Journal of the Korean Society of Cosmetology最新文献

{"title":"A Study on the Make-up Trends using Unstructured Big Data: Focusing on Make-up Keyword Changes in the Last 10 Years","authors":"Myoung-Joo Lee, Esther Choi","doi":"10.52660/jksc.2024.30.1.86","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.86","url":null,"abstract":"This study utilized Textom, optimized for big data analysis using unstructured data, to examine the changes in makeup trends over the past decade. It collected various texts from news, blogs, and cafe media on portal sites, spanning a total of ten years from January 2013 to December 2022. The research was conducted in five stages, each covering two years, to observe keyword trends. The results showed that makeup trends have continuously evolved through the integration and interaction with various fields such as digital technology, the beauty industry, art, and healthcare. Digital technology has created new forms and methods of makeup, and makeup has contributed to the utilization and development of digital technology. Additionally, the interaction between digital technology and makeup has enhanced their respective values and influenced consumers' makeup-related behaviors and preferences. This study analyzed the changes and developments in makeup trends over the last decade using unstructured big data, examining various factors and relationships related to makeup trends to predict future trends. This has academic and practical significance in product development and marketing in the beauty industry, consumers' access to makeup information and purchasing behavior, and makeup education and culture. However, such data can suffer from sample bias or lack representativeness, and there can be difficulties in accurately measuring makeup trend information. Therefore, future research should select a variety of platforms or channels, and analyze differences and changes in makeup trends according to users' demographic characteristics. Additionally, it is necessary to collect and analyze structured data on makeup trends to integrate with or complement unstructured data.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"86 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Correlations of Beauty Instructors’ Nonverbal Communication Skills with Learner Trust and Reenrollment","authors":"Bu Jin, Yeon-Seo Lee","doi":"10.52660/jksc.2024.30.1.12","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.12","url":null,"abstract":"This study attempted to investigate how beauty instructors’ nonverbal communication skills are correlated with learner trust and reenrollment. For this, a questionnaire survey was performed against a total of 159 beauty academy students in Busan, using SPSS 25.0. Specifically, frequency analysis was performed to examine subjects’ general characteristics. To analyze the validity and reliability of nonverbal communication skills, trust and reenrollment, factor analysis was conducted. To examine correlations among variables, correlation analysis was carried out. For hypothesis testing, regression analysis was implemented. To figure out the mediating effects of trust, furthermore, 3-step mediated regression analysis was conducted, and the results found the followings: First, in correlations between nonverbal communication skills and learner trust, object language and auditory language had a statistically significant effect on learner trust. Second, learner trust revealed an influence on reenrollment with statistical significance. Third, in correlations between nonverbal communication skills and reenrollment, object language and body language were important factors. Fourth, concerning the mediating effects of trust in correlations between nonverbal communication skills and reenrollment, full mediation was observed in body language, auditory language, object language and empathetic language. In sum, this study has proven that beauty instructors’ nonverbal communication ability is meaningful as a precursor in enhancing learner trust and reenrollment.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"94 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140422621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Generation MZ Beauty Care Behavior on Semi-Permanent Makeup Purchase Intention","authors":"Geun-Hee Park, Yeon-Sook Song","doi":"10.52660/jksc.2024.30.1.35","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.35","url":null,"abstract":"Recently, generation MZ has emerged as a primary consumption group. Under these circumstances, this study attempted to investigate the influence of generation MZ beauty care behavior on semi-permanent makeup purchase intention against men and women born in 1980-2005, living in Seoul, Gyeonggi-do, Incheon, Daejeon, Sejong, Chungcheongbuk-do and other regions, and the results found the followings: With regard to differences by generation, generation M was higher in general beauty care behavior (p<.05), makeup behavior (p<.001) and body shaping behavior (p<.001) while generation Z was higher in skin care behavior (p<.05). When analyzed by occupation, ‘services/sales’ was high in hair care behavior (p<.001), skin care behavior (p<.001), makeup behavior (p<.001) and general beauty care behavior (p<.001) while ‘profession’ was the highest in body shaping behavior (p<.001). In terms of beauty care behavior by semi-permanent makeup experience, it was higher in all categories when the respondents had semi-permanent makeup before. In terms of the effects of beauty care behavior on semi-permanent makeup purchase intention, makeup behavior was the greatest, followed by hair care behavior, nail care behavior and body shaping behavior, showing positive effects with statistical significance. The above results show that generation MZ beauty care behavior is closely related with semi-permanent makeup purchase intention. Therefore, it is anticipated that the study results would be available as basic data for marketing in semi-permanent makeup markets and make a contribution to the growth of customer-oriented beauty industry.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"31 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Application of Makeup Image Optimization Recommendation System through the Analysis of BeautyGAN Based on Deep Learning","authors":"Myoung-Joo Lee, Gyu-Tae Lee","doi":"10.52660/jksc.2024.30.1.120","DOIUrl":"https://doi.org/10.52660/jksc.2024.30.1.120","url":null,"abstract":"The purpose of this study was to identify the makeup preference of users and suggest a method to optimize the makeup style by using the preferred image for each age group through the analysis of BeautyGAN. Through this, you can propose a customized makeup style that suits you, and provide beneficial services to the makeup industry and consumers. In addition, by developing and validating new methods that effectively combine deep learning and vision systems, we aim to innovate makeup-related image conversion technology and contribute to academic and practical advances in this field. For this purpose, reference images suitable for each image were collected to implement image optimization for each age group, the input data reflected the researcher’s image, and the face was aligned and resized, after removing images with low resolution or poor lighting conditions. As a result of the performance evaluation of the BeautyGAN model, it was confirmed that the existing image was 51.26%, which is close to the BeautyGAN image of 38.89%. These results are judged to be able to provide customized makeup style suggestions or adjusted makeup effects that reflect the user’s preferences from an academic point of view, and from a practical point of view, it will be possible to improve the quality of customized beauty services by suggesting makeup styles that suit the characteristics of customers more accurately and quickly.