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PENGARUH LAYOUT TOKO, VISUAL MERCHANDISING DAN SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA CV. FENNY DENPASAR 商店布局、视觉商品和质量服务对消费者满意度简历的影响。芬尼登巴萨
Pub Date : 2022-12-31 DOI: 10.24843/ejmunud.2022.v11.i12.p06
A. Banjar, Kastawan Mandala
The increasing needs of people for everyday products give rise to many new businesses that offer a wide variety of items in accordance with the wishes of consumers. This triggers the company to continue to make new innovations to maintain the company's success. Store layout, visual merchandising, and service quality are factors that have a great opportunity to meet customer satisfaction where it is one of the determining factors for the success of the company. In line with this, this study was conducted to determine how much influence the store layout, visual merchandising and service quality on consumer satisfaction. This study was conducted at CV Fenny Denpasar with 110 respondents using purposive sampling. Data collection was done by distributing questionnaires. The data analysis techniques used is multiple regression analysis. Results showed that store layout has a significant positive effect on consumer satisfaction, Visual merchandising has a significant positive effect on consumer satisfaction, Service quality has a significant positive effect on consumer satisfaction. Results confirmed that to improve customer satisfaction, the company is expected to be able to improve the arrangement of the store layout, improve visual merchandising and improve service quality in the store. Keyword: store layout, visual merchandising, service quality, customer satisfaction
人们对日常用品日益增长的需求催生了许多新的企业,它们根据消费者的愿望提供种类繁多的商品。这促使公司不断创新以保持公司的成功。商店布局,视觉商品和服务质量是有很大机会满足客户满意度的因素,这是公司成功的决定性因素之一。基于此,本研究确定店铺布局、视觉陈列和服务质量对消费者满意度的影响程度。本研究在芬尼登巴萨进行,共有110名受访者采用有目的抽样。数据收集是通过发放问卷来完成的。使用的数据分析技术是多元回归分析。结果表明,店面布局对消费者满意度有显著的正向影响,视觉营销对消费者满意度有显著的正向影响,服务质量对消费者满意度有显著的正向影响。结果证实,为了提高顾客满意度,公司希望能够改善店铺布局的安排,改善视觉陈列,提高店内服务质量。关键词:店铺布局,视觉营销,服务质量,顾客满意度
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引用次数: 0
PENGARUH SELF-EFFICACY, RISK-TAKING, DAN LINGKUNGAN UNIVERSITAS TERHADAP NIAT BERWIRAUSAHA MAHASISWA MANAJEMEN DI UNIVERSITAS SWASTA DI TANGERANG 自我efficacy、risk - take和社区大学对丹郎一所私立大学管理学生企业家意图的影响
Pub Date : 2022-12-31 DOI: 10.24843/ejmunud.2022.v11.i12.p03
P. Patricia, William Saputra
The number of entrepreneurs in Indonesia is still lower than other Southeast Asian countries such as Singapore, Thailand, and Malaysia. That is why, entrepreneurial intentions are needed so that more people decide to become entrepreneurs and can contribute to economic growth and provide more jobs in Indonesia. One way to foster entrepreneurial intentions is through education. This study aims to determine the effect of self-efficacy, risk-taking, and the university environment on management students' entrepreneurial intentions. Researchers used quantitative methods with statistical tools Partial Least Square-Structural Equation Modelling (PLS-SEM). Data collection was carried out using a questionnaire to 357 respondents. The results of hypothesis testing show that self-efficacy and the university environment have a positive and significant effect on students' entrepreneurial intentions. Meanwhile, risk-taking does not have a significant effect on entrepreneurial intentions in this study. Keywords: Self-Efficacy; Risk-Taking; University Environment, Entrepreneurial Intention, Entrepreneurship
印尼的企业家数量仍然低于新加坡、泰国和马来西亚等其他东南亚国家。这就是为什么需要企业家的意愿,以便更多的人决定成为企业家,为印度尼西亚的经济增长做出贡献,并提供更多的就业机会。培养创业意愿的一种方法是通过教育。本研究旨在探讨自我效能感、风险承担和大学环境对管理学学生创业意向的影响。研究人员使用统计工具偏最小二乘结构方程模型(PLS-SEM)进行定量分析。数据收集采用问卷调查357名受访者。假设检验结果表明,自我效能感和大学环境对大学生创业意向有显著的正向影响。同时,在本研究中,风险承担对创业意向的影响并不显著。关键词:自我效能感;冒险的;大学环境,创业意向,创业精神
