This research was conducted with the aim 1) to analyze gaps that occurs between perception and expectations of the company implementation of SI-PUHH Online, 2) to analyze the level of satisfaction of the company implementation of SI-PUHH Online 3) Formulate a strategy to improve the quality of service implementation PUHH Information System Online. Analysis of the data used is the Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI). The results showed that there are five attributes that considered important in determining customer satisfaction. These five attributes are: 1) System Online has a server that is up to date with internet bandwidth that is large so it is not easy down and can be accessed quickly; 2) response rapid administrator/operator; 3) accurate data in accordance with entrian company; 4) There is a backup server; and 5) Officer SI-Online PUHH always willing to help. The fifth attribute is an attribute that has a high level of importance, but in its implementation or performance is still unsatisfactory. Customer Satisfaction Index (CSI) on the implementation of this SIPUHH Online amounted to 72,07%, meaning that customers "satisfied" on the performance of services carried out by the Ministry of Environment and Forestry, but must maintain and improve the performance SERVQUAL PUHH Information System Online is to be able to satisfy the users company PUHH Information System Online. Keywords: SI-PUHH Online, SERVQUAL, IPA, CSI
本研究的目的是:1)分析公司对SI-PUHH Online实施的认知与期望之间的差距;2)分析公司对SI-PUHH Online实施的满意度;3)制定策略以提高PUHH Information System Online实施的服务质量。使用的数据分析是重要性绩效分析(IPA)和客户满意度指数(CSI)。结果表明，在确定客户满意度时，有五个属性被认为是重要的。这五个属性是:1)System Online有一个最新的服务器，网络带宽很大，所以不容易关闭，可以快速访问;2)反应快速的管理员/操作员;3)数据准确符合公司准入要求;4)有备份服务器;5)官SI-Online PUHH总是愿意帮助。第五个属性是具有高度重要性的属性，但在其实现或性能上仍然不令人满意。客户满意度指数(CSI)对本次SIPUHH在线实施的满意度达7277%，意味着客户对环境和林业部开展的服务绩效“满意”，但必须保持和改进SERVQUAL PUHH信息系统在线的绩效，才能使用户满意公司PUHH信息系统在线。关键词:SI-PUHH在线，SERVQUAL, IPA, CSI
{"title":"FORESTRY COMPANY SATISFACTION TOWARDS ONLINE INFORMATION SYSTEM IMPLEMENTATION OF FOREST PRODUCT MANAGEMENT (SI-PUHH)","authors":"Mangatas Simanjuntak, A. Daryanto, T. Rusolono","doi":"10.17358/IJBE.2.1.12","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.12","url":null,"abstract":"This research was conducted with the aim 1) to analyze gaps that occurs between perception and expectations of the company implementation of SI-PUHH Online, 2) to analyze the level of satisfaction of the company implementation of SI-PUHH Online 3) Formulate a strategy to improve the quality of service implementation PUHH Information System Online. Analysis of the data used is the Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI). The results showed that there are five attributes that considered important in determining customer satisfaction. These five attributes are: 1) System Online has a server that is up to date with internet bandwidth that is large so it is not easy down and can be accessed quickly; 2) response rapid administrator/operator; 3) accurate data in accordance with entrian company; 4) There is a backup server; and 5) Officer SI-Online PUHH always willing to help. The fifth attribute is an attribute that has a high level of importance, but in its implementation or performance is still unsatisfactory. Customer Satisfaction Index (CSI) on the implementation of this SIPUHH Online amounted to 72,07%, meaning that customers \"satisfied\" on the performance of services carried out by the Ministry of Environment and Forestry, but must maintain and improve the performance SERVQUAL PUHH Information System Online is to be able to satisfy the users company PUHH Information System Online. Keywords: SI-PUHH Online, SERVQUAL, IPA, CSI","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"1 1","pages":"12-12"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84262937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objectives of this research were 1) to analyze marketing mix factors that influence the desire to purchase fruit beverages, 2) to formulate the marketing strategies of fruit beverages at restaurant based on fruit beverages in the city of Bogor. This research was conducted by using descriptive methods through survey approach. Data was collected in questionnaires, using non probability sample approach with convenience sampling technique. Variables measured were 7P’s marketing mix factors, namely product, place, price, promotion, physical evidence, process and people. The analysis that were used were descriptive analysis and discriminant analysis. The result of this research shows that price and physical evidence were two factors that discriminate consumer behaviour. This means that the purchase intention (desire) between consumers who buy and consumers who do not buy fruit beverages were affected by price and physical evidence factors. The discriminant function that discriminate consumers purchase intention is D = -3,339+0,619Physical+0,899Price and cut-off value -0,18624. This means that if discriminant value (D)is higher than -0,18624, the consumer belongs to the group of consumer who will buy the fruit beverages and vice versa. Keywords: consumer behaviour, purchase intention, marketing mix, discriminant analysis
