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Effect of Beauty Like Commerce Characteristics on Consumer Happiness and Purchase Intention 类美商业特征对消费者幸福感和购买意愿的影响
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.983
Su-Jeong Park, E. Yang
The spread of smart phones, people have been able to easily share information using social network services. Influencers, called one-person creators, have become involved in consumers' actual consumption and are increasing their influence in the beauty market. Like commerce, one of the trends of 2022, is a word that means the next generation distribution market where consumption begins through ‘Like’, proving the influence of influencers. Therefore, this study aims to find out the effect of beauty like commerce characteristics on consumer happiness and purchase intention, and to suggest effective marketing plans. For the empirical analysis, 300 copies of a self-administered questionnaire were used as the final analysis data for consumers in their 20s to 50s with experience in using beauty-related SNS, and SPSS ver. 25.0 statistical package program was used for analysis. As a result of the study, beauty like commerce characteristics had a significant effect on consumer happiness and purchase intention. There is also a significant correlation between consumer happiness and purchase intention, so if the latest and interesting content is produced and information is provided to consumers, it will elicit consumers’ ‘Like’ and give them a sense of happiness, increasing their purchase intention. A study that analyzes beauty like commerce, which emerged as a new trend in 2022, and connects the emotional attitude of consumers seeking happiness with consumption is theoretically significant in that it is the first study to attempt consumer happiness and purchase intention in beauty like commerce in an incomplete situation.
随着智能手机的普及,人们已经能够通过社交网络服务轻松地分享信息。网红被称为“一人创作者”,他们已经参与到消费者的实际消费中,并在美妆市场上的影响力越来越大。2022年趋势之一的“Like commerce”是通过“Like”开始消费的下一代流通市场,证明了网红的影响力。因此,本研究旨在找出美类商业特征对消费者幸福感和购买意愿的影响,并提出有效的营销方案。实证分析采用300份自填问卷作为最终分析数据,调查对象为20 - 50岁具有使用美妆SNS经验的消费者,并使用SPSS软件。采用25.0统计软件包程序进行分析。研究结果表明,美类商业特征对消费者幸福感和购买意愿有显著影响。消费者的幸福感与购买意愿之间也存在着显著的相关性,所以如果生产出最新、有趣的内容,提供给消费者信息,就会引起消费者的“点赞”,给消费者一种幸福感,增加消费者的购买意愿。将消费者追求幸福的情感态度与消费联系起来,对2022年兴起的新趋势“美如商业”进行分析,这是首次在不完全情况下对美如商业中消费者的幸福感和购买意愿进行研究,具有理论意义。
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引用次数: 0
Hair Art Study with Four Elements as Motif: Focusing on Water, Fire, Air, Earth 以四元素为主题的头发艺术研究:聚焦水、火、气、土
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.903
Eunsu An, Yong-mi Jin
Humans have long been interested in exploring what fundamental materials make up the world, and tried to understand the world by discovering what are essential substances that make up all things. Therefore this research produced four up-style hair art works of water, fire, air and earth, inspired by four elements. In order to express fluidity and liquidity of water, Work 1 consists of hair art with contrasting soft and rough textures. In order to express flaming quality of fire, Work 2 consists of hair art with contrasting expressions of gentle warmth, intense heat from rising flames, and the element of death. In order to express dynamic properties of air, Work 3 consists of hair art with contrasting aspect of rising and falling. In order to express sturdiness of earth, Work 4 consists of hair art with contrasting qualities such as stability of resting and losing sense of directions. Researching works through these four elements reveal various materials and topics, that can become infinite source of inspiration. Hence, it’s necessary to view creative works from diverse perspectives, not limited to certain topics. Future studies on hair art could focus on further exploring various materials and subjects.
