Pub Date : 2017-07-01DOI: 10.18701/IMSMANTHAN.V12I01.10344
R. Garg
Globalization leads to world wise connectivity of nations which further impacts economic, political and cultural educational, communication and media perspectives. These all perspectives are bounded and interconnected. This paper is trying to present that how media grows and highlights the current media trends with globalization. The paper focus that the impact of current media trends after globalization in Indian context so that it can be involve globalization for building betterment and advancement of society and nation as well.
{"title":"Globalization and Current Media Trends (A Study in The Context of Indian Media)","authors":"R. Garg","doi":"10.18701/IMSMANTHAN.V12I01.10344","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10344","url":null,"abstract":"Globalization leads to world wise connectivity of nations which further impacts economic,\u0000political and cultural educational, communication and media perspectives. These all\u0000perspectives are bounded and interconnected. This paper is trying to present that how media\u0000grows and highlights the current media trends with globalization. The paper focus that the\u0000impact of current media trends after globalization in Indian context so that it can be involve\u0000globalization for building betterment and advancement of society and nation as well.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134125113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.18701/imsmanthan.v12i01.10332
Priya Handa, Ruhi Lal
The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.
{"title":"The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach","authors":"Priya Handa, Ruhi Lal","doi":"10.18701/imsmanthan.v12i01.10332","DOIUrl":"https://doi.org/10.18701/imsmanthan.v12i01.10332","url":null,"abstract":"The study has explored the rising psychological changes with the media convergence of\u0000television and Facebook and significance of a positive approach to deal with hierarchical\u0000conduct of employee in any company. The study investigates the brand advertisement\u0000showcasing balance of personal and professional life in the relationship of wife and husband\u0000at same work place. The study focused on semiotic approach to analyze the advertisement\u0000of Airtel India emphasizing on social roles of women in the society and its impact on the\u0000users of Facebook. The researcher analyzed the hegemony in the commercial and promotion\u0000of advertisement on public platform as face book to know the impact on consumer towards\u0000the commercial. Initially television is used as a medium the commercial was also released\u0000through Facebook with a strong brand communication strategy. The findings revealed that\u0000the observational information shared on Facebook affirms a portion of positive hierarchical\u0000conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize,\u0000share the views about the commercial with emotions on the face book page showcasing\u0000positive consumer psychology.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130178278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.18701/IMSMANTHAN.V12I01.10333
Z. Rahman, S. Bute, D. Kishore
The research was conducted to study the FMCG product market in terms of youth. Rising income and growing youth population have been key growth drivers of the sector. Brand consciousness has also added demand.With a population already in excess of 1 billion people, India has attracted multinational corporations across the globe as a place of opportunity for exploring new markets. The underlying aim of the research is to study the effect of advertisements and promotional activities on youth. The youth get influenced by media advertisements. Through media they are exposed to various brands that are available in the market. The various products’ brands which include lifestyle brands like fashion, food and beverages, health, travel, gadgets, relationships, pets, automobiles, etc are part of advertising and promotions. It is found out from the study that young adults from the age group of 18 to 35 years are influenced by the advertisements and promotional activities on various brands that media provides. They feel it enhancestheir living standard which also helps in developing their confidence level. The youth need information and they get it through the advertisements and promotional activities in various media. That makes them aware of the existence of various brands and the attributes of the products under various brands. It becomes easier for the youth in decision making.
