Pub Date : 2013-07-01DOI: 10.4018/ijvcsn.2013070102
Kyungwoo Kang, Seungkyoon Shin, G. Sanders
This paper investigates the antecedents of member retention for virtual communities. This research theorizes the motivating mechanism from both perspectives of the information seekers and providers. Four antecedents-communication breadth, depth, responsiveness, and cross-posting-have a statistically significant influence on member retention. Furthermore, we have found that communication breadth and depth have a diminishing effect on the marginal impact on member retention as well as the interaction between these factors has a negative impact on member retention although each of them separately has a positive impact. The implications of this study help understand the dynamics of knowledge sharing in virtual communities.
{"title":"The Effects of Community Characteristics and Member Retention of Virtual Communities","authors":"Kyungwoo Kang, Seungkyoon Shin, G. Sanders","doi":"10.4018/ijvcsn.2013070102","DOIUrl":"https://doi.org/10.4018/ijvcsn.2013070102","url":null,"abstract":"This paper investigates the antecedents of member retention for virtual communities. This research theorizes the motivating mechanism from both perspectives of the information seekers and providers. Four antecedents-communication breadth, depth, responsiveness, and cross-posting-have a statistically significant influence on member retention. Furthermore, we have found that communication breadth and depth have a diminishing effect on the marginal impact on member retention as well as the interaction between these factors has a negative impact on member retention although each of them separately has a positive impact. The implications of this study help understand the dynamics of knowledge sharing in virtual communities.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"3 1","pages":"16-34"},"PeriodicalIF":0.0,"publicationDate":"2013-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74737398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-01DOI: 10.4018/ijvcsn.2013070103
Osama Mansour, D. Randall, Linda Askenäs
The widespread adoption and use of social media in almost every aspect of our daily lives may outpace existing empirical understandings. In organizations, social media are increasingly used by professional individuals and communities to support dynamic collaboration and knowledge sharing. While there is a growing amount of research on this subject, still little is known on how people use different kinds of social media in practice. That is, there is a need for an empirical understanding that addresses actual use practices of social media within the formal boundaries of organizations. To this end, we report on results from a qualitative comparative study of the use of wikis at two global organizations. Our aim is to develop an empirical understanding of the enactment of structures and the ways by which people structure and organize their wiki use practices by drawing on Orlikowski's (2000) practice lens. The findings from the authors analysis suggest a number of enacted structures that reflect diverse wiki use practices. The main contribution centers on developing three key mechanisms that provide means for understanding the structuring of the use of technology.
{"title":"Social Conceptualizations of Technology Structuring: A Comparative Analysis of Wikis at Two Global Organizations","authors":"Osama Mansour, D. Randall, Linda Askenäs","doi":"10.4018/ijvcsn.2013070103","DOIUrl":"https://doi.org/10.4018/ijvcsn.2013070103","url":null,"abstract":"The widespread adoption and use of social media in almost every aspect of our daily lives may outpace existing empirical understandings. In organizations, social media are increasingly used by professional individuals and communities to support dynamic collaboration and knowledge sharing. While there is a growing amount of research on this subject, still little is known on how people use different kinds of social media in practice. That is, there is a need for an empirical understanding that addresses actual use practices of social media within the formal boundaries of organizations. To this end, we report on results from a qualitative comparative study of the use of wikis at two global organizations. Our aim is to develop an empirical understanding of the enactment of structures and the ways by which people structure and organize their wiki use practices by drawing on Orlikowski's (2000) practice lens. The findings from the authors analysis suggest a number of enacted structures that reflect diverse wiki use practices. The main contribution centers on developing three key mechanisms that provide means for understanding the structuring of the use of technology.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"40 1","pages":"35-51"},"PeriodicalIF":0.0,"publicationDate":"2013-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78110298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-04-01DOI: 10.4018/jvcsn.2013040101
D. Akoumianakis, N. Bessis
This paper serves as a tutorial introduction to the themes and concepts of the special issue on 'Social Networking and Mining'. It is aimed to provide an overview of the type of connectivity that emerges in social media and a reflection on the papers reviewed and selected for publication in this special issue. In this vein, connectivity is approached both in its 'inscribed' form which anchors it as a quality feature embedded in technologies as well as in its 'enacted' form which entails a social accomplishment that materializes as users appropriate technologies and co-engage in a certain practice. Each form points to different issues and entails considerations rooted in various theoretical fields and scholarships. Of particular interest to the present study is how such 'inscribed' and 'enacted' connectivity is traced, revealed and experienced.
