Business and customers are online now for number of reasons like ease of doing things, time saving, better information, better products and services and discounts. Consequently marketing is also done on social media platforms like Facebook, Instagram, youtube, twitter and snap chat. This trend of promoting business is rising and offline businesses have also started engaging in promoting business through social media platforms. The objective of this study is to present a bibliometric analysis of social media as a marketing platform based on scopus database for a limited time period. In doing so, this study unpacks the most influential articles and top contributing journals, authors, institutions, and countries, as well as the methodological choices and research contexts for social media as a marketing platform.
{"title":"Bibliometric Analysis Of Social Media As A Marketing Platform","authors":"","doi":"10.52783/jier.v3i2.213","DOIUrl":"https://doi.org/10.52783/jier.v3i2.213","url":null,"abstract":"Business and customers are online now for number of reasons like ease of doing things, time saving, better information, better products and services and discounts. Consequently marketing is also done on social media platforms like Facebook, Instagram, youtube, twitter and snap chat. This trend of promoting business is rising and offline businesses have also started engaging in promoting business through social media platforms. The objective of this study is to present a bibliometric analysis of social media as a marketing platform based on scopus database for a limited time period. In doing so, this study unpacks the most influential articles and top contributing journals, authors, institutions, and countries, as well as the methodological choices and research contexts for social media as a marketing platform.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136002994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
India’s emergence as a fintech ecosystem, widespread social media influence, covid-19 and the rapid transformation of consumption patterns have significantly affected modern consumer behaviour. For e-retailers, other than providing products of excellent quality and reasonable price, they must improve online shoppers’ satisfaction levels through sustainable marketing logistics. This paper examines the relationship between several evolving marketing logistics dimensions and customer satisfaction. Subsequently, it also examines the impact of customer satisfaction on customer loyalty, repurchase intention and word of mouth. The study targeted online shoppers in India using a purposive sampling technique and 516 valid responses were collected through an online structured questionnaire. Data were analyzed using a robust PLS-SEM- ANN sensitivity method wherein, an assessment of the measurement model, predictive power, and structural model was conducted. The findings of the study revealed that dimensions such as accessibility, ecological packaging, responsiveness mechanism and reverse logistics have a significant influence on customer satisfaction. Artificial Neural Network sensitivity outcome reveals that response mechanism is the most important dimension of marketing logistics, followed by reverse logistics, accessibility and ecological packaging. Additionally, customer satisfaction has a significant impact on customer loyalty, re-purchase intention and word-of-mouth. This study can help online retailers to further strengthen marketing logistics to improve customer experience.
{"title":"Examining the influence of marketing logistics on e-shoppers’ satisfaction and post-purchase behaviour: Evidence from India","authors":"","doi":"10.52783/jier.v3i2.192","DOIUrl":"https://doi.org/10.52783/jier.v3i2.192","url":null,"abstract":"India’s emergence as a fintech ecosystem, widespread social media influence, covid-19 and the rapid transformation of consumption patterns have significantly affected modern consumer behaviour. For e-retailers, other than providing products of excellent quality and reasonable price, they must improve online shoppers’ satisfaction levels through sustainable marketing logistics. This paper examines the relationship between several evolving marketing logistics dimensions and customer satisfaction. Subsequently, it also examines the impact of customer satisfaction on customer loyalty, repurchase intention and word of mouth. The study targeted online shoppers in India using a purposive sampling technique and 516 valid responses were collected through an online structured questionnaire. Data were analyzed using a robust PLS-SEM- ANN sensitivity method wherein, an assessment of the measurement model, predictive power, and structural model was conducted. The findings of the study revealed that dimensions such as accessibility, ecological packaging, responsiveness mechanism and reverse logistics have a significant influence on customer satisfaction. Artificial Neural Network sensitivity outcome reveals that response mechanism is the most important dimension of marketing logistics, followed by reverse logistics, accessibility and ecological packaging. Additionally, customer satisfaction has a significant impact on customer loyalty, re-purchase intention and word-of-mouth. This study can help online retailers to further strengthen marketing logistics to improve customer experience.