Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.1032
Soo-Kyung Kim, Mi-Young Yun, Sun-Hyoung Kim
This study was conducted to analyze the effect of female college students' personal color perception on color cosmetics purchasing behavior and appearance management behavior. Results of the study The results of analyzing the correlation between personal color recognition, color cosmetics purchasing behavior, and appearance management behavior showed that direct recognition, preference recognition, and external advice by sub-factors of color cosmetics purchasing behavior showed preference, fashion, There was a statistically significant positive (+) correlation with skin and recommendation (p<.001), and statistically significant correlations were also found with pursuit of satisfaction, pursuit of fashion, pursuit of function, and pursuit of social achievement by sub-factors of appearance management behavior. There was a positive (+) correlation (p<.001). In addition, preference, fashion, skin, and recommendation by sub-factors of color cosmetics purchasing behavior were found to have a statistically significant positive (+) correlation with the pursuit of satisfaction, pursuit of fashion, pursuit of function, and pursuit of social achievement by sub-factors of appearance management behavior. appeared (p<.001). As a result of analyzing the effect of female college students' personal color perception on color cosmetics purchasing behavior, skin had the greatest influence on color cosmetics purchasing behavior, followed by preference and recommendation. As a result of analyzing the effect of female college students' personal color recognition on appearance management behavior, satisfaction pursuit had the greatest influence on appearance management behavior, followed by function pursuit, social achievement pursuit, and fashion pursuit. If you apply personal color correctly, it is judged that you can expect to create a look that suits the individual and increase the image.
{"title":"The Effect of Female College Students' Personal Color Perception on Colorful Cosmetics Purchase Behavior and Appearance Management Behavior","authors":"Soo-Kyung Kim, Mi-Young Yun, Sun-Hyoung Kim","doi":"10.52660/jksc.2023.29.4.1032","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.1032","url":null,"abstract":"This study was conducted to analyze the effect of female college students' personal color perception on color cosmetics purchasing behavior and appearance management behavior. Results of the study The results of analyzing the correlation between personal color recognition, color cosmetics purchasing behavior, and appearance management behavior showed that direct recognition, preference recognition, and external advice by sub-factors of color cosmetics purchasing behavior showed preference, fashion, There was a statistically significant positive (+) correlation with skin and recommendation (p<.001), and statistically significant correlations were also found with pursuit of satisfaction, pursuit of fashion, pursuit of function, and pursuit of social achievement by sub-factors of appearance management behavior. There was a positive (+) correlation (p<.001). In addition, preference, fashion, skin, and recommendation by sub-factors of color cosmetics purchasing behavior were found to have a statistically significant positive (+) correlation with the pursuit of satisfaction, pursuit of fashion, pursuit of function, and pursuit of social achievement by sub-factors of appearance management behavior. appeared (p<.001). As a result of analyzing the effect of female college students' personal color perception on color cosmetics purchasing behavior, skin had the greatest influence on color cosmetics purchasing behavior, followed by preference and recommendation. As a result of analyzing the effect of female college students' personal color recognition on appearance management behavior, satisfaction pursuit had the greatest influence on appearance management behavior, followed by function pursuit, social achievement pursuit, and fashion pursuit. If you apply personal color correctly, it is judged that you can expect to create a look that suits the individual and increase the image.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89116371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.829
Myoung-Joo Lee, Kug-Hee Kim
The purpose of this study is to investigate the effect of eyebrow shape on facial image evaluation of mask wearers. Questionnaire method was used as the data collection method. The stimuli used in the questionnaire were created using Adobe Photoshop CC 2018. We created two types of questionnaires by first calculating the average rate of change for each of the six types of eyebrows mentioned in eyebrow makeup, and then combining these six types of eyebrows on the face of the same model. The questionnaire was administered to adults in their 20s and 40s living in Seoul. We used the SPSS 21.0 program to analyze a total of 328 copies of the data. The results of the data analysis are as follows. First, the respondents were mainly female students in their 20s. Second, we found the following results regarding the effect of wearing a mask on the perception of other people's facial images. The results showed that facial images without masks were mainly influenced by eyes and face shape, while facial images with masks were mainly influenced by eyes, eyebrows, and hairstyle. Third, the sub-dimensions of facial image consisted of "soft", "urban", and "tired". Fourth, we found that the facial image of mask wearers varies according to the six different eyebrow shapes, which affects the overall facial evaluation. The gender and age of the perceiver also made a difference in the overall face evaluation. In other words, facial information visible while wearing a mask, specifically visual cues around the eyes (eyebrow shape), have been shown to act as positive or negative cues for overall facial image evaluation.
