首页 > 最新文献

The Journal of Innovations最新文献

英文 中文
Journalistic Usage of Social Media and its Professional Implications 社交媒体的新闻使用及其职业含义
Pub Date : 2018-06-14 DOI: 10.18701/imsmanthan.v12i01.6
Pitabas Pradhan, N. Kumari
The bourgeoning growth of social media has hugely expanded the scope of journalism, for,content generation and sharing havebeen extended beyond the mainstream media newsrooms.Blogs, YouTube, Twitter, Facebook and the like have become central to the dissemination of news, and have created huge forums for exchange of views. For the User Generated Content (UGC), socialmedia sites have emerged as important news platforms for the public, and as news source for journalists. Social media platformshave created numerous tools for scanning the Web resources, which journalists find useful fordifferent journalistic functions. Besides finding story leads and sharing own work with audiences, journalists use social media tools to filter out useful information from the vast resource of the Web. This paper explores the journalistic use of social media in India and its professional implications.
社交媒体的迅速发展极大地扩展了新闻业的范围,因为内容的生成和分享已经超出了主流媒体的新闻编辑室。博客、YouTube、Twitter、Facebook等已经成为新闻传播的中心,并创造了巨大的论坛来交换意见。对于用户生成内容(UGC)来说,社交媒体网站已经成为公众的重要新闻平台,也是记者的新闻来源。社交媒体平台创造了许多扫描网络资源的工具,记者们发现这些工具对不同的新闻职能很有用。除了寻找新闻线索和与观众分享自己的工作外,记者还使用社交媒体工具从庞大的网络资源中过滤出有用的信息。本文探讨了社交媒体在印度的新闻使用及其专业意义。
{"title":"Journalistic Usage of Social Media and its Professional Implications","authors":"Pitabas Pradhan, N. Kumari","doi":"10.18701/imsmanthan.v12i01.6","DOIUrl":"https://doi.org/10.18701/imsmanthan.v12i01.6","url":null,"abstract":"The bourgeoning growth of social media has hugely expanded the scope of journalism, for,content generation and sharing havebeen extended beyond the mainstream media newsrooms.Blogs, YouTube, Twitter, Facebook and the like have become central to the dissemination of news, and have created huge forums for exchange of views. For the User Generated Content (UGC), socialmedia sites have emerged as important news platforms for the public, and as news source for journalists. Social media platformshave created numerous tools for scanning the Web resources, which journalists find useful fordifferent journalistic functions. Besides finding story leads and sharing own work with audiences, journalists use social media tools to filter out useful information from the vast resource of the Web. This paper explores the journalistic use of social media in India and its professional implications.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129931115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Governance Framework Influencing the Capital Structure Decisions: An Empirical Study of Listed Indian Companies 治理框架对资本结构决策的影响:印度上市公司的实证研究
Pub Date : 2018-06-14 DOI: 10.18701/IMSMANTHAN.V12I01.4
Sunaina Kanojia
The present study is an attempt to provide empirical evidences for how India’s Governance framework influences the capital structure of Indian listed companies. A sample of 255 nonfinancing Indian listed companies has been empirically investigated using panel data technique for a period from 2008 to 2016. Governance indicators i.e. rule of law, regulatory effectiveness and control on corruption have been studied to analyze their influence on capital structure decisions. Rule of law is found to be positively and statistically significantly influencing capital structure decisions of Indian companies whereas for regulatory effectiveness , results suggest long term debt to be positively and significantly associated, however this relationship is insignificant when capital structure is measured in terms of total debt to total assets though positive. A very significant but negative impact of corruption on leverage has been found.
