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A Study on the Influencing Factors of Social Media in the Communication of Cultural Heritage Education: A Systematic Literature Review 社会媒体在文化遗产教育传播中的影响因素研究:系统文献综述
Pub Date : 2023-09-12 DOI: 10.11114/smc.v11i7.6296
Yubo Shao, Jamal Rizal Razali, Hasmadi Hassan, Bo Pan
This study examined the impact of social media on disseminating cultural heritage education. After reviewing two databases, 29 articles met our inclusion criteria. This study found that social media can expand the educational scope of cultural heritage and increase public awareness and interest in cultural heritage tourism sites and museums. However, social media is only a publicity channel. It is necessary to consider five influencing factors in social media: the subject of information distribution, the motivation of distribution, the purpose of distribution, the content of distribution, and the method of distribution, and to analyze the specific practices of social media in disseminating cultural heritage education. Therefore, more research is needed to explore the influence of social media on cultural heritage education dissemination, to explore the educational nature of social media in cultural heritage education communication, and to provide a theoretical basis for social media to promote cultural heritage education dissemination.
本研究考察了社交媒体对文化遗产教育传播的影响。在审查了两个数据库后,有29篇文章符合我们的纳入标准。本研究发现,社交媒体可以扩大文化遗产的教育范围,提高公众对文化遗产旅游景点和博物馆的认识和兴趣。然而,社交媒体只是一个宣传渠道。有必要考虑社会化媒体传播信息的主体、传播动机、传播目的、传播内容、传播方式这五个影响因素,并分析社会化媒体传播文化遗产教育的具体实践。因此,需要更多的研究来探索社交媒体对文化遗产教育传播的影响,探索社交媒体在文化遗产教育传播中的教育性质,为社交媒体促进文化遗产教育传播提供理论依据。
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引用次数: 0
Digital Marketing Communication Model for Encouraging Tourism Visits in Langkat Regency, Indonesia 数字营销传播模式在印尼兰凯特岛鼓励旅游访问
Pub Date : 2023-09-12 DOI: 10.11114/smc.v11i7.6199
Dewi Kurniawati
The purpose of this research is to examine the digital marketing communication model as well as the driving and inhibiting factors in promoting tourist destinations in Langkat Regency, Indonesia. This study employed a qualitative approach with the data collected through in-depth interviews and focus groups. Purposive sampling was used to select informants from the Langkat Regency government, the Ministry of Tourism of Medan city, and the surrounding community. Based on the findings, it is concluded that the Tourism and Culture Board (TCB) of Langkat Regency should strategically adopt a comprehensive digital marketing communication model to amplify tourism promotion efforts effectively. To this end, the integration of social media marketing, content marketing, and search engine optimization (SEO) emerges as a compelling approach. This multifaceted model harnesses the power of modern communication platforms to engage diverse audiences, showcase Langkat Regency's attractions, and create a vibrant online presence. The recommendation of this study includes the action should be taken by TCB to focus on creating diverse and captivating content that highlights the unique cultural heritage, natural landscapes, and local experiences that Langkat Regency offers.
