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Multi-Language Translated Drama Scripts as Reference Information for Actors 作为演员参考资料的多语言翻译戏剧剧本
Pub Date : 2024-07-17 DOI: 10.56724/ladu.v4i4.290
Arif Hidayat, Z. Rafli, Ifan Iskandar
Background:  Drama texts translated into various languages ​​are a form of communication across linguistic boundaries and a window that reveals the richness of diverse cultures. For actors, engaging in the performance of a multilingual script provides an incredible opportunity to explore the nuanced complexities of different cultures. Actors learn new words and soak up the soul of a culture that may be very different. Purpose: The main aim of this research is to (1) find out the extent to which language variations are used in translated drama scripts and (2) the extent to which language variations influence the way actors understand and portray characters. Design and methods: This research uses a content analysis method on intralingually translated drama texts sourced from the Matara Production archives. Results: The results of this research reveal (1) that three languages ​​are used (English, Indonesian and Sundanese) and (2) that multiple languages ​​are used to show narrative diversity, subtlety of relationships in roles and cultural context. The importance of using regional languages ​​in specific cultural contexts becomes clear, as in the depiction of the local ghost, Kuntilanak, which adds another layer of cultural richness. It can be concluded; this research highlights the significance of the use of multiple languages ​​in the expression and communication of actors. Multilingualism allows actors to convey characters with greater depth, creating an immediate bond with multilingual audiences. Language is not only a means of communication but also a key holder of cultural identity, bringing to life cultural aspects that are difficult to explain in words.
背景: 翻译成各种语言的戏剧文本是一种跨越语言界限的交流形式,也是一扇展现多元文化丰富内涵的窗口。对演员而言,参与多语言剧本的演出为探索不同文化的微妙复杂性提供了难得的机会。演员们可以学习新的词汇,汲取一种可能截然不同的文化的灵魂。目的:本研究的主要目的是:(1) 了解翻译戏剧剧本中使用语言变化的程度;(2) 语言变化对演员理解和塑造人物形象的影响程度。设计和方法:本研究采用内容分析法,对来自马塔拉制作档案馆的语内翻译戏剧文本进行分析。研究结果研究结果表明:(1) 使用了三种语言(英语、印尼语和巽他语);(2) 使用多种语言来表现叙事的多样性、角色关系的微妙性和文化背景。在特定的文化背景下使用地区语言的重要性显而易见,如对当地鬼魂 Kuntilanak 的描写,就增加了文化的丰富性。最后,本研究强调了在演员的表达和交流中使用多种语言的重要性。多语种使演员能够更深入地表达角色,与多语种观众建立直接联系。语言不仅是一种交流手段,也是文化身份的重要载体,它使难以用语言解释的文化内涵跃然纸上。
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引用次数: 0
Need Analysis of Primary School Promotion Media 小学宣传媒体的需求分析
Pub Date : 2024-07-14 DOI: 10.56724/ladu.v4i4.280
Fayra Adzanie Rumsant, Fachri Helmanto, Muhammad Ichsan
Background:  In an increasingly competitive world of education, the importance of school promotion is increasingly felt. Schools must be able to compete to attract prospective students and parents. Purpose: This research aims to determine the needs of schools in carrying out promotions. Design and methods: This study used qualitative research methods. Needs analysis is based on the Hutchinson & Waters model which focuses on aspects necessities, lacks, and wants. Interviews were conducted with four PPDB administrators including teachers, PPDB Chair, and School Administrative Staff. The analysis technique used is thematic analysis, while validation is carried out using member checking. Results: The results of the study show that schools need promotions in printed form. With this, schools can achieve their promotional goals in a more widespread and efficient manner.
