Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1467
Chae-Ah Mun, Seo-Heui Kim
The purpose of this study is to investigate what is preferred among the sales promotion strategies of franchise beauty salons and to find out the differences in the impact of preferred sales promotion strategies on customer loyalty. For this study, 285 copies of data collected through an online survey of men and women in their 20s or older were used for the final analysis, and the results of this study calculated Cronbach's α coefficient using SPSS 25.0 Ver. As a result of the analysis, it was found that price discounts and coupons were the most preferred according to the characteristics of the survey subjects, and event promotions and free gifts were the lowest. As sales promotions affect customer loyalty, the preference for coupons and customer reward program event promotions is found to have a high impact on affinity, and it is judged to be the use of coupons that have the greatest impact on the relationship between preference and affinity. According to this study, active use of price discounts and coupons that affect preference will help attract new customers and lead existing customers to loyal customers by using coupons and customer compensation programs that affect preference.
{"title":"The Effects of Franchise Beauty Salon Sales Promotion Strategies on Customer Loyalty","authors":"Chae-Ah Mun, Seo-Heui Kim","doi":"10.52660/jksc.2023.29.6.1467","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1467","url":null,"abstract":"The purpose of this study is to investigate what is preferred among the sales promotion strategies of franchise beauty salons and to find out the differences in the impact of preferred sales promotion strategies on customer loyalty. For this study, 285 copies of data collected through an online survey of men and women in their 20s or older were used for the final analysis, and the results of this study calculated Cronbach's α coefficient using SPSS 25.0 Ver. As a result of the analysis, it was found that price discounts and coupons were the most preferred according to the characteristics of the survey subjects, and event promotions and free gifts were the lowest. As sales promotions affect customer loyalty, the preference for coupons and customer reward program event promotions is found to have a high impact on affinity, and it is judged to be the use of coupons that have the greatest impact on the relationship between preference and affinity. According to this study, active use of price discounts and coupons that affect preference will help attract new customers and lead existing customers to loyal customers by using coupons and customer compensation programs that affect preference.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"74 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139130311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1353
Jeong-Ae Heo, Mi-Ra Hong
The aim of this study is investigation of fashion wig perception and purchase beahvior in 20~40 ages women. The answer of 254 fashion wig wearers was analyzed by SPSS 21.0 program. In result, the responses of ‘agree’ and ‘strongly agree’ were positive at 55.9~76.0% in all five questions of fashion wigs perception. The analysis of the relationship between sociodemographic characteristics and perception of fashion wigs showed ‘agree’ and ‘strongly agree’ with psychological stability and recommend to friends and family in the group of 25~40 ages. The help with hair styling showed in the group of desk job and service job, and the confident was in the group of college (university) graduate, and psychological stablity in the group of enjoy of hairstyle changing. The analysis of relationship between sociodemographic characteristics and purchase behavior showed follow. The information collection pathway and purchase place were hair shop in the group of old age and higher-level education. Decision of style was designer's recommended style in the group of enjoy of hairstyle changing, and first considerations of selection showed style and quality. Wearing form and purchase reason showed half wig (hair pieces etc.) in the group of higher-level education and natural. The most favorite color was brown line and next was black line. In conclusion, the perception of fashion wig wearers may be used fashion wig such as fashion item, and hair shop can be preferred for information collection pathway, purchase place and A/S of fashion wig.
