Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1496
Yura Hur, Su-Gyeong Hong, Ye-Ji Choi, So-Young Kwak, Da-Som Shin
This study aimed to evaluate the effects of improving facial skin, in healthy Korean women to objectively prove the efficacy of at-home beauty device equipped with RM (Radiofrequency Microporation) and EP (Electroporation) functions and cosmetics containing glutathione. RM and EP are methods that increase the permeation of cosmetics and active components into the skin by using microscopic channel formed when the skin barrier is damaged by electric stimulation. And glutathione is antioxidant component. For a study, a total of 42 study subjects (RM group 21 subjects and EP group 21 subjects) used a combination of at-home beauty device and a cosmetic containing glutathione on the face. Effectiveness assessments were conducted at 2 and 4 weeks, including the first visit. They all improved skin pores, pigmentation, and skin tone. The effectiveness assessment results showed that total pore area, feret's diameter were significantly (p<.05) improved after 2 weeks use in the test area compared to the control area, and pigmentation, skin tone was significantly (p<.05) improved after 4 weeks use in the test area compared to the control area. This result shows that the efficacy of glutathione as a cosmetic ingredient and the use of at-home beauty device combined with RM and EP functions are effective in improving skin. It is hoped that this study will help to develop skin beauty device models of various principles and expand the horizon of the skin beauty field.
{"title":"The Effect of Improving Skin by Radiofrequency Microporation and Electroporation At-home Beauty Device with Glutathione Ampoule","authors":"Yura Hur, Su-Gyeong Hong, Ye-Ji Choi, So-Young Kwak, Da-Som Shin","doi":"10.52660/jksc.2023.29.6.1496","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1496","url":null,"abstract":"This study aimed to evaluate the effects of improving facial skin, in healthy Korean women to objectively prove the efficacy of at-home beauty device equipped with RM (Radiofrequency Microporation) and EP (Electroporation) functions and cosmetics containing glutathione. RM and EP are methods that increase the permeation of cosmetics and active components into the skin by using microscopic channel formed when the skin barrier is damaged by electric stimulation. And glutathione is antioxidant component. For a study, a total of 42 study subjects (RM group 21 subjects and EP group 21 subjects) used a combination of at-home beauty device and a cosmetic containing glutathione on the face. Effectiveness assessments were conducted at 2 and 4 weeks, including the first visit. They all improved skin pores, pigmentation, and skin tone. The effectiveness assessment results showed that total pore area, feret's diameter were significantly (p<.05) improved after 2 weeks use in the test area compared to the control area, and pigmentation, skin tone was significantly (p<.05) improved after 4 weeks use in the test area compared to the control area. This result shows that the efficacy of glutathione as a cosmetic ingredient and the use of at-home beauty device combined with RM and EP functions are effective in improving skin. It is hoped that this study will help to develop skin beauty device models of various principles and expand the horizon of the skin beauty field.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"111 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1385
So-hee Son, G. Yoo
To examine whether NCS education is practically applied to the skin care major students who take the NCS curriculum, this study was identified and verified the factors affecting on job-problem-solving such as the actual state of NCS-based operation and perception, learning satisfaction, self-efficacy, and the factors affected on confidence in job problem-solving was analyzed. The composition of the survey consisted of a total of 41 questions in 4 areas: general characteristics (4 questions), NCS-based operation status and perception (9 questions), learning satisfaction and self-efficacy (16 questions), and career selection (6 questions). After verifying the reliability and validity of the measurement tool, questionnaire was composed. To analyze the data, 4 analysis as following frequency, reliability, factor, and multiple regression were applied using the SPSS 22.0 program. The module for identifying skin conditions in the learning module of the NCS-based operation practices out of NCS curriculum has an effect on increase confidence of the college students being able to solve a job problem after choosing a job and the improvement of professional knowledge such as skin condition identification can prevent from getting out of job. In the learning satisfaction field of NCS curriculum, the higher the skill improvement the skin beauty technic and the possibility of completion of a task through NCS curriculum, the higher the job problem-solving confidence, and In skin beauty college students' self-directed learning participation, the basic knowledge should be encouraged to build up by inducing technical knowledge and interest. In the self-efficacy field of the NCS curriculum, it was found that the more you try to think deeply about skin beauty, recognize the lack of self-skills through NCS education, and feel the need for education reinforcement, the more confident you are in solving job problems. In addition, among the deficient factors in academic performance at the university education level using NCS curriculum, class engagement and academic self-efficacy can act as factors that increase academic achievement. When job problems arise, the application of knowledge and skills acquired through NCS education is expected to affect job problem-solving confidence that can overcome obstacles arising after job choice. The NCS education of college students majoring in skin care was exposed to be a positive factor that improves job problem-solving confidence after employment by increasing learning satisfaction and self-efficacy.