{"title":"MARKETING MIX FACTORS THAT INFLUENCE THE DESIRE TO PURCHASE FRUIT BEVERAGES IN THE CITY OF BOGOR","authors":"Iffatul Ulfah, U. Sumarwan, D. Nurrochmat","doi":"10.17358/IJBE.2.1.33","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.33","url":null,"abstract":"The objectives of this research were 1) to analyze marketing mix factors that influence the desire to purchase fruit beverages, 2) to formulate the marketing strategies of fruit beverages at restaurant based on fruit beverages in the city of Bogor. This research was conducted by using descriptive methods through survey approach. Data was collected in questionnaires, using non probability sample approach with convenience sampling technique. Variables measured were 7P’s marketing mix factors, namely product, place, price, promotion, physical evidence, process and people. The analysis that were used were descriptive analysis and discriminant analysis. The result of this research shows that price and physical evidence were two factors that discriminate consumer behaviour. This means that the purchase intention (desire) between consumers who buy and consumers who do not buy fruit beverages were affected by price and physical evidence factors. The discriminant function that discriminate consumers purchase intention is D = -3,339+0,619Physical+0,899Price and cut-off value -0,18624. This means that if discriminant value (D)is higher than -0,18624, the consumer belongs to the group of consumer who will buy the fruit beverages and vice versa. Keywords: consumer behaviour, purchase intention, marketing mix, discriminant analysis","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"14 1","pages":"33-33"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84226581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PT Sekar Laut, Tbk. (PTSL), as a local company, has three main business units including snack crackers, cooking spices and private label. Due to the potentials of Indonesia, it is expected that PTSL can upscale its competitive advantage and has an ability to compete with global companies as well. The objectives of this research were 1) analyzing relative positioning of PTSL compared with market leaders in snack and cooking spices industries, 2) analyzing Life Cycle phase per business unit, 3) analyzing positioning of each product category in portfolio matrix, 4) formulating strategic recommendations to the management for each product category of PTSL. The method used in this study was descriptive analysis. The analysis tools used in this study were BCG matrix, Life Cycle model, IFE, IFI and GE matrix. The results showed that relative positioning of crackers and cooking spices business units in BCG matrix is in Question Marks quadrant. The results of Life Cycle model for snack crackers, cooking spices, and private label showed that they are in Growth phase. The result of portfolio analysis by GE matrix showed that shrimp cracker and fish cracker product categories are in Selective Growth quadrant. Vegetables cracker, cooking spices, uleg chili sauce, burger buns are in Investment and Growth quadrant. The strategic recommendation for shrimp and fish crackers is to identify the growth segment, aggressive investment and uphold position. The strategic recommendations for vegetable cracker, cooking spices, uleg chili sauce, and burger buns are growth, seeking for dominance and maximum investment. Keywords: portfolio analyzing, crackers, cooking spices, uleg chili sauce, burger buns
{"title":"STRATEGY FOR BUSINESS PORTFOLIO DEVELOPMENT OF PT SEKAR LAUT, TBK.","authors":"Homisah Homisah, Idqan Fahmi, Ahmad Yusuf","doi":"10.17358/IJBE.2.1.1","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.1","url":null,"abstract":"PT Sekar Laut, Tbk. (PTSL), as a local company, has three main business units including snack crackers, cooking spices and private label. Due to the potentials of Indonesia, it is expected that PTSL can upscale its competitive advantage and has an ability to compete with global companies as well. The objectives of this research were 1) analyzing relative positioning of PTSL compared with market leaders in snack and cooking spices industries, 2) analyzing Life Cycle phase per business unit, 3) analyzing positioning of each product category in portfolio matrix, 4) formulating strategic recommendations to the management for each product category of PTSL. The method used in this study was descriptive analysis. The analysis tools used in this study were BCG matrix, Life Cycle model, IFE, IFI and GE matrix. The results showed that relative positioning of crackers and cooking spices business units in BCG matrix is in Question Marks quadrant. The results of Life Cycle model