首页 > 最新文献

Journal of Informatics Education and Research最新文献

英文 中文
Factors Affecting Consumer Behaviour for Luxury Brands in India: An Empirical Study 影响印度奢侈品牌消费者行为的因素:实证研究
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.259
With globalization, expanding economy and prospering middle class, the luxury goods sector has gained prominent role in business, making it a significant area of focus for Indian industry practitioners. The rapid urbanization and transforming lifestyle result in various changes in the buying behaviour of consumers in India, depicting shift in the ways they shop especially in terms of choice of brands. Several factors such as age, education, income, media, technology, culture, peer influence etc. play huge role in shaping the buying behaviour of consumers for luxury brands in India. An analysis of these factors indicates the interplay of cultural, socio-economic as well as psychological aspects in influencing consumer’s buying behaviour for luxury brands, further determining the economic value of Indian markets. These factors necessarily have huge role in ensuring the growth of Indian retail industry as well as in deciding the position of Indian industries and markets among the world. By extensive research on diverse motivational and aspirational factors that affect or shape consumer’s willingness to invest or buy luxury items, help comprehend diverse marketing strategies, branding inventiveness and consumer engagement practices within the luxury goods sector. These researches further aid in extending ways for Indian business to implement better and effective methods to maximize profits from ever-expanding and diverse Indian markets. A sample of 283 respondents was collected from consumers who use luxury items of different brands. The factors that determine the Factors affecting consumer behaviour for luxury brands in India are Social & Cultural Influence, Income & Economic Factors, Brand Image & Perception, and social media & Online Presence.
随着全球化、经济扩张和中产阶级的繁荣,奢侈品行业在商业中发挥了突出的作用,使其成为印度行业从业者关注的重要领域。快速的城市化和生活方式的转变导致印度消费者的购买行为发生了各种变化,描绘了他们购物方式的转变,特别是在选择品牌方面。年龄、教育程度、收入、媒体、技术、文化、同伴影响等因素在塑造印度消费者对奢侈品牌的购买行为方面发挥着巨大作用。对这些因素的分析表明,文化、社会经济和心理方面的相互作用影响着消费者对奢侈品牌的购买行为,从而进一步确定了印度市场的经济价值。这些因素必然在确保印度零售业的发展以及决定印度产业和市场在世界中的地位方面发挥着巨大作用。通过对影响或塑造消费者投资或购买奢侈品意愿的各种动机和愿望因素的广泛研究,帮助理解奢侈品行业的各种营销策略、品牌创造力和消费者参与实践。这些研究进一步帮助印度企业实施更好、更有效的方法,从不断扩大和多样化的印度市场中获得最大的利润。283名受访者来自使用不同品牌奢侈品的消费者。决定影响印度奢侈品牌消费者行为的因素有:社会因素;文化影响、收入;经济因素、品牌形象;感知和社交媒体& &;网络的存在。
{"title":"Factors Affecting Consumer Behaviour for Luxury Brands in India: An Empirical Study","authors":"","doi":"10.52783/jier.v3i2.259","DOIUrl":"https://doi.org/10.52783/jier.v3i2.259","url":null,"abstract":"With globalization, expanding economy and prospering middle class, the luxury goods sector has gained prominent role in business, making it a significant area of focus for Indian industry practitioners. The rapid urbanization and transforming lifestyle result in various changes in the buying behaviour of consumers in India, depicting shift in the ways they shop especially in terms of choice of brands. Several factors such as age, education, income, media, technology, culture, peer influence etc. play huge role in shaping the buying behaviour of consumers for luxury brands in India. An analysis of these factors indicates the interplay of cultural, socio-economic as well as psychological aspects in influencing consumer’s buying behaviour for luxury brands, further determining the economic value of Indian markets. These factors necessarily have huge role in ensuring the growth of Indian retail industry as well as in deciding the position of Indian industries and markets among the world. By extensive research on diverse motivational and aspirational factors that affect or shape consumer’s willingness to invest or buy luxury items, help comprehend diverse marketing strategies, branding inventiveness and consumer engagement practices within the luxury goods sector. These researches further aid in extending ways for Indian business to implement better and effective methods to maximize profits from ever-expanding and diverse Indian markets. A sample of 283 respondents was collected from consumers who use luxury items of different brands. The factors that determine the Factors affecting consumer behaviour for luxury brands in India are Social & Cultural Influence, Income & Economic Factors, Brand Image & Perception, and social media & Online Presence.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135211185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Self-Service Technologies: Identifying Potential Future Avenues for Indian Service Sector 自助服务技术:确定印度服务业未来的潜在途径
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.216
In today's world, technology is used almost exclusively. Self-services are one facet of technology advancement that service providers are embracing more and more in an effort to make workers' duties easier, encourage customers to do services on their own, and—most importantly—keep a step ahead of rivals. The growing potential of SSTs makes it more crucial than ever for service providers to take into account how their clients react to these SSTs. The study also attempts to identify gaps in the literature and propose prospective areas for future research in SSTs, specifically in the context of the Indian service sector, by performing an extensive literature review on consumer-related factors of SSTs. Through a comprehensive analysis of prior literature, the author identified areas of SSTs that remain unexplored and hence require additional investigation, particularly in the Indian service industry. Drawing from the insights gained from the literature review, the study presents a model that identifies the primary barriers that customers face when attempting to use SSTs. Additionally, it offers managers specific recommendations for fostering and sustaining a positive customer experience with SST use.
