Pub Date : 2022-09-29DOI: 10.24843/ejmunud.2022.v11.i09.p03
Jaka Kusuma Hanjaya, Putu Yudi Setiawan
Loyalitas konsumen merupakan kesediaan pelanggan agar senantiasa menggunakan produk perusahaan dalam jangka panjang, menggunakan secara eksklusif, dan merekomendasikan produk-produk perusahaan kepada teman atau rekannya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas layanan terhadap loyalitas konsumen, pengaruh promosi penjualan terhadap loyalitas konsumen, dan pengaruh digital marketing terhadap loyalitas konsumen Gojek. Sampel dalam penelitian ini adalah konsumen gojek di Kota Denpasar. Penentuan sampel dalam penelitian ini memakai metode non-probalitity sampling. Jumlah sampel yang diambil sebanyak 112 orang. Pengumpulan data menggunakan penyebaran kuesioner. Data dianalisis dengan menggunakan teknik analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas layanan dengan loyalitas konsumen, pengaruh yang positif dan signifikan promosi penjualan dengan loyalitas konsumen, pengaruh yang positif dan signifikan digital marketing dengan loyalitas konsumen. Hasil penelitian ini secara praktis dapat menjadi salah satu acuan bagi peneliti lainnnya yang ingin meneliti mengenai kualitas layanan, promosi penjualan, digital marketing, dan loyalitas konsumen. Kata Kunci: Kualitas Layanan, Promosi Penjualan, Digital Marketing, Loyalitas Konsumen
{"title":"PENGARUH KUALITAS LAYANAN, PROMOSI PENJUALAN DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN GOJEK DI DENPASAR","authors":"Jaka Kusuma Hanjaya, Putu Yudi Setiawan","doi":"10.24843/ejmunud.2022.v11.i09.p03","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i09.p03","url":null,"abstract":"Loyalitas konsumen merupakan kesediaan pelanggan agar senantiasa menggunakan produk perusahaan dalam jangka panjang, menggunakan secara eksklusif, dan merekomendasikan produk-produk perusahaan kepada teman atau rekannya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas layanan terhadap loyalitas konsumen, pengaruh promosi penjualan terhadap loyalitas konsumen, dan pengaruh digital marketing terhadap loyalitas konsumen Gojek. Sampel dalam penelitian ini adalah konsumen gojek di Kota Denpasar. Penentuan sampel dalam penelitian ini memakai metode non-probalitity sampling. Jumlah sampel yang diambil sebanyak 112 orang. Pengumpulan data menggunakan penyebaran kuesioner. Data dianalisis dengan menggunakan teknik analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas layanan dengan loyalitas konsumen, pengaruh yang positif dan signifikan promosi penjualan dengan loyalitas konsumen, pengaruh yang positif dan signifikan digital marketing dengan loyalitas konsumen. Hasil penelitian ini secara praktis dapat menjadi salah satu acuan bagi peneliti lainnnya yang ingin meneliti mengenai kualitas layanan, promosi penjualan, digital marketing, dan loyalitas konsumen. Kata Kunci: Kualitas Layanan, Promosi Penjualan, Digital Marketing, Loyalitas Konsumen","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130443434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.24843/ejmunud.2022.v11.i09.p05
Aditya Radityatama
This study aims to analyze the effect of co-creation consisting of Dialogue, Access To Information, Risk Assessment and Transparency or DART models on the perceived value and satisfaction of GoFood merchants. Co-creation is a procedure for making a service through the results of input from customers to support innovation process by the company. This research was conducted on MSMEs in Surabaya and active as GoFood merchants. Determination of sample is done by purposive sampling with total of 320 merchants. The data was collected using a questionnaire and analyzed using the SEM PLS. The results of study explain that dialogue, access to information, risk assessment, and transparency have a significant positive effect on merchant's perceived value and merchant's satisfaction on GoFood services in Surabaya. The results of the study also explain that merchant's perceived value has a significant positive effect on merchant's satisfaction. Merchant's perceived value can partially mediate the effect of dialogue, access to information, risk assessment, and transparency on merchant's satisfaction on GoFood services in Surabaya. These results explain that dialogue, access to information, risk assessment, and transparency have important roles to increase the value perceived by merchants and have an impact on increasing the satisfaction of mechants. Keywords: co-creation, DART model, merchant’s perceived value, and merchant’s satisfaction