本研究的目的是研究数字营销传播模式,以及驱动和抑制因素,促进旅游目的地在朗吉岛,印度尼西亚。本研究采用定性方法,通过深度访谈和焦点小组收集数据。采用有目的抽样从兰kat县政府、棉兰市旅游部和周边社区中选择举报人。基于研究结果,我们得出结论,Langkat Regency旅游和文化局(TCB)应该战略性地采用全面的数字营销传播模式,以有效地扩大旅游推广力度。为此,社交媒体营销、内容营销和搜索引擎优化(SEO)的整合成为一种引人注目的方法。这种多方面的模式利用现代通信平台的力量来吸引不同的受众,展示兰凯特摄政的景点,并创造一个充满活力的在线存在。这项研究的建议包括TCB应该采取的行动,重点是创造多样化和迷人的内容,突出兰凯特摄政提供的独特文化遗产、自然景观和当地体验。
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引用次数: 0
Public Television for Liberals? The Demographic and Behavioral Characteristics of The PBS Newshour Viewers 自由主义者的公共电视?PBS新闻一小时观众的人口统计学和行为特征
Pub Date : 2023-09-12 DOI: 10.11114/smc.v11i7.6283
Taewoo Kang
Non-academic sources suggest that PBS, an American public broadcast service, mostly serves liberals. However, there is little scholarly evidence on the demographic and behavioral characteristics of those who get news about government and politics from PBS. Using the data from the American National Election Study’s 2020 Time Series (N=8,280), this research examines how PBS viewership is related to party identification, ideology, education, sex, race, political knowledge, religion, income and age. It also explores how PBS viewers are different from MSNBC, CNN, and Fox News viewers in their political attitudes, behaviors, and beliefs.
非学术资料显示,美国公共广播公司PBS主要为自由派服务。然而,关于那些从PBS获取政府和政治新闻的人的人口统计学和行为特征,几乎没有学术证据。本研究利用美国全国选举研究2020年时间序列(N= 8280)的数据,研究了PBS的收视率与政党认同、意识形态、教育、性别、种族、政治知识、宗教、收入和年龄之间的关系。它还探讨了PBS观众与MSNBC、CNN和Fox新闻观众在政治态度、行为和信仰方面的不同。
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引用次数: 0
The Perceptions of the Use of Translanguaging as a Form of Oral Feedback in Indonesian Tertiary English Language Teaching Context 在印尼高等英语教学情境中,译语作为一种口头反馈形式的使用认知
Pub Date : 2023-09-12 DOI: 10.11114/smc.v11i7.6284
Ronald Maraden Parlindungan Silalahi, Nugraheni Widianingtyas, Murniati Murniati, Jessica Novia, Fauzaan Akmal Sanjaya, Gina Karlin
As the practice of using different languages to extend the process of knowledge construction, translanguaging is often performed in teachers’ corrective feedback in foreign language classrooms. The research aimed to analyze students’ perception of the implementation of translanguaging as a form of oral corrective feedback in an EFL-speaking context at a private university in Indonesia. This study used a mixed-methods sequential explanatory design through two phases of data collection: a questionnaire (N=60) and semi-structured interviews (N=8). The findings of this study indicate that students perceive translanguaging as a beneficial practice in implementing oral corrective feedback in the EFL-speaking classroom, such as increasing the chances for language acquisition, empowering students to take educational risks, creating a more welcoming and socially inclusive learning environment due to students’ diverse language proficiency, and increasing in-classroom participation and engagement. However, it is also perceived that translanguaging should not be used too excessively to avoid confusion amongst students with lower target language proficiency. It is recommended that teachers give students a fair chance to interact meaningfully with more than one language by including translanguaging oral feedback as a pedagogical strategy, to help students reach their academic goals, notice differences in language, and promote bilingualism and biliteracy. The students' positive opinions of translanguaging highlighted its potential as an effective pedagogical technique. It is also hoped that this research becomes a basis for establishing English language teaching policies that are appropriate to the multilingual pedagogical context in Indonesia.
