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The Worst-First Heuristic: How Decision Makers Manage Conjunctive Risk 最差优先启发式:决策者如何管理联合风险
Pub Date : 2022-04-06 DOI: 10.1287/mnsc.2022.4411
Joshua Lewis, D. Feiler, Ron Adner
Many important managerial outcomes hinge on the co-occurrence of multiple uncertain events, a situation termed conjunctive risk. Whereas past literature has addressed the psychology of choosing to enter situations with conjunctive risk, this article elucidates a novel way in which the psychology of managing conjunctive risk is importantly distinct. We examine a case in which there are two independent events, one is currently less likely than the other, both are required for overall success, and the decision maker must evaluate opportunities to increase the chance of the less-likely or more-likely requirement. We introduce the hypothesis of a worst-first heuristic. Decision makers intuitively evaluate improvements in conjunctive risk according to their impact on the biggest barrier to success, the least likely of the required events. We find evidence for such a worst-first heuristic across nine experiments (n = 3,653, including samples from the United States and United Kingdom in Studies 1–5 and Studies S1–S3 in the online supplement, as well as a sample of managers in Study 6). Participants invest more to improve chances of less-likely requirements than more-likely requirements, even when the latter improvements have at least as much impact on the aggregate chance of success. Moreover, we find that decision makers exhibit this behavior particularly when managing conjunctive risk, as doing so makes them attend to which threat is the worst. Conversely, they do not appear to exhibit the behavior when making formally equivalent decisions about choosing between conjunctive risks. This bias toward underinvesting in stronger-links holds important implications for decision making in contexts subject to conjunctive risk—both managerial and societal. This paper was accepted by Yuval Rottenstreich, behavioral economics and decision analysis.
许多重要的管理成果取决于多个不确定事件的共同发生,这种情况称为联合风险。尽管过去的文献已经讨论了选择进入具有联合风险的情境的心理,但本文阐明了一种新颖的方式,其中管理联合风险的心理是重要的区别。我们研究一个案例,其中有两个独立的事件,其中一个目前比另一个可能性小,两者都是总体成功所必需的,决策者必须评估机会,以增加可能性较小或更大的需求的机会。我们引入了最差优先启发式的假设。决策者根据他们对成功的最大障碍的影响来直观地评估联合风险的改进,这是最不可能的必要事件。我们在9个实验(n = 3,653,包括研究1-5和研究S1-S3中的在线增刊中的美国和英国样本,以及研究6中的管理人员样本)中发现了这种最差优先启发式的证据。参与者投入更多的资金来提高不太可能的需求的机会,而不是更可能的需求,即使后者的改进至少对成功的总机会有同样大的影响。此外,我们发现决策者尤其在管理联合风险时表现出这种行为,因为这样做会使他们注意到哪种威胁是最糟糕的。相反,当他们在联合风险之间做出正式的等效决策时,他们似乎没有表现出这种行为。这种倾向于在更强的联系中投资不足的倾向,对在管理和社会双重风险环境下的决策具有重要意义。这篇论文被Yuval Rottenstreich,行为经济学和决策分析所接受。
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引用次数: 0
On the Reliability of the BDM Mechanism BDM机制的可靠性研究
Pub Date : 2022-04-05 DOI: 10.1287/mnsc.2022.4409
Samir Mamadehussene, Francesco Sguera
The Becker-DeGroot-Marschak (BDM) mechanism is frequently used in experimental research to measure willingness-to-pay (WTP). The mechanism is very appealing given its incentive compatibility property. However, a growing body of experimental evidence finds that WTP is sensitive to the underlying price distribution of the BDM mechanism. The literature suggests that these findings can be rationalized only if subjects have context-dependent preferences. Under context-dependent preferences, the use of the BDM mechanism momentarily changes subjects’ preferences; subjects do not have incentives to report their intrinsic valuation, which is what the BDM attempts to measure, but instead they report the amount they are willing to pay after their preferences have momentarily changed. This lack of incentive compatibility would raise serious concerns about the validity of the BDM as an elicitation procedure; indeed, virtually all studies that use the BDM mechanism choose that elicitation procedure precisely for its incentive compatibility property. In this paper, we propose that an assumption of context dependence is not necessary to rationalize the aforementioned experimental findings. We provide an alternative plausible theory and experimental evidence to support it. Our theory relies on the premise that subjects need to exert effort to learn their preferences. We find that the price distribution of the BDM mechanism influences the subject’s incentives to exert effort. The results presented here are particularly appealing to the experimental research: our theory is consistent with the experimental findings that WTP is sensitive to the price distribution of the BDM mechanism while preserving the incentive compatibility property. This paper was accepted by Duncan Simester, marketing.
