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Proceedings of the 2019 5th International Conference on Humanities and Social Science Research (ICHSSR 2019)最新文献

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The Role of Human Capital in China's rural vitalization 人力资本在中国乡村振兴中的作用
Yide Duan
. Rural vitalization is a major strategy to the rural development of China. High-quality human capital is a crucial support for the implementation of rural vitalization. This paper studies on the specific relationship between human capital and rural vitalization of the "five major tasks", points out the role of human capital in supporting rural revitalization, and clarifies the mechanism specifically.
. 乡村振兴是中国农村发展的重大战略。高质量的人力资本是实施乡村振兴的重要支撑。本文研究了“五大任务”中人力资本与乡村振兴的具体关系,指出了人力资本对乡村振兴的支持作用,并具体阐明了其作用机制。
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引用次数: 2
An Empirical Study on Financing Efficiency of Information Service Enterprises Listed on GEM in China Based on DEA Model 基于DEA模型的中国创业板上市信息服务企业融资效率实证研究
Yaman Huang
. This paper use the data envelopment analysis (DEA) method to analyze the financing efficiency of 77 enterprises listed on GEM in China's information service industry. The empirical results show that financing efficiency of these enterprises is generally low, the financing situation is not matched with the development degree of enterprises, the low scale efficiency is the most obvious problem, the regional distribution is not balanced, and the capital utilization efficiency is not high. According to the empirical results, it is suggested that enterprises should reduce operating costs, optimize financing structure, allocate resources rationally, and select financing opportunities and channels reasonably. Regulators should strengthen information disclosure and policy support.
. 本文采用数据包络分析(DEA)方法对中国信息服务业创业板上市的77家企业的融资效率进行了分析。实证结果表明,这些企业的融资效率普遍较低,融资状况与企业发展程度不匹配,规模效率低是最明显的问题,区域分布不均衡,资金利用效率不高。根据实证结果,建议企业应降低经营成本,优化融资结构,合理配置资源,合理选择融资机会和渠道。监管部门应加强信息披露和政策支持。
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引用次数: 0
Research on Higher Vocational Education Adapting requirements for talents of manufacturing enterprises in the "one belt and one way" strategy -- Taking Guangdong as an example 高等职业教育适应“一带一路”战略对制造业企业人才需求的研究——以广东为例
Yuan Lu
It is more than five years since President Xi Jinping proposed the "one belt and one way" initiative. The "one belt and one road" initiative originated from China and belongs to the world. Under the background of "one belt and one road" strategy, higher vocational colleges have the responsibility to cultivate talents who are suitable for economic and social development. In October 2018, General Secretary Xi visited Guangdong, demanding that Guangdong continue to deepen reform and promote high-quality development. Based on the investigation of the demand for talents in Guangdong's manufacturing industry and the current situation of personnel training in higher vocational education, the following conclusions can be drawn: higher vocational colleges should vigorously develop the international vocational education mode, promote the innovation of the Political Education Association and the educational mechanism, maintain long-term cooperation with the manufacturing enterprises along the "one belt and one road", and organize the "one way and one way" volunteer service activities, and apply the new system. The media network platform fostering the technological innovation ability of college students and spreading the positive energy of "one belt and one road". Build an innovative entrepreneurship education system to train highly skilled international talents with strong craftsmanship and brand awareness. “一带一路”战略下高职教育对接制造业企业“走出去”的人才需求 研究——以广东为例
“一带一路”源于中国,属于世界。在“一带一路”战略背景下,高职院校有责任培养适合经济社会发展的人才。通过对广东省制造业人才需求和高职教育人才培养现状的调查,可以得出以下结论:高职院校要大力发展国际化职业教育模式,推进政教联会和育人机制创新,与“一带一路”沿线制造企业保持长期合作,组织开展“一带一路”志愿服务活动,并应用新制度。媒体网络平台,培育大学生科技创新能力,传播“一带一路”正能量。构建创新创业教育体系,培养具有较强工匠精神和品牌意识的高技能国际化人才。“一带一路”战略下高职教育对接制造业企业“走出去”的人才需求 研究——以广东为例
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引用次数: 0
A study on the relationship between Customer Misbehavior and Turnover Intention of Hospitality employees- the self-efficacy as moderator variable 酒店员工顾客不当行为与离职意向的关系研究——自我效能感作为调节变量
Chia‐Wei Chao
: While customer misbehavior, turnover intention and self-efficacy have been extensively investigated, the relationship between the above three research fields is relatively unexplored. This paper studies the three constructs relationship and moderating of self-efficacy situation. Using the hospitality industry employees as an example, this paper will argue that the regression analysis can provide a framework for customer misbehaviors have a positive impact on turnover intention, as well as giving self-efficacy has an impact on turnover intention, and a method of analyzing self-efficacy has an impact on customer misbehaviors, and find self-efficacy has a moderating effect on customer misbehaviors and turnover intention. The results indicate that not all hypotheses are set up. These findings contribute to the organizational management and theoretical construction of the hospitality industry.
