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The Effect of Relationship Benefits on Relationship Commitment and Customer Loyalty in the Beauty Service Industry 美容服务业关系利益对关系承诺和顾客忠诚的影响
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2023.0053
Eun-young Park
Purpose: This study examines the impact of relationship benefits on relationship solidification and loyalty of customer who frequent stores offering beauty services. It also highlights the importance of establishing a positive relationship with customers at the site where beauty services are provided.Methods: The SPSS Ver. 22.0 program was used to conduct frequency, factor, reliability, and regression analyses. From March 6 to April 1, 2023, 240 customers who visited stores offering beauty services in Seoul and the metropolitan area were surveyed, and 232 copies were used as final analysis data, excluding eight copies that could not be used as samples,Results: First, relationship benefits have a positive effect on relationship cohesion. In particular, information benefits have the greatest influence cohesion, followed by trust benefits and special treatment benefits. Furthermore, relationship benefits have a positive effect on customer loyalty, and among them, trust benefits had the greatest influence on customer loyalty, followed by information benefits and special treatment benefits. Second, relationship solidarity positively affects customer loyalty.Conclusion: Relationship benefits, which are subjective benefits perceived by customers through experience, place a premium on the formation of positive relationships with customers. Moreover, maintaining an emotional state of affection for beauty services can lead to efficient management performance through continuous economic exchange relationships.
目的:本研究探讨关系利益对光顾美容店顾客关系固化及忠诚度的影响。它还强调了在提供美容服务的地方与顾客建立积极关系的重要性。方法:采用SPSS Ver. 22.0软件进行频率分析、因子分析、信度分析和回归分析。从2023年3月6日到4月1日,我们对240名在首尔和首都地区美容服务商店的顾客进行了调查,剔除了8份不能作为样本的样本,以232份作为最终分析数据。结果:第一,关系利益对关系凝聚力有正向影响。其中,信息利益对凝聚力的影响最大,其次是信任利益和特殊待遇利益。关系利益对顾客忠诚有正向影响,其中信任利益对顾客忠诚的影响最大,其次是信息利益和特殊待遇利益。第二,关系团结正向影响顾客忠诚。结论:关系利益是顾客通过体验感知到的主观利益,重视与顾客形成积极的关系。此外,保持对美容服务的情感状态可以通过持续的经济交换关系带来高效的管理绩效。
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引用次数: 0
Effect of Customer Engagement on Customer Value Creation and Subjective Well-being 顾客参与对顾客价值创造和主观幸福感的影响
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2022.0027
Younghee Sheen
Purpose: This study analyzes the intermediate effect of customer value creation on the relationship between customer engagement and subjective well-being. It highlights the importance of customer engagement and interest while, validating the impact of customer's psychological happiness and satisfaction through customer value creation.Methods: Using the SPSS Ver.21.0 program as an analysis method, this study performed frequency analysis, factor analysis, reliability analysis, and three-stage mediated multi-regression. The survey included 240 customers who experienced experience and demonstration services at the cosmetics stores in Seoul and the metropolitan area from December 3 to 31, 2021. For the analysis, 232 samples were used, excluding 8 samples that were deemed unusable.Results: First, customers who experienced experience and demonstration services in cosmetics stores have a positive effect on customer value creation. Furthermore, this positive effect extends to customers' psychological well-being and satisfaction. Second, in the context of the relationship between customer information and subjective well-being, customer value creation has been demonstrated to have a partial mediating effect.Conclusion: Experience and demonstration services offer by cosmetics stores with high-quality content can enhance customer participation and encourage active customer engagement. Consequently, they contribute in, improving functional satisfaction, enjoyment and social value for customers. By efficiently achieving mutual value creation between companies and customers through leveraging such customer information, these services can function as strategic marketing tools. Moreover, they play a crucial role in completing the image improvement of companies and their cosmetic products by projecting customers' happiness on to cosmetics and services offered.