{"title":"The Effect of Learning Satisfaction and Self-efficacy on Job Problemsolving Confidence in the National Job Competency Standard (NCS) Education of College Students Majoring in Skin Beauty","authors":"So-hee Son, G. Yoo","doi":"10.52660/jksc.2023.29.6.1385","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1385","url":null,"abstract":"To examine whether NCS education is practically applied to the skin care major students who take the NCS curriculum, this study was identified and verified the factors affecting on job-problem-solving such as the actual state of NCS-based operation and perception, learning satisfaction, self-efficacy, and the factors affected on confidence in job problem-solving was analyzed. The composition of the survey consisted of a total of 41 questions in 4 areas: general characteristics (4 questions), NCS-based operation status and perception (9 questions), learning satisfaction and self-efficacy (16 questions), and career selection (6 questions). After verifying the reliability and validity of the measurement tool, questionnaire was composed. To analyze the data, 4 analysis as following frequency, reliability, factor, and multiple regression were applied using the SPSS 22.0 program. The module for identifying skin conditions in the learning module of the NCS-based operation practices out of NCS curriculum has an effect on increase confidence of the college students being able to solve a job problem after choosing a job and the improvement of professional knowledge such as skin condition identification can prevent from getting out of job. In the learning satisfaction field of NCS curriculum, the higher the skill improvement the skin beauty technic and the possibility of completion of a task through NCS curriculum, the higher the job problem-solving confidence, and In skin beauty college students' self-directed learning participation, the basic knowledge should be encouraged to build up by inducing technical knowledge and interest. In the self-efficacy field of the NCS curriculum, it was found that the more you try to think deeply about skin beauty, recognize the lack of self-skills through NCS education, and feel the need for education reinforcement, the more confident you are in solving job problems. In addition, among the deficient factors in academic performance at the university education level using NCS curriculum, class engagement and academic self-efficacy can act as factors that increase academic achievement. When job problems arise, the application of knowledge and skills acquired through NCS education is expected to affect job problem-solving confidence that can overcome obstacles arising after job choice. The NCS education of college students majoring in skin care was exposed to be a positive factor that improves job problem-solving confidence after employment by increasing learning satisfaction and self-efficacy.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"111 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1589
Su-Min Lee, Sun-Hyoung Kim
This study re-examined the new material diversity of hair art as a discipline by looking at hair art, which was limited to practical and pictorial, from aesthetic and environmental aspects. By reinterpreting the functions of lung hair and Korean paper to create hair art works, it aims to enable the possibility of new household product design and eco-friendly and original material-based artistic creative activities. To conduct this study, the results of the study of producing a total of four paper flower frames by producing colored paper are as follows. Work 1 was created using a red and pink paper with roses as a motif, arranging petals, making small leaves with green colored paper, and then using a LED bulb with an object. Work 2 expresses carnations by overlapping pink colored paper with different chroma as a motif of carnations, making small flowers with white, yellow, and light green colored paper, and then using Led bulbs with objects. Work 3 was made using pink purple and orange colored paper as a motif of hydrangea, made leaves with green paper, and then made using Led bulbs with objects. Work 4 was made using white, pink, and red colored paper as a motif of cosmos, made leaves with green paper, and then made using Led bulbs with objects. This study is the starting point for the development of special paper made using Korean paper and lung hair, and it is believed that starting with this study, hair art design based on new creative materials will be developed. Pursuit research is expected to enrich the design of special papers applied with lung hair with the potential to apply nature-friendly and sustainable material alternatives.
