹饪的动力。对绿色社区吸引力的分析表明,人们使用的油被用于用于洗衣、柠檬味、良好的清洁力量、大量的泡沫、天然的污染和可再生的容器。Keywords:浪费银行库克,部署的石油,绿色社区,浪费烹饪管理
{"title":"KARAKTERISTIK KOMUNITAS HIJAU PADA PENGELOLAAN MINYAK JELANTAH","authors":"Indah Setiawati, Dandi Agustian Pratama, Dindy Darmawati Putri, Bambang Soemanto, Yudi Syahrullah, I. Widyarini","doi":"10.24198/agricore.v6i2.37066","DOIUrl":"https://doi.org/10.24198/agricore.v6i2.37066","url":null,"abstract":"AbstrakJelantah merupakan minyak nabati yang dapat diolah menjadi produk sabun cuci. Keberadaan komunitas hijau yang mengelola jelantah saat ini hanya bergerak sebagai pengumpul. Tujuan penelitian ini adalah untuk mengetahui karakteristik komunitas pengelola minyak jelantah dan bagaimana sikap komunitas hijau terhadap pengelolaan minyak jelantah. Penelitian dilakukan pada bulan April-Oktober 2021 di Komunitas Sedekah Jelantah Kabupaten Tegal yang merupakan komunitas pengelola minyak jelantah pertama di Jawa Tengah. Data yang digunakan adalah data primer dan sekunder. Data primer didapatkan dari survei kepada anggota komunitas yang masih aktif selama 3 bulan terakhir. Analisis dilakukan secara deskriptif. Hasil analisis menunjukkan bahwa mayoritas anggota komunitas adalah ibu rumah tangga dengan tingkat pendapatan menengah ke bawah. Karakteristik komunitas hijau memiliki sikap, motivasi, niat dan perilaku yang positif terhadap kegiatan mengelola dan mengolah jelantah. Analisis daya tarik komunitas hijau menunjukkan bahwa sabun cuci olahan minyak jelantah yang diminati adalah sabun cuci cair, aroma lemon, daya bersih baik, busa yang banyak, mengandung bahan alami, dan harga terjangkau.Kata kunci: bank jelantah, minyak jelantah, komunitas hijau, manajemen jelantahAbstractWaste cooking is a vegetable oil that can be processed into laundry soap products. The existence of a green community that manages used cooking oil currently only acts as a collector. The purpose of this study was to determine the characteristics of the used cooking oil management community and how the attitude of the green community towards the management of used cooking oil was made. The research was conducted in April-October 2021 in the Sedekah Jelantah Community, Tegal Regency, which is the first used cooking oil community in Central Java. The data used are primary and secondary data. Primary data were obtained from surveys to community members who were still active during the last 3 months. The analysis was carried out descriptively. The results of the analysis show that the majority of community members are housewives with lower to middle income levels. The characteristics of the green community have positive attitudes, motivations, intentions and behaviors towards the activities of managing and processing used cooking oil. The analysis of the attractiveness of the green community shows that the washing soap processed by used cooking oil that is in demand is liquid laundry soap, lemon scent, good cleaning power, lots of foam, contains natural ingredients, and affordable prices.Keywords: waste cooking bank, used cooking oil, green community, waste cooking management","PeriodicalId":7520,"journal":{"name":"Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85470907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENDAPATAN USAHA TAPAI KETAN DI DESA PEMATANG PANJANG KECAMATAN GAMBUT KABUPATEN BANJAR SAAT TERJADI PANDEMI COVID-19
Pub Date : 2021-08-13 DOI: 10.24198/agricore.v6i1.30223
Munawarah Munawarah, Ari Jumadi Kirnadi, Gusti Khairun Ni'mah