背景: 在教育竞争日益激烈的今天,学校宣传的重要性日益凸显。学校必须能够在竞争中吸引潜在的学生和家长。目的:本研究旨在确定学校在开展宣传方面的需求。设计和方法:本研究采用定性研究方法。需求分析以 Hutchinson & Waters 模型为基础,该模型侧重于必要性、缺乏和需求等方面。研究人员与四位家长委员会行政人员(包括教师、家长委员会主席和学校行政人员)进行了访谈。采用的分析技术是主题分析法,而验证则采用成员核对法。研究结果研究结果表明,学校需要印刷形式的宣传材料。这样,学校可以更广泛、更有效地实现宣传目标。
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引用次数: 0
Effectiveness Evaluation of the Student Research Proposal Presentation Program at Scientific Writing Course 科学写作课程中学生研究提案展示计划的效果评估
Pub Date : 2024-07-14 DOI: 10.56724/ladu.v4i4.279
Kasmanah Kasmanah, Muchlas Suseno, S. Setiadi
Higher education increasingly emphasizes the importance of developing students' academic and professional abilities, including scientific communication and presentation skills. The research proposal presentation program is a strategic initiative in responding to these needs, but challenges in its implementation still exist. Evaluate the effectiveness of student research proposal presentation programs in the Scientific Writing course at UNINDRA and identify strengths and weaknesses in the delivery of material and student argumentation structure. Evaluative research involves collecting data from the results of presentation evaluations, feedback from lecturers or other participants, and assessing the quality of presentations. Qualitative and quantitative data analysis techniques were used, with thematic analysis techniques to identify patterns or themes in participant feedback and evaluation. The evaluation showed that the research proposal presentation program provided significant benefits for lecturers and students. However, there are challenges in the learning process due to inadequate support in CPMK and material distribution. The high lecturer-student ratio also hinders the implementation of the ideal presentation. Internal obstacles such as lack of courage and suboptimal preparation of presentation materials also affect the quality of presentations. The need for adjustments in the preparation of the curriculum and teaching methods, including aligning the CPMK with the CPL and ensuring that the plan for the presentation of research proposals is included in the RPS. It is necessary to provide adequate time and improvement of presentation equipment to improve the quality of presentation and feedback. Better integration between CPMK and CPL will create a globally competitive generation of academics and professionals. Thus, this program can be more effective in achieving higher education goals in developing students' academic and professional abilities.
高等教育越来越重视培养学生的学术和专业能力,包括科学交流和演讲技能。研究提案展示计划是满足这些需求的一项战略举措,但在实施过程中仍存在挑战。在 UNINDRA 的科学写作课程中,对学生研究提案演示计划的有效性进行评估,并找出材料交付和学生论证结构方面的优缺点。评价性研究包括从演示评估结果、讲师或其他参与者的反馈中收集数据,以及评估演示质量。使用了定性和定量数据分析技术,并通过主题分析技术来确定参与者反馈和评价的模式或主题。评估结果表明,研究计划书演示计划为讲师和学生带来了巨大的收益。然而,在学习过程中也遇到了一些挑战,这主要是由于知识管理和材料分发方面的支持不足。讲师与学生的高比例也阻碍了理想演示的实施。缺乏勇气和演示材料准备不充分等内部障碍也影响了演示质量。需要对课程和教学方法的准备工作进行调整,包括使 CPMK 与 CPL 保持一致,并确保将研究提案的演示计划纳入 RPS。有必要提供充足的时间和改进演示设备,以提高演示和反馈的质量。更好地整合 CPMK 和 CPL 将造就具有全球竞争力的一代学者和专业人员。因此,该计划可以更有效地实现高等教育目标,培养学生的学术和专业能力。
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引用次数: 0
Stylistic in children's stories 儿童故事中的文体
Pub Date : 2024-07-07 DOI: 10.56724/ladu.v4i4.275
Wulandari, Fachri Helmanto, Rosnawati
Background:  Stylistics examines the use of language that assesses aesthetics in children's stories. It requires stylistics to bind readers by presenting interesting stories and arousing curiosity. In contrast, stylistics in children's stories can be found if the stylistic devices are known.Purpose: The purpose of this study is to explore stylistics in children stories of five graders in SDN KompaDesign and methods: This type of research uses qualitative with a literature review method. The literature selection technique uses keywords story, device, and stylistics.Results: This study identifies various stylistic devices, such as Parallelism, Chiasmus, Antithesis, Climax, Asyndeton, Sentential adverb, Irony, Understatement, Litotes, Hyperbole, Metabasis, Hypophora, Distinction, Metanoia, Zeugma, Diazeugma, Mesozeugma, Hypozeugma, Syllepsis, Hyperbaton, Anastrophe, Appositive, Simile, Metaphor, Chatachresis, Metonymy, Personification, Apostrophe, Transferred epithet, Anaphora, Epistrophe, Simploce, Anadiplosis, Conduplication, Epanalepsis, Diacope, Epizeuxis, Scesis Onomaton, Alliteration, Onomatopoeia, Assonance, Rhetorical question, Apophesis, Anacoluthon, Oxymoron, and Antimetabole, used in children's short stories to enhance narrative appeal and expression.