本研究从美学和环境的角度出发，重新审视了头发艺术这门学科的新材料多样性，审视了仅限于实用和图像的头发艺术。通过重新诠释肺毛和韩纸的功能来创作毛发艺术作品，旨在实现新的家居产品设计和环保型原创材料艺术创作活动的可能性。为了开展这项研究，通过制作彩纸共制作了四幅纸花框，研究结果如下。作品 1 使用红色和粉红色的纸张，以玫瑰花为主题，排列花瓣，用绿色彩纸做成小叶子，然后用 LED 灯泡做成一个物体。作品 2 以康乃馨为主题，将不同色度的粉红色纸张重叠在一起，用白色、黄色和浅绿色纸张制作小花，然后用 LED 灯泡与物体搭配，表现了康乃馨。作品 3 使用粉紫色和橙色的纸张作为绣球花的图案，用绿色的纸张制作叶子，然后使用带物体的 Led 灯泡制作。作品 4 使用白色、粉色和红色的纸张作为波斯菊的图案，用绿色的纸张制作叶子，然后使用带物体的 LED 灯泡制作。本研究是开发使用韩国纸和肺毛制作的特殊纸张的起点，相信从本研究开始，基于新创意材料的毛发艺术设计将得到发展。这项研究有望丰富使用肺毛的特种纸的设计，并有可能应用自然友好型和可持续材料替代品。
{"title":"A Study on Color hanji hair Art Using Waste Hair","authors":"Su-Min Lee, Sun-Hyoung Kim","doi":"10.52660/jksc.2023.29.6.1589","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1589","url":null,"abstract":"This study re-examined the new material diversity of hair art as a discipline by looking at hair art, which was limited to practical and pictorial, from aesthetic and environmental aspects. By reinterpreting the functions of lung hair and Korean paper to create hair art works, it aims to enable the possibility of new household product design and eco-friendly and original material-based artistic creative activities. To conduct this study, the results of the study of producing a total of four paper flower frames by producing colored paper are as follows. Work 1 was created using a red and pink paper with roses as a motif, arranging petals, making small leaves with green colored paper, and then using a LED bulb with an object. Work 2 expresses carnations by overlapping pink colored paper with different chroma as a motif of carnations, making small flowers with white, yellow, and light green colored paper, and then using Led bulbs with objects. Work 3 was made using pink purple and orange colored paper as a motif of hydrangea, made leaves with green paper, and then made using Led bulbs with objects. Work 4 was made using white, pink, and red colored paper as a motif of cosmos, made leaves with green paper, and then made using Led bulbs with objects. This study is the starting point for the development of special paper made using Korean paper and lung hair, and it is believed that starting with this study, hair art design based on new creative materials will be developed. Pursuit research is expected to enrich the design of special papers applied with lung hair with the potential to apply nature-friendly and sustainable material alternatives.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"110 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1405
Ji-Hye Seol, Yong-Mi Jin
This study investigated the impact of lifestyle on appearance interest and beauty management behavior, and 302 copies of data collected in this study were analyzed through SPSS 24.0 and frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted to improve and meet beauty management behavior. As a result of the study, lifestyle factors based on individual tendencies differ significantly in appearance interest and beauty management behavior, and those with aesthetic, personality, and social orientation have a positive (+) relationship with appearance interest and beauty management behavior factors. Through this study, it reduces the burden on customers by selling products in small amounts and provides opportunities to feel and satisfy changes using various beauty items. Second, it allows you to feel individual changes. Third, it provides a scalp self-bar to prevent hair loss or problematic scalp. Through this, you can increase your interest in appearance and beauty management behavior through your individual lifestyle.
