The main objective of this study was to analyze the factors that determines consumers in their purchasing decisions Muslim dress and recommend the proposed marketing mix strategy affects customer satisfaction and loyalty which can have an impact on purchasing decisions / repurchase (repurchase) by consumers. The analytical methods used in this study Chi-Square Test, Thurstone Case-V Analysis, Correspondence Analysis, and Structural Equation Model. The results showed the purchasing decisions Muslim clothing there is a relationship between level of education and average revenue / expenditure per month with custom usage Muslim clothing, there are five sequences attribute Muslim clothing that is essential according to the respondents, the underwear model, quality of materials, patterns typical, leisure time used as well as an attractive packaging design. Muslim clothing brand Ke'ke is purchased by consumers because the ads fit the facts, reasonably priced, there are many models of quality koko and containerized, while shortcomings are in the variation of the veil / hijab and less spread of sales outlets. The products are very dominant. They influence purchasing decisions of consumers so that the superiority of the product should be maintained and even improved. Keywords: muslim clothing, the mix marketing, re-purchasing decisions
{"title":"EFFECT OF MIX MARKETING ON RE–PURCHASE DECISION OF MUSLIM DRESS IN BOGOR (MUSLIM CLOTHING PRODUCT OF KEKE)","authors":"I. Setiawan, B. Suharjo, M. Najib","doi":"10.17358/IJBE.2.3.197","DOIUrl":"https://doi.org/10.17358/IJBE.2.3.197","url":null,"abstract":"The main objective of this study was to analyze the factors that determines consumers in their purchasing decisions Muslim dress and recommend the proposed marketing mix strategy affects customer satisfaction and loyalty which can have an impact on purchasing decisions / repurchase (repurchase) by consumers. The analytical methods used in this study Chi-Square Test, Thurstone Case-V Analysis, Correspondence Analysis, and Structural Equation Model. The results showed the purchasing decisions Muslim clothing there is a relationship between level of education and average revenue / expenditure per month with custom usage Muslim clothing, there are five sequences attribute Muslim clothing that is essential according to the respondents, the underwear model, quality of materials, patterns typical, leisure time used as well as an attractive packaging design. Muslim clothing brand Ke'ke is purchased by consumers because the ads fit the facts, reasonably priced, there are many models of quality koko and containerized, while shortcomings are in the variation of the veil / hijab and less spread of sales outlets. The products are very dominant. They influence purchasing decisions of consumers so that the superiority of the product should be maintained and even improved. Keywords: muslim clothing, the mix marketing, re-purchasing decisions","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"28 1","pages":"197-197"},"PeriodicalIF":0.0,"publicationDate":"2016-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90493052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purposes of this study were 1) to analyze the decision model of Smart Plus insurance product purchase and 2) to determine the criteria, sub-criteria, and alternative priorities in Smart Plus purchase decision model. The methods utilized in the study included a survey and interview (in-depth interview) by using an AHP analysis (Analytical Hierarchy Process) and processing software of "Expert Choice". The result of the first analysis indicated the four marketing mixes that had been performed (Price, Product, Process, and Place); while the second one showed that the purchase of Smart Plus product is based on the factors with the level of interest as follow: benefit (36.3%), premium (35.7%), membership process (14.6%), and provider (13.4%). The result of the second analysis revealed the important sub-criteria including premium offer, additional benefits, membership card, and temporary certificate from the medical specialist. Keywords: AHP, life insurance, marketing mix, purchase decision