本研究旨在探讨眉型对口罩佩戴者面部形象评价的影响。采用问卷调查法作为数据收集方法。问卷中使用的刺激物是使用Adobe Photoshop CC 2018创建的。我们创建了两种类型的问卷，首先计算眉妆中提到的六种眉毛的平均变化率，然后将这六种眉毛组合在同一模型的脸上。调查对象是居住在首尔的20多岁和40多岁的成年人。我们使用SPSS 21.0程序分析了总共328份数据。数据分析的结果如下:首先，受访者主要是20多岁的女学生。其次，我们发现戴口罩对他人面部图像感知的影响如下。结果表明，未戴口罩的人脸图像主要受眼睛和脸型的影响，而戴口罩的人脸图像主要受眼睛、眉毛和发型的影响。人脸图像的子维度由“柔软”、“都市”和“疲惫”组成。第四，我们发现面具佩戴者的面部形象因六种不同的眉形而有所不同，影响了整体的面部评价。感知者的性别和年龄也对整体面部评估产生影响。换句话说，戴口罩时可以看到的面部信息，特别是眼睛周围的视觉线索(眉毛形状)，已经被证明是整体面部图像评估的积极或消极线索。
{"title":"The Effect of Facial Image by Eyebrow Shape of Mask Wearer on Overall Facial Evaluation","authors":"Myoung-Joo Lee, Kug-Hee Kim","doi":"10.52660/jksc.2023.29.4.829","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.829","url":null,"abstract":"The purpose of this study is to investigate the effect of eyebrow shape on facial image evaluation of mask wearers. Questionnaire method was used as the data collection method. The stimuli used in the questionnaire were created using Adobe Photoshop CC 2018. We created two types of questionnaires by first calculating the average rate of change for each of the six types of eyebrows mentioned in eyebrow makeup, and then combining these six types of eyebrows on the face of the same model. The questionnaire was administered to adults in their 20s and 40s living in Seoul. We used the SPSS 21.0 program to analyze a total of 328 copies of the data. The results of the data analysis are as follows. First, the respondents were mainly female students in their 20s. Second, we found the following results regarding the effect of wearing a mask on the perception of other people's facial images. The results showed that facial images without masks were mainly influenced by eyes and face shape, while facial images with masks were mainly influenced by eyes, eyebrows, and hairstyle. Third, the sub-dimensions of facial image consisted of \"soft\", \"urban\", and \"tired\". Fourth, we found that the facial image of mask wearers varies according to the six different eyebrow shapes, which affects the overall facial evaluation. The gender and age of the perceiver also made a difference in the overall face evaluation. In other words, facial information visible while wearing a mask, specifically visual cues around the eyes (eyebrow shape), have been shown to act as positive or negative cues for overall facial image evaluation.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"458 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79804470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.1042
Eui-Hyoung Kim
The purpose of this study was to conduct an empirical study on how female college students majoring in beauty perceive personal color and how makeup behavior differs accordingly. As a result of the study, it was found that personal color recognition had a statistically significant positive (+) effect on preference perception and direct recognition on aesthetics and synchrony. In addition, external advice and direct recognition had a statistically significant positive (+) effect on the epidemic, external advice and preference perception had a statistically significant positive (+) effect on interest, and direct advice, external advice, and preference recognition had a statistically significant positive (+) effect on civility. Therefore, the higher the preference perception and direct recognition for each subfactor of personal color recognition, the higher the aesthetics and sympathy during makeup behavior, the higher the external advice and direct recognition, the higher the prevalence during makeup behavior, and the higher the external advice and preference recognition, the higher the interest during makeup behavior. And it was found that the higher the direct awareness, external advice and preference awareness, the higher the interest during makeup behavior. This study was conducted on female college students majoring in cosmetology at a specific university, so it cannot be generalized, but it is significant that a study was conducted to clarify the correlation between the perception of personal color and makeup behavior, which increases the value by branding one's individuality.
