With globalization, expanding economy and prospering middle class, the luxury goods sector has gained prominent role in business, making it a significant area of focus for Indian industry practitioners. The rapid urbanization and transforming lifestyle result in various changes in the buying behaviour of consumers in India, depicting shift in the ways they shop especially in terms of choice of brands. Several factors such as age, education, income, media, technology, culture, peer influence etc. play huge role in shaping the buying behaviour of consumers for luxury brands in India. An analysis of these factors indicates the interplay of cultural, socio-economic as well as psychological aspects in influencing consumer’s buying behaviour for luxury brands, further determining the economic value of Indian markets. These factors necessarily have huge role in ensuring the growth of Indian retail industry as well as in deciding the position of Indian industries and markets among the world. By extensive research on diverse motivational and aspirational factors that affect or shape consumer’s willingness to invest or buy luxury items, help comprehend diverse marketing strategies, branding inventiveness and consumer engagement practices within the luxury goods sector. These researches further aid in extending ways for Indian business to implement better and effective methods to maximize profits from ever-expanding and diverse Indian markets. A sample of 283 respondents was collected from consumers who use luxury items of different brands. The factors that determine the Factors affecting consumer behaviour for luxury brands in India are Social & Cultural Influence, Income & Economic Factors, Brand Image & Perception, and social media & Online Presence.
{"title":"Factors Affecting Consumer Behaviour for Luxury Brands in India: An Empirical Study","authors":"","doi":"10.52783/jier.v3i2.259","DOIUrl":"https://doi.org/10.52783/jier.v3i2.259","url":null,"abstract":"With globalization, expanding economy and prospering middle class, the luxury goods sector has gained prominent role in business, making it a significant area of focus for Indian industry practitioners. The rapid urbanization and transforming lifestyle result in various changes in the buying behaviour of consumers in India, depicting shift in the ways they shop especially in terms of choice of brands. Several factors such as age, education, income, media, technology, culture, peer influence etc. play huge role in shaping the buying behaviour of consumers for luxury brands in India. An analysis of these factors indicates the interplay of cultural, socio-economic as well as psychological aspects in influencing consumer’s buying behaviour for luxury brands, further determining the economic value of Indian markets. These factors necessarily have huge role in ensuring the growth of Indian retail industry as well as in deciding the position of Indian industries and markets among the world. By extensive research on diverse motivational and aspirational factors that affect or shape consumer’s willingness to invest or buy luxury items, help comprehend diverse marketing strategies, branding inventiveness and consumer engagement practices within the luxury goods sector. These researches further aid in extending ways for Indian business to implement better and effective methods to maximize profits from ever-expanding and diverse Indian markets. A sample of 283 respondents was collected from consumers who use luxury items of different brands. The factors that determine the Factors affecting consumer behaviour for luxury brands in India are Social & Cultural Influence, Income & Economic Factors, Brand Image & Perception, and social media & Online Presence.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135211185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In today's world, technology is used almost exclusively. Self-services are one facet of technology advancement that service providers are embracing more and more in an effort to make workers' duties easier, encourage customers to do services on their own, and—most importantly—keep a step ahead of rivals. The growing potential of SSTs makes it more crucial than ever for service providers to take into account how their clients react to these SSTs. The study also attempts to identify gaps in the literature and propose prospective areas for future research in SSTs, specifically in the context of the Indian service sector, by performing an extensive literature review on consumer-related factors of SSTs. Through a comprehensive analysis of prior literature, the author identified areas of SSTs that remain unexplored and hence require additional investigation, particularly in the Indian service industry. Drawing from the insights gained from the literature review, the study presents a model that identifies the primary barriers that customers face when attempting to use SSTs. Additionally, it offers managers specific recommendations for fostering and sustaining a positive customer experience with SST use.
