Dr. Smriti Sethi, Ms. B. Sugatha kumari, Ms Pallavi, Dr. Gajendra Kumar Gupta, Dr. Vinay Chaturvedi, L.
This research study examines "Women in Leadership: How to Break the Glass Ceiling in Business." This paper examines the barriers women encounter in leadership and presents solutions to break the glass ceiling using proven theories and actual facts. Leadership development programmers help women overcome gender prejudice, according to our research. The report also emphasizes the importance of supportive workplaces in gender diversity in leadership. These results have major consequences for organizations, society, and politicians, enabling a more inclusive and equitable future. We encourage our readers to use this information as a call to action, a resource for genuine change, and a path for leadership equality and diversity in business and beyond.
{"title":"Women in Leadership: How to Break the Glass Ceiling in Business","authors":"Dr. Smriti Sethi, Ms. B. Sugatha kumari, Ms Pallavi, Dr. Gajendra Kumar Gupta, Dr. Vinay Chaturvedi, L.","doi":"10.52783/jier.v3i2.338","DOIUrl":"https://doi.org/10.52783/jier.v3i2.338","url":null,"abstract":"This research study examines \"Women in Leadership: How to Break the Glass Ceiling in Business.\" This paper examines the barriers women encounter in leadership and presents solutions to break the glass ceiling using proven theories and actual facts. Leadership development programmers help women overcome gender prejudice, according to our research. The report also emphasizes the importance of supportive workplaces in gender diversity in leadership. These results have major consequences for organizations, society, and politicians, enabling a more inclusive and equitable future. We encourage our readers to use this information as a call to action, a resource for genuine change, and a path for leadership equality and diversity in business and beyond.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"39 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138605395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose- The main purpose of this study is to analyse the factor affecting DT in Indian logistic firms. Design/methodology/approach- Present study collects quantitative by distributing the questionnaire to the participant. In addition proposed hypothesis was tested using PLS-algorithm along with bootstrapping method. Findings- Findings confirm that OC, LOR positively influence DT and RTC, EE and CTI does not influence DT. Research limitations/implications- Results discussed in this paper will help firms manager and policy maker to adopt DT in digital economy. Originality/value- No prior study empirically investigates the influence of OC, LOR, RTC, EE and CTI on DT..
{"title":"Factors Affecting Digital Transformation in Logistic Firms","authors":"Apeksha Garg","doi":"10.52783/jier.v3i2.326","DOIUrl":"https://doi.org/10.52783/jier.v3i2.326","url":null,"abstract":"Purpose- The main purpose of this study is to analyse the factor affecting DT in Indian logistic firms. Design/methodology/approach- Present study collects quantitative by distributing the questionnaire to the participant. In addition proposed hypothesis was tested using PLS-algorithm along with bootstrapping method. Findings- Findings confirm that OC, LOR positively influence DT and RTC, EE and CTI does not influence DT. Research limitations/implications- Results discussed in this paper will help firms manager and policy maker to adopt DT in digital economy. Originality/value- No prior study empirically investigates the influence of OC, LOR, RTC, EE and CTI on DT..","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139235039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sameer Yadav, Dr. Mahendranath Chowdary, Dr Veeramani G, Dr B R Celia, Subharun Pal, Om Prakash C
Supply Chain Management (SCM) operational effectiveness refers to the ability of an organization to efficiently and smoothly execute its supply chain processes to achieve its strategic goals. This involves streamlining processes, minimizing waste, and leveraging technology to enhance visibility and control across the entire supply chain network. The efficacy of a supply chain is a critical determinant of an organization's success and competitiveness in today's globalized business environment. When effectively managed, it can lead to numerous advantages, such as reduced costs through streamlined processes and minimized waste, improved customer satisfaction through timely and accurate deliveries, and enhanced responsiveness to market fluctuations. It also helps in optimizing inventory levels, reducing working capital requirements, and promoting sustainability by minimizing environmental impact. The study concluded that the efficacy of a supply chain is not just a cost-saving measure; it is a strategic asset that can drive growth, profitability, and long-term success for businesses in a highly interconnected and rapidly evolving world.