{"title":"A Study on Personal Color Recognition and Makeup Behavior of Female College Students Majoring in Beauty","authors":"Eui-Hyoung Kim","doi":"10.52660/jksc.2023.29.4.1042","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.1042","url":null,"abstract":"The purpose of this study was to conduct an empirical study on how female college students majoring in beauty perceive personal color and how makeup behavior differs accordingly. As a result of the study, it was found that personal color recognition had a statistically significant positive (+) effect on preference perception and direct recognition on aesthetics and synchrony. In addition, external advice and direct recognition had a statistically significant positive (+) effect on the epidemic, external advice and preference perception had a statistically significant positive (+) effect on interest, and direct advice, external advice, and preference recognition had a statistically significant positive (+) effect on civility. Therefore, the higher the preference perception and direct recognition for each subfactor of personal color recognition, the higher the aesthetics and sympathy during makeup behavior, the higher the external advice and direct recognition, the higher the prevalence during makeup behavior, and the higher the external advice and preference recognition, the higher the interest during makeup behavior. And it was found that the higher the direct awareness, external advice and preference awareness, the higher the interest during makeup behavior. This study was conducted on female college students majoring in cosmetology at a specific university, so it cannot be generalized, but it is significant that a study was conducted to clarify the correlation between the perception of personal color and makeup behavior, which increases the value by branding one's individuality.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84474722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.938
Jung-hee Lee
In the age of the 4th industrial revolution, various 4th industrial technologies are being used in the beauty industry. In terms of education, hands-on education based on quaternary industrial technology is necessary for students majoring in beauty, and it is expected to have a positive effect on improving major knowledge and practice. Therefore, in order to effectively utilize the 4th industry technology in the subject of beauty education, the cosmetology major should consider the impact of the 4th industry technology on the content and sharing of major knowledge, improvement of practical ability, and development of the region and the beauty industry. It is necessary that the learner's understanding of recognition should be preceded. Therefore, in this study, we conducted a survey of cosmetology major learners' perceptions of quaternary industry technology, improvement of beauty practices, and industry-related matters. As a result of the analysis, skin beauty (61.7%), makeup & nail beauty (20%), cosmetics (11.7%), and hair beauty (6.6%), a total of 60 beauty-related learners participated in the study. Expert knowledge and perception of practical ability differed by academic year, and the degree of interest in 4th industrial revolution technology showed a significant correlation between specialized knowledge and perception of practical ability (expertise, practical ability, industry-related perception). It was confirmed that the higher the degree of interest in the 4th industrial revolution technology, the more the beauty-related majors had positive expectations for professional knowledge, practical ability, and industry-related awareness. As a result, beauty education using 4th industrial revolution technology will be operated not for specific grades but for all grades, and the scope of subject development and education need to be expanded to include nail beauty, makeup, skin beauty, hair beauty and cosmetics.