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"135 46","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Adult Men's Sense of Beauty on Their Appearance Management Behavior: The Mediating Effect of Self-esteem","authors":"Eun-Hyang Kim, Su-Joung Kwak","doi":"10.52660/jksc.2023.29.6.1554","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1554","url":null,"abstract":"This study found that appearance management based on personal aesthetics is becoming important to modern people, but many studies were conducted mainly on women. We aimed to study whether men's sense of beauty influences appearance management behavior and the mediating effect of self-esteem, and the subjects were men in their 20s to 60s living across the country.The analysis method was multiple regression analysis and Sobel test. The results of the study showed that the aesthetic values of men's aesthetic consciousness (=-.133, p<.05) and social values (=.132, p<.05) showed that the lower the aesthetic values and higher the social values of men's aesthetic consciousness, the higher their self-esteem. It was high. The influence of aesthetic consciousness on appearance management behavior is expressed in terms of aesthetic values (=.141, p<.05) and social values (=.130, p<.05). The higher the aesthetic values and social values of male aesthetic consciousness, the higher the appearance. Management behavior was high. The mediating effect of selfesteem in the relationship between aesthetic values and appearance management behavior is (Z=2.030, p<.05), and the mediating effect of self-esteem in the relationship between social values and appearance management behavior is (Z=2.030, p<.05). The mediating effect of self-esteem in relationships was (Z=-2.051, p<.05). These results have academic significance as a study on men's aesthetic consciousness and can be used as basic data to establish the development and differentiation of the beauty industry targeting men.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"54 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139130689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Art Mask Design Using Grotesque Characteristics in Modern Art","authors":"Su-Joung Kwak, Hae-Seon Kim","doi":"10.52660/jksc.2023.29.6.1544","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1544","url":null,"abstract":"Art in the fast-changing modern era creates various works through organic combinations without any clear distinction. Art mask, a territory of art expressed by using masks that resemble a human face, the representation of the grotesque fusion design implemented by the art mask present various senses and thinking skills to modern people who expect new things against the existing forms. Therefore, the characteristics of fear, dislike, playfulness, and atypia in Grotesque can open up to a new making method in a comprehensive and innovative way. By incorporating the characteristics of Grotesque paintings that have become popular in modern art, this study expressed demonism by expressing the heterogeneous appearance of a sleeping woman and in a smooth line and geometric way in the form of a human face in the work expressed in art mask which is based on “Nightmare” by John Henry Pujelly in Work I, the bizarre image of the extremely exaggerated size of the eyes was embodied in a deformed form by not expressing the nose with the motif of “Strange Balloon-like Eyes Traveling to Infinite” by Odilong Le Dong in Work II, the tears in both eyes on the mask represented a physically damaged body, and used various lines to express disgust. Work III expressed the playfulness of infantile grotesque like clowns by using elements of satire in “conspiracy” by James Ansore as a motif. The Work IV expressed the time of hopelessness without life by expressing abnormally abhorrent and unnatural things and the distorted cravings of life in fear as skeletons that are abnormally disgusting and unnatural by using “Release of the Fifth Seal of John's Apocalypse” by El Greco as a motif. The conflicting emotions were expressed by gradating the skull's eyes with black paint, and was reinterpreted as a dream and hope using various colors of color. As a result of this study, it was identified that paintings that expressed the characteristics of grotesque through art mask production can present unlimited imagination and a variety of topics to artists in the makeup field. This study is expected to be used as a basic data for a follow-up study on art mask design in the future and will help to develop art mask designs.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"114 31","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Semi-permanent Makeup Services on Customer Satisfaction and Intent to Recommend to Others","authors":"Se-Eon Lim, Jeong-Hee Kim","doi":"10.52660/jksc.2023.29.6.1577","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1577","url":null,"abstract":"Semi-permanent makeup has become increasingly popular in Korea, driven by changing beauty standards and the desire for convenience. Although there is growing information about the semi-permanent makeup in terms of industry, little is known about factors which may influence customer satisfaction and recommendation to others. The aim of this inquiry was to determine the factors to influence the satisfaction and intention to recommendation of customers as received by semi-permanent makeup services. A questionaire was used to survey persons with 174 customers in years 20s and 40s across Korea. These individuals were then requested to complete a questionnaire which asked them to state for satisfaction. As a result, we found that the artist's technique and the hygiene and environmental factors which surrounding the service shop are influencing factors relative to customer satisfaction. Customer satisfaction is also reflected through various interactions with customers. These results showed that customer satisfaction had a positive effect on the intention to recommend semi-permanent makeup. Additionally, we also verified various factors that constitute semi-permanent makeup services to assess their complete or partial impact on customer satisfaction and likelihood of recommendation. As with any beauty service, success in the semi-permanent makeup industry relies on skill, professionalism, and a commitment to client satisfaction. Such information might be considered when opening a store and devising a business strategy. These findings also serve as the foundation for generating hypotheses in future analytical investigations.