{"title":"On 'Inscribed' and 'Enacted' Connectivity","authors":"D. Akoumianakis, N. Bessis","doi":"10.4018/jvcsn.2013040101","DOIUrl":"https://doi.org/10.4018/jvcsn.2013040101","url":null,"abstract":"This paper serves as a tutorial introduction to the themes and concepts of the special issue on 'Social Networking and Mining'. It is aimed to provide an overview of the type of connectivity that emerges in social media and a reflection on the papers reviewed and selected for publication in this special issue. In this vein, connectivity is approached both in its 'inscribed' form which anchors it as a quality feature embedded in technologies as well as in its 'enacted' form which entails a social accomplishment that materializes as users appropriate technologies and co-engage in a certain practice. Each form points to different issues and entails considerations rooted in various theoretical fields and scholarships. Of particular interest to the present study is how such 'inscribed' and 'enacted' connectivity is traced, revealed and experienced.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"66 1","pages":"1-10"},"PeriodicalIF":0.0,"publicationDate":"2013-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86566009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-04-01DOI: 10.4018/jvcsn.2013040103
D. Akoumianakis, N. Karadimitriou, Ioannis Kafousis
The paper explores excavation as a metaphor or conceptual lens for gaining insights into social formations and cyber-structures enacted in video sharing virtual settlements. The emphasis is on conditions for virtual excavations, techniques which could be used to support them as well as their analytical value to making sense for academic, business-related or other purposes of what people do online. Two case studies are used to provide baseline data for framing the notion of digital remains or traces of virtual settlements, the form they take in today's social web and the means through which they are revealed and made sense of using knowledge visualization techniques. It turns out that virtual excavations organized around cultural artifacts of practice can serve as 'gold mines' for business intelligence, providing a means for understanding, not only structural properties of 'social' technologies and the way in which they are appropriated, but also dynamic aspects of the enacted cyber-structures resulting from recurrent co-engagement in practice and online collaboration.
{"title":"Social Ties in Video Sharing Services: Tactics for Excavating Virtual Settlements","authors":"D. Akoumianakis, N. Karadimitriou, Ioannis Kafousis","doi":"10.4018/jvcsn.2013040103","DOIUrl":"https://doi.org/10.4018/jvcsn.2013040103","url":null,"abstract":"The paper explores excavation as a metaphor or conceptual lens for gaining insights into social formations and cyber-structures enacted in video sharing virtual settlements. The emphasis is on conditions for virtual excavations, techniques which could be used to support them as well as their analytical value to making sense for academic, business-related or other purposes of what people do online. Two case studies are used to provide baseline data for framing the notion of digital remains or traces of virtual settlements, the form they take in today's social web and the means through which they are revealed and made sense of using knowledge visualization techniques. It turns out that virtual excavations organized around cultural artifacts of practice can serve as 'gold mines' for business intelligence, providing a means for understanding, not only structural properties of 'social' technologies and the way in which they are appropriated, but also dynamic aspects of the enacted cyber-structures resulting from recurrent co-engagement in practice and online collaboration.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"94 1","pages":"27-54"},"PeriodicalIF":0.0,"publicationDate":"2013-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76323395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-04-01DOI: 10.4018/jvcsn.2013040102
Radu-Ioan Ciobanu, C. Dobre
When mobile devices are unable to establish direct communication, or when communication should be offloaded to cope with large throughputs, mobile collaboration can be used to facilitate communication through opportunistic networks. These types of networks, formed when mobile devices communicate only using short-range transmission protocols, usually when users are close, can help applications still exchange data. Routes are built dynamically, since each mobile device is acting according to the store-carry-and-forward paradigm. Thus, contacts are seen as opportunities to move data towards the destination. In such networks data dissemination is usually based on a publish/subscribe model. Opportunistic data dissemination also raises questions concerning user privacy and incentives. In this the authors present a motivation of using opportunistic networks in various real life use cases, and then analyze existing relevant work in the area of data dissemination. The authors present the categories of a proposed taxonomy that captures the capabilities of data dissemination techniques used in opportunistic networks. Moreover, the authors survey relevant techniques and analyze them using the proposed taxonomy.