在当今世界,科技几乎被完全使用。自助服务是技术进步的一个方面,服务提供商正在越来越多地接受它,以使员工的工作更容易,鼓励客户自己做服务,最重要的是,保持领先于竞争对手一步。由于sst的潜力日益增长,服务提供商比以往任何时候都更有必要考虑客户对这些sst的反应。本研究还试图通过对与消费者相关的SSTs因素进行广泛的文献回顾,找出文献中的差距,并提出未来SSTs研究的前景领域,特别是在印度服务部门的背景下。通过对先前文献的全面分析,作者确定了SSTs尚未探索的领域,因此需要进一步调查,特别是在印度服务业。根据从文献综述中获得的见解,该研究提出了一个模型,该模型确定了客户在尝试使用SSTs时面临的主要障碍。此外,它为管理人员提供了具体的建议,以促进和维持积极的客户体验与SST的使用。
{"title":"Self-Service Technologies: Identifying Potential Future Avenues for Indian Service Sector","authors":"","doi":"10.52783/jier.v3i2.216","DOIUrl":"https://doi.org/10.52783/jier.v3i2.216","url":null,"abstract":"In today's world, technology is used almost exclusively. Self-services are one facet of technology advancement that service providers are embracing more and more in an effort to make workers' duties easier, encourage customers to do services on their own, and—most importantly—keep a step ahead of rivals. The growing potential of SSTs makes it more crucial than ever for service providers to take into account how their clients react to these SSTs. The study also attempts to identify gaps in the literature and propose prospective areas for future research in SSTs, specifically in the context of the Indian service sector, by performing an extensive literature review on consumer-related factors of SSTs. Through a comprehensive analysis of prior literature, the author identified areas of SSTs that remain unexplored and hence require additional investigation, particularly in the Indian service industry. Drawing from the insights gained from the literature review, the study presents a model that identifies the primary barriers that customers face when attempting to use SSTs. Additionally, it offers managers specific recommendations for fostering and sustaining a positive customer experience with SST use.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"2021 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136203465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Mood of Employees on the Organisational Commitment with Mediating Effect of Workplace Environment- A Field Experience Study 员工情绪对组织承诺的影响及工作环境的中介效应——一项实地经验研究
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.222
Analysis by the World Economic Forum indicates that there is a direct correlation between the workforce's happiness levels and the company's performance. Affect, in psychology, refers to the underlying experience of feeling, emotion, or mood. Affect refers to the feelings that employees experience as part of life and includes both moods and emotions. The circumflex model of effect proposes that all affective states arise from two fundamental neurophysiologic systems, one related to pleasure–displeasure continuum and the other to arousal. This study emphasizes the effectiveness of the employee in the workplace with their organizational commitment to the mediating effect of the workplace environment. Organizational commitment is an individual's psychological attachment to the organization. The workplace environment is an essential component of work life for employees as employees spend a significant part of their time at work, and it affects them in one way or the other. The workplace environment also includes the psychological aspects of how employees work and their well-being at work. The study has created the eye opening for the organization to focus on the workplace environment since the result shows that the workplace environment influences the feel of the employees when they enter the office. The result shows that there is a positive correlation between commitment and workplace environment. The results also prove no correlation between mood and workplace environment. It also proves that mood has a positive correlation with commitment. Those who feel the workplace environment is good their commitment level is also high.  The organization can focus on soft skill training for the employees. The workplace environment has to be focused more since it influences the commitment level of employees. In order to improve the mood, activities can be done once in a month.