{"title":"The Investigation of Fashion Wig Perception and Purchase Behavior in 20~40 Ages’ Women: Focusing on Fashion Wig Wearers","authors":"Jeong-Ae Heo, Mi-Ra Hong","doi":"10.52660/jksc.2023.29.6.1353","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1353","url":null,"abstract":"The aim of this study is investigation of fashion wig perception and purchase beahvior in 20~40 ages women. The answer of 254 fashion wig wearers was analyzed by SPSS 21.0 program. In result, the responses of ‘agree’ and ‘strongly agree’ were positive at 55.9~76.0% in all five questions of fashion wigs perception. The analysis of the relationship between sociodemographic characteristics and perception of fashion wigs showed ‘agree’ and ‘strongly agree’ with psychological stability and recommend to friends and family in the group of 25~40 ages. The help with hair styling showed in the group of desk job and service job, and the confident was in the group of college (university) graduate, and psychological stablity in the group of enjoy of hairstyle changing. The analysis of relationship between sociodemographic characteristics and purchase behavior showed follow. The information collection pathway and purchase place were hair shop in the group of old age and higher-level education. Decision of style was designer's recommended style in the group of enjoy of hairstyle changing, and first considerations of selection showed style and quality. Wearing form and purchase reason showed half wig (hair pieces etc.) in the group of higher-level education and natural. The most favorite color was brown line and next was black line. In conclusion, the perception of fashion wig wearers may be used fashion wig such as fashion item, and hair shop can be preferred for information collection pathway, purchase place and A/S of fashion wig.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"9 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139132690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1396
Ji-Eun Mun, Eun-Jun Park
This study investigates the influence of female hairstyle images on men in their 20s and 30s, identifies how hairstyles affect images and image adjectives suitable for each hairstyle. The survey method used its own survey method for men in their 20s and 30s, and collected 300 survey analysis data for analysis, excluding 11 nonconformities. The collected data were analyzed using the SPSS 29.0 program to conduct technical statistical analysis of image adjectives by hairstyle, and factor analysis and reliability analysis were used to investigate the validity and reliability of image influences and preferences. For specific analysis, the main component analysis uses the Varimax analysis method and the results are as follows. To express purity, straight hair with a length of more than medium, long hair to express sexiness, short hair to express intelligence, and short perm to express cute appearance are more effective. This can be directed with the situation, the other person, and the image you want. It is expected that it will serve as basic data to play a social role with men and express each individual’s personality, while also serving as basic marketing data for image transformation in the hair industry.
{"title":"The Influence of Image Perception on Favorability towards Women’s Hairstyles among Men in their 20s and 30s","authors":"Ji-Eun Mun, Eun-Jun Park","doi":"10.52660/jksc.2023.29.6.1396","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1396","url":null,"abstract":"This study investigates the influence of female hairstyle images on men in their 20s and 30s, identifies how hairstyles affect images and image adjectives suitable for each hairstyle. The survey method used its own survey method for men in their 20s and 30s, and collected 300 survey analysis data for analysis, excluding 11 nonconformities. The collected data were analyzed using the SPSS 29.0 program to conduct technical statistical analysis of image adjectives by hairstyle, and factor analysis and reliability analysis were used to investigate the validity and reliability of image influences and preferences. For specific analysis, the main component analysis uses the Varimax analysis method and the results are as follows. To express purity, straight hair with a length of more than medium, long hair to express sexiness, short hair to express intelligence, and short perm to express cute appearance are more effective. This can be directed with the situation, the other person, and the image you want. It is expected that it will serve as basic data to play a social role with men and express each individual’s personality, while also serving as basic marketing data for image transformation in the hair industry.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"107 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139133558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1486
Se-Eun Kim, Yeon-Seo Lee
This study confirmed the impact of entrepreneurship among cosmetology college students on their will to start a business, and empirically analyzed whether entrepreneurship activities had a mediating effect. Based on previous research at home and abroad, theories of entrepreneurship, entrepreneurial activity, and entrepreneurial will were reviewed, and a research model and hypothesis were derived based on the theories. Of the 170 returned survey responses, 162, excluding 8 inappropriate ones, were selected for final analysis. The results of this study are as follows. Among the innovativeness, progressiveness, and risk-taking of entrepreneurship, progressiveness was found to have a significant effect on start-up activities, and start-up activities had a significant effect on the will to start a business. It was found to have a significant effect. These research results suggest the importance of cultivating entrepreneurship and entrepreneurship activities to increase the willingness to start a business among cosmetology departments.