Becker-DeGroot-Marschak (BDM)机制在实验研究中经常被用来衡量支付意愿(WTP)。该机制具有激励相容的特点,因此具有很大的吸引力。然而,越来越多的实验证据发现,WTP对BDM机制的潜在价格分布很敏感。文献表明,只有当受试者有情境依赖偏好时,这些发现才能被合理化。在情境依赖偏好下,BDM机制的使用会暂时改变被试的偏好;受试者没有动机报告他们的内在价值,这是BDM试图衡量的,相反,他们报告的是在他们的偏好暂时改变后他们愿意支付的金额。这种激励兼容性的缺乏将引起人们对BDM作为一种启发程序的有效性的严重关切;事实上,几乎所有使用BDM机制的研究都精确地选择了这种激发程序,因为它具有激励相容性。在本文中,我们提出语境依赖的假设是没有必要的合理化上述实验结果。我们提供了另一种貌似合理的理论和实验证据来支持它。我们的理论基于这样一个前提,即受试者需要努力学习他们的偏好。研究发现,BDM机制的价格分布会影响主体的努力动机。本文的研究结果对实验研究特别有吸引力:我们的理论与实验结果一致,即WTP对BDM机制的价格分布敏感,同时保持激励相容性。这篇论文被市场营销学的Duncan Simester接受。
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引用次数: 1
Investor Sentiment and Paradigm Shifts in Equity Return Forecasting 投资者情绪与股票回报预测的范式转换
Pub Date : 2022-04-05 DOI: 10.1287/mnsc.2020.3834
Liya Chu, Xue-zhong He, Kai Li, Jun Tu
This study investigates the impact of investor sentiment on excess equity return forecasting. A high (low) investor sentiment may weaken the connection between fundamental economic (behavioral-based nonfundamental) predictors and market returns. We find that although fundamental variables can be strong predictors when sentiment is low, they tend to lose their predictive power when investor sentiment is high. Nonfundamental predictors perform well during high-sentiment periods while their predictive ability deteriorates when investor sentiment is low. These paradigm shifts in equity return forecasting provide a key to understanding and resolving the lack of predictive power for both fundamental and nonfundamental variables debated in recent studies. This paper was accepted by David Simchi-Levi, finance.
本研究探讨投资者情绪对股票超额收益预测的影响。高(低)投资者情绪可能会削弱基本经济(基于行为的非基本)预测指标与市场回报之间的联系。我们发现,尽管基本面变量在投资者情绪低落时可以成为强有力的预测因素,但当投资者情绪高涨时,它们往往会失去预测能力。非基本面预测指标在投资者情绪高涨时表现良好,而当投资者情绪低落时,它们的预测能力就会下降。股票收益预测中的这些范式转变为理解和解决最近研究中争论的基本和非基本变量缺乏预测能力提供了关键。这篇论文被David Simchi-Levi接受。
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引用次数: 7
Social Referral Programs for Freemium Platforms 免费平台的社交推荐计划
Pub Date : 2022-04-05 DOI: 10.1287/mnsc.2022.4301
Rodrigo Belo, Ting Li
We examine how freemium platforms can design social referral programs to encourage growth and engagement without sacrificing revenue. On the one hand, social referral programs generate new referrals from users who would not have paid for the premium features. On the other hand, they also attract new referrals from users who would have paid but prefer to invite others, resulting in more referrals but fewer paying users. We use data from a large-scale randomized field experiment in an online dating platform to assess the effects of adding referrals programs to freemium platforms and changing the referral requirements on users’ behavior, namely, on their decisions to invite, pay, and engage with the platform. We find that introducing referral programs in freemium platforms can significantly contribute to increasing the number of referrals at the expense of revenue. Platforms can avoid the loss in revenue by reserving some premium features exclusively for paying users. We also find that increasing referral requirements in social referral programs can work as a double-edged sword. Increasing the referral threshold results in more referrals and higher total revenue. Yet these benefits appear to come at a cost. Users become less engaged, decreasing the value of the platform for all users. We explore two mechanisms that help to explain the differences in users’ social engagement. Finally, and contrary to prior findings, we find that the quality of the referrals is not affected by the referral requirements. We discuss the theoretical and practical implications of our research. This paper was accepted by Chris Forman, information systems.
