Pub Date : 2022-11-07DOI: 10.24843/ejmunud.2022.v11.i10.p05
I. G. A. A. Intan Fatmayoni
Technological developments are growing in the era of industry 4.0 and what needs to be considered in industry 4.0 is technology and personalization. The purpose of this study was to examine the effect of the quality of the ESS application (employee self service) on job satisfaction and the effectiveness of employee performance at PT. BPR Lestari in Bali. This research method is a quantitative method. The main data in this study is primary data obtained directly from the source, namely employees of PT. BPR Lestari. The population in this study were employees of PT. BPR Lestari Bali, the sample in this study was 130 respondents and used PLS analysis with Smart PLS. The result of this research is the quality of employee self service (ESS) application has a significant positive effect on job satisfaction and the effectiveness of employee performance at PT. BPR Lestari. Keywords: employee self service, job satisfaction, employee performance
在工业4.0时代，技术的发展是不断增长的，工业4.0需要考虑的是技术和个性化。摘要本研究旨在探讨巴厘岛BPR Lestari PT. BPR员工自助服务(ESS)应用品质对员工工作满意度及绩效效能的影响。这种研究方法是一种定量方法。本研究的主要数据是直接从来源，即PT. BPR Lestari的员工那里获得的第一手数据。本研究以泰利BPR公司的员工为研究对象，样本为130人，采用Smart PLS进行PLS分析，结果发现泰利BPR公司的员工自助服务(ESS)应用质量对工作满意度和员工绩效的有效性有显著的正向影响。关键词:员工自助服务，工作满意度，员工绩效
{"title":"PENGARUH KUALITAS APLIKASI ESS (EMPLOYEE SELF SERVICE) TERHADAP KEPUASAN KERJA DAN EFEKTIVITAS KINERJA KARYAWAN PADA PT. BPR LESTARI DI BALI","authors":"I. G. A. A. Intan Fatmayoni","doi":"10.24843/ejmunud.2022.v11.i10.p05","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i10.p05","url":null,"abstract":"Technological developments are growing in the era of industry 4.0 and what needs to be considered in industry 4.0 is technology and personalization. The purpose of this study was to examine the effect of the quality of the ESS application (employee self service) on job satisfaction and the effectiveness of employee performance at PT. BPR Lestari in Bali. This research method is a quantitative method. The main data in this study is primary data obtained directly from the source, namely employees of PT. BPR Lestari. The population in this study were employees of PT. BPR Lestari Bali, the sample in this study was 130 respondents and used PLS analysis with Smart PLS. The result of this research is the quality of employee self service (ESS) application has a significant positive effect on job satisfaction and the effectiveness of employee performance at PT. BPR Lestari. \u0000Keywords: employee self service, job satisfaction, employee performance","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125274731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-06DOI: 10.24843/ejmunud.2022.v11.i10.p01
A. Dewi, I. Wibawa
This research aims to determine the effect of organizational climate on organizational commitment mediated by job satisfaction on employees of CV. BTS. The theoretical basis used is equity theory. The amount of sample is 78 employees determine by saturation sampling technique. The data was collected through interviews and questionnaires. The analytical technique that being used is path analysis. The results showed that the organizational climate had a positive and significant effect on the organizational commitment. The organizational climate has a positive and significant effect on job satisfaction. The job satisfaction has a positive and significant effect on the organizational commitment. Job satisfaction mediates the effect of organizational climate on organizational commitment. Keywords: Organizational climate; Job satisfaction; Organizational commitment.