{"title":"Opportunistic Networks: A Taxonomy of Data Dissemination Techniques","authors":"Radu-Ioan Ciobanu, C. Dobre","doi":"10.4018/jvcsn.2013040102","DOIUrl":"https://doi.org/10.4018/jvcsn.2013040102","url":null,"abstract":"When mobile devices are unable to establish direct communication, or when communication should be offloaded to cope with large throughputs, mobile collaboration can be used to facilitate communication through opportunistic networks. These types of networks, formed when mobile devices communicate only using short-range transmission protocols, usually when users are close, can help applications still exchange data. Routes are built dynamically, since each mobile device is acting according to the store-carry-and-forward paradigm. Thus, contacts are seen as opportunities to move data towards the destination. In such networks data dissemination is usually based on a publish/subscribe model. Opportunistic data dissemination also raises questions concerning user privacy and incentives. In this the authors present a motivation of using opportunistic networks in various real life use cases, and then analyze existing relevant work in the area of data dissemination. The authors present the categories of a proposed taxonomy that captures the capabilities of data dissemination techniques used in opportunistic networks. Moreover, the authors survey relevant techniques and analyze them using the proposed taxonomy.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"122 1","pages":"11-26"},"PeriodicalIF":0.0,"publicationDate":"2013-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77935030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-01-01DOI: 10.4018/jvcsn.2013010102
Muayyed J. Juma
Arabic, which is the fifth world language with regard to the number of speakers, geographical spread, and socio-literary prestige Weber, 1997, similar to all other languages whose orthographical system is not based on Latin symbols has been subject to various types of changes resulted from the language contact with English as the default language used in the computer mediated communication supported by the various tools of the modern technology which represent the most prominent hallmark of our new age of globalization. This paper presents a sociolinguistic account to the language contact between English and Arabic on the internet. It discusses the sociocultural and sociopolitical considerations in the Arab world that led to and resulted from this language contact predicting a new phase of Arabic in the forthcoming decades. It investigates, moreover, the sociolinguistic grounds of the social interaction within and between the Arab virtual communities on the internet. The religious minority of the Shi'a in the Arab world has been selected as the specified ethnic and religious group of investigation. The religious, social, and cultural connotation of the interaction occur in their virtual communities have been investigated together with their relation to the other Arab virtual communities.
{"title":"A Sociolinguistic Perspective to Arabic and Arabs Virtual Communities with Special Reference to the Shi'a as a Religious Minority in the Arab World","authors":"Muayyed J. Juma","doi":"10.4018/jvcsn.2013010102","DOIUrl":"https://doi.org/10.4018/jvcsn.2013010102","url":null,"abstract":"Arabic, which is the fifth world language with regard to the number of speakers, geographical spread, and socio-literary prestige Weber, 1997, similar to all other languages whose orthographical system is not based on Latin symbols has been subject to various types of changes resulted from the language contact with English as the default language used in the computer mediated communication supported by the various tools of the modern technology which represent the most prominent hallmark of our new age of globalization. This paper presents a sociolinguistic account to the language contact between English and Arabic on the internet. It discusses the sociocultural and sociopolitical considerations in the Arab world that led to and resulted from this language contact predicting a new phase of Arabic in the forthcoming decades. It investigates, moreover, the sociolinguistic grounds of the social interaction within and between the Arab virtual communities on the internet. The religious minority of the Shi'a in the Arab world has been selected as the specified ethnic and religious group of investigation. The religious, social, and cultural connotation of the interaction occur in their virtual communities have been investigated together with their relation to the other Arab virtual communities.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"18 1","pages":"19-41"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84380505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-01-01DOI: 10.4018/jvcsn.2013010104
M. Tomaiuolo, A. Poggi, E. Franchi
Current approaches to build social networking systems are based on a centralized architecture because it allows a simple browser-based user experience and makes easier and more efficient to implement many algorithms used in a social networking site e.g., friend suggestion, However this kind of architecture has many drawbacks for its users, e.g., lack of privacy, lack of anonymity, risks of censorship and operating costs. This paper presents a system, called Blogracy, which uses widespread and stable peer-to-peer technologies, such as distributed hash tables and BitTorrent, for coping with intrinsic defects of centralized architectures and for being the basis of solid distributed social networking platforms. Moreover, Blogracy takes advantages of multi-agent systems for simplifying the implementation of social network services in a decentralized setting.