背景: 文体学研究儿童故事中评价美学的语言使用。它需要文体学通过展示有趣的故事和激发好奇心来吸引读者。目的:本研究旨在探讨 SDN Kompa 地区五年级儿童故事中的文体学:本研究采用文献综述的定性研究方法。文献选择技术使用的关键词是故事、装置和文体:本研究确定了各种文体手段,如并列、对偶、反问、高潮、Asyndeton、句式副词、反讽、轻描淡写、Litotes、Hyperbole、Metabasis、Hypophora、Distinction、Metanoia、Zeugma、Diazeugma、Mesozeugma、Hypozeugma、Syllepsis、Hyperbaton、Anastrophe、Appositive、Simile、Metaphor、Chatachresis、Metonymy、在儿童短篇小说中使用的拟人、比喻、隐喻、歇后语、转喻、拟声词、表音词、同音异义词、反问句、反问句、反诘句、反问句、反诘句、反语、反义词和反语,以增强叙事的吸引力和表现力。
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引用次数: 0
Entrepreneurship Education in a School 学校的创业教育
Pub Date : 2024-05-19 DOI: 10.56724/ladu.v4i3.277
Dian Andriadi, Ali Idrus
Background: The importance of entrepreneurship education in schools and colleges is also increasingly felt in this context. With entrepreneurship education, aspiring entrepreneurs can learn how to identify market opportunities, develop business ideas and manage the company well. With entrepreneurship education, entrepreneurs can also gain knowledge about marketing strategies and financial management that will help them increase the profitability of their business. Purpose: The purpose of this study is to describe the importance of starting entrepreneurship education in schools. Design and methods: This research is field research, which is research held in a field or scene with a qualitative approach. This research was conducted at SMA 1 Merangin. Results: The implementation of entrepreneurship education in schools can be done through various creative and interactive learning methods. For example, students can be invited to make a simple business plan, take part in a business simulation, or make visits to local companies. In addition, teachers can also invite successful entrepreneurs as guest speakers to share their experiences and knowledge. entrepreneurship education programs in schools have significant positive impacts. The evaluation conducted helps in identifying the weaknesses of the program and provides direction for necessary improvements.
背景:在此背景下,大中小学创业教育的重要性也日益凸显。通过创业教育,有抱负的创业者可以学习如何识别市场机遇、开发商业创意和妥善管理公司。通过创业教育,创业者还可以获得营销策略和财务管理方面的知识,从而帮助他们提高企业的盈利能力。目的:本研究旨在阐述在学校开展创业教育的重要性。设计与方法:本研究为实地研究,即在实地或现场以定性方法进行的研究。本研究在美兰因第一中学(SMA 1 Merangin)进行。研究结果在学校开展创业教育可以通过各种创新和互动的学习方法进行。例如,可邀请学生制定简单的商业计划、参加商业模拟活动或参观当地公司。此外,教师还可以邀请成功的企业家作为演讲嘉宾,分享他们的经验和知识。所进行的评估有助于找出计划的不足之处,并为必要的改进提供方向。
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引用次数: 0
The Importance of Entrepreneurship Education from an Early Age 从小接受创业教育的重要性
Pub Date : 2024-05-10 DOI: 10.56724/ladu.v4i3.276
Angga Warda Prasakti, Ali Idrus
Background: It is important to give children the opportunity to learn entrepreneurship early on so that they have the knowledge and skills needed. Therefore, parents and educators need to understand their children's interests and talents before deciding whether they should learn entrepreneurship early on. Purpose: This research aims to provide an understanding and overview of the importance of delivering entrepreneurship education from an early age, as well as recommendations for methods that are worth trying and using in early childhood education. Design and methods: Qualitative research is used. The data collection technique that researchers use is the literature review method to examine the topics raised. Results: The importance of improving the quality of entrepreneurship among the younger generation as one of the efforts to advance the economy and create jobs. This can be done through various means, such as the provision of training, curriculum development, and increased accessibility to resources and information on entrepreneurship. Other factors, such as providing encouragement and motivation to young people to take risks and develop creative ideas, are also important steps in creating a young generation that is a driving force in economic progress.