{"title":"Impact of Supply Chain Management on the Indian SME Operational Effectiveness","authors":"Sameer Yadav, Dr. Mahendranath Chowdary, Dr Veeramani G, Dr B R Celia, Subharun Pal, Om Prakash C","doi":"10.52783/jier.v3i2.280","DOIUrl":"https://doi.org/10.52783/jier.v3i2.280","url":null,"abstract":"Supply Chain Management (SCM) operational effectiveness refers to the ability of an organization to efficiently and smoothly execute its supply chain processes to achieve its strategic goals. This involves streamlining processes, minimizing waste, and leveraging technology to enhance visibility and control across the entire supply chain network. The efficacy of a supply chain is a critical determinant of an organization's success and competitiveness in today's globalized business environment. When effectively managed, it can lead to numerous advantages, such as reduced costs through streamlined processes and minimized waste, improved customer satisfaction through timely and accurate deliveries, and enhanced responsiveness to market fluctuations. It also helps in optimizing inventory levels, reducing working capital requirements, and promoting sustainability by minimizing environmental impact. The study concluded that the efficacy of a supply chain is not just a cost-saving measure; it is a strategic asset that can drive growth, profitability, and long-term success for businesses in a highly interconnected and rapidly evolving world.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139289774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dr. Pratima Jain, Dr. Deepak Shrivastava, Dr Arpit R. Dr Prayatna Jain, Diwakar Kumar Gupta
Religious tourism in India has witnessed significant growth over the years, with an increasing number of women participating in such travel experiences. Despite the patriarchal and male-dominated orientation of Indian society, women have been actively engaging in religious tours, both as part of group travel and independently. In the aftermath of the Covid-19 pandemic, there has been a noticeable rise in women travelling in small groups or embarking on solo religious journeys. This study aims to explore the socioeconomic implications of religious tourism from the perspective of Indian women. By analysing personal experiences, beliefs, encountered challenges, and proposed solutions, the research sheds light on the economic and social aspects of women's religious tourism in the Indian context. Data was collected through a structured questionnaire administered to female tourists who have independently undertaken religious tours. The study employs an empirical approach to provide insights into the changing dynamics of female participation in religious tourism and offers valuable perspectives for policymakers. The findings reveal significant structural changes taking place in India, particularly concerning the increased participation of women in religious tourism. The study uncovers key insights into the economic and social implications of religious tourism for women, highlighting the challenges they face and their expectations from policymakers. By addressing the previously neglected issues specific to women travellers in previous research, this study contributes to a more comprehensive understanding of the motivations and experiences of female tourists.
{"title":"Socioeconomic Implication of Religious Tourism: A Women’s Prospective","authors":"Dr. Pratima Jain, Dr. Deepak Shrivastava, Dr Arpit R. Dr Prayatna Jain, Diwakar Kumar Gupta","doi":"10.52783/jier.v3i2.330","DOIUrl":"https://doi.org/10.52783/jier.v3i2.330","url":null,"abstract":"Religious tourism in India has witnessed significant growth over the years, with an increasing number of women participating in such travel experiences. Despite the patriarchal and male-dominated orientation of Indian society, women have been actively engaging in religious tours, both as part of group travel and independently. In the aftermath of the Covid-19 pandemic, there has been a noticeable rise in women travelling in small groups or embarking on solo religious journeys. This study aims to explore the socioeconomic implications of religious tourism from the perspective of Indian women. By analysing personal experiences, beliefs, encountered challenges, and proposed solutions, the research sheds light on the economic and social aspects of women's religious tourism in the Indian context. Data was collected through a structured questionnaire administered to female tourists who have independently undertaken religious tours. The study employs an empirical approach to provide insights into the changing dynamics of female participation in religious tourism and offers valuable perspectives for policymakers. The findings reveal significant structural changes taking place in India, particularly concerning the increased participation of women in religious tourism. The study uncovers key insights into the economic and social implications of religious tourism for women, highlighting the challenges they face and their expectations from policymakers. By addressing the previously neglected issues specific to women travellers in previous research, this study contributes to a more comprehensive understanding of the motivations and experiences of female tourists.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139311967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Training effectiveness is crucial for employee and organizational growth. This study aims to explore the factors that affect employee training effectiveness in manufacturing companies in Ethiopia. The study focuses on trainers, training content, supervisor support, and the training environment as independent variables, with training effectiveness as the dependent variable. A quantitative research design was adopted, and data were collected from employees who recently underwent training at four manufacturing companies in Bishoftu City, Ethiopia. The findings revealed that competent trainers, well-organized training content, supportive supervisors, and a conducive training environment significantly influenced training effectiveness. The study contributes to addressing the gap in literature regarding the specific effects of these factors on the manufacturing industry in Ethiopia.