本研究试图为印度治理框架如何影响印度上市公司的资本结构提供实证证据。本文利用面板数据技术对2008年至2016年期间255家非融资性印度上市公司进行了实证调查。研究了治理指标,即法治、监管有效性和对腐败的控制,以分析它们对资本结构决策的影响。研究发现,法治对印度公司的资本结构决策具有积极且统计上显著的影响,而对于监管有效性,结果表明长期债务具有积极且显著的相关性,然而,当资本结构以总债务与总资产的比率衡量时,这种关系虽然是积极的,但却不显著。腐败对杠杆的影响非常显著,但存在负面影响。
{"title":"Governance Framework Influencing the Capital Structure Decisions: An Empirical Study of Listed Indian Companies","authors":"Sunaina Kanojia","doi":"10.18701/IMSMANTHAN.V12I01.4","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.4","url":null,"abstract":"The present study is an attempt to provide empirical evidences for how India’s Governance framework influences the capital structure of Indian listed companies. A sample of 255 nonfinancing Indian listed companies has been empirically investigated using panel data technique for a period from 2008 to 2016. Governance indicators i.e. rule of law, regulatory effectiveness and control on corruption have been studied to analyze their influence on capital structure decisions. Rule of law is found to be positively and statistically significantly influencing capital structure decisions of Indian companies whereas for regulatory effectiveness , results suggest long term debt to be positively and significantly associated, however this relationship is insignificant when capital structure is measured in terms of total debt to total assets though positive. A very significant but negative impact of corruption on leverage has been found.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127777125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Influencing CSR Spending in Indian Corporate Sector: An Empirical Study 影响印度企业社会责任支出的因素:实证研究
Pub Date : 2018-06-14 DOI: 10.18701/IMSMANTHAN.V12I01.2
N. Dey
Business and society are mutually dependent as the society creates business and the business caters to the needs of the society. Being a part of the society, it is the moral and legal responsibility of the business houses to serve the society in various ways. The present paper tries to analyse the influence of selected factors on the Corporate Social Responsibility spending by Indian corporate sector before and after the introduction of CSR Rules 2014 under the Companies Act,2013.. The Annual Reports of 57 companies of different industry groups out of BSE Top 200 companies were collected and the data pertaining to different variables under study were compiled. The data was analysed using Multiple regression to examine the influence of the variables like profit, capital, net worth and turnover on CSR spending before the implementation of Companies Act, 2013 and after the implementation of the Act separately. The final result is presented in the form of a table indicating the significant or insignificant influence on the CSR spending. It also appeared that there were significant improvements in average CSR spending and the consistency of spending (standard deviation calculated) after the implementation of the CSR rules.
商业和社会是相互依存的,因为社会创造了商业,商业迎合了社会的需求。作为社会的一部分,企业以各种方式为社会服务是其道德和法律责任。本文试图分析在2013年公司法下引入2014年企业社会责任规则之前和之后,选定因素对印度企业部门企业社会责任支出的影响。收集了BSE 200强公司中不同行业集团的57家公司的年度报告,并编制了与不同变量有关的数据。使用多元回归对数据进行分析,以检查利润,资本,净资产和营业额等变量对企业社会责任支出的影响,2013年公司法实施前和法案实施后分别。最终结果以表格的形式呈现,表明对企业社会责任支出的显著或不显著影响。企业社会责任规则实施后,企业社会责任平均支出和支出一致性(计算标准差)也有显著改善。
{"title":"Factors Influencing CSR Spending in Indian Corporate Sector: An Empirical Study","authors":"N. Dey","doi":"10.18701/IMSMANTHAN.V12I01.2","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.2","url":null,"abstract":"Business and society are mutually dependent as the society creates business and the business caters to the needs of the society. Being a part of the society, it is the moral and legal responsibility of the business houses to serve the society in various ways. The present paper tries to analyse the influence of selected factors on the Corporate Social Responsibility spending by Indian corporate sector before and after the introduction of CSR Rules 2014 under the Companies Act,2013.. The Annual Reports of 57 companies of different industry groups out of BSE Top 200 companies were collected and the data pertaining to different variables under study were compiled. The data was analysed using Multiple regression to examine the influence of the variables like profit, capital, net worth and turnover on CSR spending before the implementation of Companies Act, 2013 and after the implementation of the Act separately. The final result is presented in the form of a table indicating the significant or insignificant influence on the CSR spending. It also appeared that there were significant improvements in average CSR spending and the consistency of spending (standard deviation calculated) after the implementation of the CSR rules.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130972885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Empirical Study on the Use and User’s Perception of Narrative Disclosures in Corporate Annual Report 公司年报中叙述性披露的使用及使用者感知的实证研究
Pub Date : 2018-06-14 DOI: 10.18701/IMSMANTHAN.V12I01.3
L. Mishra, P. K. Haldar
Narrative disclosure in corporate annual report consists of information both mandatory and voluntary in nature and includes financial and non-financial information. They includes general narratives, management discussion and analysis, information related to product, production and marketing, financial statement narratives, corporate governance, corporate social responsibility, human resources and environmental aspects, but the question is who are the users of such information? What are their uses and how they views narrative reporting in corporate annual report? The present study made an attempt to understand the use and user’s perception of corporate narrative reporting. The result reveals that corporate annual report is the most preferred sources for fetching corporate information and they believe that corporate narrative outlets are used by the executives to boost the image of the company.