{"title":"CO-CREATION MARKETING PADA KEPUASAN MERCHANT GOFOOD BY GOJEK INDONESIA","authors":"Aditya Radityatama","doi":"10.24843/ejmunud.2022.v11.i09.p05","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i09.p05","url":null,"abstract":"This study aims to analyze the effect of co-creation consisting of Dialogue, Access To Information, Risk Assessment and Transparency or DART models on the perceived value and satisfaction of GoFood merchants. Co-creation is a procedure for making a service through the results of input from customers to support innovation process by the company. This research was conducted on MSMEs in Surabaya and active as GoFood merchants. Determination of sample is done by purposive sampling with total of 320 merchants. The data was collected using a questionnaire and analyzed using the SEM PLS. The results of study explain that dialogue, access to information, risk assessment, and transparency have a significant positive effect on merchant's perceived value and merchant's satisfaction on GoFood services in Surabaya. The results of the study also explain that merchant's perceived value has a significant positive effect on merchant's satisfaction. Merchant's perceived value can partially mediate the effect of dialogue, access to information, risk assessment, and transparency on merchant's satisfaction on GoFood services in Surabaya. These results explain that dialogue, access to information, risk assessment, and transparency have important roles to increase the value perceived by merchants and have an impact on increasing the satisfaction of mechants. Keywords: co-creation, DART model, merchant’s perceived value, and merchant’s satisfaction","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125735791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.24843/ejmunud.2022.v11.i08.p05
I. P. G. R. Resyananda, Kastawan Mandala
Kinerja pasar merupakan hasil kerja dan prilaku kerja yang dicapai perusahaan, untuk mencerminkan seberapa baik prospek suatu perusahaan di mata investor. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh orientasi pasar terhadap kinerja pasar, pengaruh orientasi pasar terhadap inovasi produk, pengaruh inovasi produk terhadap kinerja pasar serta peran inovasi produk dalam memediasi pengaruh orientasi pasar terhadap kinerja pasar industri songket di Jembrana. Sampel dalam penelitian ini adalah pemilik usaha kain songket di Kabupaten Jembrana. Penentuan sampel dalam penelitian ini memakai metode purposive sampling. Terdapat 36 industri yang digunakan sebagai sampel dalam penelitian ini sesuai dengan survei yang telah dilakukan. Pengujian dilakukan dengan metode PLS (Partial Least Square) dengan program smartPLS. Hasil penelitian ini menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara orientasi pasar dengan kinerja pasar, hubungan yang positif dan signifikan orientasi pasar dengan inovasi produk, hubungan yang positif dan signifikan inovasi produk dengan kinerja pasar. Inovasi produk berperan sebagai variabel mediasi antara pengaruh orientasi pasar dengan kinerja pasar. Kata kunci: Orientasi pasar, Inovasi produk, Kinerja pasar
{"title":"INOVASI PRODUK DALAM MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PASAR INDUSTRI KAIN SONGKET DI KABUPATEN JEMBRANA","authors":"I. P. G. R. Resyananda, Kastawan Mandala","doi":"10.24843/ejmunud.2022.v11.i08.p05","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i08.p05","url":null,"abstract":"Kinerja pasar merupakan hasil kerja dan prilaku kerja yang dicapai perusahaan, untuk mencerminkan seberapa baik prospek suatu perusahaan di mata investor. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh orientasi pasar terhadap kinerja pasar, pengaruh orientasi pasar terhadap inovasi produk, pengaruh inovasi produk terhadap kinerja pasar serta peran inovasi produk dalam memediasi pengaruh orientasi pasar terhadap kinerja pasar industri songket di Jembrana. Sampel dalam penelitian ini adalah pemilik usaha kain songket di Kabupaten Jembrana. Penentuan sampel dalam penelitian ini memakai metode purposive sampling. Terdapat 36 industri yang digunakan sebagai sampel dalam penelitian ini sesuai dengan survei yang telah dilakukan. Pengujian dilakukan dengan metode PLS (Partial Least Square) dengan program smartPLS. Hasil penelitian ini menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara orientasi pasar dengan kinerja pasar, hubungan yang positif dan signifikan orientasi pasar dengan inovasi produk, hubungan yang positif dan signifikan inovasi produk dengan kinerja pasar. Inovasi produk berperan sebagai variabel mediasi antara pengaruh orientasi pasar dengan kinerja pasar. \u0000Kata kunci: Orientasi pasar, Inovasi produk, Kinerja pasar","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124665142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.24843/ejmunud.2022.v11.i08.p06