{"title":"Maximizing Training Outcomes: An Analysis of Factors Affecting Employee Training in Manufacturing Firms","authors":"Biniyam Aweke Getachew, Dr. P. Elantheraiyan","doi":"10.52783/jier.v3i2.155","DOIUrl":"https://doi.org/10.52783/jier.v3i2.155","url":null,"abstract":"Training effectiveness is crucial for employee and organizational growth. This study aims to explore the factors that affect employee training effectiveness in manufacturing companies in Ethiopia. The study focuses on trainers, training content, supervisor support, and the training environment as independent variables, with training effectiveness as the dependent variable. A quantitative research design was adopted, and data were collected from employees who recently underwent training at four manufacturing companies in Bishoftu City, Ethiopia. The findings revealed that competent trainers, well-organized training content, supportive supervisors, and a conducive training environment significantly influenced training effectiveness. The study contributes to addressing the gap in literature regarding the specific effects of these factors on the manufacturing industry in Ethiopia.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"41 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media has been considered as one of the most popular medium of communication which connects a brand with customers. The availability of the internet and technology easily conveys the user's experience with a brand or a service through electronic word of mouth. The main purpose of the study is to understand the power of social media marketing activities on e-Word of mouth, with brand trust as a mediating factor. In order to study this, the following objectives were formulated by the researcher: To examine the effect of social media marketing activities on brand trust and also to investigate the association among social media marketing activities (entertainment, customization, interaction, trendiness), brand trust, and e-word of mouth. Finally, to find out the mediating role of brand trust between social media marketing activities and e-word of mouth, The target audience for this research is social media users, and based on convenience sampling using a structured questionnaire, data was collected from 390 respondents. IBM SPSS Statistics 20 was used for data analysis. Descriptive analysis, bivariate analysis, and Multivariate analysis were performed. There is a significant difference among age groups in the number of years of social media users with regard to the factors of brand trust. There is a positive correlation between all variables used in the study. Brand trust shows a good mediating role for Social Media Marketing activities and e-Word of Mouth. The researcher used four social media marketing activities to study the impact and mediating effect on brand trust and e-commerce. However, the research could be extended by using other social media marketing activities for brand enhancement.
社交媒体被认为是连接品牌与客户的最受欢迎的传播媒介之一。互联网和技术的可用性很容易通过电子口碑传递用户对品牌或服务的体验。本研究的主要目的是以品牌信任为中介因素，了解社交媒体营销活动对电子口碑的影响。为此，研究人员制定了以下目标：研究社交媒体营销活动对品牌信任的影响，同时研究社交媒体营销活动（娱乐、定制、互动、潮流）、品牌信任和电子口碑之间的关联。本研究的目标受众是社交媒体用户，基于便利抽样，使用结构化问卷，从 390 名受访者中收集了数据。数据分析使用了 IBM SPSS 统计 20。对数据进行了描述性分析、二元分析和多元分析。在品牌信任因素方面，不同年龄段的社交媒体用户在使用年限上存在明显差异。研究中使用的所有变量之间都存在正相关。品牌信任对社交媒体营销活动和电子口碑起到了良好的中介作用。研究人员使用了四种社交媒体营销活动来研究其对品牌信任和电子商务的影响和中介作用。不过，这项研究还可以通过使用其他社交媒体营销活动来进行品牌提升。
{"title":"Examining The Mediating Effect of Brand Trust on Social Media Marketing and Electronic Word of Mouth","authors":"Ashlin Nimo J. R., K. Ravishankar","doi":"10.52783/jier.v3i2.152","DOIUrl":"https://doi.org/10.52783/jier.v3i2.152","url":null,"abstract":"Social media has been considered as one of the most popular medium of communication which connects a brand with customers. The availability of the internet and technology easily conveys the user's experience with a brand or a service through electronic word of mouth. The main purpose of the study is to understand the power of social media marketing activities on e-Word of mouth, with brand trust as a mediating factor. In order to study this, the following objectives were formulated by the researcher: To examine the effect of social media marketing activities on brand trust and also to investigate the association among social media marketing activities (entertainment, customization, interaction, trendiness), brand trust, and e-word of mouth. Finally, to find out the mediating role of brand trust between social media marketing activities and e-word of mouth, The target audience for this research is social media users, and based on convenience sampling using a structured questionnaire, data was collected from 390 respondents. IBM SPSS Statistics 20 was used for data analysis. Descriptive analysis, bivariate analysis, and Multivariate analysis were performed. There is a significant difference among age groups in the number of years of social media users with regard to the factors of brand trust. There is a positive correlation between all variables used in the study. Brand trust shows a good mediating role for Social Media Marketing activities and e-Word of Mouth. The researcher used four social media marketing activities to study the impact and mediating effect on brand trust and e-commerce. However, the research could be extended by using other social media marketing activities for brand enhancement.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"58 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The present research is based on measuring volatility between dollar rupee exchange rate and BSE Sensex. The data collection is carried out during April 2001 to March 2022 and exploratory design of research is applied for the study. Descriptive statistical analysis is applied to process gathered data including GARCH (1,1) correlation and regression analysis. We found the presence of return and volatility spillover effects between INR-USD exchange rate and the BSE Sensex. The results of this study imply that the INR-USD exchange rate and the BSE Sensex are interdependent, and changes in one can have an impact on the other.
