The rapid development of Internet economy and marketing is changing our life, where marketing has become the key for entrepreneurs to win in competition. This paper explored ways to reform the course of Marketing based on task-driven blended teaching and the ADDIE model. Starting from the teaching tasks of the course, this paper combined with the five steps of “ analysis-design-development-implementation-evaluation” to design the practical tasks of marketing in the hope of encouraging students to study marketing from a theoretical perspective. In turn, the blended teaching mode of the course is constructed to meet the learning needs of students, with emphasis on the training of students’ practical ability to cultivate them into marketing talents that suit enterprises.
{"title":"Exploration of Task-driven Blended Teaching of Marketing","authors":"Hui Li, Chen-Tai Lin, Qiaoyun Wei, Cheng Zhang, Nianwu Zhang, Min Guo","doi":"10.1109/ICAIE50891.2020.00120","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00120","url":null,"abstract":"The rapid development of Internet economy and marketing is changing our life, where marketing has become the key for entrepreneurs to win in competition. This paper explored ways to reform the course of Marketing based on task-driven blended teaching and the ADDIE model. Starting from the teaching tasks of the course, this paper combined with the five steps of “ analysis-design-development-implementation-evaluation” to design the practical tasks of marketing in the hope of encouraging students to study marketing from a theoretical perspective. In turn, the blended teaching mode of the course is constructed to meet the learning needs of students, with emphasis on the training of students’ practical ability to cultivate them into marketing talents that suit enterprises.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129973197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/ICAIE50891.2020.00035
Yang Yong-chen, Zhong Hua-cheng, Rong Cai-Wang
Through the simulation modeling of the evaluation system and the simulation prediction of the graduating talents, the evaluation of the talents’ ability to take office is quantitatively studied. On the basis of summing up the existing simulation modeling research of talent ability training, according to the needs of application-oriented talent ability evaluation, using the principle of computer simulation, this paper studies and puts forward the overall structure, model, system structure of talent ability evaluation system and the specific design content of simulation reasoning machine of evaluation system, which provides a theoretical reference for talent training in Colleges and universities, and also provides a practical basis for talent training in different positions.
{"title":"Research on the Evaluation Eystem of Talent’s Ability based on Computer Simulation Technology","authors":"Yang Yong-chen, Zhong Hua-cheng, Rong Cai-Wang","doi":"10.1109/ICAIE50891.2020.00035","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00035","url":null,"abstract":"Through the simulation modeling of the evaluation system and the simulation prediction of the graduating talents, the evaluation of the talents’ ability to take office is quantitatively studied. On the basis of summing up the existing simulation modeling research of talent ability training, according to the needs of application-oriented talent ability evaluation, using the principle of computer simulation, this paper studies and puts forward the overall structure, model, system structure of talent ability evaluation system and the specific design content of simulation reasoning machine of evaluation system, which provides a theoretical reference for talent training in Colleges and universities, and also provides a practical basis for talent training in different positions.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131104514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/ICAIE50891.2020.00023
Lining Liu, Yongsheng Zhang, Penglong Zhang, Wenqian Sun
The arrival of the era of artificial intelligence has a great impact on the produce of relationship and mode, resulting in changes in the demand for talents. As an important place to train professional and technical talents, secondary vocational schools need teachers to make changes. Teachers should improve their own educational and teaching ability, and cultivate talents of high-quality, innovative and in line with the needs of social development. By analyzing the development status of artificial intelligence in the field of education and the current students’ problems facing teachers (students’ characteristics), this paper gives some ideals and suggestions on the development of professional ability of secondary vocational teachers in the era of artificial intelligence.
{"title":"Reflections and Countermeasures on the Development of Secondary Vocational Teachers’ Teaching Ability Based on AI and Students’ Characteristics","authors":"Lining Liu, Yongsheng Zhang, Penglong Zhang, Wenqian Sun","doi":"10.1109/ICAIE50891.2020.00023","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00023","url":null,"abstract":"The arrival of the era of artificial intelligence has a great impact on the produce of relationship and mode, resulting in changes in the demand for talents. As an important place to train professional and technical talents, secondary vocational schools need teachers to make changes. Teachers should improve their own educational and teaching ability, and cultivate talents of high-quality, innovative and in line with the needs of social development. By analyzing the development status of artificial intelligence in the field of education and the current students’ problems facing teachers (students’ characteristics), this paper gives some ideals and suggestions on the development of professional ability of secondary vocational teachers in the era of artificial intelligence.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"393 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132993009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/ICAIE50891.2020.00102
Min Song, Ying Song
With the improvement of education informatization, teachers’ information technology ability is continuously improved, and information technology is constantly integrated into education, which provides a technical basis for Group Cooperative Learning. This paper study how to design the teaching based on Blackboard teaching platform, combine information technology with group cooperative learning, and design students’ “learning activities” through group cooperation, so as to fully promote the students’ enthusiasm and initiative, and improve the students’ learning effect.