Dewa Ayu Shita Setiari, N. Ekawati
Consumer needs in the advancement of the digitalization era by utilizing a marketplace that is quite attractive and provides convenience, especially during the post-covid-19 era. This study aims to examine the role of brand awareness in mediating the effect of advertising on purchase intention. The sample was taken by 100 respondents who live in the city of Denpasar, people who have never shopped online at Tokopedia. The analysis technique used is path analysis and using Sobel test. Research findings show, advertising and brand awareness have a positive and significant effect on purchase intention, and brand awareness is able to act as a mediator of the relationship between the influence of advertising on purchase intention at Tokopedia. Subsequent implementation is very important to innovate the advertisements displayed so as to strengthen brand awareness that is able to encourage purchase intention in a sustainable manner. Keywords:, advertising, brand awareness, purchase intention
{"title":"PERAN IKLAN DAN BRAND AWARENESS TERHADAP NIAT BELI PENGGUNA TOKOPEDIA PADA PASCA COVID-19","authors":"Dewa Ayu Shita Setiari, N. Ekawati","doi":"10.24843/ejmunud.2022.v11.i08.p06","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i08.p06","url":null,"abstract":"Consumer needs in the advancement of the digitalization era by utilizing a marketplace that is quite attractive and provides convenience, especially during the post-covid-19 era. This study aims to examine the role of brand awareness in mediating the effect of advertising on purchase intention. The sample was taken by 100 respondents who live in the city of Denpasar, people who have never shopped online at Tokopedia. The analysis technique used is path analysis and using Sobel test. Research findings show, advertising and brand awareness have a positive and significant effect on purchase intention, and brand awareness is able to act as a mediator of the relationship between the influence of advertising on purchase intention at Tokopedia. Subsequent implementation is very important to innovate the advertisements displayed so as to strengthen brand awareness that is able to encourage purchase intention in a sustainable manner. \u0000Keywords:, advertising, brand awareness, purchase intention","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133709637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.24843/ejmunud.2022.v11.i08.p07
Putu Ogi Sayoga, I. G. K. G. Suasana
This research was conducted at the Deltra Penelokan Store, Kintamani, Bangli Regency. The number of samples taken as many as 108 people, the respondents' criteria are men or women who shop at Deltra, who have a high school education or the equivalent and shop more than 2 times, with probability sampling method, especially simple random sampling. Data was collected through interviews and observations. The analysis technique used is multiple linear regression. Based on the results of the analysis found that service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to mediate the effect of service quality on customer loyalty in other words service quality has an indirect effect on customer loyalty through customer satisfaction. Keywords: satisfaction, quality, customer loyalty
{"title":"PERAN KEPUASAN PELANGGAN MEMEDIASI KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN","authors":"Putu Ogi Sayoga, I. G. K. G. Suasana","doi":"10.24843/ejmunud.2022.v11.i08.p07","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i08.p07","url":null,"abstract":"This research was conducted at the Deltra Penelokan Store, Kintamani, Bangli Regency. The number of samples taken as many as 108 people, the respondents' criteria are men or women who shop at Deltra, who have a high school education or the equivalent and shop more than 2 times, with probability sampling method, especially simple random sampling. Data was collected through interviews and observations. The analysis technique used is multiple linear regression. Based on the results of the analysis found that service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to mediate the effect of service quality on customer loyalty in other words service quality has an indirect effect on customer loyalty through customer satisfaction. \u0000Keywords: satisfaction, quality, customer loyalty \u0000 ","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132438644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.24843/ejmunud.2022.v11.i08.p04