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引用次数: 0
HUBUNGAN UKURAN PERUSAHAAN, PROFITABILITAS, INTERNASIONALISASI, PENGELUARAN CSR DENGAN KINERJA PERUSAHAAN 企业规模关系、盈利能力、国际国有化、企业绩效支出
Pub Date : 2022-12-31 DOI: 10.24843/ejmunud.2022.v11.i12.p05
Erna Widiastuty, Rahmat Febrianto
This study has two objectives. The first objective is to provide empirical evidence whether company size, profitability, and internationalization relate to its CSR expenditure. The second one is to test whether company’s CSR expenditure correlate with company’s performance. Samples are manufacturing companies listed in Indonesian Stock Exchange. Sampled companies are those listed from 2010 to 2019 and report their CSR expenditure in the annual report. In total 341 samples are used. The findings suggest that firm size and profitability positively and statistically significant relate to CSR expenditure while, on the contrary, internalization negatively correlate with the CSR spending. Second, CSR expenditure positively and statistically significant relate to firm’s future performance. The practical implication of these findings is that CSR expenditure is related to firm’s financial performance and that current expenditure may signal future performance. Keywords; firm size; profitability; internasionalization; CSR expenditure; firm performance
这项研究有两个目的。第一个目标是提供公司规模、盈利能力和国际化是否与企业社会责任支出相关的实证证据。二是检验企业社会责任支出是否与企业绩效相关。样本为在印尼证券交易所上市的制造业公司。样本公司是2010年至2019年上市的公司,并在年度报告中报告了其企业社会责任支出。总共使用了341个样本。研究发现,企业规模和盈利能力与企业社会责任支出呈显著正相关,而内部化与企业社会责任支出呈显著负相关。第二,企业社会责任支出与企业未来绩效呈显著正相关。这些发现的实际含义是,企业社会责任支出与企业的财务绩效有关,当前支出可能预示着未来的绩效。关键字;公司大小;盈利能力;internasionalization;CSR开支;公司业绩
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引用次数: 0
KEPUASAN KERJA MEMEDIASI PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP KOMITMEN ORGANISASIONAL KARYAWAN CV. PRX DENPASAR 工作满意度影响了组织支持对组织雇员简历承诺的影响。PRX登巴萨
Pub Date : 2022-12-31 DOI: 10.24843/ejmunud.2022.v11.i12.p01
Luh Deviana angi Nurfayani, I. Wibawa
This study aims to determine the role of job satisfaction in mediating the effect of perceived organizational support on employees organizational commitment. The number of samples used is 50 employees of CV. PRX Denpasar through the saturated sample method. Data collection was carried out through interviews and questionnaires. Data analysis technique used is classical assumption test, path analysis, and sobel test. The results of this study showed that perceived organizational support has a positive and significant effect on organizational commitment, perceived organizational support has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on organizational commitment, and job satisfaction partially mediates the effect of perceived organizational support on organizational commitment. The results of this study have implication for the management of CV. PRX Denpasar to pay more attention to indicators of perceived organizational support and employees job satisfaction, in order to increases employees organizational commitment. Keywords: Perceived Organizational Support; Job Satisfaction; Organizational Commitment
本研究旨在探讨工作满意度在组织支持感对员工组织承诺的中介作用。样本数量为CV的50名员工。PRX登巴萨通过饱和试样法。通过访谈和问卷调查进行数据收集。使用的数据分析技术有经典的假设检验、通径分析和索贝尔检验。本研究结果表明,组织支持感对组织承诺有正向显著影响,组织支持感对工作满意度有正向显著影响,工作满意度对组织承诺有正向显著影响,工作满意度部分中介组织支持感对组织承诺的影响。本研究结果对心血管疾病的治疗有一定的指导意义。PRX Denpasar更加关注感知组织支持和员工工作满意度的指标,以提高员工的组织承诺。关键词:感知组织支持;工作满意度;组织承诺
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引用次数: 0
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE 品牌形象、价格和促销对智能手机购买决策的影响