{"title":"The Effect of Lifestyle on Appearance Interest and Beauty Management Behavior","authors":"Ji-Hye Seol, Yong-Mi Jin","doi":"10.52660/jksc.2023.29.6.1405","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1405","url":null,"abstract":"This study investigated the impact of lifestyle on appearance interest and beauty management behavior, and 302 copies of data collected in this study were analyzed through SPSS 24.0 and frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted to improve and meet beauty management behavior. As a result of the study, lifestyle factors based on individual tendencies differ significantly in appearance interest and beauty management behavior, and those with aesthetic, personality, and social orientation have a positive (+) relationship with appearance interest and beauty management behavior factors. Through this study, it reduces the burden on customers by selling products in small amounts and provides opportunities to feel and satisfy changes using various beauty items. Second, it allows you to feel individual changes. Third, it provides a scalp self-bar to prevent hair loss or problematic scalp. Through this, you can increase your interest in appearance and beauty management behavior through your individual lifestyle.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"40 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139131282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1537
Ji-Young Na, Myung-Suk Na
This study investigates the components of the service landscape, the physical environment of a hair shop, to determine whether these components affect relationship continuance intention and to suggest ways to improve the quality of hair shop services and strengthen the competitiveness of customized services. The data were analyzed using SPSS Statistics 27.0 program with 541 questionnaires, and all empirical analyses were verified at the 5% significance level. As a result of analyzing whether there are differences in the service landscape according to the usage status of hair shops, the main services received at hair shops showed significant differences in aesthetics and newness, and scalp and hair care was the highest in both factors. When it comes to the reasons for choosing a hair shop, good atmosphere and facilities were higher for aesthetics and newness, and good technology was higher for convenience. The reason for using a hair shop was higher for stress relief than for aesthetics, indicating that consumers are more likely to visit a shop with good facilities and a good atmosphere for scalp and hair health, personal relaxation, and stress relief than for simple hairstyling.
{"title":"Effect of Servicescape in Hair Shop on Relationship Persistence Intention","authors":"Ji-Young Na, Myung-Suk Na","doi":"10.52660/jksc.2023.29.6.1537","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1537","url":null,"abstract":"This study investigates the components of the service landscape, the physical environment of a hair shop, to determine whether these components affect relationship continuance intention and to suggest ways to improve the quality of hair shop services and strengthen the competitiveness of customized services. The data were analyzed using SPSS Statistics 27.0 program with 541 questionnaires, and all empirical analyses were verified at the 5% significance level. As a result of analyzing whether there are differences in the service landscape according to the usage status of hair shops, the main services received at hair shops showed significant differences in aesthetics and newness, and scalp and hair care was the highest in both factors. When it comes to the reasons for choosing a hair shop, good atmosphere and facilities were higher for aesthetics and newness, and good technology was higher for convenience. The reason for using a hair shop was higher for stress relief than for aesthetics, indicating that consumers are more likely to visit a shop with good facilities and a good atmosphere for scalp and hair health, personal relaxation, and stress relief than for simple hairstyling.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"106 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1442
Lu-Yao, Sun-Young Jeon, Kyu-Ok Shin
The purpose of this study was to introduce a national technical qualification certificate for esthetician in China, where interest and demand for ‘Beauty’ is rapidly increasing based on recent economic development. The beauty industry in China is currently positioned as a promising occupation with high added value. Therefore the national technical qualification certificate for esthetician system that is being implemented in Korea was investigated, And this study conducted a survey on the introduction of national technical qualification certificate for beauty majors in China from February 12 to February 18, 2023, and conducted a self-written survey using WeChat and the Wenjunxing program, which are available for online surveys in China. The final 302 of the survey results were used as analysis data and analyzed using the SPSS WIN 25.0 program., there are limitations in generalizing the results to all of China. In the future, if an extensive survey is conducted targeting beauty majors in more regions, it is considered to be helpful in introducing national technical qualification certificate for esthetician in China.