{"title":"Self-Service Technologies: Identifying Potential Future Avenues for Indian Service Sector","authors":"","doi":"10.52783/jier.v3i2.216","DOIUrl":"https://doi.org/10.52783/jier.v3i2.216","url":null,"abstract":"In today's world, technology is used almost exclusively. Self-services are one facet of technology advancement that service providers are embracing more and more in an effort to make workers' duties easier, encourage customers to do services on their own, and—most importantly—keep a step ahead of rivals. The growing potential of SSTs makes it more crucial than ever for service providers to take into account how their clients react to these SSTs. The study also attempts to identify gaps in the literature and propose prospective areas for future research in SSTs, specifically in the context of the Indian service sector, by performing an extensive literature review on consumer-related factors of SSTs. Through a comprehensive analysis of prior literature, the author identified areas of SSTs that remain unexplored and hence require additional investigation, particularly in the Indian service industry. Drawing from the insights gained from the literature review, the study presents a model that identifies the primary barriers that customers face when attempting to use SSTs. Additionally, it offers managers specific recommendations for fostering and sustaining a positive customer experience with SST use.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"2021 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136203465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Analysis by the World Economic Forum indicates that there is a direct correlation between the workforce's happiness levels and the company's performance. Affect, in psychology, refers to the underlying experience of feeling, emotion, or mood. Affect refers to the feelings that employees experience as part of life and includes both moods and emotions. The circumflex model of effect proposes that all affective states arise from two fundamental neurophysiologic systems, one related to pleasure–displeasure continuum and the other to arousal. This study emphasizes the effectiveness of the employee in the workplace with their organizational commitment to the mediating effect of the workplace environment. Organizational commitment is an individual's psychological attachment to the organization. The workplace environment is an essential component of work life for employees as employees spend a significant part of their time at work, and it affects them in one way or the other. The workplace environment also includes the psychological aspects of how employees work and their well-being at work. The study has created the eye opening for the organization to focus on the workplace environment since the result shows that the workplace environment influences the feel of the employees when they enter the office. The result shows that there is a positive correlation between commitment and workplace environment. The results also prove no correlation between mood and workplace environment. It also proves that mood has a positive correlation with commitment. Those who feel the workplace environment is good their commitment level is also high. The organization can focus on soft skill training for the employees. The workplace environment has to be focused more since it influences the commitment level of employees. In order to improve the mood, activities can be done once in a month.
{"title":"The Impact of Mood of Employees on the Organisational Commitment with Mediating Effect of Workplace Environment- A Field Experience Study","authors":"","doi":"10.52783/jier.v3i2.222","DOIUrl":"https://doi.org/10.52783/jier.v3i2.222","url":null,"abstract":"Analysis by the World Economic Forum indicates that there is a direct correlation between the workforce's happiness levels and the company's performance. Affect, in psychology, refers to the underlying experience of feeling, emotion, or mood. Affect refers to the feelings that employees experience as part of life and includes both moods and emotions. The circumflex model of effect proposes that all affective states arise from two fundamental neurophysiologic systems, one related to pleasure–displeasure continuum and the other to arousal. This study emphasizes the effectiveness of the employee in the workplace with their organizational commitment to the mediating effect of the workplace environment. Organizational commitment is an individual's psychological attachment to the organization. The workplace environment is an essential component of work life for employees as employees spend a significant part of their time at work, and it affects them in one way or the other. The workplace environment also includes the psychological aspects of how employees work and their well-being at work. The study has created the eye opening for the organization to focus on the workplace environment since the result shows that the workplace environment influences the feel of the employees when they enter the office. The result shows that there is a positive correlation between commitment and workplace environment. The results also prove no correlation between mood and workplace environment. It also proves that mood has a positive correlation with commitment. Those who feel the workplace environment is good their commitment level is also high. The organization can focus on soft skill training for the employees. The workplace environment has to be focused more since it influences the commitment level of employees. In order to improve the mood, activities can be done once in a month.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136207756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
When an unprecedented crisis occurs, existing tried and tested business models often need modification to adapt to the new contextual scenario. In this critical review, the researchers discuss the business model canvas, a popular tool for strategic business planning and how its resiliency could be enhanced for when black swan events like the COVID-19 pandemic bring about uncertainty in the regular business landscape