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136260067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perceiving Major Skill Sets: A Study of Leaders and Employees in Select Small and Medium IT Companies of Northern India","authors":"","doi":"10.52783/jier.v3i2.257","DOIUrl":"https://doi.org/10.52783/jier.v3i2.257","url":null,"abstract":"","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"308 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134883185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Objective: This invention is very useful in the current scenario, where Digital Eye Strain (DES) is a common delinquent among people that using digital devices for more than permissible time. The objective behind this invention to ascertain DES at regular intervals or at an early stage so that required remedial solutions can be taken or reversals can be executed to save our eyes. Background: The device is based on the system that will detect eye strain symptom like traceable (Eye blinking rate, Redness in eyes, eye squeezing and eye itching) and non-traceable (Eye Pain, Watery eyes, blurred vision, headache) symptoms due to continuous use of digital devices and generate an alert if these symptoms are present. The system is now installed in a device to identify the strain. Device is called “Smart Goggle”. Method: The system is executed through various steps. Firstly, the system captures the video through camera and store in a module. The video will be divided into frames. The system will check the presence of traceable (Blink Rate, Redness, Squeezing, and Itching) factors in frames. If one of the traceable factor is present then system will check for another input to get non traceable (Eye Pain, Watery Eyes, Blurred vision and headache) factor from the user through input. Both the inputs are then passed into Machine Learning algorithm (Bayesian classification) to predict the eye strain. If eye strain is predicted by the classifier, then an alert is sent on user’s machine to intimate about eye strain status Application: The use of digital devices to execute their social and professional purposes is now quite normal. Due to this, occurrence of DES (Digital Eye Strain) or CVS (Computer Vision Syndrome) has increased few folds in almost all generations from the kinder garden student (who watches rhymes and stories online) to a senior citizen (who executes its financial transactions through mobile or computer). Between these two all other generations are using digital devices for some or the other purposes. As digital devices are very popular among all ages so there is a need of this “Smart Goggle” among all age groups to detect their DES at early stage.
{"title":"Smart Goggle: A Device to ascertain DES (Digital Eye Strain)","authors":"","doi":"10.52783/jier.v3i2.249","DOIUrl":"https://doi.org/10.52783/jier.v3i2.249","url":null,"abstract":"Objective: This invention is very useful in the current scenario, where Digital Eye Strain (DES) is a common delinquent among people that using digital devices for more than permissible time. The objective behind this invention to ascertain DES at regular intervals or at an early stage so that required remedial solutions can be taken or reversals can be executed to save our eyes. Background: The device is based on the system that will detect eye strain symptom like traceable (Eye blinking rate, Redness in eyes, eye squeezing and eye itching) and non-traceable (Eye Pain, Watery eyes, blurred vision, headache) symptoms due to continuous use of digital devices and generate an alert if these symptoms are present. The system is now installed in a device to identify the strain. Device is called “Smart Goggle”. Method: The system is executed through various steps. Firstly, the system captures the video through camera and store in a module. The video will be divided into frames. The system will check the presence of traceable (Blink Rate, Redness, Squeezing, and Itching) factors in frames. If one of the traceable factor is present then system will check for another input to get non traceable (Eye Pain, Watery Eyes, Blurred vision and headache) factor from the user through input. Both the inputs are then passed into Machine Learning algorithm (Bayesian classification) to predict the eye strain. If eye strain is predicted by the classifier, then an alert is sent on user’s machine to intimate about eye strain status Application: The use of digital devices to execute their social and professional purposes is now quite normal. Due to this, occurrence of DES (Digital Eye Strain) or CVS (Computer Vision Syndrome) has increased few folds in almost all generations from the kinder garden student (who watches rhymes and stories online) to a senior citizen (who executes its financial transactions through mobile or computer). Between these two all other generations are using digital devices for some or the other purposes. As digital devices are very popular among all ages so there is a need of this “Smart Goggle” among all age groups to detect their DES at early stage.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135104880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims at identifying the role of modern accounting in building up strong economy in emerging economics, in this approach descriptive analytical approach was used to clarify the theoretical framework through some previous studies and hypothesis testing. The study tool was the questionnaire. The present study proved that the modern accounting contributes significantly to the economic development in the emerging economics based on accounting standards. They have been following the GAAP format to bring the globe into one system. The study recommended the importance of enhancing the role of accounting in economic development and addressing the difficulties and challenges in adoption of IFRS investigate the role that country-level institutional quality plays in the relationship.
