Journal of Philanthropy and Marketing最新文献

Organizational citizenship behavior is argued to be particularly important to civil society organizations (Akhtar, Hakeem, & Naeem, 2017). However, organizational citizenship behavior needs further theoretically driven research in the civil society sector, which is the overarching aim of this study which compared two competing models of organizational citizenship behavior within the New Zealand's civil society sector: Organ (1988) and Williams and Anderson (1991) models. Participants were N = 442 employees from 217 civil society organizations in New Zealand. Confirmatory factor analysis tested these two competing measurement models of organizational citizenship behavior. Results suggested employees of civil society organizations tended to perform citizenship behavior in accordance with Organ (1988) structured five-factor model, independent of their organization. Results are discussed, with a focus on why employees working in New Zealand's civil society sector seem to be more likely to perform Organ (1988) model of organizational citizenship behavior, and practical implications presented.

A novel approach to legacy donations, called the “Master Fund Strategy,” is proposed. Potential long-term financial benefits for both donor and nonprofit organizations (NPOs) when compared to a “Traditional Fund Strategy” are established through mathematical analysis and computer simulations, providing nonprofit marketing and fundraising professionals an alternative way to lock in bequest funding. In particular, formulas are developed for computing relevant financial quantities associated with the two strategies. Conditions are presented under which the Master Fund Strategy is better than the Traditional Fund Strategy, in the sense that there is a point in time when the net present value of the distributions to the NPO under the Master Fund Strategy exceeds that of a Traditional Fund Strategy and continues to do so beyond that point. These analytical results are obtained under the assumption that the investment rates of return and the fund payouts rates are known constants; however, formulas for relaxing these restrictions are also developed and the consequences are examined with Monte Carlo simulations.

Current evidence on philanthropic giving to nonprofit organizations (NPOs) suggests that NPOs are not successfully cultivating relationships with prospective donors in the millennial generation; this has negative implications for the organizations' future financial sustainability. The current investigation employed a framework grounded in relationship management theory to explore how NPOs can better engage with this target audience. A series of focus groups revealed nuanced factors that facilitated relationship-building between millennials and NPOs, rooted in the theoretical constructs of trust and openness. These results can be used to guide NPOs' donor-engagement strategies focused specifically on millennials, thus guiding long-term donor relations efforts.

Whilst there is growing recognition across the non-profit literature, that the giving of resources ought to be informed by rigorous evidence, few studies to date have examined how high and ultra-high-net-worth donors use evidence to inform their philanthropy, the type and quality of the evidence they utilise, and how they measure the performance of the charities they support. The primary objective of this study was to examine whether and how philanthropists employ evidence to inform their decision-making. We employed in-depth qualitative research methods to elicit the perspectives of philanthropists on how they engaged with evidence and, in so doing, filled a gap in the data. We found barriers to utilising evidence included challenges in accessing evidence, difficulties in assessing the quality and appropriateness of evidence and insufficient resources to capture evidence. Facilitators of evidence use included: making evidence more accessible and enhanced access to professional philanthropy advice and advisors. Despite growing awareness of the importance of evidence, few donors employed sound evidence-based models of philanthropy.

Our research addresses the research gap of church charity fundraising in times of decreasing religiosity in the context of post-communist countries while reflecting international trends. However, the research gap can also be understood more broadly as the inadequate understanding of faith-based charities. We know “relatively little about how faith-based NGOs practice policy advocacy and even less about their roles in the education and formation of faith communities in the donor countries” (Nelson, Religious voices in the politics of international development, Palgrave Macmillan, 2021, p. 14). The spiritual background of faith-based charities and the impact of that background on society have been completely unexplored in the Czech context. The paper examines the “Three Kings Collection” (TKC), an annual fundraising event, during which tens of thousands of volunteer carolers dress as the three kings on their way to meet the newborn Jesus, visiting public places in cities and going door-to-door in villages, singing the Three Kings Carol, and asking for donations to the Caritas mission to help people in need. The paper aims to identify the size and scope of the revenues of the TKC and the size, scope, and value of volunteering against a background of decreasing religiosity and declining trust in churches. We also identify the Caritas strategies for overcoming periods of crisis and the challenges facing the TKC that may intensify over time. We articulate the research implications in the field of national and international giving and volunteering.

Medical crowdfunding is growing in popularity in a number of countries, including Canada. In the crowdfunding context people write and share their own stories. This activity also intersects with conventional news media practices when journalists prepare stories about these campaigns. This intersection raises the question of what are print journalists' responsibilities towards covering human interest stories based on medical crowdfunding campaigns? In this qualitative analysis we explore this question through reporting on interviews conducted with 14 Canadian news media professionals. After transcript review, emergent themes were compared and contrasted across investigators to reach confirmation on the scope and scale of emergent themes. These themes were then contrasted against the existing literature and our research goals to aid in interpreting their significance. Thematic analysis of the interviews identified three key domains of responsibility for journalists, which are: to the story, to the campaign and campaigner, and to their profession.

The growing competition among charity organizations provides individuals with a wide selection of ways how to support specific social causes. Donations to charity and purchase of cause-related products are two forms of pro-social behaviors that receive the most attention from researchers and practitioners. Though their aim (to help others) and many characteristics of campaigns are similar, usually these behaviors and factors affecting them are studied separately, using different theoretical backgrounds. This paper aims to investigate these two behaviors together on the basis of identity theory and analyze how moral identity and moral emotions impact them. Based on a survey of 571 respondents, SEM analysis disclosed the positive impact of the moral identity dimension internalization on the intention to purchase cause-related products (a private prosocial act), whereas the impact of the symbolization dimension on the intention to donate (a public prosocial act) was not revealed. The results also show that purchase intentions of a cause-related product are influenced by empathy, while donation intentions are influenced by guilt. The results indicate that although both behaviors can be explained using the same theoretical background (identity theory), the factors triggering them vary. Additionally, this study proposes several implications for non-profit organizations and cause-related marketing campaigns on how to make charity advertisements more appealing and increase consumers' direct and indirect donations.