长期以来,人类一直对探索构成世界的基本物质感兴趣,并试图通过发现构成万物的基本物质来了解世界。因此,本次研究产生了水、火、气、土四种向上发型艺术作品,灵感来自于四种元素。为了表现水的流动性和流动性,作品1采用了头发艺术,质地柔软和粗糙的对比。为了表现火的烈性,作品2采用了头发艺术,用柔和的温暖、火焰升起的炽热和死亡的元素来对比表达。为了表现空气的动态特性,作品3由头发艺术组成,具有上升和下降的对比方面。为了表现大地的坚固,作品4采用了静止的稳定和失去方向感等对比特质的毛发艺术。研究作品通过这四个要素揭示出各种材料和主题,成为无限的灵感来源。因此,有必要从不同的角度来看待创意作品,而不是局限于某个主题。未来对头发艺术的研究可以集中在进一步探索各种材料和主题上。
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引用次数: 0
A Study on Creative Nail Art Design Generation Based on Text Prompt: Focused on Image-Generating Artificial Intelligence Models, DALL-E 2 and Bing Image Creator 基于文本提示的创意美甲设计生成研究——以图像生成人工智能模型、dall - e2和Bing图像生成器为中心
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.1058
Myoung-Joo Lee, Esther Choi
Nail art is an artistic activity that requires creativity and skill, reflecting individuality and taste by applying various colors and designs to fingernails. However, due to the limitations of human imagination, knowledge, and technical abilities, it can be challenging to continuously generate new ideas or create intricate and flawless designs. Recently, advances in artificial intelligence (AI) technology have led to the development of AI systems capable of generating images based on user input. These AI technologies can produce realistic, sophisticated, and creative images by interpreting textual prompts. As a result, they have found applications in various fields. In this study, we utilized image-generating AI models such as ‘DALL-E 2’ and ‘Bing Image Creator’ to analyze nail art designs generated based on textual prompts. We demonstrated that the type and content of prompts significantly influence the performance and output of image-generating AI models. By using AI technology as a supportive collaborator for nail artists, we can positively leverage its capabilities to enhance the diversity and quality of nail art designs. This will not only aid nail artists in their work and skill development but also contribute to the advancement of the nail industry by elevating the diversity and quality of nail art designs.
指甲艺术是一项需要创造力和技巧的艺术活动,通过在指甲上涂上各种颜色和图案来体现个性和品味。然而,由于人类的想象力、知识和技术能力的限制,不断产生新的想法或创造复杂而完美的设计可能是具有挑战性的。最近,人工智能(AI)技术的进步导致了能够根据用户输入生成图像的AI系统的发展。这些人工智能技术可以通过解释文本提示产生逼真、复杂和创造性的图像。因此,它们在各个领域都得到了应用。在这项研究中,我们利用图像生成AI模型,如“dall - e2”和“必应图像创造者”来分析基于文本提示生成的美甲艺术设计。我们证明了提示的类型和内容显著影响图像生成AI模型的性能和输出。通过使用人工智能技术作为美甲师的支持性合作者,我们可以积极利用其能力来提高美甲艺术设计的多样性和质量。这不仅有助于美甲师的工作和技能发展,而且通过提高美甲艺术设计的多样性和质量,为美甲行业的进步做出贡献。
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引用次数: 0
The Effect of Spatial Production in Hair Salons on Customer’s Revisit Intention and Word-of-Mouth Intention 发廊空间生产对顾客回访意向和口碑意向的影响
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.946
Jong-Min Lee, Yong-mi Jin
The purpose of this study is to provide more practical basic data for hair salon marketing strategies by examining the effect of spatial production in hair salons on customer’s revisit intention and word-of-mouth intention. As a result, it was found that only the cleanliness factor of spatial production had a significant positive effect on the customer's revisit intention, and the cleanliness and differentiation factor of spatial production had a significant positive effect on the customer's word-of-mouth intention. Specific improvements in cleanliness and differentiation are as follows in order to promote revisit and word-of-mouth of beauty salon customers. First, in order to secure regular customers, the priority should be to create a clean space, and in the case of already existing hair salons, the revisit rate of existing customers can be increased by cleanly managing the space where the customer directly exists. Second, in order to attract new customers, it is believed that the effect of creating new customers through word-of-mouth can be increased by focusing on cleanliness as previously mentioned, and by using the brand's representative color so that customers can experience the brand's unique sensibility in the salon space. This study is meaningful because previous research on beauty salon space was insignificant, and it suggests that more attention should be paid to the cleanliness and differentiation of beauty salon space to revisit customers and attract new customers. However, in this study, several items that hinder reliability in relation to functionality were deleted, and in future studies, it is considered necessary to further revise and supplement functionality-related items so that the constituent concepts of spatial performance can be evaluated more closely.