Dewa Bagus Ariesetyadi Dwinanda Putra, I. N. Nurcaya
Ditengah menjamurnya kedai kopi modern tidak menyurutkan kunjungan konsumen ke kedai kopi legendaris M Aboe Talib yang sudah memasuki kepemilikan generasi ketiga. Masih ramainya kedai kopi yang berdiri sejak tahun 1940 silam ini menarik peneliti untuk melakukan penelitian. Penelitian ini bertujuan untuk menjelaskan pengaruh word of mouth terhadap loyalitas yang dimediasi dengan kepuasan pelanggan. Penelitian ini mengambil tempat di Kota Tabanan dan Denpasar. Jumlah sampel yang diambil sebanyak 112 responden, dengan teknik penentuan sampel non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan melalui kuesioner. Teknik analisis yang digunakan adalah Path dengan menggunakan software SPSS. Berdasarkan hasil pengolahan data diketahui bahwa word of mouth memiliki pengaruh yang positif signifikan terhadap kepuasan konsumen. Hal ini menjelaskan bahwa semakin baik komunikasi positif dari konsumen akan menghasilkan kepuasan konsumen yang baik begitu juga sebaliknya. Kepuasan konsumen memiliki pengaruh yang positif signifikan terhadap loyalitas. Hal ini menjelaskan bahwa semakin baik kepuasan konsumen akan membentuk loyalitas yang tinggi. Hal ini menjelaskan bahwa semakin positif word of mouth yang diberikan maka akan menghasilkan kepuasan pelanggan yang tinggi dan akan menjadikan pelanggan menjadi loyal.Efek mediasi yang terjadi dalam penelitian ini adalah mediasi parsial atau partial mediation. Kata kunci: word of mouth, kepuasan konsumen, loyalitas konsumen
{"title":"PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI PENGARUH WOM TERHADAP LOYALITAS PELANGGAN KEDAI KOPI M ABOE TALIB","authors":"Dewa Bagus Ariesetyadi Dwinanda Putra, I. N. Nurcaya","doi":"10.24843/ejmunud.2022.v11.i08.p04","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i08.p04","url":null,"abstract":"Ditengah menjamurnya kedai kopi modern tidak menyurutkan kunjungan konsumen ke kedai kopi legendaris M Aboe Talib yang sudah memasuki kepemilikan generasi ketiga. Masih ramainya kedai kopi yang berdiri sejak tahun 1940 silam ini menarik peneliti untuk melakukan penelitian. Penelitian ini bertujuan untuk menjelaskan pengaruh word of mouth terhadap loyalitas yang dimediasi dengan kepuasan pelanggan. Penelitian ini mengambil tempat di Kota Tabanan dan Denpasar. Jumlah sampel yang diambil sebanyak 112 responden, dengan teknik penentuan sampel non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan melalui kuesioner. Teknik analisis yang digunakan adalah Path dengan menggunakan software SPSS. Berdasarkan hasil pengolahan data diketahui bahwa word of mouth memiliki pengaruh yang positif signifikan terhadap kepuasan konsumen. Hal ini menjelaskan bahwa semakin baik komunikasi positif dari konsumen akan menghasilkan kepuasan konsumen yang baik begitu juga sebaliknya. Kepuasan konsumen memiliki pengaruh yang positif signifikan terhadap loyalitas. Hal ini menjelaskan bahwa semakin baik kepuasan konsumen akan membentuk loyalitas yang tinggi. Hal ini menjelaskan bahwa semakin positif word of mouth yang diberikan maka akan menghasilkan kepuasan pelanggan yang tinggi dan akan menjadikan pelanggan menjadi loyal.Efek mediasi yang terjadi dalam penelitian ini adalah mediasi parsial atau partial mediation. \u0000Kata kunci: word of mouth, kepuasan konsumen, loyalitas konsumen \u0000 ","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124519587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.24843/ejmunud.2022.v11.i08.p02
Nina Damayanti, N. Darmayanti
The value of the company is a very important because it shows the company's financial performance which will later make investors have the desire to invest in the company. The purpose of this study was to examine the effect of firm size, liquidity, profitability, and capital structure on firm value in transportation and logistic companies on the Indonesia Stock Exchange (IDX) in 2018-2020. The sample determination method used in the study was the purposive sampling method, and the sample was taken from 21 companies. This study used multiple linear regression analysis. The results showed that firm size, liquidity, and profitability had a positive and significant effect on firm value, but the capital structure had a negative and significant effect on firm value in transportation and logistic companies on the Indonesia Stock Exchange (IDX) in the 2018-2020 period. Keywords:, firm value, firm size, liquidity, profitability, capital structure