{"title":"A Study on the Impact of Entrepreneurship on College Students' Entrepreneurial Activities and Will to Start a Business: Targeted to Beauty Major College Students","authors":"Se-Eun Kim, Yeon-Seo Lee","doi":"10.52660/jksc.2023.29.6.1486","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1486","url":null,"abstract":"This study confirmed the impact of entrepreneurship among cosmetology college students on their will to start a business, and empirically analyzed whether entrepreneurship activities had a mediating effect. Based on previous research at home and abroad, theories of entrepreneurship, entrepreneurial activity, and entrepreneurial will were reviewed, and a research model and hypothesis were derived based on the theories. Of the 170 returned survey responses, 162, excluding 8 inappropriate ones, were selected for final analysis. The results of this study are as follows. Among the innovativeness, progressiveness, and risk-taking of entrepreneurship, progressiveness was found to have a significant effect on start-up activities, and start-up activities had a significant effect on the will to start a business. It was found to have a significant effect. These research results suggest the importance of cultivating entrepreneurship and entrepreneurship activities to increase the willingness to start a business among cosmetology departments.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"4 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1435
Kyoung-Eun Lee, Yun-Kyoung Oh
This study looked at the social perception of skin care professionals through big data analysis. Data provided by web data over the past five years (2018.1.1.-2022.6.30.) have been collected, focusing on the keywords of skin care professionals, and the tools used for analysis are Textom and UCINET6. If you look at the results, First, As a result of analyzing the frequency of keywords related to skin care professionals, it was found in the order of skin national certificates, skin care certificate, practical examination, beauty academy, written examination, hairdresser, acceptance, and skin care room. Second, using NetDraw, we were able to visualize the overall network structure of Estheticians' perceptions and grasp the relationship between each keyword at the same time. Third, as a result of the connection centrality analysis, it was found in the order of skin national certificate, beauty academy, skin care certificate, practical examination, sale, written examination, and hairdresser. Fourth, as a result of conducting CONCOR analysis, there were four clusters: working environment, skin certificate, professional qualification, and beauty education. Therefore, it is necessary to plan and establish a marketing strategy to change the qualifications and work tasks of the skin national certificate so that the skin national certificate can be recognized as a more professional and reliable certificate.
{"title":"A Study on the Social Perception of Estheticians Using Big Data","authors":"Kyoung-Eun Lee, Yun-Kyoung Oh","doi":"10.52660/jksc.2023.29.6.1435","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1435","url":null,"abstract":"This study looked at the social perception of skin care professionals through big data analysis. Data provided by web data over the past five years (2018.1.1.-2022.6.30.) have been collected, focusing on the keywords of skin care professionals, and the tools used for analysis are Textom and UCINET6. If you look at the results, First, As a result of analyzing the frequency of keywords related to skin care professionals, it was found in the order of skin national certificates, skin care certificate, practical examination, beauty academy, written examination, hairdresser, acceptance, and skin care room. Second, using NetDraw, we were able to visualize the overall network structure of Estheticians' perceptions and grasp the relationship between each keyword at the same time. Third, as a result of the connection centrality analysis, it was found in the order of skin national certificate, beauty academy, skin care certificate, practical examination, sale, written examination, and hairdresser. Fourth, as a result of conducting CONCOR analysis, there were four clusters: working environment, skin certificate, professional qualification, and beauty education. Therefore, it is necessary to plan and establish a marketing strategy to change the qualifications and work tasks of the skin national certificate so that the skin national certificate can be recognized as a more professional and reliable certificate.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"9 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1477
Su-Joung Kwak, Eun-Mi Choi
This study sought to determine whether the perception and behavior of nail coloring was influenced by the personal color interest of women in their 20s. The results of comparing the interest in color and perception and behavior of nail coloring according to nail coloring characteristics and the results of awareness and behavior level of nail coloring showed a statistically significant difference. This signifies that personal color makes effect on nail coloring. Considering that there was no significant difference in characteristics of nail coloring by type according to the visual measurement results of the visual measurement objects, it does not appear to affect the nail coloring characteristics of each type according to the visual measurement results. The comparison between the visual measurement result of the measurement object and the cube (hand) measurement results showed a difference from the visual measurement result but was not statistically significant. Based on these results, it seems that the concordance between the cloth measurement result and the cube(hand) measurement result was low. This signifies that accurate diagnosis of personal color would be necessary. As a result of examining the perception and behavioral level of nail coloring before and after the personal color diagnosis of the subject, there was a statistically significant increase in perception and behavior level of the measurement group. It was identified that they are related to personal color perception, positive image impact, and satisfaction with nail color. In other words, it was identified that personal color diagnosis is very important in nail coloring and makes effect on the difference in awareness and behavioral level. By investigating whether recognition of nail coloring according to interest in personal color affects behavior through this study, it will be useful data for continuous and systematic customer management method if it is used for personal color nail coloring that suits personal characteristics.
