During the "14th Five-Year Plan" period, the Internet has gradually become an important driving force for China's green environmental governance and green industrial production and is increasingly developing into a new advantage for China's green and low-carbon development. This paper empirically examines the role of Internet development in influencing green total factor productivity and the spatial spillover effect using the spatial Durbin model and the mediation effect model. The results show that Internet development significantly enhances green total factor productivity in local and neighbouring regions (direct effect coefficient is 0.0259, p < 0.05; indirect effect coefficient is 0.5649, p < 0.01), and the conclusion passes a series of robustness tests. Heterogeneity analyses show that the impact of Internet development on green total factor productivity exhibits heterogeneous characteristics across cities with different geographic locations, administrative levels, environmental regulation intensities, and resource endowments. Mechanism tests show that the Internet can enhance green total factor productivity by promoting technological innovation. Interestingly, although the development of the Internet significantly promotes the rationalization of industrial structure, the effect of industrial structure adjustment on green total factor productivity is not significant. The above findings further support the rationality and scientific validity of China's "Internet plus" development strategy and, in particular, provide feasible ideas and empirical evidence for the use of the Internet to enhance green total factor productivity.
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