{"title":"Volatility and Spill Over: Empirical research on USD-INR Exchange Rate and Sensex","authors":"Shubhra Johri Et al.","doi":"10.52783/jier.v3i2.146","DOIUrl":"https://doi.org/10.52783/jier.v3i2.146","url":null,"abstract":"The present research is based on measuring volatility between dollar rupee exchange rate and BSE Sensex. The data collection is carried out during April 2001 to March 2022 and exploratory design of research is applied for the study. Descriptive statistical analysis is applied to process gathered data including GARCH (1,1) correlation and regression analysis. We found the presence of return and volatility spillover effects between INR-USD exchange rate and the BSE Sensex. The results of this study imply that the INR-USD exchange rate and the BSE Sensex are interdependent, and changes in one can have an impact on the other.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135255641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Leadership styles encompass all aspects of management both inside and outside of an organization, resolving conflicts, assisting and guiding employees to complete their tasks, and setting a positive example for others. The effects of several leadership philosophies on worker competency were dissected in this study. Recent findings have demonstrated that the division's production is negatively impacted by the autocratic leadership model, as evidenced by the division's poor pivot, low occupation fulfilment, high non-appearance, and bad resolve. The employment of populist, exceptional, and conditional pioneers has a major impact on workers' advancement as measured by their high morale, productivity, dedication, and commitment. The goal of the study was to determine how different leadership philosophies affect the performance of employees in the Somaliland Service of Training and Better Investigations. Four key philosophies were identified: absolutist, innovative, majority rule, and conditional administration. Consequently, it is reasonable to assume that problematic, value-based, and popularity-based leadership will have a favourable correlation with worker performance. Remarkably, there is sometimes a negative correlation between imperious models and employee performance. It should also adhere to and further enhance its strong points in practicing those aspects of majority rule leadership that significantly contribute to the success of the company.
{"title":"The Impact of Leadership Styles on Employee Productivity in the Modern Workplace: A Comparative Analysis","authors":"","doi":"10.52783/jier.v3i2.291","DOIUrl":"https://doi.org/10.52783/jier.v3i2.291","url":null,"abstract":"Leadership styles encompass all aspects of management both inside and outside of an organization, resolving conflicts, assisting and guiding employees to complete their tasks, and setting a positive example for others. The effects of several leadership philosophies on worker competency were dissected in this study. Recent findings have demonstrated that the division's production is negatively impacted by the autocratic leadership model, as evidenced by the division's poor pivot, low occupation fulfilment, high non-appearance, and bad resolve. The employment of populist, exceptional, and conditional pioneers has a major impact on workers' advancement as measured by their high morale, productivity, dedication, and commitment. The goal of the study was to determine how different leadership philosophies affect the performance of employees in the Somaliland Service of Training and Better Investigations. Four key philosophies were identified: absolutist, innovative, majority rule, and conditional administration. Consequently, it is reasonable to assume that problematic, value-based, and popularity-based leadership will have a favourable correlation with worker performance. Remarkably, there is sometimes a negative correlation between imperious models and employee performance. It should also adhere to and further enhance its strong points in practicing those aspects of majority rule leadership that significantly contribute to the success of the company.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135448713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study investigates the sustainable development of the regional economy from the perspective of human capital. The current study analyses the interactive coupling mechanism between human capital and sustainable economic growth. The research revealed that Indian human capital and sustainable economic growth gradually increased. The principal axis factor analysis and stepwise regression analysis were carried out for the study. The sample of 375 respondents was drawn from male and female respondents from India and a structured questionnaire was developed consisting of 5 demographic questions and 12 questions related to the core of the study. Therefore, sustainable economic growth lagged in human capital development, and it should be prior to early enrichment. The study examines the proximity degree of coupling coordination of human capital and sustainable growth and concluded that a mild imbalance to slight coordination has a presence.