目的:本研究分析顾客价值创造对顾客敬业度与主观幸福感关系的中介作用。它强调了顾客参与和兴趣的重要性,同时通过顾客价值创造来验证顾客心理幸福感和满意度的影响。方法:采用SPSS Ver.21.0软件作为分析方法,进行频率分析、因子分析、信度分析和三阶段中介多元回归分析。从12月3日到31日,240名顾客在首尔和首都圈的化妆品专卖店体验了体验和示范服务。在分析中,使用了232个样本,排除了8个被认为不可用的样本。结果:第一,在化妆品店体验过体验示范服务的顾客对顾客价值创造有正向影响。此外,这种积极的影响延伸到顾客的心理健康和满意度。第二,在顾客信息与主观幸福感关系的背景下,顾客价值创造被证明具有部分中介作用。结论:化妆品店提供优质内容的体验示范服务,可以提高顾客参与度,鼓励顾客积极参与。因此,他们有助于提高客户的功能满意度、享受和社会价值。通过利用这些客户信息,有效地实现企业与客户之间的相互价值创造,这些服务可以作为战略营销工具。此外,通过将顾客的幸福感投射到化妆品和所提供的服务上,他们在完成公司和化妆品的形象改善方面发挥着至关重要的作用。
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引用次数: 0
A Systematic Review of the Effects of Non-invasive Care on the Body 非侵入性护理对身体影响的系统综述
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2022.0079
Tae-Oim Kim, Ki Han Kwon
This study aimed to provide a more comprehensive understanding of non-invasive care by investigating, comparing, and describing the effects of non-invasive care on the human body, its needs, and the feelings of people receiving non-invasive care, and to explore how non-invasive care can synergize or influence modern contactless care. This narrative review included 44 articles selected from 22,222 articles referenced from PubMed, Google Scholar, Research Gate, and RISS databases using the PRISMA flowchart. Based on advanced cosmetic technology, non-invasive management was reconsidered and summarized for its effect on immunity and pain by directly focusing on non-invasive skin massage. This review demonstrates the utility of non-invasive management for cosmetic and therapeutic purposes since it provides the highest understanding of non-invasive management, specifically massage. We aimed to satisfy needs by carefully reconsidering and identifying consumers’ desires to be beautiful and pain-free. We hope it will serve as a reference for those seeking pain relief and a beautiful appearance.
本研究旨在通过调查、比较和描述非侵入性护理对人体的影响、需求和接受非侵入性护理的人的感受,并探讨非侵入性护理如何协同或影响现代非接触式护理,从而更全面地了解非侵入性护理。本文采用PRISMA流程图,从PubMed、Google Scholar、Research Gate和RISS数据库中引用的22222篇文章中选出44篇。基于先进的美容技术,以无创皮肤按摩为重点,对无创管理对免疫和疼痛的影响进行重新思考和总结。这篇综述展示了非侵入性管理在美容和治疗目的中的应用,因为它提供了对非侵入性管理的最高理解,特别是按摩。我们的目标是通过仔细重新考虑和识别消费者对美丽和无痛的渴望来满足需求。我们希望它能作为那些寻求缓解疼痛和美丽外表的人的参考。
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引用次数: 0
Efficacy in vitro Antioxidation and in vivo Skin Barrier Recovery of Composition Containing Mineral-cation-phyto DNA Extracted from Aloe vera Adventitious Root 芦荟不定根含矿物质-阳离子-植物DNA成分体外抗氧化及体内皮肤屏障修复效果研究
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2023.0018
Dong-Myong Kim, Won-Jin Kim, Hyung-Kon Lee, Y. Kwon, Yeon-Mea Choi
Purpose: This study aimed to extract phyto DNA from the adventitious root of Aloe vera and confirm its role in improving and regenerating skin and antiaging properties caused by blue light.Methods: Phyto DNA was extracted and a complex containing polylysine and Poly (amidoamine) was made. The antioxidant activity was confirmed using the DPPH method. The MTT test was performed on fibroblasts. The expression of SOD1, FLG, LOR, COL1A1, and MMP1 was measured using RT–PCR after blue light irradiation on HaCaT cells. The wound-healing test was performed. A phyto DNA complex cream formulation was created. Using this method, skin epidermal water loss was determined after human application.Results: At 0.85% of the cation polymer–phyto DNA complex concentration, 100% of fibroblasts survived. At 0.1% concentration, the antioxidant effect was 93%. After being exposed to blue light, only 40.4% of fibroblasts survived, but after being treated with a 100 μg/mL complex, 80.5% survived. At a mineral–cation-phyto DNA complex ratio of 10:1, the expression of skin barrier factors was highest. About 95.7% of HaCaT cells regenerated at 10:1 ratio of the mineral with phyto DNA complex in comparison to complex with only the minerals without phyto DNA.Conclusion: Phyto DNA from aloe vera’s adventitious root has no cytotoxicity, has excellent DPPH free radical scavenging ability, and can mitigate blue light cytotoxicity. It can improve skin barrier function by increasing the expression of barrier factors via a synergistic action in a specific ratio composition of phyto DNA, cationic polymer, and mineral complexes.