作为运用不同语言延伸知识建构过程的一种实践,外语课堂中教师的纠正反馈往往是跨语言交际的表现形式。本研究旨在分析印尼一所私立大学的学生在以英语为母语的环境中,对译语作为一种口头纠正反馈的认知。本研究采用混合方法序贯解释设计,通过两阶段的数据收集:问卷调查(N=60)和半结构化访谈(N=8)。本研究结果表明,学生认为在英语课堂中实施口语纠正反馈是一种有益的实践,例如增加语言习得的机会,赋予学生承担教育风险的能力,由于学生的语言水平不同,创造一个更受欢迎和社会包容的学习环境,以及增加课堂参与和投入。然而,也有人认为不应过度使用译语,以避免在目标语熟练程度较低的学生中造成混淆。建议教师通过将跨语言口头反馈作为一种教学策略,给予学生公平的机会与多种语言进行有意义的互动,以帮助学生实现学术目标,注意语言差异,促进双语和双语能力。学生对译语的积极评价凸显了其作为一种有效教学手段的潜力。希望本研究能成为建立适合印尼多语教学环境的英语教学政策的基础。
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引用次数: 0
The Influence of Social Media on the Transparency and Accountability of the South African Public Sector 社会媒体对南非公共部门透明度和问责制的影响
Pub Date : 2023-09-08 DOI: 10.11114/smc.v11i7.6151
Tyanai Masiya, Stellah Lubinga
There is a growing debate on the potential role of social media in improving government transparency and accountability and, ultimately, policy-making. This article analyses the contribution of social media, specifically Twitter, in increasing government transparency and accountability in South Africa by transferring information between the government and the public. To achieve this aim, we conducted an in-depth analysis of Twitter content, focusing on a curated selection of randomly selected top hashtags that became prominent in the South African context. These hashtags represent notable trends such as #FeesMustFall, #ZumaMustFall, #NotInMyName, #AmINext, and the #ThaboBester saga. By examining the discourses surrounding these hashtags, we aimed to uncover insights into how social media interactions intersected with government actions and reactions. Our results indicate that these hashtags served as potent catalysts for public engagement, driving discussions that critiqued government decisions and compelled timely reactions from the government.
关于社交媒体在提高政府透明度和问责制,并最终促进政策制定方面的潜在作用,人们的争论越来越多。本文分析了社交媒体,特别是Twitter,通过在政府和公众之间传递信息,在提高南非政府透明度和问责制方面的贡献。为了实现这一目标,我们对Twitter内容进行了深入分析,重点关注在南非背景下变得突出的随机选择的顶级标签。这些标签代表了值得注意的趋势,如#FeesMustFall, # zumammustfall, #NotInMyName, #AmINext和#ThaboBester传奇。通过研究围绕这些标签的话语,我们旨在揭示社交媒体互动与政府行动和反应之间的关系。我们的研究结果表明,这些标签是公众参与的有力催化剂,推动了批评政府决策的讨论,并迫使政府及时做出反应。
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引用次数: 0
Working with Passion: Digital Media Specialist as Precarious Worker in the Digital Age 激情工作:数字时代不稳定工作者的数字媒体专家
Pub Date : 2023-09-08 DOI: 10.11114/smc.v11i7.6289
Firly Annisa, Dyna Herlina Suwarto
This paper addresses issues the global concern of uncertainties of digital creative workers, emphasizing Indonesian case. This paper argues creative digital workers in digital media industry deal with uncertainty in "atypical," "contingent," "temporary," "informal," and, in particular, "precarious" settings. This research will provide arguments about new forms of labour exploitation in the era of “user-generated content” and “prosumption”. This paper's primary theoretical contribution is to clarify the precarious nature of labor for digital labor in communication and media organizations, with a focus on creative workers in Yogyakarta and Jakarta. Additionally, this study will demonstrate how staff members in various communication and media companies routinely work under deadline pressure, work remotely, have short-term contracts, and participate in hustle cult practices. This study used qualitative and in-depth interview studies to look ten people at the lives of digital content officers in a social media specialist (as new media professionals) who produce digital content in social media, managing content for influencers, internet celebrities, and corporations. This research took place between January and June 2022, and it raised fundamental concerns regarding how these industries develop the rhetoric of flexibility, autonomy, and informality.