{"title":"AN ANALYSIS ON THE DECISION MODEL OF SMART PLUS INSURANCE PRODUCT PURCHASE","authors":"Fitry Primadona, U. Sumarwan, M. Najib","doi":"10.17358/IJBE.2.3.165","DOIUrl":"https://doi.org/10.17358/IJBE.2.3.165","url":null,"abstract":"The purposes of this study were 1) to analyze the decision model of Smart Plus insurance product purchase and 2) to determine the criteria, sub-criteria, and alternative priorities in Smart Plus purchase decision model. The methods utilized in the study included a survey and interview (in-depth interview) by using an AHP analysis (Analytical Hierarchy Process) and processing software of \"Expert Choice\". The result of the first analysis indicated the four marketing mixes that had been performed (Price, Product, Process, and Place); while the second one showed that the purchase of Smart Plus product is based on the factors with the level of interest as follow: benefit (36.3%), premium (35.7%), membership process (14.6%), and provider (13.4%). The result of the second analysis revealed the important sub-criteria including premium offer, additional benefits, membership card, and temporary certificate from the medical specialist. Keywords: AHP, life insurance, marketing mix, purchase decision","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"68 1","pages":"165-165"},"PeriodicalIF":0.0,"publicationDate":"2016-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78333372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Identification of potential areas in an agricultural sector is needed in order to meet the national food needs, among others, by carrying out mapping the potential areas through clustering the Kabupaten-Kota in Indonesia, especially on imported agricultural commodities of food crops and horticultures. The use of cluster analysis with top-down clustering method (K-means) produces the best cluster. Of 268 regencies-cities, there are 7 clusters, namely Cluster 1 consisting of 154 regencies, Cluster 2 consisting of 2 regencies, Cluster 3 consisting of only1 regency, Cluster 4 consisting of 8 regencies, Cluster 5 consisting of 24 regencies, Cluster 6 consisting of 75 regencies, and Cluster 7 consisting of 4 regencies. Each cluster has its own dominant commodity characteristics. The results of typology klassen on constructed clusters show that food crop and horticulture commodities have grown well and fast. Out of 13 commodities, there are 7 major commodities: Cluster 1: rice and corns; Clusters 2, 3 and 7: cassava; Cluster 4: corns, cassavas and chilly; Cluster 5: apples; Cluster 6: corns, shallots, and garlic. Six other commodities do not grow well, namely sorghum, potatoes, soybeans, peanuts, oranges, and grapes. The potential lack of an area is due to the plants’ low productivity, which is mainly because of plant pests, highly operational cost, climates and natural disasters. Keywords: imports, food crops, horticulture, cluster, and leading sector.
{"title":"CLUSTER OF INDONESIA KABUPATEN-KOTA POTENTIAL IN DEVELOPING FOOD CROP AND HORTICULTURE COMMODITIES","authors":"I. Wahyudi, N. Nuryartono, A. Rifin","doi":"10.17358/IJBE.2.3.151","DOIUrl":"https://doi.org/10.17358/IJBE.2.3.151","url":null,"abstract":"Identification of potential areas in an agricultural sector is needed in order to meet the national food needs, among others, by carrying out mapping the potential areas through clustering the Kabupaten-Kota in Indonesia, especially on imported agricultural commodities of food crops and horticultures. The use of cluster analysis with top-down clustering method (K-means) produces the best cluster. Of 268 regencies-cities, there are 7 clusters, namely Cluster 1 consisting of 154 regencies, Cluster 2 consisting of 2 regencies, Cluster 3 consisting of only1 regency, Cluster 4 consisting of 8 regencies, Cluster 5 consisting of 24 regencies, Cluster 6 consisting of 75 regencies, and Cluster 7 consisting of 4 regencies. Each cluster has its own dominant commodity characteristics. The results of typology klassen on constructed clusters show that food crop and horticulture commodities have grown well and fast. Out of 13 commodities, there are 7 major commodities: Cluster 1: rice and corns; Clusters 2, 3 and 7: cassava; Cluster 4: corns, cassavas and chilly; Cluster 5: apples; Cluster 6: corns, shallots, and garlic. Six other commodities do not grow well, namely sorghum, potatoes, soybeans, peanuts, oranges, and grapes. The potential lack of an area is due to the plants’ low productivity, which is mainly because of plant pests, highly operational cost, climates and natural disasters. Keywords: imports, food crops, horticulture, cluster, and leading sector.","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"48 1","pages":"151-151"},"PeriodicalIF":0.0,"publicationDate":"2016-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84764259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pangasius fillet industry in Indonesia that has grown in recent years will face the ASEAN regional competitiveness that began in late 2015. To face competitiveness from other countries, especially Vietnam as the largest Pangasius fillet producer, this study was carried out with regard to internal and external factors as a consideration in determining future strategies. This study aims to generate alternative competitiveness strategies of Pangasius fillet through descriptive analysis, SWOT, and AHP. The analysis result of internal forces obtains the total scores of 2.645 and external forces with the score of 2.505; this means that suggested strategy belongs to hold and maintain category. AHP analysis shows that alternative strategy with the highest score consecutively is the development of aquaculture technology for quality and efficient raw material, institutional strengthening of fish farmers and suppliers, diversification and product innovation, encouragement in investment on an integrated Pangasius fillet industry, branding of the Indonesian yellow fillet. The main objective of the strategy is focusing on the continuity of production and fulfillment of consumer preferences in order to create stability of supply and demand. Keywords: AHP, competitiveness, Pangasius fillet, SWOT
