Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7770
Sunny Gupta
{"title":"A Study of the Portrayal of Women in the Bollywood Cinema of 21st Century","authors":"Sunny Gupta","doi":"10.18701/IMSMANTHAN.V11I02.7770","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7770","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130709154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7767
Priya Gupta, Mili Sharma
Advertising is one of the tools of promotion, the fourth P of marketing. A media planner has a number of options to choose from media vehicles like print, electronic or new media. Television commercials play an important role as far as advertising is concerned. The study focuses on the TVCs of websites versus TVCs of other products/services. The researchers have done content analysis of the TVCs of three television channels, Colors, AajTak and Discovery at prime time for a period of two months. The study is significant to understand the proportion of website TVCs versus other TVCs on three different genres of television channels. After the study the researchers concluded that in future there will be a tremendous change in the trend of advertising. That will also lead to change in the scenario of online shopping too. As the TVCs of websites are attracting the consumers to visit and seek the services.
{"title":"A Comparative Study on the Emerging Trends of Television Commercials of Websites","authors":"Priya Gupta, Mili Sharma","doi":"10.18701/IMSMANTHAN.V11I02.7767","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7767","url":null,"abstract":"Advertising is one of the tools of promotion, the fourth P of marketing. A media planner has\u0000a number of options to choose from media vehicles like print, electronic or new media.\u0000Television commercials play an important role as far as advertising is concerned. The study\u0000focuses on the TVCs of websites versus TVCs of other products/services. The researchers\u0000have done content analysis of the TVCs of three television channels, Colors, AajTak and\u0000Discovery at prime time for a period of two months. The study is significant to understand\u0000the proportion of website TVCs versus other TVCs on three different genres of television\u0000channels.\u0000After the study the researchers concluded that in future there will be a tremendous change in\u0000the trend of advertising. That will also lead to change in the scenario of online shopping too.\u0000As the TVCs of websites are attracting the consumers to visit and seek the services.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116488003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7751
A. Srivastava
{"title":"Tests of The FAMA French Model in Indian Stock Market","authors":"A. Srivastava","doi":"10.18701/IMSMANTHAN.V11I02.7751","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7751","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122353436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7755
Sarjue Pandita, Kritika Choudhary
{"title":"A Study of Effect of Performance Appraisal on Employee Efficiency and Productivity: A Case Study of ABC Transformers Pvt Ltd","authors":"Sarjue Pandita, Kritika Choudhary","doi":"10.18701/IMSMANTHAN.V11I02.7755","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7755","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122069422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7758
Nancy Mendiratta, Anita Baghel
Programming Testing is a procedure of discovering mistakes while executing a program with the goal that we get a zero imperfection programming. It is gone for assessing the capacity or convenience of a program. Programming testing is a critical method for getting to nature of programming. In spite of the fact that a great deal of headways have been done in formal strategies and confirmation procedures, still we require programming to be completely tried before it could be taken care of to the client side. In this way there are various trying strategies and apparatuses made to achieve the assignment. Programming testing is a critical territory of research and a great deal of improvement has been made in this field. In this paper, testing systems and instruments have been depicted. Some ordinary most recent explores have been abridged. Programming testing is increasing increasingly significance later on.
{"title":"Recent Research and Development on Software Testing Technique and Tools","authors":"Nancy Mendiratta, Anita Baghel","doi":"10.18701/IMSMANTHAN.V11I02.7758","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7758","url":null,"abstract":"Programming Testing is a procedure of discovering mistakes while executing a program with\u0000the goal that we get a zero imperfection programming. It is gone for assessing the capacity or\u0000convenience of a program. Programming testing is a critical method for getting to nature of\u0000programming. In spite of the fact that a great deal of headways have been done in formal\u0000strategies and confirmation procedures, still we require programming to be completely tried\u0000before it could be taken care of to the client side. In this way there are various trying strategies\u0000and apparatuses made to achieve the assignment. Programming testing is a critical territory of\u0000research and a great deal of improvement has been made in this field. In this paper, testing\u0000systems and instruments have been depicted. Some ordinary most recent explores have been\u0000abridged. Programming testing is increasing increasingly significance later on.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132261131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7768
R. Prakash, A. S. Nayak
{"title":"Amalgamation of Gandhian Communication Theory in Advance Community Communication: An analytical overview","authors":"R. Prakash, A. S. Nayak","doi":"10.18701/IMSMANTHAN.V11I02.7768","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7768","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125751584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/imsmanthan.v11i02.7769
Mahendra Kumar Padhy
{"title":"Paradigms of Sustainable Development: The Contribution of Participatory Development Support Communication","authors":"Mahendra Kumar Padhy","doi":"10.18701/imsmanthan.v11i02.7769","DOIUrl":"https://doi.org/10.18701/imsmanthan.v11i02.7769","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115985573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7752
S. K. Biswal
India is home to around 1.18 crore women with disabilities, according to the Census of India, 2011. They are being discriminated in socio-economic and political participation. A woman with disability is doubly discriminated in rural regions. Their right to have sex and reproduction has been grossly denied, indicating human rights violations. Their social and economic participation is grossly undermined. In this context, the role of Hindi popular cinema is of paramount importance to address their issues. Hindi cinema, popularly known as Bollywood, is one of the biggest industries in the world. Many of the Hindi popular cinemas are being globally consumed. The current qualitative study attempted to understand the nature of representation of women with disabilities in Bollywood from Koshish to Margarita with a Straw. The study covered the aspects of models of disability, socio-economic participation, right to sex and reproduction while analysing the films.
{"title":"Representation of Women with Disabilities in Popular Hindi Cinema: A Study","authors":"S. K. Biswal","doi":"10.18701/IMSMANTHAN.V11I02.7752","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7752","url":null,"abstract":"India is home to around 1.18 crore women with disabilities, according to the Census of India,\u00002011. They are being discriminated in socio-economic and political participation. A woman\u0000with disability is doubly discriminated in rural regions. Their right to have sex and reproduction\u0000has been grossly denied, indicating human rights violations. Their social and economic\u0000participation is grossly undermined. In this context, the role of Hindi popular cinema is of\u0000paramount importance to address their issues. Hindi cinema, popularly known as Bollywood,\u0000is one of the biggest industries in the world. Many of the Hindi popular cinemas are being\u0000globally consumed. The current qualitative study attempted to understand the nature of\u0000representation of women with disabilities in Bollywood from Koshish to Margarita with a\u0000Straw. The study covered the aspects of models of disability, socio-economic participation,\u0000right to sex and reproduction while analysing the films.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114245255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7766
P. Majumdar
{"title":"Introspection into the Battle over Broadcast Regulations in India","authors":"P. Majumdar","doi":"10.18701/IMSMANTHAN.V11I02.7766","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7766","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"162 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114449159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-28DOI: 10.18701/IMSMANTHAN.V11I02.7764
Ekta Mahajan
{"title":"A Study on the Relevance of Online Newspapers in the Current Scenario (A Comparative Study of four Online Editions of Punjab)","authors":"Ekta Mahajan","doi":"10.18701/IMSMANTHAN.V11I02.7764","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7764","url":null,"abstract":"","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132409451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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