for snack crackers, cooking spices, and private label showed that they are in Growth phase. The result of portfolio analysis by GE matrix showed that shrimp cracker and fish cracker product categories are in Selective Growth quadrant. Vegetables cracker, cooking spices, uleg chili sauce, burger buns are in Investment and Growth quadrant. The strategic recommendation for shrimp and fish crackers is to identify the growth segment, aggressive investment and uphold position. The strategic recommendations for vegetable cracker, cooking spices, uleg chili sauce, and burger buns are growth, seeking for dominance and maximum investment. Keywords: portfolio analyzing, crackers, cooking spices, uleg chili sauce, burger buns","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"6 1","pages":"1-1"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87409339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The production and number of processed food industries have slightly increased; as a result, the companies must compete to maximize their profits by conducting their efficient production process. CV. Fiva Food is one of the companies in the field of processed foods, especially in processed meat that has implemented supply chain management. It is necessary for the company to take measurements of its performance and efficiency for the entire supply chain such as procurement of raw materials. The purposes of this study were to analyze the performance of the company's supply chain and determine the most efficient method of procurement for its raw materials as well as and to provide recommendations for the company to improve its performance of entire supply chain. This study used SCOR in analyzing the performance of supply chain and EOQ and POQ method to be compared with the method that the company uses to determine which method of procurement for raw materials is the most efficient one. The result showed that based on the matrix, the company's performance is unfavorable when it was compared to the benchmark performance of inventory days of supply. In addition, this study showed that the POQ method produces the lowest total inventory cost with savings of Rp6.647.015 for raw materials of MDM whereas EOQ method produced the lowest total inventory cost with savings of Rp222.153,78 for raw materials of FQ85CL. Keywords: performance suppy chain, SCOR, fiva food, EOQ, POQ
{"title":"EFFICIENCY OF RAW MATERIAL INVENTORIES IN IMPROVING SUPPLY CHAIN PERFORMANCE of CV. FIVA FOOD","authors":"A. Nugraha, S. Sukardi, A. Rifin","doi":"10.17358/IJBE.2.1.23","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.23","url":null,"abstract":"The production and number of processed food industries have slightly increased; as a result, the companies must compete to maximize their profits by conducting their efficient production process. CV. Fiva Food is one of the companies in the field of processed foods, especially in processed meat that has implemented supply chain management. It is necessary for the company to take measurements of its performance and efficiency for the entire supply chain such as procurement of raw materials. The purposes of this study were to analyze the performance of the company's supply chain and determine the most efficient method of procurement for its raw materials as well as and to provide recommendations for the company to improve its performance of entire supply chain. This study used SCOR in analyzing the performance of supply chain and EOQ and POQ method to be compared with the method that the company uses to determine which method of procurement for raw materials is the most efficient one. The result showed that based on the matrix, the company's performance is unfavorable when it was compared to the benchmark performance of inventory days of supply. In addition, this study showed that the POQ method produces the lowest total inventory cost with savings of Rp6.647.015 for raw materials of MDM whereas EOQ method produced the lowest total inventory cost with savings of Rp222.153,78 for raw materials of FQ85CL. Keywords: performance suppy chain, SCOR, fiva food, EOQ, POQ","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"32 1","pages":"23-23"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80494109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the main product out of several alternative options of small and medium industries (IKM) main product in Banyumas District. The study was conducted by using in-depth interviews with respondents who were skillful experts with the authority to establish the main product in Banyumas. The criteria used in determining the main product come from 12 criteria set out in the Regulation of the Ministry of Home Affairs of Republic of Indonesia Number 9 of 2014. The establishment of criteria values was determined by using AHP and main product assessment with MPE. The results of the assessment indicate that the first priority of main product Banyumas is the coconut sugar. Coconut sugar products are supported by the abundance of natural resources of raw materials, while the other main product priorities include mendoan tempeh and getuk gerbong which are typical products of Banyumas. Both products are products that will facilitate economic growth through tourism as a specific sector for culinary products of Banyumas. Keywords: main product, small and medium industries (IKM), AHP, MPE