{"title":"A Study on the Expectations of the 4th Industrial Revolution Technology for Improving the Practical Ability of Beauty Majors","authors":"Jung-hee Lee","doi":"10.52660/jksc.2023.29.4.938","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.938","url":null,"abstract":"In the age of the 4th industrial revolution, various 4th industrial technologies are being used in the beauty industry. In terms of education, hands-on education based on quaternary industrial technology is necessary for students majoring in beauty, and it is expected to have a positive effect on improving major knowledge and practice. Therefore, in order to effectively utilize the 4th industry technology in the subject of beauty education, the cosmetology major should consider the impact of the 4th industry technology on the content and sharing of major knowledge, improvement of practical ability, and development of the region and the beauty industry. It is necessary that the learner's understanding of recognition should be preceded. Therefore, in this study, we conducted a survey of cosmetology major learners' perceptions of quaternary industry technology, improvement of beauty practices, and industry-related matters. As a result of the analysis, skin beauty (61.7%), makeup & nail beauty (20%), cosmetics (11.7%), and hair beauty (6.6%), a total of 60 beauty-related learners participated in the study. Expert knowledge and perception of practical ability differed by academic year, and the degree of interest in 4th industrial revolution technology showed a significant correlation between specialized knowledge and perception of practical ability (expertise, practical ability, industry-related perception). It was confirmed that the higher the degree of interest in the 4th industrial revolution technology, the more the beauty-related majors had positive expectations for professional knowledge, practical ability, and industry-related awareness. As a result, beauty education using 4th industrial revolution technology will be operated not for specific grades but for all grades, and the scope of subject development and education need to be expanded to include nail beauty, makeup, skin beauty, hair beauty and cosmetics.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75397671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.1016
Sun-Hyoung Kim
This study was conducted to empirically analyze how the Havruta teaching method affects communication and self-directed ability by conducting a beauty major class applying the Habruta teaching method. As a result of the study, it was found that communication and self-directed ability improved after applying the Habruta teaching method. In addition, there is a statistically significant positive (+) correlation with listening, overcoming stereotypical thinking, creative communication, understanding of others' perspectives, and statistically significant positive (+) correlation with learning attachment, self-confidence, openness, responsibility, and autonomy by subfactors of self-directed ability. The perception of Habruta teaching method has a statistically significant positive (+) effect on listening, overcoming stereotypical thinking, creative communication, and understanding of others' perspectives, and the perception of Habruta teaching method has a statistically significant positive (+) effect on learning attachment, self-confidence, openness, responsibility, and autonomy. As this study has empirically verified the effect of the Habruta teaching method on improving communication and self-directed ability, efforts should be made to conduct beauty major classes by applying various teaching methods such as the Habruta teaching method.
{"title":"The Effect of Habruta Teaching Method on Communication and Self-directed Ability of Beauty Major Students","authors":"Sun-Hyoung Kim","doi":"10.52660/jksc.2023.29.4.1016","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.1016","url":null,"abstract":"This study was conducted to empirically analyze how the Havruta teaching method affects communication and self-directed ability by conducting a beauty major class applying the Habruta teaching method. As a result of the study, it was found that communication and self-directed ability improved after applying the Habruta teaching method. In addition, there is a statistically significant positive (+) correlation with listening, overcoming stereotypical thinking, creative communication, understanding of others' perspectives, and statistically significant positive (+) correlation with learning attachment, self-confidence, openness, responsibility, and autonomy by subfactors of self-directed ability. The perception of Habruta teaching method has a statistically significant positive (+) effect on listening, overcoming stereotypical thinking, creative communication, and understanding of others' perspectives, and the perception of Habruta teaching method has a statistically significant positive (+) effect on learning attachment, self-confidence, openness, responsibility, and autonomy. As this study has empirically verified the effect of the Habruta teaching method on improving communication and self-directed ability, efforts should be made to conduct beauty major classes by applying various teaching methods such as the Habruta teaching method.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80246768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.853
Su B Ryu, E. Yang
The purpose of this study is to provide basic data to help establish SNS marketing strategies by understanding consumers' purchase intentions and oral intentions, identifying consumers' characteristics based on the characteristics of hair salons. In order to achieve the purpose of the study, an online survey was conducted on consumers who had experience using hair salons through SNS, and 500 copies were used for the final analysis.The collected data can be obtained using the SPSS WIN 25.0 program As a result of the analysis, the sub-factors of SNS information characteristics were identified in the order of usefulness, interest, and reality. As a result of analyzing the effect of the SNS information characteristics of hair salons on purchase intention and word of mouth, it was found that the usefulness, interest, and reality of the sub-factors of SNS information characteristics had a positive (+) effect on purchase intention and word of mouth. In this study, it can be seen that the use of SNS information among people in their 20s is the most active, and SNS is expected to continue to be an important medium, and there is a close relationship. The implications of this study are that the survey subjects are in their 20s and 30s, and it is difficult to generalize the whole, so in-depth studies should be conducted by investigating various age groups in the future.