{"title":"COMPETITIVEVENESS STRATEGIES OF INDONESIA PANGASIUS FILLET","authors":"A. Ramadhan, R. Suwandi, W. Trilaksani","doi":"10.17358/IJBE.2.2.82","DOIUrl":"https://doi.org/10.17358/IJBE.2.2.82","url":null,"abstract":"Pangasius fillet industry in Indonesia that has grown in recent years will face the ASEAN regional competitiveness that began in late 2015. To face competitiveness from other countries, especially Vietnam as the largest Pangasius fillet producer, this study was carried out with regard to internal and external factors as a consideration in determining future strategies. This study aims to generate alternative competitiveness strategies of Pangasius fillet through descriptive analysis, SWOT, and AHP. The analysis result of internal forces obtains the total scores of 2.645 and external forces with the score of 2.505; this means that suggested strategy belongs to hold and maintain category. AHP analysis shows that alternative strategy with the highest score consecutively is the development of aquaculture technology for quality and efficient raw material, institutional strengthening of fish farmers and suppliers, diversification and product innovation, encouragement in investment on an integrated Pangasius fillet industry, branding of the Indonesian yellow fillet. The main objective of the strategy is focusing on the continuity of production and fulfillment of consumer preferences in order to create stability of supply and demand. Keywords: AHP, competitiveness, Pangasius fillet, SWOT","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"285 1","pages":"82-92"},"PeriodicalIF":0.0,"publicationDate":"2016-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77880892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Coffee Commodities in Pati were undeveloped compared to some other areas in Central Java as a coffee production center. Coffee farmers have some problems in the production of coffee: scarcity of subsidized fertilizers, difficulty to take credit, lack of dried coffee beans, and damaged roads that lead to expensive production costs. Coffee farmers play a role in the production activities as decision makers that will directly affect income. The aim of this research was to identify factors that influence the decision of coffee farmers to take credit. The study was conducted in coffee plantations of Klakahkasihan Village, Gembong, Pati. Cross-section data from Sido Makmur farmer group in Klakahkasihan village were collected directly from 52 respondents. They were 32 farmers who took and 20 farmers who did not take credit. The method used to analyze was probit method analysis. The results showed that the land area and the age of coffee plant variables had a negative coefficients, which means the smaller the land area and the younger the coffee plants, the higher the chances to take the credit. While the number of family members had a positive coefficient, which means that the greater the number of family members, the more chances farmers will take credit. Based on the above results it can be concluded that the farmer's decision to take credit is not for production process, but for other purposes. Keywords:farmer decisions, access credit, coffee plantation,Sido Makmur farmer groups, Pati
{"title":"ANALYSIS OF COFFEE FARMERS’ DECISION TO TAKE CREDIT IN PATI REGENCY","authors":"Stevana Astra Jaya, H. Harianto, M. P. Hutagaol","doi":"10.17358/IJBE.2.2.93","DOIUrl":"https://doi.org/10.17358/IJBE.2.2.93","url":null,"abstract":"Coffee Commodities in Pati were undeveloped compared to some other areas in Central Java as a coffee production center. Coffee farmers have some problems in the production of coffee: scarcity of subsidized fertilizers, difficulty to take credit, lack of dried coffee beans, and damaged roads that lead to expensive production costs. Coffee farmers play a role in the production activities as decision makers that will directly affect income. The aim of this research was to identify factors that influence the decision of coffee farmers to take credit. The study was conducted in coffee plantations of Klakahkasihan Village, Gembong, Pati. Cross-section data