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2016 International Conference on Applied System Innovation (ICASI)最新文献

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The development and research of digital marketing in the contemporary society 数字营销在当代社会的发展与研究
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539763
T. Hsiao, Carol Han, Mixue Qi, Xiaoguang Yu
In the Internet age, some old methods have been eliminated, and some methods are improved, at the same time many new methods of used for product promotion and marketing also gradually formed. "Desk research" has been turned into "online research", now in the online market research has become possible. This paper mainly studies the development history of digital marketing and existing significance. Including the difference and contact between digital marketing and traditional advertising, the relationship between digital marketing and the Internet industry. The pros and cons of digital marketing mode, digital marketing in the future development direction.
在互联网时代,一些旧的方法被淘汰了,而一些方法得到了改进,同时许多用于产品推广和营销的新方法也逐渐形成。“桌上调研”已经变成了“网上调研”,现在在网上进行市场调研已经成为可能。本文主要研究了数字营销的发展历史及存在的意义。包括数字营销与传统广告的区别和联系,数字营销与互联网行业的关系。数字营销模式的利弊,数字营销在未来的发展方向。
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引用次数: 1
The e-commerce revolution: Ensuring trust and consumer rights in China 电子商务革命:确保中国的信任和消费者权益
Pub Date : 2016-05-26 DOI: 10.4337/9781782549864.00040
Ming Cheung, Cheng-Fu Yang
This paper addresses the disparity between the growing e-commerce culture in China and the lack of consumer trust in online purchases. The paper begins with a review of China's e-commerce history. It then points out that distrust of both online and offline purchases is widespread in China. It goes on to review China's Consumer Protection Law which came into force on 1 January 1994 and a major amendment to the Law effectuated on 15 March 2014. While it could take some time to reveal the effectiveness of the amended Law, the task of changing the status quo, that is, to alter consumers' propensity for distrust, has fallen to the e-marketplace operators themselves. The paper then discusses how Alibaba's Taobao.com, a leading C2C e-marketplace in China, has tried to boost consumer confidence in online transactions by designing and implementing a number of self-regulated trust-building service systems. The paper concludes with a discussion of the significance of consumer rights protection and its possible future impact on China's sustainable development in e-commerce and integration into the global online economy.
本文探讨了中国日益发展的电子商务文化与消费者对网上购物缺乏信任之间的差距。本文首先回顾了中国电子商务的历史。报告还指出,在中国,对线上和线下购物的不信任普遍存在。本文接着回顾了1994年1月1日生效的《消费者保护法》和2014年3月15日生效的《消费者保护法》的重大修订。虽然修订后的法律的有效性可能需要一段时间才能显现出来,但改变现状的任务,即改变消费者不信任的倾向,已经落在了电子市场运营商自己的身上。然后,本文讨论了阿里巴巴旗下的淘宝网(中国领先的C2C电子市场)如何通过设计和实施一系列自我监管的信任建设服务系统,试图提高消费者对在线交易的信心。本文最后讨论了消费者权益保护的意义,以及它对中国电子商务可持续发展和融入全球网络经济的未来可能产生的影响。
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引用次数: 5
A study on the reform orientation of undergraduate curriculum of digital media arts 数字媒体艺术专业本科课程改革方向研究
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539904
Qing-Hua Deng, A. D. K. Lam, Gu She
Objectives of university education is to train the beneficial talents to society, its main target is to cultivate students. Digital media industry is an emerging industry which combined to the visual packaging of digital art and the show effectiveness of digital technology. It digitize a variety of knowledge and generates visualized elements of life, while providing knowledge services via a variety of digital media. Construction of digital media art teaching system in universities that is to cultivate such industry talent. Thus, university curricula should be designed to satisfy the needs of industry and society. According to the characteristics of talents, development needs of industry, and education objectives, this article discusses the reform orientation of undergraduate curriculum of digital media arts. First, based on sustainable and international development, we determine the strategy and reform orientation of digital media arts teaching system. And accordingly we boil up the creative design, digital media, digital technology and network communication as the educational objectives of undergraduate curriculum of digital media arts. Then, we proposed the emphasis field of expertise of digital media arts teaching system. Finally, we summarized the contents of undergraduate curriculum of digital media arts from multiple levels. Results of this paper can provide an effective reform orientation for the undergraduate curriculum of digital media arts.