{"title":"PENGARUH IKLIM ORGANISASI TERHADAP KOMITMEN ORGANISASIONAL DIMEDIASI OLEH KEPUASAN KERJA PADA KARYAWAN CV. BTS GIANYAR","authors":"A. Dewi, I. Wibawa","doi":"10.24843/ejmunud.2022.v11.i10.p01","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i10.p01","url":null,"abstract":"This research aims to determine the effect of organizational climate on organizational commitment mediated by job satisfaction on employees of CV. BTS. The theoretical basis used is equity theory. The amount of sample is 78 employees determine by saturation sampling technique. The data was collected through interviews and questionnaires. The analytical technique that being used is path analysis. The results showed that the organizational climate had a positive and significant effect on the organizational commitment. The organizational climate has a positive and significant effect on job satisfaction. The job satisfaction has a positive and significant effect on the organizational commitment. Job satisfaction mediates the effect of organizational climate on organizational commitment. \u0000Keywords: Organizational climate; Job satisfaction; Organizational commitment.","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125207838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-06DOI: 10.24843/ejmunud.2022.v11.i10.p04
Raja Cendana Sedana, I. Surya
Employee performance is one of the main keys to the success of a business that offers services where service to consumers must be carried out optimally. Employee performance can be influenced by internal and external factors of the company, but in this study focused on internal factors of the company. The purpose of this study was to analyze the effect of quality of work life on employee performance with organizational commitment as a mediating variable. This research was conducted at Amo Spa Bali with a sample of 59 employees using a saturated sample. Data collection was done by interview method and distributing questionnaires. The data analysis technique used is Path Analysis and Sobel Test. The results of this study accept all hypotheses. Quality of work life has a positive effect on employee performance, quality of work life has a positive effect on organizational commitment, organizational commitment has a positive effect on employee performance, and organizational commitment is a mediating variable of the effect of quality of work life on employee performance. Amo Spa Bali must pay attention to the quality of work life of employees to feel motivated, so that it will increase employee commitment and performance at Amo Spa Bali. Keywords: Quality of work life; Organizational commitment; Employee performance
{"title":"PERAN KOMITMEN ORGANISASIONAL MEMEDIASI KUALITAS KEHIDUPAN KERJA TERHADAP KINERJA KARYAWAN DI AMO SPA BALI","authors":"Raja Cendana Sedana, I. Surya","doi":"10.24843/ejmunud.2022.v11.i10.p04","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i10.p04","url":null,"abstract":"Employee performance is one of the main keys to the success of a business that offers services where service to consumers must be carried out optimally. Employee performance can be influenced by internal and external factors of the company, but in this study focused on internal factors of the company. The purpose of this study was to analyze the effect of quality of work life on employee performance with organizational commitment as a mediating variable. This research was conducted at Amo Spa Bali with a sample of 59 employees using a saturated sample. Data collection was done by interview method and distributing questionnaires. The data analysis technique used is Path Analysis and Sobel Test. The results of this study accept all hypotheses. Quality of work life has a positive effect on employee performance, quality of work life has a positive effect on organizational commitment, organizational commitment has a positive effect on employee performance, and organizational commitment is a mediating variable of the effect of quality of work life on employee performance. Amo Spa Bali must pay attention to the quality of work life of employees to feel motivated, so that it will increase employee commitment and performance at Amo Spa Bali. \u0000Keywords: Quality of work life; Organizational commitment; Employee performance","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121276360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-06DOI: 10.24843/ejmunud.2022.v11.i10.p02
Kadek Ayu Anggi Arya Dwi Putri, Ni Made Sri Rastini
The competition for packaged tea drinks has developed rapidly due to changes in people's lifestyles in consuming tea. This study aims to analyze the role of consumer satisfaction in mediating the effect of product quality on customer loyalty. The research location is Denpasar City with an unlimited population. The sample was determined by purposive sampling and 100 people were taken. Data was collected using a survey approach and the instrument of this research was a questionnaire which was measured using a Likert scale. Data analysis was performed using path analysis. The results showed that product quality and customer satisfaction had a positive and significant effect on customer loyalty, product quality had a positive and significant effect on consumer satisfaction. consumer goals mediate the effect of product quality on customer loyalty Teh Gelas. The implications of this research theoretically support the findings of previous studies and studies related to customer loyalty. The practical implication for the Parents Group is to maintain product quality in order to create satisfaction for consumers and ultimately lead to a sense of consumer loyalty to the product. Keywords: Product Quality, Customer, Customer Loyalty