from Sido Makmur farmer group in Klakahkasihan village were collected directly from 52 respondents. They were 32 farmers who took and 20 farmers who did not take credit. The method used to analyze was probit method analysis. The results showed that the land area and the age of coffee plant variables had a negative coefficients, which means the smaller the land area and the younger the coffee plants, the higher the chances to take the credit. While the number of family members had a positive coefficient, which means that the greater the number of family members, the more chances farmers will take credit. Based on the above results it can be concluded that the farmer's decision to take credit is not for production process, but for other purposes. Keywords:farmer decisions, access credit, coffee plantation,Sido Makmur farmer groups, Pati","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"13 1","pages":"93-100"},"PeriodicalIF":0.0,"publicationDate":"2016-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87258276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to examine the effect of capital structure (debt to asset ratio and debt to equity ratio), economic value added, and coal reserves towards Tobin’s Q, as a proxy of firms’ value, of coal companies listed on the Indonesia Stock Exchange (IDX). This study also aims to examine the contribution of Tobin’s Q towards sectoral stock index price of coal production companies. From a total population of 23 companies, this study took a sample of 16 coal production companies using purposive sampling method. The data used is collected from the companies audited financial statements and annual reports in IDX’s website from 2009 to 2014. The results of multiple linear regression analysis show that there is significant impact of economic value added, coal reserves and profitability dummy towards Tobin’s Q. Furthermore, the results of linear regression analysis show that there is significant impact of Tobin’s Q towards sectoral stock index price of coal production companies. Based on the results of this study, the financial decision makers in coal production companies are advised to use economic value added, availability of coal reserves and profitability in improving firm value reflected in its share price. Keywords: capital structure, coal reserves, economic value added, Tobin’s Q
{"title":"FACTORS AFFECTING TOBIN'S Q COAL MINING COMPANY REGISTERED IN INDONESIA STOCK EXCHANGE","authors":"E. Batara Manurung, H. Siregar, I. T. Saptono","doi":"10.17358/IJBE.2.2.130","DOIUrl":"https://doi.org/10.17358/IJBE.2.2.130","url":null,"abstract":"The purpose of this study is to examine the effect of capital structure (debt to asset ratio and debt to equity ratio), economic value added, and coal reserves towards Tobin’s Q, as a proxy of firms’ value, of coal companies listed on the Indonesia Stock Exchange (IDX). This study also aims to examine the contribution of Tobin’s Q towards sectoral stock index price of coal production companies. From a total population of 23 companies, this study took a sample of 16 coal production companies using purposive sampling method. The data used is collected from the companies audited financial statements and annual reports in IDX’s website from 2009 to 2014. The results of multiple linear regression analysis show that there is significant impact of economic value added, coal reserves and profitability dummy towards Tobin’s Q. Furthermore, the results of linear regression analysis show that there is significant impact of Tobin’s Q towards sectoral stock index price of coal production companies. Based on the results of this study, the financial decision makers in coal production companies are advised to use economic value added, availability of coal reserves and profitability in improving firm value reflected in its share price. Keywords: capital structure, coal reserves, economic value added, Tobin’s Q","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"26 1","pages":"130-130"},"PeriodicalIF":0.0,"publicationDate":"2016-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79601559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PT XYZ is foreign investment company on food and beverages manufacturer with health benefit positioning. PT XYZ is willing to consistent of safety, quality and productivity (SQP) aspect, therefore should be encouraged by high quality human resources. Employee motivation was stimulated by remuneration program in order to increase employee performance in PT XYZ. The aim of this study was to analyze remuneration effect towards employee motivation and it’s implication to employee performance at PT XYZ using employee perception. The population of this study is taken from staff level to supervisor level from 10 Departments. The numbers of sample are 132 people. The sampling