本文解决了全球关注的数字创意工作者的不确定性问题,强调了印度尼西亚的案例。本文认为,数字媒体行业的创造性数字工作者在“非典型”、“偶然”、“临时”、“非正式”,特别是“不稳定”的环境中处理不确定性。这项研究将为“用户生成内容”和“消费”时代的新形式的劳动剥削提供论据。本文的主要理论贡献是澄清传播和媒体组织中数字劳动的不稳定性质,重点关注日惹和雅加达的创意工作者。此外,本研究将展示各种通信和媒体公司的员工如何在截止日期压力下工作,远程工作,签订短期合同,并参与喧嚣崇拜实践。本研究采用了定性和深度访谈研究,观察了10个人在社交媒体专家(作为新媒体专业人士)中数字内容官的生活,这些人在社交媒体上制作数字内容,为网红、网红和公司管理内容。这项研究是在2022年1月至6月期间进行的,它提出了关于这些行业如何发展灵活性、自主性和非正式性的基本问题。
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引用次数: 0
A Systematic Literature Review of Localization Strategies of the Global Format Reality TV in China in the Past Decade (2012-2022) 近十年全球格式真人秀在中国的本土化策略系统文献综述(2012-2022)
Pub Date : 2023-08-29 DOI: 10.11114/smc.v11i7.6219
Xiaomeng Zhang, N. Hasan, Hani Salwah Yaakup, Ng Chwee Fang
The past few decades have witnessed the popularity of global format reality TV programs in China, paralleled by a growing academic interest in comprehending the process of localizing these format programs. However, the existing literature on the subject comprises diverse and fragmented selected cases, revealing a research gap in terms of a systematic exploration and comprehensive review of the adaptation process of format television programs in China. This study employs a systematic literature review to examine the localization of format reality shows in China over the past decades. It aims to provide practical strategies for format programs to enter the Chinese media market and identify the gaps in this area. The general research question is what strategies have been used to adapt format reality shows in China. A total of 40 articles from CNKI, Google Scholar, and Scopus are selected for qualitative synthesis. The findings indicate that the localization of format reality TV need to incorporate more local elements to enter the Chinese media market due to the cultural differences and the strict regulation from the State Administration of Radio, Film, and Television of the People’s Republic of China (SARFT). Further research should investigate the impact of SARFT’s regulations on format programs and the subsequent shift towards local production in China.
过去几十年见证了全球模式的电视真人秀节目在中国的流行,与此同时,学术界对理解这些模式节目的本地化过程的兴趣也越来越大。然而,现有文献中选取的案例种类繁多,支离破碎,在系统探索和全面审视中国格式电视节目的改编过程方面存在研究空白。本研究采用系统的文献回顾法,考察了过去几十年来中国真人秀节目的本土化。本文旨在为格式节目进入中国媒体市场提供切实可行的策略,并找出这一领域的空白。一般的研究问题是,中国的真人秀节目采用了什么样的策略来适应形式。选取CNKI、谷歌Scholar和Scopus中的40篇文章进行定性综合。研究结果表明,由于文化差异和广电总局的严格监管,电视真人秀节目本土化需要融入更多本土元素才能进入中国媒体市场。进一步的研究应该调查广电总局的规定对格式节目的影响,以及随后中国向本地制作的转变。
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引用次数: 0
Reviewer Acknowledgements for Studies in Media and Communication, Vol. 11, No. 6 《媒体与传播研究综述》,第11卷,第6期
Pub Date : 2023-08-29 DOI: 10.11114/smc.v11i6.6351
Patricia Johnson