{"title":"Role of Modern Accounting in Economic Development of Emerging Economies","authors":"","doi":"10.52783/jier.v3i2.250","DOIUrl":"https://doi.org/10.52783/jier.v3i2.250","url":null,"abstract":"This research aims at identifying the role of modern accounting in building up strong economy in emerging economics, in this approach descriptive analytical approach was used to clarify the theoretical framework through some previous studies and hypothesis testing. The study tool was the questionnaire. The present study proved that the modern accounting contributes significantly to the economic development in the emerging economics based on accounting standards. They have been following the GAAP format to bring the globe into one system. The study recommended the importance of enhancing the role of accounting in economic development and addressing the difficulties and challenges in adoption of IFRS investigate the role that country-level institutional quality plays in the relationship.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135105064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Above title refers to take a dive in the depth of Product differentiation Marketing strategy's effect on Consumer buying behaviour. Primary Data collection has been held through questionnaire which were dully filled by end users; However, we have also referred the literature to have an understanding to give more clarity on the subject. Collected data has been analysed through SPSS. For the data analysis, Liner Regression and Anova have been used to formulate the Hypothesis. As a result, we found that there is Positive relation between Product differentiation Marketing strategies and Consumer decision making. Scope and limits have been discussed in the studies.
{"title":"\"An Investigation into the impact of Product Differentiation Marketing Strategies on Consumer Decision-Making in the Consumer Durable electronic Goods industry”","authors":"","doi":"10.52783/jier.v3i2.271","DOIUrl":"https://doi.org/10.52783/jier.v3i2.271","url":null,"abstract":"Above title refers to take a dive in the depth of Product differentiation Marketing strategy's effect on Consumer buying behaviour. Primary Data collection has been held through questionnaire which were dully filled by end users; However, we have also referred the literature to have an understanding to give more clarity on the subject. Collected data has been analysed through SPSS. For the data analysis, Liner Regression and Anova have been used to formulate the Hypothesis. As a result, we found that there is Positive relation between Product differentiation Marketing strategies and Consumer decision making. Scope and limits have been discussed in the studies.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135262428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rapidly growing advancement of technology has brough lot of transformation in our everyday lives as well as it has also brought competition in banking industry. It is deceptive that banking institutes who are unable to match with these technological advancement and improvements of digital banking are facing the problem of not being able to compete the competitive market. An integral component of electronic banking is the credit card, which serves as a modern means of conducting financial transactions, replacing traditional paper currency. Given the current emphasis on customer-centric credit card services, it is imperative to identify the key factors influencing credit card ownership and usage for effective marketing strategies. Unlike in the past, when credit cards were considered a privilege of the elite or high-income individuals, they have now become accessible to a broader demographic. A sample of 330 respondents was collected from respondents who are using multiple credit cards. The factors that determine the motivation of using multiple credit cards by customers are Rewards and Benefits, Utilization, Building and Repairing of Credit, Diversification, and Interest Rate Optimization.