我们研究了免费增值平台如何设计社交推荐计划,在不牺牲收益的情况下促进增长和用户粘性。一方面,社交推荐程序从那些不愿为高级功能付费的用户那里获得新的推荐。另一方面,他们也会从那些愿意付费但更愿意邀请其他人的用户那里吸引新的推荐,从而导致更多的推荐,但更少的付费用户。我们使用来自在线约会平台的大规模随机现场实验的数据来评估在免费增值平台上添加推荐计划和改变推荐要求对用户行为的影响,即对他们邀请、付费和参与平台的决定的影响。我们发现,在免费增值平台中引入推荐计划能够以牺牲收益为代价显著提高推荐数量。平台可以通过为付费用户保留一些高级功能来避免收益损失。我们还发现,在社会推荐项目中增加推荐要求是一把双刃剑。提高推荐门槛会带来更多的推荐和更高的总收入。然而,这些好处似乎是有代价的。用户参与度降低,降低了平台对所有用户的价值。我们探讨了两种有助于解释用户社交参与差异的机制。最后,与之前的研究结果相反,我们发现转诊的质量不受转诊要求的影响。我们讨论了我们研究的理论和实践意义。这篇论文被信息系统的Chris Forman接受。
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引用次数: 1
Explaining Excess Entry in Winner-Take-All Markets 解释赢家通吃市场中的过度进入
Pub Date : 2022-04-04 DOI: 10.1287/mnsc.2022.4397
Vincent Laferrière, David Staubli, C. Thöni
We report experimental data from standard market entry games and winner-take-all games. At odds with traditional decision-making models with risk aversion, the winner-take-all condition results in substantially more entry than the expected-payoff-equivalent market entry game. We explore three candidate explanations for excess entry: blind spot, illusion of control, and joy of winning, none of which receive empirical support. We provide a novel theoretical explanation for excess entry based on cumulative prospect theory and test it empirically. Our results suggest that excess entry into highly competitive environments is not caused by a genuine preference for competing, but is instead driven by probability weighting. Market entrants overweight the small probabilities associated with the high payoff outcomes in winner-take-all markets, while they underweight probable failures. This paper was accepted by Yan Chen, behavioral economics and decision analysis.
我们报告了标准市场进入游戏和赢者通吃游戏的实验数据。与风险厌恶的传统决策模型不同,赢者通吃的条件会导致比预期收益相等的市场进入游戏更多的进入。我们探讨了过量进入的三种候选解释:盲点、控制幻觉和获胜的喜悦,但没有一种得到实证支持。基于累积前景理论,提出了一种新的超额进入理论解释,并进行了实证检验。我们的研究结果表明,过度进入高度竞争的环境并不是由真正的竞争偏好引起的,而是由概率加权驱动的。市场进入者高估了在赢者通吃市场中与高回报结果相关的小概率,而低估了可能的失败。本文被闫晨、行为经济学和决策分析等学科接受。
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引用次数: 1
Social Inequality and the Spread of Misinformation 社会不平等和错误信息的传播
Pub Date : 2022-04-04 DOI: 10.1287/mnsc.2022.4380
Mohamed Mostagir, James Siderius
We study the spread of misinformation in a social network characterized by unequal access to learning resources. Agents use social learning to uncover an unknown state of the world, and a principal strategically injects misinformation into the network to distort this learning process. A subset of agents throughout the network is endowed with knowledge of the true state. This gives rise to a natural definition of inequality: privileged communities have unrestricted access to these agents, whereas marginalized communities do not. We show that the role that this inequality plays in the spread of misinformation is highly complex. For instance, communities who hoard resources and deny them to the larger population can end up exposing themselves to more misinformation. Conversely, although more inequality generally leads to worse outcomes, the prevalence of misinformation in society is nonmonotone in the level of inequality. This implies that policies that decrease inequality without substantially reducing it can leave society more vulnerable to misinformation. This paper was accepted by Baris Ata, stochastic models and simulation.