公司年报的叙述性披露包括强制性信息和自愿性信息,包括财务信息和非财务信息。它们包括一般叙述、管理讨论和分析、与产品、生产和营销有关的信息、财务报表叙述、公司治理、企业社会责任、人力资源和环境方面,但问题是谁是这些信息的用户?他们的用途是什么?他们如何看待公司年报中的叙述性报告?本研究试图了解公司叙事报告的使用和使用者的感知。结果表明,企业年报是获取企业信息的首选来源,他们认为企业叙事渠道被高管用来提升公司形象。
{"title":"An Empirical Study on the Use and User’s Perception of Narrative Disclosures in Corporate Annual Report","authors":"L. Mishra, P. K. Haldar","doi":"10.18701/IMSMANTHAN.V12I01.3","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.3","url":null,"abstract":"Narrative disclosure in corporate annual report consists of information both mandatory and voluntary in nature and includes financial and non-financial information. They includes general narratives, management discussion and analysis, information related to product, production and marketing, financial statement narratives, corporate governance, corporate social responsibility, human resources and environmental aspects, but the question is who are the users of such information? What are their uses and how they views narrative reporting in corporate annual report? The present study made an attempt to understand the use and user’s perception of corporate narrative reporting. The result reveals that corporate annual report is the most preferred sources for fetching corporate information and they believe that corporate narrative outlets are used by the executives to boost the image of the company.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"205 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123051244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Media and Elections: An Overview and Its Importance 媒体与选举:综述及其重要性
Pub Date : 2017-07-01 DOI: 10.18701/imsmanthan.v12i01.10343
Anamika Srivastava
The election has always been the prominent feature of a nation. It’s a remarkable process tochoose a leader or a party to whom or which public want to see at the position of power. It’sa medium of indirect communication and the voice of democratic nation. It’s a mediumthrough which mass speaks out. Election provides ways to the citizens to choose theirrepresentatives which based on the policies of state to adapt and follow in governance. Onthe other hand, Media is the most effective and influential tool for disseminating information.It provides its availability in every convenient manner. The media plays an indispensable rolein the proper functioning of a democracy. During elections, Media have the various roles inscrutinizing the electoral process itself, electoral management, in order to evaluate the fairnessof the process, its efficiency, and its probity. Media enables the full public participation. Thepaper looks into the very implementation part of Media during election. It deeply looks intothe role of Media in keeping abreast to the citizens and raising awareness. The paper alsolooks the discussion of the media’s functions within electoral contexts, watchdog role andeducating voters on how to exercise their democratic rights.
