Pub Date : 2022-06-26DOI: 10.24843/ejmunud.2022.v11.i06.p10
Maliana Puspa Arum, Irwan Susanto
Penelitian ini memiliki tujuan menganalisis peran dari aspek komunikasi pada program corporate volunteering terhadap citra perusahaan dan loyalitas nasabah. Penelitian ini dilakukan di bank BTPN Purwokerto dengan sampel 120 responden. Alat analisis penelitian ini adalah model persamaan structural (Structural Equation Modelling) dengan memanfaatkan program AMOS 16.0. Hasil penelitian membuktikan bahwa aspek komunikasi memiliki peran sebagai pemicu rasa familiar nasabah terhadap program corporate volunteering dan dapat menimbulkan citra positif nasabah serta memunculkan loyalitas nasabah bank BTPN. Kata kunci: Aspek Komunikasi; Citra Perusahaan; Loyalitas Nasabah; dan Rasa Familiar
{"title":"PERAN ASPEK KOMUNIKASI PADA PROGRAM CORPORATE VOLUNTEERING TERHADAP CITRA PERUSAHAAN DAN LOYALITAS","authors":"Maliana Puspa Arum, Irwan Susanto","doi":"10.24843/ejmunud.2022.v11.i06.p10","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i06.p10","url":null,"abstract":"Penelitian ini memiliki tujuan menganalisis peran dari aspek komunikasi pada program corporate volunteering terhadap citra perusahaan dan loyalitas nasabah. Penelitian ini dilakukan di bank BTPN Purwokerto dengan sampel 120 responden. Alat analisis penelitian ini adalah model persamaan structural (Structural Equation Modelling) dengan memanfaatkan program AMOS 16.0. Hasil penelitian membuktikan bahwa aspek komunikasi memiliki peran sebagai pemicu rasa familiar nasabah terhadap program corporate volunteering dan dapat menimbulkan citra positif nasabah serta memunculkan loyalitas nasabah bank BTPN. \u0000Kata kunci: Aspek Komunikasi; Citra Perusahaan; Loyalitas Nasabah; dan Rasa Familiar","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130581881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-26DOI: 10.24843/ejmunud.2022.v11.i06.p07
Ni Made Kiki Kamayuli, Luh Gede Sri Artini
This study is to analyze the effect of director’s board, commissioners board and the audit committee on return on assets as an element of company performance. The main control of good or bad corporate governance depends on the performance of the board of commissioners. The population in this study were 43 banking companies listed on the Indonesia Stock Exchange in 2014-2018. Purposive sampling method is used with 25 companies as samples. The data analysis technique used is Multiple Linear Regression. The results indicate that the number of the board of directors has significant positive effect on return on assets. The number of commissioners has significant positive effect on return on assets. Proportion of independent commissioners has a significant positive effect on return on assets. The number of audit committees has a significant negative effect on return on assets. Keywords: return on assets, the board of directors, the board of commissioners, the proportion of the board of commissioners, the audit committee.