{"title":"The Effect of SNS Information Characteristics of Hair Salon on Purchase Intention and Word of Mouth","authors":"Su B Ryu, E. Yang","doi":"10.52660/jksc.2023.29.4.853","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.853","url":null,"abstract":"The purpose of this study is to provide basic data to help establish SNS marketing strategies by understanding consumers' purchase intentions and oral intentions, identifying consumers' characteristics based on the characteristics of hair salons. In order to achieve the purpose of the study, an online survey was conducted on consumers who had experience using hair salons through SNS, and 500 copies were used for the final analysis.The collected data can be obtained using the SPSS WIN 25.0 program As a result of the analysis, the sub-factors of SNS information characteristics were identified in the order of usefulness, interest, and reality. As a result of analyzing the effect of the SNS information characteristics of hair salons on purchase intention and word of mouth, it was found that the usefulness, interest, and reality of the sub-factors of SNS information characteristics had a positive (+) effect on purchase intention and word of mouth. In this study, it can be seen that the use of SNS information among people in their 20s is the most active, and SNS is expected to continue to be an important medium, and there is a close relationship. The implications of this study are that the survey subjects are in their 20s and 30s, and it is difficult to generalize the whole, so in-depth studies should be conducted by investigating various age groups in the future.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83010182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.1026
E. An, Min-Jung Kim, Jeong-hee Kim
In this study, we prepared a lotion containing Gymnema sylvestre Leaf Extract (GSLE) and evaluated its stability, safety, and usability. To assess stability, a series of scientific evaluations were conducted, including centrifugation testing and heat-cool cycling. Following the application of the Lycon, 5% GSLE lotion on the skin, a skin patch test was conducted to detect the presence of erythema in the designated patch area, in accordance with the established guidelines provided by the International Contact Dermatitis Research Group (ICDRG). Using a 10-point scale, the level of satisfaction resulting from actual usage was assessed. The stability of both the vehicle and the 5% GSLE lotion was found to be intact in terms of their physical and chemical properties. No adverse skin reactions were observed in any of the groups tested, which included the vehicle, Lycon lotion, and 5% GSLE lotion. Furthermore, when considering efficacy, functionality, and usability, the 5% GSLE lotion demonstrated the highest value. In terms of absorption, moisturization, smoothness, and calming effects, the Lycon lotion exhibited relatively lower performance compared to both the vehicle and the 5% GSLE lotion. Across all evaluation criteria, the 5% GSLE lotion was found to provide an excellent user experience.