目的:从芦荟不定根中提取植物DNA,证实其在改善和再生皮肤及抗蓝光衰老中的作用。方法:提取植物DNA,制备含有聚赖氨酸和聚氨基胺的复合物。采用DPPH法对其抗氧化活性进行了验证。对成纤维细胞进行MTT试验。采用RT-PCR方法检测蓝光照射HaCaT细胞后SOD1、FLG、LOR、COL1A1、MMP1的表达。进行创面愈合试验。创建了植物DNA复合乳膏配方。用该方法测定人体应用后皮肤表皮水分流失情况。结果:在0.85%的阳离子聚合物-植物DNA复合物浓度下,成纤维细胞存活率为100%。在0.1%浓度下,抗氧化效果为93%。蓝光照射后,成纤维细胞存活率为40.4%,而100 μg/mL复合物处理后,成纤维细胞存活率为80.5%。当矿物质-阳离子-植物DNA复合物比例为10:1时,皮肤屏障因子的表达量最高。约95.7%的HaCaT细胞在含有植物DNA复合物的矿物质与不含植物DNA的矿物质复合物的比例为10:1时再生。结论:芦荟不定根植物DNA无细胞毒性,具有良好的DPPH自由基清除能力,可减轻蓝光细胞毒性。它可以通过植物DNA、阳离子聚合物和矿物质复合物的特定比例组成的协同作用,增加屏障因子的表达,从而改善皮肤屏障功能。
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引用次数: 0
Anti-aging Effect of Sargassum patens Extract in UVA-irradiated Human Dermal Fibroblasts 马尾草提取物对uva辐照人皮肤成纤维细胞的抗衰老作用
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2023.0037
J. Shim
Purpose: Ultraviolet (UV) irradiation causes extrinsic aging of human skin. It is believed that UV irradiation caused aging phenomena such as skin erythema, wrinkle formation, and skin elasticity reduction.Methods: The effect of Sargassum patens extract on COL1A1 and MMP1 production in normal human dermal fibroblasts was investigated as a potential cosmetic raw material.Results: In this study, I assessed how Sargassum patens extract affected COL1A1/COL3A1/MMP1/SODs/Catalase mRNA expression and protein production of Collagen, type I and MMP1. Quantitative real-time reverse transcription–polymerase chain reaction demonstrated that the Sargassum patens extract increased the mRNA levels of COL1A1/COL3A1/SOD2/CAT genes. Additionally, when compared to UVA-treated dermal fibroblasts, collagen and type I protein increased in Sargassum patens extract-treated conditions. Furthermore, MMP1 mRNA and secreted MMP1 protein expression were reduced by Sargassum patens extract treatment. According to these findings, Sargassum patens extract increased antiaging and antioxidative effects in dermal fibroblasts.Conclusion: Therefore, I identified the antiaging effects of Sargassum patens extract, and these findings indicated that Sargassum patens could be a pharmaceutical ingredient for skin antiaging. Based on this, I expected to conduct additional research on Sargassum patens extract for cellular mechanisms.