{"title":"Motivations behind usage of Multiple Credit Cards by Banking Customers: An Empirical Study","authors":"","doi":"10.52783/jier.v3i2.246","DOIUrl":"https://doi.org/10.52783/jier.v3i2.246","url":null,"abstract":"Rapidly growing advancement of technology has brough lot of transformation in our everyday lives as well as it has also brought competition in banking industry. It is deceptive that banking institutes who are unable to match with these technological advancement and improvements of digital banking are facing the problem of not being able to compete the competitive market. An integral component of electronic banking is the credit card, which serves as a modern means of conducting financial transactions, replacing traditional paper currency. Given the current emphasis on customer-centric credit card services, it is imperative to identify the key factors influencing credit card ownership and usage for effective marketing strategies. Unlike in the past, when credit cards were considered a privilege of the elite or high-income individuals, they have now become accessible to a broader demographic. A sample of 330 respondents was collected from respondents who are using multiple credit cards. The factors that determine the motivation of using multiple credit cards by customers are Rewards and Benefits, Utilization, Building and Repairing of Credit, Diversification, and Interest Rate Optimization.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135104670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research investigated the management practices and strategic planning of 21 different banks as its primary emphasis. The use of questionnaires allowed for the collection of the necessary data. The population consisted solely of employees from the banks. The respondents finished the example unit of 392 from the example outline in its entire, and a non-likelihood technique known as deliberate or critical testing was utilized all the while. A relapse examination and a connection investigation were done on the information. The polls were given out to the workers of the bank, and the discoveries showed that there is no significant relationship between bank the executives, vital preparation, and bank trouble. This demonstrates that there are different factors, for example, the financial approaches of the public authority, which at last impact bank trouble. The public authority need to contemplate giving the administration of banks that are associated with bombing additional time or a final proposal to make something happen and assess the credit only or plastic cash approaches that the general public and economy are not prepared for because of terrible framework and mindfulness. What's more, the public authority should look at the credit only or plastic cash approaches that the general public and economy are not prepared for inferable from unfortunate framework and mindfulness.
{"title":"Exploring the Role of Banking Regulations in Strategic Planning and Decision-Making","authors":"","doi":"10.52783/jier.v3i2.288","DOIUrl":"https://doi.org/10.52783/jier.v3i2.288","url":null,"abstract":"The research investigated the management practices and strategic planning of 21 different banks as its primary emphasis. The use of questionnaires allowed for the collection of the necessary data. The population consisted solely of employees from the banks. The respondents finished the example unit of 392 from the example outline in its entire, and a non-likelihood technique known as deliberate or critical testing was utilized all the while. A relapse examination and a connection investigation were done on the information. The polls were given out to the workers of the bank, and the discoveries showed that there is no significant relationship between bank the executives, vital preparation, and bank trouble. This demonstrates that there are different factors, for example, the financial approaches of the public authority, which at last impact bank trouble. The public authority need to contemplate giving the administration of banks that are associated with bombing additional time or a final proposal to make something happen and assess the credit only or plastic cash approaches that the general public and economy are not prepared for because of terrible framework and mindfulness. What's more, the public authority should look at the credit only or plastic cash approaches that the general public and economy are not prepared for inferable from unfortunate framework and mindfulness.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"295 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135448462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Due to a lack of understanding of a management process designed expressly for them and a lack of familiarity with new terms used in risk investing for capital raising, the majority of new enterprises are entangled in a risk or failure scenario. A short- to long-term growth strategy pertaining to an enterprise's aims is called strategic management. Developing a suitable strategic management plan is crucial for the enterprise's long-term growth as well as its present development. Creating a plan for strategic management is, without a question, essential. In this era of rapid economic development, understanding how corporations create strategies and how strategic formulation has evolved is of great academic significance. This study examines the nature and methodology of strategic management in order to contextualize the Midea group's influence on corporate strategy. The present situation of entrepreneurial business development in the modern period is examined, and the effect of this development is analyzed quantitatively. As a conclusion, it offers a range of useful implications for the strategic management of startup businesses.