顾客不当行为、离职意向和自我效能感已经得到了广泛的研究,但上述三个研究领域之间的关系却相对较少。本文研究了自我效能情境的三种构念关系及其调节作用。本文将以酒店业员工为例,论证回归分析可以为顾客不当行为对离职倾向的正向影响以及给予自我效能感对离职倾向的影响提供框架,并提出自我效能感对顾客不当行为的影响分析方法,发现自我效能感对顾客不当行为和离职倾向具有调节作用。结果表明,并不是所有的假设都成立。这些研究结果对酒店业的组织管理和理论建设有一定的借鉴意义。
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引用次数: 0
Research on the Ways to Realize the Value of Civil Servants’ Network Training 实现公务员网络培训价值的途径研究
Maojin Ni
Network is the product of the development of the times. Developing civil servant network training can effectively expand the research field of civil servant training theory in the network era, and it is also an innovative measure to alleviate the contradiction between work and study and satisfy the individual needs. The network training of civil servants shows the characteristics of the times, such as the unity of virtuality and reality, the unity of subjectivity and dominance, the unity of diachronic and synchronic. To realize its value, we should set up people-centered training values, strengthen the construction of curriculum resources, build a high-quality and convenient online learning platform, and carry out scientific and reasonable quality assessment.
网络是时代发展的产物。开展公务员网络培训,可以有效拓展网络时代公务员培训理论的研究领域,也是缓解工作与学习矛盾、满足个性化需求的创新举措。公务员网络培训表现出虚拟与现实的统一、主体性与主导性的统一、历时性与共时性的统一等时代特征。要实现其价值,应树立以人为本的培训价值观,加强课程资源建设,构建优质便捷的在线学习平台,并进行科学合理的质量评估。
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引用次数: 0
The Game Analysis of Compensation for Traffic Accidents Based on Pedestrian Vehicle Collision 基于行人车辆碰撞的交通事故赔偿博弈分析
Jingjing Feng, Yan Hu
Taking the traffic accident compensation based on pedestrian vehicle collision as example, this paper carries out modeling description on final-offer arbitration model. And then the Nash equilibrium solution of the traffic accident compensation is analyzed in the final-offer arbitration model. Finally, The Analysis of Nash Equilibrium on Final-offer Arbitration Model is given under the Cauchy distribution and the Laplace distribution. The high-yielding is obtained by the parties to the dispute rationally.
以基于行人车辆碰撞的交通事故赔偿为例,对最终报价仲裁模型进行建模描述。然后在最终报价仲裁模型下,分析了交通事故赔偿的纳什均衡解。最后,给出了柯西分布和拉普拉斯分布下最终报价仲裁模型的纳什均衡分析。高收益是由纠纷各方理性获取的。
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引用次数: 0
Research on the influence of netease cloud music virtual community perception on consumers' purchase intention 网易云音乐虚拟社区感知对消费者购买意愿的影响研究
Huibo Yao, Xiaoping Lv, Zhibo Tang
Based on the existing theoretical research and combined with the in-depth interview and questionnaire survey, the research explores the relationship among the "virtual community perception" of netease cloud music, brand attachment and purchase intention. Finally, combined with the above research conclusions, this paper puts forward several management and marketing Suggestions for platform operators. 网易云音乐虚拟社区感知对消费者购买意愿的影响研究 姚慧 , 吕筱萍, 唐至博 浙江工商大学工商管理学院,杭州,浙江,中国 浙江工商大学工商管理学院,杭州,浙江,中国 浙江工商大学工商管理学院,杭州,浙江,中国 840317727@qq.com,hzluxp@163.com, 1154230241@qq.com 姚慧 关键词: 网易云音乐;虚拟社区感知;品牌依恋;购买意愿 中文摘要:近几年各大数字音乐平台纷纷结合用户社交属性在产品设计中融入社交元素用以 提高用户社交体验,“音乐社交”理念逐渐得到业界和学术圈的关注和重视。本研究基于现 有理论研究,结合用户深度访谈和问卷调查,探讨网易云音乐“虚拟社区感知”、品牌依恋 和购买意愿三者之间的关系,并对平台运营方提出数条管理和营销建议。 1. 引言 互联网线上人群正逐步呈现着线下人群社会网络相关特征,越来越多的消费者因具备共 同爱好借助线上渠道实现联结并形成虚拟社区,这一切都使得消费者的生活方式发生了极大 程度上的变化,虚拟社区更倾向于采用平台软渗透的方式进行表达和展示,进而得以实现企 业品牌和产品销售的高精准营销。怎样有效促进社区成员参与、保持持久稳定的用户关联、 5th International Conference on Humanities and Social Science Research (ICHSSR 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 319