{"title":"PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (STUDI PADA KONSUMEN TEH GELAS DI KOTA DENPASAR)","authors":"Kadek Ayu Anggi Arya Dwi Putri, Ni Made Sri Rastini","doi":"10.24843/ejmunud.2022.v11.i10.p02","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i10.p02","url":null,"abstract":"The competition for packaged tea drinks has developed rapidly due to changes in people's lifestyles in consuming tea. This study aims to analyze the role of consumer satisfaction in mediating the effect of product quality on customer loyalty. The research location is Denpasar City with an unlimited population. The sample was determined by purposive sampling and 100 people were taken. Data was collected using a survey approach and the instrument of this research was a questionnaire which was measured using a Likert scale. Data analysis was performed using path analysis. The results showed that product quality and customer satisfaction had a positive and significant effect on customer loyalty, product quality had a positive and significant effect on consumer satisfaction. consumer goals mediate the effect of product quality on customer loyalty Teh Gelas. The implications of this research theoretically support the findings of previous studies and studies related to customer loyalty. The practical implication for the Parents Group is to maintain product quality in order to create satisfaction for consumers and ultimately lead to a sense of consumer loyalty to the product. \u0000Keywords: Product Quality, Customer, Customer Loyalty \u0000 ","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129592327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-06DOI: 10.24843/ejmunud.2022.v11.i10.p03
Made Ayuni Dindasari, Tjok Gde Raka Sukawati
Purchase intention is an activity or a person's behavior that arises through his response to show the customer's desire to purchase an object. The purpose of this study was to determine the role of brand awareness in mediating social media marketing on the intention to buy Nike shoes in Denpasar City. This research was conducted in Denpasar City. The number of samples taken as many as 130 respondents who are respondents who have never bought Nike shoes. Data was collected through interviews, observations, and questionnaires. The analysis technique used is path analysis and the Sobel test. The better a brand is in social media marketing, will increase brand awareness among consumers of the product so consumers' purchase intentions will also increase. Keywords: social media marketing; brand awareness; purchase intention
{"title":"PERAN BRAND AWARENESS MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP NIAT BELI SEPATU NIKE DI KOTA DENPASAR","authors":"Made Ayuni Dindasari, Tjok Gde Raka Sukawati","doi":"10.24843/ejmunud.2022.v11.i10.p03","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i10.p03","url":null,"abstract":"Purchase intention is an activity or a person's behavior that arises through his response to show the customer's desire to purchase an object. The purpose of this study was to determine the role of brand awareness in mediating social media marketing on the intention to buy Nike shoes in Denpasar City. This research was conducted in Denpasar City. The number of samples taken as many as 130 respondents who are respondents who have never bought Nike shoes. Data was collected through interviews, observations, and questionnaires. The analysis technique used is path analysis and the Sobel test. The better a brand is in social media marketing, will increase brand awareness among consumers of the product so consumers' purchase intentions will also increase. \u0000Keywords: social media marketing; brand awareness; purchase intention","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131764848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.24843/ejmunud.2022.v11.i09.p07
Ni Nyoman Rsi Respati
Penelitian ini dilakukan untuk menganalisa pengaruh experiential marketing yang terdiri atas pengalaman sensorik, afektif, kognitif-kreatif, gaya hidup dan pengalaman yang berhubungan dengan budaya terhadap kepuasan dan niat berperilaku pengunjung. Penelitian dilakukan di tempat wisata keluarga Flamingo Bali family beach club di Pantai Saba, Gianyar. Sampel penelitian ini adalah pengunjung domestik yang datang ke Flamingo Bali family beach club sekitar bulan Mei-Juni 2021. Penentuan sampel yang digunakan adalah metode purposive sampling sebanyak 88 orang dan menggunakan analisis deskriptif dan metode Partial Least Square (PLS). Skala likert digunakan untuk memperoleh data dan mengukur indikator penelitian ini. Hasil penelitian menjawab keempat hipotesis yang diajukan yaitu; experiential marketing memiliki pengaruh positif terhadap kepuasan (satisfaction) dan niat berperilaku (behavioral intention); kepuasan memiliki pengaruh positif terhadap niat berperilaku. Hasil penelitian juga menunjukkan bahwa kepuasan memainkan peranan penting dalam memengaruhi niat berperilaku pengunjung. Penelitian ini memiliki implikasi penting yang berkaitan dengan aspek-aspek yang mempengaruhi kepuasan pengunjung seperti: fasilitas playground tempat bermain anak, tampilan makanan dan minuman dan service pramusaji membuat pengunjung bersedia memberikan word of mouth yang positive, menceritakan pengalaman mereka selama berkunjung dan mengajak teman atau kerabat untuk kembali.