technique used in the study was stratified with purposive and convenience sampling method with the analytical method using Structural Equation Modeling (SEM). The result of this study shows remuneration has significant effect towards employee motivation and employee performance, while motivation has insignificant effect towards employee performance. SEM results show each highest coefficient are wages based on needs indicator at remuneration variable, individual development indicator at variable motivation and obedience indicator at employee performance variable. Management of PT XYZ should be maintaining components of remuneration, motivation and employee performance that’s already had good score and also pay attention to component of remuneration which has low score index to enhance employee motivation and also employee performance. Keywords: employee motivation, employee performance, remuneration, SEM
{"title":"THE EFFECT OF REMUNERATION ON MOTIVATION THAT IMPLICATES EMPLOYEE’S PERFORMANCE IN XYZ COMPANY","authors":"Aldi Cahyanugroho, M. Hubeis, H. Wijayanto","doi":"10.17358/IJBE.2.2.112","DOIUrl":"https://doi.org/10.17358/IJBE.2.2.112","url":null,"abstract":"PT XYZ is foreign investment company on food and beverages manufacturer with health benefit positioning. PT XYZ is willing to consistent of safety, quality and productivity (SQP) aspect, therefore should be encouraged by high quality human resources. Employee motivation was stimulated by remuneration program in order to increase employee performance in PT XYZ. The aim of this study was to analyze remuneration effect towards employee motivation and it’s implication to employee performance at PT XYZ using employee perception. The population of this study is taken from staff level to supervisor level from 10 Departments. The numbers of sample are 132 people. The sampling technique used in the study was stratified with purposive and convenience sampling method with the analytical method using Structural Equation Modeling (SEM). The result of this study shows remuneration has significant effect towards employee motivation and employee performance, while motivation has insignificant effect towards employee performance. SEM results show each highest coefficient are wages based on needs indicator at remuneration variable, individual development indicator at variable motivation and obedience indicator at employee performance variable. Management of PT XYZ should be maintaining components of remuneration, motivation and employee performance that’s already had good score and also pay attention to component of remuneration which has low score index to enhance employee motivation and also employee performance. Keywords: employee motivation, employee performance, remuneration, SEM","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"8 1","pages":"112-112"},"PeriodicalIF":0.0,"publicationDate":"2016-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84678900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Djoni Djoni, R. Oktaviani, Kirbrandoko Kirbrandoko
This study discusses the factors that affect the performance of sales in the direct selling business in PT Srirara Kanaka Pratama (PT SKP). Direct selling is part of a growing sector of small and medium businesses, especially in creating alternative jobs. The purpose of this study was to identify and analyze the main factors that affect the performance of sales in PT SKP in Jabodetabek area and formulate its managerial implications. This study used a descriptive analysis to look at the characteristics of the respondent and a multiple linear regression analysis to identify factors that affect the sales performance in PT SKP. The number of respondents in this study is 60 active members. The study results showed that the factors affecting the sales performance in PT SKP are incentives and rewards from sold products. For the managerial implementation in order to improve the sales performance of its members, PT SKP will provide more interesting incentives or bonuses and increase the number of members who receive bonuses as well as the amount of bonuses by creating programs and activities supporting such a condition. It will also create more attractive products of higher selling power as a reward to increase the motivation of members in order to increase sales. Keywords: direct selling, sales performance, multiple linear regression, PT SKP