世界经济论坛(World Economic Forum)的分析表明,员工的幸福感水平与公司业绩之间存在直接关联。在心理学中,情感指的是感觉、情绪或情绪的潜在体验。情感是指员工在生活中经历的感受,包括情绪和情绪。效应的回旋模型提出,所有的情感状态都源于两个基本的神经生理系统,一个与快乐-不快乐连续体有关,另一个与唤醒有关。本研究强调工作场所员工组织承诺对工作场所环境中介效应的有效性。组织承诺是个体对组织的心理依恋。工作环境是员工工作生活的重要组成部分,因为员工在工作中花费了相当大的一部分时间,它以这样或那样的方式影响着他们。工作场所环境还包括员工如何工作的心理方面和他们在工作中的幸福感。该研究为组织关注工作环境创造了眼界,因为结果表明,工作环境影响员工进入办公室时的感觉。结果显示,员工承诺与工作环境之间存在正相关关系。研究结果还证明,情绪与工作环境之间没有相关性。同时也证明了情绪与承诺之间存在正相关关系。那些觉得工作环境好的人,他们的敬业度也很高。组织可以重点对员工进行软技能培训。工作环境会影响员工的投入程度,因此必须更加关注。为了改善心情,活动可以一个月做一次。
{"title":"The Impact of Mood of Employees on the Organisational Commitment with Mediating Effect of Workplace Environment- A Field Experience Study","authors":"","doi":"10.52783/jier.v3i2.222","DOIUrl":"https://doi.org/10.52783/jier.v3i2.222","url":null,"abstract":"Analysis by the World Economic Forum indicates that there is a direct correlation between the workforce's happiness levels and the company's performance. Affect, in psychology, refers to the underlying experience of feeling, emotion, or mood. Affect refers to the feelings that employees experience as part of life and includes both moods and emotions. The circumflex model of effect proposes that all affective states arise from two fundamental neurophysiologic systems, one related to pleasure–displeasure continuum and the other to arousal. This study emphasizes the effectiveness of the employee in the workplace with their organizational commitment to the mediating effect of the workplace environment. Organizational commitment is an individual's psychological attachment to the organization. The workplace environment is an essential component of work life for employees as employees spend a significant part of their time at work, and it affects them in one way or the other. The workplace environment also includes the psychological aspects of how employees work and their well-being at work. The study has created the eye opening for the organization to focus on the workplace environment since the result shows that the workplace environment influences the feel of the employees when they enter the office. The result shows that there is a positive correlation between commitment and workplace environment. The results also prove no correlation between mood and workplace environment. It also proves that mood has a positive correlation with commitment. Those who feel the workplace environment is good their commitment level is also high.  The organization can focus on soft skill training for the employees. The workplace environment has to be focused more since it influences the commitment level of employees. In order to improve the mood, activities can be done once in a month.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136207756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Business Model Canvas within the Uncertainty Context: A Critical Review 不确定性环境中的商业模型画布:一个重要的回顾
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.221
When an unprecedented crisis occurs, existing tried and tested business models often need modification to adapt to the new contextual scenario. In this critical review, the researchers discuss the business model canvas, a popular tool for strategic business planning and how its resiliency could be enhanced for when black swan events like the COVID-19 pandemic bring about uncertainty in the regular business landscape
当前所未有的危机发生时,现有的经过尝试和测试的业务模型通常需要修改以适应新的上下文场景。在这篇批判性的综述中,研究人员讨论了商业模式画布,这是一种流行的战略业务规划工具,以及当COVID-19大流行等黑天鹅事件给常规商业环境带来不确定性时,如何增强其弹性。
{"title":"Business Model Canvas within the Uncertainty Context: A Critical Review","authors":"","doi":"10.52783/jier.v3i2.221","DOIUrl":"https://doi.org/10.52783/jier.v3i2.221","url":null,"abstract":"When an unprecedented crisis occurs, existing tried and tested business models often need modification to adapt to the new contextual scenario. In this critical review, the researchers discuss the business model canvas, a popular tool for strategic business planning and how its resiliency could be enhanced for when black swan events like the COVID-19 pandemic bring about uncertainty in the regular business landscape","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136207758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Conjugation of Decarbonization & Carbon Management Systems for realization of Eco-centric Sustainability 脱碳偶联&实现以生态为中心的可持续发展的碳管理系统
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.208
Irreversible changes occurring in the biosphere & unfathomable escalation in CO2 levels is leading to rampant carbonization. Apprehension among the consumers & firms over sustainability concerns & skewed ecological imbalance is causing the stakeholders to opt for decarbonization tactics. An improvised carbon management system & operational decarbonization can synergistically lead to realization of eco-centric sustainability. The objective of the paper is to qualitatively decode the mechanism by which eco-centric sustainability may be realized by conjugation (mix) of carbon management systems & techniques of decarbonization. A hybrid qualitative approach applying grounded theory to literature rich content and then subjecting it to conceptual framework analysis was used to draw inferences. Systematic data mining technique was the preferred choice for exploring the relevant literature. The inductive findings of the paper encompass the various interventions of carbon management systems & decarbonization and the mechanism by which the twin concepts may assist in attainment of sustainability. The paper is of vitality to carbon managers, sustainability engineers, social advocates of environmental change, carbon mitigation policymakers & green advertisers and opens new frontiers in the direction of holistic sustainability.