大学教育的目标是培养对社会有益的人才,其主要目标是培养学生。数字媒体产业是将数字艺术的视觉包装与数字技术的展示效能相结合的新兴产业。它将各种知识数字化,生成可视化的生活元素,同时通过各种数字媒体提供知识服务。构建高校数字媒体艺术教学体系,培养这类行业人才。因此,大学课程的设计应该满足行业和社会的需要。根据人才特点、行业发展需要和教育目标,探讨了数字媒体艺术专业本科课程的改革方向。首先,从可持续发展和国际发展的角度出发,确定了数字媒体艺术教学体系的战略和改革方向。因此,我们将创意设计、数字媒体、数字技术和网络传播作为数字媒体艺术本科课程的教育目标。在此基础上,提出了数字媒体艺术教学体系的重点专业领域。最后,我们从多个层面总结了数字媒体艺术本科课程的内容。本文的研究结果可以为数字媒体艺术专业的本科课程改革提供有效的方向。
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引用次数: 1
UTAUT2 based predictions of factors influencing the acceptance of optical translation measurement devices based on the lead user theory 基于先导用户理论的影响光学平移测量装置接受度因素的UTAUT2预测
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539951
Chi-Yo Huang, C. Dai, Hsiao-Ming Chen
The Optical Translation Measurement Device (OTMD) is a novel technology which allows the pen to capture handwriting on any surface that it can see, and transmit it to any Bluetooth-enabled device. The OTMD allows users to see what they are drawing or writing in real time on your phone, tablet, or PC screen. An understanding of the factors influencing the acceptance of OTMDs will be very helpful for new-product development strategy definitions. Therefore, exploring and understanding the factors which can influence the acceptance of the novel OTMD technology have become the essential task for the vendors and distributors of such devices. However, the users who are familiar with such novel OTMDs are very limited. Therefore, based on the Lead User Theory, the opinions of the lead users will serve as the basis for deriving the factors. The second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) is introduced as a theoretic basis. The Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DNP) will be used to construct the analytic framework. In light of the analytic results, the causal relationships being derived by the DEMATEL demonstrate the direct influence of the habit on other dimensions. Also, based on the influence weights being derived, the use intention, hedonic motivation, and performance expectancy are the most important dimensions. The analytic results can serve as a basis for concept developments, marketing strategy definitions, and new-product designs of the future OTMDs. The proposed analytic framework can also be used for predicting and analyzing consumers' preferences toward future OTMDs.
光学平移测量装置(OTMD)是一种新颖的技术,它允许笔捕捉它能看到的任何表面上的笔迹,并将其传输到任何支持蓝牙的设备。OTMD允许用户在手机、平板电脑或PC屏幕上实时看到他们正在绘制或书写的内容。了解影响otmd接受度的因素将对新产品开发战略的定义非常有帮助。因此,探索和理解影响新型OTMD技术接受度的因素已成为此类设备供应商和分销商的重要任务。然而,熟悉这种新型otmd的用户非常有限。因此,基于领先用户理论,领先用户的意见将作为推导因素的基础。介绍了第二代技术接受与使用统一理论(UTAUT2)作为理论基础。基于决策试验与评估实验室(DEMATEL)的网络过程(DNP)将用于构建分析框架。根据分析结果,由DEMATEL导出的因果关系证明了习惯对其他维度的直接影响。此外,根据所导出的影响权重,使用意图、享乐动机和性能期望是最重要的维度。分析结果可以作为概念发展、营销策略定义和未来otmd新产品设计的基础。所提出的分析框架也可用于预测和分析消费者对未来otmd的偏好。
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引用次数: 3
Health information display for elderly people: Interface attributes, usability, and emotional reaction 老年人健康信息显示:界面属性、可用性和情感反应
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539776
Yu-Min Fang, Yung-Ping Chou, Bo-Cheng Chu
This study investigated the four different interface formats of health information display — numeric, diagrammatic, imagery, and animated interface. Interface usability and emotional reaction were measured with SUS, QUIS, and SAM questionnaires. The performance of 30 young and elderly people was compared. Statistical results indicated that the information presented by the imagery and animated interfaces is easier to understand. Elderly people show a higher degree of acceptance with the numeric interface, regarding the information acknowledgment, emotional valence, and system usability.