用途:紫外线(UV)照射引起人体皮肤的外源性老化。人们认为紫外线照射会引起皮肤红斑、皱纹形成、皮肤弹性降低等老化现象。方法:研究马尾草提取物对正常人真皮成纤维细胞COL1A1和MMP1生成的影响。结果:在本研究中,我评估了马尾藻提取物对胶原、I型和MMP1的COL1A1/COL3A1/MMP1/ sod /过氧化氢酶mRNA表达和蛋白质产生的影响。实时定量逆转录聚合酶链反应结果显示,马尾藻提取物提高了COL1A1/COL3A1/SOD2/CAT基因mRNA水平。此外,与uva处理的真皮成纤维细胞相比,马尾藻提取物处理的条件下胶原蛋白和I型蛋白增加。此外,马尾草提取物降低了MMP1 mRNA和分泌的MMP1蛋白的表达。结果表明,马尾草提取物对皮肤成纤维细胞具有抗衰老和抗氧化作用。结论:因此,我确定了马尾草提取物的抗衰老作用,这些发现表明马尾草可能是一种抗皮肤衰老的药物成分。在此基础上,我希望对马尾草提取物的细胞机制进行进一步的研究。
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引用次数: 0
Antioxidant and Pro-collagen Synthesis Activities of the Eriobotrya japonica Leaf Extract Using Enzyme 利用酶法研究枇杷叶提取物的抗氧化和前胶原合成活性
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2023.0027
J. Kang, S. Hyun, Hyo-Min Kim, Dan-Hee Yoo, Hang-Eui Cho, In-Chul Lee
Purpose: We conducted a study that examined the physicochemical properties of Eriobotrya japonica leaf enzyme-assisted extract (EJLE) from Jeju Island.Methods: EJLE was prepared using the pepsin enzyme. The antioxidant and antiaging effects of EJLE were investigated to determine its utility as a functional material.Results: In the analysis of total amino acids, 16 kinds of components were isolated from EJLE. The DPPH and ABTS radical scavenging activities of EJLE were found to be 97.19±0.24% and 96.91±0.02% respectively in 500 μg/mL. Inhibition activities of elastase by EJLE were confirmed. In fibroblasts, EJLE at 500 μg/mL demonstrated a procollagen synthesis activity of approximately 52%.Conclusion: Our results confirmed that EJLE induced antioxidants in cosmetic materials and increased procollagen synthesis on the skin.
目的:研究济州岛枇杷叶酶助提取物(EJLE)的理化性质。方法:采用胃蛋白酶法制备EJLE。研究了EJLE的抗氧化和抗衰老作用,以确定其作为功能材料的实用性。结果:在总氨基酸分析中,分离到16种成分。在500 μg/mL浓度下,EJLE对DPPH和ABTS自由基的清除率分别为97.19±0.24%和96.91±0.02%。测定了EJLE对弹性蛋白酶的抑制作用。在成纤维细胞中,500 μg/mL的EJLE显示出约52%的前胶原合成活性。结论:我们的研究结果证实了EJLE诱导化妆品材料中的抗氧化剂,并增加皮肤上的前胶原合成。
{"title":"Antioxidant and Pro-collagen Synthesis Activities of the Eriobotrya japonica Leaf Extract Using Enzyme","authors":"J. Kang, S. Hyun, Hyo-Min Kim, Dan-Hee Yoo, Hang-Eui Cho, In-Chul Lee","doi":"10.20402/ajbc.2023.0027","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0027","url":null,"abstract":"Purpose: We conducted a study that examined the physicochemical properties of Eriobotrya japonica leaf enzyme-assisted extract (EJLE) from Jeju Island.Methods: EJLE was prepared using the pepsin enzyme. The antioxidant and antiaging effects of EJLE were investigated to determine its utility as a functional material.Results: In the analysis of total amino acids, 16 kinds of components were isolated from EJLE. The DPPH and ABTS radical scavenging activities of EJLE were found to be 97.19±0.24% and 96.91±0.02% respectively in 500 μg/mL. Inhibition activities of elastase by EJLE were confirmed. In fibroblasts, EJLE at 500 μg/mL demonstrated a procollagen synthesis activity of approximately 52%.Conclusion: Our results confirmed that EJLE induced antioxidants in cosmetic materials and increased procollagen synthesis on the skin.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87961464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Correlation between Male Hair Cutting Technique and Hair Designer Job Efficiency 男性理发技术与发型师工作效率的相关性分析
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2023.0010
Jang-soon Park
Purpose: In this trend of modern society, the number of hair salons, barber shops, and men's cut specialty stores is increasing, but the job satisfaction of hair designers is negatively affected due to the increased number of customers and the decrease in job efficiency. Research on job techniques to be supplemented is needed.Methods: In order to study the effect and correlation of various cutting techniques such as cut out, cut between finger, shingling cut, push to cut, and check cut used in hair beauty industry practice on the job efficiency of hair designers, barber shop called LeeYongWon, in the southern region of Gyeonggi-do in 2022, barber shops, men's haircut shops, hair salons, etc. The survey was conducted targeting directors and hair designer employees, and analyzed using the statistical package program SPSS 21.0.Results: Among the cutting techniques used, the push to cut technique and shingling cut technique were found to induce effective reflection of hair designers in practice, and the cut between finger's technique, shingling cut technique, check cut technique were found to induce an increase in job satisfaction of hair designers.Conclusion: Based on the results of the study, it is possible to seek the promotion of hair designers' self-esteem and efficient job skills, and it is considered that they will provide basic data for the subsequent development of future cutting techniques.