选举一直是一个国家的显著特征。这是一个非凡的过程,以选择一个领导人或一个政党,谁或谁的公众希望看到权力的位置。它是间接沟通的媒介,是民主国家的声音。它是大众发声的媒介。选举为公民选择自己的代表提供了一种途径,这种途径是在国家政策的基础上进行的,并在治理中加以适应和遵循。另一方面,媒体是传播信息最有效和最有影响力的工具。它以各种方便的方式提供它的可用性。媒体在民主的正常运作中起着不可或缺的作用。在选举过程中,媒体发挥着各种作用,监督选举过程本身、选举管理,以评价选举过程的公正性、效率和公正性。媒体使公众充分参与。本文主要研究了选举媒体的具体实施部分。它深入探讨了媒体在与公民保持同步和提高意识方面的作用。本文还讨论了媒体在选举背景下的功能,监督角色和教育选民如何行使其民主权利。
{"title":"Media and Elections: An Overview and Its Importance","authors":"Anamika Srivastava","doi":"10.18701/imsmanthan.v12i01.10343","DOIUrl":"https://doi.org/10.18701/imsmanthan.v12i01.10343","url":null,"abstract":"The election has always been the prominent feature of a nation. It’s a remarkable process to\u0000choose a leader or a party to whom or which public want to see at the position of power. It’s\u0000a medium of indirect communication and the voice of democratic nation. It’s a medium\u0000through which mass speaks out. Election provides ways to the citizens to choose their\u0000representatives which based on the policies of state to adapt and follow in governance. On\u0000the other hand, Media is the most effective and influential tool for disseminating information.\u0000It provides its availability in every convenient manner. The media plays an indispensable role\u0000in the proper functioning of a democracy. During elections, Media have the various roles in\u0000scrutinizing the electoral process itself, electoral management, in order to evaluate the fairness\u0000of the process, its efficiency, and its probity. Media enables the full public participation. The\u0000paper looks into the very implementation part of Media during election. It deeply looks into\u0000the role of Media in keeping abreast to the citizens and raising awareness. The paper also\u0000looks the discussion of the media’s functions within electoral contexts, watchdog role and\u0000educating voters on how to exercise their democratic rights.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133067808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Voice Biometric : A New Trend to Enhance Security 语音生物识别:增强安全性的新趋势
Pub Date : 2017-07-01 DOI: 10.18701/IMSMANTHAN.V12I01.10339
Nupur Gupta
Security has always been a primary concern whether be it home or office. With the advent of information technology security over the information acquired takes a prime concern. Security breaches are prevailing from technical to business field. Information technology has inundatedthe business sector and education world and every possible area one can think of. Consider the case of CERT-I n where, Hours ahead of its planned protest against certain incidents of internet censorship in India , hacker collective Anonymous attacked and brought down the website run by Computer Emergency Response Team India (CERT-I n). Amongst the most disastrous information leakage breach was the hacking of data for 1.5 million Master and VISAcard users. VISA and MASTER card alerts banks about the security breach at Global Payments. The alert clearly stated that full Track 1 and Track 2 information was taken and could have been abused for counterfeit new cards. This information had been compromised from a period of January 21,2012 to February 25,2012. Yet it was not the company who disclosed the security breach, the security blogger Brian Krebs in security reported the event on30,March,2012, This pattern is common for all security breaches as the conclusion who are impacted are the last ones to know about it. These threats to business need a stronger mechanism of security to counter them. Biometrics has offered new venues to resolve these issues. Biometrics refers to the physiological or behavioural characteristics of a person to authenticate his/her identity. This Biometrics is the most prominent and promising techniqueused for authenticating a person’s identity. Voice Biometrics, Finger printing, facial Recognition area few biometrics that are used for security purposes. This paper majorly cover Voice Biometrics. voice biometrics uses the pitch, tone, and rhythm of speech. Background noise, illness, age, and differences in telephones and microphones can cause problems with voice identification and authorization.