生物圈中发生的不可逆转的变化无法估量的二氧化碳浓度上升正在导致猖獗的碳化。消费者的忧虑企业对可持续发展的担忧& &;偏斜的生态失衡导致利益相关者选择脱碳策略。简易碳管理系统& &;操作性脱碳可以协同实现以生态为中心的可持续性。本文的目的是定性地解读以生态为中心的可持续性可以通过碳管理系统的共轭(混合)来实现的机制。脱碳技术。采用扎根理论分析文献丰富内容,然后进行概念框架分析的混合定性方法进行推理。系统的数据挖掘技术是探索相关文献的首选技术。本文的归纳结果包括碳管理系统的各种干预措施& & &;脱碳和这两个概念有助于实现可持续性的机制。本文对碳管理者、可持续发展工程师、环境变化的社会倡导者、碳减排政策制定者具有重要的参考价值。绿色广告,并在整体可持续发展的方向开辟了新的领域。
{"title":"Conjugation of Decarbonization & Carbon Management Systems for realization of Eco-centric Sustainability","authors":"","doi":"10.52783/jier.v3i2.208","DOIUrl":"https://doi.org/10.52783/jier.v3i2.208","url":null,"abstract":"Irreversible changes occurring in the biosphere & unfathomable escalation in CO2 levels is leading to rampant carbonization. Apprehension among the consumers & firms over sustainability concerns & skewed ecological imbalance is causing the stakeholders to opt for decarbonization tactics. An improvised carbon management system & operational decarbonization can synergistically lead to realization of eco-centric sustainability. The objective of the paper is to qualitatively decode the mechanism by which eco-centric sustainability may be realized by conjugation (mix) of carbon management systems & techniques of decarbonization. A hybrid qualitative approach applying grounded theory to literature rich content and then subjecting it to conceptual framework analysis was used to draw inferences. Systematic data mining technique was the preferred choice for exploring the relevant literature. The inductive findings of the paper encompass the various interventions of carbon management systems & decarbonization and the mechanism by which the twin concepts may assist in attainment of sustainability. The paper is of vitality to carbon managers, sustainability engineers, social advocates of environmental change, carbon mitigation policymakers & green advertisers and opens new frontiers in the direction of holistic sustainability.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135952777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Corporate Rebranding on Customer Perception: Evidence from the Textile Industry 企业品牌重塑对顾客认知的影响:来自纺织行业的证据
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.275
The term "Corporate Rebranding" refers to the deliberate process through which businesses seek to alter their public persona and standing in the eyes of consumers. Rebranding helps businesses keep their competitive edge, adjust to new market realities, and recover from unfavourable press. Rebranding has been widespread in the textile sector, with businesses placing significant emphasis on advertising and public perception in order to attract and retain customers. Yet, client reaction is crucial to the success of any rebranding effort. Rebranding has the potential to boost consumer loyalty, brand equity, and market share if received well by the target audience. The purpose of this study is to analyse how a company's decision to rebrand will affect its image in the textile market. The study will examine the degree to which consumers' impressions of a firm shift after it undergoes a rebranding effort, using a mixed-method approach that draws on qualitative and quantitative data sources. In-depth interviews and focus groups with clients will be used as a qualitative data source, while surveys and secondary data analysis will be used for quantitative purposes. The study will also look at what influences consumers' impressions of the rebranding. Customers' reactions to a rebranding effort might vary depending on a variety of circumstances, including the company's existing brand loyalty, the authenticity of the new brand, and the perceived value of the new brand. For instance, brand loyalists may view a rebranding effort unfavourably if they believe it is not in line with the company's basic principles or threatens the integrity of the brand. Customers may also react badly to a company's rebranding effort if they believe it is an attempt to mislead them. Findings from this study can help companies in the textile sector that are considering rebranding projects, as well as anybody interested in learning more about the effects of corporate rebranding on consumer perception. Companies may better satisfy consumer requirements and expectations with rebranding campaigns if they have a firm grasp of the aspects that affect customers' perceptions of such efforts. Long-term success depends on factors like customer loyalty, brand equity, and market share, all of which may improve if this is implemented properly.