{"title":"A Study on the Perception and Behavior of Nail Coloring According to the Interest in Personal Color of Women in Their 20s","authors":"Su-Joung Kwak, Eun-Mi Choi","doi":"10.52660/jksc.2023.29.6.1477","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1477","url":null,"abstract":"This study sought to determine whether the perception and behavior of nail coloring was influenced by the personal color interest of women in their 20s. The results of comparing the interest in color and perception and behavior of nail coloring according to nail coloring characteristics and the results of awareness and behavior level of nail coloring showed a statistically significant difference. This signifies that personal color makes effect on nail coloring. Considering that there was no significant difference in characteristics of nail coloring by type according to the visual measurement results of the visual measurement objects, it does not appear to affect the nail coloring characteristics of each type according to the visual measurement results. The comparison between the visual measurement result of the measurement object and the cube (hand) measurement results showed a difference from the visual measurement result but was not statistically significant. Based on these results, it seems that the concordance between the cloth measurement result and the cube(hand) measurement result was low. This signifies that accurate diagnosis of personal color would be necessary. As a result of examining the perception and behavioral level of nail coloring before and after the personal color diagnosis of the subject, there was a statistically significant increase in perception and behavior level of the measurement group. It was identified that they are related to personal color perception, positive image impact, and satisfaction with nail color. In other words, it was identified that personal color diagnosis is very important in nail coloring and makes effect on the difference in awareness and behavioral level. By investigating whether recognition of nail coloring according to interest in personal color affects behavior through this study, it will be useful data for continuous and systematic customer management method if it is used for personal color nail coloring that suits personal characteristics.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"88 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139132203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1458
Seol-A Park, Ji-Yeon Jang
This study is meaningful in analyzing the impact of job values and job expertise of hairdressers on job satisfaction and identifying that job values and job expertise are related to job satisfaction, and providing data that contributes to the strengthening and development of professionalism in hairdressers and the beauty industry, and the results of the study are as follows. First, the validity and reliability of the measurement tool were met, and the use of the reference group, which is a sub-factor of job value, external job value, and job expertise, had a significant positive correlation with job satisfaction. Second, the higher the intrinsic and external values, which are sub-factors of job values, the higher the job satisfaction, as a result of verifying the effect of job values of hairdressers on job satisfaction. Third, the higher the autonomy, self-control, utilization of reference groups, and sense of vocation, the higher the job satisfaction, as a result of verifying the effect of job expertise of hairdressers on job satisfaction.
{"title":"Effect of the Job Values and Job Professionalism of Hairdressers on Job Satisfaction","authors":"Seol-A Park, Ji-Yeon Jang","doi":"10.52660/jksc.2023.29.6.1458","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1458","url":null,"abstract":"This study is meaningful in analyzing the impact of job values and job expertise of hairdressers on job satisfaction and identifying that job values and job expertise are related to job satisfaction, and providing data that contributes to the strengthening and development of professionalism in hairdressers and the beauty industry, and the results of the study are as follows. First, the validity and reliability of the measurement tool were met, and the use of the reference group, which is a sub-factor of job value, external job value, and job expertise, had a significant positive correlation with job satisfaction. Second, the higher the intrinsic and external values, which are sub-factors of job values, the higher the job satisfaction, as a result of verifying the effect of job values of hairdressers on job satisfaction. Third, the higher the autonomy, self-control, utilization of reference groups, and sense of vocation, the higher the job satisfaction, as a result of verifying the effect of job expertise of hairdressers on job satisfaction.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139132917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1378
Ran-Sug Seo