{"title":"PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA","authors":"Ni Made Kiki Kamayuli, Luh Gede Sri Artini","doi":"10.24843/ejmunud.2022.v11.i06.p07","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i06.p07","url":null,"abstract":"This study is to analyze the effect of director’s board, commissioners board and the audit committee on return on assets as an element of company performance. The main control of good or bad corporate governance depends on the performance of the board of commissioners. The population in this study were 43 banking companies listed on the Indonesia Stock Exchange in 2014-2018. Purposive sampling method is used with 25 companies as samples. The data analysis technique used is Multiple Linear Regression. The results indicate that the number of the board of directors has significant positive effect on return on assets. The number of commissioners has significant positive effect on return on assets. Proportion of independent commissioners has a significant positive effect on return on assets. The number of audit committees has a significant negative effect on return on assets. \u0000Keywords: return on assets, the board of directors, the board of commissioners, the proportion of the board of commissioners, the audit committee.","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123374493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-24DOI: 10.24843/ejmunud.2022.v11.i06.p05
Putu Winda Sri astiti, N. Darmayanti
The purpose of this research is to determine the effect of investment decisions, capital structure and dividend policy on company value in the consumer goods sub-sector listed on the Indonesia Stock Exchange in 2015-2018. The sample collection method used in this study is a non-probability sampling approach with a purposive sampling technique. In this study, from a total population of 34 companies, only 19 companies selected as research samples have met the requirements. Data were collected through secondary data, then the hypothesis was tested using multiple linear regression analysis techniques with SSPSS version 20 as a tool. The results showed that simultaneously investment decisions, capital structure and dividend policy had a significant effect on firm value. Partially, investment decisions have a significant positive effect on firm value. Capital structure has a significant positive effect on firm value. Dividend policy has a significant positive effect on capital structure. Keywords: investment decisions, capital structure, dividend policy, firm value
本研究的目的是确定投资决策、资本结构和股息政策对2015-2018年在印度尼西亚证券交易所上市的消费品分行业公司价值的影响。本研究中使用的样本收集方法是一种带有目的性抽样技术的非概率抽样方法。在本研究中，在总共34家公司中，只有19家公司作为研究样本符合要求。通过二手资料收集数据，然后以SSPSS version 20为工具，使用多元线性回归分析技术对假设进行检验。结果表明，投资决策、资本结构和股利政策同时对企业价值有显著影响。部分地，投资决策对企业价值有显著的正向影响。资本结构对企业价值有显著的正向影响。股利政策对资本结构有显著的正向影响。关键词:投资决策，资本结构，股利政策，企业价值
{"title":"PENGARUH KEPUTUSAN INVESTASI, STRUKTUR MODAL DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN MANUFAKTUR SEKTOR BARANG KONSUMSI","authors":"Putu Winda Sri astiti, N. Darmayanti","doi":"10.24843/ejmunud.2022.v11.i06.p05","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i06.p05","url":null,"abstract":"The purpose of this research is to determine the effect of investment decisions, capital structure and dividend policy on company value in the consumer goods sub-sector listed on the Indonesia Stock Exchange in 2015-2018. The sample collection method used in this study is a non-probability sampling approach with a purposive sampling technique. In this study, from a total population of 34 companies, only 19 companies selected as research samples have met the requirements. Data were collected through secondary data, then the hypothesis was tested using multiple linear regression analysis techniques with SSPSS version 20 as a tool. The results showed that simultaneously investment decisions, capital structure and dividend policy had a significant effect on firm value. Partially, investment decisions have a significant positive effect on firm value. Capital structure has a significant positive effect on firm value. Dividend policy has a significant positive effect on capital structure. \u0000Keywords: investment decisions, capital structure, dividend policy, firm value","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125298988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-24DOI: 10.24843/ejmunud.2022.v11.i06.p04
I. G. A. K. Trisnayanti, Ni Luh Putu Wiagustini