“企业品牌重塑”一词指的是企业寻求改变其公众形象和在消费者心目中的形象的深思熟虑的过程。重塑品牌有助于企业保持竞争优势,适应新的市场现实,并从不利的新闻中恢复过来。品牌重塑在纺织行业非常普遍,企业非常重视广告和公众认知,以吸引和留住客户。然而,客户的反应对任何品牌重塑的成功都至关重要。如果受到目标受众的欢迎,重塑品牌有可能提高消费者忠诚度、品牌资产和市场份额。本研究的目的是分析一个公司的决定,重塑品牌将如何影响其形象在纺织市场。该研究将使用混合方法,利用定性和定量数据来源,研究消费者对公司重塑品牌后的印象转变程度。与客户的深度访谈和焦点小组将被用作定性数据源,而调查和二手数据分析将被用于定量目的。这项研究还将探讨是什么影响了消费者对品牌重塑的印象。消费者对品牌重塑的反应可能会因各种情况而异,包括公司现有的品牌忠诚度、新品牌的真实性以及新品牌的感知价值。例如,如果品牌忠诚者认为品牌重塑不符合公司的基本原则或威胁到品牌的完整性,他们可能会对品牌重塑的努力持不利态度。如果消费者认为公司重塑品牌的努力是在误导他们,他们也可能会对公司的努力做出不良反应。这项研究的结果可以帮助纺织行业正在考虑品牌重塑项目的公司,以及任何有兴趣了解企业品牌重塑对消费者认知影响的人。如果企业能牢牢把握影响消费者对品牌重塑努力看法的因素,它们可能会更好地通过品牌重塑活动满足消费者的要求和期望。长期成功取决于客户忠诚度、品牌资产和市场份额等因素,如果执行得当,所有这些因素都可能得到改善。
{"title":"The Impact of Corporate Rebranding on Customer Perception: Evidence from the Textile Industry","authors":"","doi":"10.52783/jier.v3i2.275","DOIUrl":"https://doi.org/10.52783/jier.v3i2.275","url":null,"abstract":"The term \"Corporate Rebranding\" refers to the deliberate process through which businesses seek to alter their public persona and standing in the eyes of consumers. Rebranding helps businesses keep their competitive edge, adjust to new market realities, and recover from unfavourable press. Rebranding has been widespread in the textile sector, with businesses placing significant emphasis on advertising and public perception in order to attract and retain customers. Yet, client reaction is crucial to the success of any rebranding effort. Rebranding has the potential to boost consumer loyalty, brand equity, and market share if received well by the target audience. The purpose of this study is to analyse how a company's decision to rebrand will affect its image in the textile market. The study will examine the degree to which consumers' impressions of a firm shift after it undergoes a rebranding effort, using a mixed-method approach that draws on qualitative and quantitative data sources. In-depth interviews and focus groups with clients will be used as a qualitative data source, while surveys and secondary data analysis will be used for quantitative purposes. The study will also look at what influences consumers' impressions of the rebranding. Customers' reactions to a rebranding effort might vary depending on a variety of circumstances, including the company's existing brand loyalty, the authenticity of the new brand, and the perceived value of the new brand. For instance, brand loyalists may view a rebranding effort unfavourably if they believe it is not in line with the company's basic principles or threatens the integrity of the brand. Customers may also react badly to a company's rebranding effort if they believe it is an attempt to mislead them. Findings from this study can help companies in the textile sector that are considering rebranding projects, as well as anybody interested in learning more about the effects of corporate rebranding on consumer perception. Companies may better satisfy consumer requirements and expectations with rebranding campaigns if they have a firm grasp of the aspects that affect customers' perceptions of such efforts. Long-term success depends on factors like customer loyalty, brand equity, and market share, all of which may improve if this is implemented properly.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135263638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining Demographic Factors Impacting Green Marketing Strategies and Consumer Choices 研究影响绿色营销策略和消费者选择的人口因素