AbstrakPenelitian bertujuan mengetahui teknis pembuatan tapai ketan, prospek finansial, dan dampak pandemi Covid-19 terhadap usaha tapai ketan. Penelitian dimulai pada bulan Mei sampai dengan bulan Juli 2020. Teknik purposive sampling digunakan untuk penarikan sampel dengan kriteria pengusaha tapai adalah pekerjaan utama, pengalaman minimal 10 tahun, tenaga kerja dalam keluarga, sekali produksi minimal 5 liter beras ketan pada kondisi normal dan diperoleh sampel 13 orang di Desa Pematang Panjang yang menjadi sentral usaha pembuatan tapai ketan. Analisis data yang digunakan adalah analisis kuantitatif dengan menganalisis rata-rata biaya, penerimaan, pendapatan, keuntungan, dan R/C Ratio sebelum dan saat pandemi Covid-19. Hasil penelitian menunjukkan teknis pembuatan tapai ketan dilakukan dari pencucian, perendaman, pencampuran bahan, pengukusan pertama, penyiraman, pengukusan kedua, peragian, pembentukan, pendinginan, dan fermentasi. Total rata-rata pendapatan sebelum pandemi adalah Rp.2.949.462 menjadi Rp.1.758.896 saat pandemi. Total rata-rata keuntungan sebelum pandemi adalah Rp.1.697.155 menjadi Rp.661.973 saat pandemi. Total rata-rata R/C Ratio sebelum pandemi adalah 1.47 menjadi 1.23 saat pandemi. Dampak pandemi covid-19 terhadap pendapatan usaha tapai ketan adalah penurunan jumlah produksi, penurunan frekuensi produksi, naik turunya harga jual, dan berpindah-pindahnya pasar untuk berjualan.Kata kunci: Tapai ketan; Pendapatan; Dampak pandemi covid-19AbstractThe study aims to determine the technicalities of making tapai sticky rice, financial prospects, and impact of Covid-19 pandemic on tapai sticky rice. Study was started from May to July 2020. Purposive sampling technique was used for sampling with criteria that entrepreneur was main job, minimum 10 years of experience, once minimum production of 5 liters of glutinous rice in normal conditions. Data analysis used is quantitative analysis by analyzing average cost, revenue, income, profit, and R/C ratio before and during Covid-19. Results showed technique making tapai glutinous rice was started from washing, soaking, mixing ingredients, first steaming, watering, second steaming, fermenting, forming, cooling, and fermentation. Total average income before pandemic was Rp.2,949,462 to Rp.1,758,896 during the pandemic. Total average profit before pandemic was Rp.1,697,155 to Rp661,973 during pandemic. Total average R/C ratio before pandemic was 1.47 to 1.23 during pandemic. Impact of Covid-19 on glutinous rice business is decrease in amount of production, decrease in frequency of production, increase in selling price, and changing markets for selling.Keywords: Sticky tape; Income; The impact of covid-19 pandemic
abstrakic研究的目标是了解生产糯米的技术、经济前景和Covid-19大流行对糯米努力的影响。这项研究从5月开始到2020年7月。根据商人塔派的标准,采样技术用于提取样品是主要工作、至少10年的工作经验、家庭劳动、至少5升(5升)正常情况下生产的糯米,以及在成为糯米生产中心的长阻尼村获得的13人样本。所使用的数据分析是定量分析,通过分析Covid-19大流行前和大流行期间的平均成本、收入、收入、利润和R/C Ratio。研究表明,生产糯米的技术是由清洗、浸渍、混合材料、首先浇注、冲水、第二渗透、采样、构建、冷却和发酵来完成的。大流行前的总收入是2949,462卢比,在大流行期间达到1758,896卢比。大流行前的平均利润为1.697,155卢比,为大流行期间的总收入为661,973卢比。大流行前的R/C平均震级为1.47到1.23大流行。covid-19大流行对塔派企业收入的影响是生产数量下降、生产频率下降、销售价格上涨以及销售市场的销售。关键词:糯米;收入;1998年9月20日学习始于5月到2020年。采样技术的目的是和一位评论家一起工作,他至少工作了10年,至少生产了5升葡萄糖大米。使用数据分析是分析平均成本、revenue、收入、利润和R/C审查的数据分析。结果显示,发酵技术的结果是由洗、洗、混合、混合、第一胎、watering、第二胎、fermenting、forming、cooling和fer好。在大流行期间,总体平均收入为2.949,462卢比。在大恐慌期间,总平均利润为1.697.155卢比。在大流行期间,总体平均为1.47比1.23。谷蛋白大米的影响是生产成本的降低、生产频率的降低、销售价格的增加和销售市场的变化。粘胶带;收入;冲击covid-19大流行
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引用次数: 0