{"title":"The Preparation and Sensory Evaluation of Post-waxing Aftercare Lotion","authors":"E. An, Min-Jung Kim, Jeong-hee Kim","doi":"10.52660/jksc.2023.29.4.1026","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.1026","url":null,"abstract":"In this study, we prepared a lotion containing Gymnema sylvestre Leaf Extract (GSLE) and evaluated its stability, safety, and usability. To assess stability, a series of scientific evaluations were conducted, including centrifugation testing and heat-cool cycling. Following the application of the Lycon, 5% GSLE lotion on the skin, a skin patch test was conducted to detect the presence of erythema in the designated patch area, in accordance with the established guidelines provided by the International Contact Dermatitis Research Group (ICDRG). Using a 10-point scale, the level of satisfaction resulting from actual usage was assessed. The stability of both the vehicle and the 5% GSLE lotion was found to be intact in terms of their physical and chemical properties. No adverse skin reactions were observed in any of the groups tested, which included the vehicle, Lycon lotion, and 5% GSLE lotion. Furthermore, when considering efficacy, functionality, and usability, the 5% GSLE lotion demonstrated the highest value. In terms of absorption, moisturization, smoothness, and calming effects, the Lycon lotion exhibited relatively lower performance compared to both the vehicle and the 5% GSLE lotion. Across all evaluation criteria, the 5% GSLE lotion was found to provide an excellent user experience.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83729972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.954
Zhou Zhen Xiang, Min-lyoung Choi
This study aimed to help broaden awareness horizons among people in their 20s and 30s in South Korea and China in terms of both the necessity of appearance management and the importance of makeup. Therefore, after a survey carried out among young people in South Korea and China, we conducted a comparative analysis of how their concern for appearance and appearance management has an influence on their makeup awareness and grooming behaviors, with the intention of exploring practical implications to help develop cosmetics for men and give the their cosmetics market a jump-start. The findings are as follows. First, it turned out that nowadays, Chinese young people see the graduate school entrance rates rising significantly, with the increasing number of Chinese students studying in graduate schools in South Korea. It means that the education is considered as the ladder of socioeconomic success in China. Second, concern for appearance and its management, makeup awareness, and grooming behaviors, saw difference by education among Chinese men while seeing difference by age among South Korean men. It illustrates there is increasingly noticeable perception in Chinese men that a good appearance is the ladder of socioeconomic success. Moreover, the higher degree the Chinese men had of education, the more clear their perception was. It implies that Chinese men with a high degree of education have a lot of potential to emerge as the largest buying class in the cosmetics consumption. Finally, men in China as well as in South Korea proved to have a strong interest in their concern for appearance, appearance management, makeup awareness, and grooming behaviors. It also showed, the higher concern for appearance, and appearance management they had, the more active they were in makeup awareness and grooming behaviors. Irrespective of gender and nationality, the concern for appearance as human common needs should be a guarantee of a sustained growth and a development potential in the industry of makeup with a direct effect on an appearance enhancement. To sum up, the implication of this findings is that there is a need for developing cosmetics fitting the taste of not only women but also men in China to help give the men's cosmetics market a jump-start.
{"title":"The Influence of Young People’s Concern for Appearance and Appearance Management on Their Makeup Awareness and Grooming Behaviors: Focusing on South Korean and Chinese People in their 20s and 30s","authors":"Zhou Zhen Xiang, Min-lyoung Choi","doi":"10.52660/jksc.2023.29.4.954","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.954","url":null,"abstract":"This study aimed to help broaden awareness horizons among people in their 20s and 30s in South Korea and China in terms of both the necessity of appearance management and the importance of makeup. Therefore, after a survey carried out among young people in South Korea and China, we conducted a comparative analysis of how their concern for appearance and appearance management has an influence on their makeup awareness and grooming behaviors, with the intention of exploring practical implications to help develop cosmetics for men and give the their cosmetics market a jump-start. The findings are as follows. First, it turned out that nowadays, Chinese young people see the graduate school entrance rates rising significantly, with the increasing number of Chinese students studying in graduate schools in South Korea. It means that the education is considered as the ladder of socioeconomic success in China. Second, concern for appearance and its management, makeup awareness, and grooming behaviors, saw difference by education among Chinese men while seeing difference by age among South Korean men. It illustrates there is increasingly noticeable perception in Chinese men that a good appearance is the ladder of socioeconomic