[Paper: exploration - voice - biometrics_1436] This is mostlyused by Banks and Call Centres to authenticate there users. A telephone or microphone is required to proved your identity. Voice Biometrics is mostly adopted by the customers as they find it as a normal telephonic conversation. Remotely any customer from any location can login or use his/her ID. Each person has a unique voice and that can be easily stored in form of bits. So, this provide a better option for the developer or programmers to authenticatetheir software, databases etc using Voice Biometrics. Number of methods are used to apply these Biometrics. As a first step the new user has to record his/her speech by calling a telephone collection script. Once there is an existent recording the user is allowed to invoke an enrolment form and specify personal data, such as passwords and answers to questions on various topics, as suggested by the server. The answers can be selections from predeterm
无论是在家里还是在办公室,安全一直是首要考虑的问题。随着信息技术的发展,信息安全成为人们最关心的问题。从技术领域到业务领域,安全漏洞都很普遍。信息技术已经淹没了商业部门和教育世界以及人们能想到的每一个可能的领域。以CERT-I - n为例,在其计划抗议印度某些互联网审查事件的数小时前,黑客团体Anonymous攻击并摧毁了由印度计算机应急响应小组(Computer Emergency Response Team India, CERT-I - n)运营的网站,其中最严重的信息泄露事件是150万Master和VISAcard用户的数据遭到黑客攻击。VISA和MASTER卡提醒银行注意全球支付的安全漏洞。警报清楚地表明,1号轨道和2号轨道的全部信息已被获取,并可能被滥用于伪造新卡。这些信息在2012年1月21日至2012年2月25日期间被泄露。然而,并不是该公司披露了安全漏洞,安全博主Brian Krebs在2012年3月30日报道了这一事件,这种模式在所有安全漏洞中都很常见,因为结论是受影响的人是最后知道它的人。这些对企业的威胁需要一个更强大的安全机制来应对。生物识别技术为解决这些问题提供了新的途径。生物特征识别指的是通过一个人的生理或行为特征来验证他/她的身份。这种生物识别技术是用于验证个人身份的最突出和最有前途的技术。语音生物识别、指纹识别、面部识别等几种生物识别技术被用于安全目的。本文主要介绍了语音生物识别技术。语音生物识别技术利用语音的音高、语调和节奏。背景噪音、疾病、年龄以及电话和麦克风的差异都会导致声音识别和授权问题。[论文:探索-声音-生物识别]这主要被银行和呼叫中心用来验证他们的用户。需要电话或麦克风来证明你的身份。语音生物识别技术大多被客户采用,因为他们发现这是一个正常的电话交谈。远程任何客户从任何位置都可以登录或使用他/她的ID。每个人都有独特的声音,可以很容易地以比特的形式存储。因此,这为开发人员或程序员使用语音生物识别技术验证他们的软件,数据库等提供了更好的选择。许多方法被用来应用这些生物识别技术。作为第一步,新用户必须通过调用电话收集脚本来记录他/她的讲话。一旦存在记录,就允许用户调用注册表单并按照服务器的建议指定个人数据,例如密码和各种主题问题的答案。答案可以从预先确定的值列表中选择,例如选定的城市或颜色,或者用户自己的新关键字。还可以在现有主题中添加新问题,或者根据上下文或以前事务或其他事件的历史动态生成这些问题。
{"title":"Voice Biometric : A New Trend to Enhance Security","authors":"Nupur Gupta","doi":"10.18701/IMSMANTHAN.V12I01.10339","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10339","url":null,"abstract":"Security has always been a primary concern whether be it home or office. With the advent of information technology security over the information acquired takes a prime concern. Security breaches are prevailing from technical to business field. Information technology has inundated\u0000the business sector and education world and every possible area one can think of. Consider the case of CERT-I n where, Hours ahead of its planned protest against certain incidents of internet censorship in India , hacker collective Anonymous attacked and brought down the website run by Computer Emergency Response Team India (CERT-I n). Amongst the most disastrous information leakage breach was the hacking of data for 1.5 million Master and VISA\u0000card users. VISA and MASTER card alerts banks about the security breach at Global Payments. The alert clearly stated that full Track 1 and Track 2 information was taken and could have been abused for counterfeit new cards. This information had been compromised from a period of January 21,2012 to February 25,2012. Yet it was not the company who disclosed the security breach, the security blogger Brian Krebs in security reported the event on\u000030,March,2012, This pattern is common for all security breaches as the conclusion who are impacted are the last ones to know about it. These threats to business need a stronger mechanism of security to counter them. Biometrics has offered new venues to resolve these issues. Biometrics refers to the physiological or behavioural characteristics of a person to authenticate his/her identity. This Biometrics is the most prominent and promising technique\u0000used for authenticating a person’s identity. Voice Biometrics, Finger printing, facial Recognition area few biometrics that are used for security purposes. This paper majorly cover Voice Biometrics. voice biometrics uses the pitch, tone, and rhythm of speech. Background noise, illness, age, and differences in telephones and microphones can cause problems with voice identification and authorization.