Studies in Media and Communication (SMC) would like to acknowledge the following reviewers for their assistance with peer review of manuscripts for this issue. Many authors, regardless of whether SMC publishes their work, appreciate the helpful feedback provided by the reviewers. Their comments and suggestions were of great help to the authors in improving the quality of their papers. Each of the reviewers listed below returned at least one review for this issue.Reviewers for Volume 11, Number 6Abel Suing, Universidad Técnica Particular de Loja, EcuadorAina Fernàndez Aragonès, Tecnocampus-UPF, SpainAmie Jones, University of Georgia, USAAndré Iribure Rodrigues, Universidade Federal do Rio Grande do Sul, BrazilAnita Šulentić, Edward Bernays University College, CroatiaAntonio García Gómez, University of Alcalá de Henares, SpainAyşe Aslı Sezgin, Çukurova University, TurkeyBabayo Sule, Federal University of Kashere Gombe State, NigeriaBarira Bakhtawar, Information Technology University of the Punjab, PakistanBernard Naledzani Rasila, University of Venda, South AfricaCamelia Cmeciu, Danubius University of Galati, RomaniaCarmen Pérez-Sabater, Universitat Politècnica de València, SpainDaniel Moise, Bucharest University, RomaniaDario Nikić Čakar, University of Zagreb, CroatiaDonggyu Kim, University of Southern California, USAElena Bandres-Goldaraz, Universtiy of Zaragoza, SpainEric Mensah, University of Cape Coast, GhanaFilosa Gita Sukmono, Universitas Muhammadiyah Yogyakarta, IndonesiaFrans Sayogie, Universitas Islam Negeri Syarif Hidayatullah Jakarta, IndonesiaFred Fang, South China Normal University, ChinaGebru Kahsay Kiflu, Adigrat University, EthiopiaGiorgio Poletti, University of Ferrara, ItalyGopolang Ditlhokwa, University of Botswana, BotswanaGordana Lesinger, Josip Juraj Strossmayer University in Osijek, CroatiaGraciela Padilla-Castillo, Complutense University of Madrid, SpainHerman, Universitas HKBP Nommensen Pematangsiantar, IndonesiaImed Ben Labidi, Doha Institute for Graduate Studies, USAJarlene Rodrigues Reis, Cefet/RJ, BrazilJiagui Li, Macao Polytechnic University, MacaoJianbo Hou, Xi'an International Studies University, ChinaKhaled Al-Kassimi, American University in the Emirates, UAEKun Yu, Universiti Putra Malaysia, ChinaLidia Peralta García, University of Granada, SpainLucia Zbihlejová, University of Presov, SlovakiaMasduki Masduki, Universitas Islam Indonesia, IndonesiaMatthias Degen, Westphalian University of Applied Sciences, GermanyMohammad Zamroni, Sunan Kalijaga State Islamic University, IndonesiaMunira Fayzulloeva, Tajik State University of Law, TajikistanNavid Darvishzadeh, Georgia State University, USANingyang Chen, Soochow University, ChinaPatrick Neil M. Santiago, Nueva Ecija University of Science and Technology, PhilippinesPeggy Peattie, University of San Diego, USAPhilemon Bantimaroudis, University of Cyprus, CyprusRafael Angel Salazar Martínez, University of Holguin-Mayari Municipality Center, CubaRafiza Luziani Varão Ribei
《媒体与传播研究》(SMC)感谢以下审稿人对本期稿件的同行评审提供的帮助。许多作者,无论SMC是否发表他们的作品,都感谢审稿人提供的有用反馈。他们的意见和建议对作者提高论文质量有很大的帮助。下面列出的每个审稿人都至少对本期发表了一篇评论。