success. Moreover, the higher degree the Chinese men had of education, the more clear their perception was. It implies that Chinese men with a high degree of education have a lot of potential to emerge as the largest buying class in the cosmetics consumption. Finally, men in China as well as in South Korea proved to have a strong interest in their concern for appearance, appearance management, makeup awareness, and grooming behaviors. It also showed, the higher concern for appearance, and appearance management they had, the more active they were in makeup awareness and grooming behaviors. Irrespective of gender and nationality, the concern for appearance as human common needs should be a guarantee of a sustained growth and a development potential in the industry of makeup with a direct effect on an appearance enhancement. To sum up, the implication of this findings is that there is a need for developing cosmetics fitting the taste of not only women but also men in China to help give the men's cosmetics market a jump-start.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83221661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.882
Hong-Yang Ran, K. Kim
The beauty equipment market is growing rapidly for self-beauty people to manage their appearance. In this study, the influence of beauty equipment selection attributes and purchase intention according to consumers' value consciousness was verified for adults in Fujian Province in southern China. The research content consisted of 41 questions 8 questions for general characteristics, 11 questions for value consciousness, 14 questions for selection attributes, and 8 questions for purchase intention. A total of 328 questionnaires of the survey were analyzed from March 05 to March 15, 2023 using WeChat and the Wenjuanxing program. Data analysis was conducted via SPSSWIN 21.0 program with frequency analysis and factor analysis to test validity. Reliability was assessed by Cronbach‘s coefficient， Descriptive statistics analysis, one-way ANOVA, and multiple regression analysis were also conducted. The results were as follows. the 50s or older(age), university(education), civil servant(occupation), 4 million won or more(monthly income), sometimes(skin care experience). As a result of the correlation analysis of Chinese consumers' value consciousness, beauty equipment selection attributes and purchase intention show that the materialistic, self-respect, and aesthetic pursuit of value awareness have a statistically significant positive(+) correlation with the beauty equipment selection attributes brand, quality, and price. There is a statistically significant positive(+) correlation between materialism, self-esteem, and aesthetic pursuit of value consciousness and the willingness to purchase beauty equipment. In addition, the brand of beauty equipment selection attributes, self-esteem of value awareness, aesthetic pursuit have a statistically significant positive(+) correlation with the purchase intention of beauty equipment. The results show that the higher the value consciousness of consumers, the more positive the beauty equipment selection attribute factors and purchase intention factors are. When consumers buy products, they consider buying products with high value rather than cost-effectiveness. Therefore, the importance of development and marketing strategies for beauty products and beauty equipment that meet consumer needs such as price, brand, design, and quality has been raised.
{"title":"The Influence of Consumption Value Consciousness on Beauty Equipment Selection Attributes and Purchase Intention of Adults in Fujian Province of Southern China","authors":"Hong-Yang Ran, K. Kim","doi":"10.52660/jksc.2023.29.4.882","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.882","url":null,"abstract":"The beauty equipment market is growing rapidly for self-beauty people to manage their appearance. In this study, the influence of beauty equipment selection attributes and purchase intention according to consumers' value consciousness was verified for adults in Fujian Province in southern China. The research content consisted of 41 questions 8 questions for general characteristics, 11 questions for value consciousness, 14 questions for selection attributes, and 8 questions for purchase intention. A total of 328 questionnaires of the survey were analyzed from March 05 to March 15, 2023 using WeChat and the Wenjuanxing program. Data analysis was conducted via SPSSWIN 21.0 program with frequency analysis and factor analysis to test validity. Reliability was assessed by Cronbach‘s coefficient， Descriptive statistics analysis, one-way ANOVA, and multiple regression analysis were also conducted. The results were as follows. the 50s or older(age), university(education), civil servant(occupation), 4 million won or more(monthly income), sometimes(skin care experience). As a result of the correlation analysis of Chinese consumers' value consciousness, beauty equipment selection attributes and purchase intention show that the materialistic, self-respect, and aesthetic pursuit of value awareness have a statistically significant positive(+) correlation with the beauty equipment selection attributes brand, quality, and price. There is a statistically significant positive(+) correlation between materialism, self-esteem, and aesthetic pursuit of value consciousness and the willingness to purchase beauty equipment. In addition, the brand of beauty equipment selection attributes, self-esteem of value awareness, aesthetic pursuit have a statistically significant positive(+) correlation with the purchase intention of beauty equipment. The results show that the higher the value consciousness of consumers, the more positive the beauty equipment selection attribute factors and purchase intention factors are. When consumers buy products, they consider buying products with high value rather than cost-effectiveness. Therefore, the importance of development and marketing strategies for beauty products and beauty equipment that meet consumer needs such as price, brand, design, and quality has been raised.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"2005 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86983557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.52660/jksc.2023.29.4.925
