Journal of Philanthropy and Marketing最新文献

Nonprofit organizations have long competed for limited funds due to the decrease in government funding and increased demand for social services. It is possible to meet this need by engaging millennials in charitable activities because of their power to achieve both growth and sustainability. However, they behave and communicate differently than other cohorts of individuals and thus nonprofits have substantial work to tap into their charitable behaviors. Accordingly, the current paper aims to explore the underpinnings of why millennials engage in charitable activities. To do this, in-depth interviews were conducted with 18 participants who regularly donate their time and/or money. Then, data was analyzed with qualitative content analysis technique. Findings indicate that millennials support a range of charitable causes with the motivations of being socially recognized, being self-satisfied, mitigating guilt, and having congruence with the organization. Results contribute to the growing body of knowledge on both individual charitable motivation and especially, charitable motivations of the relevant cohort of individuals. Additionally, the current study provides insightful knowledge that can help managers and marketers on how to engage with millennials in both nonprofits and other sectors.

The Pablove Foundation has been raising resources since 2008 to fight childhood cancer by investing in underfunded, cutting-edge pediatric cancer research, and a participatory arts program that improves the lives of children being treated for cancer. Given numerous challenges in determining investment impact, the Foundation created key metrics such as the quality of grant recipients' contributions to the research literature, and the amount of subsequent cancer-related research funding generated. Evaluating the effect of the Foundation's participatory art program has been difficult given the pandemic-driven shift from in-person sessions to virtual classes. Nonetheless, standard client survey feedback suggests that the virtual classes are not only functioning quite well, but also that accessibility is enhanced. It is clear that imaginative thinking is as important in assessment as it is in implementing medical research funding and arts programming. Practical implications of these findings for evaluation/assessment efforts by other foundations, nonprofit organizations, and development staff are examined.

Individual and collective well-being is a global priority. Arts philanthropy can play a significant role in enhancing well-being, both due to the direct impact of the arts on well-being and the contribution of philanthropy to the well-being of both donors and recipients. Despite this widely held belief, the current state of arts philanthropy highlights the need for advancements in its practices for the benefit of both givers and receivers. Through a review of previous studies, we propose a conceptual model to support the success of arts philanthropy by addressing four key elements: who, what, how, and why. Arts philanthropic practices should: (1) Identify the involved stakeholders and their interests within the context of multi-sided markets; (2) Design and execute engaging cultural experiences as part of their offerings; (3) Incorporate the four ethical principles—namely, “Do no harm,” “Do as much good as possible,” “Respect people's autonomy,” and “Treat people with fairness”—into their decision-making processes; (4) Utilize valid and reliable measures of well-being.

A current challenge for non-profit organizations (NPOs) is attracting and retaining a new generation of younger philanthropic donors. As such, this exploratory focus group study examined how donor-perceived barriers and motivators may inform NPOs' understanding of strategically approaching and motivating Generation Z (Gen Z; born 1996–2012) donations. More specifically, the findings revealed that the participants (1) experienced pseudoinefficacy as they felt their small donations would not make a difference. In addition, they felt (2) a general lack of trust toward NPOs regarding financial stewardship. Finally, (3) they wanted organizations to develop data-driven narratives to share how funds were used to help the community. As such, the analysis and recommendations are rooted in Narrative Theory. Narrative strategies present a potential avenue for generating persuasion and fostering positive relationships between NPOs and emerging Gen Z donors.

Designing engaging visitor experiences has become a paramount concern for museums; however, a comprehensive understanding of the impact of museum experiences on visitors' reactions remains incomplete. Our paper aims to assist museums in implementing more effective strategies. By examining three distinct characteristics of museum experiences—subjectivity, multidimensionality, and co-creation—we formulate four hypotheses to assess the influence of visitor journeys on their reactions. We concentrate on the journey at the Capitoline Museums, employing qualitative and quantitative methods (in-depth interviews, subjective personal introspection, non-participant observation, and questionnaires) involving 110 participants. Our findings indicate that (a) Visitor attitudinal and behavioral reactions exhibit consistency for the overall experience but not when analyzed for specific areas; (b) Visitor satisfaction is correlated with the number of companions but not with the number of visited areas in the museum experience; (c) Visitor's apparent dominance over visitor satisfaction is not linked to visitor satisfaction. We develop a managerial decision-making framework that empowers museums to create captivating experiences for their visitors.

The gender-ethics theory posits that female leaders' higher ethical standards contribute to an improved culture of transparency within an organization. This study examines if the positive implication of women's leadership for organizational transparency replicates in the context of an external accreditation of transparency, using the case of GuideStar's Seal of Transparency (SOT). Unlike what gender-ethic theory suggests, the results reveal that nonprofits led by female CEOs are not only less likely to have an SOT, but the gap based on CEO gender also increases for higher-level seals. This study explains the contradiction using concepts of the gender leadership gap and gender differences in the pursuit of external accreditations.

About 10% of the US population faces food insecurity, defined as “limited or uncertain access to adequate food.” On college and university campuses, food insecurity among students is often reported as three times higher than the population at large. Food insecurity on campus has been shown to reduce academic performance, and by extension, student retention. In response to this issue, many colleges and universities have implemented campus food pantries. This practice paper is a potential blueprint for higher education institutions to implement a campus food pantry, and to market the food pantry to students who experience food insecurity without stigmatizing them. The paper synthesizes lessons from implementation and insights from existing literature to promote the inclusion of food pantries as a tool for boosting student success and student retention.

This piece of work aims to connect the governance and leadership levels of foundations with the demand to respond to the societal poly-crisis. Challenges such as climate change, migration, demographic development and economic debts cannot be solved on the level of a single country and, thus, call for joint action. Given the inherent independence of foundations, an analysis of how foundations can strengthen their contribution to solve the global poly-crisis has to begin with the single organisation, its purpose and its leaders. However, how feasible is it to evolve, transform even, governance and leadership in philanthropic organisations, which are often considered rather rigid and inflexible organisations? Based on arguments on governance and leadership of foundations from both the academic and the public debate, we formulate four propositions on how foundation leaders can adapt their foundation to the current societal situation. The propositions include aspects such as transparency, empowerment, sensemaking and leadership support.

American arts organizations are locked in a continuous fight for their survival as a result of their demanding operational contexts. Virtually every arts organization engages in some form of formal or informal advocacy in order to raise public awareness and secure financial support or political goodwill. While there are almost as many different advocacy strategies as there are arts organizations, studies that trace changes in strategic employment over time are rare, as advocates are typically focused on present issues and the immediate future. This research seeks to address this knowledge gap. Through a systematic review of over 260 scholarly sources, editorials, blogs, think pieces, and miscellaneous other pro-arts arguments, this article identifies five main arguments for supporting the arts that have been commonly used by arts advocates since the inception of the National Endowment for the Arts. This article presents a theoretical typology that is useful for understanding these arguments and the thematic connections between them. It concludes with a discussion of general trends towards strategic isomorphism and research sophistication among these strategies, then offers avenues for future research that may assist arts advocates with evaluating strategies' success so as to improve their future effectiveness.