目的:在现代社会的这种趋势下,发廊、理发店、男士理发专卖店的数量越来越多,但由于顾客数量的增加,工作效率的降低,对美发设计师的工作满意度产生了负面影响。需要对工作技术进行补充研究。方法:为了研究头发美容行业实践中使用的剪出、指间剪、带状剪、推剪、格子剪等各种剪法对发型师工作效率的影响及相关性,以2022年京畿道南部地区的李永源理发店、理发店、男士理发店、发廊等为研究对象。调查对象为导演和发型师员工,使用SPSS 21.0统计软件包进行分析。结果:在使用的剪法中,推剪法和叠剪法能引起发型师在实践中的有效反思,手指间剪法、叠剪法、格剪法能引起发型师工作满意度的提高。结论:基于研究结果,可以寻求提升美发设计师的自尊和高效的工作技能,并认为这将为未来理发技术的后续发展提供基础数据。
{"title":"Analysis of the Correlation between Male Hair Cutting Technique and Hair Designer Job Efficiency","authors":"Jang-soon Park","doi":"10.20402/ajbc.2023.0010","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0010","url":null,"abstract":"Purpose: In this trend of modern society, the number of hair salons, barber shops, and men's cut specialty stores is increasing, but the job satisfaction of hair designers is negatively affected due to the increased number of customers and the decrease in job efficiency. Research on job techniques to be supplemented is needed.Methods: In order to study the effect and correlation of various cutting techniques such as cut out, cut between finger, shingling cut, push to cut, and check cut used in hair beauty industry practice on the job efficiency of hair designers, barber shop called LeeYongWon, in the southern region of Gyeonggi-do in 2022, barber shops, men's haircut shops, hair salons, etc. The survey was conducted targeting directors and hair designer employees, and analyzed using the statistical package program SPSS 21.0.Results: Among the cutting techniques used, the push to cut technique and shingling cut technique were found to induce effective reflection of hair designers in practice, and the cut between finger's technique, shingling cut technique, check cut technique were found to induce an increase in job satisfaction of hair designers.Conclusion: Based on the results of the study, it is possible to seek the promotion of hair designers' self-esteem and efficient job skills, and it is considered that they will provide basic data for the subsequent development of future cutting techniques.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81838270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of Detox Lifestyle on Skin Care Satisfaction and the Client Quality of Life at a Skin Care Salon 排毒生活方式对皮肤护理满意度和美容院顾客生活质量的影响
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2023.0017
Moon-joo Kim
Purpose: This study aims to investigate efficient operating measures for the effect of a detox lifestyle on skin care satisfaction and client quality of life in a skin care salon.Methods: A literature review was performed and a questionnaire was designed to assess detox lifestyle, skin care satisfaction and client quality of life in a skin care salon. Participants were selected using random sampling in Seoul and Kyunggi, Korea. In the final analysis, data from 313 respondents were collected from the 350 questionnaires distributed in June 2020. Factor analysis and multiple regression analyses were used to examine the relationship between variables. Results: Interms of the relationship between the detox lifestyle and skin care satisfaction and the quality of life for client at skin care salons, physical, mental and behavior habit factors on the detox lifestyle are related to satisfaction and quality of life for clients at skin care salons.Conclusion: It is necessary to improve the detox massage program at skin care salons and reproduce the treatment effect, to promote skin care salon service and advance skin care salon business performance.