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"81 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139130352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Men's Hair Lifestyle Interest in Appearance and Hair Management Behavior","authors":"Seong-A Jeong, Seo-Heui Kim","doi":"10.52660/jksc.2023.29.6.1345","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1345","url":null,"abstract":"As men's interest in appearance increases, the number of male customers in hair shops increases, and at this point, research on hair lifestyles is needed to identify hair management behavior. Therefore, this study sought to find out the effect of men's hair lifestyle on their appearance interest and hair care behavior in order to provide practical marketing basic data for the men's hair beauty market. An online survey was conducted from June 21 to July 10, 2023, and 311 copies were used as final analysis data. As a result of the analysis, the higher the personality-oriented, trend-oriented, and impulse consumption type among men's hair lifestyles, the higher the interest in appearance, had a positive effect on hair care behavior, and economic and practical consumption types had no or negative effects. These results allow hair shops to select the main target groups for each type of men's hair lifestyle and predict marketing strategies accordingly, which is meaningful in that they provide practical basic marketing materials.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"71 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139132386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on Cubist Art Makeup Design Creation Using Artificial Intelligence Based Image Generation Model","authors":"Myoung-Joo Lee, Esther Choi","doi":"10.52660/jksc.2023.29.6.1427","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1427","url":null,"abstract":"This study extracted six works from representative artists of Cubism and analyzed the characteristics and expression techniques of the works to construct text prompts. Then, using Bing Image Creator model, an artificial intelligence based image generation model, art makeup design images were generated. The art makeup design created by the image generation model shows original style and expression compared to other studies, and has practicality and completeness that can be implemented as actual art makeup. The aim is to present a new way of creation and result through the integration of AI technology and art. In addition, by analyzing the creation process and result, the aim is to present a new perception and possibility of diversity and expandability of art makeup. This method can increase the accessibility and efficiency of art makeup, and provide new ideas and inspiration to creators. In conclusion, this study is a useful study that shows what role and possibility image generation artificial intelligence model has in the field of art, and it is expected to provide a basis for more in-depth and diverse studies in the future.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"19 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139132910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis and Design Directions for the 4-year University Beauty Department Curriculum and Microdegree Programs","authors":"Hyun-Ho Chae, Seo-Heui Kim","doi":"10.52660/jksc.2023.29.6.1450","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1450","url":null,"abstract":"The purpose of this paper is to propose directions that should be considered when designing microdegree programs in 4-year university beauty departments, in order to adapt to rapidly changing society and industries. To gather data, we utilized the Academic Research Information Service (RISS) to collect and analyze literature on the curriculum of 4-year university beauty departments and literature regarding directions for domestic microdegree programs. As a result, the problems in the curriculum of 4-year university beauty departments have been identified as ‘Lack of emphasis on practical skills’, ‘Disorganized curriculum structure’, ‘Absence of personalization and suitability considerations’, ‘Inadequate incorporation of industry changes and trends’, ‘Challenges in practical application’, ‘Incomplete educational environment and facilities’, ‘Failure to address student demands and opinions’. As suggestions for the direction of domestic microdegree programs, it has been proposed to ‘The development and operation of microdegree programs focused on competency-based education in specific fields according to students' career interests is necessary’, ‘Promotional activities for motivating student engagement and participation in microdegree courses are required’, ‘Continuous student needs assessment, evaluation, and monitoring are necessary for improving the quality of microdegree programs and fostering institutional innovation’, ‘Enhancement of credit recognition for diverse educational experiences and collaboration with industries and government policies is needed’, ‘An establishment of a microdegree committee within universities and the promotion of participation from industry representatives, government policies, alumni, professors, and current students should be encouraged’, ‘The review of government support programs is necessary, and microdegree programs should not be operated superficially by universities solely for the sake of achieving results based on government support’, ‘The organization of competitions utilizing microdegree learning experiences and providing certification opportunities for job-related competencies should be implemented’. Based on the analysis of literature, the following conclusions were drawn regarding the directions to consider when designing microdegree programs in 4-year university beauty departments ‘Establishment of a committee for quality management of microdegree education’, ‘Design and feedback of microdegree programs based on the demands of beauty department students’, ‘Encouragement of easy goal-setting for beauty department students using microdegrees’, ‘Enhancement of competencies through integration between microdegrees and academic disciplines’, ‘Provision of job experience opportunities through microdegrees’, and ‘Importance of industry-academia collaboration and expansion of resources for microdegrees’.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"125 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139133865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}