Tata kelola keuangan harus bisa diolah dengan baik oleh perusahaan agar dapat menjamin keberlangsungan usaha perusahaan dengan cara memaksimalkan keuntungan yang diperoleh melalui peningkatan profitabilitas perusahaan. Tujuan penelitian ini adalah untuk mengetahui pengaruh leverage, liquidity, modal kerja dan pertumbuhan terhadap profitabilitas. Populasi penelitian ini adalah perusahaan manufaktur sektor industri barang konsumsi yang terdaftar di Bursa Efek Indonesia, periode tahun 2015-2017, Penengambilan sampel dilakukan dengan sensus. sebanyak 24 perusahaan, yang diobservasi selama periode penelitian. Teknik analisis regresi linier berganda digunakan sebagai alat analisis. Hasil penelitian ini menunjukkan bahwa leverage, liquidity, dan pertumbuhan perusahaan berpengaruh secara positif terhadap profitabilitas. Sedangkan modal kerja tidak berpengaruh terhadap profitabilitas, sehingga disarankan bagi manajemen perusahaan untuk memperhatikan faktor modal kerja perusahaan dan memperhatikan tingginya biaya operasional dan beban–beban yaitu (beban penjualan dan beban administrasi umum) yang harus dibayar oleh perusahaan agar tidak mengurangi profitabilitas yang diperoleh perusahaan. Kata kunci : Leverage, Liquidity, Modal Kerja, Pertumbuhan Perusahaan, Profitabilitas
{"title":"PENGARUH LEVERAGE, LIKUIDITAS, MODAL KERJA DAN PERTUMBUHAN PERUSAHAAN TERHADAP PROFITABILITAS PERUSAHAAN BARANG KONSUMSI DI BEI","authors":"I. G. A. K. Trisnayanti, Ni Luh Putu Wiagustini","doi":"10.24843/ejmunud.2022.v11.i06.p04","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i06.p04","url":null,"abstract":"Tata kelola keuangan harus bisa diolah dengan baik oleh perusahaan agar dapat menjamin keberlangsungan usaha perusahaan dengan cara memaksimalkan keuntungan yang diperoleh melalui peningkatan profitabilitas perusahaan. Tujuan penelitian ini adalah untuk mengetahui pengaruh leverage, liquidity, modal kerja dan pertumbuhan terhadap profitabilitas. Populasi penelitian ini adalah perusahaan manufaktur sektor industri barang konsumsi yang terdaftar di Bursa Efek Indonesia, periode tahun 2015-2017, Penengambilan sampel dilakukan dengan sensus. sebanyak 24 perusahaan, yang diobservasi selama periode penelitian. Teknik analisis regresi linier berganda digunakan sebagai alat analisis. Hasil penelitian ini menunjukkan bahwa leverage, liquidity, dan pertumbuhan perusahaan berpengaruh secara positif terhadap profitabilitas. Sedangkan modal kerja tidak berpengaruh terhadap profitabilitas, sehingga disarankan bagi manajemen perusahaan untuk memperhatikan faktor modal kerja perusahaan dan memperhatikan tingginya biaya operasional dan beban–beban yaitu (beban penjualan dan beban administrasi umum) yang harus dibayar oleh perusahaan agar tidak mengurangi profitabilitas yang diperoleh perusahaan. \u0000Kata kunci : Leverage, Liquidity, Modal Kerja, Pertumbuhan Perusahaan, Profitabilitas","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116021428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-21DOI: 10.24843/ejmunud.2022.v11.i06.p01
I. P. O. Widhiantara, Ni Made Wulandari Kusumadewi
Contest in business makes business entertainers needed to have the option to rapidly comprehend economic situations and discover what buyers need. The decrease in execution in compressed wood cutting SMEs happened as a result of the challenges experienced by experts to get unrefined components and the cost of natural substances was very costly and the development of shaped cutting items. The motivation behind this study was to clarify the job of the development capacity variable in interceding the impact of innovative direction on the item execution of the compressed wood cutting specialty industry in Badung Regime. This examination was led on the compressed wood cutting art industry in Badung Rule. The example size in this study was 100 compressed wood cutting artworks utilizing the inadvertent testing technique and gathering information utilizing a survey. Information investigation was done utilizing Underlying Condition Model (SEM) in light of Incomplete Least Square (PLS). In view of the aftereffects of the examination, it is trusted that the pressed wood cutting industry business entertainers in Badung Rule can additionally foster pioneering direction and development abilities by leading statistical surveying and attempting to comprehend client should have the option to further develop item execution from these organizations. Keywords: entrepreneurial orientation, innovation ability, product performance