本研究探讨了四种不同的健康资讯显示介面格式:数字介面、图解介面、影像介面和动画介面。采用SUS、QUIS和SAM问卷测量界面可用性和情绪反应。比较了30名年轻人和老年人的表现。统计结果表明,图像和动画界面呈现的信息更容易理解。老年人对数字界面在信息认知、情感效价、系统可用性等方面的接受程度较高。
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引用次数: 3
Modern hijab style in Indonesia as an expression of cultural identity and communication 现代头巾风格在印度尼西亚作为一种文化认同和交流的表达
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539878
Indarti, Li-Hsun Peng
Indonesia has the largest Muslim population in the world. Therefore, Indonesia is a pluralism country with different culture. Muslimah (Muslim women) in Indonesia are increasingly wearing the hijab, especially among the younger generations. Many Muslimah attracted to change their conventional way of dressing of hijab into modern style. Muslim fashion is growing rapidly and designs are modern, nice, stylish, and fashionable. The methods of Literature review and visual cultural theories will apply in this research. Hijab as an expression of cultural identity and communication, its main message is in addition to carrying out their religious orders and can also look fashionable.
印度尼西亚是世界上穆斯林人口最多的国家。因此,印尼是一个多元文化的国家。印度尼西亚的穆斯林妇女越来越多地戴着头巾,尤其是在年轻一代中。许多穆斯林被吸引来改变他们传统的戴头巾的方式,使之成为现代风格。穆斯林时尚发展迅速,设计现代、美观、时尚、时尚。本研究将运用文献回顾法和视觉文化理论。头巾作为一种文化认同和交流的表达,它的主要信息除了执行自己的宗教命令外,还可以看起来很时尚。
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引用次数: 8
Design a non-invasive near-infrared LED blood glucose sensor 设计一种非侵入式近红外LED血糖传感器
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539877
Jui-Lin Lai, Shin-Yi Huang, Rong-Sheng Lin, Shin-Chia Tsai
The non-invasive bio-sensor to sensing the blood glucose is proposed. The optical bio-sensor is consists of Near-Infrared (NIR) LED, photo diode, and transducer to response the concentration of glucose which generally avoid finger puncturing. The wavelength of NIR LED is used to response the glucose that the 960nm optical spectrum of blood glucose is measured by the spectrometer system. The instrumentation amplifier is used in the transducer to sensing the concentration of glucose in the blood from the photodiode. The difference of two the measured read out value of the transducer for blood vessel with blood flow and without flow onto the fingertip. The adopted difference method can be excluding the same background tissue of the finger that the accuracy is improved. Measurement result shown that the measured voltage value is proportional to the concentration of the blood glucose. The proposed bio-sensor has a great potential in the health diagnosis and health-care applications to give human with the better life quality.
提出了一种用于血糖检测的无创生物传感器。光学生物传感器由近红外(NIR) LED,光电二极管和传感器组成,以响应葡萄糖浓度,通常避免手指刺破。利用近红外LED的波长来响应葡萄糖,利用分光计系统测量血糖的960nm光谱。传感器中使用仪器放大器,通过光电二极管感应血液中的葡萄糖浓度。两个测量值的差值读出传感器的血管有血流和没有血流到指尖。所采用的差分法可以排除手指相同的背景组织,提高了准确率。测量结果表明,测得的电压值与血糖浓度成正比。所提出的生物传感器在健康诊断和医疗保健方面具有巨大的应用潜力,为人类提供更好的生活质量。
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引用次数: 7
Near-field and far-field image reconstruction for a buried conducting cylinder 埋地导电圆柱体近场和远场图像重建
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539946
Wei Chien, Sung-Shiou Shen, Tsai-Hua Kang
Comparison of image reconstruction by using near-field and far-field data for a buried conducting cylinder is investigated. A conducting buried cylinder of unknown shape scatters the incident wave in half space and the scattered near and far fields are measured. By using measured fields, the imaging problem is reformulated into an optimization problem and solved by the asynchronous particle swarm optimization. Numerical results show that the convergence speed and final reconstructed results by using near-field data are better than those obtained by using far-field data. Finally, it is worth noting that the present work provides not only comparative information but also quantitative information.