本研究旨在通过研究发廊空间生产对顾客再访意向和口碑意向的影响,为发廊营销策略提供更实用的基础数据。结果发现,只有空间生产的清洁度因子对顾客重访意愿有显著的正向影响,空间生产的清洁度和差异化因子对顾客口碑意愿有显著的正向影响。为了促进美容院顾客的回访和口碑,在清洁和差异化方面的具体改进如下。首先,为了获得常客,首先要创造一个干净的空间,对于已经存在的美发沙龙来说,通过对客户直接存在的空间进行清洁管理,可以提高现有客户的回访率。其次,为了吸引新客户,认为通过口碑创造新客户的效果可以像前面提到的注重清洁度,通过使用品牌的代表色,让客户在沙龙空间中体验到品牌的独特感性。本研究具有一定的意义,因为以往对美容院空间的研究并不显著,建议在美容院空间的清洁度和差异化上给予更多的关注,以达到回头客和吸引新顾客的目的。然而,在本研究中,有几个与功能相关的阻碍可靠性的项目被删除,在未来的研究中,有必要进一步修改和补充与功能相关的项目,以便更紧密地评估空间性能的构成概念。
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引用次数: 0
Effects of Skin Inflammation Related Cytokine on Mentha arvensis Ethanol Extract (MT) 皮肤炎症相关细胞因子对薄荷乙醇提取物的影响
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.964
M. Yun, Won-Jin Baek
In the present study, we examined the effects of the ethanol extract of Mentha arvensis on skin inflammation and anti-allergic effect in various cell lines; human fibroblast cells (hFCs), human mast cells (HMC-1) and human monocytic cells (THP-1) cells. Treatment with Mentha arvensis extract at a concentration of 250 ㎍/㎖ for 24h showed no significant decrease in the survival rate of the hFCs, HMC-1, THP-1. The final concentration was set at 200 ㎍/㎖ or less. Mentha arvensis extract significantly decreased the mRNA expression of IL-8, and IL-6 at 200 ㎍/㎖ in HMC-1 cells. Mentha arvensis extract treatment significantly inhibited the protein expression of IL-6 and, IL-8 induced by mite at 200 ㎍/㎖ in THP-1 cells. We examined the alternation of histamine release in HMC-1 cells for investigating anti-allergic effect of Mentha arvensis. Histamine secretion was significantly decreased at 200 ㎍/㎖, 100 ㎍/㎖ after the treatment with Mentha arvensis. In addition, Mentha arvensis extract treatment at a concentration of 50 ㎍/㎖, 100 ㎍/㎖, and 200 ㎍/㎖ lowered the β-hexosaminidase to 10.3%, 21.7%, and 50.8%, respectively. IC50 of Mentha arvensis extract in RBL-2H3 cells was 196.85 ㎍/㎖. The activity of NF-κB promoter cells significantly decreased at 200 ㎍/㎖, 100 ㎍/㎖ after the dose-dependent treatment of Mentha arvensis. Therefore, our results indicate that Mentha arvensis has anti-inflammatory and it may be useful for treating skin barrier damage, which is problematic in allergic diseases such as atopic dermatitis.
在本研究中,我们考察了薄荷乙醇提取物对不同细胞系皮肤炎症和抗过敏作用的影响;人成纤维细胞(hfc)、人肥大细胞(HMC-1)和人单核细胞(THP-1)细胞。浓度为250µ /毫升的薄荷提取物处理24h后,hfc、HMC-1、THP-1的成活率没有明显降低。最终浓度设置在200毫升以下。在200µ /毫升开水条件下,薄荷提取物显著降低了HMC-1细胞中IL-8、IL-6的mRNA表达。在200 μ mol / l条件下,薄荷提取物对THP-1细胞IL-6和IL-8的蛋白质表达有显著抑制作用。我们检测了HMC-1细胞中组胺释放的变化,以研究薄荷的抗过敏作用。在200微尘/毫升,100微尘/毫升处理后,组胺的分泌明显减少。另外,在浓度为50µ耳、100µ耳、200µ耳的条件下,薄荷提取物的浓度处理,把β-己糖胺酶的浓度分别降低到10.3%、21.7%、50.8%。薄荷提取物在RBL-2H3细胞上的IC50是196.85µ。在200µ /毫升、100µ剂量依赖性处理后,薄荷的NF-κB启动子细胞活性明显降低。因此,我们的研究结果表明,薄荷具有抗炎作用,可能有助于治疗皮肤屏障损伤,这是过敏性疾病,如特应性皮炎的问题。
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引用次数: 0
The Effect of Environmental Value of Clean Beauty Cosmetic Consumers on Consumption Efficiency and Consumption Behavior 清洁美容化妆品消费者环境价值对消费效率和消费行为的影响
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.862
Yu-Mi Cha, In-hee Lee
This study verified the effect of clean beauty consumer’s environmental value on consumption efficacy and consumption behavior. From March 20, 2023 to April 10, 2023, A total of 245 copies of valid data were collected from adult women who had purchased and used clean beauty cosmetics proposed by Oliveyoung. The collected data were analyzed using the SPSS 25.0 program. And Frequency analysis, Exploratory factor analysis, Cronbach's α, Correlation analysis, Multiple regression analysis were conducted. The results of the study are as follows. First, The higher the environment conservative value and social altruistic value of clean beauty consumers, and the lower the egoistic value, the higher the consumption efficacy. Second, the higher the environmental conservative value and social altruistic value of clean beauty cosmetics consumers, and the lower the egoistic value, the higher the satisfaction. Third, the higher the environmental conservative value and social altruistic value of clean beauty cosmetics consumers, and the lower the egoistic value, the higher the repurchase intention. This study is expected to have a positive impact on corporate ESG management as well as profit by helping to establish product and marketing strategies for the growth and development of the clean beauty cosmetics market.