{"title":"KEMAMPUAN INOVASI MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PRODUK (Studi Pada UKM Ukiran Kayu Lapis di Kabupaten Badung)","authors":"I. P. O. Widhiantara, Ni Made Wulandari Kusumadewi","doi":"10.24843/ejmunud.2022.v11.i06.p01","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i06.p01","url":null,"abstract":"Contest in business makes business entertainers needed to have the option to rapidly comprehend economic situations and discover what buyers need. The decrease in execution in compressed wood cutting SMEs happened as a result of the challenges experienced by experts to get unrefined components and the cost of natural substances was very costly and the development of shaped cutting items. The motivation behind this study was to clarify the job of the development capacity variable in interceding the impact of innovative direction on the item execution of the compressed wood cutting specialty industry in Badung Regime. This examination was led on the compressed wood cutting art industry in Badung Rule. The example size in this study was 100 compressed wood cutting artworks utilizing the inadvertent testing technique and gathering information utilizing a survey. Information investigation was done utilizing Underlying Condition Model (SEM) in light of Incomplete Least Square (PLS). In view of the aftereffects of the examination, it is trusted that the pressed wood cutting industry business entertainers in Badung Rule can additionally foster pioneering direction and development abilities by leading statistical surveying and attempting to comprehend client should have the option to further develop item execution from these organizations. \u0000Keywords: entrepreneurial orientation, innovation ability, product performance","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131352569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-21DOI: 10.24843/ejmunud.2022.v11.i06.p02
I. Wiryawan, N. K. Seminari
Tujuan penyelidikan ini guna: (1) guna memahami dampak orientasi pasar kepada kinerja pemasaran UMKM (2) guna memahami dampak orientasi pasar kepada inovasi produk UMKM (3) guna memahami dampak inovasi produk kepada kinerja pemasaran UMKM, (4) guna memahamidampak pengaruh inovasi produk memediasi orientasi pasar kepada kinerja pemasaran UMKM. Lokasi penyelidikandilakukan pada Kerajinan patung Desa Batubulan. Penelitian ini adalah penelitian kuantitatif asosiatif dengan statistik deskriptif dan statistik inferensial. Sampel UMKM Kerajinan Patung Batu di Desa Batubulan berjumlah 71 orang dengan teknik probability sampling. Data tentang orientasi pasar, strategi inovasi produk, dan kinerja pemasaran diperoleh melalui kuisioner yang disebarkan pada sampel penelitian. Data dianalisis secara statistik inferensial dengan path analysis. Hasil penelitian menunjukkan beberapa temuan, yaitu: (1) Orientasi pasar berpengaruh positif dan signifikan terhadap kinerja pemasaran (sig. 0,000 < 0,05), (2) Orientasi pasar berpengaruh positif dan signifikan terhadap inovasi produk (sig. 0,005 < 0,05), (3) Inovasi produk berdampak positif dan signifikan terhadap kinerja pemasaran (sig. 0,000 < 0,05), (4) Inovasi produk secara substansialmenengahidampak orientasi pasar terhadap kinerja pemasaran (zhitung 4,075 < ztabel 1,995). Kata kunci : Inovasi Produk; Orientasi Pasar; Kinerja Pemasaran
{"title":"PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN","authors":"I. Wiryawan, N. K. Seminari","doi":"10.24843/ejmunud.2022.v11.i06.p02","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i06.p02","url":null,"abstract":"Tujuan penyelidikan ini guna: (1) guna memahami dampak orientasi pasar kepada kinerja pemasaran UMKM (2) guna memahami dampak orientasi pasar kepada inovasi produk UMKM (3) guna memahami dampak inovasi produk kepada kinerja pemasaran UMKM, (4) guna memahamidampak pengaruh inovasi produk memediasi orientasi pasar kepada kinerja pemasaran UMKM. Lokasi penyelidikandilakukan pada Kerajinan patung Desa Batubulan. Penelitian ini adalah penelitian kuantitatif asosiatif dengan statistik deskriptif dan statistik inferensial. Sampel UMKM Kerajinan Patung Batu di Desa Batubulan berjumlah 71 orang dengan teknik probability sampling. Data tentang orientasi pasar, strategi inovasi produk, dan kinerja pemasaran diperoleh melalui kuisioner yang disebarkan pada sampel penelitian. Data dianalisis secara statistik inferensial dengan path analysis. Hasil penelitian menunjukkan beberapa temuan, yaitu: (1) Orientasi pasar berpengaruh positif dan signifikan terhadap kinerja pemasaran (sig. 0,000 < 0,05), (2) Orientasi pasar berpengaruh positif dan signifikan terhadap inovasi produk (sig. 0,005 < 0,05), (3) Inovasi produk berdampak positif dan signifikan terhadap kinerja pemasaran (sig. 0,000 < 0,05), (4) Inovasi produk secara substansialmenengahidampak orientasi pasar terhadap kinerja pemasaran (zhitung 4,075 < ztabel 1,995). \u0000Kata kunci : Inovasi Produk; Orientasi Pasar; Kinerja Pemasaran","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125361344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-21DOI: 10.24843/ejmunud.2022.v11.i06.p03