我们研究了一个以学习资源获取不平等为特征的社会网络中错误信息的传播。代理人使用社会学习来揭示未知的世界状态,而委托人策略性地向网络中注入错误信息来扭曲这一学习过程。整个网络中的代理子集被赋予了真实状态的知识。这就产生了对不平等的自然定义:特权群体可以不受限制地使用这些媒介,而边缘化群体则不行。我们表明,这种不平等在错误信息传播中所起的作用是非常复杂的。例如,那些囤积资源并拒绝向更多人提供资源的社区最终会让自己暴露在更多的错误信息中。相反,尽管更多的不平等通常会导致更糟糕的结果,但社会中错误信息的流行程度在不平等程度上是非单调的。这意味着,减少不平等而没有实质性减少不平等的政策可能会使社会更容易受到错误信息的影响。论文被Baris Ata、随机模型和仿真所接受。
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引用次数: 4
Strategic Reviews 战略评价
Pub Date : 2022-04-01 DOI: 10.1287/mnsc.2022.4376
Mohamed Mostagir, James Siderius
The impact of product reviews on consumer purchasing behavior is empirically well documented. This can create perverse incentives for firms to offer reviewers side payments (“bribes”) in exchange for biased reviews for their products. The presence of bribes distorts the information in reviews and leads to detrimental effects on consumer utility. This paper builds a two-sided reputation model where a reviewer can inflate her reviews in exchange for bribes. If the reviewer accepts bribes and misrepresents her reviews, then she builds her reputation as an inaccurate reviewer and makes consumers less likely to follow her recommendations. This in turn makes firms no longer interested in offering her a bribe. Can the reviewer retain influence over consumers’ purchasing decisions while simultaneously accepting bribes and misrepresenting her reviews? We provide a characterization of the environments that allow this kind of manipulation and show that regulatory policies that aim to reduce bribes can lead to undesirable outcomes. Finally, we show that eliminating bribes from the market can increase the welfare of all market participants, even for those firms who would have otherwise bribed in exchange for more favorable reviews. This paper was accepted by Gabriel Weintraub, revenue management and market analytics.
产品评论对消费者购买行为的影响是有经验证明的。这可能会产生不正当的动机,促使公司向评论者提供额外的报酬(“贿赂”),以换取对其产品有偏见的评论。贿赂的存在扭曲了评价中的信息,对消费者效用产生了不利影响。本文建立了一个双边声誉模型,在这个模型中,审稿人可以通过夸大自己的评论来换取贿赂。如果评论者接受贿赂并歪曲她的评论,那么她就会建立一个不准确的评论者的声誉,并使消费者不太可能遵循她的建议。这反过来又使公司不再有兴趣向她行贿。评论者能否在接受贿赂和歪曲其评论的同时保持对消费者购买决策的影响力?我们提供了允许这种操纵的环境特征,并表明旨在减少贿赂的监管政策可能导致不良后果。最后,我们表明,从市场中消除贿赂可以增加所有市场参与者的福利,即使是那些本来会通过贿赂来换取更有利评价的公司。本文被收益管理和市场分析专业的Gabriel Weintraub接受。
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引用次数: 5
How Return on Investment and Residual Income Performance Measures and Risk Preferences Affect Risk-Taking 投资回报率、剩余收益绩效指标和风险偏好如何影响风险承担
Pub Date : 2022-03-31 DOI: 10.1287/mnsc.2022.4398
Jason L. Brown, Patrick R. Martin, Geoffrey B. Sprinkle, Dan Way
Return on investment (ROI) and residual income (RI) are two important accounting measures that are commonly used to evaluate managers’ performance, and evidence suggests that both ROI and RI can help motivate long-term investments. Research is limited, though, regarding whether ROI and RI differentially affect managers’ actions, and, more specifically, research has not examined the effects of ROI and RI on risk-taking. We conduct an experiment to examine the separate and interactive effects of individuals’ risk preferences and ROI and RI performance measures on risk-taking in capital investment decisions. We predict and find that the use of ROI as a performance measure leads to riskier choices, as compared with RI, and that this effect is concentrated in relatively more risk-averse individuals. We also provide process evidence that reveals some of the ways in which ROI and RI performance measures affect decision making. Collectively, our results contribute to literature examining the effects of accounting information and performance measures on managers’ risk-taking behaviors. This paper was accepted by Suraj Srinivasan, accounting.