{"title":"PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN NIAT BERPERILAKU (Studi pada Flamingo Bali Family Beach Club)","authors":"Ni Nyoman Rsi Respati","doi":"10.24843/ejmunud.2022.v11.i09.p07","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i09.p07","url":null,"abstract":"Penelitian ini dilakukan untuk menganalisa pengaruh experiential marketing yang terdiri atas pengalaman sensorik, afektif, kognitif-kreatif, gaya hidup dan pengalaman yang berhubungan dengan budaya terhadap kepuasan dan niat berperilaku pengunjung. Penelitian dilakukan di tempat wisata keluarga Flamingo Bali family beach club di Pantai Saba, Gianyar. Sampel penelitian ini adalah pengunjung domestik yang datang ke Flamingo Bali family beach club sekitar bulan Mei-Juni 2021. Penentuan sampel yang digunakan adalah metode purposive sampling sebanyak 88 orang dan menggunakan analisis deskriptif dan metode Partial Least Square (PLS). Skala likert digunakan untuk memperoleh data dan mengukur indikator penelitian ini. Hasil penelitian menjawab keempat hipotesis yang diajukan yaitu; experiential marketing memiliki pengaruh positif terhadap kepuasan (satisfaction) dan niat berperilaku (behavioral intention); kepuasan memiliki pengaruh positif terhadap niat berperilaku. Hasil penelitian juga menunjukkan bahwa kepuasan memainkan peranan penting dalam memengaruhi niat berperilaku pengunjung. Penelitian ini memiliki implikasi penting yang berkaitan dengan aspek-aspek yang mempengaruhi kepuasan pengunjung seperti: fasilitas playground tempat bermain anak, tampilan makanan dan minuman dan service pramusaji membuat pengunjung bersedia memberikan word of mouth yang positive, menceritakan pengalaman mereka selama berkunjung dan mengajak teman atau kerabat untuk kembali.","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130909874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.24843/ejmunud.2022.v11.i09.p02
Ni Komang Anik Sri Anggreni, I. Wibawa
This study aims to analyze the influence of organizational culture on organizational citizenship behavior through organizational commitment as a mediating variable. Based on the results of brief interviews with employees of the Graha Kaori Group, it was found that the employees in general were good but there were still shortcomings that needed to be overcome, such as organizational citizenship behavior that was not maximized. This study used a sample of 88 employees. Data collection was obtained from the results of distributing questionnaires. The analytical technique used in this research is path analysis, classical assumption test and Sobel test. The results of this study indicate that organizational culture has a positive and significant effect on organizational citizenship behavior and organizational commitment, organizational commitment has a positive and significant effect on organizational citizenship behavior. Organizational culture has a positive and significant effect on organizational citizenship behavior by mediating employee organizational commitment. Keywords: organizational culture, organizational citizenship behavior, organizational commitment
{"title":"PENGARUH BUDAYA ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR MELALUI KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL MEDIASI (Studi pada Graha Kaori Group Bali)","authors":"Ni Komang Anik Sri Anggreni, I. Wibawa","doi":"10.24843/ejmunud.2022.v11.i09.p02","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i09.p02","url":null,"abstract":"This study aims to analyze the influence of organizational culture on organizational citizenship behavior through organizational commitment as a mediating variable. Based on the results of brief interviews with employees of the Graha Kaori Group, it was found that the employees in general were good but there were still shortcomings that needed to be overcome, such as organizational citizenship behavior that was not maximized. This study used a sample of 88 employees. Data collection was obtained from the results of distributing questionnaires. The analytical technique used in this research is path analysis, classical assumption test and Sobel test. The results of this study indicate that organizational culture has a positive and significant effect on organizational citizenship behavior and organizational commitment, organizational commitment has a positive and significant effect on organizational citizenship behavior. Organizational culture has a positive and significant effect on organizational citizenship behavior by mediating employee organizational commitment. Keywords: organizational culture, organizational citizenship behavior, organizational commitment","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123679179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.24843/ejmunud.2022.v11.i09.p04