{"title":"DETERmininG SmAll AnD mEDium inDuSTRY mAin PRODuCT in BAnYumAS DiSTRiCT","authors":"Muhammad Abdul Fattah, Ari Satria, G. Suprayitno","doi":"10.17358/IJBE.2.1.61","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.61","url":null,"abstract":"The purpose of this study was to determine the main product out of several alternative options of small and medium industries (IKM) main product in Banyumas District. The study was conducted by using in-depth interviews with respondents who were skillful experts with the authority to establish the main product in Banyumas. The criteria used in determining the main product come from 12 criteria set out in the Regulation of the Ministry of Home Affairs of Republic of Indonesia Number 9 of 2014. The establishment of criteria values was determined by using AHP and main product assessment with MPE. The results of the assessment indicate that the first priority of main product Banyumas is the coconut sugar. Coconut sugar products are supported by the abundance of natural resources of raw materials, while the other main product priorities include mendoan tempeh and getuk gerbong which are typical products of Banyumas. Both products are products that will facilitate economic growth through tourism as a specific sector for culinary products of Banyumas. Keywords: main product, small and medium industries (IKM), AHP, MPE","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"18 1","pages":"61-61"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85388705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Difficulty in market information access, low prices and quality of farmers’ production, lack of facilities and infrastructure, needs of wood supply in a quick and large quantity have generated a partnership scheme which governs the farmers and industries to make a contract that binds and controls elements of production without having them. This study assessed the performance of partnership between a farmer group of “Binawarga Tani” and sawmills of UD Jaya Abadi, UD Dalfa Kamila, UD Putra Mandiri in Leuwisadeng, Bogor District. Comparative descriptive analysis states that partnership between the farmer group of "Binawarga Tani" and three sawmills has provided adequate results for both parties (mutual benefits) with an increase in the value of production and sales better than conditions before the partnership. UD Jaya Abadi has had a strategy of product diversification and marketing that are not owned by the competitors. Partnership influences the value of cash inflows and is able to produce a surplus of cash for the actors of the partnership. Statistical analysis shows that the cash surplus of farmer group and three sawmills before and after the partnership is significantly different. The farmer group is able to achieve business efficiency with better break-even point each year. Financial performance of farmer group and partners has been improved with delta Net Present Value (NPV) of Rp14.589.233 for the farmer group, Rp88.599.757 for UD Jaya Abadi, Rp35.726.194 for UD Dalfa Kamila, and Rp96.738.609 for UD Putra Mandiri. The partnership has created business sustainability through the certainty of market and raw material supply. Keywords: trade partnership, farmer group, sawmill, financial performance
难以获得市场信息、农民生产的产品价格和质量低、缺乏设施和基础设施、需要快速和大量的木材供应，这些都产生了一种伙伴关系计划，该计划管理农民和工业，以便订立合同，在没有生产要素的情况下约束和控制生产要素。本研究评估了“Binawarga Tani”农民团体与位于茂物区Leuwisadeng的UD Jaya Abadi、UD Dalfa Kamila、UD Putra Mandiri锯木厂之间的合作绩效。比较描述性分析表明，“Binawarga Tani”农民集团与三家锯木厂之间的伙伴关系为双方(互惠互利)提供了充分的结果，生产和销售价值的增加比伙伴关系之前的情况要好。Jaya Abadi的产品多样化和营销策略是竞争对手所没有的。合伙关系影响现金流入的价值，并能够为合伙行为者产生现金盈余。统计分析表明，农户集团与三家锯木厂合作前后的现金盈余存在显著差异。农民群体每年都能实现更高的经营效率和盈亏平衡点。农民集团和合作伙伴的财务业绩有所改善，农民集团的净现值(NPV)为14.589.233印尼盾，UD Jaya Abadi为88.599.757印尼盾，UD Dalfa Kamila为35.726.194印尼盾，UD Putra Mandiri为96.738.609印尼盾。这种伙伴关系通过市场和原材料供应的确定性创造了业务的可持续性。关键词:贸易伙伴，农民集团，锯木厂，财务绩效