本研究验证了清洁美容消费者的环境价值对消费效能和消费行为的影响。从2023年3月20日至2023年4月10日,收集了购买并使用过Oliveyoung品牌清洁美容化妆品的成年女性有效数据245份。收集的数据采用SPSS 25.0软件进行分析。进行频率分析、探索性因子分析、Cronbach’s α、相关分析、多元回归分析。研究结果如下:第一,清洁美消费者的环境保护价值和社会利他价值越高,自我价值越低,消费效能越高。第二,清洁美妆消费者的环境保守价值和社会利他价值越高,自我价值越低,满意度越高。第三,清洁美妆消费者的环境保守价值和社会利他价值越高,自我价值越低,其再购买意愿越高。本研究可望对企业的ESG管理及利润产生正面影响,帮助企业建立产品及行销策略,促进清洁美容化妆品市场的成长与发展。
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引用次数: 0
The Effect of Conscious Cosmetics Selection Attributes of Generation Z on Perceived Value and Eco-friendly Consumption Efficacy Z世代有意识的化妆品选择属性对感知价值和环保消费效能的影响
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.1006
E. Park, In-hee Lee
The purpose of this research is to point out that problems such as abnormal weather and global warming are caused by environmental pollution caused by human activities due to recent changes in ecosystems and environments around the world. In this study, we studied the impact of Gen Z consumers' conscious cosmetic selection attributes on perceived value and eco-friendly consumption efficiency. This survey was conducted by a group of 297 conscious cosmetics consumers as part of the post-purchase experience from March 2-31, 2023. Gen Z conscious cosmetic choice attributes had a statistically significant effect on perceived value, and Gen Z conscious cosmetic choice attributes had a significant effect on eco-friendly consumption efficiency. In conclusion, this study is meaningful in analyzing the perceived value of consumer choice attributes of conscious cosmetics and the eco-friendly consumption effect, focusing on Generation Z, which companies are paying attention to. Combined with the above, the purpose of this study is to provide a basis for establishing marketing and advertising strategies for the conscious cosmetics industry market.
这项研究的目的是指出,由于近年来世界各地生态系统和环境的变化,人类活动造成的环境污染导致了天气异常和全球变暖等问题。在本研究中,我们研究了Z世代消费者有意识的化妆品选择属性对感知价值和环保消费效率的影响。这项调查是在2023年3月2日至31日期间由297名有意识的化妆品消费者进行的,作为购后体验的一部分。Z世代有意识的化妆品选择属性对感知价值的影响具有统计学意义,Z世代有意识的化妆品选择属性对环保消费效率的影响具有统计学意义。综上所述,本研究以企业关注的Z世代为研究对象,对有意识化妆品的消费者选择属性感知价值和环保消费效应进行了分析,具有一定的意义。综上所述,本研究的目的是为有意识的化妆品行业市场制定营销和广告策略提供依据。
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引用次数: 0
The Effect of Appearance Satisfaction on Appearance Management Interest and Appearance Management Behavior: Focused on Men in their 20s and 30s 外貌满意度对外貌管理兴趣和外貌管理行为的影响:以二三十岁男性为研究对象
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.841
Ji-Eun Mun, Eun-Jun Park
This study investigated the effect of appearance satisfaction on appearance management interest and appearance management behavior in men in their 20s and 30s. Based on these results, it was found that appearance satisfaction affects appearance management interest and appearance management behavior. The survey method was self-managed for men in their 20s and 30s. We collected 300 copies of survey analysis data, excluding 11 copies that were not suitable for analysis. The collected data were analyzed using the SPSS 29.0 program, the usual rights were analyzed prominently, and the validity and reliability of AI-based certification were analyzed for characteristics and reliability. For certain analyses, the Varimax analysis method was used for the main component analysis. The analysis results are as follows. The increase in appearance satisfaction was found to have a positive effect on appearance management interest and appearance management behavior, and social appearance interest was found to be negative for appearance management behavior hair care and physical management. Among the interests of appearance management, personal interest in appearance had a positive effect on appearance management behavior.