N. Safitri, Agus Wahyudi
The purpose of this study is to look at the factors that influence public financial literacy in Labuan Bajo. This study will look at socio-demographic and economic aspects, as well as other financial behavior determinants, to see how they affect the Labuan Bajo community's financial literacy. Gender, age, education, marital status, occupation, income, number of family members, use of mass media and the internet, and the courage to take chances were the primary characteristics examined in this study. To assess the components that influence financial literacy, the primary data collecting cross section is used. The study's population is the entire community of Labuan Bajo, which has a population of 6,973 persons as of 2021. The sampling technique employed was random sampling, which produced 378 research samples using the Slovin formula. The influence of each independent variable on the financial literacy of the residents of Labuan Bajo was determined using a multiple linear regression analysis. The results of the descriptive analysis suggest that the majority of the Labuan Bajo community's literacy level is moderate (49.2 percent ). Meanwhile, statistical study shows that gender and risk taking have a negative impact on financial literacy, while age and education have a positive impact. Meanwhile, financial literacy is unaffected by marital status, occupation, number of family members, income, internet use, or the media. Keywords: Financial Literation; Socio-Demograpic; Social-Economic
{"title":"LITERASI KEUANGAN DAN FAKTOR PENENTUNYA: STUDI KASUS MASYARAKAT DI LABUAN BAJO","authors":"N. Safitri, Agus Wahyudi","doi":"10.24843/ejmunud.2022.v11.i09.p04","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i09.p04","url":null,"abstract":"The purpose of this study is to look at the factors that influence public financial literacy in Labuan Bajo. This study will look at socio-demographic and economic aspects, as well as other financial behavior determinants, to see how they affect the Labuan Bajo community's financial literacy. Gender, age, education, marital status, occupation, income, number of family members, use of mass media and the internet, and the courage to take chances were the primary characteristics examined in this study. To assess the components that influence financial literacy, the primary data collecting cross section is used. The study's population is the entire community of Labuan Bajo, which has a population of 6,973 persons as of 2021. The sampling technique employed was random sampling, which produced 378 research samples using the Slovin formula. The influence of each independent variable on the financial literacy of the residents of Labuan Bajo was determined using a multiple linear regression analysis. The results of the descriptive analysis suggest that the majority of the Labuan Bajo community's literacy level is moderate (49.2 percent ). Meanwhile, statistical study shows that gender and risk taking have a negative impact on financial literacy, while age and education have a positive impact. Meanwhile, financial literacy is unaffected by marital status, occupation, number of family members, income, internet use, or the media. Keywords: Financial Literation; Socio-Demograpic; Social-Economic","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"2011 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114503929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.24843/ejmunud.2022.v11.i09.p01
Ade Mela Dewi Dirayani, Kastawan Mandala