{"title":"Human Capital Impact on Sustainable Economic Growth in India","authors":"","doi":"10.52783/jier.v3i2.178","DOIUrl":"https://doi.org/10.52783/jier.v3i2.178","url":null,"abstract":"The study investigates the sustainable development of the regional economy from the perspective of human capital. The current study analyses the interactive coupling mechanism between human capital and sustainable economic growth. The research revealed that Indian human capital and sustainable economic growth gradually increased. The principal axis factor analysis and stepwise regression analysis were carried out for the study. The sample of 375 respondents was drawn from male and female respondents from India and a structured questionnaire was developed consisting of 5 demographic questions and 12 questions related to the core of the study. Therefore, sustainable economic growth lagged in human capital development, and it should be prior to early enrichment. The study examines the proximity degree of coupling coordination of human capital and sustainable growth and concluded that a mild imbalance to slight coordination has a presence.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"279 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135701674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Customer relationship management (CRM) continues to evolve and has undergone significant advancements. Major companies are increasingly leveraging automation and artificial intelligence (AI) technologies to gain insights into buying patterns of customer, enhancement of brand communication, and strengthen connections with customers. CRM is employed by organizations as a set of tools, processes, and technologies for tracking, analysing, and collaborating on customer data through the entire lifecycle of customers. This paper researches into the theoretical foundations of Business Analytics (BA), its integral elements, and the advantages it offers. Businesses can achieve their strategic objectives and attain success through the utilization of BA tools. In today's highly competitive market, retailers are putting a strong emphasis on customer intelligence to not only improve relationships but also cut costs. Business Analytics techniques empower companies to strengthen their understanding of customers, boost their knowledge, and ultimately increase turnover. BA plays a crucial role in delivering enhanced customer experiences, thus strengthening the bond between consumers and brands and enhancing brand uniqueness. A sample of 307 was collected from people working in marketing department of retail sector. The factors that determine the role of Role of Business Analytics in Effective CRM Implementation Retail Sector are Customer Segmentation, Performance Tracking, Personalized Marketing, and Customer Feedback Analysis.
{"title":"Role of Business Analytics in Effective CRM Implementation in Retail Sector: A Cross Sectional Research","authors":"","doi":"10.52783/jier.v3i2.224","DOIUrl":"https://doi.org/10.52783/jier.v3i2.224","url":null,"abstract":"Customer relationship management (CRM) continues to evolve and has undergone significant advancements. Major companies are increasingly leveraging automation and artificial intelligence (AI) technologies to gain insights into buying patterns of customer, enhancement of brand communication, and strengthen connections with customers. CRM is employed by organizations as a set of tools, processes, and technologies for tracking, analysing, and collaborating on customer data through the entire lifecycle of customers. This paper researches into the theoretical foundations of Business Analytics (BA), its integral elements, and the advantages it offers. Businesses can achieve their strategic objectives and attain success through the utilization of BA tools. In today's highly competitive market, retailers are putting a strong emphasis on customer intelligence to not only improve relationships but also cut costs. Business Analytics techniques empower companies to strengthen their understanding of customers, boost their knowledge, and ultimately increase turnover. BA plays a crucial role in delivering enhanced customer experiences, thus strengthening the bond between consumers and brands and enhancing brand uniqueness. A sample of 307 was collected from people working in marketing department of retail sector. The factors that determine the role of Role of Business Analytics in Effective CRM Implementation Retail Sector are Customer Segmentation, Performance Tracking, Personalized Marketing, and Customer Feedback Analysis.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136209306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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