{"title":"A Study on the Perception of Chinese Beauty Major Students on the Introduction of National Technical Qualification Certificate for Estheticians","authors":"Lu-Yao, Sun-Young Jeon, Kyu-Ok Shin","doi":"10.52660/jksc.2023.29.6.1442","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1442","url":null,"abstract":"The purpose of this study was to introduce a national technical qualification certificate for esthetician in China, where interest and demand for ‘Beauty’ is rapidly increasing based on recent economic development. The beauty industry in China is currently positioned as a promising occupation with high added value. Therefore the national technical qualification certificate for esthetician system that is being implemented in Korea was investigated, And this study conducted a survey on the introduction of national technical qualification certificate for beauty majors in China from February 12 to February 18, 2023, and conducted a self-written survey using WeChat and the Wenjunxing program, which are available for online surveys in China. The final 302 of the survey results were used as analysis data and analyzed using the SPSS WIN 25.0 program., there are limitations in generalizing the results to all of China. In the future, if an extensive survey is conducted targeting beauty majors in more regions, it is considered to be helpful in introducing national technical qualification certificate for esthetician in China.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"120 50","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1515
Xiao-Ting Song, Mee-Ok Choi
This study was attempted to find out demographic characteristics of women in their 20s in China, identify lifestyle, appearance interest, and cosmetics purchase behavior, and reveal the mediating effect of appearance interest in the effect of lifestyle on cosmetics purchase behavior. To this end, this study selected a woman in her 20s in China as the subject of the survey and conducted a survey. A total of 491 copies of the survey were used as final analysis data, excluding 15 incomplete or insincere responses among the questionnaires collected from August 1 to August 31, 2023. The data analysis used frequency analysis, factor analysis, reliability verification, technical statistics analysis, correlation analysis, regression analysis, and Sobel test using the SPSSWIN 21.0 program, and the following analysis results were raised. First, the most common characteristics of the survey subjects were the current residence in large cities (Beijing, Tianjin), the final academic background was a four-year university (re-school), unmarried, employed, monthly income was less than 500,000 won, and the average monthly cosmetics purchase cost was less than 200,000 to 300,000 won. Second, the correlation with each sub-factor of lifestyle, appearance interest, and cosmetics purchasing behavior all showed a positive (+) correlation, indicating that the higher the lifestyle, the more active the appearance interest and the higher the cosmetics purchasing behavior. Third, in terms of the impact of lifestyle on appearance interest, the higher the trend-seeking type and personality-seeking type, the higher the appearance interest. Fourth, the higher the trend-seeking type, a sub-factor of lifestyle, the higher the self-directed type of cosmetics purchase behavior, and the higher the trend-seeking type of lifestyle, the higher the brand preference for cosmetics purchase behavior. Fifth, as a result of verifying the mediating effect of appearance interest in the relationship between lifestyle and cosmetics purchase behavior, the mediating effect of appearance interest in the relationship between fashion-seeking type and self-directed type of cosmetics purchase behavior was significant, and the mediating effect of appearance interest in the relationship between fashion-seeking type and cosmetics purchase behavior was significant. The results of step-by-step verification of the mediating effect of appearance interest in the relationship between lifestyle and cosmetics purchase behavior are as follows. In Stage 1 and Stage 2, the significant trend-seeking type no longer significantly affects the self-directed type of cosmetics purchase behavior in Stage 3, indicating that appearance interest completely mediates the relationship between fashion-seeking type and self-directed type of cosmetics purchase behavior, and appearance interest partially mediates the relationship between fashion-seeking type and brand preference type of cosmetics purchase behavior. The results of this