目的:本研究旨在探讨排毒生活方式对美容院顾客护肤满意度及生活品质影响的有效操作措施。方法:采用文献复习法和问卷调查法,对某美容沙龙顾客的排毒生活方式、护肤满意度和生活质量进行评价。参与者是在韩国首尔和京畿道随机抽取的。最终,从2020年6月分发的350份问卷中收集了313名受访者的数据。采用因子分析和多元回归分析来检验变量之间的关系。结果:就排毒生活方式与美容美发顾客护肤满意度及生活质量的关系而言,排毒生活方式的生理、心理及行为习惯因素与美容美发顾客满意度及生活质量相关。结论:完善护肤沙龙排毒按摩方案,重现治疗效果,对促进护肤沙龙服务,提升护肤沙龙经营业绩具有重要意义。
{"title":"Effect of Detox Lifestyle on Skin Care Satisfaction and the Client Quality of Life at a Skin Care Salon","authors":"Moon-joo Kim","doi":"10.20402/ajbc.2023.0017","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0017","url":null,"abstract":"Purpose: This study aims to investigate efficient operating measures for the effect of a detox lifestyle on skin care satisfaction and client quality of life in a skin care salon.Methods: A literature review was performed and a questionnaire was designed to assess detox lifestyle, skin care satisfaction and client quality of life in a skin care salon. Participants were selected using random sampling in Seoul and Kyunggi, Korea. In the final analysis, data from 313 respondents were collected from the 350 questionnaires distributed in June 2020. Factor analysis and multiple regression analyses were used to examine the relationship between variables. Results: Interms of the relationship between the detox lifestyle and skin care satisfaction and the quality of life for client at skin care salons, physical, mental and behavior habit factors on the detox lifestyle are related to satisfaction and quality of life for clients at skin care salons.Conclusion: It is necessary to improve the detox massage program at skin care salons and reproduce the treatment effect, to promote skin care salon service and advance skin care salon business performance.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86621877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Nail Service Consumer’s Indecisiveness on Purchase Intention and Purchase Delay 美甲服务消费者的优柔寡断对购买意愿和购买延迟的影响
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2023.0043
Youn-hee Lee, Sang-Dok Ji, So-jeong Park
Purpose: This study aims to verify the reactions of nail service consumers to indecisiveness during the service purchase process and the effect of indecisiveness on purchase intention and purchase delay. Moreover, it examines whether consumers’ indecisiveness affects their purchase intentions and purchase delay differently depending on the content of message framing presented by service providers. Finally, this study provides implications for nail shops to improve consumer satisfaction and their business performance through efficient and empirical data.Methods: A total of 621 questionnaires were distributed to women who experienced indecisiveness while using nail services or who suffered from chronic indecisiveness. Finally, 414 questionnaires were utilized, excluding 207 questionnaires that were unsuitable or inappropriate for the study. SPSS 26.0 and AMOS 26.0 were utilized for frequency analysis, factor analysis, reliability analysis, structural equation model analysis, and χ2 difference verification.Results: Findings confirmed that indecisiveness during the service purchase process has a significant effect on purchase intention and purchase delay among consumers of nail services. In addition, the message framing presented by the service provider was found to partially moderate the relationship between indecisiveness, purchase intention, and purchase delay of nail service consumers, depending on the message framing content.Conclusion: Consumers’ indecisiveness had a significant effect on their purchase intention and purchase delay. Therefore, nail service providers must develop a strategy that can reduce the factors of nail service consumers’ indecisiveness during the purchase process and improve their business performance by enhancing the personal capabilities of service providers, thereby increasing the satisfaction of nail service customers.