{"title":"GENERAL TRADE PARTNERSHIP PERFORMANCE OF ALBASIA WOOD IN LEUWISADENG–BOGOR","authors":"Sarah Widyatami, B. Juanda, T. Andati","doi":"10.17358/IJBE.2.1.52","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.52","url":null,"abstract":"Difficulty in market information access, low prices and quality of farmers’ production, lack of facilities and infrastructure, needs of wood supply in a quick and large quantity have generated a partnership scheme which governs the farmers and industries to make a contract that binds and controls elements of production without having them. This study assessed the performance of partnership between a farmer group of “Binawarga Tani” and sawmills of UD Jaya Abadi, UD Dalfa Kamila, UD Putra Mandiri in Leuwisadeng, Bogor District. Comparative descriptive analysis states that partnership between the farmer group of \"Binawarga Tani\" and three sawmills has provided adequate results for both parties (mutual benefits) with an increase in the value of production and sales better than conditions before the partnership. UD Jaya Abadi has had a strategy of product diversification and marketing that are not owned by the competitors. Partnership influences the value of cash inflows and is able to produce a surplus of cash for the actors of the partnership. Statistical analysis shows that the cash surplus of farmer group and three sawmills before and after the partnership is significantly different. The farmer group is able to achieve business efficiency with better break-even point each year. Financial performance of farmer group and partners has been improved with delta Net Present Value (NPV) of Rp14.589.233 for the farmer group, Rp88.599.757 for UD Jaya Abadi, Rp35.726.194 for UD Dalfa Kamila, and Rp96.738.609 for UD Putra Mandiri. The partnership has created business sustainability through the certainty of market and raw material supply. Keywords: trade partnership, farmer group, sawmill, financial performance","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"21 1","pages":"52-52"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85363154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was: (1) To identify supply chain structure of fresh fruit and vegetables in LotteMart Wholesale Bogor, (2) Analyze the value of bullwhip effect in the supply chain of fresh fruit and vegetables in LotteMart Wholesale Bogor. (3) Analyze the factors that led to the bullwhip effect in the supply chain of fresh fruit and vegetables at LotteMart Wholesale Bogor, (4) Reduce the bullwhip effect in the supply chain of fresh fruit and vegetables in LotteMart Wholesale Bogor. Method that used in this research are bullwhip effect formula to analyze the value of bullwhip effect and simulation to reduce bullwhip effect with software Arena Rockwell 14.0. The results showed that fresh fruit and vegetables in LotteMart Wholesale Bogor experienced bullwhip effect and also different scenario of time between arivals distribution able to reduce bullwhip effect value in supply chain. Keywords: supply chain, bullwhip effect, arena simulation, LotteMart
{"title":"REDUCTION OF BULLWHIP EFFECT ON COMMODITY SUPPLY CHAIN IN FRESH FRUITS AND VEGETABLES WHOLESALE LOTTEMART BOGOR","authors":"Bimahri Qaulan Tsaqiela, Y. Arkeman, B. Sanim","doi":"10.17358/IJBE.2.1.43","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.43","url":null,"abstract":"The purpose of this study was: (1) To identify supply chain structure of fresh fruit and vegetables in LotteMart Wholesale Bogor, (2) Analyze the value of bullwhip effect in the supply chain of fresh fruit and vegetables in LotteMart Wholesale Bogor. (3) Analyze the factors that led to the bullwhip effect in the supply chain of fresh fruit and vegetables at LotteMart Wholesale Bogor, (4) Reduce the bullwhip effect in the supply chain of fresh fruit and vegetables in LotteMart Wholesale Bogor. Method that used in this research are bullwhip effect formula to analyze the value of bullwhip effect and simulation to reduce bullwhip effect with software Arena Rockwell 14.0. The results showed that fresh fruit and vegetables in LotteMart Wholesale Bogor experienced bullwhip effect and also different scenario of time between arivals distribution able to reduce bullwhip effect value in supply chain. Keywords: supply chain, bullwhip effect, arena simulation, LotteMart","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"1 1","pages":"43-43"},"PeriodicalIF":0.0,"publicationDate":"2016-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90235974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tantry Nugroho, U. Sumarwan, Kirbrandoko Kirbrandoko
This study aimed to analyze the factors that influence consumers in making the decision to buy organic tofu. The theory of factors that influence the purchasing behavior developed by Kotler was used as the analytical tool, and these factors include cultural factors, social factors, personal factors, psychological factors and purchasing process. These data were collected through interview techniques and analyzed descriptively using multinomial logistic regression. The characteristics of respondents indicated the consumers who never bought organic tofu are mostly at the age of 26-35 years old and university graduates, do not work, have an expenditure from Rp 1 million to Rp 2.5 million, are highly knowledge, and have the highest scores on the perceptions on sustainable and environmentally friendly organic farming, health benefits, and a more expensive price. There are a number of factors that influence consumers in making purchase decisions