{"title":"Supporting Social Networks With Agent-Based Services","authors":"M. Tomaiuolo, A. Poggi, E. Franchi","doi":"10.4018/jvcsn.2013010104","DOIUrl":"https://doi.org/10.4018/jvcsn.2013010104","url":null,"abstract":"Current approaches to build social networking systems are based on a centralized architecture because it allows a simple browser-based user experience and makes easier and more efficient to implement many algorithms used in a social networking site e.g., friend suggestion, However this kind of architecture has many drawbacks for its users, e.g., lack of privacy, lack of anonymity, risks of censorship and operating costs. This paper presents a system, called Blogracy, which uses widespread and stable peer-to-peer technologies, such as distributed hash tables and BitTorrent, for coping with intrinsic defects of centralized architectures and for being the basis of solid distributed social networking platforms. Moreover, Blogracy takes advantages of multi-agent systems for simplifying the implementation of social network services in a decentralized setting.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"4 1","pages":"62-74"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81787195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-01-01DOI: 10.4018/ijvcsn.2013070105
Constance Johnson, Kevin Feenan, Glenn Setliff, Katherine Pereira, Nancy Hassell, Henry F Beresford, Shelly Epps, Janet Nicollerat, William Tatum, Mark Feinglos, Allison Vorderstrasse
The authors developed an immersive diabetes community to provide diabetes self-management education and support for adults with type 2 diabetes. In this article the authors describe the procedures used to develop this virtual environment (VE). Second Life Impacts Diabetes Education & Self-Management (SLIDES), the VE for our diabetes community was built in Second Life. Social Cognitive Theory, behavioral principles and key aspects of virtual environments related to usability were applied in the development in this VE. Collaboration between researchers, clinicians and information technology (IT) specialists occurred throughout the development process. An interactive community was successfully built and utilized to provide diabetes self-management education and support. VEs for health applications may be innovative and enticing, yet it must be kept in mind that there are substantial effort, expertise, and usability factors that must be considered in the development of these environments for health care consumers.
{"title":"Building a Virtual Environment for Diabetes Self-Management Education and Support.","authors":"Constance Johnson, Kevin Feenan, Glenn Setliff, Katherine Pereira, Nancy Hassell, Henry F Beresford, Shelly Epps, Janet Nicollerat, William Tatum, Mark Feinglos, Allison Vorderstrasse","doi":"10.4018/ijvcsn.2013070105","DOIUrl":"https://doi.org/10.4018/ijvcsn.2013070105","url":null,"abstract":"<p><p>The authors developed an immersive diabetes community to provide diabetes self-management education and support for adults with type 2 diabetes. In this article the authors describe the procedures used to develop this virtual environment (VE). Second Life Impacts Diabetes Education & Self-Management (SLIDES), the VE for our diabetes community was built in Second Life. Social Cognitive Theory, behavioral principles and key aspects of virtual environments related to usability were applied in the development in this VE. Collaboration between researchers, clinicians and information technology (IT) specialists occurred throughout the development process. An interactive community was successfully built and utilized to provide diabetes self-management education and support. VEs for health applications may be innovative and enticing, yet it must be kept in mind that there are substantial effort, expertise, and usability factors that must be considered in the development of these environments for health care consumers.</p>","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"5 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/ijvcsn.2013070105","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"33070700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-01-01DOI: 10.4018/jvcsn.2013010103
Alberto Marcuzzo, Thanos Papadimitriou
The authors investigate the current state and future prospects of Facebook usage by means of data that they have collected using a survey at an Italian University. The authors show that usage is unaffected by how long users have used Facebook. The authors also examine a number of plausible determinants eventually showing that age, network size, and perceived usefulness all play an important part in explaining usage. Surprisingly, perceived privacy does not.