背景:让孩子尽早有机会学习创业知识和技能非常重要。因此,家长和教育工作者需要了解孩子的兴趣和天赋,然后再决定他们是否应该尽早学习创业。目的:本研究旨在了解和概述从小开展创业教育的重要性,并就值得在幼儿教育中尝试和使用的方法提出建议。设计和方法:采用定性研究。研究人员使用的数据收集技术是文献综述法,以研究提出的主题。研究结果作为推动经济发展和创造就业的努力之一,提高年轻一代的创业素质非常重要。这可以通过各种途径来实现,如提供培训、开发课程、增加获取创业资源和信息的途径。其他因素,如鼓励和激励年轻人承担风险和开发创造性想法,也是培养年轻一代成为经济进步推动力的重要步骤。
{"title":"The Importance of Entrepreneurship Education from an Early Age","authors":"Angga Warda Prasakti, Ali Idrus","doi":"10.56724/ladu.v4i3.276","DOIUrl":"https://doi.org/10.56724/ladu.v4i3.276","url":null,"abstract":"Background: It is important to give children the opportunity to learn entrepreneurship early on so that they have the knowledge and skills needed. Therefore, parents and educators need to understand their children's interests and talents before deciding whether they should learn entrepreneurship early on. \u0000Purpose: This research aims to provide an understanding and overview of the importance of delivering entrepreneurship education from an early age, as well as recommendations for methods that are worth trying and using in early childhood education. \u0000Design and methods: Qualitative research is used. The data collection technique that researchers use is the literature review method to examine the topics raised. \u0000Results: The importance of improving the quality of entrepreneurship among the younger generation as one of the efforts to advance the economy and create jobs. This can be done through various means, such as the provision of training, curriculum development, and increased accessibility to resources and information on entrepreneurship. Other factors, such as providing encouragement and motivation to young people to take risks and develop creative ideas, are also important steps in creating a young generation that is a driving force in economic progress.","PeriodicalId":168226,"journal":{"name":"LADU: Journal of Languages and Education","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140992438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Image of the Main Character and the Value of Character Education in Beranak Beruk Folklore Beranak Beruk 民间传说中的主角形象和品德教育的价值
Pub Date : 2024-04-24 DOI: 10.56724/ladu.v4i2.273
Angga Warda Prasakti, Yasir Riady
Background:  The position and function of folklore in the last decade seem to have been increasingly shifted due to advances in information technology, cultural systems, social systems and currently developing political systems. It is not impossible that various forms of old culture, including folklore, will be neglected amidst the increasing activity of development and renewal, so it is feared that oral literature which is full of values, norms, and customs will eventually disappear without a trace. Purpose: explaining the image of the character and the value of character education in the story of Beranak Beruk so that it can become a reference in improving character in the world of education. Design and methods: The research method used is qualitative, with data collection techniques through document study and library observation. Results: there are two types of character images in the story Beranak Beruk, there are good images and bad images. Of these two images, only the positive image can be used as a reference for character education values, namely religious, honest, tolerant, disciplined, hard work, creative, independent, democratic, curious, national spirit, love of the country, respect for achievement. , Friendly/Communicative, Loves Peace, Likes Reading, Cares for the Environment, Cares for Social Affairs. Responsibility.
背景: 近十年来,由于信息技术、文化制度、社会制度和正在发展的政治制度的进步,民间文学的地位和功能似乎发生了越来越大的变化。包括民间文学在内的各种形式的旧文化在日益活跃的发展和更新中被忽视并非不可能,因此,充满价值观、规范和习俗的口头文学最终恐怕会消失得无影无踪。目的:解释 Beranak Beruk 故事中的品格形象和品格教育的价值,使其成为教育界改善品格的参考。设计和方法:采用定性研究方法,通过文献研究和图书馆观察收集数据。结果:《Beranak Beruk》故事中的人物形象分为两种,一种是好的形象,一种是坏的形象。在这两种形象中,只有正面形象可以作为品德教育价值观的参考,即宗教、诚实、宽容、守纪律、勤奋、创新、独立、民主、好奇、民族精神、热爱祖国、尊重成就。友善/善于沟通、热爱和平、喜欢阅读、关心环境、关心社会事务。责任感。
{"title":"Image of the Main Character and the Value of Character Education in Beranak Beruk Folklore","authors":"Angga Warda Prasakti, Yasir Riady","doi":"10.56724/ladu.v4i2.273","DOIUrl":"https://doi.org/10.56724/ladu.v4i2.273","url":null,"abstract":"Background:  The position and function of folklore in the last decade seem to have been increasingly shifted due to advances in information technology, cultural systems, social systems and currently developing political systems. It is not impossible that various forms of old culture, including folklore, will be neglected amidst the increasing activity of development and renewal, so it is feared that oral literature which is full of values, norms, and customs will eventually disappear without a trace. \u0000Purpose: explaining the image of the character and the value of character education in the story of Beranak Beruk so that it can become a reference in improving character in the world of education. \u0000Design and methods: The research method used is qualitative, with data