Pub Date : 2022-11-30 DOI: 10.24843/ejmunud.2022.v11.i11.p06
Ni Made Yuyun Cahyani, Ni Made Asti Aksari
Brand image is an important factor in the smartphone business. Brand image is consumer’s assessment of a brand based on their interaction with the brand. In today’s technological development era, the role of smartphones in people's lives is becoming more important. This study aims to determine the effect of brand image, price, and promotion on the purchasing decisions of smartphones. The number of sample used in this study is 120 respondents who live in Denpasar and uses iPhone. The number of samples was determined by using purposive sampling technique. Data was collected by distributing google form questionnaires and analysed using multiple linear regression. The result of this study shows that brand image, price, and promotion have a positive and significant effect on purchasing decisions. Based on the study findings, in order to influence consumer’s purchasing decisions, iPhone marketers should maintain a good image of the brand, determine appropriate prices, and carry out interesting promotional activities to market iPhone products. Keywords: brand image; price; purchase decision; promotion
品牌形象是智能手机行业的一个重要因素。品牌形象是消费者在与品牌互动的基础上对品牌的评价。在当今科技发展的时代,智能手机在人们生活中的作用越来越重要。本研究旨在确定品牌形象、价格和促销对智能手机购买决策的影响。本研究使用的样本数量为120名受访者,他们居住在登巴萨,使用iPhone。采用目的抽样技术确定样本数量。采用问卷调查的方式收集数据,采用多元线性回归进行分析。本研究结果显示,品牌形象、价格和促销对购买决策有显著的正向影响。根据研究结果,为了影响消费者的购买决策,iPhone营销人员应该保持良好的品牌形象,确定合适的价格,并开展有趣的促销活动来营销iPhone产品。关键词:品牌形象;价格;购买决策;促销活动
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引用次数: 0
PENGARUH PEMASARAN MEDIA SOSIAL PADA KINERJA PEMASARAN: PROPOSISI NILAI SOSIAL PRODUK SEBAGAI VARIABEL MEDIATOR 社交媒体营销影响调解员:社会价值主张作为产品营销绩效变量
Pub Date : 2022-11-24 DOI: 10.24843/ejmunud.2022.v11.i11.p04
Yusmar Ardhi Hidayat, Eva Purnamasari, S. Wahyuni, Rif’ah Dwi Astuti, Sandi Supaya
Social media marketing emerges as an appropriate method to assist MSMEs in marketing their products and interacting with their customers during the pandemic and the new normal. MSMEs can build significant business partnerships by engaging consumers as collaborators in actively reviewing and sharing the social value of the product on social media to improve marketing performance. This study had three goals: (1) analyzing the influence of social media marketing on social product value, (2) examining the effect of social product value on marketing performance, and (3) investigating the relationship between the influence of digital marketing and marketing performance. Purposive sampling has been used to select 112 respondents, including culinary MSMEs, that intensively promote their products on social media. Partial Least Squares SEM was used as a research method. According to this study, successful social media marketing raises the value of social products and marketing performance. Social media marketing develops the value of the social product, then improves marketing performance. This study revealed social product value as a moderating variable to empower the positive relationship between social media marketing and marketing performance. Keywords: social media marketing, social product value, marketing performance, and Culinary MSM
在大流行和新常态期间,社会媒体营销成为协助中小微企业营销其产品并与客户互动的适当方法。中小微企业可以通过吸引消费者作为合作者在社交媒体上积极审查和分享产品的社会价值来建立重要的商业伙伴关系,以提高营销绩效。本研究有三个目标:(1)分析社会化媒体营销对社会化产品价值的影响;(2)检验社会化产品价值对营销绩效的影响;(3)调查数字营销影响与营销绩效的关系。有目的的抽样选择了112名受访者,其中包括在社交媒体上密集推广其产品的烹饪中小微企业。采用偏最小二乘扫描电镜作为研究方法。根据这项研究,成功的社会化媒体营销提高了社会化产品的价值和营销绩效。社会化媒体营销开发社会化产品的价值,进而提高营销绩效。本研究发现社交产品价值是社交媒体营销与营销绩效之间的调节变量。关键词:社会化媒体营销,社会化产品价值,营销绩效,Culinary MSM
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引用次数: 0