I. M. Dandy Adi Pradana, Ni Made Asti Aksari
This study aims to explain the effect of perceived usefulness and perceived ease of use on attitude and repurchase intention, and to explain the role of attitude in mediating the effect of perceived usefulness and perceived ease of use on the intention to repurchase fashion products through Instagram. This research was conducted in the province of Bali with a sample of 140 respondents who had bought fashion products through Instagram. The data of this study were collected using a questionnaire distributed through google form and measured using a Likert scale. The research data was analyzed using PLS-based Structural Equation Modeling (SEM). The results showed that perceived usefulness had a positive and significant effect on attitude and repurchase intention. In addition, perceived ease of use has a positive and significant effect on attitude and repurchase intention, and attitude function as a mediator between perceived usefulness and perceived ease of use towards repurchase intention for fashion products through Instagram. Keywords: perceived usefulness, perceived ease of use, attitude, repurchase intention
{"title":"PERAN SIKAP DALAM MEMEDIASI PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP NIAT PEMBELIAN ULANG","authors":"I. M. Dandy Adi Pradana, Ni Made Asti Aksari","doi":"10.24843/ejmunud.2022.v11.i06.p03","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i06.p03","url":null,"abstract":"This study aims to explain the effect of perceived usefulness and perceived ease of use on attitude and repurchase intention, and to explain the role of attitude in mediating the effect of perceived usefulness and perceived ease of use on the intention to repurchase fashion products through Instagram. This research was conducted in the province of Bali with a sample of 140 respondents who had bought fashion products through Instagram. The data of this study were collected using a questionnaire distributed through google form and measured using a Likert scale. The research data was analyzed using PLS-based Structural Equation Modeling (SEM). The results showed that perceived usefulness had a positive and significant effect on attitude and repurchase intention. In addition, perceived ease of use has a positive and significant effect on attitude and repurchase intention, and attitude function as a mediator between perceived usefulness and perceived ease of use towards repurchase intention for fashion products through Instagram. \u0000Keywords: perceived usefulness, perceived ease of use, attitude, repurchase intention","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134559015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-20DOI: 10.24843/ejmunud.2022.v11.i05.p05
I. M. A. A. Budhi, N. Ekawati
The purpose of this study is to explain effect of product quality, brand image, on customer satisfaction at Mix and Match customers in Denpasar. 130 people are used as respondents with purposive sampling method. Analytical technique used is path analysis and Sobel test. The results showed that Product quality had positive and significant effect on brand image, Product quality had positive and significant impact on customer satisfaction, Brand image had positive and significant impact on customer satisfaction, Brand Image mediate the effect of Product Quality on customer satisfaction. Mix And Match need to improve the layout of the store so that customers and carry out quality checks regularly so that the raw materials used are always consistent and it is recommended for every new customer who comes directly to the Mix And Match outlet to fill in the criticism and suggestion boxes. Keywords: product quality, brand image, and customer satisfaction.
本研究的目的是解释产品质量、品牌形象对登巴萨Mix and Match顾客满意度的影响，采用有目的的抽样方法，以130人作为调查对象。分析方法为通径分析和索贝尔检验。结果表明:产品质量对品牌形象有正向显著影响，产品质量对顾客满意有正向显著影响，品牌形象对顾客满意有正向显著影响，品牌形象在产品质量对顾客满意的影响中起中介作用。Mix And Match需要改善店铺布局，让顾客满意，并定期进行质量检查，确保使用的原材料始终一致，建议每一位直接来到Mix And Match门店的新顾客填写批评和建议箱。关键词:产品质量、品牌形象、顾客满意度