collection techniques through document study and library observation. \u0000Results: there are two types of character images in the story Beranak Beruk, there are good images and bad images. Of these two images, only the positive image can be used as a reference for character education values, namely religious, honest, tolerant, disciplined, hard work, creative, independent, democratic, curious, national spirit, love of the country, respect for achievement. , Friendly/Communicative, Loves Peace, Likes Reading, Cares for the Environment, Cares for Social Affairs. Responsibility.","PeriodicalId":168226,"journal":{"name":"LADU: Journal of Languages and Education","volume":"9 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140660532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Narration of Islamic Values in the “Sang Piatu” Folklore 桑皮亚图 "民俗中的伊斯兰价值观叙事
Pub Date : 2024-04-08 DOI: 10.56724/ladu.v4i2.270
Ahmad Juma, Khatib Nur, Ahmad Jum’a Khatib, Nur Ali, Mohammad Siddiq
Background: Indonesia is rich with cultural diversity as the identity of the Indonesian nation. One form of diversity is folklore. As a cultural product, folklore contains value narratives that are important for national character building. Purpose: This research focuses on the narrative of Islamic value education content in folklore. The purpose of this research article is to find out the narrative of Islamic value education content conveyed in the Sang Piatu folklore. Design and methods: The research method used is descriptive-qualitative with a narrative structure and value approach as a conceptual reference for analysis. The research data was collected by using documentation technique. The object of analysis is the folklore of Sang Piatu from Bengkulu which was published as a non-educational textbook in 2016. Results: The results showed that the Sang Piatu folktale has a narrative structure: equilibrium, disruption, disequilibrium (recognition, resettlement), and new-equilibrium. The value of Islamic education is about seeking knowledge and sincerity which are narrated implicitly and explicitly through direct dialog or storytelling narrators. The folklore of the Sang Piatu becomes an educational medium to form a personality with Islamic values.
背景:印度尼西亚拥有丰富的文化多样性,这是印度尼西亚民族的特征。民俗就是多样性的一种形式。作为一种文化产品,民间文学包含对民族性格塑造具有重要意义的价值叙事。目的:本研究侧重于民间传说中伊斯兰价值教育内容的叙事。本研究文章旨在了解桑皮亚图民间传说中传达的伊斯兰价值教育内容叙事。设计和方法:采用的研究方法是描述-定量法,以叙事结构和价值方法作为分析的概念参考。研究数据通过文献技术收集。分析对象是 2016 年作为非教育教科书出版的明古鲁桑皮亚图民间传说。结果显示结果表明,桑皮亚图民间故事具有叙事结构:平衡、中断、不平衡(承认、重新安置)和新平衡。伊斯兰教育的价值在于求知和真诚,而求知和真诚是通过直接对话或讲故事的叙述者以隐性和显性的方式叙述出来的。桑皮亚图的民间传说成为形成具有伊斯兰价值观的人格的教育媒介。
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引用次数: 0
Analysis of School Library Utilization in Developing a Literacy Culture for Elementary School Students at SDN Bendelan 1 学校图书馆在 SDN Bendelan 1 发展小学生扫盲文化中的利用情况分析
Pub Date : 2024-02-25 DOI: 10.56724/ladu.v4i1.266
Husnul Khotimah, Yasir Riady, Eka Evriza
Background:  The cultural climate of literacy for elementary school students is intricately linked to the crucial role played by school libraries. Recognizing the significance of this connection, the research delves into understanding how school libraries contribute to the development of a robust literacy culture among elementary school students. Purpose: The primary aim of this research is to analyze the role of school libraries in fostering a literacy culture among elementary school students. Employing a descriptive qualitative research method, the study seeks to investigate the extent of library utilization, focusing on aspects such as book variety, literacy programs, and strategies designed to captivate students' interest in reading. Additionally, the research aims to explore collaborative efforts between librarians and teachers in enhancing students' literacy culture. Design and methods: The research employs a descriptive qualitative research method, utilizing interviews, observation, and documentation to collect data from school principals, teachers, and students. The data analysis focuses on evaluating the extent of library usage, the adequacy of book collections, and the effectiveness of literacy programs and strategies. The design also incorporates an examination of collaborative initiatives between librarians and teachers to attract students' interest in developing their literacy culture. Results: The findings of the research highlight the current state of the library collection at SDN Bendelan 1, indicating its adequacy but emphasizing the need for improvement in alignment with the Merdeka Curriculum. The results underscore the importance of ongoing development to ensure the relevance of library materials to the curriculum, ultimately meeting the evolving learning needs of elementary school students. This research provides valuable insights for educators, librarians, and policymakers to strategically enhance literacy initiatives in elementary schools through focused library collection development.