This study examines the impact of eco-friendly trends and Environmental, Social, and Governance(ESG) factors in the beauty industry. Recognizing the significance of eco-friendly trends and ESG in the sector, the research aims to achieve its objectives by extracting key keywords using big data and analyzing them through social network analysis. The data utilized for this study covers the period from June 1, 2022, to May 31, 2023. The findings of this research reveal that both eco-friendly trends and ESG have a substantial influence on the beauty industry as a whole. Firstly, eco-friendly trends have brought about changes in beauty product development and production methods. Increased consumer environmental consciousness has led to a higher demand for natural ingredients, renewable materials, and recyclable packaging. As a result, numerous beauty brands are launching eco-friendly product lines and adopting environmentally sustainable production practices, promoting these initiatives in their actual beauty products. Secondly, ESG factors significantly impact the business operations and sustainability of beauty industry companies. Companies that demonstrate outstanding performance in environmental, social responsibility, and governance aspects are more likely to gain greater trust and support from consumers and investors. Complying with social values, ethical principles such as opposing animal testing, ensuring product safety, fair trade, diversity, and inclusivity, enhances companies' competitiveness. Lastly, this research finds that eco-friendly trends and ESG not only affect the beauty industry itself but also influence investment decisions. ESG evaluations assist investors in assessing a company's long-term value creation capability and risk management. Business strategies that consider ESG factors have the potential to attract investor interest. It is important to note that this study is based on current trends and data, but the beauty industry is continuously and rapidly evolving. Ongoing updates to research findings and further investigations into new trends are necessary.
{"title":"The Impact of ESG (Environmental, Social, and Governance) Factors and Eco-Friendly Trends on the Beauty Industry: A Big Data Analysis of the Past Year","authors":"Ran-Sug Seo","doi":"10.52660/jksc.2023.29.6.1378","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1378","url":null,"abstract":"This study examines the impact of eco-friendly trends and Environmental, Social, and Governance(ESG) factors in the beauty industry. Recognizing the significance of eco-friendly trends and ESG in the sector, the research aims to achieve its objectives by extracting key keywords using big data and analyzing them through social network analysis. The data utilized for this study covers the period from June 1, 2022, to May 31, 2023. The findings of this research reveal that both eco-friendly trends and ESG have a substantial influence on the beauty industry as a whole. Firstly, eco-friendly trends have brought about changes in beauty product development and production methods. Increased consumer environmental consciousness has led to a higher demand for natural ingredients, renewable materials, and recyclable packaging. As a result, numerous beauty brands are launching eco-friendly product lines and adopting environmentally sustainable production practices, promoting these initiatives in their actual beauty products. Secondly, ESG factors significantly impact the business operations and sustainability of beauty industry companies. Companies that demonstrate outstanding performance in environmental, social responsibility, and governance aspects are more likely to gain greater trust and support from consumers and investors. Complying with social values, ethical principles such as opposing animal testing, ensuring product safety, fair trade, diversity, and inclusivity, enhances companies' competitiveness. Lastly, this research finds that eco-friendly trends and ESG not only affect the beauty industry itself but also influence investment decisions. ESG evaluations assist investors in assessing a company's long-term value creation capability and risk management. Business strategies that consider ESG factors have the potential to attract investor interest. It is important to note that this study is based on current trends and data, but the beauty industry is continuously and rapidly evolving. Ongoing updates to research findings and further investigations into new trends are necessary.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139130633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1505
So-Young Kwak, Da-Som Shin, Yura Hur, Su-Gyeong Hong, Ye-Ji Choi
At-home beauty devices used in facial skin are developed by combining various technologies such as electromagnetic waves, microcurrents, and lasers according to the main purpose of consumers. This study aimed to assess the effects of increasing of facial elasticity, improvement of eye wrinkles, and facial lifting in healthy Korean women to objectively prove the efficacy of an at-home beauty device equipped with microcurrent (MC) and medium-frequency electrical muscle stimulation (EMS). A total of 44 participants used the at-home beauty device and cosmetics together on the left side of the face (test area), and applied only cosmetics to the right side (control area). The results of the assessment, the improvement in the dermal density and eye wrinkles was clearly observed in the MC mode use group. In the EMS mode use group, the lifting effect of the cheek and decreasing facial swelling were clearly observed, and the lifting effect of the sagging double chin was also confirmed. Especially, EMS group had derived reproducible results like previous studies, and the skin improvement effects were proved again. MC and EMS, which are mainly used for therapeutic purposes, were developed into at-home beauty device, and this study confirmed that they are effective in facial elasticity, eye wrinkles, and facial lifting. Based on the research, we hope that various research for at-home beauty devices equipped with various functions are actively conducted.