{"title":"Business Model Canvas within the Uncertainty Context: A Critical Review","authors":"","doi":"10.52783/jier.v3i2.221","DOIUrl":"https://doi.org/10.52783/jier.v3i2.221","url":null,"abstract":"When an unprecedented crisis occurs, existing tried and tested business models often need modification to adapt to the new contextual scenario. In this critical review, the researchers discuss the business model canvas, a popular tool for strategic business planning and how its resiliency could be enhanced for when black swan events like the COVID-19 pandemic bring about uncertainty in the regular business landscape","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136207758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Irreversible changes occurring in the biosphere & unfathomable escalation in CO2 levels is leading to rampant carbonization. Apprehension among the consumers & firms over sustainability concerns & skewed ecological imbalance is causing the stakeholders to opt for decarbonization tactics. An improvised carbon management system & operational decarbonization can synergistically lead to realization of eco-centric sustainability. The objective of the paper is to qualitatively decode the mechanism by which eco-centric sustainability may be realized by conjugation (mix) of carbon management systems & techniques of decarbonization. A hybrid qualitative approach applying grounded theory to literature rich content and then subjecting it to conceptual framework analysis was used to draw inferences. Systematic data mining technique was the preferred choice for exploring the relevant literature. The inductive findings of the paper encompass the various interventions of carbon management systems & decarbonization and the mechanism by which the twin concepts may assist in attainment of sustainability. The paper is of vitality to carbon managers, sustainability engineers, social advocates of environmental change, carbon mitigation policymakers & green advertisers and opens new frontiers in the direction of holistic sustainability.
{"title":"Conjugation of Decarbonization & Carbon Management Systems for realization of Eco-centric Sustainability","authors":"","doi":"10.52783/jier.v3i2.208","DOIUrl":"https://doi.org/10.52783/jier.v3i2.208","url":null,"abstract":"Irreversible changes occurring in the biosphere & unfathomable escalation in CO2 levels is leading to rampant carbonization. Apprehension among the consumers & firms over sustainability concerns & skewed ecological imbalance is causing the stakeholders to opt for decarbonization tactics. An improvised carbon management system & operational decarbonization can synergistically lead to realization of eco-centric sustainability. The objective of the paper is to qualitatively decode the mechanism by which eco-centric sustainability may be realized by conjugation (mix) of carbon management systems & techniques of decarbonization. A hybrid qualitative approach applying grounded theory to literature rich content and then subjecting it to conceptual framework analysis was used to draw inferences. Systematic data mining technique was the preferred choice for exploring the relevant literature. The inductive findings of the paper encompass the various interventions of carbon management systems & decarbonization and the mechanism by which the twin concepts may assist in attainment of sustainability. The paper is of vitality to carbon managers, sustainability engineers, social advocates of environmental change, carbon mitigation policymakers & green advertisers and opens new frontiers in the direction of holistic sustainability.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135952777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The term "Corporate Rebranding" refers to the deliberate process through which businesses seek to alter their public persona and standing in the eyes of consumers. Rebranding helps businesses keep their competitive edge, adjust to new market realities, and recover from unfavourable press. Rebranding has been widespread in the textile sector, with businesses placing significant emphasis on advertising and public perception in order to attract and retain customers. Yet, client reaction is crucial to the success of any rebranding effort. Rebranding has the potential to boost consumer loyalty, brand equity, and market share if received well by the target audience. The purpose of this study is to analyse how a company's decision to rebrand will affect its image in the textile market. The study will examine the degree to which consumers' impressions of a firm shift after it undergoes a rebranding effort, using a mixed-method approach that draws on qualitative and quantitative data sources. In-depth interviews and focus groups with clients will be used as a qualitative data source, while surveys and secondary data analysis will be used for quantitative purposes. The study will also look at what influences consumers' impressions of the rebranding. Customers' reactions to a rebranding effort might vary depending on a variety of circumstances, including the company's existing brand loyalty, the authenticity of the new brand, and the perceived value of the new brand. For instance, brand loyalists may view a rebranding effort unfavourably if they believe it is not in line with the company's basic principles or threatens the integrity of the brand. Customers may also react badly to a company's rebranding effort if they believe it is an attempt to mislead them. Findings from this study can help companies in the textile sector that are considering rebranding projects, as well as anybody interested in learning more about the effects of corporate rebranding on consumer perception. Companies may better satisfy consumer requirements and expectations with rebranding campaigns if they have a firm grasp of the aspects that affect customers' perceptions of such efforts. Long-term success depends on factors like customer loyalty, brand equity, and market share, all of which may improve if this is implemented properly.