第11卷第6号审稿人阿贝尔·索宁,厄瓜多尔特洛亚大学阿纳Fernàndez阿拉贡斯,西班牙tecnocamps - upf,阿米·琼斯,美国佐治亚大学,安德烈·伊里布尔·罗德里格斯,巴西南格兰德联邦大学,巴西安妮塔Šulentić,爱德华·伯内斯大学学院,克罗地亚安东尼奥García Gómez,西班牙阿尔卡尔德埃纳雷斯大学,阿斯利亚·塞兹金,Çukurova土耳其巴巴约·苏莱大学,尼日利亚卡舍尔贡贝州立联邦大学,阿巴拉·巴赫塔瓦尔,巴基斯坦旁遮普信息技术大学、南非文达大学、加纳文达大学、阿米莉亚·切梅丘、罗马尼亚加拉蒂达努比斯大学、西班牙瓦伦西亚政治大学、罗马尼亚布加勒斯特大学、达里奥·尼基奇Čakar、克罗地亚萨格勒布大学、美国南加州大学、金东圭、西班牙萨拉戈萨大学、埃琳娜·班德斯-戈达拉兹、加纳海岸角大学、埃里克·门萨、菲洛萨·吉塔·苏克莫诺、印尼日惹穆罕默德大学、阿弗拉斯·萨伊吉、印尼伊斯兰大学、印尼雅加达伊斯兰大学、阿方瑞德·方、南华师范大学、中国北京Kahsay Kiflu、阿迪格拉特大学、埃塞俄比亚吉奥吉奥·波莱蒂、费拉拉大学、意大利戈波朗·迪特尔霍瓦、博茨瓦纳大学、博茨瓦纳戈达纳·莱辛格、奥西耶克Josip Juraj Strossmayer大学、克罗地亚奥西耶拉·帕迪拉-卡斯蒂略、马德里康普顿斯大学、西班牙赫曼、本·拉比迪,多哈研究生院,美国,ajarlene Rodrigues Reis, Cefet/RJ,巴西,李家贵,澳门理工大学,澳门,侯建波,西安外国语大学,中国,haled Al-Kassimi,阿联酋美国大学,阿联酋,于昆,马来西亚博特拉大学,中国,印度传媒García,西班牙格拉纳达大学,lucia zbihlejov,普雷索夫大学,斯洛伐克,Masduki Masduki,印度尼西亚伊斯兰大学印度尼西亚amatthias Degen,威斯特伐利亚应用科学大学,德国mohammad Zamroni,苏南·加利亚加州立伊斯兰大学,印度尼西亚amunira Fayzulloeva,塔吉克斯坦国立法律大学,avid Darvishzadeh,乔治亚州立大学,美国,中国苏州大学,陈宁阳,菲律宾,新埃西贾科技大学,patrick Neil M. Santiago,菲律宾,圣地亚哥大学,peggy Peattie,美国,塞浦路斯,大学,hilemon Bantimaroudis,塞浦路斯rafael Angel Salazar Martínez,奥尔金-马亚里市中心大学,古巴Luziani var o Ribeiro Carvalho,巴西利亚大学,BrazilRaúl rojas - andracimas,卡斯蒂利亚-拉曼恰大学(UCLM),西班牙,refat Aljumily,英国纽卡斯尔大学,sarah Min,美国道尔顿州立学院,喀麦隆,杜阿拉大学stefan Bratosin, Paul valacimry大学,FranceTeresa Martín García,萨拉曼卡大学,SpainThaïs de mendonpada Jorge,巴西利亚大学,巴西veneza Mayora Ronsini,巴西圣玛丽亚联邦大学,李肖,中国湖北美术学院,林俊,德克萨斯大学,格兰德谷,USAYufan Sunny Qin,詹姆斯麦迪逊大学,USAYuyun Wahyu Izzati Surya,印度尼西亚Airlangga大学,azeina Abulhul,乔治梅森大学,美国,帕特里夏·约翰逊编辑助理代表,媒体与传播研究编辑委员会redfame Publishing9450 SW Gemini博士#99416比弗顿,OR 97008,美国http://smc.redfame.com
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引用次数: 0
Systematic Literature Review on Driving Factors of COVID-19 Related Fake News Sharing on Social Media 新冠肺炎相关社交媒体假新闻分享驱动因素的系统文献综述
Pub Date : 2023-08-29 DOI: 10.11114/smc.v11i7.6228
Haixiao Kong, M. Mahamed, Z. Abdullah, W. Abas
During the COVID-19 pandemic, the news sharing behavior of social media users has exacerbated the proliferation of fake news, contributed to significant negative impacts on the public and society. This study aimed to explore the driving factors of COVID-19 related fake news sharing on social media and identify interventions to combat its dissemination. A systematic literature review under the guideline of Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was conducted using various databases, resulting in several key findings. Individual motivations such as information sharing, socialization, altruism, and self-promotion were identified as significant drivers of fake news sharing. Cognitive and emotional factors like trust in online information, perceived information overload, and social media exposure were also predictors of fake news sharing. Cultural and religious factors, as well as news content characteristics, were found to be correlated with COVID-19 fake news sharing. Facebook and WhatsApp emerged as the most commonly used platforms for sharing fake news. To address this issue, collaborative efforts are necessary involving individuals, social media platforms, technological institutions, governments, and public agencies. The study provides comprehensive insights into the driving factors behind COVID-19 related fake news sharing on social media and presents potential interventions to mitigate its spread. These findings can increase public awareness of the underlying reasons for fake news sharing and assist governments and public health institutions in devising strategies to handle fake news during future health crises.