{"title":"PENGARUH UKURAN PERUSAHAAN, LIKUIDITAS, PROFITABILITAS, DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN TRANSPORTASI DAN LOGISTIK","authors":"Nina Damayanti, N. Darmayanti","doi":"10.24843/ejmunud.2022.v11.i08.p02","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i08.p02","url":null,"abstract":"The value of the company is a very important because it shows the company's financial performance which will later make investors have the desire to invest in the company. The purpose of this study was to examine the effect of firm size, liquidity, profitability, and capital structure on firm value in transportation and logistic companies on the Indonesia Stock Exchange (IDX) in 2018-2020. The sample determination method used in the study was the purposive sampling method, and the sample was taken from 21 companies. This study used multiple linear regression analysis. The results showed that firm size, liquidity, and profitability had a positive and significant effect on firm value, but the capital structure had a negative and significant effect on firm value in transportation and logistic companies on the Indonesia Stock Exchange (IDX) in the 2018-2020 period. \u0000Keywords:, firm value, firm size, liquidity, profitability, capital structure","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"2020 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122872314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.24843/ejmunud.2022.v11.i08.p01
I. W. A. K. Widyananda, N. K. Seminari
The purpose of this study was to determine the effect of customer perceptions on repurchase intentions, the effect of brand trust on repurchase intentions, the effect of customer perceptions on brand trust, and the role of brand trust in mediating customer perceptions of Samsung smartphone users' repurchase intentions. In this study, residents of Denpasar City who use Samsung smartphones are the samples used with the non-probability sampling method. The number of samples taken as many as 100 people. The analytical techniques used are path analysis, Sobel test and VAF test. This study shows the results that there is a positive and significant relationship between customer perceptions and repurchase intentions, a positive and significant relationship between brand trust and repurchase intentions, a positive and significant relationship between customer perceptions and brand trust. Brand trust acts as a mediating variable between customer perceptions and repurchase intentions. Keywords: Customer Perception, Brand Trust, Repurchase Intention, Smartphone
{"title":"PERAN BRAND TRUST DALAM MEMEDIASI PENGARUH CUSTOMER PERCEPTION, TERHADAP REPURCHASE INTENTION PENGGUNA SMARTPHONE SAMSUNG","authors":"I. W. A. K. Widyananda, N. K. Seminari","doi":"10.24843/ejmunud.2022.v11.i08.p01","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i08.p01","url":null,"abstract":"The purpose of this study was to determine the effect of customer perceptions on repurchase intentions, the effect of brand trust on repurchase intentions, the effect of customer perceptions on brand trust, and the role of brand trust in mediating customer perceptions of Samsung smartphone users' repurchase intentions. In this study, residents of Denpasar City who use Samsung smartphones are the samples used with the non-probability sampling method. The number of samples taken as many as 100 people. The analytical techniques used are path analysis, Sobel test and VAF test. This study shows the results that there is a positive and significant relationship between customer perceptions and repurchase intentions, a positive and significant relationship between brand trust and repurchase intentions, a positive and significant relationship between customer perceptions and brand trust. Brand trust acts as a mediating variable between customer perceptions and repurchase intentions. \u0000Keywords: Customer Perception, Brand Trust, Repurchase Intention, Smartphone \u0000 \u0000 \u0000 ","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121957534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-22DOI: 10.24843/ejmunud.2022.v11.i08.p03
N. Paramita, I. Wibawa
The background of the research is focused on phenomenon of workplace deviant behavior that occurs in employees of PT. Pedungan BPR. The purpose of this research was about determining role of job satisfaction in mediating effect of perceived external prestige on workplace deviant behavior. The total population in this study was 84 employees which were used as research samples because this study used the saturated sampling method. In collecting data, we used questionnaires distribution and interviews as the method. The data analysis techniques used in this research are Validity Test, Reliability Test, Classical Assumption Test, and Path Analysis.The results of this study indicate that perceived external prestige has a negative significant effect on workplace deviant behavior, perceived external prestige has a positive significant effect on job satisfaction, and job satisfaction has a negative but unsignificant effect on workplace deviant behavior. Keywords: perceived external prestige; job satisfaction; workplace deviant behavior