本研究旨在探讨外貌满意度对二、三十岁男性外貌管理兴趣和外貌管理行为的影响。基于这些结果,我们发现外表满意度影响着外表管理兴趣和外表管理行为。调查的对象是20、30多岁的男性。我们收集了300份调查分析数据,剔除了11份不适合分析的数据。采用SPSS 29.0程序对收集到的数据进行分析,对常用权利进行显著分析,对基于人工智能的认证进行特征和可靠性的效度和信度分析。对于某些分析,主成分分析采用了方差分析方法。分析结果如下:外貌满意度的提高对外貌管理兴趣和外貌管理行为有正向影响,而社会外貌兴趣对外貌管理行为、头发护理和身体管理有负向影响。在外貌管理的利益中,个人外貌兴趣对外貌管理行为有正向影响。
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引用次数: 0
The Relation between the Perception of Medical Skin Care and the Treatment of Skin Problems: The people with medical skin care experience in Harbin, China 医疗护肤认知与皮肤问题治疗的关系:哈尔滨地区有医疗护肤经历的人群
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.891
Yue Jia, K. Kim
Medical skin care is a system that treats problematic skin as a specialized management by performing medical treatment and skin care at the same time through correct skin diagnosis, and has a high degree of reliability in surgical methods. Therefore, the relationship between problematic skin conditions and treatment methods according to the perception of medical skin care was verified for those with experience in medical skin care. The study consisted of a total of 69 questions, including 8 questions on general characteristics, 23 questions on perceived problem skin conditions, 6 questions on treatment methods for problematic skin, 11 questions on medical skin care awareness, and 21 questions on medical skin care satisfaction. A total of 410 questionnaires were used from December 21, 2020 to January 9, 2021 were anaiyzed WeChat and the Wenjuanxing program. Data analysis was performed using SPSSWIN 21.0 program with Frequency analysis, Reliability test, Cronbach's  coefficient, Descriptive statistical analysis, and one-way ANOVA was also conducted. Among the subjects of the survey, female (67.8%), university (first degree), married (51.7%), students(occupation). Recognition of problematic skin conditions acne (25.6%), melasma pigmentation (24.4%), sensitivity and telangiectasia (18.6%). The self-awareness of problematic skin conditions, acne (25.6%) is the hightest, problematic skin surgical methods MTS (31.0%) for acne, chemical peeling (29.1%) for pores and scars, laser (36.5%) for pigmentation, and injection therapy (20.5%) for wrinkles and skin elasticity. The degree of awareness of medical skin care high awareness (31.2%), medium awareness (38.5%), low awareness (30.2%). The difference in perceived problem skin condition according to medical skin care awareness was high in the high group and normal group for melasma and pigmentation skin, and the lower group has a higher awareness of acne skin. According to different awareness of medical skin care the awareness of physical peeling for acne, laser treatment for pores, scars and pigmentation, injection therapy for wrinkles and skin elasticity, laser treatment for sensitivity skin, and MTS for extremely dry skin was found to be more higher. As for the difference in medical skin care satisfaction according to the recognition of medical skin care, there was no difference in satisfaction of facilities and environment, effects, services, and economic costs. With the awareness of medical skin care, the difference in satisfaction with medical skin care is higher in the group, and the satisfaction with products and surgery is significantly higher. The above results showed that in the group with higher awareness of medical skin care, melasma pigmentation and acne skin, the surgical method was melasma pigmentation skin laser, and the MTS of acne skin was higher. In addition, medical skin care has high satisfaction in terms of products and surgery.