PENGARUH MODAL USAHA, LOKASI USAHA DAN PENGGUNAAN ECOMMERCETERHADAP PENJUALAN UMKM BIDANG FASHION DI DENPASAR 商业资本、商业位置和商业用途对登巴萨销售UMKM时装业的影响
Pub Date : 2022-11-24 DOI: 10.24843/ejmunud.2022.v11.i11.p03
Ni Kadek Theressa Putri, P. Purwanti
This study aims to analyze the influence of business capital, business location, and E-commerce simultaneously and partially on the sales of MSMEs in the fashion sector in Denpasar City. Research sampling was carried out using the accidental proportional sampling method. Based on the calculation results, the number of samples used in this study totals a total of 100 samples that will be included in the business category that is in the selected regional cluster and the business category that is outside the cluster. The analysis techniques used are simultaneous multiple linear boundary tests and partial regression coefficient significance tests tested using the SPSS 25.0 program. The results showed that business capital, business location, and the use of E-commerce simultaneously had a positive effect on the sales of MSMEs in the fashion sector in Denpasar City. The results of this study also show that business capital, business location, and the use of E-commerce partially have a positive effect on the sales of MSMEs in the fashion sector in Denpasar City. Keywords: Venture capital; business location; E-commerce; sales; Fashion
本研究旨在分析商业资本、商业区位和电子商务同时或部分影响登巴萨市时尚行业中小微企业的销售。研究抽样采用意外比例抽样方法。根据计算结果,本研究使用的样本数量总计为100个样本,这些样本将被纳入所选区域集群内的业务类别和集群外的业务类别。使用的分析技术是同时多重线性边界检验和部分回归系数显著性检验,使用SPSS 25.0程序进行检验。结果表明,商业资本、商业区位和电子商务的使用同时对登巴萨市时尚行业中小微企业的销售产生积极影响。本研究的结果也显示,商业资本、商业区位和电子商务的使用对登巴萨市时尚行业中小微企业的销售有部分正向影响。关键词:风险投资;商业位置;电子商务;销售;时尚
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引用次数: 0
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION (STUDI PADA KONSUMEN KOPI JANJI JIWA DI KOTA DENPASAR) 品牌形象正在影响名人内啡肽对采购权的影响。
Pub Date : 2022-11-24 DOI: 10.24843/ejmunud.2022.v11.i11.p02
Dewa Gede Agung Wikrama Aditya Devanagiri, Ni Made Sri Rastini
Promise Jiwa is one of the coffee shops in Indonesia that uses celebrity endorsers in marketing their products. This study aims to analyze the effect of brand image in mediating the influence of celebrity endorsers on purchase intention at Kopi Janji Jiwa in Denpasar City. The location of this research is the Jiwa Jiwa in Denpasar City. The population of this study includes consumers who live in Denpasar City with a total sample of 130 samples. The sample was determined by purposive sampling. Collecting data using survey methods and research instruments in the form of a questionnaire measured by a 5-point Likert scale. Data analysis was performed using Path Analysis through SPSS. The results of this study indicate that celebrity endorser has a positive and significant effect on purchase intention and brand image, brand image has a positive and significant effect on purchase intention, and brand image is able to mediate the influence of celebrity endorser on purchase intention. The theoretical implications of this study support the results of previous studies related to purchase intention. The practical implications of this research are as material for consideration and input for the management of Janji Jiwa in Denpasar City in marketing their products. For further researchers, they can add variables that can affect purchase intention, expand the scope of research, or change the research location. Keywords: celebrity endorser; brand image; purchase intentions; Soul Promise Coffee