of organic tofu including age, education, knowledge and product external factors. The consumers who are potentially interested in purchasing the organic tofu are at the age of 36–50 years old, university graduates, highly knowledgeable in food and organic tofu products, because the higher the education and knowledge, the greater the interest in buying the products, and they approved of the external products such as price, advertising, personal selling and places of selling which are also potentially equal. The managerial implications for the business agents of tofu organic product is that they must be more active in assuring the consumers that these products are good for them by creating a blog, an ad in the local paper, or a pamphlet containing information of the product. Keywords: purchase decision, logistic regression, organic tofu product, purchasing interest Abstrak Penelitian ini bertujuan menganalisis faktor yang mempengaruhi konsumen dalam melakukan pengambilan keputusan membeli tahu organik. Sebagai alat analisis digunakan teori faktor-faktor yang mempengaruhi perilaku pembelian yaitu teori yang dikembangkan oleh Kotler dimana faktor-faktor tersebut adalah: faktor budaya, faktor sosial, faktor pribadi, faktor psikologis dan proses pembelian. Data ini dikumpulkan melalui teknik wawancara serta dianalisis secara deskriptif dan uji regresi logistik multinomial. Karakteristik responden menunjukkan konsumen yang sudah pernah membeli sebagian besar berada pada usia 26–35 tahun, berpendidikan perguruan tinggi, tidak bekerja, berpengeluaran 1–2,5 juta, memiliki pengetahuan tinggi, memiliki persepsi setuju dengan skor tertinggi mengenai pertanian organik berkelanjutan, ramah lingkungan, manfaat kesehatan dan harga yang lebih mahal. Terdapat faktor-faktor yang mempengaruhi konsumen dalam pengambilan keputusan pembelian tahu organik diantaranya usia, pendidikan, pengetahuan dan faktor eksternal produk. Konsumen yang berpotensial dan berminat membeli tahu organik terdapat pada usia 36–50 tahun, pendidikan tamatan p
本研究旨在分析影响消费者购买有机豆腐的因素。本文采用科特勒提出的影响购买行为因素理论作为分析工具，这些因素包括文化因素、社会因素、个人因素、心理因素和购买过程。这些数据通过访谈技术收集，并使用多项逻辑回归进行描述性分析。调查对象的特征表明，从未购买过有机豆腐的消费者大多年龄在26-35岁之间，大学毕业生，没有工作，消费在100万- 250万卢比之间，知识水平高，对可持续环保有机农业、健康效益和价格较高的认知得分最高。影响消费者购买有机豆腐的因素有很多，包括年龄、教育程度、知识和产品外部因素。潜在有兴趣购买有机豆腐的消费者年龄在36-50岁之间，大学毕业，对食品和有机豆腐产品有很高的知识，因为教育程度和知识越高，购买的兴趣越大，他们对外部产品如价格、广告、个人销售、销售地点等也有潜在的平等。对豆腐有机产品代理商的管理启示是，他们必须更积极地向消费者保证这些产品对他们有好处，通过创建博客，在当地报纸上刊登广告，或一本包含产品信息的小册子。关键词:购买决策，logistic回归，有机豆腐产品，购买兴趣Sebagai alat analysis digunakan teori factor - factor yang mempengaruhi peraku peraku penbelian yitu teori yang dikembangkan oleh Kotler dimana factor - factor terse但adalah: budaya factor, social factor, pribadi, psychology factor and proproses penbelian。数据为双样本、多样本、多样本、多样本、多样本、多样本、多样本、多样本、多样本、多样本、多样本。Karakteristik respondmenunjukkan konsumen yang sudah pernah memberdidikan perguruan tinggi, tidak bekerja, berpeneluaran 1 - 2,5 juta, memiliki pengetahuan tinggi, memiliki persepsi setuju dengan skor tertinggi mengenai pertanian organik berkelanjutan, ramah lingkungan, manfaat kesehatan dan harga yang lebih mahal。Terdapat factor - factor of yang mempenaruhi konsumen dalam pengambilan keputusan penbelian tahu有机地，pentananya usia, pendidikan, pengetahuan dan factor of kesternal产品。康苏门杨氏电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线、电位线。Implikasi management bagi pelaku bisnis product tahu organik adalah lebih giat dalam meyakinkan product terbut bukti baik bagi konsumen，独立会员博客atau member iklan di koran local, atau pamflet yang berisikan info dari product。卡塔昆奇:可普洱茶、可普洱茶、可普洱茶、可普洱茶、可普洱茶、可普洱茶
{"title":"FACTORS INFLUENCING THE PURCHASE DECISION OF ORGANIC TOFU","authors":"Tantry Nugroho, U. Sumarwan, Kirbrandoko Kirbrandoko","doi":"10.17358/IJBE.1.3.115","DOIUrl":"https://doi.org/10.17358/IJBE.1.3.115","url":null,"abstract":"This study aimed to analyze the factors that influence consumers in making the decision to buy organic tofu. The theory of factors that influence the purchasing behavior developed by Kotler was used as the analytical tool, and these factors include cultural factors, social factors, personal factors, psychological factors and purchasing process. These data were collected through interview techniques and analyzed descriptively using multinomial logistic regression. The characteristics of respondents indicated the consumers who never bought organic tofu are mostly at the age of 26-35 years old and university graduates, do not work, have an expenditure from Rp 1 million to Rp 2.5 million, are highly knowledge, and have the highest scores on the perceptions on sustainable and environmentally friendly organic farming, health benefits, and a more expensive price. There are a number of factors that influence consumers in making purchase decisions of organic tofu including age, education, knowledge and product external factors. The consumers who are potentially interested in purchasing the organic tofu are at the age of 36–50 