{"title":"Influence of Advertisements and Promotional Activities of Fast Moving Consumer Goods on Youth","authors":"Z. Rahman, S. Bute, D. Kishore","doi":"10.18701/IMSMANTHAN.V12I01.10333","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10333","url":null,"abstract":"The research was conducted to study the FMCG product market in terms of youth. Rising\u0000income and growing youth population have been key growth drivers of the sector. Brand\u0000consciousness has also added demand.With a population already in excess of 1 billion people,\u0000India has attracted multinational corporations across the globe as a place of opportunity for\u0000exploring new markets. The underlying aim of the research is to study the effect of\u0000advertisements and promotional activities on youth. The youth get influenced by media\u0000advertisements. Through media they are exposed to various brands that are available in the\u0000market. The various products’ brands which include lifestyle brands like fashion, food and\u0000beverages, health, travel, gadgets, relationships, pets, automobiles, etc are part of advertising\u0000and promotions. It is found out from the study that young adults from the age group of 18\u0000to 35 years are influenced by the advertisements and promotional activities on various\u0000brands that media provides. They feel it enhancestheir living standard which also helps in\u0000developing their confidence level. The youth need information and they get it through the\u0000advertisements and promotional activities in various media. That makes them aware of the\u0000existence of various brands and the attributes of the products under various brands. It\u0000becomes easier for the youth in decision making.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133973296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.18701/imsmanthan.v12i01.10341
S. Kaushik
Internet assumes an essential part in giving different learning sources to the world, which encourages numerous applications to give quality support of the customers. As the years go on the web is over-burden with parcel of data and it turns out to be difficult to extricate the applicable data from the web. This offers path to the advancement of the Big Data and the volume of the information continues expanding quickly step by step. Enormous Data has increased much consideration from the scholarly world and the IT business. In the advanced and figuring world, data is produced and gathered at a rate that quickly surpasses the limit go. Data mining procedures are utilized to locate the concealed data from the huge information. This Technique is utilized store, oversee, and investigate high speed of information and this information can be in any shape organized or unstructured frame. It is hard to handle substantial volume of information utilizing information base strategy like RDBMS. From one perspective, Big Data is amazingly important to deliver efficiency in organizations and transformative achievements in logical controls, which give us a considerable measure of chances to make incredible advances in many fields. There is most likely the future rivalries in business profitability and advances will without a doubt merge into the Big Data investigations. Then again, Big Data likewise emerges with many difficulties, for example, troubles in information catch, information stockpiling, information investigation and information perception. In this paper we concentrate on the audit of Big Data, its information order techniques and the way it can be mined utilizing different mining strategies.
{"title":"Big Data: Technologies, Challenges, Data Analytics and Management: A Review","authors":"S. Kaushik","doi":"10.18701/imsmanthan.v12i01.10341","DOIUrl":"https://doi.org/10.18701/imsmanthan.v12i01.10341","url":null,"abstract":"Internet assumes an essential part in giving different learning sources to the world, which\u0000encourages numerous applications to give quality support of the customers. As the years go\u0000on the web is over-burden with parcel of data and it turns out to be difficult to extricate the\u0000applicable data from the web. This offers path to the advancement of the Big Data and the\u0000volume of the information continues expanding quickly step by step. Enormous Data has\u0000increased much consideration from the scholarly world and the IT business. In the advanced\u0000and figuring world, data is produced and gathered at a rate that quickly surpasses the limit go.\u0000Data mining procedures are utilized to locate the concealed data from the huge information.\u0000This Technique is utilized store, oversee, and investigate high speed of information and this\u0000information can be in any shape organized or unstructured frame. It is hard to handle substantial\u0000volume of information utilizing information base strategy like RDBMS. From one perspective,\u0000Big Data is amazingly important to deliver efficiency in organizations and transformative\u0000achievements in logical controls, which give us a considerable measure of chances to make\u0000incredible advances in many fields. There is most likely the future rivalries in business\u0000profitability and advances will without a doubt merge into the Big Data investigations. Then\u0000again, Big Data likewise emerges with many difficulties, for example, troubles in information\u0000catch, information stockpiling, information investigation and information perception. In this\u0000paper we concentrate on the audit of Big Data, its information order techniques and the way\u0000it can be mined utilizing different mining strategies.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132379237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.18701/IMSMANTHAN.V12I01.10338
Ankush Jain, Ankur Kumar
Traffic congestion is one of the major issues that is faced in most of the modern cities. It results from rapid urbanization and has a negative influence upon the society. Hence there is an urgent need for solutions to tackle this issue. This paper presents a traffic congestion management system which will help in predicting and controlling the traffic. The system will make use of Machine Learning technology in R programming language and Big Data analysis.
{"title":"Traffic Congestion Management System : An Approach with Machine Learning","authors":"Ankush Jain, Ankur Kumar","doi":"10.18701/IMSMANTHAN.V12I01.10338","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10338","url":null,"abstract":"Traffic congestion is one of the major issues that is faced in most of the modern cities. It\u0000results from rapid urbanization and has a negative influence upon the society. Hence there is\u0000an urgent need for solutions to tackle this issue. This paper presents a traffic congestion\u0000management system which will help in predicting and controlling the traffic. The system will\u0000make use of Machine Learning technology in R programming language and Big Data analysis.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122528772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.18701/IMSMANTHAN.V12I01.10331
Sushman Sharma, A. Sharma
{"title":"An Indian Yog Guru Branding - A Case Study on Patanjali Products","authors":"Sushman Sharma, A. Sharma","doi":"10.18701/IMSMANTHAN.V12I01.10331","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10331","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127942765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.18701/imsmanthan.v12i01.10336
Navjot Kaur
Organizations make efforts to foster a healthy environment through employee cooperation and participation. Sycophancy comes naturally as a perceived behavior from the employees who want to climb up the ladder of success in a short time. When an employee finds himself caught in the rat race of succeeding and surpassing others at work, political behavior becomes inevitable.This papers seeks to study the prevalence of employee sycophancy in the workplace while simultaneously examining the various behavioral and political aspects that causes sycophancy. The article cites reasons as to why employee sycophancy needs to be curbed for a better organizational flow.