{"title":"Strategic Planning and Risk Management in the Stratup, Innovation and Entrepreneurship: Best Practices and Challenges","authors":"","doi":"10.52783/jier.v3i2.290","DOIUrl":"https://doi.org/10.52783/jier.v3i2.290","url":null,"abstract":"Due to a lack of understanding of a management process designed expressly for them and a lack of familiarity with new terms used in risk investing for capital raising, the majority of new enterprises are entangled in a risk or failure scenario. A short- to long-term growth strategy pertaining to an enterprise's aims is called strategic management. Developing a suitable strategic management plan is crucial for the enterprise's long-term growth as well as its present development. Creating a plan for strategic management is, without a question, essential. In this era of rapid economic development, understanding how corporations create strategies and how strategic formulation has evolved is of great academic significance. This study examines the nature and methodology of strategic management in order to contextualize the Midea group's influence on corporate strategy. The present situation of entrepreneurial business development in the modern period is examined, and the effect of this development is analyzed quantitatively. As a conclusion, it offers a range of useful implications for the strategic management of startup businesses.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135448716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The globe is bombarded with natural and human uncertainties like economic downturns, organizational restructuring, global crises, floods, earthquakes, pandemics and war in the past five years. These created a lot of turbulence in the global economy. Managing and sustaining businesses in these periods is a challenging task for all business leaders. During times of global uncertainty, HR analytics becomes even more vital in helping organizations navigate through challenges and make informed decisions. This paper provides an overview of HR analytics in the context of Google, a leading technology company renowned for its data-driven culture. HR analytics at Google leverages advanced data analytics techniques to extract valuable insights from vast amounts of employee-related data. By analyzing employee data points such as performance metrics, engagement surveys, recruitment processes, and talent management, Google's HR team gains deeper insights into various aspects of human resource management. The adoption of HR analytics at Google with Pi Lab and Project Oxygen enables evidence-based decision-making throughout the employee lifecycle. Data-driven insights guide strategic workforce planning, recruitment and selection processes, performance management, employee engagement initiatives, and talent development programs. Through predictive analytics, Google can identify potential areas of concern, such as attrition risk, and proactively implement measures to retain and develop top talent. Moreover, HR analytics empowers managers and leaders at Google with the necessary tools to optimize team performance and foster a positive work environment. By analyzing team dynamics, collaboration patterns, and individual contributions, HR analytics helps identify opportunities for enhancing productivity and fostering innovation. The implementation of HR analytics in Google comes with its share of challenges, including data privacy considerations, data quality assurance, and the need for skilled HR professionals with analytical expertise. However, the benefits of HR analytics at Google outweigh these challenges, as it enables evidence-based decision-making, enhances organizational agility, and aligns HR practices with business goals. In conclusion, HR analytics plays a crucial role in Google's human resource management practices. By leveraging data-driven insights, Google's HR team optimizes talent management, fosters employee engagement, and drives organizational performance. As the field of HR analytics continues to evolve, Google remains at the forefront, demonstrating how data-driven decision-making can shape the future of effective human resource management.
{"title":"How HR Analytics can Manage HR during Uncertainty? - A Case Study on Google","authors":"","doi":"10.52783/jier.v3i2.305","DOIUrl":"https://doi.org/10.52783/jier.v3i2.305","url":null,"abstract":"The globe is bombarded with natural and human uncertainties like economic downturns, organizational restructuring, global crises, floods, earthquakes, pandemics and war in the past five years. These created a lot of turbulence in the global economy. Managing and sustaining businesses in these periods is a challenging task for all business leaders. During times of global uncertainty, HR analytics becomes even more vital in helping organizations navigate through challenges and make informed decisions. This paper provides an overview of HR analytics in the context of Google, a leading technology company renowned for its data-driven culture. HR analytics at Google leverages advanced data analytics techniques to extract valuable insights from vast amounts of employee-related data. By analyzing employee data points such as performance metrics, engagement surveys, recruitment processes, and talent management, Google's HR team gains deeper insights into various aspects of human resource management. The adoption of HR analytics at Google with Pi Lab and Project Oxygen enables evidence-based decision-making throughout the employee lifecycle. Data-driven insights guide strategic workforce planning, recruitment and selection processes, performance management, employee engagement initiatives, and talent development programs. Through predictive analytics, Google can identify potential areas of concern, such as attrition risk, and proactively implement measures to retain and develop top talent. Moreover, HR analytics empowers managers and leaders at Google with the necessary tools to optimize team performance and foster a positive work environment. By analyzing team dynamics, collaboration patterns, and individual contributions, HR analytics helps identify opportunities for enhancing productivity and fostering innovation. The implementation of HR analytics in Google comes with its share of challenges, including data privacy considerations, data quality assurance, and the need for skilled HR professionals with analytical expertise. However, the benefits of HR analytics at Google outweigh these challenges, as it enables evidence-based decision-making, enhances organizational agility, and aligns HR practices with business goals. In conclusion, HR analytics plays a crucial role in Google's human resource management practices. By leveraging data-driven insights, Google's HR team optimizes talent management, fosters employee engagement, and drives organizational performance. As the field of HR analytics continues to evolve, Google remains at the forefront, demonstrating how data-driven decision-making can shape the future of effective human resource management.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135709463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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