{"title":"The Mediating Effect of Appearance of Appearance in the Relationship between the 20s and Cosmetics Purchase Behavior","authors":"Xiao-Ting Song, Mee-Ok Choi","doi":"10.52660/jksc.2023.29.6.1515","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1515","url":null,"abstract":"This study was attempted to find out demographic characteristics of women in their 20s in China, identify lifestyle, appearance interest, and cosmetics purchase behavior, and reveal the mediating effect of appearance interest in the effect of lifestyle on cosmetics purchase behavior. To this end, this study selected a woman in her 20s in China as the subject of the survey and conducted a survey. A total of 491 copies of the survey were used as final analysis data, excluding 15 incomplete or insincere responses among the questionnaires collected from August 1 to August 31, 2023. The data analysis used frequency analysis, factor analysis, reliability verification, technical statistics analysis, correlation analysis, regression analysis, and Sobel test using the SPSSWIN 21.0 program, and the following analysis results were raised. First, the most common characteristics of the survey subjects were the current residence in large cities (Beijing, Tianjin), the final academic background was a four-year university (re-school), unmarried, employed, monthly income was less than 500,000 won, and the average monthly cosmetics purchase cost was less than 200,000 to 300,000 won. Second, the correlation with each sub-factor of lifestyle, appearance interest, and cosmetics purchasing behavior all showed a positive (+) correlation, indicating that the higher the lifestyle, the more active the appearance interest and the higher the cosmetics purchasing behavior. Third, in terms of the impact of lifestyle on appearance interest, the higher the trend-seeking type and personality-seeking type, the higher the appearance interest. Fourth, the higher the trend-seeking type, a sub-factor of lifestyle, the higher the self-directed type of cosmetics purchase behavior, and the higher the trend-seeking type of lifestyle, the higher the brand preference for cosmetics purchase behavior. Fifth, as a result of verifying the mediating effect of appearance interest in the relationship between lifestyle and cosmetics purchase behavior, the mediating effect of appearance interest in the relationship between fashion-seeking type and self-directed type of cosmetics purchase behavior was significant, and the mediating effect of appearance interest in the relationship between fashion-seeking type and cosmetics purchase behavior was significant. The results of step-by-step verification of the mediating effect of appearance interest in the relationship between lifestyle and cosmetics purchase behavior are as follows. In Stage 1 and Stage 2, the significant trend-seeking type no longer significantly affects the self-directed type of cosmetics purchase behavior in Stage 3, indicating that appearance interest completely mediates the relationship between fashion-seeking type and self-directed type of cosmetics purchase behavior, and appearance interest partially mediates the relationship between fashion-seeking type and brand preference type of cosmetics purchase behavior. The results of this","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"115 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1414
Soo-Yeon Seo, Myoung-Joo Lee, Esther Choi
The purpose of this study is to analyze learner perceptions based on the experience of operating a Micro Degree curriculum for the first time and to use it as a reference for more effective operation of future courses, as well as to explore the possibility of using Micro Degree as a competency-based education for beauty-related majors in four-year universities in Korea and to propose the need for beauty convergence education. We analyzed the background of the establishment of the ‘Digital Healthcare Consultant’ major and the trends of related industries in order to foster human resources tailored to the needs of society. We also conducted an FGI with students who took the first course, ‘Personalized Healthcare’. The results show that in the era of digital transformation and new normal, the global beauty and health industry structure is changing and the paradigm and system of beauty and health convergence education are being reorganized. In conclusion, we would like to suggest the need for beauty convergence education as follows. First, it is necessary to innovate and operate the curriculum flexibly by continuously monitoring the changing beauty industry scene. Second, in the era of digital transformation, it is necessary to cultivate digital beauty convergence talents. Third, the digital healthcare industry also requires manpower that can collaborate to provide customized services to customers, so it is necessary to pay attention to fostering convergent talents that can combine beauty and healthcare.