{"title":"The Impact of Corporate Rebranding on Customer Perception: Evidence from the Textile Industry","authors":"","doi":"10.52783/jier.v3i2.275","DOIUrl":"https://doi.org/10.52783/jier.v3i2.275","url":null,"abstract":"The term \"Corporate Rebranding\" refers to the deliberate process through which businesses seek to alter their public persona and standing in the eyes of consumers. Rebranding helps businesses keep their competitive edge, adjust to new market realities, and recover from unfavourable press. Rebranding has been widespread in the textile sector, with businesses placing significant emphasis on advertising and public perception in order to attract and retain customers. Yet, client reaction is crucial to the success of any rebranding effort. Rebranding has the potential to boost consumer loyalty, brand equity, and market share if received well by the target audience. The purpose of this study is to analyse how a company's decision to rebrand will affect its image in the textile market. The study will examine the degree to which consumers' impressions of a firm shift after it undergoes a rebranding effort, using a mixed-method approach that draws on qualitative and quantitative data sources. In-depth interviews and focus groups with clients will be used as a qualitative data source, while surveys and secondary data analysis will be used for quantitative purposes. The study will also look at what influences consumers' impressions of the rebranding. Customers' reactions to a rebranding effort might vary depending on a variety of circumstances, including the company's existing brand loyalty, the authenticity of the new brand, and the perceived value of the new brand. For instance, brand loyalists may view a rebranding effort unfavourably if they believe it is not in line with the company's basic principles or threatens the integrity of the brand. Customers may also react badly to a company's rebranding effort if they believe it is an attempt to mislead them. Findings from this study can help companies in the textile sector that are considering rebranding projects, as well as anybody interested in learning more about the effects of corporate rebranding on consumer perception. Companies may better satisfy consumer requirements and expectations with rebranding campaigns if they have a firm grasp of the aspects that affect customers' perceptions of such efforts. Long-term success depends on factors like customer loyalty, brand equity, and market share, all of which may improve if this is implemented properly.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135263638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the relationship between green marketing practices and customer purchasing behavior in Kerala, specifically Kannur and Ernakulam Districts. Statistical techniques like the Chi-Square test, ANOVA, and Cluster analysis were applied in the research. Key factors such as green consumerism, determinants influencing buying decisions, and strategies employed in green marketing were explored. Previous literature has revealed a lack of "green" knowledge among consumers, which has led to organizations being less inclined to develop environmentally friendly products or implement green marketing strategies. The research aims to shed light on green among the target population in the region, supporting companies in developing their strategies accordingly.