目的:本研究旨在验证美甲服务消费者在服务购买过程中对优柔寡断的反应,以及优柔寡断对购买意愿和购买延迟的影响。此外,本文还考察了消费者的犹豫不决是否会根据服务提供商提供的信息框架的内容而对其购买意愿和购买延迟产生不同的影响。最后,本研究通过有效的实证数据,为美甲店提高消费者满意度和经营绩效提供启示。方法:共发放621份调查问卷给在美甲服务中犹豫不决或长期犹豫不决的女性。最终使用了414份问卷,剔除了207份不适合或不适合本研究的问卷。采用SPSS 26.0和AMOS 26.0进行频率分析、因子分析、信度分析、结构方程模型分析和χ2差异验证。结果:调查结果证实,服务购买过程中的优柔寡断对美甲服务消费者的购买意愿和购买延迟有显著影响。此外,我们发现服务提供者提供的信息框架根据信息框架的内容,在一定程度上调节了美甲服务消费者的犹豫不决、购买意愿和购买延迟之间的关系。结论:消费者的优柔寡断对其购买意愿和购买延迟有显著影响。因此,美甲服务提供商必须制定策略,通过提升服务提供商的个人能力,减少美甲服务消费者在购买过程中犹豫不决的因素,提高其经营绩效,从而提高美甲服务客户的满意度。
{"title":"Effects of Nail Service Consumer’s Indecisiveness on Purchase Intention and Purchase Delay","authors":"Youn-hee Lee, Sang-Dok Ji, So-jeong Park","doi":"10.20402/ajbc.2023.0043","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0043","url":null,"abstract":"Purpose: This study aims to verify the reactions of nail service consumers to indecisiveness during the service purchase process and the effect of indecisiveness on purchase intention and purchase delay. Moreover, it examines whether consumers’ indecisiveness affects their purchase intentions and purchase delay differently depending on the content of message framing presented by service providers. Finally, this study provides implications for nail shops to improve consumer satisfaction and their business performance through efficient and empirical data.Methods: A total of 621 questionnaires were distributed to women who experienced indecisiveness while using nail services or who suffered from chronic indecisiveness. Finally, 414 questionnaires were utilized, excluding 207 questionnaires that were unsuitable or inappropriate for the study. SPSS 26.0 and AMOS 26.0 were utilized for frequency analysis, factor analysis, reliability analysis, structural equation model analysis, and χ2 difference verification.Results: Findings confirmed that indecisiveness during the service purchase process has a significant effect on purchase intention and purchase delay among consumers of nail services. In addition, the message framing presented by the service provider was found to partially moderate the relationship between indecisiveness, purchase intention, and purchase delay of nail service consumers, depending on the message framing content.Conclusion: Consumers’ indecisiveness had a significant effect on their purchase intention and purchase delay. Therefore, nail service providers must develop a strategy that can reduce the factors of nail service consumers’ indecisiveness during the purchase process and improve their business performance by enhancing the personal capabilities of service providers, thereby increasing the satisfaction of nail service customers.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72975885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Comparison between the Biological Activities of Leaf and Flower Extracts of Osmanthus fragrans var. aurantiacus and Osmanthus asiaticus Lour. var. fragrans 金桂花与亚洲桂花叶、花提取物的生物活性比较。var.桂花
Pub Date : 2023-06-29 DOI: 10.20402/ajbc.2023.0008
Oh Sun Yoon
Purpose: This study aims to verify the biological activities of leaf and flower extracts of Osmanthus fragrans var. aurantiacus (OF) and Osmanthus asiaticus Lour. var. fragrans (OA), which can be used in the cosmetics industry.Methods: Ethanol extraction of the flowers and leaves of OF and OA was performed to determine the total polyphenol and flavonoid content, the scavenging activities of DPPH and ABTS radicals, the inhibitory effects on elastase and tyrosinase, and antibacterial effects.Results: The total polyphenol content of leaf and flower extracts was determined to be 135.64 μg/mL and 80.06 μg/mL, respectively, for OF and 104.11 μg/mL and 71.64 μg/mL, respectively, for OA. The total flavonoid content of leaf and flower extracts was found to be 123.48 μg/mL and 86.20 μg/mL, respectively, for OF and 104.07 μg/mL and 78.13 μg/mL, respectively, for OA. At a concentration of 500 μg/mL, the DPPH scavenging activity of leaf and flower extracts was found to be 84.49% and 72.08%, respectively, for OF and 77.12% and 68.75%, respectively, for OA. The ABTS radical scavenging activity of leaf and flower extracts was determined to be 90.36% and 83.15%, respectively, for OF and 88.14% and 80.90%, respectively, for OA. The inhibitory effect of leaf and flower extracts on elastase was confirmed to be 58.31% and 46.14%, respectively, for OF and 51.22% and 39.26%, respectively, for OA. The inhibitory effects of leaf and flower extracts on tyrosinase were found to be 57.24% and 48.12%, respectively, for OF and 52.15% and 41.12%, respectively, for OA. Upon evaluation, the leaf and flower extracts of OF and OA exhibited antibacterial effects on Propionibacterium acnes (P. acnes) and Malassezia furfur (M. furfur).Conclusion: Among the ethanol extracts of the leaves and flowers of both species, the leaf extract of OF was confirmed to have not only an antioxidant effect but also a high inhibitory effect on elastase and tyrosinase, along with antibacterial effects. Therefore, it is expected to have high potential as a cosmetic material.