{"title":"Study on the Need for Beauty Convergence Education through Analyzing Learners' Perceptions of Micro Degree","authors":"Soo-Yeon Seo, Myoung-Joo Lee, Esther Choi","doi":"10.52660/jksc.2023.29.6.1414","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1414","url":null,"abstract":"The purpose of this study is to analyze learner perceptions based on the experience of operating a Micro Degree curriculum for the first time and to use it as a reference for more effective operation of future courses, as well as to explore the possibility of using Micro Degree as a competency-based education for beauty-related majors in four-year universities in Korea and to propose the need for beauty convergence education. We analyzed the background of the establishment of the ‘Digital Healthcare Consultant’ major and the trends of related industries in order to foster human resources tailored to the needs of society. We also conducted an FGI with students who took the first course, ‘Personalized Healthcare’. The results show that in the era of digital transformation and new normal, the global beauty and health industry structure is changing and the paradigm and system of beauty and health convergence education are being reorganized. In conclusion, we would like to suggest the need for beauty convergence education as follows. First, it is necessary to innovate and operate the curriculum flexibly by continuously monitoring the changing beauty industry scene. Second, in the era of digital transformation, it is necessary to cultivate digital beauty convergence talents. Third, the digital healthcare industry also requires manpower that can collaborate to provide customized services to customers, so it is necessary to pay attention to fostering convergent talents that can combine beauty and healthcare.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"119 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1568
Young-Hee Noh, Ji-In Kim
In order to promote overseas employment for beauty majors and successfully establish overseas employment, this study conducted an indepth study on beauty majors with overseas employment experience in English-speaking countries and analyzed the motivational factors, prior preparation, and problems of overseas employment. The purpose of the subjects' overseas employment was to accumulate experience and improve technical skills by taking on new challenges in various fields, such as learning new language related to work. The subjects studied the language through various methods, and said that preparation of practical skills was necessary. Therefore, there is an urgent need to develop a specialized program that allows overseas employment candidates to acquire both practical skills and language skills in a practical and systematic way. Korean beauty majors are capable of performing various procedures such as cuts, perms, and blow drying, and have delicate hand techniques and fast procedures, so they are recognized not only for their technical skills, but also in terms of beauty trends and services. This is believed to be because Korea's beauty education has developed into a segmented and organized system. However, they responded that the differences in the type of procedure, lack of experience with the equipment used, and cultural differences in performing tasks are weaknesses. In particular, it was pointed out that if you lack technical skills, you may be treated as a worker lacking both language and skills. In addition, problems such as customer complaints, racial discrimination, relatively high prices, medical emergencies, safety issues related to drugs, tax issues, and homesickness were mentioned. All subjects were satisfied with the overseas employment and said they would recommend overseas employment to their acquaintances. This is because it can be a new challenge to experience various experiences and cultures. In particular, it seems to have provided satisfaction to those who pursue an independent lifestyle due to freedom of working hours, working environment, and salary. As mentioned above, it is necessary to supplement strengths through developing language skills and practical capabilities, traits commonly identified from those who have overseas employment experience, to differentiate themselves from local hairdressers and to reduce problems in the early stages of settlement, thereby revitalizing overseas employment.