[Paper: exploration - voice - biometrics_1436] This is mostly\u0000used by Banks and Call Centres to authenticate there users. A telephone or microphone is required to proved your identity. Voice Biometrics is mostly adopted by the customers as they find it as a normal telephonic conversation. Remotely any customer from any location can login or use his/her ID. Each person has a unique voice and that can be easily stored in form of bits. So, this provide a better option for the developer or programmers to authenticate\u0000their software, databases etc using Voice Biometrics. Number of methods are used to apply these Biometrics. As a first step the new user has to record his/her speech by calling a telephone collection script. Once there is an existent recording the user is allowed to invoke an enrolment form and specify personal data, such as passwords and answers to questions on various topics, as suggested by the server. The answers can be selections from predeterm","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114318008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TV Advertising for Non Durable Goods (Personal Care) in Rural - A Paradigmn Shift in Factors of Influence 农村非耐用品(个人护理)电视广告——影响因素的范式转变
Pub Date : 2017-07-01 DOI: 10.18701/IMSMANTHAN.V12I01.10334
Anisa Khanam, A. Verma
TV Advertising has made marketing race to put the brand on the top of the mind, creatingbrand equity, maintaining the brand loyalty has extended its net to influence the ruralconsumers. Marketers use different media vehicles to communicate with this target audience.India is an agro-based economy and the growth of most of the other sectors of economy isdriven by rural demand. Consequently, television commercials appear to have a large impactupon the brand preference and purchase behavior of Rural Consumers. Of all marketingweapons TV advertising has the leading impact as its exposure is more, and is the mostattractive media for rural consumers. The purpose of this research paper is to study paradigmshift in different factors of TV advertising for non durable goods (FMCG) which influencesrural consumer buying behavior. Rural marketing has become the latest mantra of mostcorporate even MNCs are eyeing rural markets to capture the large Indian market. Increase inpurchasing power fuelled lot of interest, several companies are exploring attractive TVadvertising like HUL, ITC, P and G etc.
电视广告使营销竞赛把品牌放在了首位,创造了品牌资产,维护了品牌忠诚度,扩大了影响农村消费者的网络。营销人员使用不同的媒体工具与目标受众进行沟通。印度是一个以农业为基础的经济体,大多数其他经济部门的增长都是由农村需求驱动的。因此,电视广告似乎对农村消费者的品牌偏好和购买行为有很大的影响。在所有的营销武器中,电视广告具有领先的影响力,因为它的曝光率更高,是对农村消费者最具吸引力的媒体。本研究的目的是研究非耐用品电视广告影响农村消费者购买行为的不同因素的范式转换。农村营销已成为大多数企业的最新口头禅,甚至跨国公司也在关注农村市场,以占领庞大的印度市场。购买力的提高激发了人们的兴趣,一些公司正在探索有吸引力的电视广告,如HUL, ITC, P和G等。
{"title":"TV Advertising for Non Durable Goods (Personal Care) in Rural - A Paradigmn Shift in Factors of Influence","authors":"Anisa Khanam, A. Verma","doi":"10.18701/IMSMANTHAN.V12I01.10334","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10334","url":null,"abstract":"TV Advertising has made marketing race to put the brand on the top of the mind, creating\u0000brand equity, maintaining the brand loyalty has extended its net to influence the rural\u0000consumers. Marketers use different media vehicles to communicate with this target audience.\u0000India is an agro-based economy and the growth of most of the other sectors of economy is\u0000driven by rural demand. Consequently, television commercials appear to have a large impact\u0000upon the brand preference and purchase behavior of Rural Consumers. Of all marketing\u0000weapons TV advertising has the leading impact as its exposure is more, and is the most\u0000attractive media for rural consumers. The purpose of this research paper is to study paradigm\u0000shift in different factors of TV advertising for non durable goods (FMCG) which influences\u0000rural consumer buying behavior. Rural marketing has become the latest mantra of most\u0000corporate even MNCs are eyeing rural markets to capture the large Indian market. Increase in\u0000purchasing power fuelled lot of interest, several companies are exploring attractive TV\u0000advertising like HUL, ITC, P and G etc.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114141506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Knowledge Based Agriculture (E-Agriculture) on Indian Farmers 知识农业(电子农业)对印度农民的影响
Pub Date : 2017-07-01 DOI: 10.18701/IMSMANTHAN.V12I01.10330
D. Jha, A. Jha