Analisis Proporsional Keuntungan Lembaga Tataniaga Beras Merah Organik Dari Kecamatan Batang Anai, Kabupaten Padang Pariaman, Provinsi Sumatera Barat
Pub Date : 2021-08-13 DOI: 10.24198/agricore.v6i1.29775
Yusri Usman, M. Refdinal, Nuraini Budi Astuti, Rusyja Rustam
AbstrakDalam penjualan hasil produksi sering ditemukan petani mendapatkan proporsi keuntungan yang rendah dan pedagang perantara mendapatkan proporsi keuntungan yang tinggi. Penelitian ini bertujuan untuk menganalisis proporsional keuntungan lembaga tataniaganya. Penelitian ini menggunakan metoda survai dengan pengambilan sampel petani beras merah organik sebanyak 7 orang petani secara sensus dan sampel pedagang perantara berdasarkan keterlibatan pemasaran dengan petani. Dari hasil penelitian didapatkan 2 macam saluran tataniaga beras merah organik, yaitu 1). Petani/pedagang pengecer à Konsumen, 2) Petani à Pedagang pengumpul/Pengecer à Konsumen. Dari analisis didapatkan pada saluran tataniaga 1 keuntungan yang diterima sama dengan keuntungan proporsional karena merupakan saluran tataniaga langsung. Pada saluran tataniaga 2 keuntungan lembaga tataniaga tidak proporsional dimana petani mendapatkan keuntungan yang diterima lebih rendah dari keuntungan proporsionalnya dan pedagang pengumpul/pengecer mendapatkan keuntungan yang diterima lebih tinggi dari keuntungan proporsionalnya, sehingga saluran tataniaga 2 tidak efisien. Disarankan diadakan penyuluhan analisa usahatani pada petani tentang menghitung biaya usahatani, penyadaran pada petani bahwa menjual hasil produksi adalah masalah bisnis dan memberi informasi pasar pada petani.Kata kunci : beras merah organik, keuntungan diterima, keuntungan proporsional.AbstractIn the sale of produce, it is often found that farmers get a low proportion of profits, while middlemen get a high proportion of profit. The aims of this study to analyze the efficiency of the marketing channel. The study used a survey method and data were gathered from 7 farmers who chose census and intermediary traders. The research finds that there are 2 types of the marketing channels which are: 1) Farmers/retailers → Consumers, 2) Farmers →wholesalers/retailers→ Consumers. Moreover, there was proportional shared profit among the marketing channels 1, where the profits received by farmers/retailers was the same with its proportional profit. But, there was no proportional shared profit among marketing channels 2, where the profits received by farmers was lower than its proportional profits, and on the other hand the profits of wholesalers/retailers, were higher than their proportional profits, so that the marketing channels were inefficient.Keywords: organic brown rice, profit received, proportional profit
人们经常发现,农民在销售农产品时占的比例较低,中间商占的利润较高。本研究旨在分析其机构比例优势。这项研究用survai方法抽样普查共有7人农民有机糙米农民和农民营销中间商参与根据样本。这项研究发现了两种有机大米塔塔加管,即1)。农民/消费者零售商a,消费者2)农民/消费者零售商a。根据对tataniaga 1频道的分析,接收到的优势等于比例优势,因为它是直接tataniaga频道。在塔塔尼亚加2频道,农民获得的利润低于比例,采集者/零售商获得的利润高于比例利润,因此塔塔加2频道效率低下。我们建议对农民进行农业分析,以计算其成本,向农民传达销售农产品是一种商业问题,并向农民提供市场信息。关键词:有机大米,可接受优势,比例优势。低估产品销售,人们常常发现农民的利润比例很低,而中级学生的利润比例也很高。分析市场渠道的权宜之计。研究使用的调查方法和数据来自7个选择中心和内部经销商的农场。研究finds that有2 types》channels哪种营销是:1)农民/ retailers→Consumers, 2)农民→wholesalers - retailers→Consumers。此外,在营销频道1中有比例的利润共享,在那里,由farmers/retailers接收的利润与其比例利润是一致的。但是,在farmers接收到的利润与比例不相称的channels 2中,而在另一方面,来自不同行业的利润比他们的比例优势要高,所以市场渠道是无法摄入量的。小型化:有机棕色大米,利润收获,比例利润
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引用次数: 0
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Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad
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