{"title":"Effect of At-home Beauty Device Equipped with Microcurrent and Electrical Muscle Sitmulation Functions on the Elasticity and Lifting of Facial Skin","authors":"So-Young Kwak, Da-Som Shin, Yura Hur, Su-Gyeong Hong, Ye-Ji Choi","doi":"10.52660/jksc.2023.29.6.1505","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1505","url":null,"abstract":"At-home beauty devices used in facial skin are developed by combining various technologies such as electromagnetic waves, microcurrents, and lasers according to the main purpose of consumers. This study aimed to assess the effects of increasing of facial elasticity, improvement of eye wrinkles, and facial lifting in healthy Korean women to objectively prove the efficacy of an at-home beauty device equipped with microcurrent (MC) and medium-frequency electrical muscle stimulation (EMS). A total of 44 participants used the at-home beauty device and cosmetics together on the left side of the face (test area), and applied only cosmetics to the right side (control area). The results of the assessment, the improvement in the dermal density and eye wrinkles was clearly observed in the MC mode use group. In the EMS mode use group, the lifting effect of the cheek and decreasing facial swelling were clearly observed, and the lifting effect of the sagging double chin was also confirmed. Especially, EMS group had derived reproducible results like previous studies, and the skin improvement effects were proved again. MC and EMS, which are mainly used for therapeutic purposes, were developed into at-home beauty device, and this study confirmed that they are effective in facial elasticity, eye wrinkles, and facial lifting. Based on the research, we hope that various research for at-home beauty devices equipped with various functions are actively conducted.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"77 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139131990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.52660/jksc.2023.29.6.1601
In-Young O
This study analyzed the characteristics of each period based on various references and previous studies, and tried to find out the global influence of the beauty style of K-pop idols, the tendency of the cosmetics and makeup consumption market according to the popularity of beauty influencers, and the development of the beauty industry through media data. The scope analyzed the trends that appeared in the makeup field from 2010 to 2023, and divided them into characteristics of the times, characteristics of makeup expression techniques, and global and cultural characteristics. In order to compare the trends of the 2010s and 2020s, the characteristics of each era were reviewed. The characteristics of texture expression, which appeared the most in the 2010s, HD makeup due to the development of cameras, and the influence of K-pop due to the globalization of culture were analyzed. Compared to the 2010s, the 2020s analyzed the changes in texture expression techniques, the influence of beauty influencers at the beginning of the era of single-person media, and vegan beauty due to changes in perceptions of nature and life. In addition, the impact of K-pop idols, which show the greatest influence.
{"title":"Influence of Sociocultural Backgrounds in the 2010s and 2020s on the Cosmetics Industry and Makeup Trend","authors":"In-Young O","doi":"10.52660/jksc.2023.29.6.1601","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.6.1601","url":null,"abstract":"This study analyzed the characteristics of each period based on various references and previous studies, and tried to find out the global influence of the beauty style of K-pop idols, the tendency of the cosmetics and makeup consumption market according to the popularity of beauty influencers, and the development of the beauty industry through media data. The scope analyzed the trends that appeared in the makeup field from 2010 to 2023, and divided them into characteristics of the times, characteristics of makeup expression techniques, and global and cultural characteristics. In order to compare the trends of the 2010s and 2020s, the characteristics of each era were reviewed. The characteristics of texture expression, which appeared the most in the 2010s, HD makeup due to the development of cameras, and the influence of K-pop due to the globalization of culture were analyzed. Compared to the 2010s, the 2020s analyzed the changes in texture expression techniques, the influence of beauty influencers at the beginning of the era of single-person media, and vegan beauty due to changes in perceptions of nature and life. In addition, the impact of K-pop idols, which show the greatest influence.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"124 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：