years old, university graduates, highly knowledgeable in food and organic tofu products, because the higher the education and knowledge, the greater the interest in buying the products, and they approved of the external products such as price, advertising, personal selling and places of selling which are also potentially equal. The managerial implications for the business agents of tofu organic product is that they must be more active in assuring the consumers that these products are good for them by creating a blog, an ad in the local paper, or a pamphlet containing information of the product. Keywords: purchase decision, logistic regression, organic tofu product, purchasing interest Abstrak Penelitian ini bertujuan menganalisis faktor yang mempengaruhi konsumen dalam melakukan pengambilan keputusan membeli tahu organik. Sebagai alat analisis digunakan teori faktor-faktor yang mempengaruhi perilaku pembelian yaitu teori yang dikembangkan oleh Kotler dimana faktor-faktor tersebut adalah: faktor budaya, faktor sosial, faktor pribadi, faktor psikologis dan proses pembelian. Data ini dikumpulkan melalui teknik wawancara serta dianalisis secara deskriptif dan uji regresi logistik multinomial. Karakteristik responden menunjukkan konsumen yang sudah pernah membeli sebagian besar berada pada usia 26–35 tahun, berpendidikan perguruan tinggi, tidak bekerja, berpengeluaran 1–2,5 juta, memiliki pengetahuan tinggi, memiliki persepsi setuju dengan skor tertinggi mengenai pertanian organik berkelanjutan, ramah lingkungan, manfaat kesehatan dan harga yang lebih mahal. Terdapat faktor-faktor yang mempengaruhi konsumen dalam pengambilan keputusan pembelian tahu organik diantaranya usia, pendidikan, pengetahuan dan faktor eksternal produk. Konsumen yang berpotensial dan berminat membeli tahu organik terdapat pada usia 36–50 tahun, pendidikan tamatan p","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"18 1","pages":"115-115"},"PeriodicalIF":0.0,"publicationDate":"2015-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87518540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mobile payment is an industry's response to global and regional technological-driven, as well as national social-economical driven in less cash society development. The purposes of this study were 1) identifying positioning of PT. Indosat in providing a response to Indonesian mobile payment market, 2) analyzing Indosat’s internal capabilities and business model fit with environment turbulence, and 3) formulating the optimum mobile payment business model development design for Indosat. The method used in this study was a combination of qualitative and quantitative analysis through in-depth interviews with purposive judgment sampling. The analysis tools used in this study were Business Model Canvas (MBC) and Ansoff’s Strategic Diagnosis. The interviewees were the representatives of PT. Indosat internal management and mobile payment business value chain stakeholders. Based on BMC mapping which is then analyzed by strategic diagnosis model, a considerable gap (>1) between the current market environment and Indosat strategy of aggressiveness with the expected future of environment turbulence level was obtained. Therefore, changes in the competitive strategy that need to be conducted include 1) developing a new customer segment, 2) shifting the value proposition that leads to the extensification of mobile payment, 3) monetizing effective value proposition, and 4) integrating effective collaboration for harmonizing company’s objective with the government's vision. Keywords: business model canvas, Indosat, mobile payment, less cash society, strategic diagnosis Abstrak Mobile payment adalah sebuah respon industri terhadap dorongan teknologi global maupun regional, serta dorongan ekonomi nasional berupa pembentukan Masyarakat Non Tunai. Tujuan penelitian ini adalah 1) mengidentifikasi positioning PT. Indosat dalam memberikan respon terhadap pasar mobile payment di Indonesia, 2) menganalisis kesesuaian kapabilitas internal dan model bisnis mobile payment Indosat dengan turbulensi lingkungan, 3) memberikan rancangan pengembangan model bisnis mobile payment yang optimal bagi Indosat. Metode yang digunakan dalam penelitian ini adalah kombinasi analisis kualitatif dan kuantitatif melalui wawancara mendalam kepada narasumber ahli yang ditentukan secara purposive judgement sampling. Alat analisis yang digunakan dalam penelitian ini adalah Model Bisnis Kanvas (MBK) dan Strategic Diagnosis Ansoff. Narasumber penelitian adalah perwakilan manajemen internal PT. Indosat dan pihak-pihak pemangku kepentingan di dalam rantai nilai dasar bisnis mobile payment. Berdasarkan pemetaan MBK yang kemudian dianalisis dengan model strategic diagnosis menghasilkan adanya gap yang cukup jauh (>1) antara lingkungan pasar saat ini dan agresifitas strategi Indosat dengan tingkat turbulensi lingkungan masa depan yang diharapkan. Oleh karena itu, perubahan strategi kompetitif yang perlu dilakukan adalah 1) membentuk segmen pelanggan baru, 2) melakukan pergeseran proposisi nilai yang men