{"title":"Examining Demographic Factors Impacting Green Marketing Strategies and Consumer Choices","authors":"","doi":"10.52783/jier.v3i2.273","DOIUrl":"https://doi.org/10.52783/jier.v3i2.273","url":null,"abstract":"This study investigates the relationship between green marketing practices and customer purchasing behavior in Kerala, specifically Kannur and Ernakulam Districts. Statistical techniques like the Chi-Square test, ANOVA, and Cluster analysis were applied in the research. Key factors such as green consumerism, determinants influencing buying decisions, and strategies employed in green marketing were explored. Previous literature has revealed a lack of \"green\" knowledge among consumers, which has led to organizations being less inclined to develop environmentally friendly products or implement green marketing strategies. The research aims to shed light on green among the target population in the region, supporting companies in developing their strategies accordingly.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135263637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Citizens changing their party preferences have been a critical issue for politicians and political parties. This phenomenon of changing party preferences and lower participation in electoral process by the millennial has become a serious concern for all political parties across the world. Researcher tries to analyze the factors that ignite the change in voting preferences and reasons for low participation. A thorough primary research was conducted and analyzed the data about voter’s political participation in various social media platforms besides their voting preferences. This enabled to explore the relative prospects of social media for political use and its influence on political participation and voting preferences of voter. Findings reveal that political communication that matter, however, engaging voters for a higher amount of time can bring the change in preferences towards the party and likelihood of voters to participate online in favor of the respective party.
{"title":"Social Media as a Political Marketing Channel and It’s Influence on Voter’s Political Participation and Preferences","authors":"","doi":"10.52783/jier.v3i2.205","DOIUrl":"https://doi.org/10.52783/jier.v3i2.205","url":null,"abstract":"Citizens changing their party preferences have been a critical issue for politicians and political parties. This phenomenon of changing party preferences and lower participation in electoral process by the millennial has become a serious concern for all political parties across the world. Researcher tries to analyze the factors that ignite the change in voting preferences and reasons for low participation. A thorough primary research was conducted and analyzed the data about voter’s political participation in various social media platforms besides their voting preferences. This enabled to explore the relative prospects of social media for political use and its influence on political participation and voting preferences of voter. Findings reveal that political communication that matter, however, engaging voters for a higher amount of time can bring the change in preferences towards the party and likelihood of voters to participate online in favor of the respective party.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135953996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effects of Cognitive Behavioral Therapy on Self-Image and Decision Making among Adolescents","authors":"","doi":"10.52783/jier.v3i2.276","DOIUrl":"https://doi.org/10.52783/jier.v3i2.276","url":null,"abstract":"","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135313273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is often known that choices and actions related to human resource management (HRM) are likely to have a significant and distinctive impact on organizational performance. Either increased revenue growth or enhanced efficiency must be the clear connection. Nonetheless, opinions on the precise transmission mechanism or model that connects the two have changed significantly throughout time. The current study examines how government institutions function in relation to human resource management. In an economic landscape that is changing quickly due to factors like globalization, investor and customer demands, and the proliferation of products on the market, government institutions are constantly striving to improve their performance by cutting costs, modernizing processes and products, and enhancing quality in order to stay competitive and survive. The present study used a quantitative research methodology for analysis. For this investigation, a sample size of 250 respondents was used. With the exception of the fifth hypothesis, which claimed that "decentralization is positively associated with organizational performance," all of the hypotheses were shown to be false. Thus, it was determined that there is a favorable correlation between organizational effectiveness and decentralization.
{"title":"Impact on HRM to Develop Relationship between Leadership Effectiveness and Organizational Performance","authors":"","doi":"10.52783/jier.v3i2.289","DOIUrl":"https://doi.org/10.52783/jier.v3i2.289","url":null,"abstract":"It is often known that choices and actions related to human resource management (HRM) are likely to have a significant and distinctive impact on organizational performance. Either increased revenue growth or enhanced efficiency must be the clear connection. Nonetheless, opinions on the precise transmission mechanism or model that connects the two have changed significantly throughout time. The current study examines how government institutions function in relation to human resource management. In an economic landscape that is changing quickly due to factors like globalization, investor and customer demands, and the proliferation of products on the market, government institutions are constantly striving to improve their performance by cutting costs, modernizing processes and products, and enhancing quality in order to stay competitive and survive. The present study used a quantitative research methodology for analysis. For this investigation, a sample size of 250 respondents was used. With the exception of the fifth hypothesis, which claimed that \"decentralization is positively associated with organizational performance,\" all of the hypotheses were shown to be false. Thus, it was determined that there is a favorable correlation between organizational effectiveness and decentralization.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135448715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}