{"title":"Employee Sycophancy-Can It Be Perceived As The Next Management Issue?","authors":"Navjot Kaur","doi":"10.18701/imsmanthan.v12i01.10336","DOIUrl":"https://doi.org/10.18701/imsmanthan.v12i01.10336","url":null,"abstract":"Organizations make efforts to foster a healthy environment through employee cooperation\u0000and participation. Sycophancy comes naturally as a perceived behavior from the employees\u0000who want to climb up the ladder of success in a short time. When an employee finds himself\u0000caught in the rat race of succeeding and surpassing others at work, political behavior becomes\u0000inevitable.This papers seeks to study the prevalence of employee sycophancy in the workplace\u0000while simultaneously examining the various behavioral and political aspects that causes\u0000sycophancy. The article cites reasons as to why employee sycophancy needs to be curbed\u0000for a better organizational flow.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132544286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.18701/IMSMANTHAN.V12I01.10337
Pawan R. Gupta, Surabhi Goyal
In today’s world of competitiveness and innovation, leading the world technologically is very important. Many economies have identified that patent protection is a very crucial strategic decision to lead in a technological industry. Patent insurance is one of the tools to support this thought. In this conceptual research paper, a trail has been to find the possibility of acceptance of patent insurance as a financial tool of securing the patents from infringements in India. Also, a conceptual framework is also framed in the form of suggestive measures to support the importance of such concept in Indian context.
{"title":"Patent Insurance: A Road Map Towards Sustainability of Patent Protection in India","authors":"Pawan R. Gupta, Surabhi Goyal","doi":"10.18701/IMSMANTHAN.V12I01.10337","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V12I01.10337","url":null,"abstract":"In today’s world of competitiveness and innovation, leading the world technologically is\u0000very important. Many economies have identified that patent protection is a very crucial\u0000strategic decision to lead in a technological industry. Patent insurance is one of the tools to\u0000support this thought. In this conceptual research paper, a trail has been to find the possibility\u0000of acceptance of patent insurance as a financial tool of securing the patents from infringements\u0000in India. Also, a conceptual framework is also framed in the form of suggestive measures to\u0000support the importance of such concept in Indian context.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121323356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7754
M. Shah, M. Dutta
India is among the fastest growing economy in the world. The growth of any economy is largely depending on its financial sector. One of the components of financial sector is the banking sector. The growth of banking industry plays a major role in the development of that economy. If we go to past we can see that over the couple of years the Indian Banking sector has shown a high rate of buoyancy in the face of high domestic inflation, rupee depreciation, and due to fiscal uncertainty. Even our central bank has adopted various measures to stimulate growth and overall development of the sector. The present paper discuss the analysis of banking industry specially our public sector banks by using CAMEL model approach.
{"title":"Analysis of Banking Industry by Using Camel Model with Special Emphasis on Selected Indian Public Sector Banks","authors":"M. Shah, M. Dutta","doi":"10.18701/IMSMANTHAN.V11I02.7754","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7754","url":null,"abstract":"India is among the fastest growing economy in the world. The growth of any economy is\u0000largely depending on its financial sector. One of the components of financial sector is the\u0000banking sector. The growth of banking industry plays a major role in the development of that\u0000economy. If we go to past we can see that over the couple of years the Indian Banking sector\u0000has shown a high rate of buoyancy in the face of high domestic inflation, rupee depreciation,\u0000and due to fiscal uncertainty. Even our central bank has adopted various measures to stimulate\u0000growth and overall development of the sector. The present paper discuss the analysis of\u0000banking industry specially our public sector banks by using CAMEL model approach.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123246627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7757
Indrani Chowdhury, Neetu Singh
{"title":"Digilocker : A Better India for Tomorrow","authors":"Indrani Chowdhury, Neetu Singh","doi":"10.18701/IMSMANTHAN.V11I02.7757","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7757","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125735668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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