移动支付是全球和区域技术驱动以及国家社会经济驱动下在少现金社会发展的一种产业响应。本研究的目的是:1)确定PT. Indosat在应对印尼移动支付市场中的定位;2)分析Indosat的内部能力和适应环境动荡的商业模式;3)为Indosat制定最优的移动支付商业模式开发设计。本研究采用定性与定量相结合的方法，通过深度访谈，有目的的判断抽样。本研究使用的分析工具是商业模式画布(MBC)和安索夫战略诊断(Ansoff’s Strategic Diagnosis)。受访者是PT. Indosat内部管理和移动支付业务价值链利益相关者的代表。在BMC映射的基础上，通过战略诊断模型进行分析，得出当前市场环境与Indosat侵略性战略之间存在较大差距(>1)，且预期未来环境动荡程度。因此，需要进行的竞争战略变化包括:1)开发新的客户群;2)改变价值主张，从而扩大移动支付;3)将有效的价值主张货币化;4)整合有效的协作，以协调公司的目标与政府的愿景。【关键词】商业模式canvas，印度，移动支付，少现金社会，战略诊断【摘要】移动支付adalah sebuah响应产业terhadap dorongan技术，全球，区域，serta dorongan经济，国家经济，pembentukan Masyarakat Non Tunai。图juan penelitian ini adalah 1) mengidentifikasi定位PT. Indosat dalam成员响应，对印尼移动支付进行响应;2)menganalisan kapabilit内部数据模型，对移动支付进行分析;3)member ranancan和pengembangan模型，对移动支付进行优化。定性分析、定性分析、定性分析、定性分析、定性分析、定性分析、定性分析、定性分析、定性分析、目的性判断、抽样分析。预警分析、预警分析、预警分析、预警分析、预警分析、预警分析、预警分析、预警分析、预警分析、预警分析、预警分析。narasnumber penelitian adalah perwakilan管理内部PT. Indosat dan pihak-pihak pemangku kepentingand di dalam rantai nilai dasar bisnis移动支付。【参考译文】【参考译文】Berdasarkan pemetaan MBK杨kemudian diananalysis杨kemudian diharapkan战略诊断孟哈西尔坎adanya差距杨家杰(>1)【参考译文】【参考译文】【参考译文】1)移动支付，2)移动支付，3)移动支付，3)移动支付，4)移动支付，3)移动支付，4)移动支付，3)移动支付，3)移动支付，4)移动支付，3)移动支付，3)移动支付，4)移动支付，3)移动支付，3)移动支付，3)移动支付，3)移动支付，3)移动支付，3)移动支付，3)移动支付，3)移动支付，Kata kunci:模型bisnis kanvas，移动支付，Indosat, masyarakat non tunai，战略诊断
{"title":"FIT ANALYSIS OF INDOSAT DOMPETKU BUSINESS MODEL USING A STRATEGIC DIAGNOSIS APPROACH","authors":"Fauzi Ridwansyah, R. Oktaviani, I. T. Saptono","doi":"10.17358/IJBE.1.3.137","DOIUrl":"https://doi.org/10.17358/IJBE.1.3.137","url":null,"abstract":"Mobile payment is an industry's response to global and regional technological-driven, as well as national social-economical driven in less cash society development. The purposes of this study were 1) identifying positioning of PT. Indosat in providing a response to Indonesian mobile payment market, 2) analyzing Indosat’s internal capabilities and business model fit with environment turbulence, and 3) formulating the optimum mobile payment business model development design for Indosat. The method used in this study was a combination of qualitative and quantitative analysis through in-depth interviews with purposive judgment sampling. The analysis tools used in this study were Business Model Canvas (MBC) and Ansoff’s Strategic Diagnosis. The interviewees were the representatives of PT. Indosat internal management and mobile payment business value chain stakeholders. Based on BMC mapping which is then analyzed by strategic diagnosis model, a considerable gap (>1) between the current market environment and Indosat strategy of aggressiveness with the expected future of environment turbulence level was obtained. Therefore, changes in the competitive strategy that need to be conducted include 1) developing a new customer segment, 2) shifting the value proposition that leads to the extensification of mobile payment, 3) monetizing effective value proposition, and 4) integrating effective collaboration for harmonizing company’s objective with the government's vision. Keywords: business model canvas, Indosat, mobile payment, less cash society, strategic diagnosis Abstrak Mobile payment adalah sebuah respon industri terhadap dorongan teknologi global maupun regional, serta dorongan ekonomi nasional berupa pembentukan Masyarakat Non Tunai. Tujuan penelitian ini adalah 1) mengidentifikasi positioning PT. Indosat dalam memberikan respon terhadap pasar mobile payment di Indonesia, 2) menganalisis kesesuaian kapabilitas internal dan model bisnis mobile payment Indosat dengan turbulensi lingkungan, 3) memberikan rancangan pengembangan model bisnis mobile payment yang optimal bagi Indosat. Metode yang digunakan dalam penelitian ini adalah kombinasi analisis kualitatif dan kuantitatif melalui wawancara mendalam kepada narasumber ahli yang ditentukan secara purposive judgement sampling. Alat analisis yang digunakan dalam penelitian ini adalah Model Bisnis Kanvas (MBK) dan Strategic Diagnosis Ansoff. Narasumber penelitian adalah perwakilan manajemen internal PT. Indosat dan pihak-pihak pemangku kepentingan di dalam rantai nilai dasar bisnis mobile payment. Berdasarkan pemetaan MBK yang kemudian dianalisis dengan model strategic diagnosis menghasilkan adanya gap yang cukup jauh (>1) antara lingkungan pasar saat ini dan agresifitas strategi Indosat dengan tingkat turbulensi lingkungan masa depan yang diharapkan. Oleh karena itu, perubahan strategi kompetitif yang perlu dilakukan adalah 1) membentuk segmen pelanggan baru, 2) melakukan pergeseran proposisi nilai yang men","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"5 1","pages":"137-137"},"PeriodicalIF":0.0,"publicationDate":"2015-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87130737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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