背景: 小学生的识字文化氛围与学校图书馆发挥的关键作用密切相关。认识到这种联系的重要性,本研究将深入了解学校图书馆如何促进小学生扫盲文化的发展。目的:本研究的主要目的是分析学校图书馆在培养小学生识字文化方面的作用。本研究采用描述性定性研究方法,旨在调查图书馆的利用程度,重点关注图书种类、扫盲计划和旨在吸引学生阅读兴趣的策略等方面。此外,研究还旨在探讨图书馆员和教师在提高学生读写能力方面的合作努力。设计与方法:本研究采用描述性定性研究方法,通过访谈、观察和文献记录,从校长、教师和学生那里收集数据。数据分析的重点是评估图书馆的使用程度、藏书的充足性以及扫盲计划和策略的有效性。该设计还包括对图书馆员和教师之间的合作计划的审查,以吸引学生对发展其读写文化的兴趣。研究结果研究结果突显了 SDN Bendelan 1 学校图书馆的藏书现状,表明其藏书充足,但强调需要根据默迪卡课程进行改进。研究结果强调了持续发展的重要性,以确保图书馆资料与课程的相关性,最终满足小学生不断变化的学习需求。这项研究为教育工作者、图书馆员和政策制定者提供了宝贵的见解,帮助他们通过有针对性的图书馆藏发展,战略性地加强小学的扫盲行动。
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引用次数: 0
Library Promotion Strategy in the Digital Era 数字时代的图书馆推广战略
Pub Date : 2024-02-25 DOI: 10.56724/ladu.v4i1.269
Nurbeta Dela Milenia, Yasir Riady, Angga Warda Prasakti
Background:  The library is an institution that has an essential role in society. The efforts made by the library to carry out this role ensure that the public knows about the library's existence. The public can only use the library if they know its role. Thus, so that libraries can continue to carry out their role, libraries need to develop library promotion strategies. Promotion as a marketing activity carried out by libraries is essential so that the public knows about the products that the library can use. Society also uses digital technology to meet information needs in the digital era. However, society's tendency to use digital technology does not reduce the role of libraries as information institutions to meet society's information needs. The development of digital technology can be utilized to increase the existence of libraries through library promotion strategies. Purpose: This article reviews various promotional strategies libraries can implement using digital technology. Design and methods: The research method used is qualitative, with data collection techniques through document study and library observation via websites. Results:  Promotional strategies that libraries can carry out are publications, advertising, sales promotions, personal sales, and digital marketing. Obstacles encountered in carrying out promotional activities are a consideration for libraries in determining promotional strategies that are appropriate to the conditions of the library.
背景: 图书馆是一个在社会中发挥重要作用的机构。图书馆为履行这一职责所做的努力确保了公众了解图书馆的存在。公众只有了解图书馆的作用,才能利用图书馆。因此,为了使图书馆能够继续发挥其作用,图书馆需要制定图书馆推广战略。推广作为图书馆开展的营销活动是必不可少的,这样公众才能了解图书馆可以使用的产品。在数字时代,社会也使用数字技术来满足信息需求。然而,社会使用数字技术的趋势并没有削弱图书馆作为信息机构满足社会信息需求的作用。可以利用数字技术的发展,通过图书馆宣传策略来提高图书馆的存在感。目的:本文回顾了图书馆可以利用数字技术实施的各种推广策略。设计与方法:采用定性研究方法,通过文献研究和网站观察图书馆来收集数据。研究结果 图书馆可以实施的促销策略包括出版物、广告、促销、个人销售和数字营销。开展促销活动时遇到的障碍是图书馆在确定适合本馆条件的促销策略时需要考虑的因素。
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引用次数: 0
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