{"title":"Measures to Revitalize Overseas Employment through In-depth Study of People with Overseas Employment Experience","authors":"Young-Hee Noh, Ji-In Kim","doi":"10.52660/jksc.2023.29.6.1568","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1568","url":null,"abstract":"In order to promote overseas employment for beauty majors and successfully establish overseas employment, this study conducted an indepth study on beauty majors with overseas employment experience in English-speaking countries and analyzed the motivational factors, prior preparation, and problems of overseas employment. The purpose of the subjects' overseas employment was to accumulate experience and improve technical skills by taking on new challenges in various fields, such as learning new language related to work. The subjects studied the language through various methods, and said that preparation of practical skills was necessary. Therefore, there is an urgent need to develop a specialized program that allows overseas employment candidates to acquire both practical skills and language skills in a practical and systematic way. Korean beauty majors are capable of performing various procedures such as cuts, perms, and blow drying, and have delicate hand techniques and fast procedures, so they are recognized not only for their technical skills, but also in terms of beauty trends and services. This is believed to be because Korea's beauty education has developed into a segmented and organized system. However, they responded that the differences in the type of procedure, lack of experience with the equipment used, and cultural differences in performing tasks are weaknesses. In particular, it was pointed out that if you lack technical skills, you may be treated as a worker lacking both language and skills. In addition, problems such as customer complaints, racial discrimination, relatively high prices, medical emergencies, safety issues related to drugs, tax issues, and homesickness were mentioned. All subjects were satisfied with the overseas employment and said they would recommend overseas employment to their acquaintances. This is because it can be a new challenge to experience various experiences and cultures. In particular, it seems to have provided satisfaction to those who pursue an independent lifestyle due to freedom of working hours, working environment, and salary. As mentioned above, it is necessary to supplement strengths through developing language skills and practical capabilities, traits commonly identified from those who have overseas employment experience, to differentiate themselves from local hairdressers and to reduce problems in the early stages of settlement, thereby revitalizing overseas employment.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"120 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1526
Hee-Sun Kang, Eun-Jun Park
As the number of users and usage of SNS increases explosively, relationships with consumers and branding strategies in SNS marketing are becoming increasingly important for companies as well as consumers daily lives. This study examines the impact of hair salon SNS marketing characteristics on brand image and emotional bond. Based on previous research, a survey was conducted from October 30 to December 14, 2022, targeting 300 men and women in their 20s or older who use SNS in the Seoul and Gyeonggi regions. The conclusions based on the analysis results using SPSS 22.0 are as follows. As a result of this study, first, it was found that all sub-factors of SNS marketing characteristics (interactivity, playfulness, information provision, reliability) had a positive influence on brand image. Second, all sub-factors of SNS marketing characteristics (interactivity, playfulness, information provision, reliability) were found to have a positive influence on brand image. Third, brand image was found to have a positive influence on emotional bonding. Considering that the value and use of SNS is gradually increasing, if we understand the characteristics of SNS and recognize that the emotional bond formed through communication with consumers is an important factor, we can use long-term transaction-oriented marketing strategies and branding for competitive hair salons. It can be used to create a marketing strategy that creates differentiation.
{"title":"The Effect of SNS Marketing Characteristics of Hair Salons on Brand Image and Emotional Bonding","authors":"Hee-Sun Kang, Eun-Jun Park","doi":"10.52660/jksc.2023.29.6.1526","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1526","url":null,"abstract":"As the number of users and usage of SNS increases explosively, relationships with consumers and branding strategies in SNS marketing are becoming increasingly important for companies as well as consumers daily lives. This study examines the impact of hair salon SNS marketing characteristics on brand image and emotional bond. Based on previous research, a survey was conducted from October 30 to December 14, 2022, targeting 300 men and women in their 20s or older who use SNS in the Seoul and Gyeonggi regions. The conclusions based on the analysis results using SPSS 22.0 are as follows. As a result of this study, first, it was found that all sub-factors of SNS marketing characteristics (interactivity, playfulness, information provision, reliability) had a positive influence on brand image. Second, all sub-factors of SNS marketing characteristics (interactivity, playfulness, information provision, reliability) were found to have a positive influence on brand image. Third, brand image was found to have a positive influence on emotional bonding. Considering that the value and use of SNS is gradually increasing, if we understand the characteristics of SNS and recognize that the emotional bond formed through communication with consumers is an important factor, we can use long-term transaction-oriented marketing strategies and branding for competitive hair salons. It can be used to create a marketing strategy that creates differentiation.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"117 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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