{"title":"MEDIASI KEPUASAN KERJA PADA PENGARUH PERCEIVED EXTERNAL PRESTIGE TERHADAP WORKPLACE DEVIANT BEHAVIOR KARYAWAN PT. BPR PEDUNGAN","authors":"N. Paramita, I. Wibawa","doi":"10.24843/ejmunud.2022.v11.i08.p03","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i08.p03","url":null,"abstract":"The background of the research is focused on phenomenon of workplace deviant behavior that occurs in employees of PT. Pedungan BPR. The purpose of this research was about determining role of job satisfaction in mediating effect of perceived external prestige on workplace deviant behavior. The total population in this study was 84 employees which were used as research samples because this study used the saturated sampling method. In collecting data, we used questionnaires distribution and interviews as the method. The data analysis techniques used in this research are Validity Test, Reliability Test, Classical Assumption Test, and Path Analysis.The results of this study indicate that perceived external prestige has a negative significant effect on workplace deviant behavior, perceived external prestige has a positive significant effect on job satisfaction, and job satisfaction has a negative but unsignificant effect on workplace deviant behavior. \u0000Keywords: perceived external prestige; job satisfaction; workplace deviant behavior","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124822724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.24843/ejmunud.2022.v11.i07.p07
Rama Adi Kusuma, Henny Rahyuda
Tujuan dari penelitian ini yaitu untuk menguji pengaruh modal intelektual dan profitabilitas terhadap nilai perusahaan yang dimediasi oleh profitabilitas. Penelitian ini dilakukan pada perusahaan subsektor food and baverages di BEI periode 2018-2020 Jumlah sampel yang digunakan dalam penelitian ini yaitu 17 perusahaan dan metode pengambilan sampel dalam penelitian ini yaitu menggunakan purposive sampling. Teknik analisis yang digunakan pada penelitian ini yaitu dengan analisis jalur (Parth Analysis) dengan bantuan software SPSS. Hasil penelitian ini menunjukan bahwa modal intelektual berpengaruh negatif terhadap nilai perusahaan, leverage tidak berpengaruh terhadap nilai perusahaan dan profitabilitas, modal intelektual berpengaruh positif terhadap profitabilitas, profitabilitas berpengaruh positif terhadap nilai perusahaan, profitabilitas mampu berperan sebagai mediasi pengaruh modal intelektual terhadap nilai perusahaan sedangkan profitabilitas tidak mampu memediasi pengaruh leverage terhadap nilai perusahaan. Kata Kunci : Nilai Perusahaan, Modal Intelektual, Leverage, Profitabilitas
{"title":"PENGARUH MODAL INTELEKTUAL DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MEDIASI","authors":"Rama Adi Kusuma, Henny Rahyuda","doi":"10.24843/ejmunud.2022.v11.i07.p07","DOIUrl":"https://doi.org/10.24843/ejmunud.2022.v11.i07.p07","url":null,"abstract":"Tujuan dari penelitian ini yaitu untuk menguji pengaruh modal intelektual dan profitabilitas terhadap nilai perusahaan yang dimediasi oleh profitabilitas. Penelitian ini dilakukan pada perusahaan subsektor food and baverages di BEI periode 2018-2020 Jumlah sampel yang digunakan dalam penelitian ini yaitu 17 perusahaan dan metode pengambilan sampel dalam penelitian ini yaitu menggunakan purposive sampling. Teknik analisis yang digunakan pada penelitian ini yaitu dengan analisis jalur (Parth Analysis) dengan bantuan software SPSS. Hasil penelitian ini menunjukan bahwa modal intelektual berpengaruh negatif terhadap nilai perusahaan, leverage tidak berpengaruh terhadap nilai perusahaan dan profitabilitas, modal intelektual berpengaruh positif terhadap profitabilitas, profitabilitas berpengaruh positif terhadap nilai perusahaan, profitabilitas mampu berperan sebagai mediasi pengaruh modal intelektual terhadap nilai perusahaan sedangkan profitabilitas tidak mampu memediasi pengaruh leverage terhadap nilai perusahaan. \u0000 \u0000Kata Kunci : Nilai Perusahaan, Modal Intelektual, Leverage, Profitabilitas","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134051745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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