{"title":"FACTORS AFFECTING THE SALES PERFORMANCE OF PT SKP (A CASE STUDY OF SALES FORCE OF MOORLIFE INDONESIA IN JABODETABEK)","authors":"Djoni Djoni, R. Oktaviani, Kirbrandoko Kirbrandoko","doi":"10.17358/IJBE.2.2.122","DOIUrl":"https://doi.org/10.17358/IJBE.2.2.122","url":null,"abstract":"This study discusses the factors that affect the performance of sales in the direct selling business in PT Srirara Kanaka Pratama (PT SKP). Direct selling is part of a growing sector of small and medium businesses, especially in creating alternative jobs. The purpose of this study was to identify and analyze the main factors that affect the performance of sales in PT SKP in Jabodetabek area and formulate its managerial implications. This study used a descriptive analysis to look at the characteristics of the respondent and a multiple linear regression analysis to identify factors that affect the sales performance in PT SKP. The number of respondents in this study is 60 active members. The study results showed that the factors affecting the sales performance in PT SKP are incentives and rewards from sold products. For the managerial implementation in order to improve the sales performance of its members, PT SKP will provide more interesting incentives or bonuses and increase the number of members who receive bonuses as well as the amount of bonuses by creating programs and activities supporting such a condition. It will also create more attractive products of higher selling power as a reward to increase the motivation of members in order to increase sales. Keywords: direct selling, sales performance, multiple linear regression, PT SKP","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"38 1","pages":"122-122"},"PeriodicalIF":0.0,"publicationDate":"2016-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75946512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Complaining is one form of communication for consumers to express their dissatisfaction. Understanding the consumer complaint behavior is an important thing for businesses; however, it is not easy to do. The initial step in understanding this behavior of consumer complaints is to map consumers based on their behavior of complaints and analyze the factors that influence this. This study examines the complaint behavior of consumers in Cibubur who have experienced dissatisfaction with a product. The objectives of this study are to map the consumer complaint behavior and identify its relationship with various factors such as consumer demographics, personality, attitude to businesses, attribution of the causes of dissatisfaction, and product attributes. A crosstab descriptive analysis method was used to map the consumers, while the Pearson correlation analysis methods was used to analyze consumer complaint behavioral relationships with various factors. The results of this study indicated that consumers in Cibubur based on their complaint behavior are classified into four groups: passive, voicers, irates and activist. The passive consumers dominate the category with a percentage of 49%. The voicers, irates, and activist belong to the complaining type and are dominated by young women, with high levels of education and income. Keywords: consumer complaint behavior, product, crosstab, pearson correlation
{"title":"BEHAVIOR ANALYSIS OF CONSUMER COMPLAINT","authors":"A. Prasetyo, H. Hartoyo, Netti Tinaprila","doi":"10.17358/IJBE.2.2.101","DOIUrl":"https://doi.org/10.17358/IJBE.2.2.101","url":null,"abstract":"Complaining is one form of communication for consumers to express their dissatisfaction. Understanding the consumer complaint behavior is an important thing for businesses; however, it is not easy to do. The initial step in understanding this behavior of consumer complaints is to map consumers based on their behavior of complaints and analyze the factors that influence this. This study examines the complaint behavior of consumers in Cibubur who have experienced dissatisfaction with a product. The objectives of this study are to map the consumer complaint behavior and identify its relationship with various factors such as consumer demographics, personality, attitude to businesses, attribution of the causes of dissatisfaction, and product attributes. A crosstab descriptive analysis method was used to map the consumers, while the Pearson correlation analysis methods was used to analyze consumer complaint behavioral relationships with various factors. The results of this study indicated that consumers in Cibubur based on their complaint behavior are classified into four groups: passive, voicers, irates and activist. The passive consumers dominate the category with a percentage of 49%. The voicers, irates, and activist belong to the complaining type and are dominated by young women, with high levels of education and income. Keywords: consumer complaint behavior, product, crosstab, pearson correlation","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"10878 1","pages":"101-111"},"PeriodicalIF":0.0,"publicationDate":"2016-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83442819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