在新冠肺炎大流行期间,社交媒体用户的新闻分享行为加剧了假新闻的扩散,对公众和社会产生了重大负面影响。本研究旨在探索新冠肺炎相关假新闻在社交媒体上分享的驱动因素,并确定打击其传播的干预措施。根据系统评价和荟萃分析首选报告项目(PRISMA)指南,使用各种数据库进行了系统文献综述,得出了几个关键发现。信息共享、社会化、利他主义和自我推销等个人动机被认为是假新闻共享的重要驱动因素。认知和情感因素,如对在线信息的信任、感知信息过载和社交媒体曝光,也是假新闻分享的预测因素。文化和宗教因素以及新闻内容特征被发现与新冠肺炎假新闻分享相关。脸书和WhatsApp成为分享假新闻最常用的平台。为了解决这个问题,需要个人、社交媒体平台、技术机构、政府和公共机构的合作。该研究对社交媒体上与新冠肺炎相关的假新闻分享背后的驱动因素提供了全面的见解,并提出了缓解其传播的潜在干预措施。这些发现可以提高公众对假新闻分享的根本原因的认识,并帮助政府和公共卫生机构制定策略,在未来的健康危机中处理假新闻。
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引用次数: 0
Correlation between Social Media Utilization and the Young Generation’s Online Shopping Behavior in Eastern Indonesia 印尼东部年轻一代网络购物行为与社交媒体使用的相关性
Pub Date : 2023-08-28 DOI: 10.11114/smc.v11i7.6223
Muhammad Akbar, A. Sonni, S. Suhasman, S. R. Adawiyah, Yusmanizar Ib Herald
Online shopping is popular among generations Y and Z in Indonesia. This research study evaluated consumer online shopping behavior in Eastern Indonesia, a lower income and lower internet penetration region than western Indonesia. Online study questionnaires were distributed to the region's main cities or provincial capitals to collect profile data on the internet and social media use in the Indonesian society. A total of 613 respondents completed the questionnaires. Correspondence analysis was used to assess the relationship between two categorical variables. Instagram was the most popular social media followed by Facebook, Youtube, Twitter, and TikTok. Most of the respondents used more than one platform. Almost all respondents had shopped online (95.76%) after a product review from mainly consumer reviews and rarely from promotions by influencers. However, online shoppers were still wary of products that did not match their online description.
网上购物在印度尼西亚的Y和Z世代中很受欢迎。这项研究评估了印尼东部的消费者在线购物行为,该地区的收入和互联网普及率都低于印尼西部。在线研究问卷被分发到该地区的主要城市或省会城市,以收集印尼社会互联网和社交媒体使用情况的个人资料。共有613名受访者完成了问卷调查。对应分析用于评估两个分类变量之间的关系。Instagram是最受欢迎的社交媒体,其次是Facebook、Youtube、Twitter和TikTok。大多数受访者使用了不止一个平台。几乎所有受访者(95.76%)都曾在主要来自消费者评论的产品评论后在线购物,很少来自有影响力的人的促销活动。然而,网上购物者仍然对与他们网上描述不符的产品持谨慎态度。
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引用次数: 0
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Studies in media and communication
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