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.273
This study investigates the relationship between green marketing practices and customer purchasing behavior in Kerala, specifically Kannur and Ernakulam Districts. Statistical techniques like the Chi-Square test, ANOVA, and Cluster analysis were applied in the research. Key factors such as green consumerism, determinants influencing buying decisions, and strategies employed in green marketing were explored. Previous literature has revealed a lack of "green" knowledge among consumers, which has led to organizations being less inclined to develop environmentally friendly products or implement green marketing strategies. The research aims to shed light on green among the target population in the region, supporting companies in developing their strategies accordingly.
本研究调查了喀拉拉邦,特别是坎努尔和埃纳库拉姆地区绿色营销实践与客户购买行为之间的关系。统计技术,如卡方检验,方差分析和聚类分析应用于研究。关键因素,如绿色消费主义,决定因素影响购买决策,并在绿色营销中采用的策略进行了探讨。先前的文献揭示了消费者缺乏“绿色”知识,这导致组织不太倾向于开发环保产品或实施绿色营销策略。这项研究的目的是在该地区的目标人群中揭示绿色,支持公司制定相应的战略。
{"title":"Examining Demographic Factors Impacting Green Marketing Strategies and Consumer Choices","authors":"","doi":"10.52783/jier.v3i2.273","DOIUrl":"https://doi.org/10.52783/jier.v3i2.273","url":null,"abstract":"This study investigates the relationship between green marketing practices and customer purchasing behavior in Kerala, specifically Kannur and Ernakulam Districts. Statistical techniques like the Chi-Square test, ANOVA, and Cluster analysis were applied in the research. Key factors such as green consumerism, determinants influencing buying decisions, and strategies employed in green marketing were explored. Previous literature has revealed a lack of \"green\" knowledge among consumers, which has led to organizations being less inclined to develop environmentally friendly products or implement green marketing strategies. The research aims to shed light on green among the target population in the region, supporting companies in developing their strategies accordingly.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135263637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Media as a Political Marketing Channel and It’s Influence on Voter’s Political Participation and Preferences 社交媒体作为政治营销渠道及其对选民政治参与和政治偏好的影响
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.205
Citizens changing their party preferences have been a critical issue for politicians and political parties. This phenomenon of changing party preferences and lower participation in electoral process by the millennial has become a serious concern for all political parties across the world. Researcher tries to analyze the factors that ignite the change in voting preferences and reasons for low participation. A thorough primary research was conducted and analyzed the data about voter’s political participation in various social media platforms besides their voting preferences. This enabled to explore the relative prospects of social media for political use and its influence on political participation and voting preferences of voter. Findings reveal that political communication that matter, however, engaging voters for a higher amount of time can bring the change in preferences towards the party and likelihood of voters to participate online in favor of the respective party.