Promise Jiwa是印尼一家使用名人代言来推销产品的咖啡店。本研究旨在分析品牌形象在名人代言对登巴萨市Kopi Janji Jiwa购买意愿的中介作用。本研究的地点是登巴萨市的Jiwa Jiwa。本研究的人口包括居住在登巴萨市的消费者,总共有130个样本。样品采用目的抽样法确定。使用调查方法和研究工具收集数据,以5分李克特量表的形式进行问卷调查。数据分析采用SPSS软件Path analysis进行。本研究结果表明,名人代言对购买意愿和品牌形象有正向显著影响,品牌形象对购买意愿有正向显著影响,品牌形象能够中介名人代言对购买意愿的影响。本研究的理论意义支持了以往有关购买意愿的研究结果。本研究的实际意义为登巴萨市Janji Jiwa的管理人员在营销其产品时提供了考虑和投入的材料。对于进一步的研究,可以增加影响购买意愿的变量,扩大研究范围,或者改变研究位置。关键词:明星代言人;品牌形象;购买意愿;灵魂承诺咖啡
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引用次数: 0
PERAN KEPUASAN KERJA DALAM MEMEDIASI PENGARUH KECERDASAN EMOSIONAL TERHADAP KOMITMEN ORGANISASIONAL KARYAWAN PT. ABI BADUNG 工作满意度在培养情绪智商对PT. ABI BADUNG员工组织承诺的影响方面所起的作用
Pub Date : 2022-11-24 DOI: 10.24843/ejmunud.2022.v11.i11.p01
Dewa Ayu Istri Gedong Astari Dewi, I. Wibawa
The purpose of this study was to determine the role of job satisfaction in mediating the influence of emotional intelligence on organizational commitment. The study is conducted at PT. ABI Badung. The sampling technique used in this study is probability sampling samples and the number of samples used is 165 people. Data collection was obtained from the results of distributing questionnaires. The analysis technique used in this study is path analysis, classic assumption test, and multiple tests. The results of data analysis showed that emotional intelligence had a positive and significant effect on organizational commitment. Emotional intelligence had a positive and significant effect on job satisfaction. Job satisfaction had a positive and significant effect on organizational commitment. Job satisfaction partially mediates the influence of emotional intelligence on organizational commitment. The implication of this study is PT. ABI Badung needed to care about the emotional intelligence of each employee. This concern will encourage employee satisfaction and commitment because they feel valued and cared for. Keywords : Organizational Commitment; Emotional Intelligence; Job Satisfaction.
本研究的目的是确定工作满意度在情绪智力对组织承诺的影响中的中介作用。这项研究是在巴东医院进行的。本研究采用的抽样技术为概率抽样,样本数量为165人。数据收集来自发放问卷的结果。本研究采用的分析方法为通径分析、经典假设检验和多重检验。数据分析结果表明,情绪智力对组织承诺有显著的正向影响。情绪智力对工作满意度有显著的正向影响。工作满意度对组织承诺有显著的正向影响。工作满意度在情绪智力对组织承诺的影响中起部分中介作用。本研究的启示是,英博巴东需要关心每一位员工的情商。这种关心会鼓励员工的满意度和承诺,因为他们感到被重视和关心。关键词:组织承诺;情商;工作满意度。
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引用次数: 0
PENGARUH ASIMETRI INFORMASI, PERTUMBUHAN PERUSAHAAN DAN LEVERAGE TERHADAP NILAI PERUSAHAAN 信息不对称的影响,企业的增长和杠杆对企业价值的影响
Pub Date : 2022-11-24 DOI: 10.24843/ejmunud.2022.v11.i11.p05
Candra Nur Afida Putri, Ni Nyoman Ayu Diantini
Company value is the price that prospective buyers are willing to pay if the company is sold. The purpose of this study was to determine the effect of information asymmetry, company growth, and leverage on firm value. The population of this research is all Property and Real Estate Sector Companies listed on the Indonesia Stock Exchange for the 2018-2020 period, which are 40 companies. The samples used were 120 samples. The sampling technique used purposive sampling technique. The data used is secondary data, namely the company's financial statements. Data analysis in this study is multiple regression analysis. The results showed that information asymmetry and company growth had no effect on firm value. Leverage has a positive effect on firm value. Keywords: information asymmetry; company growth; benefit; the value of the company
公司价值是指如果公司被出售,潜在买家愿意支付的价格。本研究的目的是确定信息不对称、公司成长和杠杆对公司价值的影响。本研究的人口是2018-2020年期间在印度尼西亚证券交易所上市的所有房地产和房地产行业公司,共40家公司。使用的样本为120个样本。抽样技术采用目的性抽样技术。使用的数据是二手数据,即公司的财务报表。本研究的数据分析采用多元回归分析。结果表明,信息不对称和公司成长对公司价值没有影响。杠杆对企业价值有正向影响。关键词:信息不对称;公司增长;受益;公司的价值
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引用次数: 0
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E-Jurnal Manajemen Universitas Udayana
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