SPR Maju Bersama is one of the location where the concept of "Sekolah Peternakan Rakyat (SPR)" is implemented, with the aim to encourage small-scale beef cattle breeder establish a professional collective enterprise under one management. SPR is designed to change the mindset, knowledge and capability of the beef cattle breeder to become the best and self-reliant entrepreneurs in the beef cattle business. In the effort to achieve its objective, the organization has not been able to carry out the model business effectively thus new strategies are needed to improve the business model. The objectives of this research are: 1) identify the present business model carried out by SPR Maju Bersama; 2) to carry out SWOT evaluation on each element of the business model; 3) formulate strategic to improve the business model that is formulated in an accurate programs. This research used the combination of business model canvas (BMC) approach and SWOT matrix analysis. The results it is concluded that the SPR Maju Bersama need to improve the business model through alternatives strategies that have been developed include: 1) increase the number of farmer members; 2) apply the concept of "agrosilvopastura" to optimize the management of natural resources; 3) increase the intensity of assistance through e-learning; 4) improve the quality and intensity of the relationship between management and farmers; 5) develop curricula, programs and guide books as well as strengthen the system of membership; 6) expand the partnership by utilizing information technology and existing business partners; 7) establish training centers and services as a resource in the field of SPR and beef cattle; 8) utilizes a strong partnership to change the mindset of farmers; 9) increasing leadership skill and the ability to use communications technology in the management of SPR. Keywords: sekolah peternakan rakyat, Bojonegoro, BMC, matrix SWOT
Maju Bersama肉牛养殖场是实施“Sekolah Peternakan Rakyat (SPR)”概念的地方之一，其目的是鼓励小规模肉牛养殖场在一个管理下建立一个专业的集体企业。SPR旨在改变肉牛饲养者的思维方式、知识和能力，使其成为肉牛行业中最优秀和自力更生的企业家。在努力实现其目标的过程中，组织无法有效地执行模型业务，因此需要新的策略来改进业务模型。本研究的目的是:1)识别SPR Maju Bersama目前的商业模式;2)对商业模式的各个要素进行SWOT评估;3)制定战略，完善商业模式，制定准确的方案。本研究采用商业模式画布法(BMC)和SWOT矩阵分析法相结合的方法。结果表明，马朱草原保护区需要通过制定的替代策略来改进商业模式，包括:1)增加农民成员数量;2)应用“农稻”概念优化自然资源管理;3)通过网络学习加大援助力度;4)提高管理者与农民关系的质量和强度;5)制定课程、项目和指南，加强会员制度;6)利用信息技术和现有业务伙伴扩大合作伙伴关系;7)建立培训中心和服务，作为SPR和肉牛领域的资源;8)利用强有力的伙伴关系来改变农民的观念;9)提高领导技能和在战略资源管理中使用通信技术的能力。关键词:sekolah peternakan rakyat, Bojonegoro, BMC，矩阵SWOT
{"title":"DEVELOPING \"SEKOLAH PETERNAKAN RAKYAT\" PROGRAM USING THE BUSINESS MODEL CANVAS APPROACH (CASE STUDY: BOJONEGORO REGENCY)","authors":"Friesgina Wiska, R. Syarief, L. M. Baga","doi":"10.17358/IJBE.2.2.69","DOIUrl":"https://doi.org/10.17358/IJBE.2.2.69","url":null,"abstract":"SPR Maju Bersama is one of the location where the concept of \"Sekolah Peternakan Rakyat (SPR)\" is implemented, with the aim to encourage small-scale beef cattle breeder establish a professional collective enterprise under one management. SPR is designed to change the mindset, knowledge and capability of the beef cattle breeder to become the best and self-reliant entrepreneurs in the beef cattle business. In the effort to achieve its objective, the organization has not been able to carry out the model business effectively thus new strategies are needed to improve the business model. The objectives of this research are: 1) identify the present business model carried out by SPR Maju Bersama; 2) to carry out SWOT evaluation on each element of the business model; 3) formulate strategic to improve the business model that is formulated in an accurate programs. This research used the combination of business model canvas (BMC) approach and SWOT matrix analysis. The results it is concluded that the SPR Maju Bersama need to improve the business model through alternatives strategies that have been developed include: 1) increase the number of farmer members; 2) apply the concept of \"agrosilvopastura\" to optimize the management of natural resources; 3) increase the intensity of assistance through e-learning; 4) improve the quality and intensity of the relationship between management and farmers; 5) develop curricula, programs and guide books as well as strengthen the system of membership; 6) expand the partnership by utilizing information technology and existing business partners; 7) establish training centers and services as a resource in the field of SPR and beef cattle; 8) utilizes a strong partnership to change the mindset of farmers; 9) increasing leadership skill and the ability to use communications technology in the management of SPR. Keywords: sekolah peternakan rakyat, Bojonegoro, BMC, matrix SWOT","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"21 1","pages":"69-69"},"PeriodicalIF":0.0,"publicationDate":"2016-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78334952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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