医学皮肤护理是通过正确的皮肤诊断,同时进行医疗和皮肤护理,将问题皮肤作为一种专门的管理来对待的系统,在手术方法上具有高度的可靠性。因此,对于有医学皮肤护理经验的人来说,根据医学皮肤护理的感知来验证问题皮肤状况与治疗方法之间的关系。本研究共设69个问题,其中一般特征8个问题,感知问题皮肤状况23个问题,问题皮肤治疗方法6个问题,医疗护肤意识11个问题,医疗护肤满意度21个问题。从2020年12月21日至2021年1月9日,共使用了410份问卷,对微信和问卷行程序进行了分析。采用spss 21.0程序进行数据分析,并进行频率分析、信度检验、Cronbach's系数、描述性统计分析和单因素方差分析。调查对象中,女性(67.8%)、大学(第一学位)、已婚(51.7%)、学生(职业)。识别皮肤问题痤疮(25.6%),黄褐斑色素沉着(24.4%),敏感性和毛细血管扩张(18.6%)。对皮肤问题的自觉程度最高的是痤疮(25.6%),其次是痤疮的MTS(31.0%)、毛孔和疤痕的化学脱皮(29.1%)、色素沉着的激光(36.5%)、皱纹和皮肤弹性的注射治疗(20.5%)。对医用皮肤护理的认知度高(31.2%)、中(38.5%)、低(30.2%)。根据医学护肤意识,高组和正常组对黄褐斑和色素沉着皮肤的问题皮肤状况感知差异较大,低组对痤疮皮肤的认知差异较大。根据医疗护肤意识的不同,对痤疮的物理脱皮、对毛孔、疤痕和色素沉着的激光治疗、对皱纹和皮肤弹性的注射治疗、对敏感性皮肤的激光治疗、对极度干燥皮肤的MTS的意识更高。从医疗护肤认知的医疗护肤满意度差异来看,在设施环境满意度、效果满意度、服务满意度、经济成本满意度等方面均无差异。有医疗护肤意识的人群对医疗护肤的满意度差异更高,对产品和手术的满意度明显更高。以上结果表明,在医学护肤意识较高、黄褐斑色素沉着、痤疮皮肤组,手术方式为黄褐斑色素沉着皮肤激光治疗,痤疮皮肤MTS较高。此外,医疗护肤在产品和手术方面的满意度很高。
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引用次数: 0
Effect of Beauty Industry’s Blockchain Technology Characteristics on Acceptance Intention Based on Technology Acceptance Model 基于技术接受模型的美容行业区块链技术特征对接受意愿的影响
Pub Date : 2023-08-31 DOI: 10.52660/jksc.2023.29.4.912
Nurim Kim, Yong-mi Jin
Applications for blockchain technology span various industries beyond cryptocurrency, which is a popular topic in recent times due to high-profile events. Blockchain technology has several inherent characteristics such as variety, security, trustworthiness and decentralization. Due to such characteristics beauty industry is also embracing blockchain technology to conduct safer transactions, boost consumer confidence and more. However not enough research has been done on consumer’s intention to accept blockchain technology in beauty industry. Adapting to latest technological developments is crucial in today’s competitive and volatile business environments. A way to measure intention to accept technology is technology acceptance model (TAM), originally proposed by Davis in 1989. This research utilizes TAM to study consumer’s acceptance intention of blockchain technology in beauty industry to provide empirical data for encouraging further academic research and developing business strategies for accelerated adoption of blockchain technology in beauty industry.
区块链技术的应用跨越了加密货币以外的各个行业,由于备受瞩目的事件,这是最近的热门话题。区块链技术具有多样性、安全性、可信赖性和去中心化等内在特征。由于这些特点,美容行业也在采用区块链技术来进行更安全的交易,提高消费者的信心等。然而,消费者对区块链技术在美容行业中的接受程度的研究还不够。在当今竞争激烈和多变的商业环境中,适应最新的技术发展至关重要。技术接受模型(technical acceptance model, TAM)是衡量技术接受意愿的一种方法,最早由Davis于1989年提出。本研究利用TAM研究消费者对区块链技术在美容行业的接受意愿,为鼓励进一步的学术研究和制定加快区块链技术在美容行业采用的商业策略提供实证数据。
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引用次数: 0
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Journal of the Korean Society of Cosmetology
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