研究了埋地导体圆柱体近场和远场图像重建的比较。用形状未知的导电埋管将入射波散射到半空间,测量散射后的远近场。利用实测场,将成像问题转化为优化问题,采用异步粒子群算法求解。数值结果表明,近场数据的收敛速度和最终重建结果都优于远场数据。最后,值得注意的是,本研究不仅提供了比较信息,还提供了定量信息。
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引用次数: 1
Hierarchical neural network model with intrinsic timing 具有内在时序的层次神经网络模型
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539787
Dushan Balisson, W. Melis
In order to overcome some of the challenges that current, conventional computing faces, a large set of research is being performed into unconventional computing platforms, most often inspired by discoveries in neuroscience. This tends to result in Artificial Neural Networks, which are commonly an oversimplified version of their biological equivalent, where various aspects are being ignored, e.g. the aspect of time. This tends to prevent these networks from handling temporal sequences directly in the time domain. Hence, this research studies how the intrinsic timing of a neuron cell can be used to design a hierarchical neural network with feedback. The network is based on a simple Leaky Integrate and Fire RC-model for each neuron where the intrinsic timing is determined by the capacitor discharge. The results show that the model is able to differentiate between temporally different stimuli. Moreover, feedback allows the model to put lower level cells in a predictive state. Finally, the hierarchical model allows for higher-level cells to remain stable for a longer period and therefore allow for a better combination of sequential information at lower levels.
为了克服当前传统计算所面临的一些挑战,大量的研究正在进行到非常规的计算平台上,这些研究通常受到神经科学发现的启发。这往往会导致人工神经网络,它通常是其生物等效物的过度简化版本,其中许多方面被忽略,例如时间方面。这往往会阻止这些网络直接在时域中处理时间序列。因此,本研究研究了如何利用神经元细胞的固有时序来设计具有反馈的分层神经网络。该网络基于一个简单的Leaky integration和Fire rc模型,每个神经元的固有时序由电容器放电决定。结果表明,该模型能够区分时间上不同的刺激。此外,反馈允许模型将较低级别的单元置于预测状态。最后,分层模型允许较高级别的单元在较长时间内保持稳定,从而允许较低级别的顺序信息更好地组合。
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引用次数: 0
A digitally self-calibration method with recursive DFT algorithm for 12-bit SAR ADC realization 采用递归DFT算法实现12位SAR ADC的数字自标定方法
Pub Date : 2016-05-26 DOI: 10.1109/ICASI.2016.7539802
Yi-Hsiang Juan, Hong-Yi Huang, Shuenn-Yuh Lee, Shin-Chi Lai, Wen-Ho Juang, C. Luo
This paper presents a digitally self-calibration method with a recursive discrete Fourier transform (RDFT) algorithm for successive approximation (SAR) analog-to-digital converters (ADCs). A behavior model of 12-bit SAR ADC based on Matlab Simulink is proposed to combine with the compensation algorithm and digital input testing signal. In addition, the SAR ADC error caused by 1% capacitor mismatch of the DAC array is also built for evaluation of the real radixes of the DAC capacitor array. The proposed digital calibration method utilizes a RDFT to detect the third harmonic distortion value and to evaluate the error factor by using the calibration formula. Then, the error factor is applied to generate a new digital output code for the targeted SAR ADC. Under the sampling rate of 126.26 S/s, the simulation results reveals the third harmonic distortion is -47.98 dB before calibration and -84.34 dB after calibration with 1% capacitor mismatch. In addition, the SNDR and ENOB can be enhanced to 20.9 dB and 3.52 bit, respectively. Therefore, the proposed method can be adopted to enhance the performance of the ADC for various applications in the future.
提出了一种基于递归离散傅里叶变换(RDFT)算法的连续逼近模数转换器(adc)数字自校准方法。结合补偿算法和数字输入测试信号,提出了一种基于Matlab Simulink的12位SAR ADC行为模型。此外,还建立了DAC阵列1%电容失配引起的SAR ADC误差,用于评估DAC电容阵列的实际基数。提出的数字校正方法利用RDFT检测三次谐波失真值,并利用校正公式计算误差因子。然后,应用误差因子为目标SAR ADC生成新的数字输出码。在126.26 S/ S的采样率下,仿真结果表明,校正前三次谐波失真为-47.98 dB,校正后电容失配1%,三次谐波失真为-84.34 dB。此外,SNDR和ENOB可以分别提高到20.9 dB和3.52 bit。因此,在未来的各种应用中,可以采用该方法来提高ADC的性能。
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引用次数: 1
期刊
2016 International Conference on Applied System Innovation (ICASI)
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