{"title":"Still in Fashion?: A Study on Facebook Usage","authors":"Alberto Marcuzzo, Thanos Papadimitriou","doi":"10.4018/jvcsn.2013010103","DOIUrl":"https://doi.org/10.4018/jvcsn.2013010103","url":null,"abstract":"The authors investigate the current state and future prospects of Facebook usage by means of data that they have collected using a survey at an Italian University. The authors show that usage is unaffected by how long users have used Facebook. The authors also examine a number of plausible determinants eventually showing that age, network size, and perceived usefulness all play an important part in explaining usage. Surprisingly, perceived privacy does not.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"10 1","pages":"42-61"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82107794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-01-01DOI: 10.4018/jvcsn.2013010101
Shirin Alavi
There are four trends reshaping the world of business-technological advances and the speed with which new technologies are created and copied, the loss of geographic advantage resulting from globalization, the shake-up of traditionally stable industries as a result of deregulation and the rising power of the consumer and their ability to get what they want, when they want it, from whomever they want. With this in mind, the collaboration experience becomes one of the greatest competitive aspects for a business's survival. This has made companies realize the significance of the two levers of Customer Value Management -Co-creation and Collaboration. Further, with the internet having built an open network where information can flow freely, innovation, entrepreneurship and democracy are fast thriving over the world. Self directed co-creation is a wide range of consumer activities that amount to consumer-side production of value. Thus individuals, online communities have become a considerable prolific force in e-commerce. This research paper details the usage of online communities as tool for co-creation and collaboration The research study further classifies the online communities of organizations on the basis of their scores on co-creation and collaboration and further goes on to develop a Community Co-creation and Collaboration Matrix CCCM. The online communities which depict a high score on co-creation and collaboration are the most desirable from the organization's perspective. They facilitate a dynamic environment in terms of reciprocity and optimal level of customization for a win-win organization-community member relationship. Co-creation and collaboration is the strategic outcome of collaborative customer relationship management. Thus online communities can be used to achieve the two important functions of Customer Relationship Management i.e. co-creation and collaboration.
{"title":"Collaborative Customer Relationship Management-Co-Creation and Collaboration through Online Communities","authors":"Shirin Alavi","doi":"10.4018/jvcsn.2013010101","DOIUrl":"https://doi.org/10.4018/jvcsn.2013010101","url":null,"abstract":"There are four trends reshaping the world of business-technological advances and the speed with which new technologies are created and copied, the loss of geographic advantage resulting from globalization, the shake-up of traditionally stable industries as a result of deregulation and the rising power of the consumer and their ability to get what they want, when they want it, from whomever they want. With this in mind, the collaboration experience becomes one of the greatest competitive aspects for a business's survival. This has made companies realize the significance of the two levers of Customer Value Management -Co-creation and Collaboration. Further, with the internet having built an open network where information can flow freely, innovation, entrepreneurship and democracy are fast thriving over the world. Self directed co-creation is a wide range of consumer activities that amount to consumer-side production of value. Thus individuals, online communities have become a considerable prolific force in e-commerce. This research paper details the usage of online communities as tool for co-creation and collaboration The research study further classifies the online communities of organizations on the basis of their scores on co-creation and collaboration and further goes on to develop a Community Co-creation and Collaboration Matrix CCCM. The online communities which depict a high score on co-creation and collaboration are the most desirable from the organization's perspective. They facilitate a dynamic environment in terms of reciprocity and optimal level of customization for a win-win organization-community member relationship. Co-creation and collaboration is the strategic outcome of collaborative customer relationship management. Thus online communities can be used to achieve the two important functions of Customer Relationship Management i.e. co-creation and collaboration.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"17 1","pages":"1-18"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86011930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：