Application of Technological have been a great support for making decisions in various fieldsespecially in agriculture. The development of agriculture has been on under development forthe past few years due to lack of Agriculture knowledge and environmental changes. Themain aim of this paper is to reach farmers for their awareness, usage and perception in e-Agriculture. The study used statistical survey design technique to collect data from farmersfor their awareness in e-Commerce. The results obtained indicated the level of awareness isless such that there is a need for e-agriculture for their support. e-Agriculture is a platform forsupporting marketing of agricultural products
技术的应用已经成为各个领域特别是农业领域决策的重要支撑。由于农业知识的缺乏和环境的变化,过去几年农业的发展一直处于落后状态。本文的主要目的是达到农民对电子农业的认识,使用和感知。本研究采用统计调查设计技术,对农民的电子商务意识进行数据收集。结果表明,他们的认识水平不高,因此需要电子农业来支持他们。电子农业是一个支持农产品营销的平台
{"title":"Impact of Knowledge Based Agriculture (E-Agriculture) on Indian Farmers","authors":"D. Jha, A. Jha","doi":"10.18701/IMSMANTHAN.V12I01.10330","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10330","url":null,"abstract":"Application of Technological have been a great support for making decisions in various fields\u0000especially in agriculture. The development of agriculture has been on under development for\u0000the past few years due to lack of Agriculture knowledge and environmental changes. The\u0000main aim of this paper is to reach farmers for their awareness, usage and perception in e-\u0000Agriculture. The study used statistical survey design technique to collect data from farmers\u0000for their awareness in e-Commerce. The results obtained indicated the level of awareness is\u0000less such that there is a need for e-agriculture for their support. e-Agriculture is a platform for\u0000supporting marketing of agricultural products","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121684137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Game Changing Role of Animation and VFX in Indian Cinema 动画和视觉特效在印度电影中的改变角色
Pub Date : 2017-07-01 DOI: 10.18701/IMSMANTHAN.V12I01.10345
Dharmendra Kumar, Aman Vats
{"title":"Game Changing Role of Animation and VFX in Indian Cinema","authors":"Dharmendra Kumar, Aman Vats","doi":"10.18701/IMSMANTHAN.V12I01.10345","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10345","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133405690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Influencing Growth of Rural Entrepreneurship in Tripura: A Socio – Economic Perspective 特里普拉邦农村创业成长的影响因素:社会经济视角
Pub Date : 2017-07-01 DOI: 10.18701/IMSMANTHAN.V12I01.10335
R. Chatterjee, Debarshi Mukherjee, G. Chakraborty, A. Deb
Entrepreneurship for Indian society is not a new concept; the belief of entrepreneurship is apart of its tradition. India has been a rich entrepreneurial society, its animal spirit remainedsuppressed for long time due to the preponderance of the public sector, but now it hasbecome the dominant and emerging sector primarily due to development of skills and newinnovations. Traditionally entrepreneurship has been associated with particular community.However, with changing times and rapid rise of knowledge, a new group of entrepreneurs areemerging who are generating employment opportunities and wealth generation. It isnoteworthy that the spread of entrepreneurship is not only limited to the urban areas buthave also become a rural phenomenon in India. The rural entrepreneurs are the key drivers foremployment generation and wealth creation in villages as well. Rural entrepreneurship hasbecome the backbone for the development in these areas along with the programmes forpoverty alleviation and employment generation. The estimated current population of India is1.29 billion where 65 percent of this population is under the age of 35 years. In India,multiple initiatives have been undertaken by the union government since 1952 to promote arural entrepreneurship but no significant changes have been made in the socio-economic lifeof rural entrepreneur; which indicates other factors are responsible for the growth of ruralentrepreneurship. This research study is an endeavor in search of those factors which hasinfluence on the entrepreneurship growth of rural Indian villages. This study has beenconducted in rural villages of the state Tripura situated in North-eastern part of India.