Based on the existing theoretical research and combined with the in-depth interview and questionnaire survey, the research explores the relationship among the "virtual community perception" of netease cloud music, brand attachment and purchase intention. Finally, combined with the above research conclusions, this paper puts forward several management and marketing Suggestions for platform operators. 网易云音乐虚拟社区感知对消费者购买意愿的影响研究 姚慧 , 吕筱萍, 唐至博 浙江工商大学工商管理学院,杭州,浙江,中国 浙江工商大学工商管理学院,杭州,浙江,中国 浙江工商大学工商管理学院,杭州,浙江,中国 840317727@qq.com,hzluxp@163.com, 1154230241@qq.com 姚慧 关键词: 网易云音乐;虚拟社区感知;品牌依恋;购买意愿 中文摘要:近几年各大数字音乐平台纷纷结合用户社交属性在产品设计中融入社交元素用以 提高用户社交体验,“音乐社交”理念逐渐得到业界和学术圈的关注和重视。本研究基于现 有理论研究,结合用户深度访谈和问卷调查,探讨网易云音乐“虚拟社区感知”、品牌依恋 和购买意愿三者之间的关系,并对平台运营方提出数条管理和营销建议。 1. 引言 互联网线上人群正逐步呈现着线下人群社会网络相关特征,越来越多的消费者因具备共 同爱好借助线上渠道实现联结并形成虚拟社区,这一切都使得消费者的生活方式发生了极大 程度上的变化,虚拟社区更倾向于采用平台软渗透的方式进行表达和展示,进而得以实现企 业品牌和产品销售的高精准营销。怎样有效促进社区成员参与、保持持久稳定的用户关联、 5th International Conference on Humanities and Social Science Research (ICHSSR 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 319
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引用次数: 0
The Application of Cooperative Learning in English Reading Teaching in Junior School 合作学习在初中英语阅读教学中的应用
S. Lu, Shi Yang, Nan Yue
English reading occupies a large proportion in junior school. It helps to broaden students’ horizon and stimulate students’ interest in learning English. In the current period of English reading teaching in junior school, many students are not interested in reading because English reading is difficult for them. Therefore, in order to change the situation, Cooperative Learning, as a new teaching mode, has a positive effect on improving the efficiency of junior English reading teaching. It can highlight the subjectivity of students and provide equal opportunities for each student.
初中英语阅读占很大比例。它有助于拓宽学生的视野,激发学生学习英语的兴趣。在当前的初中英语阅读教学中,由于英语阅读难度大,很多学生对阅读不感兴趣。因此,为了改变这种状况,合作学习作为一种新的教学模式,对提高初中英语阅读教学的效率有着积极的作用。它可以突出学生的主体性,为每个学生提供平等的机会。
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引用次数: 1
Analysis of Fishery and Hunting Culture Development in Chagan Lake 查干湖渔猎文化发展分析
B. Shao, Yuhe Cui
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引用次数: 0
Emotional Perception Analysis of Fragrance Essential Oils 香味精油的情绪感知分析
Chien-Wei Liu, Shen-Tzu Lin, C. Wang
Nowadays, people are under great pressure. It is becoming more and more common to relieve stress by refreshing the body's essential oils, calming emotions and restoring physical and mental health. However, the service content and project similarity of aromatherapy products on the market are extremely high, and it is extremely difficult for the market to have a differentiation advantage, which is easy to cause consumer loyalty and is easily replaced. Therefore, how to provide emotional sensory aromatherapy combination products with scientific data from aromatherapy practitioners will be the main research focus of this study. Therefore, this study will conduct a survey of various aroma formulas by questionnaire survey, and then through statistical analysis to understand the degree of differentiation and change of various aroma formulations. And to understand the emotional perception of various aromas, so that in the future will provide a variety of aroma formulas with a clearer emotional awareness of positioning, which will significantly shorten the time required for demand communication and tailor-made proposals to improve service efficiency. 香氛精油之情绪感知分析 刘建纬, 林谂慈, 王清松 圣母医护管理专科学校信息管理科,宜兰,台湾 芳香小铺,台北,台湾 亚东技术学院电子工程系,台北,台湾 cwliu@smc.edu.tw, awceline@aroma-woman.com, ff020@mail.oit.edu.tw *通讯作者
如今,人们承受着巨大的压力。通过清新身体的精油、平复情绪、恢复身心健康来缓解压力正变得越来越普遍。但市场上香薰产品的服务内容和项目相似度极高,市场极难产生差异化优势,容易造成消费者忠诚度,容易被替代。因此,如何为情感感官香薰组合产品提供香薰从业者的科学数据将是本研究的主要研究重点。因此,本研究将通过问卷调查的方式对各种香气配方进行调查,然后通过统计分析来了解各种香气配方的分化程度和变化程度。并了解各种香氛的情感感知,以便在未来提供具有更清晰情感意识定位的各种香氛配方,这将大大缩短需求沟通和量身定制方案所需的时间,提高服务效率。香氛精油之情绪感知分析刘建纬,林谂慈,王清松圣母医护管理专科学校信息管理科,宜兰,台湾芳香小铺,台,北台湾亚东技术学院电子工程系、台,北台湾cwliu@smc.edu.tw, awceline@aroma-woman.com, ff020@mail.oit.edu.tw *通讯作者
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引用次数: 0
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Proceedings of the 2019 5th International Conference on Humanities and Social Science Research (ICHSSR 2019)
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