{"title":"PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN","authors":"I. M. A. A. Budhi, N. Ekawati","doi":"10.24843/ejmunud.2022.v11.i05.p05","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p05","url":null,"abstract":"The purpose of this study is to explain effect of product quality, brand image, on customer satisfaction at Mix and Match customers in Denpasar. 130 people are used as respondents with purposive sampling method. Analytical technique used is path analysis and Sobel test. The results showed that Product quality had positive and significant effect on brand image, Product quality had positive and significant impact on customer satisfaction, Brand image had positive and significant impact on customer satisfaction, Brand Image mediate the effect of Product Quality on customer satisfaction. Mix And Match need to improve the layout of the store so that customers and carry out quality checks regularly so that the raw materials used are always consistent and it is recommended for every new customer who comes directly to the Mix And Match outlet to fill in the criticism and suggestion boxes. \u0000Keywords: product quality, brand image, and customer satisfaction.","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116895124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-20DOI: 10.24843/ejmunud.2022.v11.i05.p04
Rifqi Mustafa, Putu Yudi Setiawan
Keadaan saat pandemi Covid-19 banyak mematikan sektor industri, salah satu sektor industri yang terdampak adalah sektor pariwisata di Bali, sehingga bentuk usaha dagang yang menjual barang bekas hotel dan restoran menjadi lebih berkembang dengan cara memanfaatkan keadaan yang terjadi. Pada umumnya masyarakat akan mengambil keputusan untuk membeli barang bekas agar dapat memenuhi kebutuhannya setelah memilih barang bekas dengan harga yang terjangkau, kualitas bagus, dan lokasi tempat berbelanja barang bekas yang mudah di jangkau, karena faktor-faktor tersebut dapat mempengaruhi keputusan pembelian seorang pelanggan. Tujuan penelitian ini adalah untuk menjelaskan pengaruh kewajaran harga, kualitas produk, dan lokasi terhadap keputusan pembelian barang bekas di toko Bedugul Ex Hotel & Resto. Populasi yang digunakan yaitu pelanggan yang pernah membeli produk dari Toko Bedugul Ex Hotel & Resto. Sampel yang digunakan adalah sebanyak 65 orang. Teknik analisis yang digunakan adalah analisis regresi berganda. Hasil analisis menunjukkan bahwa kewajaran harga, kualitas produk, dan lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian Toko Bedugul ex hotel & resto di Kota Denpasar. Hal ini berarti bahwa semakin baik persepsi kewajaran harga konsumen pada produk di Toko Bedugul ex hotel & resto, semakin tinggi kualitas produk dan semakin strategis lokasi Toko Bedugul ex hotel & resto, maka akan mempengaruhi keputusan pembelian yang semakin meningkat. Kata kunci: kewajaran harga, kualitas produk, lokasi, keputusan pembelian
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Pub Date : 2022-05-19DOI: 10.24843/ejmunud.2022.v11.i05.p09
I. Wulandari, Ni Made Sri Rastini
Brand equity is a set of brand assets and liabilities associated with a brand, its name and symbol, which increase or decrease the value provided by a product or service to the company and or the company's customers. This study was conducted with the aim of explaining the effect of service quality on brand equity mediated by brand awareness variables on customers of courier services PT. TIKI Jalur Nugraha Ekakurir (JNE) in Denpasar City. Quantitative research with data collection using questionnaires via google form was carried out on customers of courier services PT. TIKI Jalur Nugraha Ekakurir (JNE) in Denpasar City, with a research sample of 100 people. Technical analysis used is descriptive analysis technique and inferential analysis technique. The results show that service quality has a positive and significant effect on brand awareness, then brand awareness has a positive and significant effect on brand equity, then service quality has a positive and significant effect on brand equity, and brand awareness mediates the effect of service quality on brand equity positively and significantly courier services of PT. TIKI Jalur Nugraha Ekakurir (JNE) in Denpasar City. Keywords: Brand Equity, Brand Awareness, Service Quality.
品牌资产是与品牌、品牌名称和标志相关的一系列品牌资产和负债，这些资产和负债增加或减少了产品或服务对公司和(或)公司客户提供的价值。本研究以登巴萨市快递服务公司PT. TIKI Jalur Nugraha Ekakurir (JNE)的顾客为研究对象，以品牌意识变量为中介，探讨服务质量对品牌资产的影响。本研究采用谷歌问卷调查的方式，对登巴萨市快递公司PT. TIKI Jalur Nugraha Ekakurir (JNE)的客户进行了定量研究，调查样本为100人。技术分析采用的是描述分析技术和推理分析技术。结果表明:服务质量对品牌意识有正向显著影响，品牌意识对品牌资产有正向显著影响，服务质量对品牌资产有正向显著影响，而品牌意识对登巴萨市PT. TIKI Jalur Nugraha Ekakurir快递服务对品牌资产有正向显著中介作用。关键词:品牌资产，品牌意识，服务质量
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