公民改变他们对政党的偏好一直是政治家和政党的一个关键问题。千禧一代对政党偏好的改变和对选举过程参与度的降低,已成为全球所有政党严重关注的问题。研究者试图分析引发投票偏好变化的因素和投票率低的原因。我们进行了深入的初步研究,并分析了选民在各种社交媒体平台上的政治参与数据,除了他们的投票偏好。这使我们能够探索社交媒体在政治使用方面的相对前景及其对选民政治参与和投票偏好的影响。调查结果显示,政治沟通很重要,然而,让选民参与更长的时间可以改变对政党的偏好,以及选民在网上参与支持各自政党的可能性。
{"title":"Social Media as a Political Marketing Channel and It’s Influence on Voter’s Political Participation and Preferences","authors":"","doi":"10.52783/jier.v3i2.205","DOIUrl":"https://doi.org/10.52783/jier.v3i2.205","url":null,"abstract":"Citizens changing their party preferences have been a critical issue for politicians and political parties. This phenomenon of changing party preferences and lower participation in electoral process by the millennial has become a serious concern for all political parties across the world. Researcher tries to analyze the factors that ignite the change in voting preferences and reasons for low participation. A thorough primary research was conducted and analyzed the data about voter’s political participation in various social media platforms besides their voting preferences. This enabled to explore the relative prospects of social media for political use and its influence on political participation and voting preferences of voter. Findings reveal that political communication that matter, however, engaging voters for a higher amount of time can bring the change in preferences towards the party and likelihood of voters to participate online in favor of the respective party.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135953996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Cognitive Behavioral Therapy on Self-Image and Decision Making among Adolescents 认知行为疗法对青少年自我形象和决策的影响
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.276
{"title":"Effects of Cognitive Behavioral Therapy on Self-Image and Decision Making among Adolescents","authors":"","doi":"10.52783/jier.v3i2.276","DOIUrl":"https://doi.org/10.52783/jier.v3i2.276","url":null,"abstract":"","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135313273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact on HRM to Develop Relationship between Leadership Effectiveness and Organizational Performance 影响人力资源管理发展领导效能与组织绩效的关系
Pub Date : 2023-01-01 DOI: 10.52783/jier.v3i2.289
It is often known that choices and actions related to human resource management (HRM) are likely to have a significant and distinctive impact on organizational performance. Either increased revenue growth or enhanced efficiency must be the clear connection. Nonetheless, opinions on the precise transmission mechanism or model that connects the two have changed significantly throughout time. The current study examines how government institutions function in relation to human resource management. In an economic landscape that is changing quickly due to factors like globalization, investor and customer demands, and the proliferation of products on the market, government institutions are constantly striving to improve their performance by cutting costs, modernizing processes and products, and enhancing quality in order to stay competitive and survive. The present study used a quantitative research methodology for analysis. For this investigation, a sample size of 250 respondents was used. With the exception of the fifth hypothesis, which claimed that "decentralization is positively associated with organizational performance," all of the hypotheses were shown to be false. Thus, it was determined that there is a favorable correlation between organizational effectiveness and decentralization.
众所周知,与人力资源管理(HRM)相关的选择和行动可能对组织绩效产生重大而独特的影响。两者之间必然存在明显的联系,要么增加收入增长,要么提高效率。然而,随着时间的推移,关于连接两者的确切传递机制或模型的观点发生了重大变化。本研究探讨政府机构如何在人力资源管理方面发挥作用。由于全球化、投资者和客户需求以及市场上产品的激增等因素,经济格局正在迅速变化,政府机构不断努力通过削减成本、使流程和产品现代化、提高质量来提高绩效,以保持竞争力和生存。本研究采用定量研究方法进行分析。本次调查的样本量为250人。除了第五个假设声称“权力下放与组织绩效呈正相关”之外,所有的假设都被证明是错误的。因此,确定组织效率与权力下放之间存在有利的相关性。
{"title":"Impact on HRM to Develop Relationship between Leadership Effectiveness and Organizational Performance","authors":"","doi":"10.52783/jier.v3i2.289","DOIUrl":"https://doi.org/10.52783/jier.v3i2.289","url":null,"abstract":"It is often known that choices and actions related to human resource management (HRM) are likely to have a significant and distinctive impact on organizational performance. Either increased revenue growth or enhanced efficiency must be the clear connection. Nonetheless, opinions on the precise transmission mechanism or model that connects the two have changed significantly throughout time. The current study examines how government institutions function in relation to human resource management. In an economic landscape that is changing quickly due to factors like globalization, investor and customer demands, and the proliferation of products on the market, government institutions are constantly striving to improve their performance by cutting costs, modernizing processes and products, and enhancing quality in order to stay competitive and survive. The present study used a quantitative research methodology for analysis. For this investigation, a sample size of 250 respondents was used. With the exception of the fifth hypothesis, which claimed that \"decentralization is positively associated with organizational performance,\" all of the hypotheses were shown to be false. Thus, it was determined that there is a favorable correlation between organizational effectiveness and decentralization.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135448715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Journal of Informatics Education and Research
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1