目的:验证桂花(Osmanthus fragrans var. aurantiacus, of)和亚洲桂花(Osmanthus asiaticus Lour)叶提取物和花提取物的生物活性。异香精(OA),可用于化妆品行业。方法:采用乙醇提取法,测定其总多酚和类黄酮含量、对DPPH和ABTS自由基的清除能力、对弹性酶和酪氨酸酶的抑制作用以及抗菌作用。结果:黄芪叶提取物和花提取物总多酚含量分别为135.64 μg/mL和80.06 μg/mL,黄芪叶提取物和花提取物总多酚含量分别为104.11 μg/mL和71.64 μg/mL。黄酮类化合物的含量分别为123.48 μg/mL和86.20 μg/mL,黄酮类化合物的含量分别为104.07 μg/mL和78.13 μg/mL。在浓度为500 μg/mL时,叶提取物和花提取物对DPPH的清除率分别为84.49%和72.08%,对OA的清除率分别为77.12%和68.75%。叶提取物和花提取物对ABTS自由基的清除率分别为90.36%和83.15%,对OA的清除率分别为88.14%和80.90%。叶提取物和花提取物对弹性酶的抑制作用分别为58.31%和46.14%,对OA的抑制作用分别为51.22%和39.26%。叶提取物和花提取物对酪氨酸酶的抑制作用分别为57.24%和48.12%,对OA的抑制作用分别为52.15%和41.12%。经评价,of和OA叶提取物和花提取物对痤疮丙酸杆菌(P. acnes)和皮毛马拉色菌(M. furfur)均有抗菌作用。结论:在两种植物叶和花的乙醇提取物中,黄芪叶提取物不仅具有抗氧化作用,而且对弹性酶和酪氨酸酶具有较高的抑制作用,并具有抗菌作用。因此,它有望成为一种具有很高潜力的化妆品材料。
{"title":"Comparison between the Biological Activities of Leaf and Flower Extracts of Osmanthus fragrans var. aurantiacus and Osmanthus asiaticus Lour. var. fragrans","authors":"Oh Sun Yoon","doi":"10.20402/ajbc.2023.0008","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0008","url":null,"abstract":"Purpose: This study aims to verify the biological activities of leaf and flower extracts of Osmanthus fragrans var. aurantiacus (OF) and Osmanthus asiaticus Lour. var. fragrans (OA), which can be used in the cosmetics industry.Methods: Ethanol extraction of the flowers and leaves of OF and OA was performed to determine the total polyphenol and flavonoid content, the scavenging activities of DPPH and ABTS radicals, the inhibitory effects on elastase and tyrosinase, and antibacterial effects.Results: The total polyphenol content of leaf and flower extracts was determined to be 135.64 μg/mL and 80.06 μg/mL, respectively, for OF and 104.11 μg/mL and 71.64 μg/mL, respectively, for OA. The total flavonoid content of leaf and flower extracts was found to be 123.48 μg/mL and 86.20 μg/mL, respectively, for OF and 104.07 μg/mL and 78.13 μg/mL, respectively, for OA. At a concentration of 500 μg/mL, the DPPH scavenging activity of leaf and flower extracts was found to be 84.49% and 72.08%, respectively, for OF and 77.12% and 68.75%, respectively, for OA. The ABTS radical scavenging activity of leaf and flower extracts was determined to be 90.36% and 83.15%, respectively, for OF and 88.14% and 80.90%, respectively, for OA. The inhibitory effect of leaf and flower extracts on elastase was confirmed to be 58.31% and 46.14%, respectively, for OF and 51.22% and 39.26%, respectively, for OA. The inhibitory effects of leaf and flower extracts on tyrosinase were found to be 57.24% and 48.12%, respectively, for OF and 52.15% and 41.12%, respectively, for OA. Upon evaluation, the leaf and flower extracts of OF and OA exhibited antibacterial effects on Propionibacterium acnes (P. acnes) and Malassezia furfur (M. furfur).Conclusion: Among the ethanol extracts of the leaves and flowers of both species, the leaf extract of OF was confirmed to have not only an antioxidant effect but also a high inhibitory effect on elastase and tyrosinase, along with antibacterial effects. Therefore, it is expected to have high potential as a cosmetic material.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87186548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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Asian Journal of Beauty and Cosmetology
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