{"title":"Research on the Teaching Mode of Group Cooperative Learning Based on Blackboard","authors":"Min Song, Ying Song","doi":"10.1109/ICAIE50891.2020.00102","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00102","url":null,"abstract":"With the improvement of education informatization, teachers’ information technology ability is continuously improved, and information technology is constantly integrated into education, which provides a technical basis for Group Cooperative Learning. This paper study how to design the teaching based on Blackboard teaching platform, combine information technology with group cooperative learning, and design students’ “learning activities” through group cooperation, so as to fully promote the students’ enthusiasm and initiative, and improve the students’ learning effect.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131405285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/ICAIE50891.2020.00076
Guohua Zhu, Zhaoxue Wu
Scientific development and technological innovation have a direct impact on the way of thinking, life and production of human beings, showing different development logic. The popularity of Internet technology has promoted the Internet + Internet plus stage and Internet economic stage, and has entered the Internet era, showing the Internet thinking. Faced with the Internet era, the modern vocational education system with Chinese characteristics needs to solve two core problems: building a modern vocational education system in different levels and classifications and serving the local economic and social development. To adapt to the Internet thinking, vocational education needs to grasp three directions: user thinking: standardized training gives way to students’ personalized development; organizational form: campus center gives way to teaching practice center; development thinking: professional hard power gives way to comprehensive soft power.
{"title":"The concept change and organization transformation of Vocational Education under the Internet thinking","authors":"Guohua Zhu, Zhaoxue Wu","doi":"10.1109/ICAIE50891.2020.00076","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00076","url":null,"abstract":"Scientific development and technological innovation have a direct impact on the way of thinking, life and production of human beings, showing different development logic. The popularity of Internet technology has promoted the Internet + Internet plus stage and Internet economic stage, and has entered the Internet era, showing the Internet thinking. Faced with the Internet era, the modern vocational education system with Chinese characteristics needs to solve two core problems: building a modern vocational education system in different levels and classifications and serving the local economic and social development. To adapt to the Internet thinking, vocational education needs to grasp three directions: user thinking: standardized training gives way to students’ personalized development; organizational form: campus center gives way to teaching practice center; development thinking: professional hard power gives way to comprehensive soft power.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124354616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/ICAIE50891.2020.00016
X. Dai, Lingxin Luo, Hao-Yang Li, Rong Chen
With the integration of information technology and education and teaching, the innovative development of informatization education provides a powerful technical lever for educational reform. Based on the basic premise that intelligent technology promotes educational reform, the article believes that the in-depth application of educational big data can promote the scientific development of pedagogy from “experience” to “evidence-based” at the level of educational research. A new cultural scene of digital survival and digital citizenship education provides scientific support for government departments in decision-making and management in terms of education balance, and promotes the process reengineering of education-oriented poverty alleviation business in the education economy.
{"title":"The reform and development of education promoted by information technology in the artificial intelligent era.","authors":"X. Dai, Lingxin Luo, Hao-Yang Li, Rong Chen","doi":"10.1109/ICAIE50891.2020.00016","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00016","url":null,"abstract":"With the integration of information technology and education and teaching, the innovative development of informatization education provides a powerful technical lever for educational reform. Based on the basic premise that intelligent technology promotes educational reform, the article believes that the in-depth application of educational big data can promote the scientific development of pedagogy from “experience” to “evidence-based” at the level of educational research. A new cultural scene of digital survival and digital citizenship education provides scientific support for government departments in decision-making and management in terms of education balance, and promotes the process reengineering of education-oriented poverty alleviation business in the education economy.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129718593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/ICAIE50891.2020.00025
Leiming Shi
In the special period, all colleges and universities are actively carrying out online and offline hybrid teaching reform with information cloud platform teaching as the carrier to improve teaching quality. This paper takes the wisdom tree as the platform and the course of “principles of electrical appliances” as an example and discusses the mixed teaching from three stages: before class, in class and after class. The practical effect shows that hybrid teaching can improve students’ initiative and inquiry, effectively improve the quality of education and teaching, and further promote the teaching reform.