创业对印度社会来说并不是一个新概念;创业的信念是其传统的一部分。印度一直是一个富有企业家精神的社会,由于公共部门的优势,其动物精神长期受到压制,但现在由于技能和创新的发展,它已成为主导和新兴部门。传统上,企业家精神与特定的社区联系在一起。然而,随着时代的变化和知识的快速增长,一个新的企业家群体正在崛起,他们创造了就业机会和财富。值得注意的是,创业的传播不仅局限于城市地区,而且在印度也成为一种农村现象。农村企业家也是农村创造就业和财富的关键驱动力。农村创业与扶贫和创造就业方案一起成为这些地区发展的支柱。印度目前的人口估计为12.9亿,其中65%的人口年龄在35岁以下。在印度,自1952年以来,联邦政府采取了多项举措来促进农村企业家精神,但农村企业家的社会经济生活没有发生重大变化;这说明农村创业的增长还有其他因素。本研究旨在探索影响印度农村创业成长的因素。这项研究是在印度东北部特里普拉邦的农村进行的。
{"title":"Factors Influencing Growth of Rural Entrepreneurship in Tripura: A Socio – Economic Perspective","authors":"R. Chatterjee, Debarshi Mukherjee, G. Chakraborty, A. Deb","doi":"10.18701/IMSMANTHAN.V12I01.10335","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10335","url":null,"abstract":"Entrepreneurship for Indian society is not a new concept; the belief of entrepreneurship is a\u0000part of its tradition. India has been a rich entrepreneurial society, its animal spirit remained\u0000suppressed for long time due to the preponderance of the public sector, but now it has\u0000become the dominant and emerging sector primarily due to development of skills and new\u0000innovations. Traditionally entrepreneurship has been associated with particular community.\u0000However, with changing times and rapid rise of knowledge, a new group of entrepreneurs are\u0000emerging who are generating employment opportunities and wealth generation. It is\u0000noteworthy that the spread of entrepreneurship is not only limited to the urban areas but\u0000have also become a rural phenomenon in India. The rural entrepreneurs are the key drivers for\u0000employment generation and wealth creation in villages as well. Rural entrepreneurship has\u0000become the backbone for the development in these areas along with the programmes for\u0000poverty alleviation and employment generation. The estimated current population of India is\u00001.29 billion where 65 percent of this population is under the age of 35 years. In India,\u0000multiple initiatives have been undertaken by the union government since 1952 to promote a\u0000rural entrepreneurship but no significant changes have been made in the socio-economic life\u0000of rural entrepreneur; which indicates other factors are responsible for the growth of rural\u0000entrepreneurship. This research study is an endeavor in search of those factors which has\u0000influence on the entrepreneurship growth of rural Indian villages. This study has been\u0000conducted in rural villages of the state Tripura situated in North-eastern part of India.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133569011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
期刊
The Journal of Innovations
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1