投资回报率(ROI)和剩余收益(RI)是两个重要的会计指标,通常用于评估管理者的绩效,证据表明,ROI和RI都可以帮助激励长期投资。然而,关于ROI和RI是否会对管理者的行为产生不同影响的研究是有限的,更具体地说,研究还没有检验ROI和RI对冒险的影响。我们进行了一项实验,以检验个人的风险偏好、ROI和RI绩效指标对资本投资决策中的风险承担的单独和交互影响。我们预测并发现,与RI相比,使用ROI作为绩效衡量标准会导致风险更高的选择,而且这种影响集中在相对更厌恶风险的个人身上。我们还提供了过程证据,揭示了ROI和RI性能度量影响决策制定的一些方式。总的来说,我们的研究结果有助于研究会计信息和绩效指标对管理者冒险行为的影响。这篇论文被会计Suraj Srinivasan接受。
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引用次数: 1
Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India 字母数字vs.数字令牌系统和医疗保健经验:现场证据从医疗保健服务在印度
Pub Date : 2022-03-31 DOI: 10.1287/mnsc.2022.4389
S. Rathee, Kritika Narula, Arul Mishra, Hari Prasad Mishra
Long wait times for patients are an important health policy issue in many countries, especially developing countries in which there is generally poorer health infrastructure, appointments are not very common, and the opportunity cost of competing life priorities is high. In this research, we examine via field experiments in health clinics in India whether providing numeric versus alphanumeric wait tokens can affect pain perceptions of patients and whether the type of tokens can also affect their wait-time perception and visit satisfaction. Our research provides initial evidence that alphanumeric tokens, in most cases, lead to lower pain perception, lower wait-time perception, and higher satisfaction levels with the healthcare system compared with numeric tokens. However, this is not always true; we also demonstrate boundary conditions when numeric tokens perform better and when the differences between tokens are attenuated. We conducted field experiments in three separate clinics and vary the type of tokens (numeric versus alphanumeric) used to test multiple token operationalizations in varied healthcare contexts. We explain our findings using the cognitive strategy of wait-time perception and discuss why this strategy is helpful for a developing country. This paper was accepted by Matthew Shum, marketing.
在许多国家,患者等待时间过长是一个重要的卫生政策问题,特别是发展中国家,这些国家的卫生基础设施普遍较差,预约不是很普遍,生命优先事项相互竞争的机会成本很高。在本研究中,我们通过在印度卫生诊所的实地实验来检验提供数字与字母数字等待令牌是否会影响患者的疼痛感知,以及令牌类型是否也会影响他们的等待时间感知和访问满意度。我们的研究提供了初步证据,在大多数情况下,与数字标记相比,字母数字标记导致更低的疼痛感知,更低的等待时间感知和更高的医疗保健系统满意度。然而,这并不总是正确的;我们还演示了数字令牌性能更好以及令牌之间的差异减弱时的边界条件。我们在三个独立的诊所进行了现场实验,并改变了用于测试不同医疗保健环境中的多个令牌操作的令牌类型(数字与字母数字)。我们使用等待时间感知的认知策略解释了我们的发现,并讨论了为什么这种策略对发展中国家有帮助。这篇论文被市场营销学的Matthew Shum接受。
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引用次数: 0
Shareholder Short-Termism, Corporate Control and Voluntary Disclosure 股东短期主义、公司控制与自愿披露
Pub Date : 2022-03-31 DOI: 10.1287/mnsc.2022.4357
Xue-Jia Jia, Rahul Menon
This paper examines how a manager uses voluntary disclosure to influence corporate control by a short-term shareholder. Because a short-term shareholder intervenes excessively, the manager’s disclosure strategy is determined by the trade-off between excessive and insufficient intervention. In equilibrium, when shareholder short-termism is not too high, the manager discloses both good and bad news and withholds intermediate news. Alternatively, when shareholder short-termism is high, the manager only discloses good news and withholds bad news. In both equilibria, withholding information is value-enhancing for the nondisclosing firms. We also show that the likelihood of disclosure weakly decreases as the shareholder is more short-term-oriented. Moreover, nondisclosing firms are more likely to face shareholder intervention than disclosing firms. This paper was accepted by Brian Bushee, accounting.
本文考察了管理者如何利用自愿披露来影响短期股东对公司的控制。由于短期股东的过度干预,管理者的信息披露策略取决于过度干预与不足干预之间的权衡。在均衡状态下,当股东的短期主义程度不太高时,管理者会同时披露好消息和坏消息,并保留中间消息。或者,当股东的短期主义情绪高涨时,管理者只披露好消息,不披露坏消息。在这两个均衡中,对未披露信息的公司来说,隐瞒信息是增值的。我们还表明,当股东更倾向于短期利益时,披露信息的可能性会弱减弱。此外,非披露公司比披露公司更有可能面临股东干预。这篇论文被会计Brian Bushee接受。
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引用次数: 3
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