Brand loyalty is the attachment that customers have to a brand, motivating customers to show consistent buying behavior from the preferred brand. The high brand loyalty can be influenced by several factors including brand trust and brand love. The purpose of this study is to determine the role of brand love in mediating the effect of brand trust on brand loyalty on consumers of Kober Mie Setan in Denpasar with 120 respondents, with a non-probability sampling technique of determining the sample with the purposive sampling method. Data was collected through google form questionnaire. The analysis technique used is Path Analysis. The results indicate that brand trust has a positive and significant effect on brand loyalty. Brand trust has a positive and significant effect on brand love. Brand love has a positive and significant effect on brand loyalty. Brand love partially mediates the effect of brand trust on brand loyalty. Keywords:, brand loyalty, brand trust, brand love
{"title":"PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY PADA KONSUMEN KOBER MIE SETAN","authors":"Ade Mela Dewi Dirayani, Kastawan Mandala","doi":"10.24843/ejmunud.2022.v11.i09.p01","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i09.p01","url":null,"abstract":"Brand loyalty is the attachment that customers have to a brand, motivating customers to show consistent buying behavior from the preferred brand. The high brand loyalty can be influenced by several factors including brand trust and brand love. The purpose of this study is to determine the role of brand love in mediating the effect of brand trust on brand loyalty on consumers of Kober Mie Setan in Denpasar with 120 respondents, with a non-probability sampling technique of determining the sample with the purposive sampling method. Data was collected through google form questionnaire. The analysis technique used is Path Analysis. The results indicate that brand trust has a positive and significant effect on brand loyalty. Brand trust has a positive and significant effect on brand love. Brand love has a positive and significant effect on brand loyalty. Brand love partially mediates the effect of brand trust on brand loyalty. Keywords:, brand loyalty, brand trust, brand love","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131130264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.24843/ejmunud.2022.v11.i09.p06
I. G. A. A. L. U. Dhewy, I. D. Adnyani
Penelitian ini dilakukan untuk menguji pengaruh kepemimpinan, reward dan motivasi terhadap produktivitas kerja karyawan Warung Be Sanur Denpasar. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 49 orang. Pengumpulan data dilakukan melalui wawancara dengan pihak Warung Be Sanur dan penyebaran kuesioner. Teknik analisis data yang digunakan yaitu analisis regresi linier berganda dan uji asumsi klasik. Hasil penelitian ini menunjukkan bahwa kepemimpinan, reward dan motivasi berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan Warung Be Sanur Denpasar. Penelitian ini juga memberikan pemahaman bahwa kepemimpinan, reward dan motivasi dapat meningkatkan produktivitas kerja karyawan, dengan meningkatkan kepemimpinan, reward dan motivasi maka produktivitas kerja karyawan akan mengalami peningkatan. Kata kunci : kepemimpinan; reward; motivasi; produktivitas kerja karyawan
{"title":"PENGARUH KEPEMIMPINAN, REWARD DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN WARUNG BE SANUR DENPASAR","authors":"I. G. A. A. L. U. Dhewy, I. D. Adnyani","doi":"10.24843/ejmunud.2022.v11.i09.p06","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i09.p06","url":null,"abstract":"Penelitian ini dilakukan untuk menguji pengaruh kepemimpinan, reward dan motivasi terhadap produktivitas kerja karyawan Warung Be Sanur Denpasar. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 49 orang. Pengumpulan data dilakukan melalui wawancara dengan pihak Warung Be Sanur dan penyebaran kuesioner. Teknik analisis data yang digunakan yaitu analisis regresi linier berganda dan uji asumsi klasik. Hasil penelitian ini menunjukkan bahwa kepemimpinan, reward dan motivasi berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan Warung Be Sanur Denpasar. Penelitian ini juga memberikan pemahaman bahwa kepemimpinan, reward dan motivasi dapat meningkatkan produktivitas kerja karyawan, dengan meningkatkan kepemimpinan, reward dan motivasi maka produktivitas kerja karyawan akan mengalami peningkatan. Kata kunci : kepemimpinan; reward; motivasi; produktivitas kerja karyawan","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117154211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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