Jeong Hee Yoo, Kyungeun Kim
The purpose of this study is to examine emerging trends in hair-related natural materials. For the methode of studying, text mining was carried out utilizing the statistical processing software R studio to examine the relationship between terms. With the use of this, we were able to extract the document's essential phrases and identify those that appeared frequently. As a result, the phi coefficient analysis was used to determine the terms with relatively high relevance as well as the groupings linked with "natural," "extract," "hair loss," "damage," "dyeing," and "growth." Six categories were constructed in the correlation network graph, and it was determined that the categories with the greatest concentration among them were hair growth, hair damage, and hair dyeing. The publishing type, year of publication, study method, and research subject of theses and journal theses were examined using the findings of this study. Trends were also discovered, and variations in research themes by year were compared and studied. According to the research, the quantity of papers in the topic of beauty has steadily increased since 2007, and this rise in quantity demonstrates the field's development on the academic front. Among these, it was discovered that a number of dyeing-related study results were linked to a number of dyeing-related negative effects. With regard to the study methods frequently employed in the beauty industry, the majority of papers on effect studies, characteristic studies, and impact studies—all of which were readily available—were relatively few in comparison to the number of clinical studies and actual condition studies, both of which had limited research progress. This demonstrates that although research topics are fairly equally dispersed throughout articles on different subjects, the development of study method inside the academic system is biased rather than uniform. In conclusion, investigations on natural substances that are effective on hair are increasing steadily between 2001 and 2021. This demonstrates how the view of natural materials is improving across a variety of areas and how actively research is being done to determine their usefulness.
{"title":"Bibliometric Study on Hair-related Products Containing Natural Extracts","authors":"Jeong Hee Yoo, Kyungeun Kim","doi":"10.52660/jksc.2023.29.4.925","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.4.925","url":null,"abstract":"The purpose of this study is to examine emerging trends in hair-related natural materials. For the methode of studying, text mining was carried out utilizing the statistical processing software R studio to examine the relationship between terms. With the use of this, we were able to extract the document's essential phrases and identify those that appeared frequently. As a result, the phi coefficient analysis was used to determine the terms with relatively high relevance as well as the groupings linked with \"natural,\" \"extract,\" \"hair loss,\" \"damage,\" \"dyeing,\" and \"growth.\" Six categories were constructed in the correlation network graph, and it was determined that the categories with the greatest concentration among them were hair growth, hair damage, and hair dyeing. The publishing type, year of publication, study method, and research subject of theses and journal theses were examined using the findings of this study. Trends were also discovered, and variations in research themes by year were compared and studied. According to the research, the quantity of papers in the topic of beauty has steadily increased since 2007, and this rise in quantity demonstrates the field's development on the academic front. Among these, it was discovered that a number of dyeing-related study results were linked to a number of dyeing-related negative effects. With regard to the study methods frequently employed in the beauty industry, the majority of papers on effect studies, characteristic studies, and impact studies—all of which were readily available—were relatively few in comparison to the number of clinical studies and actual condition studies, both of which had limited research progress. This demonstrates that although research topics are fairly equally dispersed throughout articles on different subjects, the development of study method inside the academic system is biased rather than uniform. In conclusion, investigations on natural substances that are effective on hair are increasing steadily between 2001 and 2021. This demonstrates how the view of natural materials is improving across a variety of areas and how actively research is being done to determine their usefulness.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87411819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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