{"title":"Research on practice of online and offline mixed teaching based on wisdom tree platform — taking course of “principles of electrical appliances” as an example","authors":"Leiming Shi","doi":"10.1109/ICAIE50891.2020.00025","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00025","url":null,"abstract":"In the special period, all colleges and universities are actively carrying out online and offline hybrid teaching reform with information cloud platform teaching as the carrier to improve teaching quality. This paper takes the wisdom tree as the platform and the course of “principles of electrical appliances” as an example and discusses the mixed teaching from three stages: before class, in class and after class. The practical effect shows that hybrid teaching can improve students’ initiative and inquiry, effectively improve the quality of education and teaching, and further promote the teaching reform.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128629413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/ICAIE50891.2020.00075
Liu Guoxia, Mao Jianjing, Zhang Dongpo, Yang Jing, Sun Bin
During the 2019-nCoV,in response to the government’s call to achieve “Suspended classes but non-stop teaching, suspended classes but non-stop learning”, family online teaching is carried out nationwide. By applying the resources of the Network Education Platforms such as Chinese University MOOC and Wisdom Tree, this paper discusses the important role of network resources in home-based teaching and the development prospects of promotion together.
{"title":"Study on the application of network resources in home teaching","authors":"Liu Guoxia, Mao Jianjing, Zhang Dongpo, Yang Jing, Sun Bin","doi":"10.1109/ICAIE50891.2020.00075","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00075","url":null,"abstract":"During the 2019-nCoV,in response to the government’s call to achieve “Suspended classes but non-stop teaching, suspended classes but non-stop learning”, family online teaching is carried out nationwide. By applying the resources of the Network Education Platforms such as Chinese University MOOC and Wisdom Tree, this paper discusses the important role of network resources in home-based teaching and the development prospects of promotion together.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130657012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/ICAIE50891.2020.00077
Yu Zhe, Shi Binbin, Liu Chunrun, Bao Minghao, Wu Yutian
As China continues to advance the modernization of education, the rapid development of online education has laid a solid foundation for non-stop classes advocated by the Chinese Ministry of Education during the COVID-19 epidemic. To fully understand the online learning situation of chemical engineering majors in colleges and universities, through the investigation and interviews of chemical engineering majors, the existing problems of online education were analyzed and discussed. Suggestions for the similar issues were put forward.
{"title":"Problems and suggestions of online learning for Chemical Engineering Majors in colleges and universities","authors":"Yu Zhe, Shi Binbin, Liu Chunrun, Bao Minghao, Wu Yutian","doi":"10.1109/ICAIE50891.2020.00077","DOIUrl":"https://doi.org/10.1109/ICAIE50891.2020.00077","url":null,"abstract":"As China continues to advance the modernization of education, the rapid development of online education has laid a solid foundation for non-stop classes advocated by the Chinese Ministry of Education during the COVID-19 epidemic. To fully understand the online learning situation of chemical engineering majors in colleges and universities, through the investigation and interviews of chemical engineering majors, the existing problems of online education were analyzed and discussed. Suggestions for the similar issues were put forward.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132374822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.1109/icaie50891.2020.00017
Yanhua Zhu
With the continuous development of big data and cloud computing, artificial intelligence technology plays an important role in education. Traditional foreign language teaching can’t satisfy learners’ individualized, innovative and cooperative learning style. The mode supported by artificial intelligence brings opportunities and challenges to foreign language teaching. This paper analyzes the deep integration of artificial intelligence and foreign language teaching, and then from the modeling of foreign language learners and teachers under the artificial intelligence environment, further analyzes the application of artificial intelligence in foreign language teaching, and forecasts the development of artificial intelligence in the future. The deep integration of artificial intelligence technology in education improves the quality and effectiveness of foreign language teaching.
{"title":"The Application of Artificial Intelligence in Foreign Language Teaching","authors":"Yanhua Zhu","doi":"10.1109/icaie50891.2020.00017","DOIUrl":"https://doi.org/10.1109/icaie50891.2020.00017","url":null,"abstract":"With the continuous development of big data and cloud computing, artificial intelligence technology plays an important role in education. Traditional foreign language teaching can’t satisfy learners’ individualized, innovative and cooperative learning style. The mode supported by artificial intelligence brings opportunities and challenges to foreign language teaching. This paper analyzes the deep integration of artificial intelligence and foreign language teaching, and then from the modeling of foreign language learners and teachers under the artificial intelligence environment, further analyzes the application of artificial intelligence in foreign language teaching, and forecasts the development of artificial intelligence in the future. The deep integration of artificial intelligence technology in education improves the quality and effectiveness of foreign language teaching.","PeriodicalId":164823,"journal":{"name":"2020 International Conference on Artificial Intelligence and Education (ICAIE)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121838331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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